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Church Avenue

Is Dade City poised for a marketing rebrand?

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The City of Dade City is in midst of an evolution that undoubtedly will alter the community’s aesthetic  — perhaps for decades to come.

The charming town in East Pasco is poised to see some 14,000 new homes on the books within the next five years, plus a slew of exciting downtown amenities and other unique, adventurous hotspots on the outskirts of town, just outside the city limits.

Drawing attention to Dade City’s past, while embracing it’s future is likely a challenge as the community looks to define its marketing identify. It’s an exercise that’s similar to how Pasco County in 2019 rebranded itself as ‘Florida’s Sports Coast,’ which is intended to capitalize on the county’s wave of youth and amateur recreation facilities. Shown here is The Dade City Heritage and Cultural Museum, housed within the Dade City Atlantic Coast Line Depot. This was the first site in Pasco County that was be placed on the National Register of Historic Places. (File)

It’s longtime moniker, “Proud Heritage and Promising Future,” may no longer be quite apt — because, as it turns out, the future is happening now.

So, city leaders face this looming question: How does Dade City go about rebranding itself as a tourist destination, and what specifically does it want to promote, to best encourage visitors and foster economic growth amid an unprecedented period?

Melanie Romagnoli, the city’s community and economic development director talked about those issues during two city commission workshops, held in October and November.

“We need to decide who we are and what we want to be,” Romagnoli said, addressing the Dade City Commission. “I think the whole thing about the brand is actually having our vision of what we want our future to be and sticking to it. How can we market the city as a destination, like Clearly Zephyrhills, like Florida’s Sports Coast?”

Following the monthly workshops and three-plus hours of discussion, at least one conclusion is apparent —  much more brainstorming is needed, before the city become serious and throws thousands of dollars to a branding consultant to develop an image profile (photos, videos, graphics, logos) to best promote the town’s features.

Built into the city’s budget for this year is $40,000 toward a marketing and advertising plan, promotional activities and other contractual services.

Before that money (and possibly much more) gets allocated, however, commissioners believe additional input is needed from the community and the public, including local businesses, residents and other stakeholders.

The input could take form in charrettes, surveys, monthly forums, and even door-to-door visits.

Commissioners also agreed that it may be prudent to wait until some new amenities throughout the city are established.

In other words, don’t put the cart before the horse.

“I do think branding right now is a little premature,” Mayor Camille Hernandez said. “There’s a lot of things happening, but I think what we need to do is go back to this community (for input).”

She also added: “I think we’re just a few steps away. It’s right under our noses.”

Mayor Pro Tem Jim Shive likewise was vocal about fostering grassroots community feedback on branding the city for the future.

“I don’t think we have actually talked about a real vision of what we want, or expect from the future, when it comes to development, when it comes to growing the city,” he said. “I think we need to have the public on board with this, especially when you’re talking about branding.”

Commissioner Normita Woodard, too, pointed out that some of the best ideas or designs may first come from a talented local volunteer, which may yield some cost savings instead of hiring an outside branding firm. Woodard also added she’s in “a reserved state” about spending thousands of dollars just yet, as the city is in a transitional period and still navigating the impact of the COVID-19 pandemic.

First things first
In the meantime, sprucing up the city’s downtown is necessary before doubling down on a full-scale rebranding effort, commissioners agreed.

Commissioners expressed concerns on proceeding with a full-on rebrand until noticeable improvements are made along the city’s Community Redevelopment Area (CRA) district in the form of wayfinding signage, speed limit and lighting fixtures, façade improvements and filling commercial property vacancies.

Some solutions could come via a commercial minimum maintenance standards ordinance, which staff is drafting — based on a consensus reached by commissioners to proceed in that direction.

If a maintenance standard is approved, it would require upkeep from property owners and business tenants on building paint, signs, window coverings, dumpster enclosures and fencing or security upgrades. Besides the CRA, standards would likely apply to the city’s main thoroughfares along U.S 301, U.S. 98 Bypass, State Road 52/21st Street intersection, and Meridian Avenue.

Emphasizing the importance of cleaning up the city, the mayor said: “Nobody wants to go to an icky, dirty place.”

