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Serving Pasco since 1981/Serving Lutz since 1964

Farmers Self-Help Inc.

Rallying ’round the blueberry bushes

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Hurricane Irma blew across the landscape, uprooting and toppling about 100,000 blueberry bushes at Frogmore Fresh Farm, outside Dade City.

Pasco High senior ​Matt​ ​Gregory, 17,​ took a break and used a cane stake to stretch out his back.​ ​Gregory​ ​and​ ​senior​ ​Nathalie Sawczuk, 17,​ ​​(obscured​ ​by​ ​plant)​ were​ ​among​ ​students​ ​who​ ​volunteered​ ​at Frogmore Fresh Farm. (Fred Bellet)

In Irma’s aftermath, the farm’s general manager, Leonard Park, knew he had a narrow window to salvage as many of the plants as possible. He also knew he didn’t have enough labor to make that happen.

An unexpected phone call from Whitney Elmore offered some hope.

Elmore is the chief executive director of the University of Florida/IFAS Pasco County Extension, in Dade City.

“She wanted to know if she could send some volunteers to help,” said Park. “I thought she meant a van with maybe 20 people.”

Elmore had bigger ideas, and put social media to work.

“This went viral,” said Elmore. “It’s been all over Facebook and Twitter.”

Pasco County, the University of Florida and the extension service worked as a team to put out the word.

Land​ ​O’​ ​Lakes​ ​resident​ ​Tom​ ​Stewart​ ​staked​ ​fallen​ ​blueberry plants​.​ ​Stewart​ ​said​ ​he​ ​learned​ ​about​ ​the​ ​event​ ​at Frogmore Fresh Farm on​ ​​Facebook.

On a hot, Saturday morning, about 200 volunteers drove their cars and trucks down a narrow dirt lane, off St. Joe Road, to put in a day’s work and save the blueberries.

Volunteers focused on about 23 acres of the approximately 145-acre farm. That is where the youngest blueberry plants had either been uprooted or knocked down.

Farm employees were able to put their attentions on more mature plants elsewhere.

The turnout caught Park by surprise.

“It’s heartwarming. This is a tremendous benefit to us,” he said. “This (the young plants) is the future. We’re going to keep on, keeping on.”

It was all for a good cause, said Elmore.

Frogmore Fresh Farm benefits the county’s economy. The Sigety family, which owns the farm, does charitable work in Pasco, donating to food banks and providing internships to local students, Elmore said.

University​ ​of​ ​Florida​ ​graduate​ ​students​ ​Carlos​ ​Zambrano​, right, ​and​ ​Dario​ ​Racano,​ both​ ​of​ ​Gainesville,​ staked​ ​young​ ​blueberry​ ​plants​ ​at Frogmore​ ​Fresh Farm.

“It’s about being part of the community and making it better for everyone,” she said.

About 50 students and faculty members came from UF. Two sororities also sent volunteers.

“People have driven two hours basically on a call from social media, which is really interesting,” said Kevin Folta, UF professor and chairman of the university’s horticultural sciences department.

“But, this is what we’re supposed to do as a land grant institute. It fits our mission well.”

Frogmore’s blueberries are hybrids developed through UF research. Folta said the plants produce fruit after the harvests in other countries, such as Chile.

It opens markets for Florida blueberries that might not be available, he said.

Linda​ ​Dao,​ ​a​ ​University​ ​of​ ​Florida​ ​senior​ ​biology​ ​major,​ ​worked to​ ​fix damaged​ ​blueberry​ ​plants​ ​that​ ​fell​ ​over​ ​from​ ​the​ ​force​ ​of​ Hurricane Irma’s wind.

They are rooted in wood chip beds and hydrated with an irrigation system, sort of as a “big, crazy hydroponic garden,” Folta said.

“None of this would happen naturally,” he said. “It’s a system that works and brings millions of dollars to the state of Florida. Blueberry acreage is exploding.”

Elmore said Florida produces about 20 million pounds of blueberries annually, with a value of about $82 million to $100 million.

UF wasn’t alone in rounding up students to help.

