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Serving Lutz since 1964 and Pasco since 1981.
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Rosie Heim

This community servant knew how to find life’s silver lining

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Rosie Heim — a former Honorary Mayor of Land O’ Lakes, and a former president of the board of the Lutz-Land O’ Lakes Woman’s Club — has succumbed to her battle with cancer.

She will be remembered in a celebration of life service on April 13 at 10:30 a.m., at Holy Trinity Lutheran Church, 20735 Leonard Road in Lutz. A reception will follow.

Rosie Heim was widely known in Central Pasco. She belonged to several organizations and generously shared her smiles and goodwill. (File)

Rosie was widely known around Central Pasco for her willingness to serve local organizations, and as an Avon representative — who always dispensed her brand of good cheer, while delivering her customer’s orders.

Mary Rathman, editorial assistant at The Laker/Lutz News, a regular customer, developed a deep affection for Rosie.

“I’ll miss her smiles and hugs,” said Rathman, who admired Rosie’s ability to remain upbeat, despite her grim prognosis.

“She just had such an amazing attitude throughout her ordeal and she was always happy,” Rathman said.

When Rosie decided to toss her hat into the ring for a run at honorary mayor of Land O’ Lakes, she did so with the intention of raising the profile of the GFWC Lutz-Land O’ Lakes Woman’s Club. The club is already widely known in Lutz, but she wanted more people in Land O’ Lakes to become familiar with the club and its good works.

In a 2017 interview, she told The Laker/Lutz News she wanted the GFWC Lutz-Land O’ Lakes Woman’s club to become “a household name in Land O’ Lakes.”

Pat Serio, a member of the woman’s club, considered Rosie to be a dear friend.

“We’ve worked together on more projects and issues than I could possibly count,” Serio said.

She had a “unique insight and fun personality,” Serio added, and “she loved glitz and glamour.”

“All our (club members) hearts are very heavy with our loss of this wonderful woman after her very valiant battle with cancer,” she added.

In Rosie’s quest to win the Land O’ Lakes title, she hosted eight events.

For Rosie, it was never about being a member of a particular clique — she believed in reaching out to everyone.

Gloria Dale and Rosie Heim worked a booth at Land O’ Lakes Music Festival in 2017, as Heim made an effort to drum up support for her bid to become the new Honorary Mayor of Land O’ Lakes. Dale is the deputy honorary mayor, a title she’s been given for life.

She was involved with Women-N-Charge, a women’s networking group. She was also involved with AARP and with other groups.

She was always looking to recruit more members to the woman’s club because she saw a need to help with community services.

She also saw the need to develop reinforcements, as members of the woman’s club grow older and are unable to do as much volunteering as they did in the past.

In a previous interview, she explained: “Not all of the ladies are physically able to move tables and set up crafts. We would love younger people with better backs.”

She also was a cheerleader for the Central Pasco Chamber, too.

She looked forward to presiding at ribbon cuttings and representing the chamber in the Lutz Fourth of July Parade.

Before she retired, she was a special needs school assistant at Denham Oaks Elementary.

Elayne Bassinger, who was Rosie’s friend for 15 years, but particularly close to her during the last five years, said Rosie’s passing has left a hole in her heart.

“She had a remarkable, caring, giving, dynamic spirit — with a bit of spitfire thrown in,” Bassinger said.

“She was an inspiration to those who were fortunate enough to know her, and I was blessed to call her my friend,” Bassinger added.

Rosie possessed a can-do spirit and a great sense of humor, Bassinger said.

“Her heart was true community service,” Bassinger said.

Rosie enjoyed being involved, and was thrilled when some of that goodwill was returned during a pasta dinner fundraiser she held when she was campaigning to become honorary mayor.

She described the pasta dinner, in a 2017 interview.

Ninety-six people turned out.

“I was just so honored and overwhelmed by the love shown in that room,” she said. “They were chanting my name, ‘Rosie. Rosie.’”

It was incredible, she recalled.

“When you give, it’s always returned to you 10-fold,” she said

Rosie is survived by her husband, Charlie; her son, Daniel; her daughters, Sharon and Dawn, and her grandchildren.

