The Laker/Lutz News

Serving Pasco since 1981/Serving Lutz since 1964

Agnes Lamb Park

The Edwinola celebrates 110 years in Dade City

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It would be highly unusual for any resident of The Edwinola to be older than the grand lady herself.

After all, the historic structure at 14235 Edwinola Way, is set to turn 110.

A big community party is being planned to celebrate.

An exterior view of The Edwinola, which has been remodeled and reopened as a senior living community, in 2017. (Mike Camunas)

The former hotel that’s now an assisted living facility will host a Southern-style picnic block party on April 23.

The gathering will be at Agnes Lamb Park, across the street from The Edwinola, and festivities will include a live band, games and activities for kids, raffles and more.

Of course, residents of the facility and their families will be there, as well as members of the public.

The celebration is set for 1 p.m. to 4 p.m.

“I think that it’s a great thing to be part of the community, especially as one of the oldest buildings in Dade City,” said Tony David, The Edwinola’s interim executive director. “There’s a lot of history and a lot of families’ memories and loved ones here at The Edwinola, and we’ve never really celebrated The Edwinola like this. We’ve had grand openings when we opened our floors or renovations, but never like this.”

Originally constructed as a hotel in 1912, The Edwinola’s name stems from  a combination of the original owners’ names, Edwin and Lola Gasque.

The building’s use didn’t convert into a retirement community until the 1980s.

The three-story structure has gone through a number of renovations, including the latest in 2017, but it still features its iconic Doric columns, wrap-around porches and Mansard roof.

Besides enjoying the party outdoors, The Edwinola is offering tours that day, for folks who want to take a look around.

David is enthusiastic about the upcoming event.

“It looks like we’re having a really good response and we’re excited for everything — the community seems excited, too,” David said. “I really believe that it will really bring the community closer to The Edwinola and absolutely give our residents something to do, which they might not always get to. It’s going to be a lot of fun.”

The Edwinola’s 110th Celebration
Where: Agnes Lamb Park, 14200 Ninth St., in Dade City
When: April 23, from 1 p.m. to 4 p.m.
Details: Southern-style picnic block party featuring live music, games, raffles and more. Open to the public.
Info: Call 352- 567-6500, or visit TheEdwinola.com.

Published April 20, 2022

A day for dogs, and their owners, in Dade City

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Friendly pups were out in full force, from big breeds to little leapers and every furry, four-legged dog in between, at the 12th annual Dogs’ Day in Dade City.

Dade City Mayor Camille Hernandez poses with this year’s Dog Mayor, Abby, during the 12th annual Dogs’ Days in Dade City on March 19 at Agnes Lamb Park. (Mike Camunas)

It really was a dogs’ day afternoon on March 19, at Agnes Lamb Park, just off Meridian Avenue, the city’s downtown.

“Today really is about the dogs,” Dade City Mayor Camille Hernandez told the crowd of dozens of dogs accompanied by their humans. The mayor added: “But today is really about the people, too, and this great community.”

Dogs’ Day has been going on ever since Lucy Avila, along with the Dade City Youth Council, organized it with local animal-based businesses from Dade City.

With downtown businesses such as Dog-Mania & Cats, Dade City Animal Clinic and Nutrena Farmers Feed Depot, Dogs’ Day hosts a variety of activities. They include costume contests, dog parade, talent portions and even an ice-cream eating contest that pairs the dogs with the humans (who eat yogurt).

“It’s a great day for the dog and the human to come together and expose them to a fun environment,” Avila said. “This lets the dogs interact, while their owners can do some local vendor shopping that’s dog-related.”

Avila was especially proud of her own dog, Abby, a Schnauzer Terrier that became the inaugural Dog Mayor of Dade City.

Selecting a Dog Mayor is a new contest introduced this year. The person who raises the most money for the fundraiser has the honor of having his or her dog named the Dog Mayor for a year.

A dog parade was among the many fun activities during the 12th annual Dogs’ Days in Dade City, held on March 19 at Agnes Lamb Park.

“I’m glad she’s the first Dog Mayor of Dade City,” Avila said, with a laugh.

Also on hand were several dog adoption groups with available good boys and good girls to take home.

A K-9 Challenge was held, with the sheriff’s unit showing off its canine officers and their talents.

Proceeds from this year’s event benefit the city’s K-9 program, the veteran’s K-9 program and several other adoption programs, as well as the Pasco County Animal Shelter in Land O’ Lakes.

Over the years, proceeds from Dogs’ Day also has helped to support and maintain the Dade City Dog Park, which is just down the street from where the event was held.

Avila said she thinks the event represents Dade City and what the town is all about.

“We’re a very dog/pet-friendly town and we have dog stations all around town, which some of our proceeds go to (maintaining) those.”

Avila continued: “I thought today was a great turnout because every year it’s just great to see this community come together by one thing: their love of dogs and their pets.”

