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Zephyrhills Community Redevelopment Agency

Zephyrhills councilwoman bullish on town’s outlook

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Zephyrhills City councilwoman Jodi Wilkeson has closely observed the evolution of the small-town East Pasco community over the past three decades.

The elected official and longtime resident is pleased, overall, with the current situation in the municipality — amid a period of rampant growth, development, infrastructure enhancements and other changes.

Some of the city’s major tackling points of late include:

  • The addition of thousands of new homes throughout city limits
  • Multimillion dollar expansions to the city’s wastewater treatment plant, municipal airport and municipal tennis center
  • Myriad roadwork projects, such as U.S. 301/Pretty Pond Road signalized intersection and paving of Simons Road
  • Work to revitalize the historic downtown district

This imminent progress can be traced to comprehensive plans solidified some 20 years ago, Wilkeson said during an East Pasco Networking Group meeting last month at IHOP in Dade City.

Zephyrhills City councilwoman Jodi Wilkeson (File)

Wilkeson, who is the founder and president of an architecture and interior design firm in Tampa, credits the city’s “history of success” to “a series of elected leaders who’ve helped move Zephyrhills forward.”

“All of this is possible,” she added, “because we had a plan.”

Unopposed in this year’s municipal election, Wilkeson is set to embark on her fourth term — in total — of serving on the City Council. She was elected to a three-year term in April 2018 and previously served from 2008 to 2014. She also serves as board president of the Zephyrhills Community Redevelopment Agency (CRA).

Wilkeson’s gateway into local volunteerism public service began as a concerned Zephyrhills citizen about 20 years ago when she responded to a mail-in survey regarding city utilities and services, then writing a detailed note to city administration and leadership.

Wilkeson joked that the conscientious letter was “a fatal error,” as she was asked to meet with then longtime city manager Steve Spina and planning director Todd Vande Berg to gain the resident’s perspective on municipal operations and other happenings in the city. “The moment I wrote that note, they said, ‘Oh, she’s smart and she knows what we’re doing, we need to get her in here,” Wilkeson recalled during the March 9 breakfast meeting.

She subsequently was urged to serve on the citizen-led Zephyrhills Planning Commission beginning in 2002, given her expertise as an interior architect, and ability to decipher building plans and drawings.

Later, she served on the Zephyrhills Historic Preservation Board, from 2004 to 2008. She also was a volunteer board member for Main Street Zephyrhills Inc. — organizing parades, events promoting local CRA district businesses and otherwise helping preserve the city’s unique charm.

She was acknowledged for her contributions by the Greater Zephyrhills Chamber of Commerce who named her “Volunteer of the Year” in 2007.

While serving on the city’s planning commission, Wilkeson discovered Zephyrhills and surrounding Pasco County previously had been — as described — “giving away the farm.” In other words, the area had been receiving less than favorable or beneficial returns on utilities, properties, land deals and so on.

Since then, however, the town has undergone a more proactive shift.

She credits the city’s planners and public works team.

“We really raised the bar in terms of fees and accessibility, and that’s why these developers continue to want to come to our city, because they can get in front of somebody that knows what they’re talking about, and now we don’t give away the farm anymore, and it’s transforming the way our community looks. There are no more metal buildings on (U.S.) 301, (and) we have invested millions of dollars in our downtown district, and the Main Street and CRA,” she said.

As CRA board president, Wilkeson told the breakfast crowd about some of the enhancements to the city’s historic CRA district —  which is a  special taxing district that spans roughly 500 acres through the center spine of Zephyrhills.

In that district, future revenues from increased property values are set aside in a trust fund to support economic development and redevelopment projects within the designated CRA area.

Wilkeson detailed how these funds have been allocated toward business and residential façade grants, landscaping beautification, and maintaining the historical architecture of the area via special light fixtures, wayfinding signage and so on.

One program involves providing $5,000 grants to encourage the purchase of a single-family home within the CRA District. The idea is to spur purchases within distressed neighborhoods and to improve the owner-occupancy rate within the district. It also is meant to encourage a neighborhood friendly walkable community.

This initiative and other changes, Wilkeson said, have spurred Tampa Bay area families “who want to be able to roll their kids down in a stroller and watch a parade through downtown Main Street,” to purchase homes within the city’s CRA district. “These are people who are coming in from Tampa and St. Pete and saying, ‘We love the charm of your little community’ and they buy houses in the historic district,” she said.

Previously, Wilkeson said, “we were not reinvesting in this community and we had these older homes that were rentals, and they were a crime problem and a code enforcement problem.”

Wilkeson also expressed confidence in the city’s direction under the leadership of Zephyrhills City Manager Billy Poe.

Poe was named Zephyrhills assistant city manager in November 2018, then stepped up to replace the retiring Spina come July 2019.

Poe, born and raised in Zephyrhills, began his career as an intern with city administration, then spent several years working as an assistant city planner. Poe went on to land a city manager role with Dade City in 2008, a position he held for over a decade.

Wilkeson was part of the committee that ultimately selected Poe as Spina’s successor a couple years ago.

“Billy was a natural choice,” Wilkeson said. “He knew the city. He had 11 years (of) experience in Dade City as a city manager. It was a great launching pad for him to come to the city. He had a transition period with Steve Spina that helped him get everything up to speed and take over, and it’s been a nearly seamless transition.”

