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Camille Hernandez

Dade City boosts IT security system, in response to breach

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The City of Dade City is taking actionable steps to strengthen IT security protocols to prevent future data breaches and hacks.

Dade City Commissioners on March 9 voted unanimously to purchase cybersecurity services from Arctic Wolf Networks Inc., to provide managed risk and managed detection and response solutions, in an amount up to $41,901.88.

The action follows a ransomware data security breach that occurred in November, which compromised the city’s website, email systems and online payment systems — which continues to prevent residents from paying utility bills online.

In a February proposal and presentation overview from Arctic Wolf, it was revealed the city’s core systems were down for weeks and other components of the network were affected months after the breach; the attacker had access since April 2020; and, there was a $25,000 deductible for cyber insurance.

The City of Dade City is boosting its IT cybersecurity system in response to a data breach last year. (Courtesy of City of Dade City)

The agreement with the Minnesota-based firm will provide log retention for one year, as well as 24/7 monitoring of those logs.

The service also includes monthly vulnerability scanning with recommendations on remediation of detected threats, as well as the ability to allow the firm’s security team to immediately quarantine threats and suspected compromised systems.

The company is described as “the market leader in security operations,” utilizing a “cloud-native security operations platform to deliver security as a concierge service.”

The cybersecurity service was not budgeted in the current fiscal year, however officials felt it vital to now provide additional protection for the IT and security system. A portion of the unanticipated costs can be funded through the city’s GIS analyst vacancy and changes to some existing IT programs. Also, up to $20,000 will be funded from the city’s General Fund contingency.

The decision to ultimately proceed with the purchase came after a recent IT risk assessment by Mandiant, a Virginia-based IT security firm. The firm recommended the city improve its system logging and monitoring, as well as hardening defenses on all systems.

Dade City Manager Leslie Porter underscored the need for the enhanced IT security measures: “Unfortunately, we know the threats will continue coming. We just have to position ourselves in the best way possible,” she said. The city manager also noted additional cybersecurity measures will need to be considered in forthcoming budget years, as well.

Aside from meeting general risk assessment recommendations, the Arctic Wolf package needs to be in place before reestablishing online utility billing payment options for local customers, said Kevin Towne, the city’s IT director. He observed, “When you bring (utility billing) online you’re allowing people to come into your network to see that stuff. I can’t watch it 24/7, that’s what this company will do. It’s 24/7 protection. It doesn’t matter if its midnight on Christmas.”

Towne said the price for the service is reasonable because a comparative package from other cybersecurity companies could have cost upwards of $94,000.

“I don’t think anybody offers a package like them,” Towne said of Arctic Wolf. “They’re providing above and beyond.”

Commissioners recognized the need for enhanced cybersecurity.

“We realized we’ve got to do something,” Commissioner Scott Black said. “We can’t afford to let things like that continue to happen to us.”

Mayor Camille Hernandez agreed that the additional security is the way to go. She also noted: “The price tag, even though it looks high, is a great deal.

“If this is going to get us on the path the progress that we need to see and the utility bill pay and other things, it certainly seems like the right thing to do,” she said.

Published March 31, 2021

Efforts set to begin to address flooding problems at intersection

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Stormwater drainage improvements are coming to the intersection of 15th Street and Main Avenue in Dade City — an area officials say has been long plagued by flooding problems.

Long-awaited stormwater issues will soon be resolved at the 15th Street and Main Avenue intersection in Dade City. (Courtesy of Dade City Public Works Director Bryan Holmes)

The intersection runs between Cox Elementary School and Watson Park. It also is near the future site of The Cove, a 10-unit Habitat for Humanity residential development.

Dade City Commissioners on March 9 voted unanimously to award the construction project to Tampa-based Kamminga & Roodvoets Inc. The company’s bid of $94,753 was the lowest of four submitted. Others came in at $122,460.25, $125,750 and $147,130.

The project scope calls for installing curb inlets and storm pipe at the intersection; constructing concrete curb; installing pavement and an asphalt wing; installing a ditch bottom inlet and constructing ditch pavement to match the street’s existing ditch grade, among other improvements. The contractor has 100 calendar days to achieve substantial completion.

The project was originally budgeted for $95,000, from the Penny for Pasco local government infrastructure surtax fund.

The city, in 2019, obtained engineering design services of Wood Environmental and Infrastructure Inc., to prepare bid-ready construction drawings for the drainage improvements. The engineer’s cost estimate at the time was $89,120.

Mayor Camille Hernandez described the project as “long-needed” and “overdue.”

“I’m very pleased to see this and happy that we awarded that (bid),” Hernandez said. “The folks (in the neighborhood) we have met at different times and stages are looking forward to that, and there’s a lot of development happening with The Cove and other things.”

Kamminga & Roodvoets also was the contractor on the city’s recent multimillion downtown stormwater piping system spanning Seventh Street, Pasco Avenue, Third Street, Meridian Avenue and other areas.

Published March 24, 2021

Dade City Commissioners seek city manager improvements

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As the City of Dade City is staged for a wave of unprecedented growth, development and other happenings, elected leaders want to ensure they have the right leadership and administration in charge to navigate the East Pasco town’s future.

Much of that starts with Dade City Manager Leslie Porter, who has officially held the position for nearly two years.

Dade City Manager Leslie Porter’s contract is up for renewal May 14. (File)

Porter’s employment contract will renew on May 14, unless the Dade City Commission acts otherwise.

Keeping this time frame in mind, Dade City Mayor Camille Hernandez has called for significant tweaks to the handling of Porter’s annual performance review — with the aim of helping the city manager carry out the city’s established vision and goals.

The topic came up during the commission’s March 9 meeting.

Hernandez said the municipality is at a “critical juncture.”

She detailed major undertakings, such as the U.S. 301 commercial corridor; the developing of major recreational and park amenities; overseeing several new residential developments and annexations; and, figuring out the way to market, brand and promote the town going forward.

“We’re dealing with growth issues and concerns that we have never dealt with before, so we need to make sure we’ve got our game in order,” Hernandez said.

Because of that, Hernandez urged fellow commissioners to put deep, and serious, thought into their observations of Porter’s job to date.

Said Hernandez: “I want to make sure that when we get through this evaluation, that we can all walk away confident that (Porter) is the person that is going to lead us on, as we move forward and have all of the skillsets that we need.