Published April 03, 2019

Pizza Villa wins ‘Heart of Pasco Award’

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A group of Central Pasco Chamber members gathered in front of Pizza Villa to have its photo taken last week, as the manager of the restaurant received the chamber’s “Heart of Pasco Award.”

Members of the Central Pasco Chamber of Commerce turned out to congratulate Pizza Villa for winning the ‘Heart of Pasco Award.’ (B.C. Manion)

What group members huddling together didn’t know — except for Cheryl Will, the restaurant’s manager — was that they were posing in the very spot where the photo was taken for the business’ ribbon cutting three decades ago.

Will has seen a multitude of changes in the Land O’ Lakes community since Pizza Villa began operations at 21501 Village Lakes Shopping Center Drive.

For one thing, State Road 54, which fronts the restaurant, was just two lanes back then, she said. For another, as the community has grown so, too, has the restaurant.

It now has 35 employees, Will said.

What hasn’t changed, though, is the spirit of the Land O’ Lakes community, she said. “It’s very heartwarming. Even though it’s growing, it still has a heart for people. Even though the area has grown, it still feels like family.”

She believes that Pizza Villa’s staying power is linked to its sense of community, its customer service and its good food.

“I’ve got some servers who have been here 15, 20 years,” she said. “I’ve had the same prep people, basically.”

This sign is now posted proudly near the Pizza Villa sign, off State Road 54. (B.C. Manion)

Of course, serving good food is essential for a restaurant’s success, Will said. Some customer favorites at Pizza Villa include the Greek chicken, the Greek salad dressing and the potato salad.

The restaurant’s prices are good, too, she said, noting “we’ve always tried to keep it affordable.”

Pizza Villa also believes in giving back to the community, Will added.

“People come to us, looking for fundraisers, sponsorships,” she said, and the restaurant responds.

In presenting the Heart of Pasco Award to the restaurant, Rosie Heim, the honorary mayor of Land O’ Lakes, read a letter, and acknowledged the restaurant’s many contributions.

In part, Heim said, “Pizza Villa has been actively involved in the community, and you have given back to the community in countless ways. In many instances, your kind deeds may not have been properly acknowledged, as they should have been.”

After Heim concluded her remarks, chamber member April Saland told Will: “You do give effortlessly, and continuously.”

Sandy Graves, another chamber member noted: “You just have a heart for this community, Cheryl, and you have always served it so well.”

Following the presentation, Graves and others gathered near Pizza Villa’s sign and posted a yard sign proclaiming the restaurant’s accomplishment.

Sandy Graves, left, looks on, as Rosie Heim, right, reads a letter proclaiming Pizza Villa as the winner of the ‘Heart of Pasco Award.’ Cheryl Will, the restaurant’s manager, said she is honored by the recognition.

As Graves pushed in the sign, trucks driving past on State Road 54 tooted their horns in a show of support.

Will was clearly touched by the honor.

The restaurant is a mainstay in the community.

And, it obviously appreciates its customers, as evidenced by these words written on its front door: “Through these doors pass the finest people.

Our customers. Our friends.”

Pizza Villa is fortunate to have many regular customers, Will said.

Over the years, it has lost some through death and greeted new generations of patrons.

“You see ones that came in as babies, and now they’re coming in with their babies,” Will said.

And, there are some who have moved away, but still come in occasionally.

“We have a lot of people who have left the area, and whenever they come back to the area, this is one of their first stops,” she said.

Billy Fotopoulos is the owner of Pizza Villa, and of ABC Pizza, which also is in Land O’ Lakes.

Revised Oct. 5, 2017

 

 

 

Lutz celebrates July Fourth in grand fashion

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People who like to run, enjoy mingling with friends or are attracted to an old-fashioned, small-town parade found all that and more at the Independence Day celebration on the Fourth of July in Lutz.

The community, just north of Tampa, is known for its traditional Independence Day celebrations, and once again, it delivered.

Clint Randles, from Tim’s Church in Lutz, helps to entertain the early arrivals at the Lutz Fourth of July festivities. The Land O’ Lakes resident performed on the deck of the old Lutz train depot. (Fred Bellet)

Carmen Rairigh, of Lutz, was there with a group of about 40 people, including family members and friends.