Also before spending thousands on branding and marketing, another pressing issue is solving the city’s sizeable commercial building vacancy rate.

It presently exceeds 40% just in the downtown area, Romagnoli said.

“What are the vacancies telling our visitors: That there’s not anything going on. You walk down a street and you see a long wall of nothing but empty,” she said. “What makes them want to go to the next store?”

Commissioner Knute Nathe said it’s a “chicken-and-egg” dilemma that can’t quite yet be fully quantified: “You know, it’s kind of hard to market a place as a destination, without a ton of stuff already there; but it’s hard to bring businesses into town when people aren’t going there,” he said.

One way to create more consistent foot traffic is to have the city retain an event coordinator, Romagnoli suggested. The coordinator could host artisan and craft vendors somewhere downtown each weekend.

Commissioners expressed optimism with that idea.

Branding options abound
Aside from blighted areas, Dade City is beaming with opportunity on the horizon.

The city is in the midst of developing a 2-plus acre downtown park on Church Avenue, slated to include a multi-use water splash pad, bike-share shelter, amphitheater, ADA (Americans with Disabilities Act)-accessible playground, open space, concession area and other amenities.

Just a stone’s throw away is a forthcoming event and entertainment center on Seventh Street, known as The Block.

The site of a former car dealership, and spearheaded by development partners Larry Guilford and Melanie Armstrong, The Block will include a wedding and event venue, outside patio, brewer, catering business, space for food trucks and a CrossFit gym.

Also on Seventh Street is the Dade City Center for the Arts, which has begun making inroads to facilitate community art events, as well as indoor and outdoor arts and cultural exhibits.

Other imaginative and creative marketing and branding possibilities seemingly abound.

Possibilities include leveraging the fun, family friendly experiences at Treehoppers Aerial Adventure Park and Snowcat Ridge, the state’s only snowtubing park, off St. Joe Road. Those attractions are just outside of city limits, but have a Dade City address.

The city also may be able to capitalize on another niche: Its budding reputation for rural, rustic destination weddings.

There are about nine such spots in East Pasco, including several with a Dade City address, Romagnoli said.

The city could consider a branding campaign that hypes local wedding spots, while encouraging other activities nearby, whether it’s biking the local trails and roads, shooting at West Armory’s indoor range, strolling the downtown shopping and dining scene, touring Pioneer Florida Museum, and so on.

The city’s economic director said another opportunity to piggyback on the destination wedding angle, includes attracting photographers, caterers and wedding planners to lease one or multiple empty building spaces downtown.

Yet another branding concept? Promoting the city as a wholesome place to raise a family.

In any case, a challenge going forward will be fighting through some established perceptions and misconceptions, Romagnoli said.

A case in point: Forbes magazine once listed Dade City among “The Best Places to Retire.”

That label no longer fits, or is appropriate, Romagnoli said.

The city’s median age is around 36.

“We’re no longer the best place to retire, but we’re a great place to raise a family,” she said.

Published December 02, 2020

Dade City approves visitor’s center design

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Dade City Commissioners have narrowed in on a design for a new visitor’s information center building that’ll help round out Roy Hardy Trail trailhead — and serve as an important component for a future multi-use park near Church Avenue in the downtown area.

Commissioners on Aug. 25 unanimously selected a preferred design option that was favored by nearly 62% of residents in an online survey.

The visitor’s information center is being funded with the help of a $250,000 grant from the Pasco County Tourist Development Council.

The visitor’s information center will generally match the look of the surrounding Church Avenue neighborhood, which commonly features homes with wood siding, columns and brick embellishments. The 1,380-square-foot building will feature informational kiosks and mobile displays for all county tourism amenity partners, and showcase exhibits from local artists and museums. (Courtesy of the City of Dade City)

Plans call for a 1,380-square-foot open floor plan with two family bathrooms that meet Americans with Disabilities Act standards.

The interior space will feature informational kiosks and mobile displays for all county tourism amenity partners. There also will be a third-party vendor space to provide maintenance, information sharing and security. The space also can be used to showcase exhibits from local artists and museums.

