By Deborah Bostock-Kelley
Special to The Laker/Lutz News
A full-time realtor for 15 years, including the past five years with Charles Rutenberg Realty, Beth Hibben understands the importance of communication. When someone calls, she picks up the phone seven days a week, and never sends her buyers and sellers to an impersonal, automated message.
“When people call me, I answer the phone, and it usually catches them off-guard,” said Hibben. “I believe lack of communication is where things fall apart, and communication is my biggest strength.”
Hibben carries certification as a member of the National Association of Realtors, and also as a Pricing Strategy Provider.
“The Realtor certification means you have ethical guidelines for your business, and you also have continuing education to keep updated on the changing market,” she explains.
As a Pricing Strategy Provider, Hibben has been taught how to price properties correctly.
“Whether you’re selling or buying a property, I can research and come up with pricing for either,” she says. “I also have a certification in negotiations.”
Specializing in homes in the $250s to $700s price range, Hibben is a one-stop shop for her clients, providing resources for a trusted title agent, home inspector, handyman, stager, and professional photographer.
“It’s funny. I have people who move here, and I help them find a house, then I help them find a car, and I help them get a cellphone. There are all kinds of things that I do, above and beyond,” she said.
To help the homebuyer find his dream home, Hibben does a thorough interview. She identifies the client’s priorities— such as a good school district, gated or non-gated community, HOA versus no HOA. She makes appointments to visit the homes that meet the client’s criteria.
“Sometimes I work with people, and I’m their second real estate agent because the first one didn’t listen,” says Hibben. “We go out, and they say ‘all these homes are exactly what we told you we wanted,’ and I say yes, because I do my homework.”
One of Hibben’s specialties is new construction, where her certification in negotiations comes into play. She negotiates on behalf of the homebuyer, as the builder rep is only representing the builder.
“What I love about being a Realtor is when I’m working with buyers and they find the home that they want, they are happy and excited. And, when I’m working with a seller, I love getting them a good price,” she pauses. “It’s the biggest investment that you’ll make in a lifetime, and I take that responsibility seriously.”
Hibben is proud to give back part of her commission to those whom she considers ‘hometown heroes” – firefighters, police, military and teachers.
Charles Rutenberg Realty • Wesley Chapel, FL 33544