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Serving Pasco since 1981/Serving Lutz since 1964

Tampa Premium Outlets

Pasco keeps growing, despite COVID-19

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Business in Pasco County is coming back to life as residents, weary of a pandemic-enforced lockdown, venture back to the world of shopping and dining.

There are hopeful signs for commercial rebirth.

Continued residential growth in Bexley by Newland Communities generates foot traffic for nearby shops, restaurants, grocery stores and other small businesses. (B.C. Manion)

Neon “open” signs are visible in storefronts.

Banners planted at the roadside’s edge wave at passing motorists.

Parking lots at malls and shopping centers are filling up again.

But, it’s not just the established businesses that are reviving Pasco’s economy. Business owners and developers continue to invest in new retail especially along one of the county’s busiest east/west corridors – State Road 54 and State Road 56.

On State Road 54, west of U.S. 41, The Preserve Marketplace and two retail centers at Starkey Ranch are adding shops, restaurants, health care services, and offices.

At Bexley Ranch, in Land O’ Lakes, land is being cleared and leveled on Lot A for the Bexley South Office Park, off Bexley Village Drive, near Springhill Suites.

A Crunch Fitness is scheduled to open Aug. 25, off State Road 54 in Trinity.

This sign signals future plans for a car wash, just south of the new Aldi that opened at Cypress Creek Town Center. (B.C. Manion)

Meanwhile, on the State Road 54/56 corridor east of U.S. 41, there are new developments, too.

Near the juncture of State Road 56 and Interstate 75, a banner announces that Tidal Wave Auto Spa is coming to an outparcel at Tampa Premium Outlets.

In the same general area, Main Event, a 50,000-square-foot entertainment venue, celebrated its grand opening less than two weeks ago.

And, another Crunch Fitness is planning to open in October in the old Winn-Dixie location, off Collier Parkway and State Road 54, in Land O’ Lakes.

The Collier Parkway location is a great choice for a fitness gym because it’s along a high traffic corridor, said Geoff Dyer, president of Crunch Fitness. “It’s in the heart of the (Land O’ Lakes) neighborhood,” he said.

Crunch Fitness is planning to open a gym in October in the former Winn-Dixie grocery store, at State Road 54 and Collier Parkway. An employee manned a display outside the site to take membership applications. Another Crunch Fitness is opening Aug. 25, off State Road 54, in Trinity. (Kathy Steele)

During the COVID-19 shutdown, work continued on the Trinity and Land O’ Lakes locations, Dyer said, adding, “for all intents and purposes, we haven’t seen any slow-down in our developments.”

He noted that Crunch Fitness gyms shut down for about two months at the start of the pandemic, but now the gyms are open and adhering to safety guidelines of the Center for Disease Control and Prevention.

“Membership has returned to about 95% of what it was pre-shutdown,” Dyer said.

While activity, in general, appears to be picking up and new construction continues to kick up dirt — a cloud hovers over business decisions due to the uncertain nature of COVID-19.

Ralph Santell and his family moved to Starkey Ranch and began plans to open Santelli Pizza & Pasta nearly three years ago. They saw the growth happening in Pasco.

His storefront is at Starkey Ranch Town Square, a plaza located at State Road 54 and Gunn Highway. A few tenants in the center, including J. Joseph Salon, are open.

Santelli Pizza & Pasta will open around September at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Santell plans to open by September, possibly with outdoor dining and takeout. He said he’ll decide closer to opening whether he’ll initially offer indoor dining.

“That (COVID-19) has been an extra challenge that influences things on a daily basis,” Santell said. “It’s been hard to navigate the whole COVID-19 situation. We take it one day at a time.”

Santell also owns a restaurant in the Westchase subdivision in Hillsborough County. That restaurant closed, then reopened, but is now closed again — except for takeout.

Another Starkey Ranch retail center at State Road 54 and Heart Pine Avenue – Starkey Ranch Business Park – also has a roster of tenants slated to open, including The Wicked Pour, Tropical Smoothie Café and Hungry Greek.

The pandemic slowed opening plans, but construction on the retail park is nearly finished.

“All of these are coming along,” said Matt Call, project director for Starkey Ranch. “With COVID-19, things take a bit longer.”

Additional outparcels at both retail centers are available for development — though it could take longer to get projects going, Call added.

Typically, residential construction is a key to spurring on new retail, Call said.

He said Starkey Ranch and Bexley by Newland are the top residential sellers in the Tampa Bay area. Together, they add about 800 residential units annually to Pasco, he said.

Work is underway on the Bainbridge Sunlake, an upscale apartment development, being built at Mentmore Boulevard and State Road 54, next to The Shoppes at Sunlake Centre. (B.C. Manion)

Pasco also is on an apartment building spree with about nine complexes planned or under construction.