“I think Ms. Porter is an extremely talented individual, and if she’s the one that we want to keep in this position as we move forward — if that’s the one we choose — then we need to make sure we’re all on the same page in making sure that we help her to have that, by way of marking improvement that peaks her performances.

“I think more than ever, I think we need to be on the same team, ‘Team City Manager,’ so that we move forward to get the city’s best interests,” the mayor said.

Hernandez said her comments are “nothing personal” toward the sitting city manager, but rather about “having Dade City’s best interests at heart.”

Hernandez then described disappointment with the handling and execution of various city operations on the whole, specifically noting a general lack of communication and engagement and not being “in the loop” on certain matters.

Hernandez also mentioned others in the community and throughout City Hall have expressed “angst and frustration” of late, too.

“We’re in the hot seat all the time because of all the people that come to us when things are done and not done,” Hernandez said. “I know this commission wants to know what’s going on, because the last thing we want to do is walk down the shopping aisle and have somebody tell us (about a local issue) and we look like a deer in the headlights…”

Even with this direct and clear warning shot and wakeup call, the mayor did credit Porter for making “considerable changes recently in terms of communicating and engaging.’

The mayor added: “I think if we can continue to move in that direction, then we are on the right path, but if we can’t, then we’ve got some issues that we need to address.”

Dade City Mayor Camille Hernandez

Evaluations should be meaningful
Commissioner Normita Woodard, sworn into her first-term last July, agreed with calls for more proactive oversight and transparency in manager evaluations, as opposed to a mundane check-the-box exercise.

“I definitely don’t think we just do an evaluation and call it a day,” Woodard said. “I do think that we need to make sure that all of what we want to see and all the criteria is being met, and if not, then we need to have a plan set up of how we’re going to meet that objective or what we’re going to do, if it’s not done. But, I don’t think we can just evaluate and move forward.”

Meanwhile, Commissioner Scott Black suggested scheduling a workshop to brainstorm ways to fine-tune the manager evaluation and clarify other goal-setting measures. This exercise, he said, “would go a long way for helping address the concerns” the mayor brought up.

“We haven’t had (this type of workshop) since our new commissioners (Woodard and Knute Nathe) have joined us and that is something we once did on an annual basis, where we just go in and indicate what our priorities individually, and bring all that together to have a collective vision or at least a plan for the city manager to pursue.

“It’s been awhile since we’ve done that, and I think this would be very helpful for the commission, for management, for staff, for everyone else involved, and that keeps us all where we can have something that we can measure performance based on what our collective vision is as a commission,” Black said.

Porter’s last evaluation was presented at a meeting in June 2020.

Commissioners then rated Porter’s overall performance at a 4.1 out of 5.0 scale, graded on management in administration, adhering to governance, relationship-building, leadership, and financial acumen, among other areas.

The main focus for improvements was in the arenas of building relationships and better communication with legislators, residents, merchants, The Greater Dade City Chamber of Commerce, and so on.

Other constructive criticism also called for Porter — who commutes from her home in Tampa — to have better familiarization with the municipality as a whole, along with various city departments and employees.

Previous city manager evaluations came in with satisfactory marks from commissioners.

After the commission meeting, The Laker/Lutz News reached out to Porter for her reaction to comments that were made pertaining to her during the meeting.

In an email response, Porter said: “I agree the city needs an evaluation tool that the commission as a body agrees upon. The city manager is in a unique position in that he/she reports equally to five elected officials. Each voice is important, and for the city manager to be most effective, he/she needs to know the expectations to which they are being held accountable and  the priorities of the commission as a whole.”

Porter was originally hired as the city’s finance director in 2014.

She was appointed interim city manager in February 2019, assuming the post long-held by Billy Poe, who took a similar position with the City of Zephyrhills.

Porter was selected, after the city was unable to reach a contract agreement with Christopher Edwards, its initial top candidate for the position, who was then a real estate associate in Tallahassee and previously had served as deputy director of the Tallahassee-Leon County Office of Economy Vitality.

Instead of selecting a list of new candidates to interview, the commission opted to proceed with Porter for the post, starting with a base salary of about $99,000, citing her performance as acting city manager over prior months while also juggling her duties as finance director.

Before coming to Dade City, Porter spent nearly a decade working as town treasurer for the Town of Chesapeake Beach, in Maryland.

She has a bachelor’s degree from George Mason University and a master’s degree from George Washington University.

Published March 24, 2021

Dade City to permit alcohol sales on Sunday mornings

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The phrase, “Bottoms Up!” may begin a bit sooner on Sundays in Dade City.

Consumers in Dade City will soon be able to purchase alcoholic beverages on early Sunday mornings  — if an amended citywide ordinance is approved on a second and final reading.

Under the proposed change, Dade City businesses with liquor licenses would be permitted to start selling alcohol at 7 a.m., on Sundays — four hours earlier than currently allowed.

The City of Dade City is set to permit alcohol sales at 7 a.m., on Sundays, earlier than the 11 a.m., blue law restriction that remains in place.

If adopted, the measure would create uniform alcohol sales hours all seven days of the week in Dade City — from 7 a.m. to 2 a.m., the following morning.

The proposal to change the alcohol sales hours passed on a 4-1 vote, with Commissioner Scott Black dissenting.

A second and final reading is expected on Feb. 23.

The ordinance mirrors a recent ruling enacted by the Pasco County Commission, which voted unanimously in November 2020 to change the county’s “blue law,” which had outlawed alcohol sales before 11 a.m., on Sundays.

A blue law generally refers to a state or local law that restricts certain commercial activities on Sunday for religious reasons, in order to observe a day of worship, or rest.

Other nearby municipalities also have repealed their respective blue laws in recent years, including the cities of Tampa, Lakeland and St. Petersburg. The City of Zephyrhills repealed the restriction on early Sunday morning alcohol sales more than a decade ago.

The call for the change in Dade City came at the behest of multiple Dade City establishments as a way to remain competitive, and as a way to avoid confusion for patrons.

In addition to retail packaged alcohol sales at local grocery or liquor stores as early as 7 a.m. Sunday, the ruling also would allow restauranteurs’ wish to sell alcoholic beverages on Sunday mornings, such as mimosas, Bloody Mary’s and so on.

