• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • About Us
  • Videos
  • Online E-Editions
  • Social Media
    • Facebook
    • Twitter
    • Instagram
  • Advertising
  • Local Jobs
  • Puzzles & Games
  • Circulation Request

The Laker/Lutz News

Serving Lutz since 1964 and Pasco since 1981.
Proud to be independently owned.

  • Home
  • News
    • Land O’ Lakes
    • Lutz
    • Wesley Chapel/New Tampa
    • Zephyrhills/East Pasco
    • Business Digest
    • Senior Parks
    • Nature Notes
    • Featured Stories
    • Photos of the Week
  • Sports
    • Land O’ Lakes
    • Lutz
    • Wesley Chapel/New Tampa
    • Zephyrhills and East Pasco
    • Check This Out
  • Education
  • Pets/Wildlife
  • Health
    • Health Events
    • Health News
  • What’s Happening
  • Closer Look
  • Homes
  • Obits

U.S. 301

Two Rivers will offer places to live, work, play

February 16, 2021 By B.C. Manion

Two Rivers — a community proposed to rise along State Road 56, between Morris Bridge Road and U.S. 301 — is making its way through necessary government approvals, to bring the community closer to reality.

The Pasco County Commission voted last week to transmit a request to state officials for their review. The request involves changing the text in the county’s comprehensive plan and amending the county’s highway vision map.

This land, along State Road 56, east of Morris Bridge Road, is now occupied by trees, ponds and open fields. But it is proposed to become the future community of Two Rivers — a place that will feature homes, businesses, recreational options and schools, under proposals going through Pasco County’s regulatory process. (B.C. Manion)

The state review is required before the county board can take final action on the request.

In addition to gaining approval of those changes, the developer also must secure a rezoning to create the proposed community.

The rezoning request is in process and is expected to come before the board within the next few months.

Once those regulatory hurdles are cleared, efforts can begin to bring the proposed 3,405-acre community to life.

Two Rivers is envisioned as a place that features a mixture of housing types, work opportunities, shopping, recreation and schools.

Details of the proposed project were outlined during a previous Pasco County Planning Commission meeting.

The project has been in planning stages — off and on — for more than 10 years, and there have been a number of ownership changes.

The current proposal calls for creating Two Rivers as a master-planned development, on the southern edge of Pasco County. The project would tie into a community that’s under the same ownership, which is just south of the Pasco-Hillsborough line.

County documents detail the proposed plan, which includes:

  • 246 acres of conservation area
  • 3,875 single-family homes
  • 1,400 multifamily homes
  • 1,125 age-restricted homes
  • 1.3 million square feet for a targeted industry
  • 630,000 square feet retail

Other elements include schools for elementary, middle and high students, on property that would be next to an 80-acre county park.

Two Rivers is expected to be a community that emphasizes walkability and includes an extensive trail system that provides connectivity within the community. Alternate modes of transportation, such as golf carts, also will be encouraged, to help residents get from place to place.

The proposed community also calls for numerous recreational amenities, including recreational complexes, multipurpose fields, ball diamonds, an aquatics center, playgrounds, a dog park, tennis and basketball courts, and open spaces.

Pasco County Commissioner Mike Moore spoke in favor of the proposed project.

“I’m in support of this. In the future, this is going to be a really, really nice, very well-done, master-planned community. This is something that has really been on line for a long, long time,” Moore said.

And, while Moore has decried what he perceives as a proliferation of multifamily development, he said he doesn’t oppose including multifamily in Two Rivers.

“There are multifamily apartments in the future of this property, which I understand and am in support of because this is an area that does not have the oversaturation of the multifamily. It makes sense in a large master-planned community,” Moore said.

Commissioner Kathryn Starkey also spoke in favor of the proposal.

She also noted that she’ll be very interested in seeing the proposed trail network in the rezoning request for the master-planned community.

Commissioners unanimously approved the transmittal request.

Published February 17, 2021

Filed Under: Local News Tagged With: Kathryn Starkey, Mike Moore, Morris Bridge Road, Pasco County Commission, Pasco County Planning Commission, State Road 56, Two Rivers, U.S. 301

Zephyrhills plans to seek state funds for three projects

January 26, 2021 By Kevin Weiss

The City of Zephyrhills has decided to seek state funding for three improvement projects during the 2021 state legislative session.

Those projects involve improving Seventh Street; expanding the Sarah Vande Berg Tennis & Wellness Center; and, improving a runway at Zephyrhills Municipal Airport. The total costs for all three projects is estimated at $11.6 million.

This is a rendering of what a complete roadway would include, traversing Seventh Street from C Avenue north to U.S. 301. The 1.5-mile section would be converted from a single two-lane, one-way northbound road to a two-lane, two-way road with the addition of a multi-use trail, a sidewalk, on-street parking (where practical), and drainage improvements. (Courtesy of City of Zephyrhills)

The Zephyrhills City Council unanimously approved staff’s recommendation to submit funding requests for these projects at a Jan. 11 regular meeting.

When the Florida Legislature meets, it considers requests from local governments for assistance with projects of local importance.

Zephyrhills must ask state Rep. Randy Maggard, R-Dade City, and state Sen. Danny Burgess, R-Zephyrhills, to sponsor these projects on the city’s behalf.

Staff will work to complete the applications and then submit to both the Florida House of Representatives and Florida Senate, said Zephyrhills City Manager Billy Poe.

Monies would theoretically be made available to Zephyrhills in July, should one or more of those projects be approved by the Florida Legislature and signed off on by Gov. Ron DeSantis.

Here’s a more detailed look at the proposed projects:

  • Seventh Street complete street

The Florida Department of Transportation (FDOT) has proposed to convert U.S. 301 and Sixth Street to a one-way pair street network. Because of these improvements, the city correspondingly wants to construct roadway improvements along Seventh Street from C Avenue north to U.S. 301. The roadway would be converted from a single two-lane, one-way northbound road to a two-lane, two-way road with the addition of a multi-use trail, sidewalk, on street parking where practical, and drainage improvements. The length of the street project is approximately 1.5 miles. Estimated cost is $6.3 million.

  • Indoor tennis complex, plus outdoor hard courts

Shown as Phase II on the Sarah Vande Berg Tennis & Wellness Center plans, this includes the construction of a 30,000-square-foot indoor tennis facility with the capability for other sports and activities (soccer, ping pong, banquets, ceremonies), along with associated parking. Additionally, staff would like to construct six outdoor hard courts, allowing for sanctioned hard-court tournaments. Estimated cost is $2.5 million.

  • As part of the Zephyrhills Municipal Airport’s runway 01-19 extension, additional funding is needed for paved runway shoulders, taxiway B extension, stormwater piping and an access road. These projects have a total estimated cost of $2.8 million. (File)

    Zephyrhills Municipal Airport runway extension

The city previously received a state appropriation of $5.9 million for the extension of runway 01-19, which is currently out to bid. However, an engineer’s cost estimate indicates the original appropriation will cover only the design and construction of the runway, and will not cover the paved runway shoulders, taxiway B extension, stormwater piping or the access road. These additional items have a total estimated cost of $2.8 million.

Before deciding to approve the project submissions, there was much discussion during the meeting — mainly concerning the additions to the tennis center and the airport runway extension.

Zephyrhills Council President Charles Proctor, for one, expressed disappointment because the city again must request for additional state funds regarding improvements to the airport runway. He was dismayed, as well, that no state funding requests were presented for improving various city parks facilities, including Hercules Park.

The city manager addressed both matters.

Poe detailed how original airport runway costs were likely underestimated because there was no design at the time of the requests for fiscal year 2018-2019, plus he said there was a short time frame for an engineer to put a package together. Moreover, construction costs have changed somewhat since then, Poe said.

“I agree, it’s crazy to me that $5.9 million doesn’t cover everything we needed out there; unfortunately, that’s where we are on that,” the city manager said.

As for not requesting anything in the way of local parks improvements from the state, Poe suggested next year might be more apt given expected state budget reductions due to the COVID-19 pandemic — where officials have said could hit the $5 billion shortfall range.

He mentioned conversations with various state representatives made it appear they’re likely to sponsor fewer projects on the whole because of the pandemic’s lingering effects. For example, Poe said Burgess previously told him he’d be comfortable sponsoring just two Zephyrhills projects this year.

