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Serving Lutz since 1964 and Pasco since 1981.
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Serving Pasco since 1981/Serving Lutz since 1964

State Road 54

Discussion continues on Pasco BMX park

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A BMX and bicycle park may not happen anytime soon in Pasco County, but officials appear to be interested in seeing what can be done to bring the idea to life.

The Pasco County Commission heard a briefing on the concept at its Sept. 8 meeting.

Delaney Morrison, president of the nonprofit Ride Local Inc., outlined the vision for a new large-scale BMX (bicycle motocross) park, that she said would complement existing BMX parks in the region, would expand the area’s recreational offerings and would help to attract more tourists to Pasco County.

Shown here are riders at Tampa BMX in Lutz. A nonprofit organization called Ride Local Inc., is trying to bring a covered BMX track and other amenities to Pasco County. (File)

The idea is to partner with the county to construct a BMX track and bike park on a 23-acre tract situated of the intersection of State Road 54 and Gunn Highway in the Odessa/Trinity area. The land is presently owned by Pasco County Utilities.

Under the proposal, about 3 acres would be used for a BMX dirt race course made of various jumps and rollers.

That would mark the first stage of a larger, surrounding bike park that would include a pump track, skate park, mountain bike obstacle course, casual bike path and other features.

The proposal calls for having an open air, covered track.

“We think that this is super important here in Florida, given the heat and the rain that we have,” Delaney said.  “We really think that that roof will set us apart from just having another BMX track.”

She also noted there would be opportunities for recreational leagues and a beginner’s program for newcomers to the off-road racing sport. And, the facility would host large-scale competitive events sanctioned by USA BMX.

The open space also could be used for drone races, truck rallies, and Boy Scouts of America and All-Pro Dad meet-ups, among other activities, Morrison said.

Over the past year or so, Morrison and her team have had ongoing discussions with Pasco County Commissioner Kathryn Starkey and Keith Wiley, the county’s director of parks, recreation and natural resources.

“They came to me because of my background with cycling and biking,” said Starkey, who helped to Delaney’s group find the proposed site.

It’s an excellent location, Delaney noted, because it’s along the booming State Road 54 corridor, sits along the Tower Road extension and near a future high school, whose adjacent lot could be used for overflow parking for large events.

She also noted that it’s in the middle of some huge community developments, such as Asturia and Starkey Ranch, and others being built in the area.

Plus, she said, the location also pairs well with Tampa BMX and Oldsmar BMX, which is under construction — to attract regional and national tournaments.

Commissioners appear open to the idea, but money is the biggest hurdle.

Pasco County Commission Chairman Mike Moore, who also chairs the Tourist Development Council, said during a recent TDC meeting that the county might be able to support some type of land use or lease deal, but is not in the position to fund additional capital projects.

Moore reiterated the funding issue during the board’s Sept. 8 meeting. He said doesn’t want to give the group false hope.

But, Starkey said Delaney’s briefing was for information only, at this point.

She plans to work with Delaney’s group to explore various funding sources, including possible funding from the legislature and support from private sponsors.

Delaney said the Ride Local Inc., is looking into creative ideas, such as leveraging a corporate naming sponsorship or partnering with an electric company to install solar panels on the proposed covered roof to help offset costs.

Keith Wiley, the county’s director of parks, recreation and natural resources, said a bike park/BMX was listed as one of the highest unmet needs during workshops held to develop the county’s most recent master parks plan.

However, Wiley noted, that type of amenity was not included in the master plan and, thus, no money has been planned for that type of project.

Wiley said he likes the concept of a bike park, with a BMX track, a playground and open spaces because that would address diverse user groups.

Delaney noted BMX’s broad appeal.

“The biggest thing about BMX is that this is a family sport,” Delaney added.

“This is one of the few sports that you can do alongside your children, not just sitting on the sidelines watching them, or waiting for practice to be over.”

Adam Thomas, the county’s tourism director, said the proposed facility could help round out the county’s sports offerings.

“The TDC (Tourism Development Council) board is in full support of this. I am in full support of this,” Thomas told county commissioners.

“This is a great opportunity, for not only our citizens, but to really diversify our product as a Sports Coast, and as our destination of sports events. The economic impact is strong. The visitation is strong. You have a great partner here with Delaney. I think this is a great opportunity for us to move forward, but funding — obviously, everything comes down to funding.”

Published September 16, 2020

A BMX park in Pasco County?

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Pasco County has marketed itself in recent years as a premier amateur sports and recreation tourism destination.

Its tourism arm —  Experience Florida’s Sports Coast — has leveraged that credo, with state-of-the-art athletic facilities springing up. Those include the AdventHealth Center Ice skating rink, Wiregrass Ranch Sports Campus and Sarah Vande Berg Tennis & Wellness Center.

Could a large-scale BMX (bicycle motocross) park be the county’s next major attraction?

Delaney Morrison, and her team, would like to see that happen.

Morrison operates Pinellas Park’s J&R Bicycles BMX Super Store. She’s also president of Ride Local Inc., a nonprofit group committed to providing safe and well-organized environments where enthusiasts can hone their skills in extreme sports.

This is a basic rendering of what a BMX track could look like in Pasco. A project is believed to cost a minimum of $1.7 million to $2 million, without additional frills, such as an open-air covered roof for year-round use. (Courtesy of Ride Local Inc.)

She outlined the Ride Local’s concept at the Pasco County Tourist Development Council (TDC)’s August meeting.

“We’re eager to work with you, and hopefully bring BMX to Pasco County. It has been a passion of ours for decades now,” Morrison told the TDC, as she unveiled a 40-page proposal on the initiative.