Near the Tampa Premium Outlets and Cypress Creek Town Center, Brightwork Crossing apartment complex is attracting new renters to the commercial epicenter of the Wesley Chapel area.

Two Altis apartment complexes, one by Wiregrass Ranch on State Road 56 and a second on South Branch Boulevard at Starkey Ranch, are adding to Pasco tenant population.

Bainbridge Sunlake is an upscale apartment complex being built at State Road 54, and Mentmore Boulevard, next to The Shoppes at Sunlake Centre.

A new standalone Starbucks is coming soon to the Sunlake shopping center, as well.

Retail developments, including The Preserve Marketplace, are adding new tenants, including the recently opened anchor store – Greenwise. Majik Touch Cleaners is open, too.

Other tenants with plans to open include Chipotle, Heartland Dental and CVS Pharmacy.

“It’s going to be a cool little plaza when it’s done,” Call said. “I think Pasco is going to continue to grow. There’s no doubt in my mind.”

What’s happening along State Road 54
Here are some of the office, retail or residential developments that have opened or are in progress along State Road 54.

Construction on a dental office is nearing completion at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

The Preserve Marketplace (State Road 54 and the Suncoast Parkway)

  • Greenwise Market, owned by Publix, is a specialty grocery store offering an array of organic and natural food products.
  • TouchPoint Medical manufactures medical dispensing equipment, including high-tech carts.
  • Organic Nails offers nail art and design services.
  • Heartland Dental provides administrative support and career development services among a network of dental partnerships
  • CVS Pharmacy is a national chain of drugstores.
  • Majik Touch Cleaners provides laundry and dry-cleaning services in Pasco and the Tampa Bay area.
  • Sport Clips provides haircuts for men and boys.
  • Panera Bread is a national chain that serves sandwiches, salads and pastries.
  • Chipotle Mexican Grill is a national chain restaurant serving made-to-order burritos, tacos, wraps and salads.
The Wicked Pour and Hungry Greek will open soon at Starkey Ranch Business Park, at State Road 54 and Heart Pine Avenue. (Kathy Steele)

Starkey Ranch Business Park (State Road 54 and Heart Pine Avenue)

  • The Wicked Pour is a craft beer, wine and taproom with board games, giant Jenga and cornhole.
  • Hungry Greek is a casual restaurant chain offering fast Greek food.
  • Urgent Vet offers after-hours care for pet illnesses and emergencies.
  • Abela Story, a women’s boutique, offers trendy styles for all tastes, and accessories.
  • Encore Nail Salon provides nail art and design, and other services.
  • Chase Bank is a full-service bank.
  • YogaSix is a hot yoga-style studio.
E sushi and Grill, a Japanese restaurant, is expected to open soon at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Starkey Ranch Town Square (State Road 54 and Gunn Highway)

  • Santelli Pizza & Pasta is a family-owned Italian restaurant with pizzas and pasta dishes.
  • E sushi & Grill is a Japanese restaurant.
  • J. Joseph Salon is a luxury hair salon.
  • Great Clips is a discount, walk-in hair salon.
  • Quality Plus Cleaners provides laundry and dry-cleaning services.
  • The UPS Store offers mailing, printing and mailbox services.
  • A dental office, which has not yet been identified, is on the outparcel across from Santelli Pizza.

Published July 29, 2020

Main Event: A family fun destination

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The tempo was upbeat, as arcade lights glowed and music pulsed through a surround-sound system at last week’s grand-opening celebration for Main Event, a new entertainment venue next to Tampa Premium Outlets.

Alex Garza, of Main Event, was among the speakers at Main Event’s grand opening last week. He talked about the company’s aim to provide a destination for family fun, while also providing local job opportunities. (B.C. Manion)

Visitors had a chance to get their first peek at a place that’s obviously dedicated to being a fun destination for people of all ages.

Main Event, at 2839 Creek Grass Way in Lutz, offers a wide array of activities, including bowling, arcade games, laser tag, gravity ropes and other activities, plus various food and drink options.

Members of the North Tampa Bay Chamber gathered to welcome Main Event to the community and their enthusiasm was apparent.

It was the chamber’s first big, in-person ribbon-cutting ceremony since concerns about potential spread of COVID-19 shut down such activities beginning in mid-March.

Hope Kennedy, president and CEO of the North Tampa Bay Chamber, put it like this: “We’re so excited to be able to have a grand opening — figure it out, logistically, with all of the CDC regulations.”

She’s also enthused about what Main Event will bring to the community.

“This was the one thing that was lacking in Wesley Chapel — family entertainment, where you felt safe to come with your entire family, have a great time,” the chamber executive said. “It appeals to all age groups. It’s a needed addition to our community.”

Christa Watson, the sales manager for Main Event, explained, in an interview, why the entertainment center chose the Pasco County location.

“This appealed to our company because it’s an underserved market,” Watson said.

“We knew this area needed something for families.

