Pasco County tourism rebrands as ‘Florida’s Sports Coast’

Pasco County now wants to be known as “Florida’s Sports Coast.” The announcement — anticipated for months — was made official at a March 7 brand launch ceremony held at Tampa International Airport. The rebrand is part of an ongoing effort for the county’s tourism office, Visit Pasco, to expand its footprint as a sports and recreation destination. Pasco County Commissioner Mike Moore … [Read more...]