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Zephyrhills Economic Development Coalition

Zephyrhills economic summit highlights industrial hub

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It may now be famous for its crystal clear water and skydiving but, someday, the City of Zephyrhills also wants to be known for its industrial offerings and high-wage jobs.

The third annual Zephyrhills Economic Summit, held earlier this month, focused on the need to maximize both the use of the Zephyrhills Municipal Airport and the development potential of adjacent industrial property.

The event, at Zephyrhills City Hall, was presented by the Zephyrhills Economic Development Coalition (ZEDC) in partnership with the City of Zephyrhills and Greater Zephyrhills Chamber of Commerce.

The third annual Zephyrhills Economic Summit focused on the importance of developing an industrial corridor and cultivating high-wage jobs. Shown here speaking is Zephyrhills planning director Todd Vande Berg. (Kevin Weiss)

City officials are developing a 20-year master plan known as the Zephyrhills Industrial Corridor Plan.

The proposed industrial development hub encompasses approximately 9.76 square miles (6,248 acres) of land in the southeast portion of the city, around the Chancey Road corridor and municipal airport.

Roughly a third of the property is within city limits and the remainder in unincorporated Pasco County — representing the largest aggregation of industrial lands in the county.

Within that area is 442 divisible acres of what’s known as the Zephyrhills Airport Industrial Park, a build-ready site equipped with water, sewer and electric utilities, and accessible to natural gas.

While the corridor is still in preliminary stages, it ultimately will set the city up for long-term growth and economic sustainability, said Zephyrhills planning director Todd Vande Berg.

Possible targeted industries could include aerospace, aviation and defense; advanced manufacturing; light manufacturing; electronics and technology; logistics and distribution; life sciences and medical technology; telecom/data hosting centers; research and development; showroom; refrigeration/cold storage and other uses.

Vande Berg explained a built-out industrial corridor will yield more revenues for the city and create a better jobs-to-housing balance. He also noted industrial manufacturing uses less services — police, fire, water, sewer— compared to, say, residential or commercial land use.

All that, he said, will ultimately “raise the bar in quality of life” for Zephyrhills residents, allowing funds to be steered toward downtown redevelopment, recreational amenities and other community uses.

“We want to be economically diverse. We don’t just want to have family residential, we want to have a mix of uses,” Vande Berg said.

“If we bring in industrial, we’re going to be more fiscally solvent, and that ties in with being resilient. If we have the industrial there, we feel like we’re in a better position with the city.”

The city planner expressed confidence the corridor’s utility offerings and centralized proximity to Orlando, Lakeland and Tampa makes it an attractive spot for companies looking to relocate or set up shop.

“We’ve got a great location we feel like,” he said. “We have such an asset out there in the southeast quadrant of the city.”

The entire planning area is generally bound by Melrose Avenue to the north, the CSX Transportation railroad and U.S. 301 to the west, Pattie Road to the south, and Barry Road and the Upper Hillsborough Wildlife Management Area to the east.

Two CSX mainline railroads traverse the area and it is accessible to Port Tampa Bay and the CSX Central Florida Intermodal Logistics Center.

The local airport also is undergoing a $5.9 million runway extension and roadway improvements to accommodate larger commercial aircraft, and encourage aviation and industrial development.

Moving forward, Vande Berg said ongoing collaboration is vital between the city, county and state officials to have a coordinated plan on zoning and land use, and “to continue to improve transportation accessibility to this industrial corridor.”

He mentioned a more near-term priority is working with the Florida Department of Transportation to extend State Road 56 east of U.S. 301 to connect to Chancey Road. “Transportation’s huge, like anywhere,” he said.

Aside from transportation and infrastructure boosts to draw companies in, other speakers said the city needs more workforce development programs to develop skilled labor employees and then keep them in the area.

It’s already something holding back existing industrial businesses in the city, said Dr. Randy Stovall, president of the Zephyrhills chamber.

“They can’t find those people they want to hire,” Stovall said. “They want to hire them, but there’s not enough of them, so that is a challenge. We’ve had that (issue) for some time.”

Tom Ryan, economic development manager for Pasco Economic Development Council Inc.,  said having training programs and a baseline of skilled labor in place is “a huge component” for luring large companies to a particular area.

“We’ve got to have (workforce) inventory,” Ryan said. “We’ve got to have a plan to tell those companies, ‘Look, we want your jobs here, and we have a plan to help you bring those jobs here.’”

Pasco County Commission Chairman Ron Oakley pointed out that Zephyrhills and the East Pasco area are working to position the area to do just that.

Pasco County Schools plans to build a technical high school by 2022 near the intersection of Curley Road and Kiefer Road in Wesley Chapel that will hold nearly 900 students.

Meanwhile, Withlacoochee River Electric Cooperative (WREC) plans to construct a 4,000-square-foot facility for AmSkills to teach manufacturing jobs.

Also, local business owner Kevin Bahr of Bahr’s Propane Gas & A/C is starting a teaching school to train propane service and HVAC technicians.