“The way that Wesley Chapel and Lutz are growing — there are families here, who want to have some fun.

From left, Lisa Goodnite, Christa Watson and Hope Kennedy did the honors during the ribbon-cutting ceremony at Main Event.

“There isn’t anything for families to do, like this, for about 22 to 25 miles,” Watson said. “Why not Wesley Chapel? Why not Lutz.”

The sales manager detailed some of the center’s offerings.

“We have over 50,000 square feet of family fun entertainment center, here.

“We have 22 bowling lanes that are state-of-the-art. We have a two-story, indoor laser tag arena. We have a suspended gravity ropes course with zipline, indoors — hello, how fun!

“We have over 125 arcade games, a full kitchen and restaurant,” she said. There’s also a grab-and-go food option, and a full bar.

“We have meeting and party space, as well,” Watson said.

There are more than 100 arcade games at Main Event, and there’s bowling, laser tag, gravity ropes and other activities, plus various food and drink options.

The center officially opened on July 17, at noon, and it will be open 365 days a year.

Watson addressed the logistics of trying to open the business in the midst of a global pandemic.

“It’s been challenging, but honestly, any great business just pivots.

“We’ll open mindfully and thoughtfully, at somewhere between 10% and 15% of our capacity.

“That way, we can properly socially distance at every one of our activities, at the bowling lane, and our bar and at the restaurants,” Watson said.

Even in the midst of a pandemic, Main Event gives people a chance to go out and have fun, she said.

“Right now, people and families haven’t really been able to do anything,” Watson noted.

But, precautions are being taken to ensure the safety of staff and customers, she added.

All staff members are wearing masks and gloves, and everyone over the age of 4 who enters the center will be required to wear a mask, in accordance to Pasco County’s regulations.

“Every single game and activity is sanitized after each individual person. We work in zones here, with team members.

This sign outlines the steps that Main Event is taking to provide a safe environment.

“We have a bowling valet that serves you and fits you for your balls and your shoes, versus a self-serve touch environment.”

“Constant safety is really important to us at Main Event because we know that it’s the only way families, in an environment (COVID-19) like this, will be able to come out, get out a little bit and have some fun,” Watson said.

She also advised potential visitors that they should check Main Event’s website to find out about new promotions and specials. There also are different kinds of packages available for groups, she said.

And, she noted that Main Event has partnerships with AdventHealth Center Ice, Wiregrass Ranch sports complex and various hospitality entities.

Main Event is looking forward to offering a fun option for families traveling to the area for sporting events, Watson said.

Lisa Goodnite, general manager at the center, thanked all of the people who helped get the center ready to open.

Main Event is based in Plano, Texas, and has locations across the United States.

Alex Garza, director of operations for a territory of the company, said Main Event intends to be a fun destination for people of all ages.

He noted that it also provides job opportunities for the local economy, noting the one which opened last week in Pasco County already has added 100 jobs to the local economy, and expects to have 160 to 170, when things begin looking up.

Chris Morris, the company’s president and CEO, attended the grand opening to help celebrate the new center.

“We are so proud to be part of Wesley Chapel,” Morris said. “We want to be part of your community. We look forward to being here many, many years.

“We can’t wait to have a lot of fun and see smiles on faces,” he said.

And, it didn’t take long for the good times to begin.

Chamber members were having a blast, as they hurled bowling balls down the center’s state-of-the-art lanes — a Main Event ceremonial ball roll.

Main Event
What: A family-focused entertainment venue, offering ways to have fun for people of all ages.
Where: 2839 Creek Grass Way, Lutz (adjacent to Tampa Premium Outlets, off State Road 56, west of Interstate 75)
When: Sunday, Tuesday, Thursday, 10 a.m. to midnight; Monday, 10 a.m. to midnight; Friday, 10 a.m. to 1 a.m.; Saturday, 9 a.m. to 2 a.m.
Details: Center offers bowling, billiards, arcade games and other activities, as well as food and drink.
Cost: For more information, call (813) 909-2695. Or you can check the website, MainEvent.com/location/florida/wesley-chapel/33559.

Published July 22, 2020

New retail coming soon to Cypress Creek Town Center

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Cypress Creek Town Center is adding new retail to its commercial roster.

Several new tenants, including Crumbl Cookies and Zukku Sushi, will soon occupy storefronts along Sierra Center Boulevard at Cypress Creek Town Center. (Kathy Steele)

Though COVID-19 hit a pause button for the Pasco County community, construction workers are still building out new space for shops, restaurants and offices at the town center. Located across from Tampa Premium Outlets on State Road 56, the outdoor mall is at the epicenter of new development in the Wesley Chapel and Lutz areas of the county.

Anticipated tenants in a new strip center along Sierra Center Boulevard include Crumbl Cookies, Zukku Sushi, Charles Schwab, and IVX Health, according to county records.

