Digital billboard lights up Land O’ Lakes

The digital age of outdoor advertising is coming to central Pasco. Motorists may be familiar with a two-sided “Tri-Vision” billboard on U.S. 41, north of State Road 54. The Champion Outdoor billboard flips through a trio of advertisements on each side, as slats rotate and marketing messages change. But, the area’s first digital billboard is being installed on the west side of the apex where … [Read more...]