The center’s exterior will generally match the look of the surrounding Church Avenue neighborhood, which commonly features homes with wood siding, columns and brick embellishments; the building will be painted with a historic color palette of amber, copper red and black.

The building also will be accompanied by two porches and a bike rack — its location designed to offer easy access off the Hardy Trail for riders and exercisers to gather and rest.

The final building design, however, might take on a few more minor tweaks. Commissioner Scott Black expressed a desire to incorporate some elements of the former Seaboard Airline Depot, a Mediterranean-style structure that was once located northeast of the site. Any changes will likely apply to lighting fixtures, decorative elements and benches that can give the feel of a depot and railway platform, city officials say.

The project’s budget will next be finalized by staff and commissioners. Construction is expected to begin in January following the approval of submitted building permits.

Commissioners in May approved a design-build project bid with Dade-City based Borregard Construction Inc.

Mayor Camille Hernandez described the visitor’s center as “a major part” of a proposed downtown community park that’ll someday be “a destination in our town.” The center will be situated at the northeast corner of the 2.23-acre park property that could eventually feature a water splash pad, playground, event lawn and walking path, among other amenities.  “We certainly want it to become something that we’re all very proud of,” Hernandez said.

Published September 02, 2020

Pasco municipal elections set for June 30

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Municipal elections for the cities of Dade City and San Antonio are scheduled for June 30.

The local elections — which will decide various city commission seats — originally were  scheduled for April, but were delayed due to COVID-19.

The Dade City voting precinct is at First Baptist Church Dade City, 37511 Church Ave., in Dade City.

San Antonio’s precinct is at St. Anthony of Padua Catholic Church, 12110 Main St., in San Antonio.

Municipal elections in Dade City and San Antonio are scheduled for June 30. Polls are open from 7 a.m. to 7 p.m. (File)

Polls for both races will be open from 7 a.m. to 7 p.m.

Poll workers at each precinct will be following the Centers for Disease Control and Prevention (CDC) guidelines of social distancing, mask-wearing and sanitation, Pasco County Supervisor of Elections Brian Corley told The Laker/Lutz News.

“Anyone that does show up for election day voting, there will be those safety precautions in place. We’re not expecting a huge turnout, but for voters that do show up, they can expect to get out of there rather quickly, and we’ll take care of them,” Corley said.

For those cautious about heading to the polls amid the COVID-19 pandemic, the elections supervisor suggests voting by mail instead. Request a vote-by-mail ballot by calling (800) 851-8754, or in writing to P.O. Box 300, Dade City, FL 33526. Vote-by-mail ballots are due back in the elections’ office by 7 p.m., election day.

Whether it’s a polling place or via mail, Corley emphasized the importance for city residents to cast a ballot in the local elections.

“These municipal offices are the closest to the people and traditionally have the lowest turnout, and it should be the opposite,” Corley said. “It’s the old adage, ‘If you don’t vote, you can’t complain,’ so I would encourage all voters to come out and get their voice heard.”

Here is a closer look at the elections:

Dade City
Six candidates are running for three open seats on the Dade City Commission — for Groups 3, 4 and 5.

In Group 3, two-term incumbent Jim Shive is facing challenger Matthew Wilson. Shive is a retired government employee. Wilson is a data entry clerk for the United Parcel Service.

Groups 4 and 5 seats will see fresh faces, as Nicole Deese Newlon and Eunice Penix are not seeking re-election. Newlon served one four-year term after she won in 2016, while Penix has held her seat since 1993.

Vying for Newlon’s Group 4 seat are Ann Cosentino and Knute Nathe.

Cosentino owns a communications/branding consulting firm. Nathe is an attorney with McCLain Alfonso P.A.

Christopher King and Normita Woodard are facing off for Penix’s Group 5 seat. King is the founder of The Gentleman’s Course Inc., a local youth mentorship charity. Woodard is a secretary at Lacoochee Elementary School.

San Antonio
Five candidates are vying to fill three open seats on the San Antonio City Commission.

Incumbents Elayne Bassinger and Sarah Schrader are running and Joseph Couture, John Vogel and Dacia Wadsworth Mitchell fill out the field.