Construction is underway on a stand-a-lone La-Z-Boy.

European Wax Center, and Woof Gang Bakery and Grooming already are open.

European Wax Center provides a range of waxing services for the entire body.

Two previously announced restaurants, Bonefish Grill and Carrabba’s Italian Grill, will have delayed openings, due to “construction timelines,” according to an email from Bloomin’ Brands, which owns the restaurants.

One other Bloomin’ Brand restaurant, Aussie Grill, opened in May, but is following guidelines from the Centers for Disease Control and Prevention. The Outback Steakhouse-inspired eatery accommodates some seating with social distancing, drive-thru, and Uber Eats and DoorDash delivery services.

Aussie Grill, near the town center entrance at Grand Cypress Drive, is the first stand-alone restaurant for the brand in Lutz.

The three Bloomin’ Brands’ restaurants eventually will be clustered together with a shared parking lot along Sierra Center.

Aussie Grill, a Bloomin’ Brand restaurant, opened in May with limited dine-in and drive-thru service.

Tenant details:

Crumbl Cookies is a dessert shop for specialty cookies and Crumbl Cream, a concoction of cookies and ice cream flavors. Menus rotate weekly to give customers four specialty choices. However, warm milk chocolate chip and chilled sugar cookies are always available, according to the company’s website.

Crumbl Cream flavors include Churro, Buckeye Brownie and Muddy Buddy.

Zukku Sushi offers a menu of sushi burritos, curated pig bowls and curated sushi bowls, sashimi and nigiri. Currently the restaurant dishes its bowls at the Heights Public Market, at Armature Works in Tampa.

Charles Schwab provides a range of brokerage, banking and financial advisory services.

La-Z-Boy is a home and office furniture store that includes accessories and home decor.

IVX Health offers biologic injections and infusions for patients with health care issues, including Crohn’s disease, ulcerative colitis, lupus and multiple sclerosis. The clinic provides private suites with leather recliners, flexible scheduling and personal service from its clinical staff, according to its website.

European Wax Center provides a range of waxing services for the entire body.

Woof Gang Bakery & Grooming is a specialty shop for pet food and supplies and pet grooming.

La-Z-Boy is a home and office furniture store that includes accessories and home decor.

Published July 1, 2020

Shoppes at Cypress Creek Center now going up

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A new retail strip center is coming to a site on State Road 54, west of Tampa Premium Outlets and the Cypress Creek Town Center.

Paradise Ventures Inc., is clearing land and installing infrastructure on about 3.5 acres at the northwest corner of State Road 54 and Old Cypress Road. The site is west of Interstate 75, within proximity of Tampa Premium Outlets and the Cypress Creek Town Center.

Paradise Ventures is building a new 18,000-square-foot ‘strip retail’ center, at State Road 54 and Old Cypress Creek Road. (Kathy Steele)

A conceptual plan filed with the county shows a “strip retail” center of about 18,000 square feet. Two 9,000-square-foot buildings are planned with a 20-foot breezeway between them. An outparcel is proposed as a site for a “quick service” restaurant of about 3,500 square feet. Two outdoor patios also are shown.

A company representative could not be reached for comment.

Paradise Ventures, based in Safety Harbor, previously developed the Shoppes at Terra Bella, also along State Road 54, east of Livingston Road.

No information is available on potential tenants at Shoppes at Cypress Creek. But, tenants at Terra Bella include national chains, such as AT & T, Firehouse Subs, and Tropical Smoothie Café.

State Road 54 is among the county’s busiest east/west corridors, making it an attractive development area.

Plans filed by Paradise Ventures cite state traffic counts along the State Road 54 corridor at about 73,000 annual average daily trips. That volume is expected to grow to nearly 100,000 by 2025, according to a county comprehensive transportation plan.

Published July 1, 2020

Florida Avenue Brewing ready to begin pouring

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Craft beer lovers get ready for the taste of some new brews in Pasco County.

Florida Avenue Brewing Co., anticipates opening by the end of July, possibly as soon as July 15.

“We’re super excited about it,” said Anthony Derby, chief executive officer of Florida Avenue Brewing.

“This project is bigger than what I imagined it to be – in a good way,” said Derby, who also is a founder and CEO of Brew Bus Brewing in the Seminole Heights neighborhood of Tampa.

Anthony Derby, chief executive officer of Florida Avenue Brewing (Courtesy of Florida Avenue Brewing)

When Florida Avenue Brewing opens in Wesley Chapel, Derby anticipates it will be able to produce 60,000 barrels a year, and claim its place as the largest locally owned brewery in Florida.

A grain silo will allow storage of grain in bulk.

The brewery will have about 14 distributors selling its craft beers statewide, from Tallahassee to Key West.

The Pasco County Commission recently approved an economic incentive payment of about $253,000. In return, Florida Brewing will create at least 42 jobs related to the manufacturing activities of the brewery, according to the county’s agreement.