They settled in at the corner of First Avenue N.W. and Second Street N.W.

It’s a prime spot because it’s at a turn in the parade route, and is a great place to catch candy, beads, cups and other parade swag.

“A lot of us go to First Baptist (Church of) Lutz,” Rairigh said, adding they thought it’d be fun to watch the parade together.

There were kids in the group who attend Lutz Preparatory School, Steinbrenner and Freedom high schools, Terrace Community Middle School and Learning Gate Community School. Some of the kids are home-schooled, too.

“We’re here to celebrate America’s birthday,” Rairigh said, adding it’s especially fun to go to the Lutz parade.

The wind-blown American flag covering his face did not throw this scout from Boy Scout Troop 12 off course, during the annual Lutz Independence Day celebration.

“It’s like a small-town feel. You always, always, always see people you know. You can’t necessarily say you can do that at the Gasparilla Parade (in Tampa).

“We see people every single time,” she said.

Parade participants ranged from scouts carrying flags, to kids riding bicycles, to belly dancers shimmying down the street.

Lots of people in the parade were clearly having a great time, including Rosie Heim, the newly elected honorary mayor of Land O’ Lakes.

Heim waved to friends and onlookers from the back of a convertible being driven by Suzanne Beauchaine, of the Central Pasco Chamber of Commerce.

Both women smiled broadly, as they made their way down the parade route.

Some parade watchers stood under the blazing sun. Others settled on lawn chairs, shaded by ancient oaks.

Three-year-old Benjamin Field, of Land O’ Lakes, sits on his dad, Matt Field’s shoulders. It’s the perfect perch for parade watching.

Wendi Meyers, of Land O’ Lakes, came to see her dad, Maj. Steve Gay, squadron commander of the of the North Tampa-Lutz Cadet Squadron of the civil air patrol. He was marching in the parade.

Meyers and her 5-year-old daughter, Ayla, had to wait quite some time to see Gay, but when they did, he flashed them a huge smile and a wave.

As people passed by throwing beads, Linda Voyton, of Lutz, encouraged them to toss them a bit farther.

“Get an arm, get an arm. You’ve got to throw harder than that,” Voyton said.

“Big arm. Big arm. Throw hard. Throw hard,” she urged another bunch of bead throwers.

Voyton, who was at the parade for the first time, was accompanied by her 7-year-old grandson, Jayden Beezer, and her daughter, Nina Beezer.

Three-month-old Braylen Moore had a great viewing place for the parade, sitting on her mom’s — Emily Moore of Lutz — lap at the parade.

As a group of U.S. Army Retired veterans rode by on motorcycles, Voyton expressed her appreciation. “Thank you for your service,” she shouted.

The parade attracted most of the crowd’s attention, but there were other aspects of the event, as well, including a baking competition and auction, a train show, races before the parade, vendors and the election of a new Lutz Guv’na.

Twenty-one-year-old Kori Rankin raised the most money, winning the title of Lutz Guv’na for 2017.

She defeated Lutz Guv’na incumbent Greg Gilbert, of Beef O’ Brady’s, and Jessica Sherman, of Pinch A Penny Lutz, to win the title.

All together, the candidates raised $7,000, which will be used to support Lutz community groups.

Rankin isn’t the first member in her family to win the coveted sash. Her stepmother, Jennifer Rankin, won the honorary title in 2015.

Published July 12, 2017

Serving the community is Rosie Heim’s motto

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When Rosie Heim decided to toss her hat into the ring to run for honorary mayor of Land O’ Lakes, she had a purpose in mind.

She wanted to raise the profile of the GFWC Lutz-Land O’ Lakes Woman’s Club in the community of Land O’ Lakes.

She wants the club to become “a household name in Land O’ Lakes.”

Gloria Dale and Rosie Heim worked a booth at Land O’ Lakes Music Festival, as Heim made an effort to drum up support for her bid to become the new Honorary Mayor of Land O’ Lakes. Dale is the deputy honorary mayor, a title she’s been given for life. (File)

She explained: “We are very well-known in Lutz because we do the parade, we do the art show. “But, Land O’ Lakes didn’t know the ladies in the green shirts. I wanted some of the businesses to know who we are, and some of the community to know the wonderful work that we do,” she said.