The idea is to partner with the county to construct a BMX track and bike park on a 23-acre tract situated of the intersection of State Road 54 and Gunn Highway in the Odessa/Trinity area. The land is presently owned by Pasco County Utilities.

Under the proposal, about 3 acres would be used for a BMX dirt race course made of various jumps and rollers.

That would mark the first stage of a larger, surrounding bike park that would include a pump track, skatepark, mountain bike obstacle course, casual bike path and other features.

There would be opportunities for recreational leagues and a beginner’s program for newcomers to the off-road racing sport. It also would host large-scale competitive events sanctioned by USA BMX.

The open space also could be used for drone races, truck rallies, and Boy Scouts of America and All-Pro Dad meet-ups, among other activities, Morrison said.

“Our goals for this project are to establish a world-class track for locals and visiting riders, regardless of age or skill level,” Morrison told the TDC. “With the work that Pasco County already has done as a bicycle community, we know that BMX can just round out your offerings for bicycle activities.”

Location, location, location
Over the past year or so, Morrison and her team have had ongoing discussions with Pasco County Commissioner Kathryn Starkey and Keith Wiley, the county’s director of parks, recreation and natural resources.

The identified location seems ideal for multiple reasons.

Morrison praised its high visibility along the booming State Road 54 corridor, sitting along the Tower Road extension and a future high school, whose adjacent lot could be used for overflow parking for large events.

The ability for commuting motorists to see a BMX track from afar is a luxury other like-minded BMX facilities don’t have, Morrison said. Often, she said, they’re “hidden in the back of a park somewhere.”

A 23-acre tract situated of the intersection of State Road 54 and Gunn Highway in the Odessa/Trinity area has been targeted as a possible location for a future BMX track and bike park. (Courtesy of Ride Local Inc.)

Case in point: Tampa BMX at Lake Park in Lutz.

“They have good ridership there, but you can’t see anything from the road. You just have to be in BMX and know that it’s back there,” said Morrison, who grew up in Lutz.

However, she said a Pasco BMX park would pair well with Tampa BMX and Oldsmar BMX, which is under construction — to attract regional and national tournaments.

The trifecta of facilities, she said, “would really set us apart from most other locations in the country.”

The close proximity of the tracks to each other is a selling point, she said.

“You can drive to any one of these tracks within 20 minutes and we could see, aside from bigger events, people from all over Florida wanting to come into our area to be able to ride a Friday, Saturday, Sunday and hit three tracks in the same weekend,” explained Morrison. Plus, she noted, local hotels, shops and restaurants would benefit from the business.

Continuing on the tourism piece, Morrison pointed out BMX is the fastest-growing sport/fitness activity. A study from the Sports and Fitness Association puts it ahead of other activities, such as cardio tennis, skiing, pickleball and rugby, among others.

The sport is pandemic-proof, too, she argued.

Morrison detailed a three-day BMX event last month in Toledo, Ohio — the Buckeye Nationals — drew representatives from 37 states.

If Ohio can attract that kind of crowd, during the summer in the middle of a pandemic, she said, she’s confident that Tampa Bay — with its beaches, Busch Gardens and easy access through Tampa International Airport — would see a rise in tourism.

Finding funding
Money appears the biggest hurdle in getting the project off the ground.

The park has an estimated base cost of $1.7 million to $2 million, Morrison said.

That’s without additional frills, such as an open-air covered roof on the BMX track, to allow for year-round use.

That’s an amenity that Morrison highly encourages, should the county assist in a partnership: “You don’t have to worry about a rainout. You really cut down on the heat. We think we’d get some regulars, a larger local draw than what some other tracks that aren’t covered do.”

Tyler Heinrichs is mid-air during a ride at Tampa BMX in Lutz. (File)

Cities and counties in other states have generally “put up quite a bit of money” with funding such projects, Morrison told the board.

Pasco County Commissioner Mike Moore, who chairs the TDC, indicated the county could negotiate or support some type of land use or lease deal.

Providing upfront funding for construction, though, is all but a non-starter, at least for the present, given the COVID-19 pandemic and funding of other projects, such as the $44 million Wiregrass Sports Campus, he said.

“We just don’t have money in the tourism budget right now for additional capital projects,” said Moore.

“Not saying in the future there might not be, but right now, the cash, whether it be a million, million-and-a-half, two million or three million dollars, it just is not within the tourism budget,” Moore said.

With that, Morrison acknowledged her organization hasn’t fully gone “down the rabbit hole” in terms of capital funding mechanisms.

But, Ride Local Inc., is toying with some creative ideas, such as leveraging a corporate naming sponsorship or partnering with an electric company to install solar panels on a would-be covered roof to offset costs.

The group is prepared for the legwork needed to cultivate creative partnerships and alternate funding sources, she said.

“Really, for lack of a better term, we’re not scared,” Morrison said, there may be some other sources of funding within the state or region they can seek out.

Funding complications aside, TDC members expressed enthusiasm for a BMX facility of some sort.

“I love the idea,” said TDC vice chairman Wendy Longman, owner of Windsong Boat Charters in New Port Richey. “I think it would add a lot of value to the county and with the state of how things are, it’s a great social distancing sport, so I think it’s a phenomenal idea.”

TDC member Judy Sutton, owner of Quality Inn-Port Richey, concurred, hyping up the tourist benefits: “Between the United States and Canada, I also know people that do BMX, and you do travel a lot, and there’s an opportunity to bring it to Pasco.”

Published August 26, 2020

Pinecrest Academy Wesley Chapel gears up for its first year

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Classes won’t start until Aug. 24, but the staff at Pinecrest Academy Wesley Chapel has been setting the stage to create a place where education is engaging.