Sponsors for this year’s event were The New Barker, an online dog magazine; the Green Door on 8th; and Granny’s Animal Camp.

Published March 30, 2022

This ‘Starbucks’ couple, Ocean Wolf, left, and Maddie Sparks, plus Daisy, attended the 12th annual Dogs’ Days in Dade City on March 19 at Agnes Lamb Park. They won for Most Creative Costume.
Dallas enjoys a shady spot with owner Nikita Hickey during the 12th annual Dogs’ Days in Dade City on March 19 at Agnes Lamb Park.
Winter gladly takes a drink served by owner, Rick Chyzzewzki, during the 12th annual Dogs’ Days in Dade City.
Darla Belevich and Honey Bee take a little break during the 12th annual Dogs’ Days in Dade City on March 19 at Agnes Lamb Park.
Ebony and Diane Krug won Cutest Costume at the 12th annual Dogs’ Days in Dade City.
Kevin Taggerty sits on stage with Hamlet, left, and CJ, right, at the 12th annual Dogs’ Days in Dade City.
Marley looks up at its owners while sporting a comfy red hoodie during the 12th annual Dogs’ Days in Dade City.
Rebecca Workman holds Khloe, a three-month old Frenchie, at the 12th annual Dogs’ Days in Dade City on March 19 at Agnes Lamb Park. Frenchie tired early.
Robie Ward, along with Yoda and Daly, enjoys the 12th annual Dogs’ Days in Dade City on March 19 at Agnes Lamb Park.

 

 

 

Dade City approves contract for destination marketing campaign

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The City of Dade City is poised to launch a destination marketing campaign — with the aim of attracting more tourists, as well as engaging area residents.

To that end, Dade City Commissioners on June 22 unanimously approved a $14,200 contract with The Creative Stable Inc., a Dade City-based advertising, marketing, media and public relations firm operated by Jennifer Frazier. Frazier is the agency’s creative director, senior copywriter and general manager.

The scope of work entails the creation of a photo library ($2,500), the development of an advertising campaign ($3,200), the design of a destination website called DiscoverDadeCity.com ($1,000) and a video and short television spots campaign refresh ($7,500) — in collaboration with other Tampa Bay area multimedia companies.

Jennifer Frazier, creative director, senior copywriter and general manager of The Creative Stable Inc. (Courtesy of The Creative Stable Inc.)

In its proposal, Creative Stable listed its objective is for the municipality “to attract more foot traffic from surrounding areas to the downtown core of Dade City by visually portraying it as a unique, rewarding, memorable, and fun destination, thus increasing sales for area businesses.”

The proposal also outlines some of the city’s unique selling propositions. Those include Dade City’s small-town character; its historic buildings, including some Art Deco and Art Nouveau styles; its specialty retail, restaurants, brewery and events center; its public parks; its biking/hiking/walking trails; its cultural offerings, including the Dade City Center for the Arts and the Dade City Symphony; and, a new Visitor’s Center in the works and a splash zone being planned.

A photo library creation will encompass four days of on-site shooting by Rick Tauceda of Tampa-based Rick’s visual, to give the city hundreds of usable shots, be it streetscapes, historic churches, Kumquat Festival event action, local restaurants, pedestrians walking downtown, children playing at Price Park, cyclists and runners on Hardy Trail, and so on.

Meanwhile, a video refresh will be shot and produced by Tampa-based Diamond View Studios, updating a 2016 video library focusing on new footage and more experiential imagery “to avoid logos and storefronts as much as possible to give it a longer shelf life.” The group also will replace footage no longer relevant in the live, work, play, shop and dine spots, for 30-second high-definition television and social media spots.

In its advertising campaign for the city, Creative Stable will create “a cohesive series of community ads to develop wider market awareness for the downtown core.”

These would include:

  • An outdoor board
  • Print and digital ad series of five ads (live, work, play, shop and dine)
  • Social media campaign promoting 30-second spots and an invitation to visit
  • Event poster format
  • Event digital ad format
  • Event print ad

Meanwhile, the design of a “link-centric” destination website for Dade City would have pages to include, “Shop, Dine, Live, Work, and Play” in keeping with the themes of the marketing campaign. For instance, the “Play” webpage on the site would feature the Hardy Trail and city parks, along with other recreational opportunities such as TreeHoppers Aerial Adventure Park, and Lake Jovita Golf and Country Club.

The marketing plan also provides an option for ongoing support with a retainer fee, which can be modified to fit the city’s needs. The company recommended a monthly retainer of $1,500 (approximately 20 hours per month) to keep marketing consistent for the city over time, to provide event posters, print and digital ads, website updates and so on.

City leaders and merchants of late have expressed a need to attract a younger demographic and more foot traffic to support more contemporary types of businesses, such as bike shops, art galleries and taprooms.

