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Pasco Economic Development Council

Forum explores economic security in Pasco County

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The Pasco unit of the League of Women Voters of Hillsborough County recently hosted a webinar aimed at raising awareness about the “Economic Security in Pasco County during the COVID Outbreak.”

Panelists provided a look into Pasco County’s and the Pasco Economic Development Council Inc.’s response to those struggling individuals and businesses — due to COVID-19.

The panelists also discussed ongoing programs aimed at helping people keep a roof over their heads, helping the homeless secure housing; and helping people develop skills to lead to higher-paying jobs.

Chris Conn, voter services chair of the league’s Pasco unit moderated the session, which featured Marcy Esbjerg, director of Pasco County’s community development department; Brian Hoben, community services director in Pasco County; Don Anderson, CEO of the Pasco Homeless Coalition; and Mike Bishop, director of stakeholder engagement at the Pasco Economic Development Council Inc.

Besides discussing specific programs, the speakers fielded questions. One related to a perception by some that people receiving help might not truly need it, or are duping the system.

Esbjerg responded: “We need to be the voice for people who don’t have a voice. So many of our vulnerable citizens do not have a forum to have a voice.

“Let’s look at what the public narrative is. The public narrative is very quick to share about the people who have gamed the system. The people that are taking PPP (federal paycheck protection program) money, and buying Lamborghinis and yachts; the people that forged Publix memos so that they could get their rent paid — all of those kind of things.

“So, why are we not sharing the real need? The real true need of people? Why don’t they get as much time, if not more?

“The most important thing that we (program administrators) can do is make sure that we deliver our services effectively, efficiently and equitably — and we make sure they’re getting out to the right people, and the people that really need it,” Esbjerg said.

When it comes to ensuring an adequate supply of workforce housing and housing for the homeless, the government needs to intervene and subsidize, Esbjerg said.

It needs to encourage the development of workforce housing, she said. It also needs to help homeless people transition into stable housing.

A community needs a balance in its housing inventory, she said.

“Right now, Pasco County has a high percentage of single-family owner-occupied housing, it’s like 72% to 28% rental housing. That’s not balanced,” she said.

“Rental housing doesn’t just affect low-income people. It affects seniors downsizing. It affects millennials who saw their parents get burned by the housing market and they’re not willing to become new homeowners, at this point,” she said.

“We want a community that takes care of all members of the community,” she said, and that means having housing for those transitioning out of homelessness to market-rate million dollar homes, and everything in between.

Recognizing real need
Bishop observed that there are real needs in the community and they must be recognized.

“Big buildings and equipment are great in business, but that’s not what makes business happen. It’s the people. We need to take care of our people, and understand that people that have challenges need assistance, and that’s a real thing.

“We went through a very rough time. We’re still going through that right now. We’re all together. Divisiveness needs to stop,” he said.

Anderson said exposure to the struggle helps to build empathy.

“I think putting a face on homelessness, or those that are disenfranchised, is the best thing we can do. I think it leads to compassion and understanding,” he said.

Hoben and Esbjerg said the county is administering programs that provide rental assistance, utility assistance, housing rehab and property tax assistance. Details about those programs are available on the county’s website.

In Pasco, Esbjerg said, housing costs are not the problem. Low wages are the big issue, she said.

“There are so many families that are cost-burdened, that are spending more than 30% of their income on housing,” she said.

Efforts are being made to improve that picture, Bishop said. The Pasco EDC and the county work to recruit companies that offer higher wages, he said. Plus, there are training programs, such as AMSkills, that aim to equip workers for better-paying jobs.

Anderson told listeners about the ALICE Report. The acronym stands for Asset Limited, Income Constrained, Employed.

These are the people who don’t own property or have other assets, he said. They are working, but have little income.

Their housing requires a large percentage of their income — making them vulnerable to becoming homeless, he said.

“If there’s any silver lining to the COVID pandemic, it’s the monies that are coming down that allow us to address homelessness,” Anderson said.

Right now, Pasco is focused on a Housing Surge.

“The county commissioners, via community development and Marcy and her team, allotted the coalition $3.8 million over two years, to house 225 households in a span of months,” Anderson said.

The downside is the lack of available rental units.

To combat the lack of rental units, Anderson said, “We’ve asked the community, when you see a ‘For Rent’ sign, whether it’s a room, an apartment, a trailer, a house — we want you to take a picture with your cellphone, and we want you to send it to .”

Esbjerg believes the Housing Surge’s success will boost the overall quality of life in Pasco County.

“All too often we connect economic prosperity, or stability, with higher-paying jobs and more money,” she said.

But, she argues that stability of housing is critical to improving the overall quality of life.

When people have a home, she said, “they’re able to engage in the community and shop at the local stores, and things like that.”

Housing 30% of the county’s homeless will have a significant impact, she said.

“I think will be transformative for our community, for the individuals that experience it, and for quality of life as a whole — which will extend to positive economic outcomes for the entire community.

“You’ll be able to see the difference in our community,” Esbjerg predicted.

Need help?
Check these resources:

  • Pasco County: PascoCountyFl.net (Click on specific departments), or call Community Development, 727-834-3450; Community Services, 727-834-3287
  • The Coalition for the Homeless of Pasco County: PascoHomelessCoalition.org, 727-842-8605
  • Pasco Economic Development Council Inc.: PascoEDC.com, 813-926-0827

Published March 24, 2021

New businesses beginning to pop up, along U.S. 41

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The signs sprouting along U.S. 41 — which is also known as Land O’ Lakes Boulevard — are an indication that new development is beginning to take root, on the main artery through Land O’ Lakes and Lutz.

New restaurants, a car wash and gas stations are coming. A new coffeehouse and meat shop have opened. A medical center and other developments, are planned, too.

None of this is on the same grand scale of the Tampa Premium Outlets or the Cypress Creek Town Center along State Road 56, but something is happening along Land O’ Lakes Boulevard that hasn’t happened in years.