“The county is working very hard for jobs,” Oakley said. “Our county’s growing. We need jobs, and we need to teach them (the necessary skills).”

Elsewhere during the summit, State Rep. Randy Maggard commended Zephyrhills “for thinking ahead of schedule” in regards to its future and planned industrial hub.

Maggard, a Republican representing District 38, specifically applauded city leaders for this year putting a $2 million septic to sewer project at the top of their state appropriations request list.

The project includes decommissioning existing septic tanks to a residential subdivision and homes along Sixth Avenue and Armstrong Street, with potential for sewer expansion to additional properties in the future.

The project aims to prevent springs from dying because of nitrates from septic tanks.

“At the end of the day, if we don’t have water, none of this matters,” Maggard said. “We can talk about infrastructure, we can talk about a lot of things, but if we can’t provide water, it doesn’t matter at all.”

The elected official also gave this piece of advice for the city going forward: “You need to tell us where you want to go, and we need to help you get there in the long-term planning, funding, whatever it takes for us to be able to do that.”

Other summit speakers included Mohsen Mohammadi, chief operations officer for American Infrastructure Development; David Gwynn, District 7 secretary for the Florida Department of Transportation (FDOT); and Danielle Ruiz, economic development manager for Duke Energy.

Published October 23, 2019

Economic summit to focus on industrial hub

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Local business and government leaders in Zephyrhills will join together for an event that will spotlight the city’s industrial corridor and ongoing efforts to cultivate high-wage manufacturing jobs.

The third annual Zephyrhills Economic Summit is scheduled for Oct. 9 from 9 a.m. to 1 p.m., at Zephyrhills City Hall, 5335 Eighth St., in Zephyrhills.

The summit primarily will focus on the city’s forthcoming industrial corridor master plan and Zephyrhills Municipal Airport runway extension, according to a press release from the Greater Zephyrhills Chamber of Commerce.

Greater Zephyrhills Chamber of Commerce executive director Melonie Monson is organizing the third annual Zephyrhills Economic Summit.

Other topics will broach infrastructure and the East Pasco roadway network, plus updates on various state and county intergovernmental collaboration projects in the region.

The event is presented by the Zephyrhills Economic Development Coalition (ZEDC) in partnership with the City of Zephyrhills and the Zephyrhills chamber.

Registration is $10 and will include lunch and continental breakfast.

The summit will feature interactive discussions and presentations from the following speakers:

  • Billy Poe, Zephyrhills city manager Billy Poe
  • Dr. Randy Stovall, Zephyrhills chamber president
  • Todd Vande Berg, city planning director
  • Mohsen Mohammadi, chief operations officer for American Infrastructure Development
  • David Gwynn, District 7 secretary for the Florida Department of Transportation (FDOT)
  • Randy Maggard, State Rep. District 38
  • Ron Oakley, chairman of the Pasco County Commission
  • Tom Ryan, economic development manager for Pasco Economic Development Council, Inc.
  • Danielle Ruiz, economic development manager for Duke Energy

Zephyrhills’ proposed industrial development hub focuses on a large grouping of industrial properties and adjacent areas within the Chancey Road corridor and municipal airport.

The planning area is generally bound by Melrose Avenue to the north, the CSX Transportation railroad and U.S. 301 to the west, Pattie Road to the south, and Barry Road and the Upper Hillsborough Wildlife Management Area to the east. That encompasses approximately 9.76 square miles (6,248 acres), including 33% within Zephyrhills and the remainder in unincorporated Pasco County — representing the largest aggregation of industrial lands in Pasco.

Zephyrhills chamber executive director Melonie Monson, who’s organizing the summit, underscored the need to build out the industrial corridor, to recruit employment-generating manufacturing companies and to develop a middle-class workforce in Zephyrhills.

The city is pining for a “medium-sized industrial manufacturer,” Monson said, to give local high school graduates a place to work, so they can remain in the community.

The chamber director believes that Zephyrhills could attract such a company soon. She cited the city’s recent efforts to partner with Pasco County to spend millions of dollars to extend water and sewer to the industrial site.

“It’s just ready for industry, it just is,” she said.

Monson put it this way: “We’re excited the city’s being proactive instead of reactive, so when that big person hits and says, ‘I want to come here,’ we’ll be ready for that and say, ‘Here’s your spot, this is what we have, these are the incentives, this is your workforce.’

“That’s what we’re working toward, to put all those pieces together to make sure that we get what we want here,” Monson said.

She said the industrial corridor also could pave the way for other companies in distribution, light manufacturing, aviation and so on.

“I believe it’s going to have a lot of different textures to it,” the chamber executive said.

She is encouraged by the city’s direction in recent years of attracting younger families and groups to live, work and play.

She mentioned the downtown area alone has added a brewery, a billiards hall and axe-throwing venue, and other things to do.

Zephyrhills also is in the midst of getting a state-of-the-art tennis center and thousands of new homes and apartments.

The city recently landed its first Starbucks and Wawa. A Chick-Fil-A in the works.