As part of its proposal, Creative Stable garnered anonymous feedback from downtown business owners, who shared a mix of opportunities and concerns for the city’s ability to attract new people and thrive, including:

  • More affordable rent rates compared to Wesley Chapel
  • Too many empty storefronts
  • The need for a concert series at Agnes Lamb Park
  • Targeting day-trippers from Wesley Chapel, Lutz, New Tampa, Trinity
  • Incorporating more crosswalks to make the city more walkable and safer
  • Develop a curated mix of retail to better make the city a destination
  • More events needed to spur foot traffic

Commissioners like Dade City Mayor Camille Hernandez expressed enthusiasm with the full-throttled marketing blitz and its desired impacts.

“The time is right for Dade City to really move to that next level,” she said. “We want a very high-quality product.”

The mayor described Frazier as “really talented” and “a tremendous asset” having produced campaigns for Florida League of Cities and First National Bank of Pasco, and many other entities.

The Creative Stable Inc.

Frazier has lived in Dade City since 1985 and raised her family in the area. She recently was inducted into the Tampa Museum of Art and serves on the Gasparilla Arts Festival and Gasparilla Music Festival boards.

Commissioner Scott Black added it’s advantageous that Frazier’s company is nearby on Fort King Road “so we can hold her accountable and we can pull her in more easily anytime there is an event going or a need.”

Meanwhile, Dade City Manager Leslie Porter credited Frazier for recently assisting Dade City pro bono on a newspaper ad campaign where “she was a great help and really helped the city a lot.”

With an influx of growth and development on the horizon, Frazier said it’s an opportune time to begin promoting the city more aggressively.

The East Pasco municipality is poised to see some 14,000 new homes on the books within the next five years, plus a slew of downtown amenities and other unique, adventurous hotspots on the outskirts of town, just outside the city limits.

She put it like this: “I think we’re ready for our close-up now.”

Frazier thanked the commission for being receptive with the forthcoming initiatives, too.

“This has been months, and for a couple of us, years in the making to get to this point to try to create a cohesive marketing program for the City of Dade City, that’s easily repeatable, that’s going to bring in new people to our city, and also ignite those people who are already here, to get back and re-engaged, if they’re not already,” Frazier explained.

Work will begin once a signed contractual agreement is in place, outlining specific deliverables, terms and payment schedules.

As for a timeline for the marketing campaign, Creative Stable plans to complete library and video shoots “as soon as possible to avoid storm season.” From there, an eight-week window is planned “to deliver the videos, spots, advertising campaigns and website.”

Published July 14, 2021

Dade City put its heart, in art

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If you enjoy outdoor public art displays, then you may find a new one in Dade City quite appealing.

Ryah Taggerty, of Valrico, came up with a stunning collage of 20 symbols representing what Dade City is all about. Her heart is located on the Hardy Trail at Florida Avenue. (Fred Bellet)

The display, unveiled during a “Take Heart” free event held May 15, features large 3D metal hearts — built by welding students at Pasco-Hernando State College and  painted by local artists.

Although the event took place at Agnes Lamb Park, in downtown Dade City, the hearts, with their varying themes — are posted in downtown Dade City parks and along the Hardy Trail.

The public art exhibition was coordinated by the Dade City Center for the Arts (DCCA), a nonprofit organization that’s working to increase public art and art events in the city.

The group provides opportunities for artists to showcase their talents in Dade City through community outreach and collaboration with Pasco-Hernando State College, Saint Leo University and area businesses.

Local businesses and donors help to support the efforts.

Three-year-old Briella Navarro, of Dade City, works on an artistic beaded bracelet at the booth set up in Agnes Lamb Park by the Boys & Girls Club of Lacoochee. The little girl was there with her mom, Patricia Navarro, and her 4-year-old sister, Galilea Navarro. Charlotte Lewis, representing the Boys & Girls Club provided information about the Prodigy Cultural Arts Program.

During the event, people could compete for prizes by visiting each of the hearts and taking selfies with it, could enjoy music provided by a DJ, could grab a bite to eat and could chat with the artists.

The painted hearts measure approximately 36 inches by 36 inches by 4 inches, attached to steel posts secured to the ground, to withstand inclement weather conditions.

The heart signs also feature QR codes, directing people to DCCA’s website, to learn more about the artist who painted the particular piece, and where to find more of their work.

Aside from heart-shaped sculptures, the DCCA has other ideas for other community art initiatives, too.

For information, visit DadeCityArts.com, call (352) 437-3204, or email .

