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Dan Mitchell

Giving entrepreneurs tools they need to succeed

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When guests arrived at SMARTstart @ The Grove last month, they found a space that’s well-equipped to help entrepreneurs launch a new business, and to help existing businesses grow.

The business incubator is at 6013 Wesley Grove Blvd., Suite 202, in the Grove at Wesley Chapel — a shopping, restaurant and entertainment complex that’s in the midst of a massive refresh.

Bill Cronin, president and CEO of Pasco Economic Development Inc., said all sorts of people will be making use of the new incubator — and who knows, one day a startup that began there could locate its corporate headquarters in Pasco. (B.C. Manion)

Bill Cronin, president and CEO of Pasco Economic Development Council Inc., spoke enthusiastically about the center’s potential.

“These doors that you walked through today, there’s going to be so many different companies — people, families, all different types of things are going to be coming through those doors in the future,” Cronin said.

The economic development expert noted that Pasco County has a pro-business environment, and welcomes not only companies that are transplanting from overseas, but also startup companies that are getting off the ground.

“You look at those big cities all over the United States and they’ve got headquarters — a lot of those headquarters didn’t move there. A lot of them started there,” he said.

The Pasco EDC and Pasco County have programs aimed at helping businesses that are in every stage of development, Cronin added.

Dan Mitchell, the EDC’s program director for SMARTstart, shared some statistics from last year’s activities with Pasco’s incubators.

“This is our third entrepreneur center,” Mitchell said. “Last year, even though we had to deal with the pandemic, through SMARTstart, we were able to help over 645 business owners with counseling sessions to help them with financial assistance, technical assistance and guidance that they needed.

Dan Mitchell, SMARTstart program director, welcomed guests to a ribbon-cutting and tour of SMARTstart@The Grove in Wesley Chapel last week. The goal is to help entrepreneurs to launch, or grow, their businesses.

“We served over 24 businesses in our incubators, actually helping them with workspace and guidance they need to launch their businesses.

“We have over 156 events, many of them were virtual. But we had 1,960 event participants at our SMARTstart events.

“This center is going to allow us to magnify that impact, because right now our two centers are on the far reaches of the county. We’ve got a New Port Richey Center and we’ve got our Dade City Center.

“The New Port Richey Center has a professional services feel to it. The Dade City Center supports our food businesses and food entrepreneurs.

“This center will allow us to have that impact be countywide, and have that impact the entire region as a whole,” Mitchell added.

Tracy Ingram, an entrepreneur who has been involved with Pasco’s incubators for about 10 years, offered his perspective on the opportunities they create.

“I work all of the way down to Sarasota/Manatee, all of the way up to Citrus, all of the way over to Orlando. I haven’t been able to see that level of commitment to the actual starting of companies,” he said.

Pasco has made a decision to help entrepreneurs launch companies, and provides support to help them nurture their companies so they can grow strong, Ingram said.

“Maybe you want to start a lawn service business or a bakery or something like that, maybe you’re starting an app for a dotcom company,” he said.

Pasco’s approach has been: “Can I help you where you’re at — versus trying to fit you into a mold and say, ‘No, you have to be this way.’”

Staff and board members of the Pasco Economic Development Council Inc., joined officials and staff from Pasco County, and entrepreneurs to celebrate the opening of SMARTstart@The Grove, a new business incubator.

Pasco EDC has helped entrepreneurs connect with business mentors to help develop companies, and CEOs to connect with their peers, to learn from each other’s experiences, Ingram said.

Mentors can help entrepreneurs find out if they have a business model that can succeed.

“Maybe you have a great widget, but does anyone really want it?” he said.

Or, perhaps you have a great idea, but don’t have a clue about how to secure financing and get it to market.

Mentors can provide guidance: “How do we take your energy and your enthusiasm and help put some meat on the bones, or put some structure underneath it, to really help you be successful.”

Ingram said he has benefitted from business mentors, and is now giving back.