Other notable businesses set to come online include Aldi Supermarket, PetSmart, Marriott Fairfield Hotel and Dollar General.

“We’re getting there. In the last three or four years you’ve just seen this huge spur of development,” Monson said.

Previous Zephyrhills economic summits focused on the medical community and education. Monson said next year’s will likely be geared around workforce development.

The summits encourage stakeholders to collaborate to help move Zephyrhills forward as a viable community.

“We’re the only community in Pasco County that’s doing something like this — where we have a coalition that really focuses on pro-business, pro-education, trying to make our community stand out in the midst of all of the other communities.

“We just every year want to make sure that we let people know what we really have here and what we’re doing and why you might want to come and be a part of the Zephyrhills community,” Monson said.

For information and to register for the summit, contact Greater Zephyrhills Chamber of Commerce director Melonie Monson at (813) 782-1913 or

Published October 2, 2019

 

 

Zephyrhills economic summit puts focus on education

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Fostering educational opportunities in Pasco County was the primary focus of the second annual Zephyrhills Economic Summit.

Doing that begins with beefing up the Pasco County school district’s career and technical education programs, said Kurt Browning, superintendent of Pasco County Schools.

“We need to put our career academies on steroids,” said Browning, one of several guest speakers at the Oct. 24 summit, at the new Zephyrhills City Hall, that brought together local education, business and government stakeholders.

Pasco County Schools Superintendent Kurt Browning was one of several guest speakers at the second annual Zephyrhills Economic Summit. The event focused on local educational and career opportunities in Pasco County. (Courtesy of The Greater Zephyrhills Chamber of Commerce)

Based on the region’s business profile, Browning said there needs to be greater emphasis on teaching trade skills — such as roofing and carpentry, plumbing, HVAC technicians, electricians and more.

“One of the things that we keep hearing a lot about is the trades. I’m continually amazed of the number of people that stop us and say, ‘I just need young men that can get up there and lay roof,’” Browning said.

To meet those demands, he called for increased state funding and greater collaboration with the Florida Department of Education to create industrial certifications for those fields. The district also needs to ensure opportunities for students, not destined for college, to have a chance to learn trade skills that can translate to high-wage job right out of high school.

Browning put it this way: “What we need to do is have training programs that meet the needs of all of our students, so if you’re going to be a plumber, you be the best plumber you can be.”

Browning also said the school district needs more input from local business leaders on the types of labor needed for the present and future.

“We need to do a better job of communicating, and we need to create a better relationship with our chambers, because the chambers are the ones that are really connecting, letting businesses know what we do and creating dialogues to help build that need,” the superintendent said.

Preparing tomorrow’s workforce
Browning was upbeat about some of the career and technical academies the district presently offers.

Pasco County School’s Career and Technical Education programs were discussed extensively at the second annual Zephyrhills Economic Summit. (Courtesy of Pasco Schools)

He pointed to Zephyrhills High’s aviation academy and Wesley Chapel High’s automotive technology academy, along with academies at other schools ranging from health and finance, to cybersecurity and culinary arts.

“I think we’re on the right path,” Browning said. “We’re working tirelessly trying to make sure our programs are relevant to meet the employment needs of our employers in Pasco County. We’re not perfect, and we’re not where we need to be. We’re still trying to figure out how to address the trades issue.”

Browning also mentioned the district is designing a technical high school in east Pasco that would likely open by 2022.

The district’s only two technical offerings — Marchman Technical College and Wendell Krinn Technical High School (which replaced Ridgewood High this school year) — are located in New Port Richey.

Plans call for the new school to be built on a 125-acre, district-owned tract of land along Fairview Heights and Handcart Road in the Dade City area.

It will help relieve overcrowding at Pasco, Zephyrhills, Wesley Chapel and Wiregrass Ranch high schools, Browning said.

“It’s going to be uniquely situated in the right place, right spot, offering technical career education students are clamoring for,” he said.

The technical school is also something the manufacturing industry is pushing for, according to Tom Mudano, AmSkills executive director, another guest speaker at the summit.

Mudano said a tech school based in east Pasco could help lure more manufacturing business to the region, to follow in the footsteps of companies such as Mettler Toledo and TouchPoint Medical, which he said have already brought a combined 700 jobs to the county.

“We truly believe that we need a facility on this side of Pasco County,” Mudano said. “If you’re looking at bringing jobs here, having a workforce is important.”

Mudano pointed out Tampa Bay has the most number of manufacturers in the state. And, he said that many of those companies have expressed a great need for additional skilled and semi-skilled workers.

“A lot of people don’t even realize that there’s a lot of (manufacturing) opportunities out there,” he said.

Mudano also assured that those types of trade jobs aren’t going anywhere anytime soon.

He cited information from the National Association of Manufacturers that projects there will be about 3.4 million jobs over the next 10 years, yet only 1.1 million of them will get filled.

The summit also featured a lengthy presentation from state Sen. Tom Lee, a Republican from Thonotosassa. Much of his talk centered on the state’s education system and the strides made during the last several years.