Published May 26, 2021

Along the 301 Bypass at Meridian Ave., Sandy Mann’s ‘heart-work’ sits high above the railings in front of the Heritage Museum. Dan Mitchell, lower right, of San Antonio, leads the way to the heart, where he and some family members took a selfie.
Sixteen-year-old Jessenia Mahamud and her mom, Linda Mahamud, were the first to see all of the hearts in Dade City — winning the heart-seekers challenge. The Dade City residents received a certificate and gift cards from local businesses.
On the Hardy Trail at Howard Avenue, artist Raeyn Smith’s heart — featuring kumquats — draws a crowd to take selfies with it. This new piece of public art is quite a contrast from the nearby signs.
Artist Russ Taylor, of Dade City, was standing near his work on the north end of Agnes Lamb Park. The iconic Edwinola served as a backdrop, as Taylor fielded questions about his work, which he titled ‘When Nobody’s Watching.’
Four-year-old King Michael Wells, of Brooksville, compares his newly made bracelet with one his 7-year-old cousin, A.J. Isaza-Cruz, was making under the Boys & Girls Club tent at Agnes Lamb Park. They were there with their grandfather, Nelson Cruz, of Dade City.
Artist Mark Hannah’s heart, at its Church Street location, is a patriotic salute for all those who have served, or are serving.
On the Hardy Trail at Howard Avenue, artist Raeyn Smith’s heart — featuring kumquats — draws a crowd to take selfies with it. This new piece of public art is quite a contrast from the nearby signs.

Art exhibit reveal planned for Dade City

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When these artworks are unveiled — they, quite literally — will bring some heart to downtown Dade City.

The public art exhibition is being organized by the Dade City Center for the Arts (DCCA), a 501c3 nonprofit that’s working to increase public art and art events in the city.

The showcase planned for May 15, from 10 a.m. to 2 p.m., will feature the installation of 14 large, 3D metal heart sculptures built by Pasco-Hernando State College welding students and painted by local artists.

The Dade City Center for the Arts (DCCA) is a nonprofit organization whose mission is to enhance the environment of Dade City through the arts and art events. The group provides opportunities for artists to showcase their talents in Dade City through community outreach and collaboration with Pasco-Hernando State College, Saint Leo University and area businesses. (File)

Funding support for the project came from local businesses and donors.

The free “Take Heart!” art, music and food event will take place at Agnes Lamb Park, 14200 Ninth St., in Dade City.

The permanent heart sculptures will be placed throughout city-owned parks and along the Hardy Trail that runs through historic downtown.

The painted hearts measure approximately 36 inches by 36 inches by 4 inches, attached to steel posts secured to the ground, to withstand inclement weather and other conditions.

Artwork patterns differ on each heart structure, but generally include positive visual representations of joy, hope, love and beyond.

Event-goers will have the opportunity to meet several of the artists who painted the heart sculptures.

Other highlights will include arts & crafts vendors, a scavenger hunt, live music and DJ, and Saint Leo University’s new food truck, The Hungry Lion.

“It’s one of the rare opportunities the public actually gets to meet the artists who have created these masterpieces that our community gets to enjoy permanently, so it’s a chance for the family and children to meet real artists, working artists,” said DCCA vice president Lee Taylor.

The vibrant fixtures also feature QR codes that direct people to DCCA’s website, to learn more about the artist who painted the particular piece, and where to find more of their work.

“Those QR codes are really fun, because you can read about them and that’s fun to know why an artist was inspired to do what they did,” Taylor said.

Since forming last summer, the DCCA had ongoing discussions about ways to introduce art into the community.

Its team of seven on the board of directors settled on permanent public art sculptures, something other municipalities have introduced to their respective communities.

“Melbourne has turtles, Lakeland has swans and Chicago has bulls, and we thought, ‘What a great way for Dade City to kind of jump into the arena,” explained Taylor, a longtime public school arts teacher who also co-owns Out of Our Hands Gallery in downtown Dade City with her husband, Russ.

The group landed on heart-shaped figures, given Dade City’s official seal includes a heart shape surrounded by kumquats in its center. The city also assumes the moniker, “The Heart of Pasco County.”

Said Taylor, “We all came into instant agreement on the heart idea and thought that would be a great way to appeal to the city, the residents and also to the town council, ‘It’s in your logo, so how can you not say yes?’”

The initiative received official approval by the Dade City Commission in September.

An outdoor public art walk is planned for May 15 from 10 a.m. to 2 p.m., at Agnes Lamb Park, in Dade City. The ‘Take Heart’ event will showcase 14 large, 3D metal hearts built by welding students at Pasco-Hernando Community College and painted by local artists. There also will be other arts & crafts vendors, a scavenger hunt, live music, a food truck and more. (Courtesy of Dade City Center for the Arts)

Multiple commissioners at the time expressed enthusiasm about the project as a way to increase the area’s aesthetic for photo and marketing opportunities, foster community pride, and otherwise encourage residents and visitors alike to stroll throughout city limits.

Taylor underscored the importance of such community art projects: “We know the impact that art has on communities because it gives the residents of that community a sense of pride in their city, they rally around it and say, ‘Come look at us.’ It gives the town an opportunity to market itself as a place to come visit, to embrace the arts. It encourages people to be outside, and we all want that, especially to promote health and well-being.”

Since commission approval, the organization put out a call for regional artists.

Entries were received from all ages, backgrounds, amateurs and professionals alike, Taylor said. From there, the committee picked 14 artists to participate and complete the project.

