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Valerie Rudmin

She was a master at making connections

September 9, 2015 By B.C. Manion

Cindy Freeman worked in a job that required excellent networking skills.

Fortunately for her and the people she met, she had them.

The 57-year-old woman, from Land O’ Lakes, succumbed to her battle with esophageal cancer on Aug. 29. Her funeral services were on Sept. 2, at Loyless Funeral Home in Land O’ Lakes.

Freeman worked as the membership coordinator for The Greater Wesley Chamber of Commerce, helping new members become familiar with the community and helping established members make new connections.

Cindy Freeman
Cindy Freeman

She sincerely cared about helping others succeed, friends of Freeman said, during recent interviews.

So, when the 57-year-old woman from Land O’ Lakes became ill, her absence from Wesley Chapel functions was noticeable, said Ghada Jadallah, the chef for Dash of Salt ‘n Pepper, a catering business with a coffee shop at Pasco-Hernando State College.

Jadallah described Freeman as “the kindest person” who would “do anything to help you.”

“She helped me in every possible way somebody could help me,” Jadallah said, noting Freeman often helped Jadallah make connections with people who needed catering services.

Freeman’s help made a difference, Jadallah added.

“I was like, ‘Oh, my God, this woman is such a beautiful creature.’ She really cared. That’s why I loved her so much,” Jadallah added.

When Jadallah learned that Freeman was ill, she wanted to deliver meals to her. But, she found out that Freeman couldn’t eat.

Freeman’s death was a tremendous loss for Hope Allen, the chamber’s executive director.

“Her heart was good — she was an amazing asset to our organization,” Allen said.

“Every member, every day. That was our slogan,” Allen said. “Some days it was just one member, but she went above and beyond to help anyone she could.”

“She was so giving. So giving of her time. Of anything, she was just giving,” Allen said.

“It was a big loss for a lot of people. She definitely was well thought of, and loved.”

Valerie Rudmin, owner of Everlasting Beauty, met Freeman through the chamber.

“She was so caring and so nice to everybody. She made everybody feel at home, when you met her,” Rudmin said.

“She was always there for the ribbon cuts. She was a real genuine person. She wasn’t a phony. Everybody just adored this woman.

“She really felt like it was her job to connect people together and to introduce people,” said Rudmin, who is an ambassador for the chamber.

Freeman’s death was a jolt, she said.

“This is just totally shocking. I can’t believe she’s actually gone,” Rudmin said.

While Freeman was struggling with cancer, a GoFundMe account was set up to help with expenses.

Now, her friends are stepping forward to help cover funeral costs and other expenses.

Jadallah, who provided the food after Freeman’s funeral, said there was talk before Freeman died to host a fundraiser to benefit her and her family.

She hopes that still will happen.

“I hope all of Wesley Chapel comes together and does something (to help),” Jadallah said.

Freeman is survived by her husband, Kenneth Freeman; her son, Aaron Freijomel; her daughter, Morgan Beeler; her brothers, Nelo Jr. and Tony; her sisters, Gale and Kim; and, a grandchild, Brady.

Those wishing to help can do so at Cindy Freeman’s GoFundMe account, at GoFundMe.com/b7z26v5c.
Or, they can drop off donations at the Greater Wesley Chapel Chamber of Commerce, 6013 Wesley Grove Blvd.

Published September 9, 2015

Filed Under: Land O' Lakes News, Local News, People Profiles, Wesley Chapel/New Tampa News Tagged With: Cindy Freeman, Dash of Salt 'n Pepper, Everlasting Beauty, Ghada Jadallah, Hope Allen, Kenneth Freeman, Land O' Lakes, Loyless Funeral Home, Pasco-Hernando State College, The Greater Wesley Chapel Chamber of Commerce, Valerie Rudmin, Wesley Chapel, Wesley Grove Boulevard

Permanent makeup comes to Wesley Chapel

December 11, 2013 By Special to The Laker/Lutz News

Valerie Rudmin, owner of Everlasting Beauty, has been a permanent makeup specialist for 26 years. She first heard about permanent makeup when Michael Jackson had permanent eyeliner applied. She thought, what a great idea! That inspired her to become a permanent makeup artist to help those in need, especially women without eyebrows.

She immediately enrolled in one of the only schools in the United States offering permanent makeup and began offering it as a service through the hair salon she owned in Chicago.

Her first client was herself. “I wanted to show my clients what I was talking about, rather than trying to explain it, no one knew what this was” says Valerie. “That way, they could see the results first-hand.” Her business took off from there.

In 1990, she moved to Florida. Shortly after that, she met a doctor in Hernando County, who asked her to come to work in his office. Her reputation grew, and she began working with cosmetic surgeons at the Clearwater Center for Cosmetic Surgery.

After attending a conference 16 years ago in North Carolina, she was invited to open a studio in Des Moines, Iowa. Every couple of months, she flies there to work with clients who’ve booked appointments from all over the U.S.

“I always wanted to work closer to home,” says Valerie. “A friend found a studio that’s just a few minutes from my home, so I opened a studio in Wesley Chapel in January (2013) adding to my other locations.”

