Pasco surpasses one million visitors in 2019

Pasco County has hit the million-visitor mark, establishing a new record for tourism in a single fiscal year. The county’s tourism department, which brands the county as Florida’s Sports Coast, reported that 1,038,700 million visitors generated 1,217,021 room nights in paid accommodations between October 2018 and September 2019. By comparison, the number of visitors in fiscal year 2018 … [Read more...]

Pasco County tourism rebrands as ‘Florida’s Sports Coast’

Pasco County now wants to be known as “Florida’s Sports Coast.” The announcement — anticipated for months — was made official at a March 7 brand launch ceremony held at Tampa International Airport. The rebrand is part of an ongoing effort for the county’s tourism office, Visit Pasco, to expand its footprint as a sports and recreation destination. Pasco County Commissioner Mike Moore … [Read more...]