Aside from heart-shaped sculptures, the DCCA has other ideas for other community art initiatives, too.

This past October, they facilitated a painted hay bale project at various park locations, which drew participation from families, teachers, students and others of various ages.

The DCCA also has discussed more professional mural projects for the city’s downtown area.

Similar to the heart sculptures, the DCCA would similarly arrange for a mural’s funding and labor, pending city approval.

If and when a mural program gets the OK, Taylor said the group will likely solicit help from more established artists, as such an undertaking is “a big deal.”

For information, visit DadeCityArts.com, call (352) 437-3204, or email .

Published May 12, 2021

It was a great day for dogs, in Dade City

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As the Pasco High Navy JROTC School Color Guard marches in step presenting the colors, Brooksville resident Robert Westfall’s 5-year-old Boxer-Rottweiler, named Roman, was on his leash at the annual event. (Fred Bellet)

There were Yorkies, a French Bulldog, a Basset Hound and others, and whether they were there to show off or just hang out, these dogs and their owners were having a great time at Dogs’ Day in Dade City.

People came to Agnes Lamb Park from all over to enjoy the festivities, which included a dog wagon parade, a costume contest and other activities. Event-goers also had the chance to see a presentation of the colors by the Pasco High School Navy JROTC color guard and to hear a rendition of “The Star Spangled Banner,” by Stephanie Morrow, a member of the Calvary Assembly Church of Dade City.

Published March 24, 2021

Cody, an 8-year-old Yorkie, was dressed as a tarantula for the dog costume contest by Orkin Man Scott Smith, of Clermont.
Miles, a 7-year-old Bassett hound belonging to Gary Metz, of Zephyrhills, was more enthusiastic than he looked as he checks out the Dogs’ Day scene.
Nine-year-old Bromley, a Yorkie belonging to Ken Alberts, of Pinellas Park, lines up for the dog wagon parade at Agnes Lamb Park in Dade City.
Participants in the Dog Wagon Parade strolled along the sidewalk around Agnes Lamb Park in Dade City.
As spectators only, Ronald Bell, of Dade City, brought his French Bulldog named Rosebud to the Dogs’ Day event at Agnes Lamb Park.
Brooksville resident Mark Spurgeon pushes Lucy, 6, a chihuahua-mix, and Max, 12, a Yorkshire terrier. The two rode calmly like it wasn’t their first parade.
Stephanie Morrow, a member of the Calvary Assembly Church in Dade City, sang the national anthem, as the Pasco High School Navy JROTC color guard presented the American flag during the event.

 

 

Busy 2021 anticipated for East Pasco communities

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The East Pasco municipalities of Dade City and Zephyrhills are poised for a busy 2021 in terms of infrastructure, development and other community programs.

Here’s a closer look at some of the highlights in the new year:

Dade City

A rendering of the type of large-sized heart-shaped sculptures that will be installed at city-owned properties in the downtown area. (File)

Let’s get artsy
“The Heart of Pasco County” moniker soon can be taken on quite literally in Dade City — in the form of an outdoor, permanent public artwork exhibit.
The Dade City Center for the Arts in February will celebrate the installation of a new outdoor public art exhibition — in the form of about a dozen 8-foot-tall metal heart sculptures painted by local artists and installed throughout historic, downtown Dade City.
Proposed locations for the 3D heart sculptures, which will have varied artwork patterns on each, include:

  • Hibiscus Park
  • City Hall/Police station alcove entrance or nearby
  • Green space entrance to Hardy Trail
  • Meridian Avenue/U.S. 301 intersection, near Dade City Heritage and Cultural Museum
  • Naomi S. Jones Park
  • Whitehouse historical landmark on Old Lakeland Highway
  • Lock Street/Hardy Trail intersection
  • Agnes Lamb Park near Meridian Avenue
  • Price Park
  • Watson Park
  • Dade City Garden Club
The Dade City Center for the Arts is facilitating more community art programs.

The community initiative is designed not only to color up the downtown area, but also to use public artwork as a photo opportunity and marketing tool, to encourage residents and visitors alike to stroll throughout city limits. More frills include installing QR codes on each sculpture mapping out the location of other city landmarks and providing information about a particular artist or meaning of the artwork itself.
The entire concept is similar to outdoor art events in other cities that bring together artists’ creativity with a sculptural icon that relates to the city. In Dade City’s case, its official seal has a heart shape surrounded by kumquats in its center.
The city’s arts center also has been approved to create a wall mural at the site of the former CenturyLink building at Hardy Trail and Eighth Street.