A new restaurant is in planning stages on a site at 4422 Land O’ Lakes Blvd. It briefly was occupied by a restaurant called Mosquito Bar & Grill, and before that, Rapscallions. (Kathy Steele)

New businesses are taking a chance on a long overlooked, heavily traveled highway.

“This is great,” said Pasco County Commissioner Mike Moore, whose district includes Land O’ Lakes. “As they have begun filling up along State Road 54/56, you’re seeing more happening along U.S. 41.”

Much of the new activity on Land O’ Lakes Boulevard extends from Bell Lake Road north toward State Road 52 and a nearly $50 million highway project that passes through Gowers Corner at U.S. 41.

For sale signs are plentiful, sites have been cleared and construction is underway — conveying a sense that new commercial projects are on the way, or could be coming soon.

A new Circle K gas station and convenience store is in the works at 7767 Land O’ Lakes Blvd., according to county records.

The project is being built by Frontier Building, according to a news release from that company, and the Circle K is expected to open in July.

Redstone Commercial is marketing more open land next to the Circle K.

Zaxby’s and Vortex carwash are planned for a location at U.S. 41 and Wilderness Lake Boulevard, according to posted signs and county records.

A 7-Eleven is anticipated at Bell Lake Road, along with another 7-Eleven at 9077 Land O’ Lakes Blvd., near the Tierra Del Sol subdivision, county records show.

Ps & Qs will be fluffing and styling pets from a new doggie day and boarding facility planned for 7495 Land O’ Lakes Blvd., near the community of Connerton.

Heights Meat Market, a longtime presence in the Tampa neighborhood of Seminole Heights, is operating at a small plaza at 5132 Land O’ Lakes Blvd. It opened in early 2020.

Aroma Joe’s coffeehouse is serving java, breakfast and sandwiches in a shop by the Preserve at Lake Wilderness.

Aroma Joe’s is a new coffeehouse open in a small plaza by the Preserve at Lake Wilderness, off Land O’ Lakes Boulevard.

A new restaurant is expected to open at 4422 Land O’ Lakes Blvd, the site previously occupied briefly by Mosquito Bar & Grill and before that by Rapscallions, a popular meeting place.

No details are yet available regarding what the new restaurant will look like, or the type of cuisine it will serve.

The old restaurant structure has fallen into disrepair, after its closure in 2013.

Longtime Land O’ Lakes resident Sandy Graves remembers how popular Rapscallions was, especially among nearby Bell Lake residents.

Graves is pleased to see some new development and redevelopment along Land O’ Lakes Boulevard.

“It’s nice to see any kind of progress,” Graves said. “I’d love to see more. It’s nice to see a new restaurant.”

There’s definitely room for improvement, she added, noting there’s still a lot of Land O’ Lakes that looks “stuck in the ’60s.”

Graves looks forward to bicycle trails being built in the future that follow along the old railroad tracks. And the completion of the Ridge Road extension, which will emerge at U.S. 41 across from Connerton, also could help, she said.

“It will be a lot easier going east and west in the county. I think things are looking up for Land O’ Lakes, which extends to the outlet mall.”

Graves sees positive changes along the northern corridor at the Pasco County Sheriff’s Office.

Frontier Building announced the construction of a Circle K gas station and convenience store, at 7767 Land O’ Lakes Blvd.

County officials and officials from Pasco County Economic Development Council Inc., previously have touted potential economic investment in the area that is likely to result from the development of the K9 Tactical Center/Florida’s Forensic Institute for Research, Security, and Tactics, or F.I.R.S.T., and the Adam Kennedy Memorial Forensics Fields, also known as the body farm.

These facilities are expected to attract forensics-related businesses and organizations, as well as national and international visitors to forensics conferences.

Road improvements on a northern segment of U.S. 41, plus substantial improvements along State Road 52, also are expected to support new development efforts.

And, the development of the Angeline community — along with a planned Pasco County campus of Moffitt Research Center — are expected to have a significant economic impact in Land O’ Lakes.

County records show developers are getting ready for what comes once the roadwork is finished.

Five years ago, the Tibbetts family rezoned its property at the southwest corner of Gowers Corner for residential and commercial development. No projects are announced as yet.

On property adjacent to the Tibbetts’ parcels, county records show Sandridge Commercial LLC applied for a “mass grading” permit to level and prep a large swath of land for an unidentified project.

Gowers Corner and U.S. 41 are on the development radar.

Meanwhile, the signs of new development on U.S. 41 are much less obvious south of Bell Lake.

O’Reilly Auto Parts has opened a store at 3600 Land O’ Lakes Blvd., and the Walmart Supercenter, at 1575 Land O’ Lakes Blvd., is opening a fueling station.

Businesses along the southern end of Land O’ Lakes struggle to redevelop properties after a road widening years ago that chopped off frontage, Graves said.

The county may need to consider overlay districts at locations along U.S. 41, to foster redevelopment efforts, she said.

By Kathy Steele

Published March 10, 2021

Giving entrepreneurs tools they need to succeed

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When guests arrived at SMARTstart @ The Grove last month, they found a space that’s well-equipped to help entrepreneurs launch a new business, and to help existing businesses grow.

The business incubator is at 6013 Wesley Grove Blvd., Suite 202, in the Grove at Wesley Chapel — a shopping, restaurant and entertainment complex that’s in the midst of a massive refresh.

Bill Cronin, president and CEO of Pasco Economic Development Inc., said all sorts of people will be making use of the new incubator — and who knows, one day a startup that began there could locate its corporate headquarters in Pasco. (B.C. Manion)

Bill Cronin, president and CEO of Pasco Economic Development Council Inc., spoke enthusiastically about the center’s potential.

“These doors that you walked through today, there’s going to be so many different companies — people, families, all different types of things are going to be coming through those doors in the future,” Cronin said.

The economic development expert noted that Pasco County has a pro-business environment, and welcomes not only companies that are transplanting from overseas, but also startup companies that are getting off the ground.

“You look at those big cities all over the United States and they’ve got headquarters — a lot of those headquarters didn’t move there. A lot of them started there,” he said.

The Pasco EDC and Pasco County have programs aimed at helping businesses that are in every stage of development, Cronin added.