Published April 14, 2021

Hercules Park renovations may include BMX track

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Over the past several months, the City of Zephyrhills has pondered ways to spruce up the Hercules Park property at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

Following meetings with consulting firm Kimley-Horn, public works, and the parks and recreation advisory board, city officials may have an answer for the languished 12-acre site —  a BMX (bicycle motocross) track where mountain bike enthusiasts traverse winding trails and thrilling jumps, in a safe and comfortable setting.

Renovations to Hercules Park could feature a circuitous BMX bike track with jumps and rollers, among other amenities. This conceptual sketch was unveiled during a Zephyrhills Community Redevelopment Agency (CRA) Board of Commissioners meeting in January. The 12-acre park site is situated at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools (Courtesy of City of Zephyrhills)

Zephyrhills Community Redevelopment Agency Director Gail Hamilton detailed how the BMX track idea came to be formed, during a January CRA Board of Commissioners meeting.

“We asked Kimley-Horn to look at the park and try to figure out what we can do with it to give the kids something to do and give the public something to do. There’s nothing on the north end of town as far as a park goes, and I heard very loud and clear from some of the CRA members in this year’s budget they wanted to see something at Hercules.

“If you are walking through those pine trees and those oak trees (at the park), it’s beautiful, and you don’t want to cut those trees down, so, as we were walking around the consultant said, ‘What about a BMX bike track around here? Kids would love it. It’s wooded, and we could do jumps and all kinds of stuff…’”

Hamilton proceeded to unveil a conceptual sketch plan — showing a circuitous riding trail spanning roughly 5.29 acres of the park property, albeit with many details still to be hashed out.

Height levels on jumps and bumps haven’t yet been determined, though the track is expected to have variations for beginner, intermediate and advanced bikers.

Surface material hasn’t been decided, either, though one possibility is a dirt track with wooden features for jumps and stunts. Hamilton described the course overall as “something kids could be excited about and not hurt themselves on.”

Also proposed is a paved pathway encircling the BMX course for parents, walkers and runners to use for general exercise purposes.

Hamilton told the board the BMX track concept received strong support from the city’s parks and recreation advisory board: “They were pretty pumped about it and excited about it.”

Remaining Hercules Park property upgrades would take on a mostly passive vibe, with a nearly 1-acre open playfield, 1.42-acre playground and picnic/shelter area, and a soft walking trail surrounding an existing retention pond and lighted fountain spray.

The open playfield — to be situated at the former Hercules Aquatic Center— would offer a grassy space for throwing footballs, frisbees and so on. “Kids can just run and play; they don’t have to be contained,” Hamilton noted.

The playground, meanwhile could include some nature-based equipment beyond conventional slides and swings — think rock climbs, tunnels, rope play structures and more.

No established budget has yet been put forth for the entire Hercules Park renovation, nor is there a timeline for construction; the city also plans to seek public-private partnerships to get a project in motion. “Right now, we’re at a 30,000-foot view on this,” Hamilton said, signaling preliminary plans.

Following Hamilton’s presentation, the CRA Board expressed enthusiasm with the overall park concept, while putting forth some input of their own.

At least one sticking point may be ensuring various segments of the park have ample lighting, particularly for evening hour use. Said board member Ken Burgess: “I think we need to look and make sure there’s some well-lit areas, especially in the wintertime when it gets darker early; we want to make sure it’s pretty well-lit there.”

In addition to its proximity to local schools, Hercules Park borders a Wawa gas station and Culver’s fast food restaurant, which could prompt those patrons to also drop by the park to have a relaxing meal.

The park also is accessible to surrounding neighborhood developments through Henry Drive.

Should the concept follow through, it would create an amenity otherwise not readily available to the East Pasco community. (Local BMX enthusiasts have previously tried accessing the Zephyrhills Skatepark at Krusen Field for those purposes.)

The closest public BMX pump tracks in the surrounding Tampa Bay area include Tampa BMX in Lutz and Oldsmar BMX.

There were preliminary discussions last fall on a nonprofit group bringing a BMX track and bike park to a 23-acre tract situated off the intersection of State Road 54 and Gunn Highway, in the Odessa/Trinity area in Pasco County. Under that proposal, about 3 acres would be used for a BMX dirt race course made of various jumps and rollers.

Published March 10, 2021

An entertainment venue in downtown Zephyrhills?

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Downtown Zephyrhills could get a little louder and livelier in the next year or so — if a proposed project pushes through.

The City of Zephyrhills is considering the creation of its own entertainment backyard featuring food trucks, vendor carts, games, live music, public art installations and various seating areas. Picture it as a scaled-down version of the popular Sparkman Wharf waterfront venue in downtown Tampa’s Channelside.

The Zephyrhills concept, called “Little But Loud,” would be developed on a 150-foot by 60-foot city-owned vacant lot at the corner of Sixth Avenue and Eighth Street. The site was once home to a Disabled American Veterans chapter building, and is situated just a block north of Fifth Avenue and adjacent to Zephyrhills City Hall.