Dade City Mayor Camille Hernandez spoke in favor of relaxing the ordinance, reasoning that it is a “business friendly” measure intended to create “a level playing field” with the rest of the county.

Hernandez said the issue seemingly came to a head during Super Bowl Sunday, when many local shoppers — who were preparing for Game Day festivities — were informed it was too early to purchase alcohol at various grocery stores and other establishments within city limits.

“It’s not so much about drinking a mimosa at certain hours of the day, but having the opportunity to come into a grocery store or other establishment and being a convenience item to be able to do that one-stop shop,” the mayor said.

She also noted that if those shoppers ventured to Wesley Chapel or slightly outside limits, they’d have been able to make those one-stop shop alcohol purchases, which therefore discourages commerce in Dade City.

“People don’t want to go elsewhere,” Hernandez said, but, “if they’re not going to get it here, they’re going to go support other businesses that are outside of the Dade City limits.”

Hernandez also pointed to the city’s reputation as a fun place to shop and dine.

And, that’s likely to get a boost once a new downtown events and entertainment venue called The Block opens up on Seventh Street later on this year.

“We are trying to support businesses in our community and trying to help them with what they need to continue to survive and flourish in our area,” Hernandez said.

The mayor also noted that the Dade City Police Department has not expressed opposition or raised any “red flags” regarding passage of the proposed change.

Published February 17, 2021

74th annual Pasco County Fair is a go

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The 74th annual Pasco County Fair is happening this year, with some modifications from previous years, due to the coronavirus pandemic.

The fair’s theme is “The Adventure Continues,” and the show will run Feb. 15 through Feb. 21 at the Pasco County Fairgrounds, 36722 State Road 52 in Dade City.

Even amid the pandemic, fair organizers are assuring a fun, enjoyable and safe time for all.

The Pasco County Fair will again feature a full lineup of entertainment, attractions and activities, but with enhanced COVID-19 protocols in place throughout the fairgrounds in Dade City. (File)

Details about the festival were shared at a Jan. 19 Greater Dade City Chamber of Commerce breakfast meeting, hosted at the fairgrounds. Speakers included Pasco County Fair Association president R.J. Huss and annual fair chairman Tracy Thompson.

Several measures are being taken in the way of COVID-19 health and safety protocols, including quadrupling the number of hand sanitizer stations and investing in a fogger machine. There also will be indoor mask requirements, social distancing recommendations, spaced seating, and one-way aisles in designated areas.

“We’re going full steam ahead at having a fair,” Huss said at the meeting. “We’ve talked to multiple different people in our local government, state government, and we feel confident that we can do it.”

There will be one key departure from prior county fairs: This year’s event won’t feature the typical kick-off parade in downtown Dade City, which usually features marching bands, colorful floats, mounted horse units and more.

The showy serenade was a no-go after fair organizers consulted with the Dade City Mayor Camille Hernandez, Dade City Police Chief James Walters and other officials.

Said Thompson, “It was just not physically possible to get a permit to ensure everyone’s safety this year for the parade, so it had to be nixed, but we’re hoping to come back on our 75th anniversary (in 2022) to have a bigger and better parade.”

However, the fair expects to make up for the parade absence in other ways — including its full entertainment lineup and slew of other activities.

One of the headliners is “The Wagsters,” a Myrtle Beach, South Carolina-based magic show that encompasses illusions and sleight-of-hand tricks, mixed in with some comedy and audience interaction.

The husband and wife team of Brandon and Hannah Wagster will perform on the Back Porch Theatre all weeklong, at designated times in the afternoon and evening.

This will mark the magic duo’s first-ever show in Florida after an accomplished eight-year run at The Carolina Opry Theatre and over 850 performances.

They come well-accredited, having earned the International Magician Society Merlin Award for “Best Theatrical Magic Production,” among other honors.

One event back after a long hiatus is “ClogJam,” an exhibition-style competition featuring folk dance cloggers from across the state. That is scheduled for Feb. 20 at 11 a.m., at the Dan Cannon Auditorium.

Pasco County Fair Association president R.J. Huss was a guest speaker at a Jan. 19 Greater Dade City Chamber of Commerce business breakfast meeting. (Kevin Weiss)

For those unfamiliar, clogging involves dancers using their footwear percussively, by striking the heel, toe or both against a floor or each other to create audible rhythms.

“Many years ago we had a clogging show in here and people loved it, and there’s been a lot of chatter on Facebook and around town,” Thompson said.

In the way of kid-friendly attractions, “Walking With Giants,” popular with the younger crowd, is returning. The interactive strolling show features moving, animatronic prehistoric dinosaurs and dragons that children can crawl on, play on and pose with for pictures.

The lifelike creatures measure 8 feet tall and 16 feet long, with realistic eye-blinking, tail-swooshing and mighty roars.

That show can be found in the Schrader Building Entertainment Area all week.

“The dinosaur thing was a big hit last year, the kids loved it, so we brought that back,” Thompson said of the attraction.

Other noteworthy happenings throughout the week include a stunt thrill circus, a comedy hypnotist, racing pigs, community talent show, pageants, sanctioned rodeo show and bluegrass and gospel concerts, plus other frills.

All in all, Thompson is “extremely happy” with the lineup the association was able to book through the pandemic. “We’ve got top-notch entertainment coming from across the nation,” Thompson said. “We’re always in the cutting edge of finding new entertainment.”

Meantime, the independent midway again will offer a little taste of everything for fairgoers working up a thirst and appetite.

Besides traditional fair grub — such as pizza, corn dogs and cotton candy — new offerings this year include fried vegetables, corn fritters and donut burgers. (Some of those calories can seemingly be burned off while venturing throughout the 30-acre hillside fairgrounds.)

Fair exhibits will take on a new twist this year, too.

While youth ag and plant auctions still will be handled in person, they’ll also be simulcast online, where bidders virtually can partake in the action in real-time.

The youth steer sale is Feb. 18 at 7 p.m., at the Albert A. Barthle Livestock Pavilion; the hog sale is Feb. 20 at 5 p.m., at the Barthle Livestock Pavilion; and, the plant sale is Feb. 21 at noon at the Joe Herrmann Greenhouse.