Dan Mitchell, the EDC’s program director for SMARTstart, shared some statistics from last year’s activities with Pasco’s incubators.

“This is our third entrepreneur center,” Mitchell said. “Last year, even though we had to deal with the pandemic, through SMARTstart, we were able to help over 645 business owners with counseling sessions to help them with financial assistance, technical assistance and guidance that they needed.

Dan Mitchell, SMARTstart program director, welcomed guests to a ribbon-cutting and tour of SMARTstart@The Grove in Wesley Chapel last week. The goal is to help entrepreneurs to launch, or grow, their businesses.

“We served over 24 businesses in our incubators, actually helping them with workspace and guidance they need to launch their businesses.

“We have over 156 events, many of them were virtual. But we had 1,960 event participants at our SMARTstart events.

“This center is going to allow us to magnify that impact, because right now our two centers are on the far reaches of the county. We’ve got a New Port Richey Center and we’ve got our Dade City Center.

“The New Port Richey Center has a professional services feel to it. The Dade City Center supports our food businesses and food entrepreneurs.

“This center will allow us to have that impact be countywide, and have that impact the entire region as a whole,” Mitchell added.

Tracy Ingram, an entrepreneur who has been involved with Pasco’s incubators for about 10 years, offered his perspective on the opportunities they create.

“I work all of the way down to Sarasota/Manatee, all of the way up to Citrus, all of the way over to Orlando. I haven’t been able to see that level of commitment to the actual starting of companies,” he said.

Pasco has made a decision to help entrepreneurs launch companies, and provides support to help them nurture their companies so they can grow strong, Ingram said.

“Maybe you want to start a lawn service business or a bakery or something like that, maybe you’re starting an app for a dotcom company,” he said.

Pasco’s approach has been: “Can I help you where you’re at — versus trying to fit you into a mold and say, ‘No, you have to be this way.’”

Staff and board members of the Pasco Economic Development Council Inc., joined officials and staff from Pasco County, and entrepreneurs to celebrate the opening of SMARTstart@The Grove, a new business incubator.

Pasco EDC has helped entrepreneurs connect with business mentors to help develop companies, and CEOs to connect with their peers, to learn from each other’s experiences, Ingram said.

Mentors can help entrepreneurs find out if they have a business model that can succeed.

“Maybe you have a great widget, but does anyone really want it?” he said.

Or, perhaps you have a great idea, but don’t have a clue about how to secure financing and get it to market.

Mentors can provide guidance: “How do we take your energy and your enthusiasm and help put some meat on the bones, or put some structure underneath it, to really help you be successful.”

Ingram said he has benefitted from business mentors, and is now giving back.

“Some of the best advice I ever got is that no one really cares about your company, they care about what your product is going to do for them.

“How can I help you? If my product or company can help you, then how do I do that? That becomes this magic, when you start really looking from the customer perspective.

“You start looking at, how do I build something that people want, how do I reach that customer?” he said.

“Pasco County was the county that stood behind us. So, when we started looking at where we wanted to land, Pasco County was where we decided to land because the county was behind us. You don’t get that in every other county. You don’t get the county really stepping in to make sure entrepreneurs are successful,” Ingram said.

“There is so much value here for people who are out on their own. As an entrepreneur, you feel like you have to do it alone. But you realize, the truth is, you can’t.

“The truth is you can’t be an expert in everything.

“But if you can lean on a SMARTstart, or you can lean on an agency like this, that has a mentor network, that can help you in the areas where you’re not an expert, and allow you to be the expert where you’re an expert,” he said.

Pasco County Commission Chairman Ron Oakley assured those gathered: “The Pasco County Board of County Commissioners is very much committed to the entrepreneurship of our new businesses, and the fact that they can start their own business here in Pasco.”

Published March 03, 2021

Moffitt in Pasco: ‘Transformational’

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A deal approved last week by the Pasco County Commission is expected to have consequences far beyond the county’s borders, government and economic development leaders said.

County commissioners approved more than $25 million in incentives in an agreement with H. Lee Moffitt Cancer Center and Research Hospital Inc.

The Pasco County Commission, county staff and representatives of the Pasco Economic Development Council Inc., and H. Lee Moffitt Cancer Center and Research Hospital Inc. celebrate a deal that is expected to have long-term consequences for Pasco County, and the region. (Courtesy of Pasco Economic Development Council Inc.)

The county has agreed to make infrastructure improvements necessary to access the site, at an estimated cost of $24,913,012.

It also has agreed to waive, or pay, certain county permitting and impact fees related to supporting the initial phase of building construction, at an estimated cost of $786,988.

The cancer center owns a 775-acre site, near the southeast corner of the future intersection of Suncoast Parkway and the Ridge Road extension, which is currently under construction.

In the 24-page agreement, approved unanimously by the county board, Pasco County details and justifies the partnership with Moffitt.

In part, the agreement states: “The county has concluded that providing economic incentives to Moffitt will serve as one of the most significant catalysts in the county’s history for future economic growth, by creating the potential for new employment opportunities in Pasco County, reducing reliance on regional commuting to work by citizens, significantly diversifying the tax base, and introducing smart growth and service technologies to the area.”

County staff has determined that construction of the public and non-public infrastructure outlined in the approved agreement is essential to support the overall corporate business park development of the property.

In presenting the incentive package to the county board, Bill Cronin, president and CEO of the Pasco Economic Development Council Inc., emphasized the significance of Moffitt’s decision to locate in Pasco.

“Words cannot fully express the magnitude of this project, or the potential of this project,” Cronin said.

In the first phase, Moffitt has agreed to construct a minimum of 128,000 square feet for corporate business park uses.

That phase is expected to generate 432 full-time jobs, according to the Pasco County Office of Economic Growth.

The multi-year, multi-phase Moffit project, however, is expected to include over 1.4 million square feet of research lab/office, light industrial/manufacturing, general office, and clinical building space.

“The overall, large project, is estimated to create at least 14,000 jobs — indirect and direct jobs for our community,” Cronin said.