Poe observed: “Let’s be honest, I think this state budget coming up here is going to be very tight. That doesn’t lend itself to a lot of appropriations, but we could be surprised. I think people are spending more than what we thought they would be throughout this past year, so hopefully projections were off.”

The City of Zephyrhills is seeking state funding for a trio of infrastructure projects. (File)

Meantime, there always had been plans to construct an indoor multi-purpose sports complex holding four tennis courts, at some point.

City council members were taken aback that the proposal also includes the construction of six additional outdoor hard-surface tennis courts to the Sarah Vande Berg Tennis & Wellness Center, situated on 10 acres at 6585 Simons Road.

The facility already features nine Har-Tru clay tennis courts, two hard-surface tennis courts, eight pickleball courts and four padel courts.

If the multimillion dollar expansion project is passed in its entirety, that would give the facility 21 tennis courts in one form or another, plus the pickleball and padel offerings.

Aside from a quartet of indoor/covered courts, Poe explained the reasoning for funding an additional six outdoor hard surface courts is to open the facility to a wider range of tournaments, and to accommodate increasing recreational uses and demands.

In order to host certain tournaments — such as high school district or regional meets — the facility must have a minimum of eight hard-surface courts, he said. (Any indoor courts would not count toward that requirement because they technically have a different playing surface.)

As a further added use — the outdoor hard-surface courts could be converted and taped into pickleball courts as needed, Poe said.

Council Vice President Jodi Wilkeson and Councilman Alan Knight questioned why an extra half-dozen outdoor hard courts weren’t part of original construction plans several years ago.

“It’s unfortunate that we didn’t plan ahead,” Wilkeson said, adding she’d also like to at some point see some concrete economic data generated from tennis tournaments and other events.

“It would be nice for me to look at it from more of a business plan perspective,” she said. “We talk about these amorphous numbers that impact the community tax revenue, but what other source of revenue is there for the city as it relates to these tournaments, or the tennis center.”

Poe wasn’t quite sure why more hard courts weren’t included from the onset, as he wasn’t the city manager at that time.

He suggested this possibility: “I don’t know that it was anticipated that the center would be as successful as it has been this early.”

He also pointed out there was perhaps more emphasis on constructing clay courts at the time: “I think the thought was the future of tennis facilities is to have the Har-Tru courts. With the clay courts, it’s easier on the joints and offers a little more flexibility to its users,” Poe said.

Despite council’s critiques, they ultimately agreed to seek funding to advance the tennis center’s build out.

Councilman Lance Smith underscored the facility’s importance, to put the matter into perspective: “I was over there for some of the (recent) tournaments and there were people from all over Florida that were in Zephyrhills, spending money in our restaurants, and then some of them lived at homes across the street, too, so there’s an ancillary benefit you get from it.”

Smith continued: “To host a high school tournament…that’s not a significant amount of revenue, but it brings people to the area. All of it generates traffic that wouldn’t otherwise be here in Zephyrhills. That being said, we do need to be careful spending our money.”

Elsewhere, regarding Seventh Street enhancements, Poe explained this project still needs to be designed.

Poe also noted: “There are some elements that could be removed or phased in to make that very large number more palatable for funding.”

Published January 27, 2021

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Alan Knight, Bill Poe, C Avenue, Charles Proctor, City of Zephyrhills, Danny Burgess, Florida Department of Transportation, Florida Legislature, Hercules Park, Jodi Wilkeson, Lance Smith, Randy Maggard, Ron DeSantis, Sarah Vande Berg Tennis & Wellness Center, Seventh Street, Sixth Street, U.S. 301, Zephyrhills City Council, Zephyrhills Municipal Airport

Zephyrhills development yields roadway concerns

January 12, 2021 By Kevin Weiss

The City of Zephyrhills is experiencing booming growth and development that includes thousands of new homes and myriad commercial projects — and that’s on top of a newfound tourism and visitor rush felt with the opening of the $4.9 million Sarah Vande Berg Tennis & Wellness Center, at 6585 Simons Road.

As the city begins to add new population and outsiders, concerns are increasing about the ability of the city’s road ways being able to sustain traffic arising from all the happenings in the small East Pasco town.

Those qualms were front and center at a Zephyrhills City Council meeting last month.

“We’re having tremendous growth right now, and I think it’s really hard to stay ahead of it, I really do, from a traffic management standpoint,” Councilman Lance Smith said.

Zephyrhills development yields roadway concerns. (Courtesy of City of Zephyrhills)

“We see it in (Pasco County). In the county we see the lag that’s happened, and my gosh, how long have they been working on (State Road) 54, adding additional lanes? I’m just concerned that we stay ahead of it,” the councilman said.

Smith directed attention to the Abbott Square development that will add some 700 units surrounding the new tennis center on Simons Road.

The roadway is already becoming a problem with motorists trying to make left-hand turns off the Simons Road/Eiland Boulevard intersection, without a traffic signal, he said.

He also observed “cars stacked up turning left” during a recent event at the tennis complex, therefore increasing the likelihood of accidents and wrecks.

“People get frustrated when they can’t make that left-hand turn, and they’re willing to take a chance when they do that,” Smith said.  “We need to do something.”

In response, Zephyrhills City Manager Billy Poe explained a signalized intersection improvement is tied into a developer’s agreement with the Abbott Square homebuilder, Lennar Corporation. Meanwhile, the city is looking to time up those signalized improvements and connect Simons Road into Fort King Road by the end of 2021, Poe said.

Smith credited city staff for “doing a really good job” with facilitating various development projects — along with getting some transportation projects in the pipeline, such as the busy U.S. 301/Pretty Pond Road and County Road 54/U.S. 301 intersections.

But he cautioned that those involved must think of any potential issues that might result before construction actually begins on a particular project: “Just put on your thinking cap when you’re looking at these developments, ‘How’s it going to impact the road network around it?’”

Smith brought up the example of consulting engineers not including a right-hand turn lane into the recent State Road 56/Morris Bridge Road project.

He said: “Let’s try and avoid (those mistakes). Somebody holler and say, ‘Hey, you forgot this.’ It’s a shame to open up a new road and have these goat trails on the side where people are coming up and making their own right-hand turn lane.”

Meanwhile, another Zephyrhills roadway issue brewing is the sustainability of Wire Road. Nearby construction is afoot on Abbott Park, a 500-plus unit development popping up on the site of the former Gore Dairy Supply property.

Councilman Alan Knight observed: “Wire Road’s taking a beating already and you know with the new people coming in, and we’re looking at 500 homes — whew, it’s going to be tough (to maintain).”

Poe explained that Wire Road is scheduled to be repaved at some point but has been pushed back due to Abbott Park’s construction. Also, Poe said city officials are having internal discussions to find some way to get a utility transmission pole relocated, so that Wire Road can be connected with Kossik Road. There’s also designed plans — but not yet budgeted —  for Dairy Road to be extended north to connect with Kossik Road, the city manager said.

Meanwhile, Knight and other council members called for additional funding and resources to move such transportation projects forward.

Knight, for one, made a vocal plea for more help from the Pasco County Commission: “There’s a lot of money coming from our county commissioners that are going other areas…and some of that money needs to come to us. I’ll be the first to be very vocal about it. I see where a lot is going to Wesley Chapel; I understand the growth. I understand a lots going, but Zephyrhills needs to get some of that money. We need to get some improvements. We’re growing at a rate that’s unreal.”

Council President Charles Proctor echoed those sentiments: “This city is growing so fast. We all lived here a long time and I believe we’re doing our best to stay ahead of it, but we definitely need to work with the state and with the county to stay ahead of it.”

Published January 13, 2021

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Abbott Square, Alan Knight, Billy Poe, Charles Proctor, City of Zephyrhills, County Road 54, Eiland Boulevard, Gore Dairy Supply, Kossik Road, Lance Smith, Lennar Corporation, Pasco County Commission, Pretty Pond Road, Sarah Vande Berg Tennis & Wellness Center, Simons Road, State Road 54, U.S. 301, Wire Road, Zephyrhills City Council

New community planned along State Road 56

January 12, 2021 By B.C. Manion

The new Two Rivers community proposed to rise along State Road 56, between Morris Bridge Road and U.S. 301, is a step closer to reality.

