Bruce and Jennifer Wilson, owners of Wilson’s Tractor and Supply Co., have an admirable goal – to one day turn their family business over to their two sons, Bruce Jr. and Aaron.
The couple wants their sons to know the value of hard work and to appreciate the rewards of customer satisfaction. They look forward to their boys carrying on the stellar reputation of the Wilson name, and to one day be able to support their families with the family business.
Self-employed for most of his adult life, Bruce owned other businesses — even moving his family to Georgia for a short time — before returning to his hometown of Dade City in 2002 to open Wilson’s Tractor and Supply Co. Mowers, leaf blowers, and weed eaters line the walls of the store, showing that Wilson’s carries much more than tractors. If your mower needs a new blade or tune-up, one of the staff will gladly help unload it out of your vehicle and into the service area.
Growing up in the business and now working alongside his dad, 20-year-old Bruce Jr. specializes in selling and repairing lawn equipment and tractors. He also makes sure that everything that leaves the store is in tip-top shape, ready to meet the needs of the customer. It is this level of detail and perfection that drives the entire Wilson family.
When not at Pasco High School as a vocational teacher, Jennifer Wilson is the company’s bookkeeper and unofficial door greeter at the store. In her “spare” time, Jennifer is chauffeur to her younger son, 13-year-old Aaron, and his group of friends who have recently discovered the art of yo-yoing.
Aaron watched a yo-yo demonstration during a visit to Disney and became enthralled with the artistry of the sport. After meeting several internationally acclaimed masters and learning several tricks, Aaron is focused on starting a yo-yo club at Centennial Middle School, where he is in the seventh grade.
Future Farmers of America and 4-H are clubs important to the Wilson family. While a student at Pasco High School, Bruce, Jr. was active in the school’s FFA Club. Aaron is continuing that legacy through his own leadership roles in the club, including raising a steer (aptly named Beefy) for the Pasco County Fair. Aaron is financing his current steer project with profits earned through previous projects with his 4-H group. The family also raises chickens and turkeys.
Rounding out the Wilson team is Fred “The Tractor Man” Roenicke. Fred is as iconic in Dade City as the green and yellow paint on the tractors he sells. Fred has more than 45 years experience selling tractors and other farm equipment. His knowledge about the tractor business, combined with his love of the local area, makes Fred a perfect employee for this family business.
What does the family do for fun when they’re not at the store?
“When you own your own business, you don’t have time for your own personal fun. You want your business to succeed and you want your customers to be happy,” said Jennifer. “But we do enjoy the hunting season.”
Time in the woods, away from the business, helps motivate this family to do even more and allows them to return to the town they grew up in, refreshed and ready to get back to work.
Wilson’s Tractor & Supply Co. is located at 12410 U.S. 301 in Dade City. It can be found online at WilsonTractorSupplyCo.com, by calling (352) 567-5002 or email .
– Jenny Timms
This story is a feature of the advertising department.