The payment also will fund an employee training grant for Pasco-based employees, and reimbursement of county utility service connection fees.

Derby anticipates that as many as 150 jobs in manufacturing and retail, including restaurant positions, will be created over time.

The brewery will open in the former Sports + Field, at 2029 Arrowgrass Drive.

Florida Avenue Brewing will open in July at the former Sports + Field in Wesley Chapel. Remodeling of the building is nearing completion.

Construction work on a major remodel of the building is nearly complete.

Florida Brewing will have a full restaurant, a 3,500-square-foot outdoor beer garden, a private beer garden for special events, an open kitchen, and a large closed kitchen.

Patrons will have an open view through glass into the brewery from inside the dining room, as well as from the outside.

Derby envisions Florida Brewing as a community gathering place to enjoy craft beers, family and friends, sports on television, dining, music, and games such as corn hole and bocce.

In the midst of COVID-19, there were a few delays in construction. But, everything is coming together, Derby said.

The cannery line, for example, came from Italy, a hot spot for COVID-19. Brewing equipment from Washington State, also a COVID-19 hot spot, will be shipped shortly, Derby said.

Patrons’ safety is foremost, so Derby said Florida Brewing is closely watching changing guidelines on opening for business, including social distancing and allowable capacity.

Florida Brewing will be ready for everything, said Derby.

“We’re preparing disposable menus,” he added.

Florida Avenue Brewing will sell its craft beer to distributors across the state.

The Wesley Chapel site eventually will produce about 80% of the company’s beer products, and will be the company’s flagship location, Derby said.

Brew Bus Brewing and Florida Avenue Brewing are affiliated, but Florida Avenue Brewing is the company’s flagship brand.

Operations will continue in Seminole Heights at Brew Bus Brewing, a popular Tampa and Seminole Heights destination, and a starting point for public and private beer tours throughout Tampa Bay.

Florida Brewing is making an investment of about $12 million at its new location, including renovations to the building.

County officials estimate Florida Brewing Bus will contribute an average of $15.7 million to the Gross County Product.

Pasco’s economic potential is well-known to Derby, whose mother-in-law lives in Wesley Chapel.

Before settling on the Arrowgrass site, the company looked at a vacant 15-acre site near the Tampa Premium Outlets.

“It just wasn’t right for us,” Derby said.

The former Sports + Field building — with its large size and prime location near ongoing development off State Road 56 — felt like the perfect fit.

“I’ve seen this area grow,” he said.

For information and job opportunities, visit FloridaAveBrewing.com.

Published June 17, 2020

More restaurants, entertainment coming soon

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Cypress Creek Town Center is adding a rock-themed, family restaurant; a game and entertainment venue; and a cigar emporium to its retail roster.

Rock & Brews, Main Event and Cigars International are under construction on the south side of State Road 56, on stand-alone parcels adjacent to Tampa Premium Outlets.

Rock & Brews, a family restaurant, is likely to open in October, according to the restaurant’s general manager. (B.C. Manion)

Rock & Brews general manager Tim Patituce anticipates an October opening.

COVID-19 likely will determine the date.

“With everything going on, you can’t pull the trigger on hiring until we get to 100% capacity without 6-foot separation. We want to make sure you get the whole Rock & Brews experience,” the general manager said.

Patituce emphasizes that despite the “Rock” in the name, this is a family friendly restaurant.

Gene Simmons and Paul Stanley, members of KISS, are “corporation ambassadors,” Patituce said. KISS, a rock band from the 1970s, is known for their painted faces, futuristic costumes and pyrotechnic effects during live performances.

The décor features rock n’ roll posters. Televisions play music videos. And, diners can play shuffleboard, corn hole and foosball.

The menu includes burgers, pizzas and creative salads — made from scratch with locally sourced ingredients.

The restaurant also boasts a large selection of craft beers and an outdoor patio.

“We’re really excited to have Main Event and Cigars International within walking distance. We want to have a partnership together.”

Main Event is an approximately 49,000-square-foot venue that will feature 22 bowling lanes, billiards, laser tag, gravity ropes, shuffleboard, games and two banquet rooms.

Patituce grew up in Florida. He helped open another Rock & Brews in Kissimmee. The Wesley Chapel location will be the fourth restaurant in Florida.

Main Event is an approximately 49,000-square-foot venue that will feature 22 bowling lanes, billiards, laser tag, gravity ropes, shuffleboard, games and two banquet rooms.

An opening is expected in 2020.

Cigars International’s website describes the company – known for its online and catalog sales – as the “King Kong” of the cigar industry.

Its headquarters is in Bethlehem, Pennsylvania; its corporate owner is Scandinavian Tobacco Group.

According to permits issued by Pasco County, the store will be nearly 13,000 square feet including the outdoor patio. The company’s online menu lists more than 1,600 cigar brands, accessories and a Cigar of the Month Club.