Huss noted the online auction feature is “something I think the fair should’ve been doing for a long time,” adding its youth exhibitors could see their projects go for a higher price because of it.

Details are still being worked out with an auctioneering company on software, cameras, broadcast links and so on.

Fair officials seek big turnout
The annual shindig typically draws between 45,000 to 50,000 visitors over the course of the entire week.

Huss and other organizers don’t have a particular attendance figure in mind for this year, but expect a solid showing even with challenges posed by the virus.

Huss noted the Manatee County Fair — the first Florida-based fair to open in 2021 on Jan. 14 —has reported strong attendance and positive reviews for its COVID-19 health and safety protocols.

“I think we’ll have a great turnout, but it’s hard to project,” said Huss. “We’ve heard of record attendance at some of the other fairs across the state, (but) I just don’t know if we can commit to expecting that, just because of the unknown. How many people in this area do want to get out, versus how many are concerned about the COVID?”

The fair is run by the Pasco County Fair Association Inc., an independent, nonprofit organization which relies mostly on local community sponsorships, fair memberships, guest revenue, and rental income from the buildings housed on the fairgrounds.

Officials say the fairgrounds underwent an eight-month event rental freeze between March and November due to COVID-19; the first major event to return was the Florida Bug Jam back on Nov. 7 and Nov. 8

Huss said the shutdown represented “a pretty substantial income loss” for the association, but “we are still putting on a very good fair, with those budgets cut.”

“We’re doing everything that we can do, and I think we’re going to have a great fair,” he said.

For more information, visit PascoCountyFair.com, or visit the Pasco County Fair Association on Facebook.

Pasco County Fair
When: Feb. 15 through Feb. 21 (Hours vary)
What: Rides, food, games, entertainment, livestock and exhibits
Where: Pasco County Fairgrounds, 36722 State Road 52, Dade City
Cost: Admission is $10 for adults, $5 for children ages 6 through 12, free for ages 5 and under; parking is free. Discounted gate and ride tickets are available online at PascoCountyFair.com.
Info: Visit PascoCountyFair.com, call 352-567-6678, or email .

If you go

  • Check the weather report — Be prepared with sunscreen and visors on warm,
    sunny days. Have a jacket or sweatshirt for cool evenings. A poncho or umbrella
    is a good idea if skies turn gray.
  • Wear comfortable shoes —With over 30 acres of activities and the fairgrounds
    being located on a hillside, there is plenty of walking in store.
    • Leave coolers at home — No bottles, cans, coolers or picnic baskets are
    permitted on the fairgrounds.
  • Bring a camera — There figures to be plenty of memorable moments, so bring a
    camera or video camera to capture the special day. (Note: Use of cameras and video cameras may be prohibited during certain entertainment events.)
  • Leave your pets at home — With the exception of service animals, pets are
    not permitted on the fairgrounds.
  • Parking — Parking is free at the fairgrounds. Be sure to lock your vehicle,
    and take note of where you have parked. Take a minute to familiarize yourself
    with your surroundings when you arrive to avoid confusion when you depart. When
    driving in the parking lot, please drive with caution and keep an eye out for people walking in the lot.
  • Once inside the fairgrounds — Be sure to pick up a daily schedule at the Information booth. This is the best way to plan your day and to be aware of all there is to see and do at the Pasco County Fair.
  • Health & safety — Pasco County Fair officials ask everyone to wash his or her hands before leaving the restrooms, animal areas, and barns — especially before eating. Hand-sanitizing stations are located throughout the fairgrounds and food court area.
  • Volunteers needed
    The Pasco County Fair Association is in search of volunteers for the fair, for gates and buildings, to fill these slots:

    • Feb. 15 – three shifts
    • Feb. 16 to Feb. 19 – two shifts
    • Feb. 20 – various shifts
    • Feb. 21 – two shifts

    A volunteer breakfast is scheduled for Jan. 30 at 9 a.m. For information or to sign up as a volunteer, call 352-567-6678.

Published January 27, 2021

Dade City approves modified CRA plan

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The City of Dade City has finally gotten around to revising its Community Redevelopment Agency (CRA) plan —  a document which hadn’t been updated since its original formation back in 1998.

The Dade City Commission in December unanimously approved a modified CRA plan — which looks to address conditions of blight in the core of the city and, according to the new 118-page document, “seeks to position the city for renewed economic success in the 21st century without compromising on the city’s character by leveraging existing physical, cultural and natural resources to encourage private sector investment.”

Dade City’s 137-acre CRA (Community Redevelopment Area) district primarily encompasses the city’s downtown corridor east of the U.S. 301/U.S. 98 bypass, stretching south from Coleman Avenue to north of Whitehouse Avenue. (Courtesy of City of Dade City)

Work to revise the original CRA plan began in late 2016, with the help of North Carolina-based consulting firm S&ME Inc.

Though a modified plan was completed in 2018, the commission tabled approval until a new city manager was hired, which occurred in April 2019.

Since then, the plan has further been updated to encompass the latest available socioeconomic demographic information, which revealed an even younger profile compared to just two years ago, officials say.

Dade City’s 137-acre CRA district primarily encompasses its downtown corridor between Martin Luther King Jr. Boulevard and the U.S. 301/U.S. 98 bypass, stretching south from Coleman Avenue and north of Whitehouse Avenue.

The five-year plan encompasses a wide range of background information on the city, plus community surveys, and various goals and objectives to focus on in the near future.

The following four strategic goals for the CRA were established out of the new plan:

  • Increase awareness of Dade City and its amenities
  • Establish Dade City as a leisure, cultural and ecotourism hub
  • Improve quality of life for current and future residents, and visitors
  • Establish Dade City as an entrepreneurial destination for those seeking access and opportunity for new businesses

The plan also summarized various viewpoints on wants and needs within the CRA limits, based on a series of stakeholder interviews conducted by local officials and input collected from the city’s Resident Advisory Committee, Downtown Merchants Association and Dade City Chamber of Commerce, among other groups.