Moffitt operates an internationally recognized immunotherapy program in Tampa, and is seeking to branch out because of space constraints on that campus.

David de la Parte, executive vice president and general in-house counsel for Moffitt, told commissioners: “This is a big deal. It’s a complicated transaction. It’s been a number of years in the making.

“It’s certainly important from an economic impact standpoint, but it’s even more important to the citizens of the state and to the citizens of this community,” de la Parte said.

“Cancer is a terrible thing,” he added, noting that Moffitt’s role is to be a research engine, an innovator, a place of discovery.

This is the site where H. Lee Moffitt Cancer Center and Research Hospital Inc., plans to expand its work on a campus in Pasco County.

“We have been constrained, frankly, in that role, given the campus constraints that we have and have had. This will give us an opportunity to further accelerate the discovery,” he said.

The attorney anticipates the Pasco campus will become “a life sciences destination for the world.”

Besides approving the economic incentive agreement, the board took a separate action to direct staff to secure funding to pay for the extension of Sunlake Boulevard to the Moffitt site.

Curing cancer, creating opportunities
Pasco commissioners are delighted by Moffitt’s decision to open a Pasco campus.

“Yes, there’s the economic benefits that our citizens of Pasco County will have because of this facility being here,” County Commissioner Mike Moore said. But Moffitt’s work, he said, has impacts throughout the world.

“Each and every one of us has been touched by either somebody that’s gone through cancer or is going through cancer now,” Moore said.

Commissioner Kathryn Starkey said: “This is so great for your organization. It’s great for our county, but this is magnificent for the Tampa Bay region and Florida, as well.”

Commissioner Christina Fitzpatrick weighed in, too: “This will not only be an economic asset for our community, but it’s going to create jobs and it will save lives.

“You guys are going to be bringing the best of the best right here to Pasco County, and I’m very excited,” she said.

Commissioner Jack Mariano and Commission Chairman Ron Oakley were enthused, too.

Oakley told de la Parte: “We support you all of the way, and we’re here to help you.”

Along those lines, the agreement with Moffitt calls for a designated county liaison to help streamline governmental processes, and an assigned rapid response team to handle any issues that arise.

Moffitt has agreed to handle the design, permitting, installation and construction of the public and non-public infrastructure outlined in the agreement.

But before that occurs, these conditions must be met:

  • Completion of the Suncoast Parkway Interchange at Ridge Road
  • Completion of the Ridge Road extension in an easterly direction from the Suncoast Parkway Interchange to Sunlake Boulevard
  • Completion of two lanes of Sunlake Boulevard in a southerly direction from State Road 52, south of the Ridge Road and Sunlake Boulevard intersection, to Moffitt’s spine road intersection at Sunlake Boulevard

Also, before Moffitt begins construction of the corporate business park building, the county and Moffitt will agree to a construction disbursement agreement that identifies specific sources of funds to satisfy the county’s obligations under the incentive agreement.

The conditions are expected to be met by the end of 2022.

Once they have been met, Moffitt has five years to complete the construction of the corporate business park building.

The agreement also gives the county administrator the authority to approve up to three years of extensions, if Moffitt has made good faith efforts to meet its deadline.

Published February 03, 2021

Santander will bring 875 jobs to Pasco

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Pasco County scored two big wins last week.

First, it sealed a deal with Santander Consumer USA to set up shop in the county, and to create 875 new job opportunities in Pasco.

Second, it found a way to give new life to a vacant building, at a prominent spot.

“Since about 2016, we’ve had a very difficult time in explaining why we have this (vacant) big box building, right at the entrance of our county, at Suncoast and State Road 54,” Bill Cronin, president and CEO of the Pasco Economic Development Council, Inc., said in remarks to the Pasco County Commission.

Pasco County officials and representatives from Pasco Economic Development Council Inc., and Santander Consumer USA celebrate the agreement expected to attract 875 jobs to Pasco County. (Courtesy of Pasco Economic Development Council)

“Super Target has remained empty for four years, despite our healthy growth.

“I’m happy to say that because of the specialized need of that building and the specialized use, we do have a special company that is taking that building,” Cronin said.

Cronin and David Engel, manager of the county’s office of economic growth, explained the details of the incentive package that’s being extended to Santander to persuade it to choose Pasco County.

Efforts to land the company began several months ago, when Santander Consumer USA came to the county during a national search conducted by Newmark Knight Frank.

“The goal was to locate a modern and efficient site that could accommodate future expansions,” Cronin said.

The search went beyond finding a site, he said.

It “was also a search for sustainable talent pipeline in a community with great livability.

Santander Consumer USA will be investing $22 million in Pasco County, Cronin said.

“The company will be paying over 115% of our current county average wage,” Cronin added.

The agreement details that Pasco’s average annual wage paid to workers in all industries is $38,338, as reported by Enterprise Florida Inc., and compiled by the State of Florida, Agency for Workforce Innovation, Labor Market Statistics.

Santander has agreed to create the 875 jobs within five years, and to pay at least $46,283 in average annual income for those jobs. To qualify for the incentive, a job must be staffed for at least one year.

Santander plans to renovate and occupy 115,425 square feet of the former Target store building, at 16400 State Road 54, in Odessa. The big box store has been vacant since 2016. (File)

Santander also will be offering career opportunities for the county’s bilingual workforce, which is expected to help the county’s Hispanic population — which makes up the county’s largest ethnic population, Cronin said.

“The economic impact to gross county product to Pasco is $129 million over the next five years,” Cronin added.

Their parent company, Banco Santander, is located in Spain, Cronin said, describing it as one of the world’s largest banks.

“If you have an automobile loan in Latin America, it’s probably from Santander,” he said.

In fact, Cronin added, “Banco Santander was named, just last week, Bank of the Year in the Americas, Brazil, Spain and Argentina, by The Banker, which is a global financial intelligence organization in London.”

Engel spelled out the terms of the economic incentive package.

“For the 875 jobs, the Pasco EDC recommends a $1,750,000 to be paid out over a 10-year period, and a 10-year tangible tax reimbursement, totaling up to $342,000,” Engel said.