Representatives for Main Event and Cigars International weren’t available for comment.

Published June 17, 2020

Diverging diamond work moves forward

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Work is approaching the halfway mark on the diverging diamond interchange at Interstate 75 and State Road 56.

The project is expected to be completed in summer 2022, according to Florida Department of Transportation officials.

“We’ve got quite a way to go,” said John McShaffrey, FDOT communications outreach manager in District 7. “Until we get to the point we can convert to the diverging diamond, we really won’t see any benefit to the traffic or to pedestrians.”

Work on a diverging diamond interchange at Interstate 75 and State Road 56 is expected to be completed by 2022. (Courtesy of Florida Department of Transportation)

Construction to retrofit the interchange began in 2019 on the project, which has an estimated cost of $33.2 million.

Diverging diamond interchanges rely on multiple lanes of traffic in a crisscross pattern, with a limited number of traffic signals.

Periodic lane closures and traffic shifts will be required, though most of the work is within the ramp areas. Activities are concentrated at the interchange between Wesley Chapel Boulevard and Cypress Ridge Boulevard.

Once the new design is road ready, the interchange is expected to ease traffic gridlock at one of the county’s busiest intersections, where I-75, State Road 56, State Road 54 and Wesley Chapel Boulevard converge.

Tampa Premium Outlets, the Cypress Creek Town Center, AdventHealth Center Ice and Brightwater Crossings apartment complex are driving growth in retail and residential development.

They also are drawing long lines of motorists moving onto and off the busy roadways.

The project originally slated to begin in 2024 got moved ahead of schedule by about two years.

Just two weeks ago, the DOT announced that the project’s completion date was accelerated by two weeks under a directive by Florida Gov. Ron DeSantis. The governor is taking advantage of reduced traffic volumes at this time to get road work completed more quickly.

This project is the first diverging diamond in District 7 of the FDOT.

Other similar designs are planned in Hillsborough County for State Road 54 and Martin Luther King Jr. Boulevard, at I-75; and at Gibsonton Drive, at I-75.

Florida’s first diverging diamond opened at University Parkway at I-75, in Sarasota, in 2017.

Published May 20, 2020

Malls open slowly, cautiously

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Rose Rich sipped a cool drink as she shared a bench out of the sun at The Shops at Wiregrass.

Her 19-year-old grandson, Chandler Estes, and Estes’ girlfriend, 18-year-old Jayda Warchesik, were on a visit from Texas.

“We’re out for an adventure,” Rich said.

Chandler Estes, 19, his girlfriend, Jayda Warchesik, and Estes’ grandmother, Rose Rich, enjoyed a trip to The Shops at Wiregrass on the first day it reopened. (Kathy Steele)

Estes and Warchesik hoped to find bathing suits for a trip to the beach, but were out of luck. They found few shops open.

The trio was among the first customers to explore Pasco County malls after weeks of homebound isolation and shuttered shops.

Effective May 4, Gov. Ron DeSantis gave the all-clear to at least some commercial activity to get the economy reopened amid the ongoing coronavirus disease-2019 (COVID-19) pandemic.

Mall operators, business owners and customers moved cautiously into uncharted territory. Many stores remained closed during the first days of lifted restrictions. Crowds of shoppers didn’t materialize.

But, as additional stores open, and with a weekend approaching, more shoppers were anticipated.

“We expected to have a slow opening, said Greg Lenners, general manager for The Shops at Wiregrass. “Various stores have their own protocols for ramping up. We’re off to a good start with the number of stores open.”

He estimated about one-quarter of Wiregrass shops had opened, evenly split among restaurants and retail.

Even during the shutdown, restaurants stayed open for takeout orders, with curbside pickup, Lenners said.

Wiregrass is following safety guidelines from the Centers for Disease Control and Prevention (CDC)  to protect customers and employees. The guidance includes extra sanitizing stations and closed-off play areas.

Tampa Premium Outlets and Cypress Creek Town Center also slowly opened a few previously closed shops. They also followed CDC guidelines.

Cypress Creek Town Center even has a new tenant, Aussie Grill, a free-standing restaurant on Sierra Center Boulevard.

A press release announced that the restaurant would offer limited indoor seating, drive-through, pickup and delivery.

Meanwhile, just outside AtHome at Tampa Premium Outlets, Jerry Cugno struggled to move a cache of large wall art from a shopping cart into the back seat and trunk of his car.

He wore a face mask and carried sanitizer in his pocket.

He picked up the art trove for his Lakeland-based spas. Cugno owns a chain of spas with more than 30 locations in Florida, and one in Denver, Colorado.

“I’m so happy, I can’t believe it,” Cugno said.

Many, but not all, of the services at his spas still remain off-limits during the first phase of Florida’s reopening.

But, people are ready to go back to work, he said.