The Pasco County Planning Commission has recommended the approval of changes to a highway vision map and to the text of the county’s comprehensive plan — to bring the envisioned project closer to fruition.

The Pasco County Commission has final jurisdiction over land use and zoning decisions, so the project still needs additional approvals before any work can commence.

But, plans for the area envision a 3,405-acre community that offers a mixture of housing types, work opportunities, shopping, recreation and schools.

The Two Rivers project has been in planning stages — off and on — for more than 10 years, and there have been a number of ownership changes, according to Craig Lohmiller, a group leader for Ardurra, who has been involved with the project for more than a decade.

Current plans call for creating Two Rivers as a master-planned development in Pasco County, which would tie into a community under the same ownership that is south of the Pasco-Hillsborough line, according to attorney Clarke Hobby, co-counsel on the project along with Attorney Joel Tew.

Background materials in the agenda packet detail that planning for the project site includes:

  • 246 acres of conservation area
  • 3,875 single-family homes
  • 1,400 multi-family homes
  • 1,125 age-restricted homes
  • 1.3 million square feet for a targeted industry
  • 630,000 square feet retail

The plan also includes schools for elementary, middle and high students, on property that would be next to an 80-acre county park.

The plan calls for an extensive trail system that provides connectivity within the community, Hobby said.

It emphasizes walkability and also encourages the use of alternate modes of transportation, such as golf carts, to get from place to place, Lohmiller said.

The plan also calls for numerous recreational amenities, including recreational complexes, multipurpose fields, ball diamonds, an aquatics center, playgrounds, a dog park, tennis and basketball courts, and open spaces, Lohmiller said.

“We’re really excited about that,” he said.

There’s a large boulevard loop within the community, which will create a way to get around, without disrupting major wetland features, Lohmiller said.

Plus, there will be areas along the loop that “will support neighborhood retail, restaurants, other commercial opportunities, coffee shops, things like that, to really engage the community.

“When you complete the loop, with the southern piece of the property, it’s about 6 ½ miles,” he said.

Lohmiller envisions community activities, such as farmer’s markets, runs and festivals.

Hobby told planning commissioners that the project has had starts and stops since the mid-2000s.

Now that the extension of State Road 56 has been completed, he said, the project “is really ready to take off.”

State Road 56 was extended through this project and two others, Hobby said, and the county was able to build the road as a four-lane road, instead of two lanes, through a state infrastructure bank loan, through the Florida Department of Transportation.

“The county and the applicant owner worked together with two other big projects, to make (State Road) 56 happen, all at once. It’s been a collaborative deal for a number of years, and the county needs those mobility fee surcharges to pay back the state infrastructure bank loan that the county took out,” Hobby said.

The county’s transportation staff resisted two changes to the highway vision map, proposed by the applicant.

One involved reclassifying a road and the other involved removing a road.

The applicants explained their rationale, and planning commissioners supported their request.

Another proposed change initially called for removing an extension of County Line Road from the map because there are plans to extend it to the south, on land owned by the same property owner in Hillsborough County.

But David Goldstein, Pasco’s chief assistant county attorney, suggested a different option. He said the road should be kept on the map, along with a note to indicate it would not be needed, if a parallel road was built in Hillsborough County.

“Hillsborough County has been known to threaten us, if we don’t give them something they want on a different road. If for some reason they try to hold us hostage and not allow construction of the network to the south, I don’t want us to be stuck without any east-west road,” Goldstein explained.

Tew and Hobby agreed with Goldstein’s solution.

This request will now go to the Pasco County Commission for consideration.

If the proposed changes are approved, the applicant’s next step will be to see a rezoning to a master-planned unit development, which is expected in coming months.

Published January 13, 2021

Filed Under: Local News Tagged With: Ardurra, Clarke Hobby, Craig Lohmiller, David Goldstein, Florida Department of Transportation, Joel Tew, Morris Bridge Road, Pasco County Planning Commission, State Road 56, Two Rivers, U.S. 301

Zephyrhills seeking state funding for four projects

January 12, 2021 By Kevin Weiss

The City of Zephyrhills is pursuing state funding for four projects, although ongoing financial impacts from the COVID-19 pandemic may hamper some, or all of the requests, from being included in the state’s budget.

Zephyrhills City Manager Billy Poe explained the requests during a regular Zephyrhills City Council meeting last month. They call for:

  • Transforming Seventh Street into a complete street, generally from U.S. 301 to South Avenue and C Avenue
  • Building sewer line and sewer capacity expansions and improvements on the north end of town to make way for additional development around the Zephyr Commons Publix Super Market on Gall Boulevard
  • Paving and taxiway improvements at the Zephyrhills Municipal Airport
  • Phase II of the Sarah Vande Berg Tennis & Wellness Center, which calls for a 30,000-square-foot indoor multi-use complex on the northeast portion of the 10-acre property on Simons Road — large enough for four tennis courts, but could also be converted to accommodate soccer, weddings, concerts and other community events or sports

The deadline to submit requests to the state is Feb. 2. Final project submissions and prioritization will come before a formal council vote, likely at a Jan. 11 regular meeting.

Monies would be made available to Zephyrhills in July, should one or more of those projects be approved by the Florida Legislature and signed off on by Gov. Ron DeSantis.

The city manager said each of those projects should be “shovel-ready” for construction by the summer time frame, except for the sewer line initiative, which first needs to be designed.

Published January 13, 2021

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Billy Poe, C Avenue, City of Zephyrhills, Gall Boulevard, Ron DeSantis, Sarah Vande Berg Tennis & Wellness Center, Seventh Street, Simons Road, South Avenue, U.S. 301, Zephyr Commons Publix Super Market, Zephyrhills City Council, Zephyrhills Municipal Airport

Dade City approves modified CRA plan

January 5, 2021 By Kevin Weiss

The City of Dade City has finally gotten around to revising its Community Redevelopment Agency (CRA) plan —  a document which hadn’t been updated since its original formation back in 1998.

The Dade City Commission in December unanimously approved a modified CRA plan — which looks to address conditions of blight in the core of the city and, according to the new 118-page document, “seeks to position the city for renewed economic success in the 21st century without compromising on the city’s character by leveraging existing physical, cultural and natural resources to encourage private sector investment.”

Dade City’s 137-acre CRA (Community Redevelopment Area) district primarily encompasses the city’s downtown corridor east of the U.S. 301/U.S. 98 bypass, stretching south from Coleman Avenue to north of Whitehouse Avenue. (Courtesy of City of Dade City)

Work to revise the original CRA plan began in late 2016, with the help of North Carolina-based consulting firm S&ME Inc.

Though a modified plan was completed in 2018, the commission tabled approval until a new city manager was hired, which occurred in April 2019.

Since then, the plan has further been updated to encompass the latest available socioeconomic demographic information, which revealed an even younger profile compared to just two years ago, officials say.

Dade City’s 137-acre CRA district primarily encompasses its downtown corridor between Martin Luther King Jr. Boulevard and the U.S. 301/U.S. 98 bypass, stretching south from Coleman Avenue and north of Whitehouse Avenue.

The five-year plan encompasses a wide range of background information on the city, plus community surveys, and various goals and objectives to focus on in the near future.

The following four strategic goals for the CRA were established out of the new plan:

  • Increase awareness of Dade City and its amenities
  • Establish Dade City as a leisure, cultural and ecotourism hub
  • Improve quality of life for current and future residents, and visitors
  • Establish Dade City as an entrepreneurial destination for those seeking access and opportunity for new businesses

The plan also summarized various viewpoints on wants and needs within the CRA limits, based on a series of stakeholder interviews conducted by local officials and input collected from the city’s Resident Advisory Committee, Downtown Merchants Association and Dade City Chamber of Commerce, among other groups.