Years one through five the incentive will be 50% of Santander’s tangible tax and years six through 10 will be 25% of their tangible tax, he added.

“This, in fact, is the most cost-effective job creation incentive that we’ve offered a company. It’s equivalent to $391 a job,” Engel said.

The incentive agreement notes that Santander intends to make interior and exterior renovations of 115,425 square feet of the old Target store, at 16400 State Road 54, in Odessa.

Backup materials for the board’s agenda item note: “The staff recommendation to

approve the tangible tax reimbursement in this case is based on the unique aspects of this project since it involves the redevelopment and occupancy of a former “big box” retail building by a qualified target industry, at significant expense, in one of the county’s most important high visibility economic growth and job creation corridors.”

It adds: “The recommended tax reimbursement incentive in this case should not be considered a precedent for reimbursement for interior improvements that may be made by other companies in the future, even if such companies qualify for a job creation incentive or are a qualified target industry.”

Background materials in the agreement note that Santander qualifies as a targeted industry, in the financial services sector.

A table in the agreement lays out the company’s plans to gradually add the 875 employees, beginning with 400 in 2021, with a total of 875 by 2025.

Ernie Ocasio, a senior vice president of Santander Consumer USA, told county officials that the company is eager to come to Pasco, and praised the county’s rich resources.

Pasco County Commissioner Kathryn Starkey remarked that she had been so upset about news of the Super Target’s closing that she had appealed to company officials to try to keep it open. It turns out that this new use is better for the county than having a big retailer at that location, the commissioner said.

Commissioners unanimously approved Santander’s incentive package.

What: Santander Consumer USA is setting up shop in Pasco County
Where: On State Road 54, near the Suncoast Parkway, in the old Super Target location
Detail: The company plans to hire 875 workers in the next five years.
When: The company plans to begin hiring in 2021.

Published December 16, 2020

Their stories — and foods — are varied

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A small group of entrepreneurs gathered recently to sell their goods at a drive-thru vendor fair at the University of Florida/Pasco County Extension’s One Stop Shop, at 15029 14th St., in Dade City.

Those wishing to make a purchase could swing by on Oct. 29 from 11 a.m. to 2 p.m., to order items and purchase them, from the comfort of their cars.

Hillbilly Farms prepares gluten-free foods. The company’s founders sold the storefront, but are still selling items prepared at an incubator commercial kitchen in Dade City. (Courtesy of Pasco Economic Development Council)

The idea was to support the small businesses, while providing a safe place to shop, in the midst of the COVID-19 pandemic.

Participating vendors included Hillbilly Farms Bakery Shops, Charm City Eats, Lanky Lassie’s Shortbread, Superfood Bakeshop, and Chef Sweets of Luminous Concession.

The stories, shared by some small business owners taking part in the event, are as varied as the foods they sold.

Rhoda Mazerolle, of Hillbilly Farms Bakery, previously sold her gluten-free foods from a storefront that she operated with her husband. They have sold that store and have scaled down, but she continues to prepared wholesale foods at the SMARTstart commercial kitchen, at the One Stop Shop.

The commercial kitchen initiative is the result of a partnership between the Pasco Extension Office, which is part of the University of Florida Institute for Food and Agricultural Sciences, Pasco County and Pasco County Economic Development Council Inc., with assistance from Welbilt, an industrial kitchen company.

Amy Henninger, of Charm City Eats, is a newcomer to the Pasco County area — moving here less than two months ago.

She said the commercial kitchen allows her food truck — which specializes in authentic Maryland cuisine — to operate.

Charm City Eats offers authentic Baltimore cuisine. The company was one of the vendors taking part in a recent drive-thru vendor fair at the One Stop Shop in Dade City.

Charm City Eats offers such foods as broiled crab cakes, slow-smoked pit beef, Baltimore fried chicken, hot chicken and hand-cut fries.

Getting into the food business is a big departure for her, she said, noting she used to run a copier company in Baltimore.

But, the pandemic has been a turning point, she said.

“I’m going to be turning 40 soon, and I was just sick of the corporate world, and quotas and nonsense, and stress and all of that. I just wanted to do something different and work for myself,” Henninger said.

Plus, her fiancé loves to cook.

Like Henninger, Mary Katherine Mason Souter — who owns Lanky Lassie’s Shortbread — was greatly influenced by the COVID-19 pandemic.

In fact, the entrepreneur said she’s had her shortbread business for years, but it was always a “very, very side hustle, hobby.”

It turned into a full-time career, she said, “100% because of COVID.”

The owner of Lanky Lassie’s estimates she’s baked about 5,000 pounds of shortbread since being laid off from her previous full-time job of doing interior designs and selecting furniture for hotels.

Before turning all of her attention to running a baking company, she did interior designs and selected furniture for hotels.

That came to a halt earlier this year, when she was furloughed in April, then laid off in July.

“Since April, I have made about 5,000 pounds of shortbread,” said the baker, who uses her maiden name, Mason, on her business documents.

Her company’s slogan — “Long legs, short bread” — is a reference to her height, of 6 feet.

She’s grateful for the SMARTstart kitchen.

“Without that kitchen, I would not be able to have my business because in order to be able to ship legally and sell legally online, you have to have your manufacturing license.

“The only way you can have your manufacturing license is to have your commercial kitchen, and it has to be inspected by the Department of Agriculture,” she said.

It turns out that the kitchen is just 2 miles away from where she lives in Dade City.

Dan Mitchell, Pasco EDC’s SMARTstart program coordinator, said “the drive-thru vendor fair was a way for our community to experience the new food businesses that have been developing at the incubator.”

It also gave entrepreneurs a chance to get some feedback and hone their skills, Mitchell added.

Whitney C. Elmore, director of Pasco County Extension, said she’s proud of the vendors who produce their foods at the incubator kitchen.

“They’ve persevered during the pandemic – some had lost their job as a result and we were there, along with Pasco EDC, to provide the resources they needed to start their business,” she said.

