The Pasco Economic Development Council has received three promotional and marketing awards from the Florida Economic Development Council during its annual conference in June.
Pasco EDC won for best email campaign, best annual report design and best special event. These awards join six others the organization has received at the state and national level over the past four years.
“Marketing Pasco County to the business community locally, regionally and nationally is a big part of what we do, and it is wonderful to see our efforts recognized on a state level,” said John Hagen, president and chief executive of Pasco EDC, in a release.
Just two years ago, Pasco EDC first stepped into the world of social media and online marketing, starting its first email campaign, the Monday Cup O’ News. This email is a simple digest of news stories about what is happening in Pasco as it relates to business and economic development.
It has since become Pasco EDC’s top email campaign, with a subscription list now of nearly 1,300 people.
“We needed a simple and effective way to spread positive news about Pasco County to the business community,” said Summer Martin, marketing and events coordinator for Pasco EDC, in a release. “Often, people are so busy with their day-to-day lives, it is hard for them to keep up with what is happening in the news. We wanted to make it easy for people to know what is happening in Pasco, and convey our news releases to a broader audience.”
Pasco EDC also was recognized for its annual report, designed to be a key part of the organization’s branding. One of the primary messages Pasco EDC tries to convey is that it is an innovative economic development organization in Florida, and a leader in new ideas for local economic development in the nation.
The third award was for the organization’s 12th annual NetFest, designed to provide an opportunity for business and community leaders to meet, get to know each other, and talk informally about community business, and to help strengthen those relationships.
The Florida Economic Development Conference is the premier professional development event attended by economic, work force and community developers from Florida’s 67 counties, 400 cities, 24 work force regions, 12 universities, and 28 community colleges.