“Some of the best advice I ever got is that no one really cares about your company, they care about what your product is going to do for them.

“How can I help you? If my product or company can help you, then how do I do that? That becomes this magic, when you start really looking from the customer perspective.

“You start looking at, how do I build something that people want, how do I reach that customer?” he said.

“Pasco County was the county that stood behind us. So, when we started looking at where we wanted to land, Pasco County was where we decided to land because the county was behind us. You don’t get that in every other county. You don’t get the county really stepping in to make sure entrepreneurs are successful,” Ingram said.

“There is so much value here for people who are out on their own. As an entrepreneur, you feel like you have to do it alone. But you realize, the truth is, you can’t.

“The truth is you can’t be an expert in everything.

“But if you can lean on a SMARTstart, or you can lean on an agency like this, that has a mentor network, that can help you in the areas where you’re not an expert, and allow you to be the expert where you’re an expert,” he said.

Pasco County Commission Chairman Ron Oakley assured those gathered: “The Pasco County Board of County Commissioners is very much committed to the entrepreneurship of our new businesses, and the fact that they can start their own business here in Pasco.”

Published March 03, 2021

Food advisory council members named

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The Pasco County Commission has appointed four new members to the Food Policy Advisory Council.

The action came during the board’s Nov. 17 meeting.

New members are Caitlyn Peacock and Dan Mitchell, both at-large; Sanithpriya Pedamella, a certified nutritionist; and Andrea Figart, a Farmers’ Market representative.

The advisory board, created in 2015, promotes nutrition and affordable food options for county residents. Members make recommendations regarding food policies, including ordinances governing food truck operations and community gardens.

The board consists of 11 members and one non-voting member who is employed by the University of Florida’s Institute of Food/Agriculture/Science Program and who works at the Pasco Cooperative Extension Program.

No one applied for a fifth open position reserved for a Pasco County attorney with experience in food systems. Council officials reached out to Welbilt Inc., but no response has been received to date.

Published December 23, 2020

Their stories — and foods — are varied

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A small group of entrepreneurs gathered recently to sell their goods at a drive-thru vendor fair at the University of Florida/Pasco County Extension’s One Stop Shop, at 15029 14th St., in Dade City.

Those wishing to make a purchase could swing by on Oct. 29 from 11 a.m. to 2 p.m., to order items and purchase them, from the comfort of their cars.

Hillbilly Farms prepares gluten-free foods. The company’s founders sold the storefront, but are still selling items prepared at an incubator commercial kitchen in Dade City. (Courtesy of Pasco Economic Development Council)

The idea was to support the small businesses, while providing a safe place to shop, in the midst of the COVID-19 pandemic.

Participating vendors included Hillbilly Farms Bakery Shops, Charm City Eats, Lanky Lassie’s Shortbread, Superfood Bakeshop, and Chef Sweets of Luminous Concession.

The stories, shared by some small business owners taking part in the event, are as varied as the foods they sold.

Rhoda Mazerolle, of Hillbilly Farms Bakery, previously sold her gluten-free foods from a storefront that she operated with her husband. They have sold that store and have scaled down, but she continues to prepared wholesale foods at the SMARTstart commercial kitchen, at the One Stop Shop.

The commercial kitchen initiative is the result of a partnership between the Pasco Extension Office, which is part of the University of Florida Institute for Food and Agricultural Sciences, Pasco County and Pasco County Economic Development Council Inc., with assistance from Welbilt, an industrial kitchen company.

Amy Henninger, of Charm City Eats, is a newcomer to the Pasco County area — moving here less than two months ago.

She said the commercial kitchen allows her food truck — which specializes in authentic Maryland cuisine — to operate.

Charm City Eats offers authentic Baltimore cuisine. The company was one of the vendors taking part in a recent drive-thru vendor fair at the One Stop Shop in Dade City.

Charm City Eats offers such foods as broiled crab cakes, slow-smoked pit beef, Baltimore fried chicken, hot chicken and hand-cut fries.

