Pasco surpasses one million visitors in 2019

Pasco County has hit the million-visitor mark, establishing a new record for tourism in a single fiscal year. The county’s tourism department, which brands the county as Florida’s Sports Coast, reported that 1,038,700 million visitors generated 1,217,021 room nights in paid accommodations between October 2018 and September 2019. By comparison, the number of visitors in fiscal year 2018 … [Read more...]

Tourism to keep booming in Pasco County, officials say

Tourism is booming in Pasco County — which reported nearly a million visitors last year. And, the best may be yet to come, according to a presentation by county tourism officials Adam Thomas and Kolby Kucyk Gayson, during a recent Dade City Commission meeting. The county now brands itself as “Florida’s Sports Coast,” with the tagline, “Let’s Play,” in its tourism pitches. Previously, it used … [Read more...]

Pasco’s tourism boosts county’s economy

An analysis by Downs & St. Germain Research Inc., consultants to Pasco County, reveals that 965,000 tourists visited Pasco County during 2018, with a $615 million impact on the county’s economy. Downs & St. Germain Research conducted the county’s first-ever visitor tracking study. They completed face-to-face, phone and online surveys with Pasco County visitors. As a result, the … [Read more...]

Pasco County tourism rebrands as ‘Florida’s Sports Coast’

Pasco County now wants to be known as “Florida’s Sports Coast.” The announcement — anticipated for months — was made official at a March 7 brand launch ceremony held at Tampa International Airport. The rebrand is part of an ongoing effort for the county’s tourism office, Visit Pasco, to expand its footprint as a sports and recreation destination. Pasco County Commissioner Mike Moore … [Read more...]