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Pasco keeps growing, despite COVID-19

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Business in Pasco County is coming back to life as residents, weary of a pandemic-enforced lockdown, venture back to the world of shopping and dining.

There are hopeful signs for commercial rebirth.

Continued residential growth in Bexley by Newland Communities generates foot traffic for nearby shops, restaurants, grocery stores and other small businesses. (B.C. Manion)

Neon “open” signs are visible in storefronts.

Banners planted at the roadside’s edge wave at passing motorists.

Parking lots at malls and shopping centers are filling up again.

But, it’s not just the established businesses that are reviving Pasco’s economy. Business owners and developers continue to invest in new retail especially along one of the county’s busiest east/west corridors – State Road 54 and State Road 56.

On State Road 54, west of U.S. 41, The Preserve Marketplace and two retail centers at Starkey Ranch are adding shops, restaurants, health care services, and offices.

At Bexley Ranch, in Land O’ Lakes, land is being cleared and leveled on Lot A for the Bexley South Office Park, off Bexley Village Drive, near Springhill Suites.

A Crunch Fitness is scheduled to open Aug. 25, off State Road 54 in Trinity.

This sign signals future plans for a car wash, just south of the new Aldi that opened at Cypress Creek Town Center. (B.C. Manion)

Meanwhile, on the State Road 54/56 corridor east of U.S. 41, there are new developments, too.

Near the juncture of State Road 56 and Interstate 75, a banner announces that Tidal Wave Auto Spa is coming to an outparcel at Tampa Premium Outlets.

In the same general area, Main Event, a 50,000-square-foot entertainment venue, celebrated its grand opening less than two weeks ago.

And, another Crunch Fitness is planning to open in October in the old Winn-Dixie location, off Collier Parkway and State Road 54, in Land O’ Lakes.

The Collier Parkway location is a great choice for a fitness gym because it’s along a high traffic corridor, said Geoff Dyer, president of Crunch Fitness. “It’s in the heart of the (Land O’ Lakes) neighborhood,” he said.

Crunch Fitness is planning to open a gym in October in the former Winn-Dixie grocery store, at State Road 54 and Collier Parkway. An employee manned a display outside the site to take membership applications. Another Crunch Fitness is opening Aug. 25, off State Road 54, in Trinity. (Kathy Steele)

During the COVID-19 shutdown, work continued on the Trinity and Land O’ Lakes locations, Dyer said, adding, “for all intents and purposes, we haven’t seen any slow-down in our developments.”

He noted that Crunch Fitness gyms shut down for about two months at the start of the pandemic, but now the gyms are open and adhering to safety guidelines of the Center for Disease Control and Prevention.

“Membership has returned to about 95% of what it was pre-shutdown,” Dyer said.

While activity, in general, appears to be picking up and new construction continues to kick up dirt — a cloud hovers over business decisions due to the uncertain nature of COVID-19.

Ralph Santell and his family moved to Starkey Ranch and began plans to open Santelli Pizza & Pasta nearly three years ago. They saw the growth happening in Pasco.

His storefront is at Starkey Ranch Town Square, a plaza located at State Road 54 and Gunn Highway. A few tenants in the center, including J. Joseph Salon, are open.

Santelli Pizza & Pasta will open around September at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Santell plans to open by September, possibly with outdoor dining and takeout. He said he’ll decide closer to opening whether he’ll initially offer indoor dining.

“That (COVID-19) has been an extra challenge that influences things on a daily basis,” Santell said. “It’s been hard to navigate the whole COVID-19 situation. We take it one day at a time.”

Santell also owns a restaurant in the Westchase subdivision in Hillsborough County. That restaurant closed, then reopened, but is now closed again — except for takeout.

Another Starkey Ranch retail center at State Road 54 and Heart Pine Avenue – Starkey Ranch Business Park – also has a roster of tenants slated to open, including The Wicked Pour, Tropical Smoothie Café and Hungry Greek.

The pandemic slowed opening plans, but construction on the retail park is nearly finished.

“All of these are coming along,” said Matt Call, project director for Starkey Ranch. “With COVID-19, things take a bit longer.”

Additional outparcels at both retail centers are available for development — though it could take longer to get projects going, Call added.

Typically, residential construction is a key to spurring on new retail, Call said.

He said Starkey Ranch and Bexley by Newland are the top residential sellers in the Tampa Bay area. Together, they add about 800 residential units annually to Pasco, he said.

Work is underway on the Bainbridge Sunlake, an upscale apartment development, being built at Mentmore Boulevard and State Road 54, next to The Shoppes at Sunlake Centre. (B.C. Manion)

Pasco also is on an apartment building spree with about nine complexes planned or under construction.

Near the Tampa Premium Outlets and Cypress Creek Town Center, Brightwork Crossing apartment complex is attracting new renters to the commercial epicenter of the Wesley Chapel area.

Two Altis apartment complexes, one by Wiregrass Ranch on State Road 56 and a second on South Branch Boulevard at Starkey Ranch, are adding to Pasco tenant population.

Bainbridge Sunlake is an upscale apartment complex being built at State Road 54, and Mentmore Boulevard, next to The Shoppes at Sunlake Centre.

A new standalone Starbucks is coming soon to the Sunlake shopping center, as well.

Retail developments, including The Preserve Marketplace, are adding new tenants, including the recently opened anchor store – Greenwise. Majik Touch Cleaners is open, too.

Other tenants with plans to open include Chipotle, Heartland Dental and CVS Pharmacy.

“It’s going to be a cool little plaza when it’s done,” Call said. “I think Pasco is going to continue to grow. There’s no doubt in my mind.”

What’s happening along State Road 54
Here are some of the office, retail or residential developments that have opened or are in progress along State Road 54.