Some of the outlined priorities and other thoughts from stakeholders include:

Emphasize bricks and mortar

  • The CRA could benefit from a renewed focus on pedestrian improvements: increasing mid-block crossings, repairing sidewalks and alleyways
  • Focus on increasing trail connections and expanding infrastructure surrounding the Hardy Trail
  • Increase accessibility of downtown buildings through ADA improvements

Grants (proposed new grants topics)

  • Provide grants for ADA improvements
  • Provide residential painting grants
  • Rental subsidies program
  • Historic structure plaque grant

Opportunities for Dade City

  • Increase coordination with advertisement for events
  • Catering to cyclists with targeted businesses in downtown
  • CRA frontage on U.S. 301 to signal presence of downtown (gateway)
  • Expand CRA boundaries to include more residential and commercial areas
  • Moving the farmer’s market downtown
  • Proximity to Saint Leo, and ability to attract and retain millennials
  • Cultivating a relationship with local hospital system and Pasco-Hernando State College

Threats to Dade City

  • Attorney general opinions regarding use of agency funds for contracted services
  • Grant program criteria: project and applicant eligibility, performance criteria and measurement
  • High downtown rents
  • Downtown flooding
  • Not enough family friendly activities
  • Downtown businesses not staying open past 5 p.m.
  • Matching requirement on grants makes them unattainable for businesses with fewer resources
  • Pass-by traffic along U.S. 301/U.S. 98

Commissioner/CRA wish list

  • Gateway signage
  • Splash pad for kids
  • Bring back a movie theater
  • Get a community/youth center
  • Create a business incubator
  • Consistent streetscapes
  • Clean up entryways to downtown
  • Highlight areas of historical interest
  • More duplex housing
  • Grocery store
  • Evening programming

The comprehensive plan also included details on the city’s ever-changing demographic profile, which reads:

The Dade City CRA strives to address blighted conditions generally in the downtown corridor, through a combination of reinvestment, grants and other programs.

“While Florida is historically known as a state comprised of a primarily older demographic, the median ages for the top five tapestry segments (traditional living, hardscrabble road, social security, down the road, old and newcomers) present in Dade City are below 44.2 years of age. Albeit lower income, the tapestry segments reveal a younger, family oriented demographics than traditionally present within Florida. …More than half of the city’s population is white (67.3 percent) with an almost equal share of Black and Hispanic residents, 20.4% and 20.6%, respectively.”

  • Current population just over 7,500
  • Approximately 2,600 households
  • Median household income is $31,497 (compared to Pasco County’s $45,064)
  • Nearly 7% of Dade City households make more than $100,000

The CRA plan is a living document of sorts, meaning it can be adjusted as needed depending on the city leader’s objectives, said Melanie Romagnoli, the city’s community and economic development director.

With that, she recommended the city — given the CRA has two newly elected board members in Knute Nathe and Normita Woodard — do another check-up on the plan in a year “to see if anything needs to be modified, or it’s still the same path that this existing commission wants to go on.”

“We can modify this as many times as we’d like, we just have to provide notice to the county and the state of any modifications that we make,” explained Romagnoli.

Estimated budgets for the CRA across the next five years are as follows: $246,361 (2021), $253,752 (2022), $261,365 (2023), $269,206 (2024) and $277,281 (2025).

Romagnoli indicated at least one issue that needs to be addressed is revisiting some arbitrary timelines for getting certain action-level steps and projects accomplished in the next handful of years.

“Some of them are very unrealistic with current staffing conditions and financial constraints,” said Romagnoli.

“The current CRA does not gather as much money as what’s required for all these things to get accomplished, so we definitely need to revisit it and make sure it’s realistic for us to be able to implement and prioritize and figure out what this commission and CRA board wants to do in the next five years.”

There’s also been discussion about possibly expanding the CRA district beyond its current boundaries, she said, which likely will require many in-depth workshops.

Dade City Mayor Camille Hernandez agreed that additional workshops are needed to perhaps further refine the plan and gather input from Nathe and Woodard, first-term commissioners and board members elected back in July.

“I know it’s important to all of us,” Hernandez said of the CRA plan. “It has been a long time in the making and processing. Hopefully we can move forward with the next steps.”

Published January 06, 2021

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Camille Hernandez, City of Dade City, Coleman Avenue, Community Redevelopment Agency, Dade City Chamber of Commerce, Dade City Commission, Downtown Merchants Association, Knute Nathe, Martin Luther King Jr. Boulevard, Melanie Romagnoli, Normita Woodard, S&ME Inc., U.S. 301, U.S. 98, Whitehouse Avenue

Busy 2021 anticipated for East Pasco communities

January 5, 2021 By Kevin Weiss

The East Pasco municipalities of Dade City and Zephyrhills are poised for a busy 2021 in terms of infrastructure, development and other community programs.

Here’s a closer look at some of the highlights in the new year:

Dade City

A rendering of the type of large-sized heart-shaped sculptures that will be installed at city-owned properties in the downtown area. (File)

Let’s get artsy
“The Heart of Pasco County” moniker soon can be taken on quite literally in Dade City — in the form of an outdoor, permanent public artwork exhibit.
The Dade City Center for the Arts in February will celebrate the installation of a new outdoor public art exhibition — in the form of about a dozen 8-foot-tall metal heart sculptures painted by local artists and installed throughout historic, downtown Dade City.
Proposed locations for the 3D heart sculptures, which will have varied artwork patterns on each, include:

  • Hibiscus Park
  • City Hall/Police station alcove entrance or nearby
  • Green space entrance to Hardy Trail
  • Meridian Avenue/U.S. 301 intersection, near Dade City Heritage and Cultural Museum
  • Naomi S. Jones Park
  • Whitehouse historical landmark on Old Lakeland Highway
  • Lock Street/Hardy Trail intersection
  • Agnes Lamb Park near Meridian Avenue
  • Price Park
  • Watson Park
  • Dade City Garden Club
The Dade City Center for the Arts is facilitating more community art programs.

The community initiative is designed not only to color up the downtown area, but also to use public artwork as a photo opportunity and marketing tool, to encourage residents and visitors alike to stroll throughout city limits. More frills include installing QR codes on each sculpture mapping out the location of other city landmarks and providing information about a particular artist or meaning of the artwork itself.
The entire concept is similar to outdoor art events in other cities that bring together artists’ creativity with a sculptural icon that relates to the city. In Dade City’s case, its official seal has a heart shape surrounded by kumquats in its center.
The city’s arts center also has been approved to create a wall mural at the site of the former CenturyLink building at Hardy Trail and Eighth Street.

 

 

Dade City’s visitor information center will be built adjacent to the Roy Hardy Trail on Church Avenue. (City of Dade City)

Visitor’s information center coming
Roy Hardy Trail cyclists and exercisers alike will have a spot to take a breath, relax and learn about the happenings in their community all at once.
It comes in the form of a visitor’s information center adjacent to the Hardy Trail on Church Avenue.
The 1,380-square-foot open floor space will feature informational kiosks and mobile displays for all county tourism amenity partners.
The building also will be accompanied by two porches and a bike rack — its location designed to offer easy access off the Hardy Trail for users to gather and rest. The facility will have two family bathrooms, as well.
A groundbreaking is slated sometime in early 2021, with completion expected in the summer.
The project is funded with the help of a $250,000 grant from the Pasco County Tourist Development Council.

Sprucing up downtown
Dade City leaders have made it a priority for 2021 and beyond to ensure that the city’s historic downtown area is safe, clean and generally more desirable to stroll through.
The city is moving forward with plans to install additional crosswalks along Seventh Street and Meridian Avenue, and is improving stormwater drainage near Seventh Street and Pasco Avenue.
It also is exploring traffic-calming initiatives to reduce vehicle speeds. And, it is making public parking space changes, boulevard additions, and encouraging landscaped parklets to create additional outdoor seating areas.
Additional resources also will be dedicated to downtown cleanup — including mowing, weeding and litter patrol of city-owned properties in the Community Redevelopment Area.
Meanwhile, the city’s public works team is in the midst of enhancing the lighting downtown parking lots, as well as Agnes Lamb Park on Ninth Street.

Could Dade City try to leverage its recreation amenities, such as motocross, as it embarks on a rebranding effort? (File)

Marketing rebrand in the works?
The City of Dade City is plotting a full-scale marketing rebrand to capitalize on residential and tourism growth in Pasco County and Tampa Bay area, at large.

The city has earmarked $40,000 in this fiscal year’s budget toward a marketing and advertising plan, promotional activities and other contractual services.
But, before that money, and possibly much more, is allocated specifically, Dade City commissioners want to hear what the public thinks — and that includes local business owners, residents and other stakeholders.

Efforts to gather input throughout the year could take form in charrettes, surveys, monthly forums, and even door-to-door visits.