Some of the outlined priorities and other thoughts from stakeholders include:

Emphasize bricks and mortar

  • The CRA could benefit from a renewed focus on pedestrian improvements: increasing mid-block crossings, repairing sidewalks and alleyways
  • Focus on increasing trail connections and expanding infrastructure surrounding the Hardy Trail
  • Increase accessibility of downtown buildings through ADA improvements

Grants (proposed new grants topics)

  • Provide grants for ADA improvements
  • Provide residential painting grants
  • Rental subsidies program
  • Historic structure plaque grant

Opportunities for Dade City

  • Increase coordination with advertisement for events
  • Catering to cyclists with targeted businesses in downtown
  • CRA frontage on U.S. 301 to signal presence of downtown (gateway)
  • Expand CRA boundaries to include more residential and commercial areas
  • Moving the farmer’s market downtown
  • Proximity to Saint Leo, and ability to attract and retain millennials
  • Cultivating a relationship with local hospital system and Pasco-Hernando State College

Threats to Dade City

  • Attorney general opinions regarding use of agency funds for contracted services
  • Grant program criteria: project and applicant eligibility, performance criteria and measurement
  • High downtown rents
  • Downtown flooding
  • Not enough family friendly activities
  • Downtown businesses not staying open past 5 p.m.
  • Matching requirement on grants makes them unattainable for businesses with fewer resources
  • Pass-by traffic along U.S. 301/U.S. 98

Commissioner/CRA wish list

  • Gateway signage
  • Splash pad for kids
  • Bring back a movie theater
  • Get a community/youth center
  • Create a business incubator
  • Consistent streetscapes
  • Clean up entryways to downtown
  • Highlight areas of historical interest
  • More duplex housing
  • Grocery store
  • Evening programming

The comprehensive plan also included details on the city’s ever-changing demographic profile, which reads:

The Dade City CRA strives to address blighted conditions generally in the downtown corridor, through a combination of reinvestment, grants and other programs.

“While Florida is historically known as a state comprised of a primarily older demographic, the median ages for the top five tapestry segments (traditional living, hardscrabble road, social security, down the road, old and newcomers) present in Dade City are below 44.2 years of age. Albeit lower income, the tapestry segments reveal a younger, family oriented demographics than traditionally present within Florida. …More than half of the city’s population is white (67.3 percent) with an almost equal share of Black and Hispanic residents, 20.4% and 20.6%, respectively.”

  • Current population just over 7,500
  • Approximately 2,600 households
  • Median household income is $31,497 (compared to Pasco County’s $45,064)
  • Nearly 7% of Dade City households make more than $100,000

The CRA plan is a living document of sorts, meaning it can be adjusted as needed depending on the city leader’s objectives, said Melanie Romagnoli, the city’s community and economic development director.

With that, she recommended the city — given the CRA has two newly elected board members in Knute Nathe and Normita Woodard — do another check-up on the plan in a year “to see if anything needs to be modified, or it’s still the same path that this existing commission wants to go on.”

“We can modify this as many times as we’d like, we just have to provide notice to the county and the state of any modifications that we make,” explained Romagnoli.

Estimated budgets for the CRA across the next five years are as follows: $246,361 (2021), $253,752 (2022), $261,365 (2023), $269,206 (2024) and $277,281 (2025).

Romagnoli indicated at least one issue that needs to be addressed is revisiting some arbitrary timelines for getting certain action-level steps and projects accomplished in the next handful of years.

“Some of them are very unrealistic with current staffing conditions and financial constraints,” said Romagnoli.

“The current CRA does not gather as much money as what’s required for all these things to get accomplished, so we definitely need to revisit it and make sure it’s realistic for us to be able to implement and prioritize and figure out what this commission and CRA board wants to do in the next five years.”

There’s also been discussion about possibly expanding the CRA district beyond its current boundaries, she said, which likely will require many in-depth workshops.

Dade City Mayor Camille Hernandez agreed that additional workshops are needed to perhaps further refine the plan and gather input from Nathe and Woodard, first-term commissioners and board members elected back in July.

“I know it’s important to all of us,” Hernandez said of the CRA plan. “It has been a long time in the making and processing. Hopefully we can move forward with the next steps.”

Published January 06, 2021

Cemetery complaints addressed

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The Dade City Commission has approved a landscaping contract, after grievances aired in recent months about the upkeep of the Dade City Cemetery.

Commissioners have approved a contract with a landscaping company to maintain the grounds of the 17-acre cemetery, at 38151 Martin Luther King Blvd.

The agreement is with Gotha-based JDMF LLC, and it calls for landscape management services from April 1 through Oct. 31, at an annual cost of $37,200.

The Dade City Commission approved a contract with landscaping management firm JDMF LLC, to maintain the Dade City Cemetery during the rainy season from April through October. The cost of services is $37,300 annually for the seven months of work. (Kevin Weiss)

The seven months of work coincide with the area’s rainy season when grass grows more quickly at the site nestled in the Mickens-Harper community, on the northeast side of town, across U.S. 98.

Two other bids received for cemetery landscape management came in at $61,446 and $179,746, respectively.

The city originally budgeted $36,000 to hire an additional public works/park employee who would have shared duties between the cemetery and downtown grounds maintenance.

However, city administration felt it more prudent to outsource the cemetery workload instead.

As explained in a city memo dated Dec. 8: “Contracting out the cemetery landscape management will eliminate the current need to hire an additional employee and provide the current downtown and parks employees the help that is needed to maintain a park-like setting in our city’s downtown area. During the dry season, city employees will maintain the cemetery.”

Dade City Public Works Director Bryan Holmes also deemed the workload “too great for one employee to maintain during the rainy season.”

Funding for the contract services will come from the parks department’s operational budget. The cost for outsourcing the work will be offset by the cost of hiring an additional employee and the vehicle costs associated with maintaining the grounds, officials say.

Split decision
The decision to go with the landscaping firm was divided among commissioners, narrowly passing by a 3-2 vote at the Dec. 8 meeting.

Mayor Camille Hernandez, and Commissioners Scott Black and Knute Nathe voted for the contract. Mayor Pro Tem Jim Shive and Commissioner Normita Woodard voted against.

In dissenting, Woodard expressed concern about the number of tasks the municipality has been outsourcing — as opposed to finding solutions in-house with city workers.

“It seems like anytime we meet any type of adversity, the solution is contracting someone from the outside,” Woodard said. “I personally feel like our solution should not always be to contract out.”

She added: “It seems to be that we are consistently setting a precedent that when we can’t do the job, we are immediately going outside, and I don’t like it.”