Getting into the food business is a big departure for her, she said, noting she used to run a copier company in Baltimore.

But, the pandemic has been a turning point, she said.

“I’m going to be turning 40 soon, and I was just sick of the corporate world, and quotas and nonsense, and stress and all of that. I just wanted to do something different and work for myself,” Henninger said.

Plus, her fiancé loves to cook.

Like Henninger, Mary Katherine Mason Souter — who owns Lanky Lassie’s Shortbread — was greatly influenced by the COVID-19 pandemic.

In fact, the entrepreneur said she’s had her shortbread business for years, but it was always a “very, very side hustle, hobby.”

It turned into a full-time career, she said, “100% because of COVID.”

The owner of Lanky Lassie’s estimates she’s baked about 5,000 pounds of shortbread since being laid off from her previous full-time job of doing interior designs and selecting furniture for hotels.

Before turning all of her attention to running a baking company, she did interior designs and selected furniture for hotels.

That came to a halt earlier this year, when she was furloughed in April, then laid off in July.

“Since April, I have made about 5,000 pounds of shortbread,” said the baker, who uses her maiden name, Mason, on her business documents.

Her company’s slogan — “Long legs, short bread” — is a reference to her height, of 6 feet.

She’s grateful for the SMARTstart kitchen.

“Without that kitchen, I would not be able to have my business because in order to be able to ship legally and sell legally online, you have to have your manufacturing license.

“The only way you can have your manufacturing license is to have your commercial kitchen, and it has to be inspected by the Department of Agriculture,” she said.

It turns out that the kitchen is just 2 miles away from where she lives in Dade City.

Dan Mitchell, Pasco EDC’s SMARTstart program coordinator, said “the drive-thru vendor fair was a way for our community to experience the new food businesses that have been developing at the incubator.”

It also gave entrepreneurs a chance to get some feedback and hone their skills, Mitchell added.

Whitney C. Elmore, director of Pasco County Extension, said she’s proud of the vendors who produce their foods at the incubator kitchen.

“They’ve persevered during the pandemic – some had lost their job as a result and we were there, along with Pasco EDC, to provide the resources they needed to start their business,” she said.

“Our vendors provide phenomenal products,” Elmore added, “We were excited to showcase them in a drive-through vendor fair at our One Stop Shop in Dade City.”

Published November 18, 2020

SMARTstart helps Pasco entrepreneurs get off the ground

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Ever wanted to create your own business or startup?

If you do, the Pasco Economic Development Council’s (Pasco EDC) SMARTstart program may be able to lend a hand, or two.

Essentially, the program is designed to assist entrepreneurs — through a combination of guidance, collaboration, funding, education and workspace opportunities.

Dan Mitchell manages the Pasco Economic Development Council’s SMARTstart program. (Courtesy of Pasco Economic Development Council)

SMARTstart program manager Dan Mitchell detailed many of those offerings, at last month’s Greater Pasco Chamber of Commerce breakfast meeting Seven Springs Golf Club in New Port Richey.

Mitchell told those gathered: “If you’re an entrepreneur somewhere in the startup phase, or first couple years, we probably have a program that can help benefit you at some point during that journey. You just have to ask.”

Pasco EDC is a private, nonprofit organization that promotes countywide economic development, and is partnered and funded by corporate and public investors focused on the economic vitality of Pasco County.

Through SMARTstart, it operates two business incubators. One is in Dade City and the other in New Port Richey.

Each offers its own set of unique features, along with affordable desk spaces and professional meeting spaces with Wi-Fi connections.

One of the newer features at the Dade City site, for instance, is an incubator commercial kitchen. It aims to help those looking to launch a food business beyond farmer’s markets and vendor fairs.

Operating at 15029 14th St., the facility features a six-burner range, a single-door refrigerator, a single-door freezer, an under-the-counter ice machine, shelving, and stainless steel work tables. Mitchell said it helps food entrepreneurs facilitate wholesale distribution “to grow to that next level.”