How to best promote its current and forthcoming amenities remains the looming question.
Does the city try to emphasize its unique collection of downtown shops and restaurants? Focus more on recreation attractions inside and outside the city limits? Leverage its budding reputation as a location for rural destination weddings? Or, perhaps will it simply brand itself as an ideal location to raise a family?


City of Zephyrhills

The rebuilding Jerry’s Crystal Bar is set to open in early 2021 on Gall Boulevard. (Courtesy of Jerry’s Crystal Bar)

Iconic business to reopen
The longest-operating bar in Zephyrhills is set to reopen in early 2021 — almost two years since it was destroyed by a fire.
The original Jerry’s Crystal Bar had been in business since 1954, at 5707 Gall Blvd.
That all changed in May 2019 when a two-alarm fire electrical in nature suffocated the building’s attic and roof, yielding a total loss.
A complete rebuild of the iconic, family owned establishment is coming along swimmingly since a May 2020 groundbreaking. The bar’s owners expect a grand opening ceremony in January or February.
The new building takes on an elevated, modernized look and is nearly double the size of the old structure. It also falls under the requirements of the city’s form-based code for the U.S. 301/Gall Boulevard corridor area, whereby the facade is aligned right up to the street with a wide sidewalk and all parking is situated behind the bar.

A rendering of the U.S. 301/Pretty Pond Road intersection project (File)

U.S. 301 intersection project to spur commercial activity
The completion of an intersection improvement at U.S. 301/Pretty Pond Road, expected in mid-2021, is expected to open up opportunities for increased commercial development.

The $2.3 million state-funded project calls for new traffic signals on U.S. 301 at Pretty Pond and at Medical Arts Court/ Townview Avenue, along with other median and roadway improvements.
Once construction is complete, the area is poised to land Chick-fil-A and Chipotle chain restaurants, among several other businesses and attractions.

Residential developments popping up
Don’t be surprised if “The City of Pure Water” get a little more crowded in 2021 and beyond.

Significant progress or completion is expected on a number of large-scale residential developments throughout the municipality.

With myriad new homes on deck, small town Zephyrhills is going to get a little more crowded. (File)

A slew of new housing communities is actively underway — such as Abbott Square, 700-plus units surrounding the new Sarah Vande Berg Tennis & Wellness Center off Simons Road; and Abbott Park, 500-plus units tucked behind the Zephyr Commons Publix Shopping Center, off Gall Boulevard.

Other notable homesites include the Link at Calusa Springs, north of Silverado Golf & Country Club; the Oaks at Pasco, southeast of Silverado Golf & Country Club; and Skybird Properties, off Alston Road near the municipal airport.

Simply put, the city’s real estate market is “very hot right now,” Zephyrhills Planning Director Todd Vande Berg said earlier this year.

“I don’t know where all these people are coming from, but these housing subdivisions are selling homes for over $300,000 with HOAs and CDDs. I wasn’t sure how that’d work in Zephyrhills, but you drive up to Silverado and before the lot infrastructure is completed, you’re seeing a ‘Sold’ sign, so it is amazing.

“Even through this COVID-19 environment, the residential housing…has really stayed very strong, which helps the city from a budget and revenue standpoint,” said Vande Berg.

More bells and whistles for tennis center?
Could the newly opened Sarah Vande Berg Tennis & Wellness Center continue to add to its wide range of features this year?

The northeast corner of the Sarah Vande Berg Tennis & Wellness Center on Simons Road is reserved for a an indoor multipurpose sports complex. (Courtesy of Sarah Vande Berg Tennis & Wellness Center)

Well, the City of Zephyrhills and the Zephyrhills City Council are giving strong consideration to a second request for state funding to expand the state-of-the-art facility on Simons Road.

The northeast corner of the 10-acre property has been reserved for a 30,000-square-foot indoor multi-purpose sports complex — enough room to handle four full-sized tennis courts, and can also be converted to accommodate soccer, weddings and even concerts.

This past year, Florida Gov. Ron DeSantis vetoed a $1.5 million appropriation for the Phase II project from the state’s budget amid the COVID-19 pandemic.

But that might not stop city leaders from continuing to push for the project. Appropriation requests for this year must be submitted to the state by early February.

The $4.9 million tennis center, which opened in September, already includes numerous courts and other amenities.

Published January 06, 2021

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Abbott Park, Abbott Square, Agnes Lamb Park, City of Dade City, Dade City Center for the Arts, Gall Boulevard, Jerry's Crystal Bar, Link at Calusa Springs, Meridian Avenue, Ninth Street, Oaks at Pasco, Pasco Avenue, Pretty Pond Road, Ron DeSantis, Roy Hardy Trail, Sarah Vande Berg Tennis & Wellness Center, Seventh Street, Silverado Golf & Country Club, Skybird Properties, Todd Vande Berg, U.S. 301, Zephyr Commons Publix Shopping Center, Zephyrhills, Zephyrhills City Council

Zephyrhills adapts to growth, economic shifts

December 8, 2020 By Kevin Weiss

If 2020 demonstrated anything, it was the necessity for area communities to have economic resiliency — that is, the ability to prevent, withstand and quickly recover from shocks to its economic base, whether that’s in response to a pandemic, natural disaster or stock market volatility.

In Zephyrhills, it’s something city planning director Todd Vande Berg and other city officials are actively balancing and preparing for, as the East Pasco municipality experiences a wave of growth and development, as well as transportation and infrastructure improvements.

Zephyrhills Planning Director Todd Vande Berg outlined how the city is setting itself up for future economic windfall during the annual Zephyrhills Economic Summit. (Courtesy of Todd Vande Berg)

Vande Berg provided an in-depth look at the city’s ongoing efforts during the annual Zephyrhills Economic Summit that was held this fall.

One key moving forward, he said, is reevaluating, updating and incorporating some “best practices” into the city’s comprehensive plan and land development code.

This includes taking a harder look at density bonuses and floor area ratios, as well as stream-lining permitting processes and broadening permitted uses, he said.

Prioritizing municipal investments in transportation (multi-modal, pedestrian-oriented, public transit) and infrastructure (water, sewer, communication networks), and recreation is important, too, he said.

Ripe for industrial manufacturing
The city is banking on diversifying its local economy and bringing high-wage jobs to town via a regional industrial/manufacturing buildout.

Local leaders believe this can be achieved through leveraging approximately 9.76 square miles (6,248 acres) of land in the southeast portion of the city around the State Road 39/Chancey Road corridor and Zephyrhills Municipal Airport. There is 3,000 acres to 4,000 acres available for potential industrial development.

Roughly a third of the entire property is within city limits and the remainder in unincorporated Pasco County — representing the largest aggregation of industrial lands in the county.

Within the area is 442 divisible acres of what’s known as the Zephyrhills Airport Industrial Park, a build-ready site equipped with water, sewer and electric utilities, and accessible to natural gas.

As industrial space along the Interstate 4 corridor begins to fill up along Tampa, Lakeland and Orlando, Zephyrhills “might be a next logical location for industrial manufacturing to come to,” Vande Berg said.

He reasoned the city’s vast land offerings is ripe to someday be home to a mix of light and heavy industrial and commercial uses — such as building spaces large enough to house semi-trailer truck bays.

The City of Zephyrhills and other local partners are working to bring industrial manufacturing to several thousands of acres of aggregate vacant land in the southeast portion of the city situated around the Chancey Road/State Road 39 corridor and Zephyrhills Municipal Airport. (Courtesy of Pasco Economic Development Council)

The planning director explained it makes sense now more than ever to prepare for a long-range industrial plan, as Central Florida is following national trends of heavier investment in warehousing than retail construction.

The COVID-19 pandemic expedited this trend as more people and business are working and providing services remotely, in addition to the rise of Amazon and other e-commerce companies, Vande Berg said.

The city also enjoys north-south and east-west state and county road connections that support the long-term vision for industrial development, the planning director said. The city’s municipal airport, CSX main line rail access and close proximity to Port Tampa Bay and Central Florida markets are among its selling points.

“We’re pretty unique in that we have a pretty good roadway network being developed. That’s going to benefit the industrial corridor, to again make us very resilient, but we’ve got to continue to work on that,” he said.

The planning director acknowledged one challenge involves finding a way to widen the U.S. 301 corridor to four lanes from Fowler Avenue in Hillsborough County up through Zephyrhills. The roadway presently stretches four lanes from Port Tampa Bay to Fowler, but transitions to two lanes north through Pasco.