He pointed to the advent of charter schools and various opportunity scholarship programs as key reasons for boosting the state’s public education system on the whole.

“Everybody is more on their game today than they were 20 years ago. We have a rising graduation rate, better testing scores,” said Lee, who represents parts of Hillsborough, Pasco, and Polk counties in District 20.

He added: “We have created some competition for the public education system, and the public education system has responded well.”

Meanwhile, Lee suggested that going forward, the state legislature should “back off some of the micromanagement” of county school districts. He said school boards should instead have more control over district budgets and educational programs to “best meet the needs of the individual student populations of the schools.”

Lee also advocated for creating “fair competition” and “leveling the playing field” between public schools and alternative charter schools.

One way to do that, he said, includes loosening up some of strict building requirements of new public schools, called State Requirements for Educational Facilities (SREF), that cost school districts exponentially more than their charter school counterparts. He asked: “Why is it costing public education system 20 percent more to build a public school than it is a charter school?”

Other speakers at the summit included Dr. Keiva Wiley, Pasco County Schools director of Career and Technical Education; Angie Stone, Zephyrhills High School principal; Dr. Stanley Giannet, of Pasco-Hernando State College; Pasco County Commissioner Ron Oakley; Maria Reza, Career Source Pasco/Hernando business services consultant; Seta Ruiz, Florida Hospital Zephyrhills director of clinical services; and, Dr. Randy Stovall, Zephyrhills Chamber of Commerce president.

The Zephyrhills Economic Development Coalition presented the summit, in partnership with the City of Zephyrhills and The Greater Zephyrhills Chamber of Commerce.

Published November 7, 2018

Zephyrhills economic summit will focus on health care

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An economic summit is coming to Zephyrhills next month, with a primary focus on offering solutions to the needs of the medical community — which represents the largest percentage of the city’s workforce.

The inaugural Zephyrhills Economic Summit — organized by the Zephyrhills Economic Development Coalition (ZEDC), in partnership with the City of Zephyrhills and The Greater Zephyrhills Chamber of Commerce — is scheduled for Oct. 4, from 9 a.m. to 1 p.m. at Scotland Yards Golf & Country Club, 9424 U.S. 301, Dade City. Registration is $8, with breakfast and lunch provided.

Representatives from Florida Hospital Zephyrhills, the city’s largest employer, will make presentations at the economic development summit. (Courtesy of Zephyrhills Chamber of Commerce)

Representatives from Florida Hospital Zephyrhills — the city’s largest employer — will be delivering presentations, along with a number of medical practitioners from Zephyrhills.

Survey results of the 2017 ZEDC Medical BizWalk also will be announced and discussed throughout the summit.

The ZEDC collaborated with professors from University of South Florida’s School of Public Affairs on identifying needs of medical employers and employees in the city.

Melonie Monson, executive director of The Greater Zephyrhills Chamber of Commerce, said one of the main outcomes from the BizWalk and economic summit is to address the issue of why many health care professionals work in Zephyrhills, but choose to live elsewhere.

Said Monson: “We want to know why they do not live here and what can we do (to address) what type of housing they need and what type of businesses they are looking for in the community…”

Besides addressing issues within the medical community, there also will be roundtable discussions on the city’s development and future growth opportunities in business, infrastructure and so on.

Other talking points will focus on how residents can become more involved in community affairs and additional amenities they prefer within city limits, Monson said.

“We would like to make sure that we’re informing the public of all of the great things that are going on around our community and any of the issues that might be affecting them that we’re working,” Monson said.

“We want everybody there that has any interest in what’s going on in the community,” she said.

The summit also will feature State Rep. Danny Burgess, Pasco County District 1 Commissioner Ron Oakley, Zephyrhills City Manager Steve Spina and Zephyrhills Planning Director Todd VandeBerg.

“We’re going to have the city’s planners…talk about the different things that we have coming into our community, and then we’re going to hit on the government side and how we can be better advocates in Tallahassee for our community,” Monson explained.

Some forthcoming projects that may come up include: construction of a new City Hall; development of a multi-million dollar, city-owned tennis center; various master-planned communities; and, restoring and reopening Hercules Park.

Monson said similar ZEDC-led summits will be held each fall, with a different spotlight each year, such as the education and industrial sectors.

The ZEDC was developed in 2012, partnering with city and local leaders in business, government, education and economic development, to create a sustainable and vibrant business and economic climate in Zephyrhills. Besides assisting the needs of the medical community, one of the ZEDC’s key initiatives is developing a vision for the city’s municipal airport for growth and expansion. Designing a comprehensive targeted jobs and barriers report is another.

For information on the summit, call The Greater Zephyrhills Chamber of Commerce at (813) 782-1913, or email .

Published September 20, 2017

City awards ZEDC $50,000 grant

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The Zephyrhills City Council recently awarded a sizable grant to The Greater Zephyrhills Chamber of Commerce to foster business growth and economic development in the area.

The council unanimously voted last month to renew a $50,000 grant to the chamber to continue to maintain the Zephyrhills Economic Development Coalition.