Pasco EDC’s location in West Pasco offers its own digital media studio for podcasting, recording commercials and so on. It comes furnished with a high-quality sound board, four boom mics, green screens and white screens, which can all be used.

In Mitchell’s words, it’s “super neat.”

SMARTstart also offers educational classes, workshops and coaching to aspiring entrepreneurs. The learning sessions cover such topics as cybersecurity, crowdfunding, YouTube and social media marketing. There also are monthly entrepreneur roundtables, often facilitated by retired corporate executives who share their expertise.

Mitchell underscored the value of sessions where fellow entrepreneurs brainstorm, receive mentorship, and discover they’re not alone in their problems or roadblocks of starting a business.

The Pasco Economic Development Council’s SMARTstart program assists entrepreneurs and small business owners through a combination of guidance, collaboration, funding, education and workspace opportunities.

“We know that being an entrepreneur is hard,” he said.

SMARTstart also opens the door for more business-to-business connection for startup entrepreneurs.

The Pasco EDC’s ongoing partnerships with local chambers of commerce, colleges and universities, CareerSource and others, Mitchell said, so it can help business owners make a variety of connections.

In other words, the Pasco EDC’s deep ties throughout the community gives entrepreneurs a chance to network with people they otherwise would never meet.

“We can’t force business to happen, but we can set the table,” Mitchell said.

SMARTstart even has a microloan business financing program, designed for those that can’t secure a loan from a typical bank.

Loans are available for up to $50,000, coming from a revolving fund that must be paid back eventually. To qualify, an entrepreneur or small business owner must demonstrate the experiences and resources to be successful, Mitchell said.

Microloan proceeds may be used for working capital, inventory, supplies, furniture and fixtures, or machinery and equipment.

The program has loaned out a total of $1.5 million to 57 businesses since being established about five years ago, Mitchell said.

The microloan program helps fill a needed niche in business financing, Mitchell said.

“If you’re a startup and the bank says, ‘Sorry, we’re not going to give you money, you’re brand new,’ come to us. We’ll talk to you, we’ll walk you through the process. You still have to have what it takes, but maybe it’s not what the bank is looking for, and just call me and we’ll talk about that,” Mitchell said.

Pasco EDC and SMARTstart also have other initiatives in the works.

They recently sponsored a free mobile application called Startup Space, for Pasco County-based entrepreneurs. It’s similar to a Facebook group, Mitchell said, but just for local entrepreneurs, where they can communicate with one another in real-time, seek advice, post business events and more.

He said of the app, “You can get a little more granular with your questions, and help each other out, ‘Hey, does anyone have a good CPA?’”

The Pasco EDC also is organizing a new event called, “Grow Pasco,” that will bring together about 200 entrepreneurs on May 9 at the Hyatt Place Tampa/Wesley Chapel.

The event’s keynote speaker will be Kevin Harrington, who’s credited with creating the television infomercial and was an original panelist on ABC’s “Shark Tank” hit television series.

The event also will have other guest speakers, panels, workshops and breakout sessions.

For more information, visit PascoEDC.com, or call (813) 926-0827.

Published February 05, 2020

Pasco opens first incubator kitchen

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An incubator kitchen has opened in Dade City, to promote economic development through food businesses.

The new facility is a collaborative effort between University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS)-Pasco County extension, the Pasco Economic Development Council, Inc.’s SMARTstart incubator program and Pasco County.

The kitchen was officially unveiled on Sept. 23, during a ribbon cutting at the Stallings Building, in Dade City.

Mark Richardson, Ron Oakley, Michael Anderson and Mick Hughes congregate inside the new incubator kitchen at Dade City’s Stallings Building. The kitchen is expected to support education and economic development.
(Brian Fernandes)

Pasco County Commission Chairman Ron Oakley, told those gathered, “This kitchen is going to do great things for Pasco County. It’s going to start those businesses off, and then they’re going to create jobs.”