Vande Berg acknowledged that the Hillsborough Metropolitan Planning Organization (MPO) hasn’t been on board with widening the road further north.

To resolve the impasse, the Pasco MPO needs to gather and collaborate with Hillsborough, Vande Berg said, “and really emphasize the importance of getting that segment of road, four lanes.”

He continued: “That four-lane corridor, I think, will pay off huge dividends for manufacturing and just overall betterment of our transportation network.”

Aside from stated transportation improvements to supplement an industrial corridor, Vande Berg also emphasized the importance of having a mechanism that provides workforce training opportunities, as people look to transition to manufacturing jobs.

“I feel like we need to look at identifying, and supporting and incentivizing all those things to provide for more of a diverse workforce,” he said.

Some next steps in the measured industrial corridor planning process include meeting with large industrial property owners; coordinating additional stakeholder meetings; having more discussions with industrial brokers; making airport and railroad improvements; and, continuing with various citywide master plan updates, Vande Berg said.

Growth already ramping up in Zephyrhills
While efforts continue to shape a future industrial hub, plenty is already happening in Zephyrhills in the way of new development, particularly residential construction.

A slew of new housing communities set to come online — such as Abbott Square, 700-plus units surrounding the new Sarah Vande Berg Tennis & Wellness Center off Simons Road; and Abbott Park, 500-plus units tucked behind the Zephyr Commons Publix Shopping Center, off Gall Boulevard.

Other notable homesites include the Link at Calusa Springs, north of Silverado Golf & Country Club; the Oaks at Pasco, southeast of Silverado Golf & Country Club; and Skybird Properties, off Alston Road near the municipal airport.

Various roadway improvements are paving way for new commercial development, too.

Most notable is the $2.3 million state-funded U.S. 301/Pretty Pond Road intersection project, now under construction.

The project calls for new traffic signals on U.S. 301 at Pretty Pond and at Medical Arts Court/ Townview Avenue, along with other median and roadway improvements.

The 442-acre Zephyrhills Airport Industrial Park is a build-ready site equipped with water, sewer and electric utilities, and is accessible to natural gas. It’s adjacent to the city’s municipal airport and CSX railroad. (Courtesy of Pasco Economic Development Council)

The addition of signalized intersections at these locations is designed to make it easier to move about the area, and to be an economic driver for the northeast and northwest corners of Pretty Pond.

Once construction is complete, the area is poised to land Chick-fil-A and Chipotle chain restaurants, and other businesses.

Vande Berg joked he frequently gets asked about when Chick-fil-A is coming aboard — and said the popular franchise was waiting until the intersection project received the OK to move forward.

“I’m happy to share that they’re still on board,” the city official said.

He also mentioned enhancements coming to a 1.31-mile stretch on County Road 54, east of U.S. 301, east to 23rd Street.

The city is splitting the cost of the $6.5 million project with Pasco County, which will include the addition of intersection turn lanes; a traffic signal at 23rd Street; and multi-use paths and trails on the north and south sides of the road, among other improvements.

The project is addressing one of the city’s “bigger areas of need” to improve traffic capacity along a busy and sometimes dangerous roadway, Vande Berg said.

Elsewhere, the planning director highlighted a slew of other forthcoming projects and goals, further giving a look inside the booming activity in the city:

  • Mixed-use properties along the Zephyr Commons gateway
  • New Veterans Affairs outpatient clinic off Eiland Boulevard
  • Upgrades to Hercules Park, at U.S. 301 and County Road 54, adjacent to Zephyrhills High and Woodlands Elementary schools.
  • Implementation of form-based building codes from North Avenue to C Avenue, between Sixth Street and Seventh Street
  • Efforts to have more designated complete streets throughout the city, designed to enable safe access for all users, including pedestrians, bicyclists, motorists and transit riders of all ages and abilities. (This may include adding sidewalks, bike lanes ,or wide paved shoulders; special bus lanes; comfortable and accessible public transportation stops, frequent and safe crossing opportunities; median islands, accessible pedestrian signals; curb extensions; narrower travel lanes; roundabouts and so on.)

Published December 09, 2020

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Abbott Park, Alston Road, Chancey Road, Chick-fil-A, Chipotle, County Road 54, CSX, Eiland Boulevard, Fowler Avenue, Gall Boulevard, Hercules Park, Hillsborough Metropolitan Planning Organization, Link at Calusa Springs, Oaks at Pasco, Port Tampa Bay, Pretty Pond Road, Sarah Vande Berg Tennis & Wellness Center, Silverado Golf & Country Club, Simons Road, Skybird Properties, State Road 39, Todd Vande Berg, U.S. 301, Woodland Elementary, Zephyr Commons, Zephyr Commons Publix Shopping Center, Zephyrhills Airport Industrial Park, Zephyrhills Economic Summit, Zephyrhills High, Zephyrhills Municipal Airport

Is Dade City poised for a marketing rebrand?

December 1, 2020 By Kevin Weiss

The City of Dade City is in midst of an evolution that undoubtedly will alter the community’s aesthetic  — perhaps for decades to come.

The charming town in East Pasco is poised to see some 14,000 new homes on the books within the next five years, plus a slew of exciting downtown amenities and other unique, adventurous hotspots on the outskirts of town, just outside the city limits.

Drawing attention to Dade City’s past, while embracing it’s future is likely a challenge as the community looks to define its marketing identify. It’s an exercise that’s similar to how Pasco County in 2019 rebranded itself as ‘Florida’s Sports Coast,’ which is intended to capitalize on the county’s wave of youth and amateur recreation facilities. Shown here is The Dade City Heritage and Cultural Museum, housed within the Dade City Atlantic Coast Line Depot. This was the first site in Pasco County that was be placed on the National Register of Historic Places. (File)

It’s longtime moniker, “Proud Heritage and Promising Future,” may no longer be quite apt — because, as it turns out, the future is happening now.

So, city leaders face this looming question: How does Dade City go about rebranding itself as a tourist destination, and what specifically does it want to promote, to best encourage visitors and foster economic growth amid an unprecedented period?

Melanie Romagnoli, the city’s community and economic development director talked about those issues during two city commission workshops, held in October and November.

“We need to decide who we are and what we want to be,” Romagnoli said, addressing the Dade City Commission. “I think the whole thing about the brand is actually having our vision of what we want our future to be and sticking to it. How can we market the city as a destination, like Clearly Zephyrhills, like Florida’s Sports Coast?”

Following the monthly workshops and three-plus hours of discussion, at least one conclusion is apparent —  much more brainstorming is needed, before the city become serious and throws thousands of dollars to a branding consultant to develop an image profile (photos, videos, graphics, logos) to best promote the town’s features.

Built into the city’s budget for this year is $40,000 toward a marketing and advertising plan, promotional activities and other contractual services.

Before that money (and possibly much more) gets allocated, however, commissioners believe additional input is needed from the community and the public, including local businesses, residents and other stakeholders.

The input could take form in charrettes, surveys, monthly forums, and even door-to-door visits.

Commissioners also agreed that it may be prudent to wait until some new amenities throughout the city are established.

In other words, don’t put the cart before the horse.

“I do think branding right now is a little premature,” Mayor Camille Hernandez said. “There’s a lot of things happening, but I think what we need to do is go back to this community (for input).”

She also added: “I think we’re just a few steps away. It’s right under our noses.”

Mayor Pro Tem Jim Shive likewise was vocal about fostering grassroots community feedback on branding the city for the future.

“I don’t think we have actually talked about a real vision of what we want, or expect from the future, when it comes to development, when it comes to growing the city,” he said. “I think we need to have the public on board with this, especially when you’re talking about branding.”

Commissioner Normita Woodard, too, pointed out that some of the best ideas or designs may first come from a talented local volunteer, which may yield some cost savings instead of hiring an outside branding firm. Woodard also added she’s in “a reserved state” about spending thousands of dollars just yet, as the city is in a transitional period and still navigating the impact of the COVID-19 pandemic.

First things first
In the meantime, sprucing up the city’s downtown is necessary before doubling down on a full-scale rebranding effort, commissioners agreed.

Commissioners expressed concerns on proceeding with a full-on rebrand until noticeable improvements are made along the city’s Community Redevelopment Area (CRA) district in the form of wayfinding signage, speed limit and lighting fixtures, façade improvements and filling commercial property vacancies.