Shive made similar points. He preferred adding another a full-time employee to handle the grounds and other areas for 12 months, instead of “turn over control of the cemetery with contracted people” for seven months of the year.

“I just want to remind everybody this is $37,000 for seven months. What is going to happen for the other five months when they’re not here to do the job?” Shive asked.

“I have a problem paying $37,000 for seven months when we can hire a full-time person that can work for the cemetery and the CRA (the Community Redevelopment Agency special district) — and we’re actually creating a job for somebody.”

The mayor pro tem, too, noted the city previously hired a contractor to maintain parking lots downtown, which led to unsatisfactory results.

The other commissioners, however, supported the city staff’s recommendation for various reasons.

Over the last handful of years, some 175 gravesites have been installed across the city’s 17-acre cemetery, sparking the need for more groundskeeping assistance. Some local residents have complained about the upkeep of the site in recent months.

“For smaller municipalities like Dade City is, sometimes you can’t do everything in-house,” Nathe reasoned. “Sometimes it is more cost-effective to hire out and go to a third party to maintain something that we don’t have the resources to do ourselves.”

He continued, “I don’t care whether it’s somebody directly employed by the city who does it or a third-party contractor.

“If staff’s telling us, ‘Listen, it’s more efficient to get a third-party contractor to do this, so that it frees up the cemetery groundskeeper to go help out in other parts of the city,’  — and I’m sure they need help during the rainy season — then I say let’s do that.”

Meanwhile, Black pointed out the firm JDMF had strong references from the cities of Lakeland and Bartow, as well as Pasco and Lake counties. Also, he surmised the contractor is set to bring in an experienced multi-person crew with their own equipment to spruce up the cemetery, likely to be more effective and efficient than any one person.

“The fact remains that we’ve got a problem that we need to take care of, and this does seem like a cost-effective way of doing it,” Black said. “You’re getting a team that comes in, that works and does this for other municipalities and a couple of counties, and I think we’re needing to do something different here, and if it doesn’t work out, then we can go back and find another way to do it, but this does sound like this could be a very good solution for us, and hopefully we can go back and break the cycle of the problems that we’ve been having of late.”

Hernandez — who was the favoring swing vote — acknowledged being “really torn” with the decision.

The mayor emphasized that the city’s public works supervisors must have regular follow-up with the landscape company. Moreover, the contractor better give ample attention to weed-eating around headstones and gravesites, she said.

“I just want to make sure that we’re doing our work, that this gets done,” Hernandez said. “As we get ready to do all this marketing of our town and not only the cemetery, but all of those things that we’re doing, that everything is looking in a way that people are proud of, especially when they’re going to pay tribute to their loved ones who’ve passed.

“We all realize this is important for people with gravesites. It’s in a lot of ways very emotional and very sentimental, as well as being something that we need to take care of.”

In recent months residents have levied ongoing complaints on the growth of weeds, and damaged graves and headstone decorations, making comments on social media and during commission meetings.

It came to a head during a September meeting when residents, including Mario Jenkins, spoke up about the conditions.

Jenkins told commissioners when he last visited his mother’s grave, he discovered some of the decorations—including a memorial cross — had been destroyed.

“Every time I go there, I seem to be disappointed,” Jenkins said. “The upkeep on the grounds is very poor.”

Cemetery duties increasing
For many years, the city was able to have a single groundskeeper maintain the entire cemetery parcel, officials say.

But, apparently that’s no longer the case.

One explanation may be the surging demand of marked graves and installed headstones over the last several years.

Dade City Clerk Angie Guy is responsible for selling cemetery spaces and when families want to have headstones installed for loved ones.

Guy explained that more than 175 graves have been added to the cemetery during the last six years.

The increasing number of gravesites has increased the workload for maintaining the cemetery, she explained, as more man hours are needed to mark the grave, install headstones, landscape surrounding areas and so on.

“The workload has increased substantially, so that’s another part of the issue,” Guy told commissioners at the meeting. “It’s not just marking the grave and that’s it. Now there’s a headstone that (residents) want installed, that (worker) is going to have stop mowing, stop weed-eating, and install the headstone, and make sure it’s installed correctly. If there’s any problems (with the headstone install), then they go back and forth…”

Published December 30, 2020

Price Park tennis courts set for fence upgrades

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One of Dade City’s most popular parks, Price Park, is set to have fence repairs to its two enclosed multi-use outdoor tennis courts, located at 37415 Magnolia Ave.

City officials have received several complaints because the courts’ existing fence has been stretched over the years and rolling on the lower portion of the fencing.

Dade City Commissioners approved a $14,102 fence repair for the tennis courts at Price Park, 37415 Magnolia Ave.

As a result, the fence no longer adequately retains tennis and pickleballs within the court boundaries — sometimes causing balls to kick out along the rest of the park and nearby streets.

A forthcoming project should do the trick to resolve the problem.

The Dade City Commission this month unanimously approved a contract agreement with Dade City-based Keeler Landscaping Inc., for fence replacement and the addition of a lower crossbar, to prevent the fence from rolling in the future.

The total cost of the upgrades is $14,102, which includes furnishing materials and labor for installation. The project is budgeted through the Penny for Pasco local government infrastructure surtax fund.

Two other project bids were received from other companies, coming in at $19,530 and $20,850, respectively.

Under listed scope of work, Keeler Landscaping will handle the following:

  • Remove existing chain-link and haul away
  • Install 442 feet of 10-foot high black vinyl chain-link fence with top, middle and bottom rail; all posts to be set into concrete
  • Install two 7-foot high, 5-foot wide welded walk gates with a 3-foot header

The fence repair item was originally on the commission’s Dec. 8 consent agenda, but was pulled for further discussion and action.

Mayor Pro Tem Jim Shive, for one, expressed concerns that any new fence might be in similar condition several years from now, because some local youth have reportedly been seen using the tennis court space for playing soccer, roller skating, street hockey and so on.

However, Public Works Director Bryan Holmes indicated an installation of a lower crossbar should secure the bottom of the new chain link fence going forward.

Meanwhile, Mayor Camille Hernandez had questioned if the existing fence could simply be tacked down as a cost savings measure, but was told that was not an suitable option compared to replacing the entire fence.

