The City of Zephyrhills once again is turning to its citizens to help rebrand itself.
In July, city leaders brought in North Star Place Branding + Marketing, a Jacksonville-based consulting firm that will conduct research within the community to uncover how Zephyrhills is perceived, attitudes that people have about it and will explore the city’s unique offerings.
On Oct. 17, the city and the firm launched a community-wide online survey giving everyone in Zephyrhills a place where they can share their input and have their perspective counted.
The survey asks several questions, including how one would describe Zephyrhills, how others perceive Zephyrhills and even to name some things that people outside the community should know about the city.
Zephyrhills, the largest municipality in Pasco County, plans to “rebrand” itself beyond being widely known as a great place for skydiving and for winter residents. The effort also includes rewriting the city’s current “The City of Pure Water” slogan. The rebranding effort is aimed at increasing interest and investment in Zephyrhills from residents, entrepreneurs, companies and visitors.
The survey is about researching to uncover what is distinctive and authentic about the entire community and using that to creatively proceed with a new town slogan, logo, accent colors and more.
Survey results will remain confidential, and the information will be presented in total. The city asks participants to complete the survey before Nov. 25.
Published October 26, 2022