‘Little But Loud’ entertainment venue concept renderings were presented by Zephyrhills Community Redevelopment Agency Director Gail Hamilton at a January meeting. This one shows semi-rigid covered seating, covered seating area, food cart court, game lawn/overflow seating, outdoor seating and food truck access. (Courtesy of City of Zephyrhills)

Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency (CRA), presented two concept renderings at a CRA meeting in January.

The first concept shows semi-rigid covered seating, covered seating area, food cart court, game lawn/overflow seating, outdoor seating and food truck access.

The second concept shows an event stage/elevated seating area, mobile high-top seating, food and vendor stalls, a semi-rigid overhead structure and raised concrete deck, food truck access and a versatile event lawn.

As for parking, eventgoers could use the nearby City Hall parking lot on nights and weekends.

Main Street Zephyrhills Inc., would likely be tasked with managing Little But Loud, and with arranging the venue’s programming.

The scope of work and budget are not yet final.

No start date has been determined, either, but it’s possible the project could be completed by the end of the year, if the initiative gains the CRA Board of Commissioners’ approval.

Hamilton said the new venue would generate downtown foot traffic and “create a sense of community,” by giving locals and visitors a multi-use entertainment space on weekends.

It also gives the city an opportunity to use “a beautiful lot” that is currently vacant.

“People would want to come, especially in the spring and in the winter when we have beautiful days, to sit out, listen to some music, have something to eat, come downtown. The idea is to create an attraction to get people to come downtown,” said Hamilton.

Two ‘Little But Loud’ concept renderings were presented by Zephyrhills Community Redevelopment Agency Director Gail Hamilton at a meeting. This one shows an event stage/elevated seating area, mobile high-top seating, food and vendor stalls, a semi-rigid overhead structure and raised concrete deck, food truck access and a versatile event lawn.

She thinks the project also would encourage residents and visitors to explore other areas of the city, including the historic downtown business district through Fifth Avenue.

Hamilton observed: “This is not to exclude any of the businesses on Fifth Avenue. It’s not to cut them out, it’s to get some activity going here, so that everybody who comes here goes to the restaurants and stores that surround it. You get up, you walk around — it’s a way for people to explore downtown Zephyrhills that maybe have never been here.

“It would bring people in that would go and shop, and try a craft beer that didn’t even know there was a microbrewery down here (at Zephyrhills Brewing Company).”

The intimate property — purchased by the city in 2017 — was originally anticipated to be developed into some type of retail/office space — which remains a future option.

However, Hamilton noted that option is not feasible yet, in the midst of the COVID-19 pandemic.

The lot also could be reserved for some type of apartment or residential concept, but Hamilton doesn’t believe that’s a best use.

“If we wanted to do apartments, we could probably do apartments, but in the long run, that’s not what’s best for downtown, that’s not what’s best for the core of the city,” Hamilton told the CRA board.

If and when the time comes to redevelop the small lot, Hamilton said the Little But Loud concept could simply be relocated to another area of the city, perhaps Zephyr Park on Fifth Avenue.

“It’s a way for us to engage that lot without spending a tremendous amount of money, and when the market gets to the point where we want to build a building on that space, all of it can be picked up and moved somewhere else,” Hamilton explained.

Members of the CRA board expressed interest in the venue concept, with several more tweaks and details to be hammered out and finalized in coming months.

Board member Ken Burgess called Little But Loud “a good idea to get something going,” but advised the project be done in sections or phases, instead of all at once.

Board member Lance Smith said the concept would create an “inviting” atmosphere to downtown, pushing for other accents such as artificial turf and a large-sized television or projector to broadcast movies and sporting events.

Alcohol sales should be another consideration, he said.

“I think it’s interesting,” Smith said of the plan. “I think you need to look at the budget for it, too, because I’ve looked at these (venues) and they’re way more expensive than you think they are, but I think it’s a great concept to take a look at.”

Board President Jodi Wilkeson, too, was keen with the project, but expressed concerns about potential vandalism and possible impacts on surrounding take-out and sit-down restaurants and businesses.

“If we’re doing this to help promote businesses downtown, I think we should make an effort to ensure that they’re not producing food that’s in competition with any other businesses,” Wilkeson said.

She suggested that Little But Loud food trucks and containers stick to offering snack items, such as flavored popcorn and other treats “so that it gives people something to eat, but when they’re really hungry (for a meal), they’re going to go somewhere else.”

Overall, though, she likes the concept. “I think it’s a great idea. I look forward to seeing it a little fleshed out, but I’m in support of it as well.”

Board member Charles Proctor also offered his support: “I think it’s a good idea as well. We’ve gotta do something with (the lot).”

Published February 24, 2021

No Festival of Lights this year, in Zephyrhills

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One of the most popular holiday events in Zephyrhills won’t be happening this year after all — because of the ongoing concern about the coronavirus pandemic.

City leaders pulled the plug on the Festival of Lights Christmas Parade, typically held each year and hosted in partnership with Main Street Zephyrhills Inc., and the Zephyrhills Community Redevelopment Agency (CRA).

The popular Festival of Lights Christmas Parade in Zephyrhills has been called off, amid ongoing concerns about the coronavirus pandemic. The event was originally scheduled for Dec. 5. (Courtesy of Main Street Zephyrhills)

The downtown event had been scheduled for Dec. 5. Typically, the celebration draws more than 15,000 people.