Another 50 or so volunteers were from Pasco High School’s science club and student body council. There also were students from Saint Leo University, local residents, and church members.

The Salvation Army provided bottled water.

Margarita Roma, local migrant activist and executive director of Farmers Self-Help Inc., came with about 10 volunteers. Most were teenagers, wearing T-shirts in support of DACA, the Deferred Action for Childhood Arrivals program.

Kevin Folta, professor and chairman of the University of Florida’s horticultural sciences department, relied on social media to recruit about 50 UF students to help salvage blueberry plants damaged by Hurricane Irma.

Those children, often referred to as Dreamers, are undocumented immigrants brought to the United States as children before age 16, and who have lived here since June 15, 2007.

“It’s good for our kids to have visibility,” she said. And, good to show that they can help the community they live in, she added.

Jose Pedro Lopez, 14, wanted people to know that Dreamers are like everyone else. “They should be able to live a free life,” he said.

Volunteers headed into the field, one group at a time.

In groups, volunteers carried batches of cane stakes and rolls of tape, and walked into the field.

Jim Moll, the extension service’s Florida-Friendly Landscaping program manager, gave tutorials on blueberry care.

Plants had to be stood upright, firmly replanted, and wrapped with tape to keep foliage from drooping.

“It doesn’t have to be a pretty knot, just effective,” Moll said. “You want it tight, but, not too firm. You don’t want to cut off circulation.”

Moll felt optimistic.

Pasco High School student, ​Roney​ ​Webster, 17,​ ​ties green tape​ ​around​ ​a​ ​​stake​ ​to support a damaged blueberry plant.

The plants “will be traumatized from being whipped in the wind,” he said. “The good news is they are all green. They aren’t limping.”

Samantha Acacio, 21, bent down to tie a knot around a blueberry plant. She felt a connection to the environment, as she worked to put the plants upright.

“These (plants) produce oxygen,” said Acacio, a pre-med student at Saint Leo University. “Why not have more oxygen in the world? It’s motivation. They weathered the storm, and we’re going to help them stand upright.”

Wesley Chapel residents Maleena Newcomb, 14, Allie Black, 14, and Ana Anderson, 24, might have been volunteering at an annual coastal cleanup, if not for Irma.

But, they were happy to find themselves being useful at the farm instead.

“It’s a good effort,” said Black. “You get community service hours. It’s all good.”

Gayle Womer and her daughter, Jenny Konow, attend First Baptist Church in Dade City. Konow is a 4-H leader.

Konow said they had some experience with blueberry plants. “We’re small hobby farmers,” she said. “We kind of know the struggles if you need help.”

But, it was her 11-year-old son, Archer Konow, who told his family that they had to volunteer. He loves everything about farming.

“It’s good to help people after hard things come through,” he said. If it’s a business, he added, “You need to help out.”

Roney Webster, 17, is a Pasco High senior. He volunteered around his community to help neighbors with cleanup.

This was one more chance to help.

“It’s just giving back,” Webster said. “I’ve been outside pretty much every day helping people.”

Published September 27, 2017

Sharing the story of women’s progress

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Madonna Jervis Wise, a local author who writes primarily about history, has been making the rounds lately, talking about women in the work force and “East Pasco Women Who Rocked.”

Women played an important role in munitions factories during World War 1.
(Courtesy of Madonna Jervis Wise)

Her talks, which have been delivered at the Pioneer Florida Museum and Village in Dade City, at the East Pasco Networking Group’s breakfast meeting and at the Zephyrhills Public Library, have traced the evolving role of women in society.

The essence of her presentation traces the progress that women have made since ancient times to the present.

First, she delivers an overview of women in history and then she focuses on the contributions of seven East Pasco women.

While delivering her talk at the East Pasco Networking Group, Wise said she keeps her mother and grandmother in mind.

Irene Davis Dobson was a founding member the Head Start Early Childhood program in Pasco County, and also active in programs aimed at creating awareness of contributions of African-Americans throughout Florida and across the country.

“My mother was Depression-era woman who worked most of her life. My grandmother was equally as industrious,” she said.

“As we go through the presentation, please stop and think about the women in your life.