 

 

Dade City’s visitor information center will be built adjacent to the Roy Hardy Trail on Church Avenue. (City of Dade City)

Visitor’s information center coming
Roy Hardy Trail cyclists and exercisers alike will have a spot to take a breath, relax and learn about the happenings in their community all at once.
It comes in the form of a visitor’s information center adjacent to the Hardy Trail on Church Avenue.
The 1,380-square-foot open floor space will feature informational kiosks and mobile displays for all county tourism amenity partners.
The building also will be accompanied by two porches and a bike rack — its location designed to offer easy access off the Hardy Trail for users to gather and rest. The facility will have two family bathrooms, as well.
A groundbreaking is slated sometime in early 2021, with completion expected in the summer.
The project is funded with the help of a $250,000 grant from the Pasco County Tourist Development Council.

Sprucing up downtown
Dade City leaders have made it a priority for 2021 and beyond to ensure that the city’s historic downtown area is safe, clean and generally more desirable to stroll through.
The city is moving forward with plans to install additional crosswalks along Seventh Street and Meridian Avenue, and is improving stormwater drainage near Seventh Street and Pasco Avenue.
It also is exploring traffic-calming initiatives to reduce vehicle speeds. And, it is making public parking space changes, boulevard additions, and encouraging landscaped parklets to create additional outdoor seating areas.
Additional resources also will be dedicated to downtown cleanup — including mowing, weeding and litter patrol of city-owned properties in the Community Redevelopment Area.
Meanwhile, the city’s public works team is in the midst of enhancing the lighting downtown parking lots, as well as Agnes Lamb Park on Ninth Street.

Could Dade City try to leverage its recreation amenities, such as motocross, as it embarks on a rebranding effort? (File)

Marketing rebrand in the works?
The City of Dade City is plotting a full-scale marketing rebrand to capitalize on residential and tourism growth in Pasco County and Tampa Bay area, at large.

The city has earmarked $40,000 in this fiscal year’s budget toward a marketing and advertising plan, promotional activities and other contractual services.
But, before that money, and possibly much more, is allocated specifically, Dade City commissioners want to hear what the public thinks — and that includes local business owners, residents and other stakeholders.

Efforts to gather input throughout the year could take form in charrettes, surveys, monthly forums, and even door-to-door visits.

How to best promote its current and forthcoming amenities remains the looming question.
Does the city try to emphasize its unique collection of downtown shops and restaurants? Focus more on recreation attractions inside and outside the city limits? Leverage its budding reputation as a location for rural destination weddings? Or, perhaps will it simply brand itself as an ideal location to raise a family?


City of Zephyrhills

The rebuilding Jerry’s Crystal Bar is set to open in early 2021 on Gall Boulevard. (Courtesy of Jerry’s Crystal Bar)

Iconic business to reopen
The longest-operating bar in Zephyrhills is set to reopen in early 2021 — almost two years since it was destroyed by a fire.
The original Jerry’s Crystal Bar had been in business since 1954, at 5707 Gall Blvd.
That all changed in May 2019 when a two-alarm fire electrical in nature suffocated the building’s attic and roof, yielding a total loss.
A complete rebuild of the iconic, family owned establishment is coming along swimmingly since a May 2020 groundbreaking. The bar’s owners expect a grand opening ceremony in January or February.
The new building takes on an elevated, modernized look and is nearly double the size of the old structure. It also falls under the requirements of the city’s form-based code for the U.S. 301/Gall Boulevard corridor area, whereby the facade is aligned right up to the street with a wide sidewalk and all parking is situated behind the bar.

A rendering of the U.S. 301/Pretty Pond Road intersection project (File)

U.S. 301 intersection project to spur commercial activity
The completion of an intersection improvement at U.S. 301/Pretty Pond Road, expected in mid-2021, is expected to open up opportunities for increased commercial development.

The $2.3 million state-funded project calls for new traffic signals on U.S. 301 at Pretty Pond and at Medical Arts Court/ Townview Avenue, along with other median and roadway improvements.
Once construction is complete, the area is poised to land Chick-fil-A and Chipotle chain restaurants, among several other businesses and attractions.

Residential developments popping up
Don’t be surprised if “The City of Pure Water” get a little more crowded in 2021 and beyond.

Significant progress or completion is expected on a number of large-scale residential developments throughout the municipality.

With myriad new homes on deck, small town Zephyrhills is going to get a little more crowded. (File)

A slew of new housing communities is actively underway — such as Abbott Square, 700-plus units surrounding the new Sarah Vande Berg Tennis & Wellness Center off Simons Road; and Abbott Park, 500-plus units tucked behind the Zephyr Commons Publix Shopping Center, off Gall Boulevard.

Other notable homesites include the Link at Calusa Springs, north of Silverado Golf & Country Club; the Oaks at Pasco, southeast of Silverado Golf & Country Club; and Skybird Properties, off Alston Road near the municipal airport.

Simply put, the city’s real estate market is “very hot right now,” Zephyrhills Planning Director Todd Vande Berg said earlier this year.

“I don’t know where all these people are coming from, but these housing subdivisions are selling homes for over $300,000 with HOAs and CDDs. I wasn’t sure how that’d work in Zephyrhills, but you drive up to Silverado and before the lot infrastructure is completed, you’re seeing a ‘Sold’ sign, so it is amazing.