“Our vendors provide phenomenal products,” Elmore added, “We were excited to showcase them in a drive-through vendor fair at our One Stop Shop in Dade City.”

Published November 18, 2020

Pasco stays competitive, during pandemic

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The news could have been gloomy, because Pasco County — like everywhere else — is in the midst of the global COVID-19 pandemic.

But, as it turns out, the Pasco Economic Development Council Inc.’s final report for last fiscal year shows that the economic development agency surpassed goals in key categories, such as attracting new projects and adding new jobs.

Bill Cronin, president/CEO of Pasco Economic Development Council Inc., holds the agency’s gold award it received in the entrepreneurship category during the International Economic Development Council (IEDC) Annual Conference. (Courtesy of Pasco Economic Development Council Inc.)

That’s the crux of a report delivered by Bill Cronin, president/CEO of Pasco EDC, to the Pasco County Commission during its Oct. 20 board meeting.

Cronin leads the agency, whose mission is to stimulate balanced and diversified economic growth in Pasco County. It uses private investments and tax dollars to support the work it does to foster economic development — which includes attracting companies, helping business startups and helping companies to be resilient, and to grow.

Cronin told commissioners the agency won 15 projects, surpassing its goal of 12. The wins include 13 competitive projects (of which two were expansions already in Pasco that were competitive); plus, two expansion projects that were not competitive.

The agency’s final win came on Sept. 30, about 4:30 in the afternoon, Cronin reported.

“We received a commitment from a company that we’re going to be bringing to you, Nov. 17, for 875 jobs,” he said.

“That put us not only over our goal for a thousand (jobs), but a record for the most recruited jobs in any one fiscal year at 1,464 total jobs committed this year, from (competitive) wins.

“I think it’s not only significant in the sense that it was a record-breaker, but it was amidst COVID that a lot of this activity was taking place,” Cronin said.

Overall, there was $104 million in capital investment last year, exceeding the Pasco EDC’s goal of $90 million.

“We’ve got a total of 44 active projects right now,” Cronin said. That compares favorably with Jacksonville, which has 43, he added.

The majority of those active projects in Pasco’s pipeline is manufacturing.

Pasco County Commissioner Kathryn Starkey is enthusiastic about that.

“Those are great jobs, as you and I know,” Starkey said. “Of course, their No. 1 issue is the talent pipeline, so we are all working hard on filling that.

“Great job on those manufacturing jobs,” she told Cronin.

Obviously, shutdowns imposed by the pandemic created new challenges, and Pasco EDC has responded by becoming a resource to help businesses learn about available resources.

Besides sharing news about grants, loans and training opportunities on its website, Pasco EDC also administered a local small business grant program — that was supported through $7 million in funding approved by the Pasco County Commission, using revenues provided by Penny for Pasco for economic development.

Those receiving the grants were required to submit necessary paperwork, and to attend a two-hour refocus virtual workshop.

“We continue to focus on building resiliency, to work with our small businesses, to help them grow to get stronger,” Cronin said.

It also provided advice to some of its peers in other places, to help them handle resiliency and grants, Cronin said.

The agency’s task forces have been active, too.

The Food Hub task force was expected to present its recommendation at the end of October, and the Office and Industrial Trends Task Force plans to disseminate a report to the real estate community and developers around the nation.

The economic development agency also expects to add a real estate committee to its list of committees in 2021, Cronin said.

The agency also is forming a new task forces on reshoring — which will address the issue of bringing back manufacturing to the United States.

During the board meeting, Cronin also told commissioners about three awards his agency won in an international competition. The agency competed among communities of 500,000 or greater, and won a gold, silver and bronze award in the contest.

Pasco economic statistics for 2019-2020

Overall stats
Business recruitment inquiries: 102
Leads: 35
Active projects: 44
Successes: 15*

Active projects, by category
Manufacturing: 24
Wholesale trade: 2
Information technology: 5
Professional scientific: 4
Company management: 2
Life science: 1
Finance and insurance: 2
Health care: 1
Transportation warehouse: 3

* (Successes include 13 competitive projects, of which two were expansions already in Pasco that were competitive, and two expansion projects that were not competitive)

Source: Pasco Economic Development Council Inc.

Pasco EDC wins international awards
The Pasco Economic Development Council Inc., has received three awards from the International Economic Development Council, in the 2020 Excellence in Economic Development Awards Program.

The local economic development agency won in these categories:

  • Entrepreneurship: A gold award for its SMARTstart Pasco project
  • Digital Media: A silver award for its Pasco Ready Sites Interactive Maps
  • Special Purpose Website: A bronze award for WorkforceCONNECT Pasco.

The awards were presented during the International Economic Development Council Annual Conference.

Bill Cronin, president and CEO for the Pasco EDC, was obviously delighted to share the news with the Pasco County Commission, during the board’s Oct. 20 meeting.

The Pasco EDC was competing in the category for communities over 500,000.

“So that means we were competing with the New Yorks, the Houstons, the Chicagos of the world,” Cronin said. To receive the honors, he said, “is a really big deal for us.”

Published October 28, 2020

Pasco Extension gets a new home

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Pasco County Extension is operating out of a new building at the Pasco County Fairgrounds.

The organization, which operates under a partnership between the University of Florida/Institute of Food and Agricultural Sciences and Pasco County, also has adapted its programming to provide services during the COVID-19 pandemic.

Whitney Elmore enjoys her new office at UF/IFAS Extension Pasco County. She said most programming is being done online now, but things will change once the threat from COVID-19 subsides. (B.C. Manion)

Dr. Whitney Elmore, director of UF/IFAS Pasco County Extension, recently provided a tour of the new office to a reporter from The Laker/Lutz News.

The 6,400-square-foot facility is a massive upgrade from the Extension’s old office. It features a large, open classroom area — with the potential of adding a sliding wall, to convert the space into two rooms. It also has a small kitchenette and several offices.

“It’s a fantastic new opportunity, not only for the team, but for the citizens — to be able to come here and enjoy it —  a very functional space,” Elmore said.

The new office, which opened in June, was about five years in the making.

