Best Recreational Facility

Asturia, a master-planned Hines community located on State Road 54 in Odessa, recently earned two prestigious awards at the 2017 Southeast Building Conference in Orlando.

Asturia was honored with the Excel Award for Best Mixed-Use Community of the Year for sales and marketing excellence in the building industry. The community was also honored with a Silver Aurora for Best Recreational Facility for its architectural and interior design.

Established in 1979, the Aurora Awards are presented annually to outstanding builders, planners, architects, developers, designers, interior merchandisers and other housing-related professionals.

This year’s competition drew over 400 entries in 58 categories from residential and commercial construction professionals actively involved in projects throughout the Southeast. The awards encompass all facets of the residential, commercial and remodeling industries.

The entries were judged by a panel of four building industry leaders selected from among the most creative and successful individuals within the homebuilding industry.

Judge Sarah Breen said this year’s competition was exceptionally diverse coming from across the Southeast. “Creative ideas in design do not know boundaries,” she said. “We found the variety and level of excellence to be particularly heartening this year.”

About Asturia

Asturia is a mixed-use, master-planned community located in the high-demand State Road 54 corridor in Pasco County. It incorporates retail, office, multifamily and a variety of single-family residential offerings.

The community’s central location offers close proximity to U.S. 41, U.S. 19 and I-75, and is just five minutes from the Suncoast Parkway, and its direct link to Tampa International Airport and the Westshore business district.

Asturia offers residents a kid-friendly, family oriented lifestyle surrounded by community-wide multi-use trails, interspersed with a dog park and pocket parks. Kids especially love the Kompan equipped playground, and everyone enjoys the beautiful amenity center, with its expansive lawn areas, resort-style pool and state-of-the-art fitness center.

Second Phase Opens

It’s been just two years since Asturia began selling homes, and already the award-winning development has moved into its second phase.

 “This is a great time for Asturia right now,” said Lane Gardner, Hines managing director. “Home sales are very strong, and we are thrilled to be releasing a new phase of incredible lots to our builders.”

Asturia’s first phase of 248 home sites has been completed, with beautiful single-family homes built by David Weekley Homes and Ashton Woods. Hines recently announced that ICI Homes has been selected as its third homebuilder.

“It’s a perfect time to add another great builder to the lineup and provide even more home offerings for homebuyers at Asturia,” said Gardner.

Many families have been waiting for Asturia to open its second phase because they offer some of the best woodland conservation views in the entire area.

“The second phase of Asturia features some of the most beautiful lots in all of Pasco County,” said Kevin Jund, the community’s project manager. “It’s really an enclave surrounded by 360-degrees of protected preserves of mature cypress and lush native vegetation. There’s nothing quite like these lots anywhere along the State Road 54 corridor.”

There are a total of 157 large lots in Phase II, with a majority backing up to conservation areas. All lots provide homeowners privacy and a peaceful, quiet surrounding.

A boardwalk connects the two smaller neighborhoods within Phase II, which will tie into the community’s multi-use pathway that meanders for miles through residential areas, parks, playgrounds and the Amenity Center.

When Asturia’s development is complete in a few years, it will likely have less than 550 single-family homes.

“What makes Asturia stand out from other new home developments in the area is our smaller size,” said Jund. “Other communities are looking at 3,000 to over 5,000 homes, and many years of construction. Many families prefer the intimate neighborhood experience that comes with our modest size.”

More information can be obtained by visiting and registering at the community website, AsturiaFlorida.com, or by calling (813) 227-4148.

Hines, a privately owned, global real estate investment, development and management firm that was founded in 1957, is developing Asturia. It is one of the largest and most respected real estate organizations in the world.

Published August 23, 2017