He agrees with that sentiment: “Let them do their jobs,” he said.

Jerry Cugno, owner of a chain of spas, is happy with his purchase from AtHome, at Tampa Premium Outlets.

Clusters of cars filled the outlet mall’s parking lots. And, a few families and young couples strolled down pathways looking for open stores.

Shelly Stecklow successfully returned an item she bought before shops closed.

She enjoyed the chance to visit stores other than Walmart and Sam’s Clubs, which had stayed open.

“It’s just being out and about,” she said.

“I think as long as people are aware of their environment and abide by what they are told to do, it’s OK,” she said.

Most stores remained closed, but a few doors were open, including Haagen Dazs, Pop Cult, Finish Line and Elite Home Room Games.

An employee posted a notice on the door at Express Men listing a May 8 opening.

Representatives for the outlet mall and its owner, Simon Property Group, could not be reached for comment.

In a news release, Simon President John Rulli said, “We look forward to serving the needs of our communities, and (to) do so in a safe and responsible manner.”

Owner Jennifer Morales opened her shop, Sparks Jewelers, on the first day allowed.

She hadn’t seen many customers by midday and many who walked in said they were just looking for an open shop.

Morales and an employee wore face masks. A sign taped to the door gave notice that customers also should wear masks.

The shutdown has been hard.

“We’re a small business,” said Morales, who has been at the outlet mall about two years. “If we don’t open, we don’t generate sales. We depend on foot traffic.”

She is hopeful, though, that business will pick up — safely, and soon.

Published May 13, 2020

Aldi moves toward grand opening

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A new Aldi grocery store is nearing completion at the entrance to Tampa Premium Outlets, off State Road 56.

Another Aldi in Zephyrhills that has been stalled for years over relocation of a traffic signal is nearing final decisions, and a potential allocation of state funds.

An exterior look at the new Aldi expected to have its grand opening soon. It’s in Cypress Creek Town Center, not far from the Tampa Premium Outlets. (B.C. Manion)

But, coronavirus disease-2019 (COVID-19) likely will determine the grand opening for the one off State Road 56, and the construction of the other, in Zephyrhills.

The store near the outlet mall is expected to open soon, an email statement from Matt Thon, Haines City Aldi division vice president, said.

“At Aldi, we know now, more than ever, our service to the communities we serve is critical during these unprecedented times,” Thon said. “We have been focusing all of our efforts on ensuring food and household goods are available in our existing stores.”

But, he added, Aldi is “working to open new stores where we can do so safely.”

The store’s contractors are moving forward with permits and inspections, according to county records.

Due to COVID-19, Pasco County is broadening its use of VUSPEX, a mobile video inspection application, to complete inspections.

The Aldi building is largely completed.

Aldi currently is hiring nationwide and for the Wesley Chapel store, Thon said.

No information on a construction start from Aldi is available currently on the Zephyrhills store.

However, the Florida Department of Transportation did approve the relocation of a traffic signal at Merchant’s Square and Townview shopping centers to U.S. 301 and Pretty Pond Road, clearing the way for the proposed Zephyrhills Aldi.

The relocation also includes a traffic signal to serve the shopping centers, according to Todd Vande Berg, Zephyrhills’ planning director.

Funding for the project is in the Florida budget, said Vande Berg.

But, shortfalls from unplanned expenditures related to the coronavirus pandemic could affect Florida’s budget.

A reallocation of funds could be coming, either from Gov. Ron DeSantis’ veto pen or potentially from a special legislative session.

“These are unusual times,” Vande Berg said. “Because of that, we don’t really know impacts on the budget.”

Earlier this year, Aldi opened a new store in Odessa. The store was part of a major expansion for the discount grocery chain, based in Illinois.

Those interested in working for Aldi, should visit Careers.Aldi.us.

Published May 13, 2020

Local businesses getting hit with COVID-19 impacts

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Drive around the region and the impacts of coronavirus disease-2019 (COVID-19) are obvious.

Grocery store parking lots are full — with people lining up before the stores open to get their hands on toilet paper, hand sanitizer, and other scarce items.

There’s less traffic on the road because many people are working remotely, and that number may climb if ‘stay at home’ mandates are announced.

Florida Gov. Ron DeSantis ordered restaurant dining room areas to be closed because of concerns about the potential spread of coronavirus disease-2019 (COVID-19). Here is a sign letting customers know that the restaurant at Cypress Creek Town Center is open for drive-thru only. (Christine Holtzman)

While grocery stores are slammed, restaurant, gym and nightclub parking lots are empty.

Florida Gov. Ron DeSantis has temporarily shut down bars, nightclubs and gyms, and has ordered dining rooms be closed at restaurants.

Businesses are feeling it.

Some have cut staff, including The Laker/Lutz News, which laid off three employees.

Some businesses have ceased operations, at least for now.