The club is active in many ways.

It pitches in at the Baldomero Lopez State Veterans’ Nursing Home in Land O’ Lakes.

It sponsors the annual Lutz Arts & Crafts Show.

It has an annual flea market, supports survivors of domestic abuse, helps to plant trees, decorates graves of veterans, packs boxes to ship to troops stationed overseas, and does all sorts of other things to support the communities of Lutz and Land O’ Lakes.

It uses the money it raises to help local community groups, and support scholarships.

So, Heim has learned a thing or two about fundraising.

In her quest to become the honorary mayor, she hosted eight events.

When she began the race, she was competing against Andre Pamplona. But, he needed to divert his energy to his family when owners of Royal Lanes decided to close the bowling center that Pamplona managed, Heim said.

That didn’t slow her down, though.

The woman’s club will get a portion of the money she raised, she said. “The chamber will get the rest for the community services that they do.”

Heim said she doesn’t have a clique that she hangs out with, but she has loads of connections.

Besides the woman’s club, she’s involved with Women-N-Charge, which is a networking group. She’s also involved with AARP, churches and other groups.

Heim said she wants to recruit more ladies to be involved with the woman’s club because more help is needed.

“There is a need in the community to help with community services,” Heim said.

Many of the women in the club are getting older and aren’t able to do as much as they once could, she said.

“Not all of the ladies are physically able to move tables and set up crafts,” she said. “We would love younger people with better backs.”

Besides working to increase the woman’s club’s ranks, Heim hopes she can attract more members to the Central Pasco Chamber, too.

She plans to be an ambassador for the organization — reaching out to new businesses and giving them a warm welcome from the chamber.

“I’ll do the ribbon cuttings,” she said.

She’ll also be participating in the Lutz Fourth of July Parade.

“They’re going to get me a convertible,” said Heim, who joined the woman’s club 10 years ago, after retiring from her job as a special needs school assistant at Denham Oaks Elementary.

She said she’s happy to be the face of the Central Pasco Chamber of Commerce, and will do what the chamber would like her to do to spread its goodwill.

“If any of the schools asks me to come and speak and give awards to the kids, I’m available to do that,” Heim said.

Being involved is rewarding, said Heim, noting she was overwhelmed during a recent pasta dinner fundraiser she had.

Ninety-six people turned out.

“I was just so honored and overwhelmed by the love shown in that room,” she said. “They were chanting my name, ‘Rosie. Rosie.’”

It was incredible, Heim said. “When you give, it’s always returned to you 10-fold.”

Published June 21, 2017

Land O’ Lakes festival offers music, car show, food

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Things didn’t go exactly as planned.

The permanent stage event organizers had hoped to use remains under construction.

Soul Circus Cowboys were the headline act at the second annual Land O’ Lakes Music Festival.
(Courtesy of Suzanne Beauchaine)

There were also some pre-event traffic snarls. And, electrical problems threw off the schedule, precluding Stonegrey, the first musical act, from being able to perform.

Those at the festival had the chance to hear performances by The Higgins Brothers, Shalyah Fearing, City Groove and Soul Circus Cowboys.

The event was presented by the Central Pasco Chamber of Commerce, as a way to give back to the community.

David Gainer, the event chairman and president-elect for the Central Pasco Chamber of Commerce, was disappointed things didn’t go as smoothly as planned.

“With all the pre-planning and walk-through the day before, we somehow still had a couple of issues. It was disappointing not to have Stonegrey open the show.  We sincerely apologize to them and, more importantly, their fan base who came out to see them,” he said.

Overall, though, those attending the second annual Land O’ Lakes Music Festival seemed to be having a good time.

Gloria Dale and Rosie Heim were working a booth to try to drum up support for Heim, who is campaigning to become the new Honorary Mayor of Land O’ Lakes. Dale is the deputy honorary mayor a title she’s been given for life.
(B.C. Manion)

People were checking out the vintage Cadillac and old-school Nova, the Teslas, and the other vehicles that owners were showing off at the Al and Ida Silver Memorial Car Show.