“Even through this COVID-19 environment, the residential housing…has really stayed very strong, which helps the city from a budget and revenue standpoint,” said Vande Berg.

More bells and whistles for tennis center?
Could the newly opened Sarah Vande Berg Tennis & Wellness Center continue to add to its wide range of features this year?

The northeast corner of the Sarah Vande Berg Tennis & Wellness Center on Simons Road is reserved for a an indoor multipurpose sports complex. (Courtesy of Sarah Vande Berg Tennis & Wellness Center)

Well, the City of Zephyrhills and the Zephyrhills City Council are giving strong consideration to a second request for state funding to expand the state-of-the-art facility on Simons Road.

The northeast corner of the 10-acre property has been reserved for a 30,000-square-foot indoor multi-purpose sports complex — enough room to handle four full-sized tennis courts, and can also be converted to accommodate soccer, weddings and even concerts.

This past year, Florida Gov. Ron DeSantis vetoed a $1.5 million appropriation for the Phase II project from the state’s budget amid the COVID-19 pandemic.

But that might not stop city leaders from continuing to push for the project. Appropriation requests for this year must be submitted to the state by early February.

The $4.9 million tennis center, which opened in September, already includes numerous courts and other amenities.

Published January 06, 2021

Artists’ handiwork displayed on hay bales

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People who enjoy viewing public art might want to check out six hay bales — painted by artists of various ages — that have been stationed around locations in Dade City.

The display is the Dade City Center for the Arts’ kick-off project, since being revived in July 2020.

This painting of a scarecrow’s face was done by Morgan Turgeon and Ethan Wiley, students at Pasco High School. The painted hay bale is at Price Park. (Courtesy of Dade City Center for the Arts)

Hancock Farm & Feed Co., provided and delivered the hay bales.

Those wishing to view the works can visit these Dade City locations:

  • Hardy Trail at Church Avenue, 37856 Church Ave.
  • Hibiscus Park, Seventh Street and Bougainvillea Avenue
  • Price Park, 37415 Magnolia Ave.
  • Agnes Lamb Park, 14200 Ninth St.
  • Naomi Jones Park, 38122 Martin Luther King Blvd.
  • Watson Park, on Main Avenue, between 17th and 19th streets

The paintings have been well-received, said Lucy Avila, of Dade City Center for the Arts, in a news release.

To find out more about Dade City art, check the art center’s website at DadeCityArts.com.

The center also has other projects planned to enhance downtown Dade City.

The arts center is headquartered at Out of Our Hands Gallery, 14245 Seventh St., in Dade City.

Published October 21, 2020

Who knows? The owl knows. This painted bale, located at Agnes Lamb Park, was created by Patty Resse and daughters, Cassidy, Delaney and Alissa Ross.
This painted bale, near the Hardy Trail, was created by Kevin Taggerty, a retired master sergeant of the U.S. Air Force, and his daughter, Ryah, a first grade teacher at Lacoochee Elementary.
This symbol of Halloween and all things autumn is located at Naomi Jones Park, and was painted by Casandra Moua and Kevin Taggerty.
This painting of a butterfly was done by Russ Taylor and can be found at Watson Park.
This truck hauling pumpkins was painted by Diego Grant, a senior at Pasco High School. The artwork is located at Hibiscus Park.

Dade City turns 130: It’s time to celebrate

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Dade City is celebrating its 130th birthday with a series of events this week that include everything from a walking tour, to enjoying a free cupcake, to a scavenger hunt — and more.

The week kicked off with events on Monday and Tuesday — which was after The Laker/Lutz News went to press.

But, there are other events set for the rest of the week, beginning with a Walking Wednesday tour, set for June 5 at 9 a.m.

This historic courthouse has a commanding presence in downtown Dade City. It also is where the Pasco County Commission has some of its meetings. (File)

The tour begins at Agnes Lamb Park, 14200 Ninth St., and goes through downtown Dade City, wrapping up at the Greater Dade City Chamber of Commerce, 14112 Eighth St., where refreshments await.

Those taking the tour have a chance to see a city that prides itself on its charm, its history, shops and restaurants, and its picturesque courthouse.

The stop at the chamber of commerce gives tour-takers a chance to visit the place which rallies a couple of hundred volunteers annually to put on the city’s signature event: the Kumquat Festival.

The festival, which pays homage to a tiny fruit, attracts thousands of visitors to Dade City.

Last year, the festival feature more than 400 vendors and sponsors who sold their products and promoted their services. In addition to generous sponsors, more than 200 volunteers stepped up to make it happen.

The chamber also hosts popular monthly business breakfasts and promotes merchant events to encourage a lively downtown.

Another celebration set for this week is called Throwback Thursday, which pits downtown merchants in a competition to see whose storefront window best reflects a theme from the past.