Some solutions could come via a commercial minimum maintenance standards ordinance, which staff is drafting — based on a consensus reached by commissioners to proceed in that direction.

If a maintenance standard is approved, it would require upkeep from property owners and business tenants on building paint, signs, window coverings, dumpster enclosures and fencing or security upgrades. Besides the CRA, standards would likely apply to the city’s main thoroughfares along U.S 301, U.S. 98 Bypass, State Road 52/21st Street intersection, and Meridian Avenue.

Emphasizing the importance of cleaning up the city, the mayor said: “Nobody wants to go to an icky, dirty place.”

Also before spending thousands on branding and marketing, another pressing issue is solving the city’s sizeable commercial building vacancy rate.

It presently exceeds 40% just in the downtown area, Romagnoli said.

“What are the vacancies telling our visitors: That there’s not anything going on. You walk down a street and you see a long wall of nothing but empty,” she said. “What makes them want to go to the next store?”

Commissioner Knute Nathe said it’s a “chicken-and-egg” dilemma that can’t quite yet be fully quantified: “You know, it’s kind of hard to market a place as a destination, without a ton of stuff already there; but it’s hard to bring businesses into town when people aren’t going there,” he said.

One way to create more consistent foot traffic is to have the city retain an event coordinator, Romagnoli suggested. The coordinator could host artisan and craft vendors somewhere downtown each weekend.

Commissioners expressed optimism with that idea.

Branding options abound
Aside from blighted areas, Dade City is beaming with opportunity on the horizon.

The city is in the midst of developing a 2-plus acre downtown park on Church Avenue, slated to include a multi-use water splash pad, bike-share shelter, amphitheater, ADA (Americans with Disabilities Act)-accessible playground, open space, concession area and other amenities.

Just a stone’s throw away is a forthcoming event and entertainment center on Seventh Street, known as The Block.

The site of a former car dealership, and spearheaded by development partners Larry Guilford and Melanie Armstrong, The Block will include a wedding and event venue, outside patio, brewer, catering business, space for food trucks and a CrossFit gym.

Also on Seventh Street is the Dade City Center for the Arts, which has begun making inroads to facilitate community art events, as well as indoor and outdoor arts and cultural exhibits.

Other imaginative and creative marketing and branding possibilities seemingly abound.

Possibilities include leveraging the fun, family friendly experiences at Treehoppers Aerial Adventure Park and Snowcat Ridge, the state’s only snowtubing park, off St. Joe Road. Those attractions are just outside of city limits, but have a Dade City address.

The city also may be able to capitalize on another niche: Its budding reputation for rural, rustic destination weddings.

There are about nine such spots in East Pasco, including several with a Dade City address, Romagnoli said.

The city could consider a branding campaign that hypes local wedding spots, while encouraging other activities nearby, whether it’s biking the local trails and roads, shooting at West Armory’s indoor range, strolling the downtown shopping and dining scene, touring Pioneer Florida Museum, and so on.

The city’s economic director said another opportunity to piggyback on the destination wedding angle, includes attracting photographers, caterers and wedding planners to lease one or multiple empty building spaces downtown.

Yet another branding concept? Promoting the city as a wholesome place to raise a family.

In any case, a challenge going forward will be fighting through some established perceptions and misconceptions, Romagnoli said.

A case in point: Forbes magazine once listed Dade City among “The Best Places to Retire.”

That label no longer fits, or is appropriate, Romagnoli said.

The city’s median age is around 36.

“We’re no longer the best place to retire, but we’re a great place to raise a family,” she said.

Published December 02, 2020

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: ADA, Americans With Disabilities Act, Camille Hernandez, Church Avenue, City of Dade City, Clearly Zephyrhills, Community Redevelopment Area, Dade City Center for the Arts, Dade City Commission, Florida's Sports Coast, Forbes, Jim Shive, Knute Nathe, Larry Guilford, Melanie Armstrong, Melanie Romagnoli, Meridian Avenue, Normita Woodard, Pioneer Florida Museum, rebranding, Seventh Street, Snowcat Ridge, St. Joe Road, State Road 52, The Block, Treehoppers Aerial Adventure Park, U.S. 301, U.S. 98 Bypass

Zephyrhills to update stormwater master plan

December 1, 2020 By Kevin Weiss

The City of Zephyrhills is updating its stormwater master plan for the first time in more than 20 years — an undertaking that will pinpoint the city’s most prone flooding areas and provide recommendations for addressing drainage issues.

The Zephyrhills City Council on Nov. 9 unanimously approved a project work order with planning/engineering firm Kimley-Horn Associates, for the master plan.

This is a graphic from the city’s last stormwater master plan in 2000, which shows reported flooding and initial inundation assessment. (Courtesy of City of Zephyrhills)

The contract calls for the work to be done in 11 months, and provides a lump sum fee of $249,820. The project is being paid for with city revenues and with Penny for Pasco dollars.

The finished master plan will create a tool to determine flood risk, evaluate the level of service, and develop best management practices to reduce flooding and improve water quality.

The update also will include a GIS-based schema that will facilitate a plug and play approach for future updates.

More specifically, the plan includes these components:

  • Conducting an inventory of the primary drainage infrastructure throughout the watershed with detailed analysis of infrastructure in the vicinity of identified flood-prone areas
  • Developing a detailed hydrologic and hydraulic model to characterize runoff responses throughout the watershed and flood conditions in the vicinity of identified flood-prone areas
  • Developing updated floodplain maps
  • Conducting a surface water quality assessment
  • Identifying and evaluating alternatives for improving flooding and water quality in the watershed

Kimley-Horn representatives discussed the scope of work during the council’s session.

Of note, they mentioned the industry standard is to complete a stormwater master plan update every five years, particularly for municipalities like Zephyrhills, which has undergone numerable land annexations over time.

The master plan won’t do much in the way of full-blown construction plans or permitting through SWFWMD (Southwest Florida Water Management District). But, it will identify which particular basins are in greatest need of being fixed, how to do so, and an educated estimated cost for remedies.

From there, city staffers can go to the drawing board and begin to set aside design and construction funding for those particular fixes in future budgets.

The City of Zephyrhills is updating its stormwater master plan for the first time in over 20 years. The $249,820 project is being facilitated by planning/engineering firm Kimley-Horn Associates.
The plan seeks to identify the city’s most prone flooding areas and recommendations to best remedy those issues. (File)

“It’ll give us a map of how to move forward,” Zephyrhills Public Works Director Shane LeBlanc said. “Right now we’re just kind of spinning our wheels, because we don’t have the funding and we don’t have a plan.”

LeBlanc said the updated stormwater is “long overdue.”

Technology has improved significantly since the last update was done between 1999-2000, he said.

“A lot of the technology in modeling that we have now — GIS (geographic information system), LiDAR, all that type of technology — wasn’t around in 1999 when we did out last stormwater study,” LeBlanc said.

Zephyrhills City Manager Billy Poe said the plan update could prove useful should the city ever impose a stormwater assessment fee in the future because it will give the city a clearer understanding of what it would cost to resolve potential flooding problem areas.

However, Poe noted, a stormwater assessment is not on the city’s radar yet.

The city manager also said an updated stormwater plan is useful when pursuing grant dollars or state or federal appropriations for various infrastructure projects.

Having an up-to-date, detailed, organized plan with clear objectives gives the city “extra points” in the eyes of those funding sources, Poe explained.

“You can show them the plan, ‘This is what we’re trying to do,’ so that helps being a step closer to grant dollars,” he said.

Although council members initially questioned what they perceived as a hefty price tag for the master plan, they ultimately came around to moving forward with the project.

Councilman Lance Smith, for one, called the plan’s cost “a difficult bite to swallow,” but said he understands the need for updated recommendations for each basin within the city limits.

“It’s a lot of money, but we need to know where to start,” added Council President Charles Proctor. “I do like the fact that it’s going to possibly help us, when we go to Tallahassee (Florida Legislature) to possibly bring back some funding for the city.”

Meanwhile, Councilman Ken Burgess went on to label the plan “a real useful tool” to help the city prioritize its most pressing stormwater projects “instead of just throwing darts at it and getting kind of willy nilly.”