Pinecrest Academy, a new public charter school, is opening on Aug. 24, in Avalon Park Wesley Chapel. (B.C. Manion)

Drop in to the new charter school, at 33347 State Road 54, and you’ll be greeted by a sign at the front desk that reads: “I’m not here to be average, I’m here to be awesome.”

If you sit in the waiting area, you’ll see another sign, this one in the words of Dr. Seuss: “You have brains in your head, you have feet in your shoes. You can steer yourself any direction you choose.”

The new school, near the entrance to Avalon Park Wesley Chapel, is opening for students in kindergarten through sixth grade. Plans call for the school to serve through eighth grade.

Principal Aimee Mielke gave a reporter from The Laker/Lutz News a sneak peek of the school recently, discussing the charter school’s features and curriculum.

Classes don’t start until next week, but the pent-up excitement about opening the new school is almost palpable.

The classrooms are designed for face-to-face instruction, but built-in cameras and microphones enable teachers to provide real-time, distance learning to students who are studying at home.

“Students are receiving live instruction,” Mielke said. “It is like you’re in school.”

“Students will actually log on in the morning. They take the entire day with their teachers, in a live format,” she said. “They do it using a secure single sign-on, that we have specific to our school, called Collegia.”

Throughout the two-story building, there are accent walls in shade of blue and green that add a pop of color, as you pass down the corridor.

In the art room, steel buckets appear to be pouring out colors — represented by colorful fabrics. A sign in that second-story room sets out the expectations:

  • A is to Aim to do your best.
  • R is to Respect yourself, your peers, the art studio.
  • T is to Trust in yourself and your ability to learn.
Pinecrest Academy Principal Aimee Mielke demonstrates how this piece of technology works, while also offering a warm welcome to new students and families who will be joining her school on Aug. 24, when the new charter public school opens. Everyone on campus will be required to wear a mask to prevent potential spread of COVID-19.

In a kindergarten classroom on the first floor, a display board awaits the “amazing work” coming soon.

The new Wesley Chapel charter school is part of the Pinecrest Academy Inc. network, which has developed a reputation for excellence, Mielke said. All of the Pinecrest schools are A-rated schools.

The school will have “extreme high expectations for instructional practices,” the principal said, and will offer students more than typical opportunities to broaden their learning.

For instance, both Spanish and STEM (science, technology, engineering and mathematics) will be part of the curriculum delivered to every student, she said.

The maximum enrollment this year is 649, and some openings remain. The school’s maximum capacity is over 1,200, giving it plenty of room to grow.

The extra space is coming in handy this year, in light of the COVID-19 pandemic.

The school will be using its cafeteria, but it is also able to convert some empty classrooms into additional lunchrooms.

That way, Mielke said, “students can still enjoy the ability to sit with friends, and teachers still have the ability to eat with their teams.

“Obviously, the most important thing is safety. That’s the bottom line. But, I really wanted also to protect our teachers’ time, as well.

“With everything going on, it adds that much stress, so whatever I can do to kind of decrease that, I’m trying to do,” she said.

Opening a new school during the midst of a pandemic has its challenges, Mielke said.

This sign is one of a trio of signs in the art classroom. It signals the teacher’s belief that students should trust in themselves and their ability to learn.

“Everybody is going to be nervous, so it’s really about addressing that, as an administrator. “Understanding the social-emotional part of that,” she said.

However, she added: “We have many, many, many things that we’re putting in place from, obviously, masks, to arrows in the hallway, to stickers that say to stand 6 feet apart.”

Another challenge is the ongoing roadwork on State Road 54. An expansion project of the road was expected to be finished before the school opened, but that hasn’t happened.

Mielke said she had a meeting scheduled last week with a supervisor of the Florida Department of Transportation, to discuss the issue.

When school opens, she expects an officer to be directing school traffic to the appropriate entrance off of State Road 54, into the school campus.

Because of COVID-19, the school wasn’t able to have the kindergarten camp it had planned, or the school tours. And, it had to postpone the celebratory ribbon cutting.

But, Mielke said that she and her staff are eager to open the school, and welcome students.

“Our job is to be flexible,” she said.

“You’re going to try to make your families as happy, as comfortable, as you can,” she said.

“We’re excited.”

Pinecrest Academy Wesley Chapel, K-6
33347 State Road 54, Wesley Chapel
Principal: Aimee Mielke, (813) 355-0002

Other area charter schools*

Hillsborough County
Learning Gate, K-8
16215 Hanna Road, Lutz
Principal: Michelle Mason, (813) 948-4190

Lutz Preparatory, K-8
17951 N. U.S. 41, Lutz
Principal: Bonnie Guertin, (813) 428-7011

Sunlake Academy of Math and Science, K-8
18681 N. Dale Mabry Highway, Lutz
Principal: Dr. Judith Moore, (813) 616-5099

Pasco County
Academy at the Farm, K-8
9500 Alex Lange Way, Dade City
Principal: Ray Polk, (352) 588-0508

Countrywide Montessori Charter School, 1-8
5852 Ehren Cutoff, Land O’ Lakes
Principal: Michael Picone, (813) 996-0991

Imagine Charter School of Land O’ Lakes, K-9
2940 Sunlake Blvd., Land O’ Lakes
Principal: Aimee Williams, (813) 428-7444

*Within The Laker/Lutz News coverage area.

Sources: Hillsborough and Pasco public schools

Published August 19, 2020

Amazon plans $40 million investment in Pasco

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The Pasco Economic Development Council has announced that Amazon plans to invest $40 million in Pasco County.

The company is planning a new 110,000-square-foot facility in Lutz, according to a Pasco EDC news release.