Because of the parade’s popularity, the Zephyrhills City Council and other city officials felt it was prudent to cancel the event in the interest of health and safety. The issue was discussed at length during a Nov. 9 regular meeting.

As an alternative to the holiday festival, Main Street Zephyrhills and Zephyrhills CRA are organizing a smaller downtown gathering on Dec. 5 from 4 p.m. to 8 p.m., at the town square on Fifth Avenue.

Activities will include a Christmas tree lighting ceremony, pictures with Santa, food trucks and a family movie.

Meanwhile, scrapping the full-blown parade is on par with other local municipalities that also have canceled similarly sized Christmas-themed events. Dade City has canceled its Christmas festival, as has Lakeland and Plant City, respectively

Because of those cancellations, city leaders voiced concerns that an influx of residents from other communities would flock to Zephyrhills to check out its Christmas parade, if it had one.

Officials also said it would be difficult to create controlled entrance points, check temperatures and make sure everyone followed mask-wearing and social distancing guidelines.

Zephyrhills City Manager Billy Poe underscored the impact if someone (or multiple people) with COVID-19 showed up to a full-scale Christmas festival.

“It just takes one and it’s a mess for us,” Poe said at the meeting. “(It’d be) a news media frenzy on Zephyrhills on, ‘How did you have this large event that you weren’t able to control?’”

Poe went on to explain there’s a difference between a city sponsoring such an event and a private organization or location — such as Busch Gardens, Disney, the Grove at Wesley Chapel.

Those groups, Poe said, “have very controlled entrance points” to maintain order and safety protocols.

The increasing positivity rates in local schools is another concern, the city manager said, noting, “I know that a couple of us have had kids impacted multiple times this year already.”

While concurring with Poe’s comments relating to public safety, Council President Charles Proctor said it’s a shame the event has to be canceled.

“I’ve lived in this city for over 30 years and I’ve never missed a Christmas Parade, so it breaks my heart that because of all this, we have to do what we have to do, unfortunately,” Proctor said.

“The last thing I want is for us to have an event and somebody get sick, and then the city is thrown under the bus for not being responsible. It’s hard to make decisions like this and shut down, but our hands are tied with the guidelines. I mean, we have to do what we have to do to keep our citizens safe.”

Published November 25, 2020

Halloween Howl canceled; smaller event planned

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While it likely won’t generate quite the level of fanfare as Halloween Howl, Main Street Zephyrhills Inc., is working to salvage some type of celebration for the holiday.

The full-on Halloween Howl has fallen victim to a concern for safety during the COVID-19 pandemic.

Typically, Halloween Howl features about 100 vendors, trick-or-treating along all the downtown shops, haunted house, hay ride, costume parade, carnival and more.

The Historic Jeffries House, 38537 Fifth Ave., will be decorated for family picture taking opportunities, in lieu of the canceled Halloween Howl event. Candy bags also will be given out around the property on Halloween night. (File)

The event generally attracts more than 6,000 people, including 3,000 kids who went through the haunted house last year.

“It’s a busy day,” said Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency.

When people found out that Halloween Howl had been canceled, they expressed their displeasure, Hamilton said during a recent meeting of the Zephyrhills CRA Board, which is made up of members of the Zephyrhills City Council.

“When we said we weren’t doing anything at all, the community was not happy, so we’re trying to come up with something that is safe for the kiddos and the parents — something to be happy that you live in a small town,” Hamilton said.

So, the organization has proposed an alternative.

It includes decorating the front of the Historic Jeffries House with a “tasteful” Halloween theme to allow families to use it as a backdrop for photos, either standing in front of the house or sitting on the front porch. Additionally, on Halloween night, Main Street volunteers will hand out bags of candy to families that drive along Fifth Avenue; a pull-in parking space for candy bag distribution also will be made available.

Hamilton labeled it a “smaller version of Halloween, just something for the kids.”

The CRA Board offered support for the proposal. “I think it’s a great idea. I’m all for it,” said CRA board member Charles Proctor, also president of the Zephyrhills City Council.

Also, on the topic of festivals, Main Street Zephyrhills’ next major event is its annual Christmas Parade, tentatively scheduled for Dec. 5.

The event remains a go for now, although celebrations in other municipalities have been canceled.

Of note, last year’s Christmas parade drew about 15,000 people to downtown Zephyrhills, Hamilton said.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business and organizes large events within the historic downtown district. The organization works in coordination with the Zephyrhills CRA.

For more information, visit MainStreetZephyrhills.org, or call (813) 782-1913.

Published October 14, 2020

New Main Street projects expected

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Main Street Zephyrhills Inc. coordinator Paxton McCullough officially introduced herself, recently, to the board of the Zephyrhills Community Redevelopment Agency (CRA) .

Paxton McCullough is the new Main Street Zephyrhills Inc. coordinator. She recently outlined some of the work she’s begun, since joining the organization a month ago. (Courtesy of Main Street Zephyrhills Inc.)

McCullough has held the post for about a month, and gave the CRA board members an update on what has been happening within the 501c3 nonprofit, which promotes storefronts and organizes large events in the historic district, and runs chiefly along Fifth Avenue.