The mayor acknowledged the price tag of the necessary fence repairs — “it’s expensive” — but added she understands its importance given “this is something that I’ve (been) approached by several people in our community, whether they play tennis or pickleball.”

“I kind of had sticker shock myself when I was first told (about the fence cost),” Hernandez said, “but, I know it’s something that when we talk about activities and things that the community can do, that’s an important focus for the community, especially here in these times.”

She added: “The last thing we need is for those balls going into Meridian (Avenue), and then we have a different situation.”

As for preventing kids from using the courts except for strictly tennis and pickleball, Hernandez pointed out the issue has been reported to the city’s police department.

But, by the same token, the mayor appeared lax in wanting to dish out any punishment or keep kids from getting exercise and playing outdoors, in any shape or form: “Your heart kind of goes out to them. They’re trying to keep busy, they’re trying to keep entertained.”

Published December 30, 2020

Is Dade City poised for a marketing rebrand?

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The City of Dade City is in midst of an evolution that undoubtedly will alter the community’s aesthetic  — perhaps for decades to come.

The charming town in East Pasco is poised to see some 14,000 new homes on the books within the next five years, plus a slew of exciting downtown amenities and other unique, adventurous hotspots on the outskirts of town, just outside the city limits.

Drawing attention to Dade City’s past, while embracing it’s future is likely a challenge as the community looks to define its marketing identify. It’s an exercise that’s similar to how Pasco County in 2019 rebranded itself as ‘Florida’s Sports Coast,’ which is intended to capitalize on the county’s wave of youth and amateur recreation facilities. Shown here is The Dade City Heritage and Cultural Museum, housed within the Dade City Atlantic Coast Line Depot. This was the first site in Pasco County that was be placed on the National Register of Historic Places. (File)

It’s longtime moniker, “Proud Heritage and Promising Future,” may no longer be quite apt — because, as it turns out, the future is happening now.

So, city leaders face this looming question: How does Dade City go about rebranding itself as a tourist destination, and what specifically does it want to promote, to best encourage visitors and foster economic growth amid an unprecedented period?

Melanie Romagnoli, the city’s community and economic development director talked about those issues during two city commission workshops, held in October and November.

“We need to decide who we are and what we want to be,” Romagnoli said, addressing the Dade City Commission. “I think the whole thing about the brand is actually having our vision of what we want our future to be and sticking to it. How can we market the city as a destination, like Clearly Zephyrhills, like Florida’s Sports Coast?”

Following the monthly workshops and three-plus hours of discussion, at least one conclusion is apparent —  much more brainstorming is needed, before the city become serious and throws thousands of dollars to a branding consultant to develop an image profile (photos, videos, graphics, logos) to best promote the town’s features.

Built into the city’s budget for this year is $40,000 toward a marketing and advertising plan, promotional activities and other contractual services.

Before that money (and possibly much more) gets allocated, however, commissioners believe additional input is needed from the community and the public, including local businesses, residents and other stakeholders.

The input could take form in charrettes, surveys, monthly forums, and even door-to-door visits.

Commissioners also agreed that it may be prudent to wait until some new amenities throughout the city are established.

In other words, don’t put the cart before the horse.

“I do think branding right now is a little premature,” Mayor Camille Hernandez said. “There’s a lot of things happening, but I think what we need to do is go back to this community (for input).”

She also added: “I think we’re just a few steps away. It’s right under our noses.”

Mayor Pro Tem Jim Shive likewise was vocal about fostering grassroots community feedback on branding the city for the future.

“I don’t think we have actually talked about a real vision of what we want, or expect from the future, when it comes to development, when it comes to growing the city,” he said. “I think we need to have the public on board with this, especially when you’re talking about branding.”

Commissioner Normita Woodard, too, pointed out that some of the best ideas or designs may first come from a talented local volunteer, which may yield some cost savings instead of hiring an outside branding firm. Woodard also added she’s in “a reserved state” about spending thousands of dollars just yet, as the city is in a transitional period and still navigating the impact of the COVID-19 pandemic.

First things first
In the meantime, sprucing up the city’s downtown is necessary before doubling down on a full-scale rebranding effort, commissioners agreed.

Commissioners expressed concerns on proceeding with a full-on rebrand until noticeable improvements are made along the city’s Community Redevelopment Area (CRA) district in the form of wayfinding signage, speed limit and lighting fixtures, façade improvements and filling commercial property vacancies.

Some solutions could come via a commercial minimum maintenance standards ordinance, which staff is drafting — based on a consensus reached by commissioners to proceed in that direction.

If a maintenance standard is approved, it would require upkeep from property owners and business tenants on building paint, signs, window coverings, dumpster enclosures and fencing or security upgrades. Besides the CRA, standards would likely apply to the city’s main thoroughfares along U.S 301, U.S. 98 Bypass, State Road 52/21st Street intersection, and Meridian Avenue.

Emphasizing the importance of cleaning up the city, the mayor said: “Nobody wants to go to an icky, dirty place.”

Also before spending thousands on branding and marketing, another pressing issue is solving the city’s sizeable commercial building vacancy rate.

It presently exceeds 40% just in the downtown area, Romagnoli said.

“What are the vacancies telling our visitors: That there’s not anything going on. You walk down a street and you see a long wall of nothing but empty,” she said. “What makes them want to go to the next store?”

Commissioner Knute Nathe said it’s a “chicken-and-egg” dilemma that can’t quite yet be fully quantified: “You know, it’s kind of hard to market a place as a destination, without a ton of stuff already there; but it’s hard to bring businesses into town when people aren’t going there,” he said.

One way to create more consistent foot traffic is to have the city retain an event coordinator, Romagnoli suggested. The coordinator could host artisan and craft vendors somewhere downtown each weekend.

Commissioners expressed optimism with that idea.

Branding options abound
Aside from blighted areas, Dade City is beaming with opportunity on the horizon.

The city is in the midst of developing a 2-plus acre downtown park on Church Avenue, slated to include a multi-use water splash pad, bike-share shelter, amphitheater, ADA (Americans with Disabilities Act)-accessible playground, open space, concession area and other amenities.

Just a stone’s throw away is a forthcoming event and entertainment center on Seventh Street, known as The Block.

The site of a former car dealership, and spearheaded by development partners Larry Guilford and Melanie Armstrong, The Block will include a wedding and event venue, outside patio, brewer, catering business, space for food trucks and a CrossFit gym.