Melonie Monson, executive director of the Greater Zephyrhills Chamber of Commerce, will help manage the ZEDC. (File Photo)
Melonie Monson, executive director of the Greater Zephyrhills Chamber of Commerce, will help manage the ZEDC.
(File Photo)

The ZEDC is a unified effort between the city, the chamber, Main Street Zephyrhills Inc., and local businesses to support economic growth and business retention in Zephyrhills. It has more than 30 members.

Under the grant agreement, the chamber is obligated to do each of the following:

  • Manage the ZEDC
  • Develop marketing strategies that benefit the economic development of the Zephyrhills area
  • Cultivate business partnerships through outreach and advocacy
  • Collect relevant information that may be used for improved programs and services for local businesses

Melonie Monson, the chamber’s executive director, is responsible for managing the development coalition from the chamber office.

Monson said the coalition’s three main focuses for 2016 are job creation and business growth, city infrastructure such as roads, and the development of an educated and trained workforce.

Also, for the first time, the development coalition will handle marketing strategies and campaigns, in collaboration with the city.

Previously, the municipal marketing strategies for the development coalition were developed and implemented by the Pasco Economic Development Council. But, now the strategies will be completely turned over to the local development coalition, including the “Clearly Zephyrhills” marketing campaign.

Monson said the Pasco EDC would only get involved in future marketing strategies if they benefit the entire county.

Skip Skairus chairs the ZEDC Advisory Council. (Courtesy of CenterState Bank)
Skip Skairus chairs the ZEDC Advisory Council.
(Courtesy of CenterState Bank)

“At this point, we have our feet on the ground, we know the direction to go, we know how to run this program, so we’re OK that they’re backing away a little with us, and they have turned the campaign over to us to manage through the chamber and through the ZEDC,” Monson said. “They were instrumental to us in helping to start the ZEDC, and gave us ideas on what directions to go.”

Monson said one of the long-term priorities for the Zephyrhills development coalition is to attract a major industry to the city’s airport industrial park property, also referred to as the “Sysco Property.”

The 440-acre site is adjacent to the Zephyrhills Municipal Airport and next to the CSX rail line.

The chamber director said the location is an ideal spot for a “big industry” to house its operations.

“The glory of this area is that it is the only site in Pasco County that’s large enough for an industry to come in,” Monson said. “This property is on the train line…that goes to Orlando, Miami and to the Tampa port. There’s not a lot of areas that have that ability, so this is ideal for some type of big industry.”

“Eventually, we would like this to be a mega site which is 2,000 acres or more, but we’re starting with this 440-acre site and trying to get it site-ready,” she added.

The development coalition also is exploring the feasibility of establishing a vocational-technical education center in the city.

Monson said a vocational aviation school has been under discussion for several months, even though Gov. Rick Scott vetoed a $1.5 million aeronautical program at the municipal airport in 2015.

“We just find that our airport is an ideal location to bring an academy to. We have the availability property-wise, and we just feel like it’s a market for our youth to be trained and not to have to go elsewhere to get this training,” Monson said, adding, “I think we need to be a little more prepared on how to bring that before the Governor this time around.”

The ZEDC was formed in April 2012. It is made up of two components: the ZEDC Stakeholder’s Advisory Council — a voluntary committee of business and community leaders in the Zephyrhills area striving to create a sustainable business and economic climate; and the ZEDC Steering Committee — a group of economic development practitioners, including key staff from partner organizations, such as the city, the chamber and the Pasco EDC.

ZEDC Advisory Council chair Skip Skairus said the development coalition benefits Zephyrhills because it helps facilitate ideas and programs that ultimately advance the city’s economic development.

“Prior to the formation of this organization, there were a lot of good ideas from a lot of folks in the city in regards to economic development. However, it would seem that for whatever reason, (ideas) would stall because there really wasn’t a formal organization to enact the different things in regards to marketing, research, site development and government advocacy,” Skairus said. “That’s where I really think the biggest benefit to this group is: to take the great ideas that have always been in place, but to make sure they all fall into action.”

$50,000 grant renewed for ZEDC
Funding allocations:

  • $15,000 toward managing the coalition through the chamber office
  • $15,000 toward marketing and promotional support
  • $10,000 toward business outreach and advocacy
  • $10,000 toward research and program delivery

Published June 8, 2016

Chamber exec leaves her mark

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Vonnie Mikkelsen is wrapping up her work this week at the Greater Zephyrhills Chamber of Commerce to take on a similar role for the chamber of commerce in Springfield, Oregon.

Making the decision to leave her current post was no easy choice, Mikkelsen said.

“This was not just a job to me. It was really a commitment. It’s where my heart was. It’s where I grew at the same time that I saw people around me and the community and the organization, itself, grow,” said Mikkelsen, who lives in Land O’ Lakes.