Some early initiatives include:

  • Elect Main Street board members and finalize event committees
  • Look into the feasibility of hiring a brand consultant, to assist with social media and marketing efforts
  • Assess the organization’s business membership and renewal efforts
  • Continue to foster relationships with The Greater Zephyrhills Chamber of Commerce

McCullough was asked to assess how downtown businesses have been coping recently through the COVID-19 pandemic.

She observed: “I mean, spirits are a little bit low, but I want to say things are loosening up a little bit. People are more open to going downtown and going out to lunch and getting out in stores more, so hopefully that’ll help, but I know they’re definitely struggling.”

Gail Hamilton, the director of the CRA, commended McCullough for her efforts thus far.

McCullough is  recent graduate from the University of Georgia.

She replaced Anna Stutzriem, who resigned in March after more than two years on the post.

“I’ll say, she’s doing a wonderful job,” Hamilton told the CRA board. “She’s been here for a month and just really dug in, and I expect wonderful things. You’ll be surprised at some of the projects we’re going to undertake once the (Main Street) board gets seated.”

The Main Street coordinator is the organization’s lone city-funded employee position.

Published September 09, 2020

Proposal for design standards sparks debate

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A proposal to enact new design standards in the Zephyrhills Community Redevelopment Agency (CRA) area has prompted debate.

On one hand, the design standards can promote across-the-board architectural and visual uniformity and compliance — to protect and enhance property values in the CRA.

On the other hand, if care isn’t taken, the standards can become cumbersome and expensive.

Those were some of the main points raised during the discussion of a proposed set of design standards that would apply to the CRA’s roughly 500-plus acre historic area, which encompasses the center spine of town.

The Zephyrhills Community Redevelopment Agency (CRA) is considering implementing comprehensive design standards within its 500-acre historic district, relating to residential and commercial architecture, along with regulations pertaining to site access, circulation, parking, lighting, tree preservation and more. (Courtesy of City of Zephyrhills)

It’s an extensive undertaking.

Gail Hamilton, director of the CRA, has worked on the past few years, in conjunction with Kimley-Horn, a planning, design and engineering consulting firm.

An 83-page drafted document was presented last month to the Zephyrhills CRA Board, which is chaired by all five city council members and mayor.

It contains regulations outlined in specific detail that pertain to site access, circulation, parking, lighting, tree preservation. It also has various requirements related to residential and retail space — particularly up and down Gall Boulevard and along cross streets.

For example, it calls for all drive-thru restaurants and banks to have buffering in the form of fences, gates, hardscapes and streetscapes.

It also calls for new streetlights built on public or private property to be required to take on a distinct historical look similar to what’s seen along City Hall and the Zephyrhills Public Library — which is a decorative fixture with Florida Vernacular style and black finish. By contrast, cobra head and shoebox style fixtures on top of an aluminum light pole, which frequently are seen in big box store parking lots, would be prohibited.

Another goal calls for tree preservation and creating, or maintaining, canopied roads — which are characterized by limbs of large trees that provide a lush and shaded effect, overhead.

The document also outlines a number of other restrictions, such as limiting the number and size of business signs and prohibiting residential parking on the grass.

Kelley Klepper, a project manager for Kimley-Horn, emphasized the significance of establishing concrete design standards throughout the CRA.

“A good design is the starting point for a great community. You’ve got a lot of great bones here in the city, especially within the CRA,” Klepper said.

Firm standards will help create the community’s desired aesthetic, and create accountability among property and business owners, he added.

“We want to make sure what we’re talking about has some teeth, because ultimately the CRA is that key focal point within itself,” Klepper continued.

Ensuring any new streetlights within take on a Florida Vernacular historical look is one of the many objectives in the CRA’s proposed 83-page design standards document. The CRA Board tabled a decision on whether to approve the design standards within its 500-acre district during a meeting last month.

“A lot of times we hear guidelines, we hear overlays. A guideline is just that, it’s a guide. It’s not a, ‘Thou shall,’ it’s a, ‘Well, we’d really, really appreciate it if you could,’ and there’s no teeth to it,” Klepper said.

Hamilton said the CRA would offer various incentives and partnership opportunities to help new and existing properties get up to code.

She said she has spoken with multiple residential and commercial developers who did not object to the design standards. If anything, they’re encouraged, because it provides a roadmap and expectations for the city’s future plans, she said.

“Developers want to know that,” Hamilton said.

She also talked about the value of having design standards.

“Your investment is going to be protected, because the person next to you is going to have to do the same thing. Rising tides lift all boats….” Hamilton said.

The CRA board, however, wants more specifics before taking stand. It tabled the issue until it receives additional information.

Board vice president Alan Knight cautioned strongly against overregulation.

He pointed to The Villages in Sumter County as an example, referencing a recent hot-button case where a couple was sued by the community’s development district after placing a 1-foot cross on display in their front yard, therefore violating a “lawn ornament” deed compliance.

“Every time I roll this page, all I see is another rule and another rule and another rule, and I just don’t want us to get into the idea that we’re so many rules that we can’t expand,” Knight said.

Board member Charles Proctor expressed similar concerns .

“I just don’t want to be super restrictive,” Proctor said. “I understand, we don’t want a bunch of junk cars with no tags in people’s yards, but on the same hand, I just want to be cautious.”