Event-goers also were grabbing a bite to eat, including barbecued meals served by Hungry Harry’s Family Bar-B-Que, hot dogs from D&R Specialty Dogs, and food and drink from other vendors.

And, the mood was generally upbeat, as people strolled up and down vendor aisles, checking out displays and picking up freebies at the March 11 event at the Land O’ Lakes Community Center and Park.

“This is a great day,” said Phyllis Bross, who was working at the AARP Land O’ Lakes Chapter’s booth to raise awareness about the organization. “People seem happy, and I see children with balloons. Everyone loves the food.”

Rosie Heim was at the festival trying to garner support for her bid to be the next Land O’ Lakes Honorary Mayor. She wants to win the race so she can make more people aware of the GFWC Lutz-Land O’ Lakes Woman’s Club, a volunteer organization involved in countless community causes and events.

Heim was there with her sidekick, Gloria Dale, who has been named the deputy honorary mayor of Land O’ Lakes for life.

The two ladies were selling “I love Land O’ Lakes” buttons and chances for prizes, to help raise money for Heim’s campaign.

Shalyah Fearing, a performer whose familiar to fans of the television program ‘The Voice,’ performed at the second annual Land O’ Lakes Music Festival on March 11.

Tim Clayton Sr., and his son, Tim Clayton Jr., were there working the Knight Pest Control booth. The presence of a life-size replica of a knight in shining armor helped draw attention to their booth.

“We go to all of the chamber events,” said Tim Clayton Sr., whose company is a member of Central Pasco Chamber of Commerce, and has offices in Pasco, Hernando and Pinellas counties.

He was particularly pleased that the event featured a car show, in addition to the music and vendors.

“There are a couple of Teslas over there,” he said. “They’re beautiful cars.”

There were scores of other businesses and organizations with booths at the event.

Lowe’s Home Improvement had a booth and so did Holy Trinity Lutheran Church. Seal Swim School was there, and so was Connerton. The Laker/Lutz News had a booth, too.

Organizers estimate attendance at about 1,000. Admission was free, except for reserved seating at the concert. Parking was $10.

Gainer said the experience “was definitely a learning process for us (event organizers), but it will help us with the planning of our future events.

“Overall, we believe it was a success, and we can continue to build from this. We understand that it takes time to grow an event such as this, and we intend to see it become a signature event that the Land O’ Lakes community can look forward to annually,” he said.

Published March 15, 2017

Showering others with kindness

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Every year, like clockwork, members of the Lutz-Land O’ Lakes Woman’s Club throw a luncheon and shower to benefit women and children living in two area domestic violence shelters.

Club members come to the event bearing clothing and other gifts to give to the shelter residents. They tend to be practical items, such as diapers, children’s toys, children’s clothing and personal hygiene supplies.

The woman’s group also has a boutique and a flea market, where club members and the general public can shop to raise money for the shelters.

Rosie Heim, president of the Lutz-Land O’ Lakes Woman’s Club, works with member Jeannie to sort donations. (Photo courtesy of the Lutz-Land O’ Lakes Woman’s Club)
Rosie Heim, president of the Lutz-Land O’ Lakes Woman’s Club, works with member Jeannie to sort donations. (Photo courtesy of the Lutz-Land O’ Lakes Woman’s Club)

The event also features a $6-a-plate lunch of lasagna, salad, bread, a drink and dessert, which is open to the public.

“Last year, we fed 75 people,” said Joan Collins, chairwoman of the luncheon for the woman’s club.

The items provided through the woman’s club luncheon lifts the spirits of the women and children who live at Sunrise of Pasco Inc.’s domestic violence shelter, said Trish Kley, the center’s development director.

They appreciate that people who don’t even know them are willing to help them, and they marvel at the items that are donated, she said.

Shelter residents get excited as “they are unloading and unloading and unloading” the vehicles that deliver the items that were donated at the shower, Kley said.

“What they do is fantastic. So many of these things, we’d never be able to supply,” Kley added.

The shelter is grateful for any donations and particularly need practical items, such as toilet paper, toiletries and bigger-ticket items such as highchairs, car seats and strollers.

Sunrise is seeing a growing demand, and is addressing that by adding 15 new beds, Kley said.