Valerie currently has over 30 certifications in permanent makeup. Her education is ongoing. “I’m always interested in learning something new,” says Valerie. “In 1992, I took some time off to study with master tattoo artist Big Joe in New York. He was the best in the industry and a really interesting character.”

The majority of her work comes from referrals. “People need to know who’s working on their face,” says Valerie. “There are things that should not be done, mistakes that can cause irreversible damage. A tattoo artist with a couple of classes in permanent makeup is probably not the wisest choice.”

Valerie’s studio is a safe and sterile environment that’s been licensed and inspected by the State of Florida Health Department. She uses the best topical anesthetic and knows how to apply them so her clients don’t feel anything while she’s working on them. Most work is completed in a single visit lasting a little over one hour. Clients leave her office with no swelling, bleeding or bruising, just makeup that wont wash off.

Valerie is a Lifetime Member of The Society of Permanent Cosmetic Professionals (SPCP.org). She also remodels scars, including chemo port scars, creates the 3D areola on “our beautiful breast cancer survivors”, as well as eyebrows, eyeliner and lip liner. She also has her own skin care product line. She works by appointment only. Call her at (727) 460-3847 to set up an appointment.

“I can take 10 years off your face simply by doing your eyebrows,” says Valerie. “It feels good to wakeup with makeup.”

Valerie Rudmin can be reached at (727) 460-3847, or by email at .

– Mike Matthew

This story is a feature of the advertising department.

Filed Under: Closer Look Tagged With: Big Joe, Chicago, Clearwater Center for Cosmetic Surgery, Des Moines, Florida, Hernando County, Iowa, MIchael Jackson, New York, North Carolina, Society of Permanent Cosmetic Professionals, Valerie Rudmin, Wesley Chapel

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Art Lovers Invited To Join East Pasco Arts Committee

January 26, 2021 By Special to The Laker/Lutz News

Do you love art and also love your community? Do you live in Wesley Chapel, Land O’ Lakes, San Antonio, Zephyrhills or … [Read More...] about Art Lovers Invited To Join East Pasco Arts Committee

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01/29/2021 – One Book, One Night

The Hillsborough County Public Library Cooperative will host “One Book, One Night” on Jan. 29 at 6:30 p.m., for teens and adults. Participants can start online as the beginning excerpt of the book “The Necklace” by Guy de Maupassant, is read in English, Spanish and French. For information and to register, visit the calendar feature at HCPLC.org. … [Read More...] about 01/29/2021 – One Book, One Night

01/30/2021 – Toddler craft

The Pasco County Library Cooperative will host a virtual craft for toddlers on Jan. 30 at 2 p.m. Participants can learn how to make a paper plate shark. To view the video, visit Facebook.com/cplib. … [Read More...] about 01/30/2021 – Toddler craft

01/31/2021 – Nova Era performs

The Pioneer Florida Museum and Village, 15602 Pioneer Museum Road in Dade City, will host a live performance by the classical music group Nova Era on Jan. 31 from 3 p.m. to 6 p.m. The ensemble performs in handcrafted 18th-century costumes and ornate, powdered wigs. Gates open at 2 p.m. There will be heavy hors d’oeuvres and a cash bar. This is an outdoor event. Guests should bring lawn chairs. No cooler or pets. Masks are required inside the buildings. Social distancing will be in place. Advance tickets are $25, or $30 at the door (if available). For information and tickets, visit PioneerFloridaMuseum.org. … [Read More...] about 01/31/2021 – Nova Era performs

02/01/2021 – Yarn hearts

The Hugh Embry Library, 14215 Fourth St., in Dade City, will offer a craft kit for adults on Feb. 1, all day. Pick up a kit, while supplies last, to learn to make a yarn heart. For information, call 352-567-3576. … [Read More...] about 02/01/2021 – Yarn hearts

02/03/2021 – Jewelry-making

The Pasco County Library Cooperative will offer a virtual jewelry-making class for adults on Feb. 3 from 2 p.m. to 4 p.m., via Zoom. Participants can learn how to make a bracelet or necklace with strung beads, and how to attach a purchased clasp. Minimal supplies (there is a list) are required. No experience is necessary. Registration is a must by emailing the South Holiday Library at . … [Read More...] about 02/03/2021 – Jewelry-making

02/04/2021 – Dungeons & Dragons

The Pasco County Library Cooperative will present “Taste of Dungeons & Dragons” on Feb. 4 from 6:30 p.m. to 9 p.m. During the month of February, Pasco libraries and Parks & Recreation are teaming up to host a beginner-friendly virtual environment for ages 17 and older who want to learn about the cooperative story-telling game that uses dice and rules to complete missions. Every registered player will receive a starter kit and guidance. Each week will feature a new Dungeon Master to lead the players. There is a limit of six players per session, and a limit of one session per player. Players must have computer and internet access, and a (free) Roll20 account. Registration is required. For information, contact Amaris Papadopoulos at 727-861-3020 or . … [Read More...] about 02/04/2021 – Dungeons & Dragons

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