It was constructed through a $1.1-million state grant combined with $244,000 in funding from Pasco County and $197,000 from the Pasco County Fair Association. The fair association applied for the state grant, which required local matching funds.

“Now, we have this nice, new facility that really meets our needs, and again, is an excellent educational facility,” Elmore said.

Though the doors are open, people aren’t streaming in yet — as Extension takes precautions to prevent the spread of COVID-19, following UF/IFAS and Pasco County protocols.

Like other operations throughout Florida, the Extension office closed when Florida went on lockdown.

Then, Extension pivoted.

“We went virtual, quickly. It’s not a surprise, because that’s what Extension is, anywhere — we adjust, we’re flexible, we’re adaptable.

“Honestly, I can’t be prouder of this team. I’m not surprised, but I can’t be prouder of the team.

Receptionist Michelle Jedych loves Pasco County Extension’s new office, at the Pasco County Fairgrounds. She said it provides an inviting venue for people who are coming there to receive services.

“They just, literally, overnight, said, ‘OK, we’re not in person — which has been the standard for 100 years for Extension —  we’re going to make the best of this, we’re going to adjust and we put everything on line.

“So, they just picked up and ran with it,” she said.

Even those who were not particularly comfortable with technology made the switch.

“They knew this is what had to be done. There was not one complaint. There was not one grumble from this team,” Elmore said.

The staff stays focused.

“We are very mission-oriented. We have servant’s hearts. The public needed us in so many ways, and that shifted some, especially with what we call ‘pandemic’ gardening.

“The horticulture questions went through the roof, with people working in our community gardens. Our community gardens employees were considered essential because that’s food systems related and those continued on, not missing a beat.

“We set up dozens of online learning opportunities. We partnered with the Pasco EDC, the Sheriff’s Office, you name it, to offer a wide variety of learning opportunities,” Elmore said.

The efforts received a tremendous response.

“Just our social media engagement went up about 4,000%, in a month,” the Extension services director said.

“We had people from other countries that were tuning in. Definitely, other parts of the state. They learned about us and they also learned about Pasco County,” she said.

Extension and the Pasco Economic Development Council Inc., also work together at a facility, called the One Stop Shop, on Lock Street in Dade City. The facility has a commercial kitchen and Pasco EDC offers programs aimed at helping entrepreneurs to establish businesses, and to help existing businesses thrive.

“We had people wanting to come from Miami to use our commercial space, at our One Stop Shop, because of some of the learning opportunities. It put a spotlight on Pasco County, and not just on Extension,” Elmore said.

Concerns about COVID-19 have caused a significant reduction of in-person classes and events.

“We do have some very small, in-person, teaching events. Those typically revolve around people needing to get a license, a certification, to continue or get new employment,” she said.

The University of Florida UF/IFAS Extension Pasco County now has a new facility at the Pasco County Fairgrounds.

Some changes made to remain safe during COVID-19 will become permanent.

“At the end of the day, it’s been in a lot of ways, very beneficial,” she said.

Online programs are not only safer, they’re more convenient, Elmore said.

Extension has introduced new programming, which Elmore expects to continue on — even after in-person activities pick up.

“It opened up lines of creativity and collaboration, across program areas that we never really explored before, that just make sense now,” Elmore said.

Despite valuable changes that have resulted from COVID-19, there have terrible consequences, too, Elmore said.

“There are tremendous negatives to what has transpired. Economics. Jobs. People getting sick and dying.

“We have experienced that loss in our Extension family. Dorothy Moore, she was one of our master gardeners. She passed away in July, in Dade City.

“That was a hard hit for us. Emotionally, that took a toll,” she said, plus it required Extension staffers who had been in contact with Moore to quarantine for 14 days.

Published October 07, 2020

Amazon plans $40 million investment in Pasco

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The Pasco Economic Development Council has announced that Amazon plans to invest $40 million in Pasco County.

The company is planning a new 110,000-square-foot facility in Lutz, according to a Pasco EDC news release.

The facility will be located on a portion of the Hayman-Fuentes property near the northeast corner of State Road 54 and the Suncoast Parkway, according to Lauren Miceli, marketing and communications manager for Pasco EDC.

“This new facility will add hundreds of direct and indirect jobs to Pasco County,” Bill Cronin, president/CEO of Pasco EDC, said in the economic development agency’s release.

The new delivery station in Lutz “will power Amazon’s last-mile delivery capabilities to speed up deliveries for customers in Pasco County,” according to an Amazon news release.

“Delivery stations enable Amazon Logistics to supplement capacity and flexibility to Amazon’s delivery capabilities,” the company release says.

The Lutz delivery station is expected to open in 2021, according to Amazon.

Local officials are delighted by Amazon’s decision to invest in Pasco.

“Amazon’s jobs are unique in the sense that some will work directly for the company and others can essentially open their own business and work as a third party with them. It’s a great opportunity for our residents to start their own small business,” Cronin added.

“The county and Pasco EDC have worked hard to create mixed-use neighborhoods and attract a variety of industries to Pasco,” Pasco County Commissioner Mike Wells said in the Pasco EDC release. “Amazon putting their trust that Pasco is the right place for them shows that our team’s hard work is paying off and we welcome them to our community.”

Amazon’s delivery stations offer entrepreneurs the opportunity to build their own business delivering Amazon packages, as well as independent contractors the flexibility to be their own boss and create their own schedule delivering for Amazon Flex.

Amazon has more than 150 delivery stations in the United States.

Pasco County Commission Chairman Mike Moore reacted to the news, in an Amazon release that announced the company’s upcoming Tampa Bay plans.

“I am thrilled to welcome Amazon and the additional jobs this facility will bring to our community,” Moore said, in the release. “This is another example of Pasco County government and the Pasco Economic Development Council working together to make Pasco County the premier place for business.”

In addition to its planned Lutz facility, the company also has announced a new fulfillment center in Temple Terrace, which is expected to create 720 jobs. That, too, is expected to launch in 2021.