The facility will be located on a portion of the Hayman-Fuentes property near the northeast corner of State Road 54 and the Suncoast Parkway, according to Lauren Miceli, marketing and communications manager for Pasco EDC.

“This new facility will add hundreds of direct and indirect jobs to Pasco County,” Bill Cronin, president/CEO of Pasco EDC, said in the economic development agency’s release.

The new delivery station in Lutz “will power Amazon’s last-mile delivery capabilities to speed up deliveries for customers in Pasco County,” according to an Amazon news release.

“Delivery stations enable Amazon Logistics to supplement capacity and flexibility to Amazon’s delivery capabilities,” the company release says.

The Lutz delivery station is expected to open in 2021, according to Amazon.

Local officials are delighted by Amazon’s decision to invest in Pasco.

“Amazon’s jobs are unique in the sense that some will work directly for the company and others can essentially open their own business and work as a third party with them. It’s a great opportunity for our residents to start their own small business,” Cronin added.

“The county and Pasco EDC have worked hard to create mixed-use neighborhoods and attract a variety of industries to Pasco,” Pasco County Commissioner Mike Wells said in the Pasco EDC release. “Amazon putting their trust that Pasco is the right place for them shows that our team’s hard work is paying off and we welcome them to our community.”

Amazon’s delivery stations offer entrepreneurs the opportunity to build their own business delivering Amazon packages, as well as independent contractors the flexibility to be their own boss and create their own schedule delivering for Amazon Flex.

Amazon has more than 150 delivery stations in the United States.

Pasco County Commission Chairman Mike Moore reacted to the news, in an Amazon release that announced the company’s upcoming Tampa Bay plans.

“I am thrilled to welcome Amazon and the additional jobs this facility will bring to our community,” Moore said, in the release. “This is another example of Pasco County government and the Pasco Economic Development Council working together to make Pasco County the premier place for business.”

In addition to its planned Lutz facility, the company also has announced a new fulfillment center in Temple Terrace, which is expected to create 720 jobs. That, too, is expected to launch in 2021.

Amazon currently operates seven fulfillment and sortation centers in the state, in Jacksonville, Davenport, Orlando, Miami, Ruskin and Lakeland, according to a company news release.

Amazon’s new operations facility in Temple Terrace will span more than 600,000 square feet on the ground floor. Employees at the site will work alongside innovative technologies to pick, pack and ship smaller customer items, such as books, electronics, small household goods and toys, the Amazon release says.

Amazon will hire for roles in human resources, operations management, safety, security, finance and information technology.

Amazon offers a minimum starting wage of $15 per hour. Its full-time employees also receive full medical, vision and dental insurance, as well as a 401(k), with a 50% company match, beginning on Day 1.

To learn more about Amazon, visit Amazon.com.

Published August 12, 2020

 

Symbolic funeral procession

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Members of Citizens Against Discrimination and Social Injustice, the Pasco County chapter of Black Lives Matter, and the Pasco Young Revolutionaries organized a peaceful ‘funeral procession’ protest on a rainy July 18 afternoon on Beardsley Drive near Meadow Point Boulevard, in Wesley Chapel. A procession was held, instead of a march or rally, because of concerns about COVID-19.The simulated funeral procession included a hearse, provided by Wilson Funeral Home , located in Tampa. The protest was meant to draw attention to black lives lost to police actions taken across the United States. The procession headed north along Bruce B. Downs Boulevard to State Road 54 and concluded at Walmart, at 28500 State Road 54 in Wesley Chapel.

Maya King, left, and Christina Boneta, both of New Port Richey, display a sign representing Black Lives Matter. The women are affiliated with the Pasco County chapter. (Randy Underhill)
Marlowe Jones, of New Port Richey, president of Pasco Young Revolutionaries, organized the peaceful protest, in concert with the Pasco County chapter of Black Lives Matter and Citizens Against Discrimination and Social Injustice.
Diane Scott, of Wesley Chapel, an advocate of Black Lives Matter, places a sign on her vehicle, while preparing to take part in the procession.
A protest parade, intended to simulate a funeral procession, made its way down Beardsley Drive in Wesley Chapel, on a rainy afternoon on July 18. Those taking part included members of Black Lives Matter of Pasco County, Pasco Young Revolutionaries and Citizens Against Discrimination and Social Injustice.

Abstract Artist Cindi Vinci Exhibits at Avalon Park Wesley Chapel

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If you’re looking for something free to do that is interesting, artistic and safe in these days of social distancing, stop by and see the latest artist show at the Welcome Center at Avalon Park Wesley Chapel.

‘Brain Games’

Artist Cindi Sherman Vinci is exhibiting over 20 paintings of her colorful, graphically intriguing paintings at the show sponsored by the Pasco Fine Arts Council and hosted by the developer of this master-planned community on State Road 54, located about three miles east of I-75.

Vinci paintings ask the question, “Do artists create reality as they see it, or does reality show the artist what to create?”

“As far back as I can remember, I have always interpreted the world in an abstract manner — I knew nothing I saw and heard was all there was to the story,” Vinci writes on her website. “For me, the world is a jumble of thoughts and ideas that run amok.”

She goes on to explain that her art reflects her idea of life and all of its jumbled aspects.

“My work reflects what I feel about life and all the changes that have occurred in my life. All my pieces tell my story,” she writes.

Vinci has been fascinated with abstract art since she was 6 years old. Born in 1953 in a stereotypical Italian family, her father also was an artist and taught her as a child. Vinci later studied interior and architectural design at Parsons School of Design in New York City, and also studied studio art and art history at State University of New York in Purchase, New York.