Tampa Premium Outlets had barricades blocking the entrances.

Its website notes that the closure is through March 29, but directs potential shoppers to “stores” and “dining” areas of the website to see if essential retailers, such as pharmacies and food delivery/take-out, are available.

Others are adapting practices to try to preserve business or to respond to changing customer behaviors amid the COVID-19 pandemic.

Walkabout Eatery, a restaurant at 18430 Livingston Ave., in Lutz, is serving its customers with takeout, drive-thru and delivery through Uber Eats. The restaurant also has limited its hours to 11 a.m. to 8 p.m., and reduced its staff.

In keeping with the governor’s order, Chick-fil-A, at Cypress Creek Town Center, off State Road 56, has closed its dining room and is offering drive-thru only.

Lakeland-based Publix Super Markets, which has several locations in The Laker/Lutz News coverage area, is opening at 7 a.m., on Tuesdays and Wednesdays, to allow shoppers age 65 and older the chance to shop for an hour before other shoppers are allowed to enter.

Also, Publix stores are closing an hour earlier, to give staff additional time to do preventative sanitation and restock shelves. Pharmacy hours have been changed to 9 a.m. to 6 p.m., Monday through Saturday, with regular hours on Sunday.

Tampa Premium Outlets, at 2300 Grand Cypress Drive, has barricades to keep people out. The website said the outlet mall was temporarily closed because of concerns about COVID-19.

Business owners and employees, meanwhile, grapple with uncertainty.

Amanda Perkins , a hairdresser for 11 years, has had Haven Hair Studio for two years at Porte Noire — A Salon Collective, at The Shops at Wiregrass.

During an interview last week, she said she’d had a number of cancellations — related to COVID-19 because of where the clients recently traveled, or out of a client’s concern about a relative’s compromised immune system.

She was still operating her shop last week, but was getting nervous.

“For me, if it only stayed at six, seven, eight cancellations, that wouldn’t be the end of my world,” Perkins said.

But, she added: “Everybody has all of the same questions: ‘What if this? How do we deal with this?’ It is just nerve-racking.”

On March 22, she decided to temporarily suspend services, according to her Facebook page. She said she will be emailing her clients to inform them how she’ll be handling appointments, both future and missed.

Hope Kennedy, president/CEO of the North Tampa Bay Chamber, said the uncertainty is a widespread concern.

“It’s very hard for the service industry, and we have a very large service industry in Wesley Chapel and in North Tampa Bay,” said Kennedy, who leads a chamber of about 700 members.

The chamber has reached out to its members and has conducted two surveys to get a pulse of what’s happening, Kennedy said.

Walgreens, at 22829 State Road 54, Land O’ Lakes, has new temporary store hours.
Its website says the company is updating its store hours an extra measure to help provide a clean and safe environment for its customers and employees.

“I can tell you the trend is definitely there’s going to be a very negative impact on our small businesses in our communities,” Kennedy said.

In fact, one business indicted it won’t be able to make it back, Kennedy said. “We’re three days in and we’re already hearing that.”

As the situation continues to evolve, stress levels are high, said Kennedy, who understands the sentiment.

“I told somebody the other day, I feel like I’m going through a hurricane, the BP Oil Spill and the Recession, all at the exact same time,” Kennedy said.

But, Kennedy pointed out that she has experienced all three of those, as a chamber executive, and her organization is working hard to find out what chamber members need and to help point them toward resources that can help.

“There’s so much out there and it changes so rapidly,” said Kennedy, who currently has her chamber office set up on her dining room table at home.

“We’re updating our website almost hourly for the various links,” she said.

Meanwhile, she’s encouraging everyone to: “Keep calm and shop local.”

The Greater Pasco Chamber of Commerce is sharing a similar message.

It’s encouraging its members to “shop local, shop small, shop now.”

The Greater Pasco Chamber announced it would be reaching out to its members who operate restaurants to find out their new hours of operation and whether they operate takeout or delivery, and also to share menu links, when available.

Once that information is collected, the chamber plans to share it.

It, too, is sharing information about potential sources of help.

The Pasco Economic Development Council Inc., a nonprofit economic development agency, also wants to help businesses. It has compiled a list of potential sources of loans and other types of help that are posted on its website, PascoEDC.com.

While local organizations are trying to help businesses seek out sources of help, Gov. DeSantis is urging that economic assistance be provided quickly and simply — to those needing it, in light of COVID-19.

Need some help?
Information on these websites/links may be useful:
North Tampa Bay Chamber: NorthTampaBayChamber.com
Greater Pasco Chamber of Commerce: GreaterPasco.com
Greater Zephyrhills Chamber of Commerce: ZephyrhillsChamber.org
Pasco Economic Development Council Inc.: PascoEDC.com
FloridaDisaster.biz/BusinessDamageAssessments
SBDCtampabay.com/coronavirus

Published March 25, 2020