Also on Seventh Street is the Dade City Center for the Arts, which has begun making inroads to facilitate community art events, as well as indoor and outdoor arts and cultural exhibits.

Other imaginative and creative marketing and branding possibilities seemingly abound.

Possibilities include leveraging the fun, family friendly experiences at Treehoppers Aerial Adventure Park and Snowcat Ridge, the state’s only snowtubing park, off St. Joe Road. Those attractions are just outside of city limits, but have a Dade City address.

The city also may be able to capitalize on another niche: Its budding reputation for rural, rustic destination weddings.

There are about nine such spots in East Pasco, including several with a Dade City address, Romagnoli said.

The city could consider a branding campaign that hypes local wedding spots, while encouraging other activities nearby, whether it’s biking the local trails and roads, shooting at West Armory’s indoor range, strolling the downtown shopping and dining scene, touring Pioneer Florida Museum, and so on.

The city’s economic director said another opportunity to piggyback on the destination wedding angle, includes attracting photographers, caterers and wedding planners to lease one or multiple empty building spaces downtown.

Yet another branding concept? Promoting the city as a wholesome place to raise a family.

In any case, a challenge going forward will be fighting through some established perceptions and misconceptions, Romagnoli said.

A case in point: Forbes magazine once listed Dade City among “The Best Places to Retire.”

That label no longer fits, or is appropriate, Romagnoli said.

The city’s median age is around 36.

“We’re no longer the best place to retire, but we’re a great place to raise a family,” she said.

Published December 02, 2020

New contract gives Dade City police a bump in pay

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Members of the Dade City Police Department are set to receive across-the-board salary increases, plus starting salary will be higher, too.

Those are just two of the provisions in a 56-page collective bargaining agreement between the City of Dade City and the West Central Florida Police Benevolent Association (WCFPBA) on behalf of the local law enforcement agency.

The new three-year contract was approved unanimously at the Dade City Commission’s Oct. 13 meeting. The agreement runs through fiscal year 2022-2023.

The Dade City Police Department is set to receive across-the-board salary increases and other benefits as part of a new three-year collective bargaining agreement between the City of Dade City and the West Central Florida Police Benevolent Association (WCFPBA). The new base salary is $40,000, up from the previous base salary of $37,000. (File)

The respective negotiations team for the city and police union met three times during the summer, and reached tentative agreement on all articles in early September.

The collective bargaining unit notified the city that its members had ratified the proposed contract during a vote later that month.

The most noteworthy changes are the increased officer salaries, as well as established pay steps. The new starting salary for a Dade City police officer is $40,000 — up from the previous starting salary of $37,000.

Meanwhile, a pay step plan implemented for sworn officers will create a 2% increase for every year of service between years one to 15, a 5% increase at year 20, and a 5% increase at year 25. This pay step plan eliminates a separate Cost of Living Adjustment (COLA) increase and eliminates a separate longevity incentive.

Under the plan, all current officers will receive some sort of immediate pay increase — with most receiving up to 5%.

Officers and detectives requiring a greater increase to fit respective pay step will have the balance adjusted in equal installments in year two and year three, according to the agreement.

As an example, a rookie officer who was making $37,377.60 will see pay jump to $40,000 this fiscal year. In 2022-2023, that salary will be $41,616.

An 11-year veteran of the force making $43,992 will see pay jump to $46,191,60 this year; the salary will be $51,744.27 by 2022-2023.

To further put in perspective, here’s how an officer would be compensated based on years of service, under the plan:

  • Rookie officer: $40,000
  • One year service: $40,800
  • Five years of service: $44,163.23
  • 10 years of service: $48,759.78
  • 15 years of service: $53,834.73
  • 20 years of service: $56,526.47
  • 25 years of service: $59,352.79

There also were other special payment provisions implemented in the contract, including a $100 footwear allowance for all officers each year.

Another clause of the contract compensates officers for a loss of personal items during a physical incident on duty, or due to the of hazardous materials.

Dade City Police Chief James Walters, right, with Dade City Mayor Camille Hernandez

Dade City Mayor Camille Hernandez commended both city staffers and the police union for arriving at a workable agreement.

“I want to thank both sides,” Hernandez said. “I’m impressed at the amount of time, thought and deliberation, and action that ultimately we came to.”

The mayor, however, did acknowledge more work needs to be done in the future — alluding to greater officer pay and benefits in the future, as the city grows, develops and expands.

Even with the raises, the upgraded starting salary for a Dade City police officer still lags behind other agencies in Pasco County, where starting pay for police officers and deputies hovers around the mid-40s.

The nearby City of Zephyrhills, for instance, is actively advertising a starting salary of $44,500.

Hernandez put it this way: “You know, we have lots to do better on, we know that. But, I’m happy of where we are and we know there’s more to go, but I do believe we are moving in the right direction…”

Dade City Police Chief James Walters echoed the mayor’s sentiments regarding the agreement, overall.

“We appreciate the hard work for getting this done,” said Walters, a 25-year veteran of the agency who’s served as chief since 2018. “It is a great accomplishment for the employees and staff and officers, to be able to understand where they’re going to be at, and how they’re going to get there.”

The city’s police department has about 40 employees, including 23 sworn officers, civilian personnel and part-time staff.

Better pay deemed essential for retaining officers
The finalized contract comes at a point when the city is expected to need additional officers, as it continues to experience residential growth.

Walters advised commissioners during a budget meeting in August that additional staffing will be required to match the additional demands. At that time, he said: “In order to provide the services this community has come to expect and deserve, the police department must grow as well.

“We are already seeing a tremendous increase in our calls for service, and the more calls for service that we have with the same number of officers, the less time there is to spend on direct speeding enforcement, and community outreach and community-oriented policing.”
At the same meeting, WCFPBA president Nick Marolda underscored the importance of competitive pay for the city’s police force, noting the challenge the lower pay presents in both attracting and retaining officers.

“You’re spending thousands and thousands of dollars training these officers. They get great training, and then in about two years or three years, they look around and they see they’re the lowest (paid) in Pasco County, and they bail on you, and you lose all that money in training, and they go to another agency and you’ve got to start over again,” he said.

Published October 28, 2020