Unlike the head-to-head matchups of other municipalities, the top three overall vote-getters earn commission seats. San Antonio commissioners serve two-year terms.

For more voting information, call the Pasco County Supervisor of Elections office at (800) 851-8754 or (352) 521-4302, or visit PascoVotes.gov.

Published June 24, 2020

Dade City moves ahead on priority projects

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Dade City is moving ahead on some city priority projects.

The city’s commissioners have authorized staff to enter into a design-build contract with Borregard Construction Inc., for a design-build of a visitor’s information welcome center, to be located on the south side of Church Avenue near the Hardy Trail multi-use trailhead.

Preliminary plans call for a building of 1,100 square feet to 1,500 square feet, with two family bathrooms that meet Americans with Disabilities Act standards.

The center will feature an open floor plan — allowing for vendor operations, area attractions, museums and art exhibits to host mobile displays.

Officials said the visitor’s center will not exceed $250,000, which is funded through a grant from the Pasco County Tourist Development Council.

The facility will be part of a larger exterior space concept that will feature a bike-share hub with stations for parking, minor repairs, and public resting areas for cyclists and exercising pedestrians.

The public will be invited to provide input on the design of the building, in the coming months. The general idea is for the visitor’s center to help promote some of the city’s attraction to locals and out-of-town visitors, said Melanie Romagnoli, the city’s community and economic development director.

For example, Pioneer Florida Museum would be able to display items to help promote that attraction.

“We want to make sure that the building will fit into the context of the neighborhood, with a contemporary interior that will allow for modern amenities, such as digital display ads and a place for our nonprofit partners and our community partners to have mobile exhibits,” Romagnoli said.

The project passed by a 4-1 vote, with Commissioner Nicole Deese Newlon dissenting.

Also, commissioners approved a motion allowing City Manager Leslie Porter to negotiate a contract with Wesley Chapel-based Magic Bubbles, to pressure wash sidewalks in the downtown area.

The company’s quote came in at $3,050 to pressure wash sidewalks from Church Avenue to Martin Luther King Jr. Boulevard, and Meridian Avenue from Eighth Street to Third Street. However, the commission also agreed to have the company clean other surrounding areas heavily trafficked downtown, including the sidewalks by Nancy’s Natural Foods, Lori Anne’s, Green Door on 8th, Magnolia Title Agency, and The Greater Dade City Chamber of Commerce, among other businesses.

The request for additional cleaning services came from Commissioner Jim Shive. Given the added work will be at relatively minimal cost, commissioners directed the city manager to proceed without having to return for funding approval. The motion passed 4-1, with Newlon dissenting.

Published June 17, 2020

Dade City considering sidewalk cleanup program

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The Dade City Commission is considering a sidewalk pressure washing program to address the downtown’s main corridors — as part of a concentrated effort to provide a cleaner community appearance to attract visitors to the town.

The city already has strived to beautify the downtown of late, with recent improvements to the public parking areas on Eighth Street, including tree trimming, mulching of planted areas, and debris removal.

Now, city leaders are looking to pressure wash sidewalk areas on both sides of Seventh Street, between Church Avenue and Martin Luther King Jr. Boulevard, and Meridian Avenue, between Eighth Street and Third Street. Work would encompass concrete curbs, driveways, and both public and private sidewalk areas.

Commissioners on May 26 provided general consensus to review three third-party quotes for pressure washing services at a future meeting. Received bids ranging from $2,800 to $6,000 to $7,290 for a one-time deep cleaning. Commissioners also are requesting additional information from the companies, such as signing off on hold harmless insurance requirements.

If approved, a sidewalk cleaning project would be funded out of the city’s Community Redevelopment Agency (CRA ).

Dade City Manager Leslie Porter explained the program would be similar to that of New Port Richey, which has a regular sidewalk cleaning maintenance program as part of a downtown revitalization initiative.

Commissioners agreed some type of downtown sidewalk cleaning is long overdue, and perhaps should be done as regularly as annually or biannually.

Commissioner Jim Shive couldn’t recall the last time the sidewalks had been pressure washed, or if ever.