Vonnie Mikkelsen is leaving her post as the executive director of the Greater Zephyrhills Chamber of Commerce this week. She’s excited about moving to Oregon, where she’ll lead the chamber of commerce in Springfield and will live closer to her family. (B.C. Manion/Staff Photo)
Vonnie Mikkelsen is leaving her post as the executive director of the Greater Zephyrhills Chamber of Commerce this week. She’s excited about moving to Oregon, where she’ll lead the chamber of commerce in Springfield and will live closer to her family.
(B.C. Manion/Staff Photo)

Mikkelsen took the leadership role at the Zephyrhills chamber on Dec. 14, 2009. She was selected from a field of 44 candidates.

Since accepting that role, she’s been involved in numerous initiatives.

She helped organize the collection of items for the time capsule created to celebrate the city’s 100th anniversary.

She was involved in the push to change the hours for when liquor could be served on Sundays.

She was involved in the effort to persuade the state roads department to use a pair of one-ways running through Zephyrhills, instead of turning Gall Boulevard (US 301) into a three-lane, one-way road.

She led efforts to launch a new annual festival, the Pigz in Z’Hills BBQ & Blues Fest, an event that attracts thousands and raises money for the chamber and community groups.

She drummed up support to create the Zephyrhills Economic Development Coalition.

And, she helped persuade the powers-that-be that finding money to create a four-lane stretch of State Road 56 — from Meadow Pointe Boulevard in Wiregrass Ranch to U.S. 301 — would be an investment in the region, not just a project for Zephyrhills.

While the money has not yet been found for the State Road 56 project, work is under way to see if it’s possible to get a loan from the state’s infrastructure bank to make it happen.

Mikkelsen is proud of what has been accomplished during her tenure, but she’s the first to say these achievements were a result of people working together to make them happen.

“I never would have guessed all of the things that we were able to accomplish – even at my highest expectation. We, together, have exceeded those. That’s incredibly rewarding,” Mikkelsen said.

Shortly after she assumed her role as the executive director of the Greater Zephyrhills Chamber of Commerce, Vonnie Mikkelsen had a chance to meet people throughout the community by working on a time capsule project to mark the city’s 100th birthday. (Courtesy of Vonnie Mikkelsen)
Shortly after she assumed her role as the executive director of the Greater Zephyrhills Chamber of Commerce, Vonnie Mikkelsen had a chance to meet people throughout the community by working on a time capsule project to mark the city’s 100th birthday.
(Courtesy of Vonnie Mikkelsen)

She’s been amazed by the willingness of individuals and organizations in Zephyrhills to give their time, talent and resources.

Mikkelsen thinks a chamber of commerce is in a unique position to pull people together.

“It’s (the chamber is) your business community, it’s your nonprofit organizations, it’s your faith-based organizations, your community support organizations, your schools, your government agencies. It’s a cross-section and there’s no other organization in the community like that,” Mikkelsen said.

Recognizing how people can help is important, Mikkelsen said.

“If you know the resources that are in an organization like that (the chamber), the possibilities are endless,” she said.

Having a pulse on stakeholders’ interests is essential, Mikkelsen added.

“It’s not my chamber of commerce. It’s not even the board’s chamber of commerce. It’s first and foremost, the members’, and then the community at large,” she said.

Mikkelsen said she hadn’t been at the job long before she had a chance to tap into the broad spectrum of Zephyrhills’ stakeholders.

That happened when she was working with a team to create a time capsule for the city’s 100th birthday, she said.

The capsule contains artifacts of the daily life of groups and organizations that make up the fabric of Zephyrhills.

When Mikkelsen agreed to take a leadership role on that task, she was determined to excel.

That’s her mantra.

“I don’t promise anything I’m not going to deliver on, and usually deliver beyond expectations,” she said.

When Mikkelsen joined the Zephyrhills chamber she was coming out of a period of personal transition, she said.

She’d left a position with The Association to Advance Collegiate Schools of Business, a few years before because it wasn’t the right fit for her.

Then, she went back to school to get a certificate in nonprofit management from the University of South Florida.

At the same time, she was doing volunteer work.

She served as a certified guardian ad litem, acting as an advocate for children under state protection, who had been abused, neglected or abandoned.

She also volunteered hundreds of hours at the Pasco County Animal Shelter.

She said a staff member there described her as “the best used-dog salesperson in the world” because she concentrated on getting dogs socialized and ready for adoption.

Her efforts there earned her a Citizen of the Year award from the Florida Veterinary Medical Association.

When Mikkelsen arrived in Zephyrhills, she didn’t know much about the community beyond the research she’d done to help her land the job.

She got busy trying to understand the community’s strengths and opportunities, as well as its weaknesses and threats.

“You’ve got to know where they are. You’ve got to know where you are and what you need.

“Once you’ve identified your weaknesses and your threats. Once you’ve identified them and are clear about them,” she said, “that’s the starting point.

“Instead of wallowing in your disadvantages, just know them. “Then, you focus everything else on the solution,” Mikkelsen said.

Part of finding those solutions involves building partnerships and considering different points of view, she added.

Building those relationships takes time and follow-through, Mikkelsen added. “It’s not just sending an email.”

It also takes a willingness to do the research to establish credibility, and to create trust, over time through your actions, she added.