The woman’s club event offers a chance to do a bit of shopping and to mingle at lunch, Collins said. Before lunch, there’s a boutique and mini-flea market, where club members and the general public can purchase goods.

The money raised is donated to Sunrise and to the Pasco County Salvation Army Domestic Violence Shelter in Pasco County.

Collins said once the boutique is over, the club will also donate those gently used items — if the shelters want them.

The woman’s club gets satisfaction from the annual event because they know that the shelters need the help, Collins said.

“They’re very appreciative of everything we give them,” Collins said.

Abuse shelter benefit luncheon and boutique

Aug. 22: 10 a.m. shopping at the boutique, followed by lunch at 11:30 a.m.
Lunch is $6 a plate for lasagna, salad, bread, dessert and a drink
Where: Lutz Community Center, 98 First Ave. N.W.
Questions? Call Joan Collins at (813) 855-7254.

Land O’ Lakes woman gives personal touch to greetings

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In this age of Tweets and texts, Gloria Dale sticks with an old-fashioned method of sending holiday cheer to veterans and troops.

She writes each of her greeting cards by hand.

The 78-year-old spends much of the year preparing about 1,575 cards to hand out at local nursing homes and to mail to active military personnel overseas.

Gloria Dale works through the year, writing holiday greeting cards for area veterans and military troops overseas. (Photo by B.C. Manion)
Gloria Dale works through the year, writing holiday greeting cards for area veterans and military troops overseas. (Photo by B.C. Manion)

She’s a fixture at the Dunkin’ Donuts on SR 54 in Land O’ Lakes — where she plants herself at her favorite corner table on Wednesdays, Saturdays, Sundays and holidays.

She sips coffee as she jots out cards. Sometimes she’ll indulge in a bagel or some oatmeal.

When she’s not at the shop, she can be frequently found penning the cards at Winter Quarters Pasco RV Resort’s clubhouse, while watching NASCAR or her beloved Tampa Bay Rays.

Dale does the holiday card project every year, on behalf of the Lutz-Land O’ Lakes Woman’s Club.

She got involved about eight years ago, while helping other club members complete the task.

“Well, some of them write so small you can’t read it,” Dale said. So, she thought to herself: “I’ll just take that little chore on myself.”

She asked the group: “Can I take these cards home?”

They told her that’d be fine.

“So, I took those cards home on a Thursday, and the next Thursday I took them back, all done,” Dale said.

Since then, the project has become Dale’s little baby.

As soon as one holiday season is over, she’s out buying cards for the next one.

“After Christmas, I go to the store. They’ll come down — 75 percent and 80 percent off,” said Dale, who pays for the cards herself.

The woman’s club pays for the postage to send the cards overseas, said Rosie Heim, club president.

Heim said the club is lucky to have someone with Dale’s commitment.

“I’m loving that she does it. She gives a personal touch from the club, which we like,” Heim said. “We want people to know that we care. She has beautiful writing.”

Signing the cards is simple, Dale said.

“I could get a stamp that says ‘Merry Christmas’ or ‘Happy Holidays,’” Dale said, but she added, “That would look horrible.”

Instead, she carefully signs each card, places it in an envelope and then adorns the envelope with holiday stickers.

“This is what it looks like when it’s finished,” Dale said, holding a card that she’s finished. “It doesn’t look commercial.”

Dale says she enjoys the project. It’s a way she can honor people who have put their lives on the line for the nation.

“My dad was in the service,” she said. “I had an uncle who was in the service who got killed. I had brothers-in-law and my husband. They all served.

“My (late) husband (Harry), about the last thing he said to me was, if there’s anything to do to help a veteran, help them. So, I try my best.”

Not everyone who gets a card always knows they get it, especially in nursing homes where patients may not always be aware of what’s going on around them.

“But the family will know that they have a card, that we’re thinking of them,” Dale said.

The greetings may also bring a bit of cheer to troops overseas at the holidays, she said.

“I enjoy doing the cards. I can sit and write all day long,” Dale said. “It gives me something to do. It keeps my fingers limber.”

Anyone with new holiday cards they would like to contribute or who would like to help cover postage costs can reach Dale at (813) 215-1045.