Some type of cleaning program would be “a small investment that will definitely make the downtown shine,” he said.

“It would definitely make the walking and pedestrian areas downtown pop and make it look a lot cleaner,” Shive said, adding it makes sense to contract for such services. The city’s public works crew doesn’t have the equipment needed to perform efficiently, he explained.

Shive also observed that it’s an opportune time to undertake such a project because of lower foot traffic downtown due to the COVID-19 pandemic.

“It’s time to do some things that we normally couldn’t get done in the downtown area,” Shive said.

Mayor Camille Hernandez said a sidewalk cleaning would “just give our city a refresh” and “make people feel good about their city and have some pride.

“I think this is a small investment that can make a huge difference as we continue to clean up our town,” the mayor said. She favors pressure washing sidewalks at least once a year, if done at “a reasonable cost.”

The city’s practice in the past has been to expect property owners to clean and maintain private property, including sidewalks, curbs and drives, unless part of a code enforcement action. If a property owner has not maintained their property according to city code, and the city remedies any violations, a lien is placed on the property to recoup the costs associated with the cleaning of the property.

Other updates from Dade City Manager Leslie Porter:

  • Staff is in the process of ranking bid responses for the construction of a new concession stand and public restroom building at Moore-Mickens Field, 14318 Canal St. The city has budgeted $150,000 for the project. The old structure was demolished on May 22 by city public works.
  • Staff is applying for a technical planning grant from the Florida Department of Economic Opportunity (DEO), to help fund an update to the city’s comprehensive plan.
  • Staff is developing a budget workshop calendar for fiscal year 2020-21, with an expectation that several workshops will be required once new city commissioners come aboard following the June 30 municipal election. “We’ll really need to hit the ground running when we have our new commission installed, so I anticipate there’ll be quite a few budget workshops as we work through the process this year,” Porter said.
  • Bidding is expected to open July 9 for the multimillion dollar Tank Hill wastewater improvement project. The scheduled on-site pre-bidding meeting had previously been delayed, amid the coronavirus pandemic.

Published June 03, 2020

Dade City awards contract for Hardy Trail

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Dade City has pushed another step forward to make the Roy Hardy Trail more tourist-friendly.

City commissioners have agreed to enter negotiations with Borregard Construction Inc., for the design-build of a visitor’s information welcome center, to be located on the south side of Church Avenue near the Hardy Trail multi-use trailhead.

Preliminary plans call for a building of 1,100 square feet to 1,500 square feet, with two family bathrooms that meet Americans with Disabilities Act standards.

A group of cyclists is ready for the Trail Jam fitness event held previously at Dade City’s Roy Hardy Trail. A visitor’s information welcome center and bike hub is set to be installed near the Hardy Trail trailhead. (File)

The center will feature an open floor plan — allowing for vendor operations, area attractions, museums and art exhibits to host mobile displays.

The building is part of a larger exterior space concept that will feature a bike-share hub with stations for parking, minor repairs and public resting areas for cyclists and exercising pedestrians.

Commissioners voted 4-1, with Commissioner Nicole Deese Newlon voting against the bid award, during a May 12 virtual conference call meeting.

The city received three bids for the project.

Borregard, a Dade City-based construction firm, garnered the highest average qualification score by city staffers for its proposal, scope of services and cost projections.

If the city is unable to come to terms with Borregard, it will turn to the second-ranked bid, WJCreate LLC.

Construction shall begin no later than July 15 and completed before June 2021, per the city’s

request for proposals (RFP).

The exact budget for the visitor’s center will be determined by the design of the structure and any necessary site improvements, officials say.

The city has received a $250,000 appropriation for the project from the Pasco County Tourist Development Council.

The visitor’s center will require additional public input and commission approval along the way, officials say.

The new amenity adds to Hardy Trail, which is currently being extended northbound to Lock Street. Commissioners have also expressed a desire to phase in more water stations, pet stations and even outdoor fitness stations.

In addition to the visitor’s center and bike hub, an adjacent downtown park is being planned, with features that could include a splash park, amphitheater, playground and more.

