Pasco’s tourism boosts county’s economy

An analysis by Downs & St. Germain Research Inc., consultants to Pasco County, reveals that 965,000 tourists visited Pasco County during 2018, with a $615 million impact on the county’s economy. Downs & St. Germain Research conducted the county’s first-ever visitor tracking study. They completed face-to-face, phone and online surveys with Pasco County visitors. As a result, the … [Read more...]

Pasco County tourism rebrands as ‘Florida’s Sports Coast’

Pasco County now wants to be known as “Florida’s Sports Coast.” The announcement — anticipated for months — was made official at a March 7 brand launch ceremony held at Tampa International Airport. The rebrand is part of an ongoing effort for the county’s tourism office, Visit Pasco, to expand its footprint as a sports and recreation destination. Pasco County Commissioner Mike Moore … [Read more...]

Pasco looks to become sports tourism destination

Pasco County is putting its sports and recreation offerings front and center, in a strategy aimed at boosting tourism. Visit Pasco — the county’s tourism arm — is rebranding its slogan to “Florida’s Sports Coast.” The announcement came at the second annual East Pasco Economic Development Summit. Adam Thomas, who oversees Pasco’s tourism efforts, said the new moniker shows the county is … [Read more...]

Pasco tourism ‘booming,’ officials say

Tourism is “booming” in Pasco County and shows little signs of slowing down. That was the message delivered by Pasco County Commissioner Mike Moore and Pasco County Tourism Director Adam Thomas during a recent appearance at a Greater Zephyrhills Chamber of Commerce meeting. “We’re at the highest (tourism) levels ever,” said Moore, who joined Smith, as the featured speakers at the … [Read more...]

Wiregrass Ranch Sports Complex breaks ground

Construction has begun on a long-awaited sports field house in Wesley Chapel that is expected to provide more athletic and economic opportunities in Pasco County. The June 7 groundbreaking ceremony for the Wiregrass Ranch Sports Complex attracted a crowd of more than 100 people, including a Who’s Who of Pasco County dignitaries. The $44 million sports complex is being built at  3211 Lajuana … [Read more...]

Pasco’s tourism director wants to take a new approach

Adam Thomas envisions Pasco County becoming one of Florida’s “must-see” tourism destinations. Aside from mostly pleasant weather, the county lays its claim to bountiful ecotourism, miles of bike trails, premier multipurpose sports facilities — as well as beaches and resorts. “We have a lot of opportunities,” said Thomas, who is Pasco’s newest tourism director. “Our destination is really … [Read more...]