Vinci’s show, which runs through Aug.22, is the result of a partnership that Avalon Park Wesley Chapel began with the Pasco Fine Arts Council over a year ago.

‘Railroad’

“Our goal was to bring art and cultural events, exhibits and educational classes to East Pasco County,” explains Stephanie Lerret, senior vice president of the Avalon Park Group. “In our first year, this partnership has led to the discovery of local artists, introduced art workshops to the community and given member artists the opportunity to feature their work in a new venue. We couldn’t be more pleased with the outcome!”

“One of the main goals of this partnership was to introduce people to local artists with monthly exhibits and demonstrations,” said Lerret. “This partnership has allowed us to expand the arts not only to our residents, but also to the entire east side of the county.”

“It has been an overwhelming positive experience as well for the Pasco Fine Arts Council to expand its presence in East Pasco, thanks to the vision and generosity of the Avalon Park Group,” said Jo Baughman, director of the Council.

For Baughman, who has been involved in the Pasco Fine Arts Council for over 20 years, the invitation from Avalon Park West to work together accomplishes a long-held dream.

“This partnership has been a tremendous asset to the artist community and our patrons, and has greatly expanded our ability to bring arts to all of Pasco County,” said Baughman.

It is the vision of Avalon Park Wesley Chapel for its planned downtown to be the cultural and event center of East Pasco County. The downtown’s first phase will include a dedicated Arts Gallery that will become the permanent East Pasco home for the Pasco Fine Arts Council.

Artist Cindi Vinci
Gallery Show
Through Aug. 22
10 a.m. to 5 p.m.
Tuesday – Saturday

Reception
“Something Different”
Friday, Aug. 21, 6 p.m. to 8 p.m.
Free – Refreshments Served

East Pasco Fine Arts Gallery
Avalon Park Information Center
33613 State Road 54, Wesley Chapel

Free Fall Workshops
Explore your artistic side at these upcoming seminars hosted by the Pasco Fine Arts Council. Classes are limited to just eight students, and Zoom participation also is welcome.

Beginning Drawing
With Shawn Dell Joyce
Great for beginners and teens
Aug. 25, 10 a.m. to 3 p.m.
Must sign up by Aug. 17
Avalon Park Amenity Center

Getting Started Powerfully
with Polymer Clay
With Ann Larsen
Great for beginners and teens
Sept. 11, 10 a.m. to 4 p.m.
Must sign up by Sept. 3
Land O’ Lakes location provided at registration

Textures and Mixed Media
With Patricia Garrow
Sept. 21, 10 a.m. to 4 p.m.
Must sign up by Sept. 14
Avalon Park Amenity Center

Published July 29, 2020

Pasco keeps growing, despite COVID-19

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Business in Pasco County is coming back to life as residents, weary of a pandemic-enforced lockdown, venture back to the world of shopping and dining.

There are hopeful signs for commercial rebirth.

Continued residential growth in Bexley by Newland Communities generates foot traffic for nearby shops, restaurants, grocery stores and other small businesses. (B.C. Manion)

Neon “open” signs are visible in storefronts.

Banners planted at the roadside’s edge wave at passing motorists.

Parking lots at malls and shopping centers are filling up again.

But, it’s not just the established businesses that are reviving Pasco’s economy. Business owners and developers continue to invest in new retail especially along one of the county’s busiest east/west corridors – State Road 54 and State Road 56.

On State Road 54, west of U.S. 41, The Preserve Marketplace and two retail centers at Starkey Ranch are adding shops, restaurants, health care services, and offices.

At Bexley Ranch, in Land O’ Lakes, land is being cleared and leveled on Lot A for the Bexley South Office Park, off Bexley Village Drive, near Springhill Suites.

A Crunch Fitness is scheduled to open Aug. 25, off State Road 54 in Trinity.

This sign signals future plans for a car wash, just south of the new Aldi that opened at Cypress Creek Town Center. (B.C. Manion)

Meanwhile, on the State Road 54/56 corridor east of U.S. 41, there are new developments, too.

Near the juncture of State Road 56 and Interstate 75, a banner announces that Tidal Wave Auto Spa is coming to an outparcel at Tampa Premium Outlets.

In the same general area, Main Event, a 50,000-square-foot entertainment venue, celebrated its grand opening less than two weeks ago.

And, another Crunch Fitness is planning to open in October in the old Winn-Dixie location, off Collier Parkway and State Road 54, in Land O’ Lakes.

The Collier Parkway location is a great choice for a fitness gym because it’s along a high traffic corridor, said Geoff Dyer, president of Crunch Fitness. “It’s in the heart of the (Land O’ Lakes) neighborhood,” he said.

Crunch Fitness is planning to open a gym in October in the former Winn-Dixie grocery store, at State Road 54 and Collier Parkway. An employee manned a display outside the site to take membership applications. Another Crunch Fitness is opening Aug. 25, off State Road 54, in Trinity. (Kathy Steele)

During the COVID-19 shutdown, work continued on the Trinity and Land O’ Lakes locations, Dyer said, adding, “for all intents and purposes, we haven’t seen any slow-down in our developments.”

He noted that Crunch Fitness gyms shut down for about two months at the start of the pandemic, but now the gyms are open and adhering to safety guidelines of the Center for Disease Control and Prevention.

“Membership has returned to about 95% of what it was pre-shutdown,” Dyer said.

While activity, in general, appears to be picking up and new construction continues to kick up dirt — a cloud hovers over business decisions due to the uncertain nature of COVID-19.

Ralph Santell and his family moved to Starkey Ranch and began plans to open Santelli Pizza & Pasta nearly three years ago. They saw the growth happening in Pasco.