The incubator will be operated in a renovated kitchen, where participants will  learn culinary skills and entrepreneurs will have a launchpad for new businesses.

Dr. Whitney Elmore said she had that vision in mind, when she first saw the building five years ago.

“Turning this corner out here on 14th Street, I saw this county-owned (Stallings)building sitting unused in a community that was, frankly, in need of resource development and economic opportunity.

“I saw this building’s potential to become an educational outreach center where members of the community, and all of Pasco County, could come for educational services and furthermore, empowerment,” Elmore said.

The Stallings Building, also now known as the One Stop Shop, was established in 1991.

It had been vacant when Elmore, the director for the Pasco Extension Office, came across it.

She has helped to establish the building as a hub for educational classes and food demonstrations.

The kitchen was not in a suitable condition for showing demonstrations, Elmore said.

The University of Florida’s Institute of Food and Agricultural Sciences-Pasco County Extension, recently unveiled its new incubator kitchen at the Stallings Building in Dade City.

The renovation has been three years in the making, she added.

The $30,000-project included refurbishing the oven hood, installing a built-in grease trap and new ceiling tiles. There also is a pantry closet to store dry foods and other products.

Welbilt, a kitchen equipment company, donated a stove, oven, a three-compartment sink, stainless steel counters, an ice maker, a fridge and a freezer.

“Not only did they donate that kitchen equipment that you see in there,” the director said, “they helped us figure out what needs to go where, to optimize safety and to optimize utility of the different parts.”

And Welbilt is planning to do more, Elmore said.

Oakley said the project is a “public-private partnership, working together for the betterment of the community.”

After the ceremonial ribbon cutting, guests had the opportunity to tour the newly-built kitchen.

What sets the incubator kitchen apart from other commercial kitchens, said Elmore, is that it’s open to the public to stock and preserve food.

The kitchen can be a learning space and can serve as a stock room, for a culinary instructor about to teach a class.

The storage space can be used by food trucks, too.

Those using the kitchen for storage will pay a fee.

Dan Mitchell, manager of Pasco Economic Development Council’s SMARTstart incubator program, has been involved in the project, too.

SMARTstart offers memberships so people can take advantage of the kitchen.

“When we start a new entrepreneur [as] a member, we build an action plan for them,” Mitchell explained. “If they think it’s going to take them a year to launch, we meet with them once a month, we coach them, we hold them accountable and we help them get to that launch date.”

Elmore said the kitchen will help people develop skills to be culinary entrepreneurs. She also thinks it will be an incentive for migrant workers to stay within the region.

Elmore also believes the kitchen will give people healthier food options, which will lead to fewer chronic illnesses.

The kitchen could help reduce crime, too, she said.

“We know through many different models all across the nation, and all kinds of studies, that if you offer economic opportunity, job growth development [and] educational services, that you can cut down on the crime,” Elmore explained.

And with a community garden based outside the Stallings Building, the kitchen provides a convenient space for preparing one’s own produce.

Long-term plans include starting an educational program for single mothers to become businesswomen within the food industry, as well as adding new incubator kitchens throughout Pasco County.

“That’s our goal,” said Mitchell, “to knock down the barriers to entries to starting a business, and be that launching pad.”

Commercial kitchen incubator to open in East Pasco

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An incubator commercial kitchen is expected to begin operating in September at 15029 14th St., in Dade City.

The initiative is the result of a partnership between the Pasco Extension Office, which is part of the University of Florida Institute for Food and Agricultural Sciences, Pasco County and the Pasco County Economic Development Council Inc., with assistance from Welbilt.

Welbilt, a global manufacturer of commercial restaurant equipment, has provided equipment for the kitchen. It contributed a six-burner range, a single-door refrigerator, a single-door freezer, an under-the-counter ice machine, shelving, and stainless steel work tables.

