Rebranding effort aims to simplify life for patients

Florida Hospital’s parent company, Adventist Health System, will change its name and the name of all of its wholly owned entities to AdventHealth, effective Jan. 2.

That means 11,000 new signs are going up across the country to signal the change.

Florida Hospital Wesley Chapel will have an AdventHealth sign on its main building, and will say AdventHealth at Wesley Chapel on its door.

The system’s hospitals in Dade City and Zephyrhills will also get new names as part of a rebranding effort that aims to make life simpler for the patients under the provider’s care, said Denyse Bales-Chubb, president and CEO at what will become AdventHealth Wesley Chapel.

“This truly just unifies us under the same name.

“We want to create a highly integrated, connected network, that is all branded under the same name, so that people can identify our services and our care, throughout whatever community they may be (in),” the hospital executive said.

“Our plans and our goals are to continually work towards that integrated delivery care network, and to become a national health care system, that is recognized throughout the states that we’re in and to continue to  expand those services.”

Right now, the health care provider operates 48 hospitals in nine states, Bales-Chubb said.

“That’s the smallest part of our operation. In addition to that, then, we have literally hundreds of outpatient services. We have home health. We have long-term care. We have clinics. We have free standing EDs. We have physician offices, and they are all branded under a different name,” she said.

Denyse Bales-Chubb

As part of its rebranding effort, Adventist took all 80,000 employees through a standardized training session, Bales-Chubb said.

“We wanted to have the same service standards across all of our hospitals, because when you change your name, it should mean something,” she said.

“We want to make sure that accessing health care, navigating through our system is easy for our patients and their families,” she said.

The health care provider also wants to deliver a level of care that people seek out wherever they go, Bales-Chubb said, “because they know it’s going to be different, and they know it’s going to be special.

“Our goal is to never discharge a patient,” she said.

So, when a patient is in the hospital, they work with people who are called navigators within the hospital to help the patient get whatever appointments for whatever follow-up services they need, she explained.

That can mean going back to their primary care physician, or receiving services from a variety of providers, she said.

“If they need to go and have physical therapy, then that’s navigating them to that physical therapy.

But then, when patients see the common name across the system, she said, “they know that they are getting that continuum of care,” Bales-Chubb said.

Florida Hospital Center Ice also is being renamed. Its new name will be AdventHealth Center Ice.

Published January 2, 2019

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