Leaders anticipate budget hit
Dade City Manager Leslie Porter told commissioners April statewide tax collection information will be made available May 25, giving city leaders a “first inkling on some of the impact” from the novel coronavirus (COVID-19) disease pandemic.

While total figures are not yet known, decreases in sales tax, shared revenues and Penny for Pasco monies to the city are to be expected, she said.

Meanwhile, Dade City Mayor Camille Hernandez said there’s general worry among Florida cities of all sizes about the negative fiscal impact related to COVID-19. She based that assessment on  a recent conference call she had with the Florida League of Cities.

“The budget may be painful, and it’s very concerning,” Hernandez said. “It doesn’t matter if you’re a small city or a very large city, we are all going to feel this in some shape or way or form.”

Adding to the hardship of what will likely be a tight budget cycle for the city is the fact there’ll be at least two new faces on the five-member commission following the June 30 municipal election.

Commissioners Newlon and Eunice Penix aren’t seeking re-election for their seats.

Commissioner Jim Shive is running against candidate Matthew Wilson for the Group 3 seat.

“It’s going to be kind of a real quick learning curve,” the mayor said.

Resident shares frustration with city upkeep
Speaking during the public comment portion of the virtual meeting, Dade City resident Bernice Thomas expressed her displeasure with city public works crews for not following proper 6-foot social distancing protocols and not wearing masks on the job.

The resident described one alleged incident on 14th Street near the Dade Oaks area, where city workers were “just sitting under the tree, talking without masks, and sitting right next to each other,” she said.

Thomas also criticized public workers for just “riding in air-conditioned trucks doing absolutely nothing.”

“It is absolutely disgraceful to me that our city has employees getting paid, but are not doing anything, “said Thomas. “COVID-19 has been an excuse to take time off, get paid, and still do nothing. We are taxpaying citizens who deserve better than we are getting.”

Thomas went on to mention the Dade City Merchant’s Association two months ago requested painted crosswalks, new signage and sidewalks cleaned, watered flowers and so on. “I haven’t seen anything being started yet,” she said.

She then blamed city department heads for not keeping tabs on city employees nor ensuring proper upkeep of the downtown district.

Said Thomas, “If the supervisors cannot manage their employees, maybe we need to seek out another employee who can be promoted to fulfill these duties. If the city manager cannot care for this city as if she lives here, maybe we need to find a new one.”

Responding to Thomas’ claims, Porter pointed out the city just received quotes on painting crosswalks, while city workers have now begun “an intense downtown cleanup,” including mulching, weeding, pressure washing sidewalks and more.

As for city employees possibly not observing proper health and safety measures, the city manager said: “Certainly, if we have new employees who are not observing the social distancing and following the protocols we will be addressing that, because that has to be one of our priorities, the safety of our citizens, as well as our employees.”

Published May 20, 2020

Dade City projects progressing, others delayed

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As coronavirus disease-2019  (COVID-19) affects how municipalities and government entities operate, the City of Dade City is striving to keep day-to-day duties relatively intact, while following various safety procedures and precautions.

Not unlike its municipal neighbor Zephyrhills, which is 9 miles down the road, Dade City has gone about minimizing the number of personnel at City Hall or out in the field — incorporating rotating shift schedules and allowing others to work remotely. The city, for example, is limiting the number of staffers inside City Hall to no more than six to 10 at a particular time, Dade City Manager Leslie Porter told The Laker/Lutz News.

Dade City Manager Leslie Porter (File)

Porter acknowledged the pandemic has presented some logistical challenges, but added “the majority of us have been able to be fully functional, whether we’re remote or in the office.”

She continued: “We’ve been doing our best to keep business moving forward.”

So, while municipal offices on Meridian Avenue are emptier than usual, several projects and initiatives are progressing, albeit with slight delays, Porter said.

For instance, the city recently was able to put two construction projects out to bid:

  • A new concession stand and public restroom building at Moore-Mickens Field, 14318 Canal St. The city has budgeted $150,000 for the project.
  • A visitor’s information center building at the Hardy Trail trailhead, near property that later will be developed into a multi-use splash park/bike hub. The Pasco County Tourist Development Council allocated $250,000 for the information center.