Welbilt Inc., has delivered the kitchen equipment for a commercial kitchen incubator at the One Stop Shop, in the UF/IFAS Cooperative Extension One Stop Shop Stallings Building at 15029 14th St., in Dade City. From left: Mick Hughes, Welbilt; Elizabeth Urquiola, UF/IFAS; Steve Flook, Welbilt; Dan Mitchell, Pasco EDC; and, Michael Anderson, Welbilt. (Courtesy of Pasco Economic Development Council Inc.)

“They have been working with us, very closely, as an excellent partner, and we do appreciate that donation of equipment from them,” Dr. Whitney C. Elmore, director of the Pasco County Extension Office, told members of the Pasco County Commission at a meeting last month.

“They’ve worked closely with us, with facilities from Pasco County, to retrofit an older commercial kitchen space in that building, which has been actually fantastic,” Elmore added.

The new kitchen “is going to open up a lot of opportunities for us and the community,” Elmore added. It will be operating out of the One Stop Shop, located within the Stallings Building in East Pasco.

Dan Mitchell, program manager for Pasco EDC’s SMARTstart Incubator Program, said the updated commercial kitchen will be used for community classes and by SMARTstart.

“It will be used for our members who might need to use it to launch their food businesses,” Mitchell said. “They’ll be able to do a little bit of production out of there, if they’re one of our incubator members, as well as collaborate with local growers, local chefs, other food entrepreneurs.

“So, it will really be a space that will hopefully foster some food innovation, some excitement around food business in Pasco County. There’s a lot of that bubbling under the surface,” he said.

For instance, the kitchen makes it possible for a family living in the area to lease a garden plot for free, grow some vegetables and make a product they could sell at a farmer’s market.

“Once a business needs to grow beyond a farmer’s market, we have all of our SMARTstart programs, like co-starters, our microloan program, and everything else to support entrepreneurs,” Mitchell said.

The Pasco EDC offers a host of programs aimed at helping businesses grow, at whatever stage they happen to be in, Mitchell noted. And, Pasco County has incentives aimed to attract high-wage jobs to the county.

The idea of creating the incubator kitchen resulted from talks involving a variety of stakeholders, including the Pasco EDC, the Extension Office and others, Mitchell said.

“What we noticed is there’s a lot interest in food businesses. There’s a lot of agriculture in Pasco County. There’s citrus, beef, kumquats, blueberries out East. Then out West we have some breweries and some seafood production. And, one of the things that we don’t have, however, is a good local distribution model, where food can get from these different producers to our local restaurants,” Mitchell said.

But, he added, “there’s not a good easy way for these people to connect.”

“It became apparent that it would be nice if we had some kind of food hub. So, the Pasco EDC decided to go ahead and host what’s called its Food Hub Task Force.”

The group meets monthly, with the aim of creating a model that will encourage food-related partnerships and generate jobs, he said.

The commercial kitchen opens the door to new possibilities, Mitchell said.

“If you produce the food in your own home, you’re not allowed to sell other than direct to consumer. If you produce in a commercial kitchen, you’re suddenly allowed to do a lot more,” he explained.

A ribbon cutting to celebrate the incubator kitchen is planned for Sept. 23 at 2:30 p.m.

Another event has been planned, as well, to help explore the possibilities the new kitchen is creating. That event is set for Nov. 20 and has been dubbed, “Food is the Biggest Business.”

“We’re going to have four or five food entrepreneurs that are already successful. Maybe a successful restaurateur, maybe a food truck guy, maybe a celebrity chef. Those types of people,” Mitchell said.

“It will be open to anyone interested in those types of businesses, from any direction,” he said, and, it will give people a chance to know others who share an interest in the food industry — from a variety of perspectives.

From there, who knows?

“It really comes down to each individual entrepreneur and what their dreams are,” Mitchell said.

But, whatever path they choose to pursue, chances are Pasco EDC will be able to help them along the way, Mitchell said.

Published July 10, 2019