The City of Zephyrhills has begun an initiative to rebrand the community — an effort that’s expected to take months, and will involve everything from the town’s logo, slogan and perceptions about the community.
The city, which is now the largest municipality, has partnered with North Star Place Branding + Marketing to assist in the effort, according to a news release.
The Jacksonville-based consulting firm will conduct research within the community to uncover how Zephyrhills is perceived, attitudes that people have about it and will explore the city’s unique offerings.
The rebranding effort is aimed at increasing interest and investment in Zephyrhills from residents, entrepreneurs, companies and visitors, the release adds.
The city is looking to “rebrand” itself beyond being widely known as a great place for skydiving and for winter residents. The effort also includes rewriting the city’s current “The City of Pure Water” slogan.
As part of the initiative, North Star has created a community engagement/brand story site to serve as an online tool to direct traffic of residents and stakeholders who are interested in learning more about the rebranding project and getting involved, according to the release.
Those who are interested can take part in the research stage or can become a brand ambassador to help launch the city’s new brand, which is expected to happen in mid-2023.
“Now is an exciting time for the City of Zephyrhills to undergo a rebranding effort amid a period of rapid growth and development,” said Zephyrhills City Manager Billy Poe, in the press release. “We want to ensure we’re telling the right story and have a unified message across all city departments, as well as with our dedicated community stakeholders, to foster a vibrant, distinguishable future for our wonderful town.”
North Place Branding + Marketing has worked with over 200 communities in 44 states over the last 20 years, including Marshall, Minnesota; Gallatin, Tennessee; Johnson, Tennessee and others.
For more information or to sign up as brand ambassador, visit AuthenticZephyrhills.com.
Published September 28, 2022