Coca-Cola Beverages Florida and Florida Hospital Center Ice are joining forces to bring Coca-Cola products to the soon-to-open ice hockey and sports complex in Wesley Chapel, according to a news release from Florida Hospital Center Ice.
The iconic cola company and Florida Hospital reached an agreement for Coca-Cola to exclusively provide non-alcoholic beverages at the new facility, which is under construction at the Interstate 75 and State Road 56 interchange.
Construction is expected to conclude in December, followed by an official opening in January 2017.
Coca-Cola products include Diet Coke, Coca-Cola Zero, Sprite, Fanta, Powerade, Core Power and Dasani bottled water.
The exclusive rights for Coca-Cola prohibits competitive beverages, soft drinks, sports or energy drinks, water, tea and juices from the facility’s concession stand and the full-service restaurant – Top Shelf Sports Lounge – on the mezzanine level.
“Coca-Cola is such an iconic brand and so synonymous with sports, that we thought it was a natural partner for our new facility,” said Gordie Zimmermann, in a written statement.
Zimmerman is the complex’s managing partner, with Florida Hospital Center Ice.
Florida Hospital Center Ice is billed as the largest sports facility in the southeastern United States. It is more than 150,000 square feet and offers four ice rinks plus a mini-rink.
Zimmermann’s company, Z Mitch LLC, invested $28 million in the facility. Florida Hospital is the facility’s major sponsor and naming partner.
The Tampa Bay Lightning is a program rink partner.
Advertising sponsors include Bright House Networks, Buffalo Wild Wings, DEX Imaging, RIPA Associates, Snyder Financial, Team Bohannon/kw, and The Toni Everett Co.
Center Ice will host national and international hockey tournaments and figure skating competitions, and is seeking sponsors for its special events.
For information, visit FloridaHospitalCenterIce.com.
Published November 23, 2016