His storefront is at Starkey Ranch Town Square, a plaza located at State Road 54 and Gunn Highway. A few tenants in the center, including J. Joseph Salon, are open.

Santelli Pizza & Pasta will open around September at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Santell plans to open by September, possibly with outdoor dining and takeout. He said he’ll decide closer to opening whether he’ll initially offer indoor dining.

“That (COVID-19) has been an extra challenge that influences things on a daily basis,” Santell said. “It’s been hard to navigate the whole COVID-19 situation. We take it one day at a time.”

Santell also owns a restaurant in the Westchase subdivision in Hillsborough County. That restaurant closed, then reopened, but is now closed again — except for takeout.

Another Starkey Ranch retail center at State Road 54 and Heart Pine Avenue – Starkey Ranch Business Park – also has a roster of tenants slated to open, including The Wicked Pour, Tropical Smoothie Café and Hungry Greek.

The pandemic slowed opening plans, but construction on the retail park is nearly finished.

“All of these are coming along,” said Matt Call, project director for Starkey Ranch. “With COVID-19, things take a bit longer.”

Additional outparcels at both retail centers are available for development — though it could take longer to get projects going, Call added.

Typically, residential construction is a key to spurring on new retail, Call said.

He said Starkey Ranch and Bexley by Newland are the top residential sellers in the Tampa Bay area. Together, they add about 800 residential units annually to Pasco, he said.

Work is underway on the Bainbridge Sunlake, an upscale apartment development, being built at Mentmore Boulevard and State Road 54, next to The Shoppes at Sunlake Centre. (B.C. Manion)

Pasco also is on an apartment building spree with about nine complexes planned or under construction.

Near the Tampa Premium Outlets and Cypress Creek Town Center, Brightwork Crossing apartment complex is attracting new renters to the commercial epicenter of the Wesley Chapel area.

Two Altis apartment complexes, one by Wiregrass Ranch on State Road 56 and a second on South Branch Boulevard at Starkey Ranch, are adding to Pasco tenant population.

Bainbridge Sunlake is an upscale apartment complex being built at State Road 54, and Mentmore Boulevard, next to The Shoppes at Sunlake Centre.

A new standalone Starbucks is coming soon to the Sunlake shopping center, as well.

Retail developments, including The Preserve Marketplace, are adding new tenants, including the recently opened anchor store – Greenwise. Majik Touch Cleaners is open, too.

Other tenants with plans to open include Chipotle, Heartland Dental and CVS Pharmacy.

“It’s going to be a cool little plaza when it’s done,” Call said. “I think Pasco is going to continue to grow. There’s no doubt in my mind.”

What’s happening along State Road 54
Here are some of the office, retail or residential developments that have opened or are in progress along State Road 54.

Construction on a dental office is nearing completion at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

The Preserve Marketplace (State Road 54 and the Suncoast Parkway)

  • Greenwise Market, owned by Publix, is a specialty grocery store offering an array of organic and natural food products.
  • TouchPoint Medical manufactures medical dispensing equipment, including high-tech carts.
  • Organic Nails offers nail art and design services.
  • Heartland Dental provides administrative support and career development services among a network of dental partnerships
  • CVS Pharmacy is a national chain of drugstores.
  • Majik Touch Cleaners provides laundry and dry-cleaning services in Pasco and the Tampa Bay area.
  • Sport Clips provides haircuts for men and boys.
  • Panera Bread is a national chain that serves sandwiches, salads and pastries.
  • Chipotle Mexican Grill is a national chain restaurant serving made-to-order burritos, tacos, wraps and salads.
The Wicked Pour and Hungry Greek will open soon at Starkey Ranch Business Park, at State Road 54 and Heart Pine Avenue. (Kathy Steele)

Starkey Ranch Business Park (State Road 54 and Heart Pine Avenue)

  • The Wicked Pour is a craft beer, wine and taproom with board games, giant Jenga and cornhole.
  • Hungry Greek is a casual restaurant chain offering fast Greek food.
  • Urgent Vet offers after-hours care for pet illnesses and emergencies.
  • Abela Story, a women’s boutique, offers trendy styles for all tastes, and accessories.
  • Encore Nail Salon provides nail art and design, and other services.
  • Chase Bank is a full-service bank.
  • YogaSix is a hot yoga-style studio.
E sushi and Grill, a Japanese restaurant, is expected to open soon at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Starkey Ranch Town Square (State Road 54 and Gunn Highway)

  • Santelli Pizza & Pasta is a family-owned Italian restaurant with pizzas and pasta dishes.
  • E sushi & Grill is a Japanese restaurant.
  • J. Joseph Salon is a luxury hair salon.
  • Great Clips is a discount, walk-in hair salon.
  • Quality Plus Cleaners provides laundry and dry-cleaning services.
  • The UPS Store offers mailing, printing and mailbox services.
  • A dental office, which has not yet been identified, is on the outparcel across from Santelli Pizza.

Published July 29, 2020

Consumers have more grocery options in Pasco

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Grocery shoppers now have two more options in Pasco County, as GreenWise Market and Aldi have opened new stores.

The 25,147-square-foot GreenWise Market, at the Preserve Marketplace Shopping Center, 2175 Sembler Drive, is GreenWise Market’s fourth location in Florida. The Preserve Marketplace is off State Road 54, in Odessa.

GreenWise Market just opened a location in Odessa. Shoppers can sip coffee or wine, as they peruse through the store’s broad array of specialty, natural and organic foods. (B.C. Manion)

“Our GreenWise Market is about exploration, community, enticing the palate, and a place for the foodie, as well the food connoisseur. We celebrate food, and have an extended offering of natural, organic and prepared foods,” said Maria Brous, director of communications for Publix, via email.

