Digital billboard lights up Land O’ Lakes

The digital age of outdoor advertising is coming to central Pasco. Motorists may be familiar with a two-sided “Tri-Vision” billboard on U.S. 41, north of State Road 54. The Champion Outdoor billboard flips through a trio of advertisements on each side, as slats rotate and marketing messages change. But, the area’s first digital billboard is being installed on the west side of the apex where … [Read more...]

Pasco approves digital billboards

A 17-year ban on digital billboards in Pasco County has ended. The Pasco County Commission has approved an ordinance to allow an illuminated, multi-image style of billboard advertising. The ordinance allows digital billboards in exchange for fewer static billboards along the county’s highways. Digital billboards will be restricted to the county’s major corridors, including segments of … [Read more...]