Amazon currently operates seven fulfillment and sortation centers in the state, in Jacksonville, Davenport, Orlando, Miami, Ruskin and Lakeland, according to a company news release.

Amazon’s new operations facility in Temple Terrace will span more than 600,000 square feet on the ground floor. Employees at the site will work alongside innovative technologies to pick, pack and ship smaller customer items, such as books, electronics, small household goods and toys, the Amazon release says.

Amazon will hire for roles in human resources, operations management, safety, security, finance and information technology.

Amazon offers a minimum starting wage of $15 per hour. Its full-time employees also receive full medical, vision and dental insurance, as well as a 401(k), with a 50% company match, beginning on Day 1.

To learn more about Amazon, visit Amazon.com.

Published August 12, 2020

 

New interchange will ease congestion

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Construction crews could be turning dirt within months on a new interchange at Interstate 75 and Overpass Road.

A contractor is expected to be selected by August, and completion is expected about 2 ½ years after construction begins.

The junction frequently is identified as a “gateway” into Pasco County, and a potential catalyst for new development in a largely rural area already experiencing a burst of growth.

The new I-75/Overpass Road interchange is expected to significantly reduce the volume of vehicles per day here and at two other interchanges. (Courtesy of Pasco County)

“It has a regional impact for Pasco,” said Bill Cronin, president and chief executive officer of the Pasco Economic Development Council. “Another exit opens into the county where we have potential for residential and commercial growth. That is another big gateway for Pasco County from the north but from the east, too.”

On a more local scale, the new interchange is expected to ease traffic congestion, bring more connectivity to northeast Pasco cities, and give the county another evacuation route for hurricanes and other emergencies.

“The benefit to the county is just tremendous,” said Margaret Smith, Pasco’s director of engineering services. “We’re giving residential and commercial users a whole other entrance. It takes the volume of traffic off the two busiest interchanges.”

Margaret Smith

Situated about halfway between I-75 interchanges with County Road 54 and State Road 52, traffic engineers estimate a reduction of about 13,000 vehicles per day at each interchange.

It also opens up an east/west route that aids current development in the area, including the futuristic Connected City and its Crystal Lagoon, as well as the Villages of Pasadena Hills.

Once the contractor is selected, final design details will be completed. Conceptually, though, the interchange is expected to be a modified diamond exchange with a flyover.

Pasco County is paying for the project, except for $15 million provided by the Florida Legislature. The final price tag has not yet been determined.

In this rendering, cars are eastbound as they approach the I-75/Overpass Road interchange.

The Florida Department of Transportation is partnering as managers of the project — which includes vetting the construction bids.

It’s significant that Pasco will get a new interchange along one of the major state highways in the country, Cronin said.

Interstate 75 begins in the south at Miami Lakes, Florida and passes through five states before it ends at Sault St. Marie, Michigan, on the Canadian border.

While roadwork and new development, along State Road 54, State Road 52 and the Suncoast Parkway, are highly visible, the I-75 interchange’s potential can be overlooked, Cronin said.

But, its role in attracting developers for commercial, residential and industrial projects will be significant, he added.

The new I-75/Overpass Road interchange will feature a flyover.

“You’ve got pretty good sites for industrial growth,” he said.

And, projects, such as distribution centers, built on speculation, will attract new economic development, he said.

“As soon as you announce that, 10 are in there,” Cronin said. “Space is needed so badly.”

Even Connected City, with its residential and unique Crystal Lagoon, includes industrial in its overall master plan, Cronin said.

Development in the area off the Overpass interchange is well-suited for distribution and office centers “where staff will be driving to work,” Cronin said.

That is in contrast to Suncoast Parkway development, which has “more value for people flying in and out of airports,” he added.

One beneficiary of the new interchange is a former county-owned spray field just south of Overpass Road at the interchange.

Bill Cronin, CEO and president of Pasco Economic Development Council Inc. (File)

Pasco County commissioners approved a land sale in December 2019, and an incentive package, to aid Atlanta-based Rooker Company in developing the 99-acre site as an industrial park.

In phase one, Rooker plans to build a 400,000-square-foot distribution center that is expected to bring hundreds of jobs to Pasco.

“We hope they’ll duplicate this over and over, and over again,” Cronin said.

Amid the new development, the Pasco Rural Protection Overlay District stands as a protection for rural lands and landscapes. Its borders generally are Bellamy Brothers Boulevard, the Green Swamp, State Road 52 and the Hernando County line.

Job creation and growth matters, said Cronin, but development decisions must be made with care.

“Once you use it, you can’t get it back,” he said. “There are a lot of things up there we don’t want to touch.”

In coming years, future and ongoing projects will create more east/west connections that will weave a network of new roadways. They include the Overpass interchange, but also extending State Road 56, widening and realigning State Road 52, and a realignment of U.S. 301 and U.S. 98, with connections to I-75 to the west, and Interstate 4 to the east.

“It’s coming together really well,” Cronin said. “The county has really championed this effort.”

The following highlights features of the new I-75/Overpass Road interchange:

  • Overpass Road from Old Pasco Road to I-75 will be four lanes with bike lanes, a sidewalk on the south side of Overpass, and multi-use trail on the north side of Overpass.
  • Overpass Road bridge will be four lanes with an eastbound to northbound turn-lane. The bridge will include bike lanes, a sidewalk and multi-use paths.
  • Overpass Road from I-75 to Boyette Road will be six lanes with two auxiliary lanes, bike lanes, a sidewalk, multi-use path, turn lane improvements at Overpass and Boyette, and a traffic signal.
  • A traffic signal will be installed at Old Pasco Road and Overpass.
  • Blair Drive access to Overpass will be closed, but a new two-lane road constructed from Blair to Old Pasco, south of Overpass.
  • Current McKendree Road access at Overpass will be relocated to alternate location on Boyette, north of Overpass.
  • Current secondary entry into Wesley Chapel District Park will be closed, with park entrance reconfigured for multi-modes of transportation, including for pedestrians and bicyclists.
  • Overpass between Old Pasco and Boyette will be closed for up to one year during interchange construction.

Published June 17, 2020