The store offers specialty, natural and organic foods. Its personal care offerings include  vitamins, nutritional supplements, natural soaps and shampoos, and more. Its meats have been raised with no antibiotics or added hormones, and it offers sustainably-sourced seafood.

Shoppers also can pick up made-to-order meals and grab-and-go foods, such as handcrafted gourmet sandwiches and freshly baked pizza.

They also can select from a curated collection of wines and imported cheeses.

Another feature: Shoppers can enjoy a cup of locally roasted coffee, wine and beer on tap, or other selections, which they can drink while shopping, or when relaxing at the bar.

The Odessa store expects to have about 130 employees, Brous said.

Despite the COVID-19 pandemic, Brous said, “our stores continue to be busy.

Do you enjoy buying some foods in bulk? You may want to check out the selection available at GreenWise Market, in Odessa. (Courtesy of GreenWise Market)

“We ask our customers to shop as they normally would, but not to stockpile, so that their friends, family and neighbors have the same opportunity. The grocery industry is resilient, and we just needed to be patient and allow the industry an opportunity to recover.

“We are seeing better conditions in most categories; however, paper and cleaning products have been slower to rebound. For this very reason, customers may see limits in place. In addition, limits will vary by store depending on high demand for certain items,” she said.

GreenWise Market is owned and operated by Publix Super Markets Inc., a privately owned company. Publix is one of the 10 largest-volume supermarket chains in the country.

Aldi also opened a new store in Pasco market, at 2215 Sun Vista Drive in Lutz, near a broad array of shops, restaurants and stores at Cypress Creek Town Center.

Matt Thon, the Haines City Aldi division vice president, said the grocer considered a variety of factors when choosing a store location.

“We want the best sites that are closest to our shoppers and can support a high daily traffic volume,” Thon said, via email.

Aldi just opened a new location in Lutz, at the edge of the Cypress Creek Town Center. The store is part of the company’s expansion efforts. It aspires to be the third-largest grocer in the nation, by store count, by 2022.

“As the demand for Aldi grows, so do our real estate options. Bottom line, we want to be conveniently located for our shoppers,” Thon added.

He noted that Aldi’s “priority focus is saving people money on the food and products they want most.”

He said the store achieves that by “offering shoppers a curated selection of Aldi-exclusive brands.

“More than 90% of our store consists of Aldi-exclusive products,” he said.

He also noted that “when it comes to value, Aldi won’t be beat on price. For the past decade, Aldi has held the esteemed title of Value Leader among U.S. grocery stores by Market Force Information.”

Thon also said that each of Aldi’s stores, including the one in Lutz, employs 15 to 20 people.

If you enjoy fresh fruits and vegetables, chances are you’ll find something to your liking in the Aldi produce section. (Courtesy of Aldi)

During COVID-19, Aldi has been focusing its efforts on ensuring essential food and household goods are available, Thon said.

The new location is part of Aldi’s national expansion, according to a company news release. The grocery chain has nearly 2,000 stores across 36 states and aspires to become the third-largest U.S. grocery retailer, by store count, by the end of 2022, the release says.

Aldi offers its own line of gluten-free products, antibiotic-free meats and organic products, including bananas, tomatoes, avocados, apples and salad mixes, and organic milk, almond butter and salsa, among other things, the company reports.

Aldi also has integrated several new safety features in all its stores across the country, to ensure the health and safety of customers and employees.

GreenWise Market
GreenWise Market features foods for the health-conscious, as well as gourmet foodies, including specialty, natural and organic foods. GreenWise Market is owned and operated by Publix Super Markets Inc.
Where: 2175 Sembler Drive, Odessa
When: Hours are 7 a.m. to 9 p.m., daily
Info: GreenWiseMarket.com

Aldi
Aldi offers its own line of gluten-free products, antibiotic-free meats and organic selections. It prides itself on its affordability, and is aiming to become the nation’s third-largest grocer, by store count, by 2022.
Where: 2215 Sun Vista Drive in Lutz
When: Hours are 9 a.m. to 8 p.m.
Info: Aldi.us

Published July 29, 2020

Pasco eyeing rule changes to spur more jobs

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The Pasco County Commission is looking at changing the county’s employment center land use requirements in an effort to encourage more jobs.

County Commissioner Jack Mariano raised the issue during the board’s July 14 meeting, noting that he’s aware of a potential development near the intersection of State Road 54/Suncoast Parkway that could yield more jobs, if the site wasn’t required to have a multifamily component.

“I don’t want to restrict anybody, with EC (an employment center designation), not to be able to create more jobs,” Mariano said. “I want to get every single job that I can.”

Commission Chairman Mike Moore chimed in: “I agree. Do we want apartments or 500 more jobs? We want the jobs. It’s not hard to figure out, right?”

Moore said that’s especially true along the State Road 54/56 corridor, which already has a substantial amount of housing available.

Commissioner Mike Wells said he also supports Mariano’s position.

Nectarios Pittos, the county’s planning and development director, reminded commissioners that it has been the county’s longstanding policy to locate housing close to employment.

He also noted that the county’s plan promotes creating density to support transit plans.

Sites designated as employment centers that are 20 acres or less are not required to include multi-family development, Pittos added.

He also cautioned commissioners that such a change could contribute to traffic congestion.

Commissioner Kathryn Starkey said the board needs to hear the pros and cons of making such a change.

“We’re making some knee-jerk reactions,” Starkey said. “We only have two east-west roads. We need to be careful.”

Commissioners directed county staff to prepare a board workshop for further discussion on the issue.