“Right now, we have 72 million women in the American workforce. That’s 30 million more than 1984, and women roughly make up about 50 percent of the workforce,” she said.

Despite their large numbers in the work force, women still trail men in terms of pay, Wise noted. Women receive approximately 81 percent of what men are paid, she said. And, only 14 percent of the executive positions in Fortune 500 companies are held by women.

There has been progress, however, compared to opportunities for women in the past.

“Women weren’t allowed to participate in any capacity, throughout most of history —in terms of speaking, political involvement, certainly not leadership,” Wise said.

“In the American colonies, women didn’t own property and certainly didn’t vote,” she said.

“I do a lot of genealogy. Sometimes you don’t even find the woman’s first name in genealogy.”

Bernice Rooks was in the first class at the University of South Florida. She was student No. 18. After graduating, she taught for 29 years.

Census data from the 19th century shows blank spaces for occupations because women’s work was not recorded, Wise said.

Women’s role in the world of work has evolved over time, she said.

“By the 1820s, women were starting to go into the textile mills. Pay was about $3 a week.

By the early 19th century, women still were mostly involved in domestic services, laundry, cooking, cleaning, some teaching, nursing, she said.

But she noted, women’s opportunities have expanded significantly — even during her own lifetime.

“I remember when I was in school. They’d say, ‘Are you going to be a secretary, nurse or a teacher?’,” Wise said.

Madonna Jervis Wise has been giving talks about women’s progress at various venues during Women’s History Month.
(B.C. Manion)

Women now have more career choices. They can belong to civic clubs that once banned them. And, there are more opportunities in athletics and the military, Wise said.

For generations, East Pasco women have played pivotal roles in expanding opportunities for the entire community, Wise said. She singled out these seven:

• Irene Dobson: She came from a large family and picked cotton as a child. She taught school in Georgia and later in Dade City, and was a founding member the Head Start Early Childhood program in Pasco County. She has been very active in the community and has helped to organize African-American programs to teach new generations about the contributions of African Americans in Florida and across the country.

  • Bernice Rooks: Even at age 94, she remains active in the community. She was the valedictorian of the 1940 class at Zephyrhills High School. She worked at MacDill Air Force Base and was a school bus driver. When the University of South Florida opened in 1958, she enrolled, becoming student No. 18. She graduated and taught for 29 years. She is also known for the family business, the Crystal Springs Roller Skating Rink which opened in 1939 just before World War II. For 35 cents, you could skate all day.
  • Lorena Leatherman Neukom: Known as Neukie and her husband, Charles, opened the iconic Neukom’s Drug Store drugstore in 1921. The store closed in 2001. She was in charge of payroll, buying and keeping the books until she was 93. The drugstore was a popular place for politicians, snowbirds and local residents.
  • Rosemary Wallace Trottman: She was a widely known educator and researcher. She published “The History of Zephyrhills; 1821-1921.” She founded the Zephyrhills Historical Association. Her research revealed the effects of the railroad on the community and detailed the colonial years of East Pasco, in which the day-to-day activities of the settlers involved log-rolling, sugar-caning, subsistence farming and the beginning of unique institutions. Her father was a pioneer settler of Abbott Station.
  • Willa Rice: She has the distinction of being first and only female mayor of Zephyrhills. After being voted into office in 1958, she revamped the police department by firing two of the department’s five policemen and accepting the resignation of the police chief.
  • Margarita Romo: Her work to champion the causes of of farmworkers in Pasco County and around the state led to her being named to the Florida Civil Rights Hall of Fame in 2012 & Hispanic Woman of the Year. She is founder of Farmers Self-Help, Inc., and has worked diligently for more than 40 years to help farmworkers help themselves.
  • Jean McClain Murphy: Most recently she was the 2017 Zephyrhills Founder’s Day Grand Marshal. She was an educator with Pasco County Schools. Known for her beautiful singing voice, she taught taught “Glee Club” at the high school level for six years. She remains the singing director at her Rotary Club, and has served as choir director for five different choral groups at the First Baptist Church in Zephyrhills.

Revised March 22, 2017