Moreover, the $2.3 million downtown stormwater improvement project is nearly completed and is on track to meet its summer deadline, Porter said.

The scope of the project generally takes underground piping through multiple downtown streets into an existing conveyance system into a reconfigured Irwin Pond, just past U.S. 98 and the CSX railway.

All downtown roadway construction work is done, while “final pieces” of the pond component are underway, Porter said.

There were “a few delays” because of COVID-19, she said.

Other city plans are facing longer postponements, however.

The multimillion dollar Tank Hill wastewater facility improvement project has been put on hold, until on-site pre-bidding meetings can be scheduled, something necessary because it’s a larger-scale project, Porter said.

Also, the splash park/bike hub project is facing indefinite delays. A public draft conceptual presentation was originally scheduled in mid-March, but canceled due to concerns surrounding the coronavirus outbreak, and has not yet been rescheduled.

A visioning meeting would have allowed residents to provide input and ideas on wanted amenities for the new downtown park, located on a 2.23-acre parcel that borders the Hardy Trail on Church Avenue.

Other updates from the city manager:

  • City Hall remains closed to the public, so utility billing payments are being accepted online, over the phone, or through drop box. The city is absorbing the cost of credit card transaction fees for utility bills.
  • Playgrounds and public restrooms are closed, but city parks and trails remain open with the exception of Naomi Jones Park at 38122 Martin Luther King Blvd., due to challenges associated with users not obeying social distancing protocols.
  • Dade City Commissioners Eunice Penix and Nicole Deese Newlon, who are not seeking re-election, have agreed to remain in their legislative roles up until the rescheduling of the Pasco municipal elections. The elections have been delayed per an executive order from Gov. Ron DeSantis
  • The Dade City Police Department is temporarily pulling back on some of the in-person, community policing efforts, to minimize face-to-face contact in the wake of COVID-19.
  • The city is releasing a quarterly newsletter on its website and becoming more active on social media, to better engage citizens on various happenings and initiatives.

City to begin virtual meetings
Dade City will start holding virtual city commission meetings by teleconference, the first coming on April 28 at 5:30 p.m. The virtual format will continue “as long as necessary to keep business going and keep everybody safe,” Porter said.

Porter added the city also is prepared to hold other noteworthy meetings virtually — such as planning commission board — should stay-at-home orders extend indefinitely. “We don’t want to hold up progress,” she said.

The city had to cancel multiple in-person commission and planning board meetings in March and April due to COVID-19, and needed additional time to explore how to best go about a virtual meeting setup.

Persons wishing to participate in virtual meetings:

  • Call +1 (517) 317-3122
  • Enter access code 342-617-085(Mute your phone unless you wish to speak during public comments)

Comments about items on the agenda will be solicited and heard during the meeting by telephone or communications media technology.

General public comment (limited to 3 minutes) unrelated to an item on the agenda should be e-mailed no later than 60 minutes before the start of the meeting to . If received in a timely manner, the mayor or city staff will read the public comment at the meeting.

For more information on the setup, call (352) 523-5052, or visit DadeCityFl.com.

Published April 29, 2020

Dade City flood relief in final stages

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Construction is nearing completion on a project in downtown Dade City — which aims to address flooding that plagued the area for years.

The project involves installing new underground stormwater piping.

The concrete pipeline has been lengthened longer than its initial 2,400-linear-foot projections, said Abu Nazmurreza, Dade City’s public works director. New curb drains also have been incorporated.

Behind Dade City’s City Hall, a portion of Pasco Avenue is being unearthed to facilitate new piping. This is one of several routes to see pipe placement that will help diminish flooding in the downtown region. (File)

These improvements will ease the flow of rainwater as it goes down the piping system, passing U.S. 98 and the CSX railway, to the east. The water is then stored in Irvin Pond.

The new system runs from Seventh Street’s intersections with Church Avenue and Pasco Avenue. Then it heads east on Pasco Avenue to Third Street, before heading north up to Meridian Avenue.

Although the majority of construction has been completed, work on Pasco Avenue still needs to be done, Nazmurreza said.

“We are installing a new 6-inch water main through Pasco [Avenue] between Eighth Street and Fifth Street,” he added.