In other action, the board:

  • Approved a resolution to notify the public of the county’s proposed solid waste rate increase of $7 per equivalent residential unit (single-family) for fiscal year 2021. The resolution also includes a proposed increase in per-ton tipping fees of $6.39 per ton for fiscal year 2021. A public hearing on the proposed increases has been set for Sept. 8 at 9 a.m., in the board chambers of the Historic Pasco County Courthouse, at 37917 Meridian Ave., in Dade City.
  • Approved an amendment to an agreement with Good Samaritan Health Clinic of Pasco Inc., to extend the time to complete the installation of a generator for the pharmacy and medical flooring for the clinic. The original completion date was scheduled for Sept. 30, 2020. However, due to COVID-19, an extension was necessary. The new completion deadline is Sept. 30, 2021.
  • Promoted Brian Hoben to the position of community services director. Hoben had been serving as the public services administrator and as interim community services director.

Published July 22, 2020

Ridge Road construction moves forward

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By summer, motorists could take their first spins along the initial segment of the Ridge Road extension from Moon Lake Road/DeCubellis Road to Town Center Boulevard.

“We’re hoping we open that leg by the start of August, for the start of the school year,” said Sam Beneck, Pasco County’s property manager. “They are pulling out all the stops to get it done. It’s going to be a real challenge.”

The roadwork is expected to ease traffic for River Ridge high school and middle school along Town Center.

This aerial view shows the area where Ridge Road construction will begin at Moon Lake in west Pasco County. (Courtesy of Pasco County)

This short jog forward is the beginning of a two-phased road project, with a final completion date in 2025. By then, the approximately 8.6-mile extension of Ridge Road, from west to east, is expected to cross over Suncoast Parkway and come out at U.S. 41, opposite an entrance into the master-planned community of Connerton in Land O’ Lakes.

Pasco County officials celebrated the kick-off to Ridge Road’s extension in January. It was the culmination of more than two decades of pushing the U.S. Army Corps of Engineers to issue a permit that would allow the new road to cut through sensitive environmental land in the Serenova Tract of the Starkey Wilderness Preserve.

For years, county officials identified the east/west route as an essential evacuation route during hurricanes and other emergencies. They expect it to take pressure off existing east/west routes of State Road 52 and State Road 54, and cut evacuation times down by hours. In addition, traffic capacity is expected to increase by 10%.

“It’s really to improve traffic capacity and east/west access to improve hurricane evacuations,” said Beneck. “We really, really see it as a significant evacuation improvement with multi-hour benefits in reaching our evacuation goal and traffic capacity. There was never another alternative that provided these benefits.”

Environmentalists suggest that the north/south route of U.S. 19 makes more sense for evacuations, and would avoid harm to the Serenova.

“We need to maintain our natural systems and forests to mitigate against climate change,” said Tim Martin, conversation chairman for the Sierra Club Florida. “We just need to leave our natural systems and keep our preserves preserved.”

Sierra Club Florida Conservation filed a lawsuit against the Army Corps in February in the U.S. Middle District of Florida. However, a judge denied an emergency injunction to stop the roadway. Pasco County, which is not a defendant in the lawsuit, was granted permission to intervene in the case.

The Sierra Club alleges that the Army Corps violated the National Environmental Policy Act and failed to adequately evaluate the harm to threatened and endangered species within the Serenova, and to their habitats and wetlands.

Martin said county taxpayers need to understand they could be the losers if the lawsuit is successful and Pasco is ordered to restore wetlands that the roadway is destroying.

Beneck said the county is sensitive to the impacts to the Serenova. County staff and the Fish and Wildlife Commission have provided guidance on mitigation efforts, including relocating gopher tortoises found on site.

The court date is pending.

When completed, the roadway through the Serenova will have 16 bridges that cross over wetlands, and wildlife crossings at 15 of those bridges.

Landscaping and multi-use paths will be installed with nature overlooks that allow for relaxation and observation.

The total estimated cost of the project is more than $149 million, with the largest share – about $93.2 million – paying for phase one from Moon Lake to the Suncoast. Suncoast to Sunlake is estimated to cost about $12.7 million. Funding sources for the $44 million final segment from Sunlake to U.S. 41 are identified and will be budgeted in the fiscal year 2023, based on revenue estimates and projections, according to county officials.

The Florida Turnpike Authority will fund the new interchange at Ridge Road and the parkway.

The interchange and surrounding land are attracting new development.

Lee Moffitt Cancer and Research Institute recently purchased about 775 acres for a future research hub near the interchange.

Lennar, which sold land to Moffitt, is proposing a master-planned community of Angeline, formerly Project Arthur, that would transform a former cattle ranch and pine plantation into a residential and commercial community. The property is located south of State Road 52 and east of Suncoast. Both Ridge Road and Sunlake Boulevard cut through the property.

Environmentalists say these types of projects are the true reason for extending Ridge Road.

“Now, it’s pretty obvious all along they had bigger plans for opening central Pasco,” said Martin. “A lot of this is bad growth and sprawl.”

One design change in Ridge Road could add as many as seven signalized intersections to the phase two, at-grade construction of roadway from Suncoast to Land O’ Lakes boulevard.

While this segment initially had limited access, county officials later designated it an arterial roadway in acknowledgement that private property owners might develop land adjacent to Ridge Road.

However, Beneck said Pasco planned for Ridge Road based on the county’s long-range comprehensive plan, not any specific development projects. “We really hadn’t heard of any development plans.”

It would be up to private developers to seek any necessary permits, he said.

“Private developers would be responsible for doing all of their own mitigation,” Beneck said.

Published July 1, 2020