Time to start thinking about legislative requests
In other business, the city manager advised council members to begin considering some state appropriation project requests, in advance of the 2021 legislative session.

A deadline hasn’t been set yet for submittals, but it’s not too early to start identifying priorities, Poe said.

Discussions at the staff level, Poe said, have centered around securing state funding for the following municipal projects:

  • Funding for a 30,000-square-foot multipurpose indoor sports complex at the Sarah Vande Berg Tennis & Wellness Center (that would be large enough for four tennis courts, among other sports and recreation activities, such as lacrosse and soccer)
  • Additional funding for runway extension 1-19 at the Zephyrhills Municipal Airport
  • Seventh Street improvements to make it a “complete street”

In other news, Poe reported that dirt is moving on the U.S. 301/Pretty Pond Road intersection — signaling construction has begun on the much-anticipated project.

“Barricades are there. Signs are there. Station markers are there. The message board is up,” the city manager said.

The $2.3 million project, being completed by BRW Contracting Inc., of Land O’ Lakes, calls for the relocation of an existing signalized intersection from the shopping plaza entrance to Pretty Pond Road, a signalized intersection at Medical Arts Court, and all other required roadway improvements.

The addition of signalized intersections at these locations is designed to improve the mobility, and serve as an economic driver for the northeast and northwest corners of Pretty Pond, officials say. The area is expected to be home to a Chick-fil-A, Aldi, and a national hotel chain, among other businesses.

Published December 02, 2020

Filed Under: Local News, Zephyrhills/East Pasco News Tagged With: Aldi, Billy Poe, BRW Contracting, Charles Proctor, Chick-fil-A, City of Zephyrhills, Ken Burgess, Kimley-Horn Associates, Lance Smith, Pretty Pond, Sarah Vande Berg Tennis & Wellness Center, Shane LeBlanc, Southwest Florida Water Management District, U.S. 301, Zephyrhills City Council, Zephyrhills Municipal Airport

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 18
  • Go to Next Page »

Primary Sidebar

Top Shelf Sports Lounge in Wesley Chapel

Foodie Friday Gallery

Search

Sponsored Content

Avalon Applauds… Norah Catlin

February 23, 2021 By Special to The Laker/Lutz News

CONGRATULATIONS to Norah Catlin, for being applauded by Avalon Park Wesley Chapel. Catlin, a senior at Wiregrass Ranch … [Read More...] about Avalon Applauds… Norah Catlin

More Posts from this Category

Archives

What’s Happening

‘Aladdin jr.’

Live Oak Theatre is now selling tickets for its Acorn Theatre production of “Aladdin jr.” Performances will be March 18 through March 28, at the Carol and Frank Morsani Center for the Arts, 21030 Cortez Blvd., in Brooksville. Seats are $15 for adults and $8 for children ages 13 and younger, when accompanied by an adult. For show times and tickets, visit LiveOakTheatre.square.site, email , or call 352-593-0027. … [Read More...] about ‘Aladdin jr.’

03/05/2021 – Apple Pie Bombs

The Pasco County Library Cooperative will offer “Foodie Feast: Apple Pie Bombs” on March 5. Participants can learn how to make tasty, apple pie bombs. Watch the prerecorded video between 10 a.m. and 5 p.m., online at Facebook.com/hughembrylibrary or Facebook.com/newriverlibrary. For information, call 352-567-3576, or email Danielle Lee at . … [Read More...] about 03/05/2021 – Apple Pie Bombs

03/06/2021 – Bridal Trunk Show

The Gulfside Hospice New Port Richey Thrift Shoppe, 6117 State Road 54, will host a Bridal Trunk Show on March 6 from 1 p.m. to 5 p.m. There will be more than 250 dresses to choose from, starting at $29.99 and many brand new. Admission is free, but limited spots are available to allow for social distancing. Brides must register online in advance, by March 3, at bit.ly/NPR-Bridal-Trunk-Show. All proceeds from the shop go to help hospice patients in Pasco County. For questions, contact Jeremi Sliger at , or call 727-842-7262. … [Read More...] about 03/06/2021 – Bridal Trunk Show

03/11/2021 – Economic security

The Pasco Unit of the League of Women Voters of Hillsborough County will sponsor a panel discussion on “Economic Security in Pasco County During the COVID Outbreak” on March 11 at 7 p.m. Panelists will include Brian Hoben, community services director, Pasco County Public Services; Marcy Esbjerg, director of community development, Pasco County Public Services; Don Anderson, CEO, Pasco Homeless Coalition; and, Mike Bishop, director, Stakeholder Engagement, Pasco Economic Development Council. For information on how to register, email . … [Read More...] about 03/11/2021 – Economic security

03/13/2021 – ‘Grease’ event

T-Mobile will sponsor “Grease is the Word” on March 13 from 4 p.m. to 8 p.m., at Land O’ Lakes Heritage Park, 5401 Land O’ Lakes Blvd. There will be a sing-along contest pitting Pasco County Fire Rescue against the Pasco County Sheriff’s Office, a free movie “under the stars,” and a classic car show with prizes. There also will be food trucks and games. Admission is free. … [Read More...] about 03/13/2021 – ‘Grease’ event

03/13/2021 – Exhibitors needed

Demene Benjamin and UrEsteem will host “UrSelf: A Dabble in Self-Care” on March 13 from 11:30 a.m. to 1 p.m., at Land O’ Lakes Heritage Park, 5401 Land O’ Lakes Blvd. Exhibitors can be anyone who has a product or service to promote physical, mental and social health, including physical and massage therapists; counselors; churches; nail techs/hairstylists; yoga/pilates/exercise; or natural products. For information, call 813-334-6006, or email . … [Read More...] about 03/13/2021 – Exhibitors needed

More of What's Happening

Follow us on Twitter

The Laker/Lutz NewsFollow

The Laker/Lutz News
LakerLutzNewsThe Laker/Lutz News@LakerLutzNews·
19h

State testing should not be punitive, board members say. https://buff.ly/2O8dRY0

Reply on Twitter 1366795716232941573Retweet on Twitter 1366795716232941573Like on Twitter 1366795716232941573Twitter 1366795716232941573
LakerLutzNewsThe Laker/Lutz News@LakerLutzNews·
1 Mar

An entertainment venue in downtown Zephyrhills? https://buff.ly/3suOzCe

Reply on Twitter 1366433116852805636Retweet on Twitter 1366433116852805636Like on Twitter 1366433116852805636Twitter 1366433116852805636
LakerLutzNewsThe Laker/Lutz News@LakerLutzNews·
28 Feb

This week in SPORTS: Sports agency in Lutz building reputation, clientele. https://buff.ly/3qZDdpc

Reply on Twitter 1366070716072943616Retweet on Twitter 1366070716072943616Like on Twitter 1366070716072943616Twitter 1366070716072943616
Load More...

 

 

Where to pick up The Laker and Lutz News

Top Stories

Grove Theater now open in Wesley Chapel

Pasco board looks to put pause on multifamily

An entertainment venue in downtown Zephyrhills?

Ash Wednesday events vary, across region

State testing should not be punitive, board members say

Retiring ‘Old Glory’ with dignity

SWFMD executive director wins geology alumni award

Perils on Pasco roads continue to climb

New fire truck welcomed with a ‘push-in’ ceremony

Efforts underway to help deputy’s family

PHSC panel seeks solutions on racial equity, social justice

Celebrating one life, saving another

Two Rivers will offer places to live, work, play

Secondary Sidebar

More Stories

Check out our other stories for the week

Grove Theater now open in Wesley Chapel

Pasco board looks to put pause on multifamily

An entertainment venue in downtown Zephyrhills?

Ash Wednesday events vary, across region

State testing should not be punitive, board members say

Retiring ‘Old Glory’ with dignity

SWFMD executive director wins geology alumni award

Perils on Pasco roads continue to climb

New fire truck welcomed with a ‘push-in’ ceremony

Efforts underway to help deputy’s family

PHSC panel seeks solutions on racial equity, social justice

Celebrating one life, saving another

Two Rivers will offer places to live, work, play

Sports Stories

Sports agency in Lutz building reputation, clientele

Conference champs!

1,000-point club

Locals athletes ink with colleges on National Signing Day

Seniors keep active at East Pasco Family YMCA

Copyright © 2021 Community News Publications Inc.

   