It’s important to respect people’s time and to be sure that meetings are meaningful, Mikkelsen said.

“You’re calling on volunteers. Time is money. I appreciate that. I value that. I get it. Ultimately, I don’t want to waste their time. I don’t want to waste my time. More importantly, I want them to keep coming back, and keep engaged and keep moving forward, because we need them,” she said.

Finding common ground and collaborating is an effective way to tackle issues, Mikkelsen said.

“If you’re always looking at others as a competitor and a threat, then you’re definitely not leading. It’s the biggest drag on success,” she said.

She’s fluent in Japanese. She spent 16 years in Japan and worked with Time Warner and Turner Broadcasting in Tokyo to develop programming for Cartoon Network Japan.

Factoids about Vonnie Mikkelsen
She’s fluent in Japanese. She spent 16 years in Japan and worked with Time Warner and Turner Broadcasting in Tokyo to develop programming for Cartoon Network Japan.

The ringtone on her cell is “Don’t Worry, Be Happy.”

She received the Florida Veterinary Medical Association’s Citizen of the Year award in 2009 for her volunteer work with Pasco County Animal Services.

Published July 1, 2015

BizWalks survey highlights Zephryhills’ market power

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As community leaders talked recently with business owners about their job needs, it became clear that many were looking to hire military veterans. But they didn’t know how to get the word out.

That disconnect became the first challenge identified in the inaugural BizWalks 2014-15 report, a survey sponsored by the Greater Zephyrhills Chamber of Commerce and the Pasco Economic Development Council.

No one wanted to wait until the study was finished. So effort started quickly to hold a workshop in March to link those employers with community organizations and the resources to get something done.

“There was a tremendous response,” said Vonnie Mikkelsen, out-going executive director of the chamber of commerce. Mikkelsen’s last day on the job is July 3.

That kind of quick action in support of the business community is one outcome of what Mikkelsen hopes will be an annual BizWalks survey. Long-term, the survey might be done quarterly, she said.

The chamber has done business surveys periodically.

But BizWalks is more targeted and drills deeper into the opinions and issues facing business owners, especially in high-growth sectors of manufacturing, aviation, distribution and startups.

Those are the businesses that drive economic growth, Mikkelsen said.

The idea for BizWalks took off soon after Mikkelsen attended a conference on how to retain and expand businesses. She heard from others who had done similar “BizWalks” surveys in their communities.

Over a six-week period in late 2014, volunteers completed 16 on-site visits and 26 anonymous online surveys.

Participating businesses included Flight Crafters, Turin Aviation Group, Skywatch Signs, Goin’ Postal, Zephyr Aircraft Engines and Skydive City.

The staff members at the Pasco Economic Development Council partnered with Zephyrhills’ chamber and a committee of volunteers to coordinate activities, offer interview training and aid in crunching the data for the final report.

The Zephyrhills Economic Development Coalition will use the data to craft an 18- to 24-month plan of action to tackle issues such as infrastructure, work force development and the bureaucratic world of business regulations. Those were identified as the top priorities among business owners.

“We’re not only out there to gain a better knowledge and pulse of the business community, but also to take action and champion these things,” Mikkelsen said.

Overall, business owners were upbeat about the future.

About 82 percent said they felt Zephyrhills was moving in the right direction in creating a business-friendly atmosphere.

About 38 percent said they planned to hire additional employees in the next six months. And, none were planning layoffs.

Sales volumes are increasing, and the trend is expected to continue during the next 12 months.

Half of business owners said they would expand facilities in the next two years, and 60 percent expected to invest in new equipment.

Growth is not being hindered due to lack of capital or financing, and that trend likely will continue.

The survey also showed the commercial reach of Zephyrhills, which is strategically located near major road systems with access to markets beyond Pasco County and the Tampa Bay region.

That reach may be surprising to some.

Many Zephyrhills companies sell statewide and nationwide. About 45 percent of surveyed companies reported international sales to Europe, Africa, South America, Asia and the Mediterranean.

“There are a lot of gems here,” said Mikkelsen. “It’s truly a remarkable coming of age for Zephyrhills.”

The report establishes a foundation for future spin-off activities and programs that bolster Zephyrhills’ ongoing economic growth. As future reports are done, trends can be spotted and opportunities can emerge, Mikkelsen said.

The implications go beyond this one report, said John Hagen, president of the Pasco Economic Development Council.

“It’s a good thing to do for the community, but it also is a template for other communities,” he said. “What we’re trying to accomplish, other than just working in Zephyrhills, is to work out a methodology that we can then duplicate and use in other communities and with other chambers.”

In the future, Hagen said he anticipates efforts to share the Zephyrhills’ experience as a model of how to conduct a proactive business survey. It was the first locally initiated program of its type in Pasco County.

“That is something for Zephyrhills to be truly proud of,” said Mikkelsen. “We did it because we needed to, but that is an indication that we did it right. It’s really exciting.”

Published July 1, 2015

From cow pasture to four-lane road?

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When motorists get to the end of State Road 56 at Meadow Pointe Boulevard, they’ll see cows grazing in an open pasture.