Meanwhile, board member Lance Smith thinks design standards are necessary.

However, Smith added:  “I don’t want them to be too costly to the people. Believe me, I’m for ‘em, but we’ve got to be real careful.”

Hamilton said the design standards don’t contradict anything the city already has on the books with its form-based code and land development code.

The document helps organize all present city ordinances, with some additional expansions and clarifications, and multiple visual examples for better understanding, she said.

Hamilton also observed the standards are not as strict as seen in HOA/deed restricted communities, such as Silver Oaks. “They tell you certain things about what you can or cannot do with your property. I can assure you these are much less than those,” she said.

Klepper described the proposed standards as a “baby step” compared to what other municipalities have done with their respective historic districts.

The project manager mentioned some have gone so far as to regulating parking lot line colors or the font and lettering of business signage.

“We didn’t want to go anywhere near that,” Klepper said. “The document we have is not punitive; it’s not so many rules we can’t follow.”

He continued, “At the end of the day, what we’re trying to do is increase property values. If you maintain your property, if your neighbors maintain their property, what’s going to happen to the valuation of that neighborhood? It’s going to go up.”

But, the board said it wants to see an example of a commercial business or homeowner go through a mock review and submittal process. That will give them a better idea of how much time and expense the new standards will create for someone who is looking to buy or invest in the city, they said.

The Zephyrhills CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district.

Although it functions within the City of Zephyrhills, the Zephyrhills CRA is a separate and distinct legal entity.

The district generally spans from Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza.

Published September 09, 2020

Hercules Park upgrades under consideration

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As the Zephyrhills Community Redevelopment Agency (CRA) preps its budget for fiscal year 2020-21, city leaders are calling for more attention to Hercules Park, a 9-acre city-owned park land property off Gall Boulevard.

Zephyrhills CRA director Gail Hamilton on July 27 probed the CRA Board of Commissioners —chaired by Zephyrhills City Council members — on which types of projects they want to have the highest priority in the upcoming year, noting the agency appears in good shape with funding this coming year.

The answer was unanimous: Hercules Park improvements are well overdue.

CRA board member Lance Smith was quick to declare it’s time to gather community input and organize an action plan for the vacant park land that once had a buzzing aquatic center and swimming pool.

He observed Hercules Park, adjacent to Zephyrhills High and Woodland Elementary schools, is visibly nestled in “a very high traffic” intersection that includes a Wawa gas station and Culver’s fast-food restaurant.

Zephyrhills Community Redevelopment Agency (CRA) Board of Commissioners is calling for needed improvements to Hercules Park, a 9-acre city-owned park land property off Gall Boulevard. Ownership of the land was transferred to the city from the Pasco County School Board in June 2018. The property has sat mostly idle for years. (File)

“I think we should really work on Hercules some, because it’s been sitting there,” Smith said. “I don’t think we have to spend a tremendous amount of money on it, but I do think we have to put together a plan for it.”

Fellow board member Charles Proctor agreed Hercules Park fixes are “a longtime in the coming,” since ownership of the land was transferred to the city from the Pasco County School Board in June 2018.

Even minor improvements would make it a desirable passive park for residents, he said.

His general idea: “Make it simple, but usable,” so that upkeep isn’t an ongoing burden for the city’s public works department.

“I don’t necessarily want to go crazy with it,” Proctor said, “but I would like to make it usable, so if somebody wanted to have a picnic there or walk the trails, because it is a beautiful piece of property, and at least so that citizens can use it.”

Board chair Jodi Wilkeson added work on the park should be handled in phases, starting with some routine cleanup, then later on identify more specific long-term goals and objectives for the park’s future.

Board member Ken Burgess likewise agreed to have the property “spruced up enough where we can utilize it, until we come up with a better, eventual plan for it on down the road.”

All that in mind, Hamilton assured various park fixes are on the table for discussion.

The CRA originally planned to hold a community meeting for park input, but the COVID-19 pandemic caused it to fall by the wayside. Hamilton instead plans to meet with the city’s parks board for further input, then present it to the CRA board and city council.

Some early possibilities include underbrush clearing and designing a more welcoming park entrance, as well as installing a park fountain, benches, tree underlighting, and colorful sailcloth. Adding an art piece that pays homage to the history of the property is another idea, too, she said.

The park land is a legacy from about 80 acres once owned by the Hercules Powder Co.

The company, which converted pine stumps into resin and turpentine, had been the city’s largest employer.

“I think it needs to look nice when people drive by, (so) it looks like we care,” Hamilton said. “We’ll create a plan, and work that plan.”

A sign of how the property has languished over the years:  Zephyrhills Mayor Gene Whitfield pointed out trees surrounding the park are covered in poison ivy.

Other CRA priorities for this budget cycle include installing wayfinding and gateway signage, sidewalk repairs and developing a public art master plan, among others.

The Zephyrhills CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district. Although it functions within the City of Zephyrhills, the Zephyrhills CRA is a separate and distinct legal entity. The Zephyrhills City Council also serves as the appointed board governing the Zephyrhills CRA.

The CRA district encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza.

Main Street events suspended until December
Elsewhere, Hamilton also mentioned all Main Street Zephyrhills events have been canceled until the end of December, due to COVID-19.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business and organizes large events within the historic downtown district.