Currently, there are sections of Pasco Avenue that are still unearthed and await repaving.

The Florida Department of Environmental Protection has to certify the completion of the project by analyzing water pressure, and checking for any bacterial content.

At that point, the existing pipeline will connect with the new one, and Pasco Avenue will be resurfaced.

Modifications also have been made to Irvin Pond to better accommodate the additional stormwater.

The body of water has been expanded by 50% from its original width, according to Nazmurreza.

“The pond on Canal Street was not sufficient enough for taking all the water from the downtown area,” he explained.

The wider area also will extend the time period for the wastewater to be treated.

And Canal Street, east of the pond, has had its culvert pipe reconfigured, as well.

The metal pipe has been replaced with concrete piping, due to rusting.

The street will have to undergo repaving now that the new culvert pipe has been installed.

The road has been temporarily laid with gravel for motorists.

The $1.8 million project is scheduled to wrap up in the coming weeks, Nazmurreza said.

Currently, a detour has to be made on Pasco Avenue. Shop owners, however, are not currently affected by construction.

Published March 18, 2020

Dade City seeks feedback on new park

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The City of Dade City is seeking community and resident input for its newest park — what’s being hyped as a downtown splash park/bike hub.

Public meetings to gather input on the project’s finer details are scheduled for March 5 at 5:30 p.m., and March 12 at 1:30 p.m., while a draft conceptual presentation is scheduled for March 16 at 6 p.m. Each of those meetings will be at the Dade City Commission Chambers, 38020 Meridian Ave., in Dade City.

Dade City has set several public meetings to seek input on a future multi-million dollar downtown splash park/bike hub. Shown here is an initial rendering of the project, which will be situated near the Hardy Trailhead on Church Avenue. (File)

The City Commission in October approved an $800,000 land purchase for a 2.23-acre parcel near the Hardy Trailhead on Church Avenue to be the site of the future park. (The contract sale price totals $1.3 million, but the property owners have agreed to donate the difference toward the park project.)

A preliminary concept plan for the park has called for a multi-use water splash pad, bike-share shelter, amphitheater, Americans with Disabilities Act (ADA)-accessible playground, open space, a concession area and other amenities. Funding for the project is expected to come from city reserve funds, Penny for Pasco revenues and Community Development Block Grants (CDBG). Meanwhile, the Pasco County Tourist Development Council has allocated $250,000 for the recreational project.

After residents and city officials weigh in on the project, the next steps include finalizing a master plan, and then moving onto a final design and engineered site plan.

The park likely will be completed in phases over the next several years, officials have said, starting with the bike hub, which could break ground sometime this year, in partnership with the county’s tourism office.

City leaders have discussed building a splash park/bike hub the past few years, with the idea it could help revitalize the downtown business district, while offering another healthy recreational outlet for local youth, residents and visitors.

For more information, call the Dade City Planning Department at (352) 521-1493.

Published March 4, 2020

Dade City announces road closures for stormwater project

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The City of Dade City has announced updated road closures that will take effect after the Kumquat Festival, for when construction resumes on the city’s downtown stormwater capital improvement project.

Following the Jan. 25 festival, Seventh Street will be closed between Church Avenue and Pasco Avenue, for approximately one month to complete construction of the stormwater improvements, and provide a staging area for equipment and materials. Pasco Avenue will remain open to two-way traffic between Seventh Street and Fifth Street until the water main construction, anticipated in March.

While Seventh Street will be closed, the city has secured permission from several private property owners to be able to utilize their existing parking areas for public use.

Customers can utilize the city’s public parking areas on Eighth Street and Pasco Avenue, as well as Bank of America and the former site for San Antonio Credit Union on Church Avenue. Additionally, on-street parking will be available in surrounding blocks.

City officials are encouraging visitors traversing the downtown area to watch for construction crew members, and yield to all the construction signs and workers. Traffic patterns and detours will change in the upcoming weeks as construction continues, city officials say.

The city will be posting regular updates in the upcoming weeks on their website at DadeCityFl.com.

For more information, call (352) 523-5050.

Published January 08, 2020