Voters can choose their favorite on June 6 from 10 a.m. to 5 p.m. The winning business will receive a prize.

On Friday, June 7 from 10 a.m. to 4 p.m., drop by the Dade City Heritage Museum, at 14206 U.S. 98 Bypass, to enjoy a free cupcake and learn about Dade City’s 130-year history.

The museum itself has an interesting past.

It is housed within the Dade City Atlantic Coast Line Depot, which was built in 1912 and was the first site to be placed on the National Register of Historic Places.

Originally, the depot accommodated freight and passenger traffic.

“Designed in a traditional style for southern railroad depots constructed in the late 19th and early 20th century, this building is utilitarian in layout, yet possesses finely crafted structural and ornamental Folk Victorian style details,” according to documents related to its historic designation. The building’s architectural elements include gable dormers, bay window, wraparound loading platform, and interior finishes, the document says.

Beyond being an architectural gem, the depot played an important role in Dade City’s history.

“Railroad stations served as major community commercial and social centers, linking each of the small towns with the rest of the world. At the turn of the century, therefore, railroads and associated depots play a significant role in the development of Central Florida communities, such as Dade City,” the historic document said.

The week of celebrations concludes with a Scavenger Hunt, set for Saturday, June 8 from 10 a.m. to 4 p.m.

The hunt will involve representatives from the City of Dade City, the city’s merchants, the Dade City Heritage Museum and others for a city-wide scavenger hunt. Take photos of the activities, people and places on the scavenger hunt list to earn points toward a grand prize.

Events set for earlier in the week — after The Laker/Lutz News went to press — included

Monarch Monday, which was a ceremony to officially dedicate Dade City as a Monarch Butterfly City USA.

The city has joined four other Florida municipalities to address the plight of the endangered insects.

Another event, called Touring Tuesday, was held on June 4. It featured a guided tour of City Hall, with a meet-and-greet with Mayor Camille Hernandez and members of the Dade City Commission.

Dade City celebrations
Walking Wednesday: June 5, 9 a.m.: Tour begins at Agnes Lamb Park, 14200 Ninth St., in Dade City. The walk travels through downtown Dade City, ending at the Greater Dade City Chamber of Commerce, 14112 Eighth St., where refreshments will be available.

Throwback Thursday: June 6, 10 a.m. to 5 p.m.: The Downtown Dade City merchants will be decorating their storefront windows to reflect the years past and you get to vote on which you like best. The winning business will receive a prize.

First Friday: June 7, 10 a.m. to 4 p.m.: The Dade City Heritage Museum, 14206 U.S. 98 Bypass. Celebrate Dade City’s birthday with a free cupcake and learn about 130 years of Dade City history.

Scavenger Hunt Saturday, June 8, 10 a.m. to 4 p.m.: Join the City of Dade City, the city’s merchants and the Dade City Heritage Museum for a city-wide scavenger hunt. Take photos of the activities, people and places on the scavenger hunt list to earn points toward a grand prize. Visit the Dade City Heritage Museum’s website or Facebook page for more details.

Published June 05, 2019

Dogs’ Day set for furry fun in the sun

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Owners and their canines will have the chance to display some team effort at the annual Dogs’ Day in Dade City event on March 16.

Celebrating its 10th anniversary, the function will run from 10 a.m. to 2 p.m.

The day will have a host of fun activities designed for patrons and their furry friends to work collaboratively.

Once again ‘man’s best friend’ will be the center of attention at the 10th annual Dogs’ Day in Dade City event on March 16. (Courtesy of dogsdayindadecity.com)

At 10 a.m., the Dog Wagon Parade will allow owners to showcase their dogs in stylish costume.

Owners may also bring their own custom-designed wagon for their pet to cruise in.

This will be followed by the Dog Costume Contest at 11 a.m., where the best-dressed pooches will be eligible to win prizes.

The noontime K-9 Challenge will encourage owner and dog to work through an obstacle course.

As the newest edition, Bow-Wow Rally will run throughout the event – a game of strategy.

And, if your dog has certain skills to show off, then don’t miss the Canine Got Talent competition at 12:30 p.m.

Owners and their furry friends can prepare to get their faces messy with the Ice Cream/Yogurt Eating Contest at 1:30 p.m.

Local vendors will also be available to offer food, as well as pamper dogs with massages, manicures, treats and clothing.

The event will be at Agnes Lamb Park at 14200 Ninth St., in Dade City.

Proceeds will go toward the Pet Pantry for Love One Another ministries.

For additional information, call Lucy Avila at (352) 424-4972.

Dogs’ Day in Dade City
Where: Agnes Lamb Park, 14200 Ninth St., Dade City
When: March 16 from 10 a.m. to 2 p.m.
Cost: Free
Details: Patrons can bring their furry friends out for a parade, team activities and food, among other things.
Info: Call Lucy Avila at (352) 424-4972.

Published March 06, 2019