One of the nonprofit organization’s most popular annual events, Music & Motorcycles, will likely be rescheduled at a later date, once events are back in the fold, Hamilton said.

Guidelines from the CDC (Centers for Disease Control and Prevention) will be followed in making a determination of when events with large gatherings are safe to resume, she said.

“We don’t want to have an event that’s going to cause problems, so at this moment we are still monitoring the situation,” Hamilton told the board.

The Music & Motorcycles event is typically held in September and features a live band, and a 10-class ride-in bike show along Fifth Avenue in downtown Zephyrhills.

Other events impacted included the Veterans Day Parade, National Night Out, Halloween Howl and Festival of Lights.

Main Street’s new events coordinator is Paxton McCullough, a recent graduate from the University of Georgia. She takes over for Anna Stutzriem, who resigned in March after more than two years on the post.

The coordinator position is the organization’s lone city-funded employee position.

Published August 12, 2020

Zephyrhills CRA projects, initiatives on tap

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Amid the coronavirus disease-2019 (COVID-19) pandemic, the Zephyrhills Community Redevelopment Agency (CRA) has managed to stay plenty busy.

In a virtual CRA board meeting last month, Zephyrhills CRA director Gail Hamilton outlined a number of tasks the agency has on its plate to beautify the 500-plus acre historic district that stretches through the center spine of the city.

Hamilton told the board: “We are in strange times, trying to do remote meetings and getting things done has certainly been a challenge, but everybody has pitched in and worked hard.”

The Zephyrhills CRA (Community Redevelopment Agency) district is roughly 500 acres, from Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza. (Courtesy of Zephyrhills Community Redevelopment Agency)

More immediately, the CRA is in the final review of its sidewalk master plan and updating signage design standards in the district. It’s also collaborating with the Zephyrhills Public Library to redesign the agency’s website “to make it more appealing and easier to navigate,” Hamilton said.

Meantime, the CRA is working on a bid proposal for the final restoration of the historic Carriage House, a two-story wooden structure connected to the historic Jeffries House, at 38537 Fifth Ave. The city recently received architectural plans on the project that calls for a new balcony, footings and columns — with the idea the home’s restoration will contribute to the preservation of other buildings within the CRA district.

Another ongoing CRA initiative is reviewing its grant programs and the grant application process, “looking for ways to make it clearer, better, easier to read,” Hamilton said.

The CRA director added she’s working on providing information on a single sheet to better explain residential ownership grants, residential paint grants, and so on.

The idea is to make the process easier.

Hamilton also touched on other general projects the agency has on its to-do list, too.

She said the public works department is set to install flowerpots and other landscaping upgrades along Fifth Avenue, once it returns to its regular, fully staffed operations. (Public Works is presently in partially staffed, split shifts, due to the coronavirus pandemic.)

She also mentioned free, public Wi-Fi has been installed at Zephyrhills City Hall and the adjacent courtyard, but the amenity won’t be activated until large gatherings are deemed safe again.

Additionally, the agency has received three bids for public-use Wi-Fi at Clock Plaza, a half-acre park located on Fifth Avenue, two blocks east of U.S. 301 in the historic downtown district. The Wi-Fi at that location would support up to 100 users at a time, and will be presented at the next CRA board meeting scheduled for June 22.

Hamilton also is evaluating “four or five locations” in the CRA district that could be ripe for residential developments, such as duplexes and condo townhomes.

To do that, the CRA is working with consulting firm GAI Community Solutions Group to handle “proformas on the land and see how the numbers work out,” Hamilton said. “We would like to really promote some of the city sites and other sites that are privately owned within the district, to try to encourage residential development,” she said of the plan.

Meanwhile, the CRA director is finalizing the job description for the Main Street Zephyrhills coordinator position and meeting with Main Street board members on how to best proceed with the organization — following the recent resignation of Anna Stutzriem, who held the role for more than two years.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business and organizes large events within the historic downtown district.

Hamilton underscored the importance of having a new Main Street coordinator and action plan in place once storefronts and downtown activity is fully operational again, for whenever the COVID-19 pandemic blows over.

The Zephyrhills Community Redevelopment Agency (CRA) has many projects and initiatives on tap over the next several months. (File)

She observed, “When we can open back up, when the stores can open back up, Main Street needs to be up and running and working on promoting the city, our merchants, the businesses, and really doing a full press on creating a promotional for events…to get people to come downtown and use our businesses.”

Elsewhere, Hamilton presented the CRA’s 2019 annual report, which showed a notable increase in ad valorem revenues collected by the city and Pasco County. For fiscal year 2019, the county’s share was $107,238 and the city’s share was $89,510. That’s up from 2018, when the county and city generated $36,000 apiece in ad valorem taxes in the district.

To Hamilton that means the agency is “seeing the fruits of our labor in working on redevelopment for the CRA district and taking out the blight.”

In other business, the CRA board approved the following grants/incentives:

  • $5,000 matching façade rehabilitation grant to Faithful Friends Pet Cremation, 5221 Eighth St.
  • $5,500 historic preservation developer’s incentive to Kerns Family Construction for the restoration of a 1928 wood frame structure at 5524 11th St.