But Zephyrhills leaders are pushing for an entirely new view for that plot of land.

They envision it as the start of the first four-lane road to lead into their community.

A cow pasture sits at the end of State Road 56 in Wiregrass Ranch, but advocates of economic growth in Zephyrhills want to transform that pasture into the beginning of a four-lane road to U.S. 301 in Zephyrhills. (B.C. Manion/Staff Photo)
A cow pasture sits at the end of State Road 56 in Wiregrass Ranch, but advocates of economic growth in Zephyrhills want to transform that pasture into the beginning of a four-lane road to U.S. 301 in Zephyrhills.
(B.C. Manion/Staff Photo)

And, they’re turning up the heat on state lawmakers and county officials to try to make that happen.

They presented their case at a town hall meeting on Feb. 23 with State Rep. Danny Burgess and State Sen. John Legg.

The four-lane extension of State Road 56 from Meadow Pointe Boulevard in Wiregrass Ranch to U.S. 301 in Zephyrhills could serve as a catalyst for new business, and would make it easier for people to come and go from Zephyrhills. It also could serve as another hurricane evacuation route, according to city and business leaders.

The question is how to pay for it.

There are plans to extend State Road 56 from Meadow Pointe Boulevard to U.S. 301, but those plans call only for a two-lane road, and even that road is contingent upon securing land from adjacent landowners to make it happen.

Zephyrhills leaders made it clear that a two-lane road falls short of their expectations.

“This city deserves a four-lane highway coming into our city,” said Charles Proctor, who serves on the Zephyrhills City Council and has had a business in the city for more than two decades.

He said the community has been promised a four-lane road for years, and that residents have been under the impression that they were finally going to get one, in State Road 56.

It’s time for action, city leaders said.

“We need to get serious. We need to find a way. We can find it. It’s time,” said Vonnie Mikkelsen, executive director of the Greater Zephyrhills Chamber of Commerce.

“These folks deserve a little bit of attention,” added Mikkelsen, who also is involved in the Zephyrhills Economic Development Coalition, made up by Pasco Economic Development Council, the Zephyrhills Chamber of Commerce, the City of Zephyrhills, the Zephyrhills Municipal Airport, Main Street and businesses of Zephyrhills.

A four-lane road into the city, providing a connection with Interstate 75, is vital, leaders said.

It’s a wise investment for the region, Mikkelsen said.

It will help Zephyrhills make the most of its target market opportunities in the aviation industry, distribution, manufacturing and small business, she said.

Paying for the project is a major stumbling block.

Debbie Hunt, transportation development director for the Florida Department of Transportation, said there’s no money in the state’s budget to build a four-lane extension of State Road 56.

“DOT never intended or expected to build at any time in the near future. So, the fact that it was able to be advanced and we are doing the two lanes is exceptional. It allows traffic from Zephyrhills to be able to get over to the interstate, when it is completed.

“The additional lanes will be based on development, as it occurs. There is not an intention from the DOT to fund (lanes) three and four,” Hunt said.

If four-laning State Road 56 is funded, the money would need to come from not doing some other project that’s on Pasco County’s list, she said.

“There’s only so much money to go around,” Hunt said.

One option that’s been proposed calls for building all four lanes, with the state paying for all four lanes initially and developers repaying the state for lanes three and four.

That approach might work, Legg said, but he added he’s not aware of a current way, under the state’s statutes, that could be achieved.

“If we could find a statutory way to loan them the money that they would pay back, that may be an opportunity,” Legg said.

Legg agreed with Hunt that even the two-lane road from Meadow Pointe Boulevard to U.S. 301 had not been envisioned before former Speaker of the House Will Weatherford became involved in advocating for East Pasco’s transportation needs.

“Some of these things were not even on the map, but we had a Speaker of the House that kind of helped this area, helped carve an opportunity to get two lanes,” Legg said.

Legg and Burgess both pledged to keep pushing for a way to get the four-lane project done.

“We’re trying to use whatever kind of leverage we can to push those projects faster, to accelerate them,” Legg said. “The political process is trying to force opportunities.”

Former Mayor Cliff McDuffie said the most effective way to get action is to speak up.

“We need to be more politically involved to make sure your voice is heard. Don’t sit here in Zephyrhills and cry. Go to (Pasco) County Commission and cry,” McDuffie said.

“You have to show up. If you don’t show up, shut up,” McDuffie said.

Both Legg and Burgess said they understand the important role that transportation plays in economic growth.

“Pasco County is booming and (State Road) 56 is obviously just imperative,” Burgess said. “It’s a big piece of that puzzle in attracting future business owners, corporate opportunities and connecting them to our infrastructure and our resources in Zephyrhills, such as our airport, what an asset.”

Legg agreed: “The transportation, in my mind, is really going to shape the growth, or the lack of growth, or the type of growth that this community would like to have in the next 10 to 20 years.

“If this is the avenue that you want to go down, we will put our backs to the plow and try to make that happen,” Legg said.

Published March 4, 2015