The Zephyrhills CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district. Although it functions within the City of Zephyrhills, the Zephyrhills CRA is a separate and distinct legal entity. The Zephyrhills City Council also serves as the appointed board governing the Zephyrhills CRA.

The CRA district encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza.

Published May 13, 2020

Lien forgiveness program may be expanded

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The City of Zephyrhills is considering a facelift to its residential lien forgiveness incentive program — to also include commercial properties.

Zephyrhills Community Redevelopment Agency director Gail Hamilton outlined the case for an enhanced program, as part of a continued effort to increase property values in and around the downtown area.

Zephyrhills CRA director Gail Hamilton addresses the CRA board, which is made up of the Zephyrhills City Council. (Kevin Weiss)

The  Zephyrhills Community Redevelopment Agency (CRA) board proceeded to direct staff to draft such a policy for further review at its Feb. 24 meeting. The Zephyrhills City Council also makes up the CRA Board.

Zephyrhills instituted a residential lien forgiveness program in May 2017, to promote investment and improvements to blighted properties and vacant lots, and increase home ownership within its city limits.

Under the program, applicants have one year to make agreed upon improvements ($2,500 minimum) to the property.

Once the work is completed by a licensed general contractor, the city waives various mowing and code enforcement liens previously placed on the property.

Similar procedures and policies would apply to a commercial lien forgiveness program, with each property taken on a case-by-case basis, Hamilton said.

For example, the owner of the property cannot be the one that incurred the liens in the first place — it has to be a new owner that purchased a property with existing outstanding liens.

The CRA director noted interest has picked up lately from applicants looking to redevelop commercial properties burdened with thousands of dollars of unpaid fines.

Those liens have made those properties overpriced and unattractive to potential buyers, she said.

“Having a commercial property sitting empty does not help anyone,” Hamilton told board members.

Forgiving the liens, she said, “is one more tool in my toolbox to get something done.”

Board members indicated they want to come up with a “unified program” and hammer out some of the finer details, such as how to handle title insurance and loan policies as it relates to businesses.

Additionally, Jodi Wilkeson, president of the CRA board and a member of the city council, pondered how such a commercial lien forgiveness policy might lead to unintended consequences.

She wondered if it could lead to a national credit investor to come into town and buy up several properties to lease out to others “then we have a series of people coming in and out, in and out, in and out.”

Sidewalks needed in Zephyrhills
Hamilton also presented a first look of the Zephyrhills CRA’s sidewalk master plan, being completed by consulting firm Kimley-Horn to provide details on the existing state of sidewalks in the CRA district, and set priorities for the construction of new sidewalks and trails.

Within the 602-acre district, the city has sidewalks at Hercules Park, Woodland Elementary School, Stewart Middle School, West Zephyrhills Elementary School, the Zephyrhills City Hall/Library Complex and Zephyr Park.

However, an analysis shows a general lack of connectivity and missing sidewalk segments, that otherwise would help people access and experience Zephyrhills’s downtown, and improve quality of life for residents and visitors.

Hamilton described the state of the city’s sidewalk system this way: “It’s not very good.”

“At this point, we just need sidewalks,” Hamilton told board members. “We need to increase the walkability and accessibility within the CRA district.”

She said when people are surveyed about great towns to visit, they often mention the ease of getting around on foot, as well as parks and downtown areas.

“We want Zephyrhills to have that same experience,” Hamilton said.

The CRA director said “high priority” is being placed on building more sidewalks (at least 6-feet wide) at nearby schools and parks “because we want kids and families to be able to get back and forth.”

A GIS analysis identified 21 “high priority” locations where missing sidewalk segments are needed, with another 50 areas labeled either “medium priority” or “low priority” for sidewalks.

Hamilton noted there are some potential conflicts — parking lots, utilities, drainage facilities —that prevent installing sidewalks on both sides of the street at some locations.

One solution is to install well-marked crosswalks from a particular destination to a sidewalk on the other side of the street, she said.

A final master plan document will include cost estimates for sidewalks based on the priority rankings.

Possible funding sources include Safe Routes to School Program, Local Agency Program, Recreational Trails Program and Community Development Block Grant.

The city also could establish a sidewalk mitigation fund and/or utilize public works funds.

Said Hamilton, “We’re not going to be able to do it all at one time; we’ll just do it as we can.”

Founder’s Day Parade set
Organizers of the 110th Zephyrhills Founder’s Day Parade & Heritage Festival are hoping for a greater turnout from youth at this year’s event.

Main Street Zephyrhills coordinator Anna Stutzriem told CRA board members that more kid-friendly activities have been incorporated this year to an event that “has historically been an older demographic.”

The Kid’s Zone will include sidewalk chalk creations, bounce houses and craft workshop demonstrations hosted by Home Depot.

This year’s Founder’s Day Parade theme is, “The Roaring 20s: Glitz, Glam & Tin Cans.”

Th event will have 70 vendors and somewhere between 65 to 70 parade entries, Stutzriem said.

The event is set for March 7 from 9 a.m. to 2 p.m., at Main Street Zephyrhills, 38537 Fifth Ave., Zephyrhills.

For information, call (813) 780-1414, or visit MainStreetZephyrhills.org.

Published March 4, 2020