Construction on a dental office is nearing completion at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

The Preserve Marketplace (State Road 54 and the Suncoast Parkway)

  • Greenwise Market, owned by Publix, is a specialty grocery store offering an array of organic and natural food products.
  • TouchPoint Medical manufactures medical dispensing equipment, including high-tech carts.
  • Organic Nails offers nail art and design services.
  • Heartland Dental provides administrative support and career development services among a network of dental partnerships
  • CVS Pharmacy is a national chain of drugstores.
  • Majik Touch Cleaners provides laundry and dry-cleaning services in Pasco and the Tampa Bay area.
  • Sport Clips provides haircuts for men and boys.
  • Panera Bread is a national chain that serves sandwiches, salads and pastries.
  • Chipotle Mexican Grill is a national chain restaurant serving made-to-order burritos, tacos, wraps and salads.
The Wicked Pour and Hungry Greek will open soon at Starkey Ranch Business Park, at State Road 54 and Heart Pine Avenue. (Kathy Steele)

Starkey Ranch Business Park (State Road 54 and Heart Pine Avenue)

  • The Wicked Pour is a craft beer, wine and taproom with board games, giant Jenga and cornhole.
  • Hungry Greek is a casual restaurant chain offering fast Greek food.
  • Urgent Vet offers after-hours care for pet illnesses and emergencies.
  • Abela Story, a women’s boutique, offers trendy styles for all tastes, and accessories.
  • Encore Nail Salon provides nail art and design, and other services.
  • Chase Bank is a full-service bank.
  • YogaSix is a hot yoga-style studio.
E sushi and Grill, a Japanese restaurant, is expected to open soon at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Starkey Ranch Town Square (State Road 54 and Gunn Highway)

  • Santelli Pizza & Pasta is a family-owned Italian restaurant with pizzas and pasta dishes.
  • E sushi & Grill is a Japanese restaurant.
  • J. Joseph Salon is a luxury hair salon.
  • Great Clips is a discount, walk-in hair salon.
  • Quality Plus Cleaners provides laundry and dry-cleaning services.
  • The UPS Store offers mailing, printing and mailbox services.
  • A dental office, which has not yet been identified, is on the outparcel across from Santelli Pizza.

Published July 29, 2020

Under Construction 01/22/2020

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(Brian Fernandes)

First stand-alone Aussie Grill coming to Lutz
Bloomin’ Brands is building an Aussie Grill restaurant at the Cypress Creek Town Center, off State Road 56, in Lutz. The restaurant chain also is planning a Carabba’s Italian Grill and a Bonefish Grill at the town center. The 2,925-square-foot Aussie Grill also is expected to have a 305-square-foot patio. Aussie Grill will open in 2020.

 

 

Chase Bank to operate on State Road 54
A new Chase Bank is being built, on State Road 54 in Lutz, to replace an older one on the same corridor. The 3,000-square-foot structure, under construction at 23434 State Road 54, will have ATM machines, teller stands and offices. It will have a café area, too. It is expected to open in June.

 

 

Rock & Brews coming to Wesley Chapel
A new Rock & Brews is beginning to take shape at 2600 Creek Grass Way, near Interstate 75. The 10,000-square-foot family restaurant is under construction near The Main Event, an entertainment center that will be opening soon.

 

 

 

Another place to store your stuff
A new 100,000-square-foot self-storage facility is on its way to Wesley Chapel, for the convenience of those needing more space for their stuff. The new three-story building, under construction at 33624 State Road 54, is expected to be finished in the fall.

 

 

 

Curious about something new that’s popping up in your community? Please send us the location — along with the address, if possible — and we’ll see what we can find out. Send your email to .

Published January 22, 2020

Under Construction 12/04/2019

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(Brian Fernandes)

Convenience store coming
Lutz soon will add a 7-Eleven convenience store, at 19677 State Road 54. The 3,000-square-foot store is expected to be completed in March. An opening date has not been announced.

 

 

 

 

New banking branch in Trinity
Chase Bank customers, in Trinity, will have another service branch. The 3,470-square-foot building is being constructed in The Starkey Ranch Business Park. It will have multiple offices, a teller stand and an outdoor drive-thru. Construction is expected to be finished in April 2020.

 

 

 

PharmaWorks expanding
PharmaWorks Inc., in Odessa, is expanding with an additional building next to its current facility. The 19,788-square-foot structure is being constructed at 2346 Success Drive. The company manufactures pharmaceutical products. The addition is expected to open in mid-2020.

 

 

 

Office building expected soon
Trinity Professional Center, under construction, will house financial, county and medical offices. The 13,980-square-foot building is being built at 1900 Duck Slough Blvd. Construction of the one-story facility is expected to be completed in January.

 

 

 

Curious about something new that’s popping up in your community? Please send us the location — along with the address, if possible — and we’ll see what we can find out. Send your email to .

More devices, social media, make users a target for cybercrime, expert says

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As we become more tethered to smartphones, computers and other devices, those connections are putting us more at risk for being the victim of a cybercrime.

That’s according to Michael Horn, a U.S. Secret Service senior special agent assigned to the Tampa Bay Electronic Crimes Task Force, where he specializes in cybercrimes and network intrusion investigations.

Horn was a guest speaker at a recent luncheon presented by North Tampa Chamber of Commerce, at Atria Lutz.

U.S. Secret Service senior special agent Michael Horn was a guest speaker at a recent North Tampa Chamber of Commerce luncheon. Horn, who’s assigned to the Tampa Bay Electronic Crimes Task Force, covered current trends and techniques used by cyber criminals to compromise identity or personal information online. (Kevin Weiss)

His hour-long presentation covered current trends and techniques used by cyber criminals to compromise identity or personal information online. He also discussed some of the most commonly used scams and electronic crimes, and he offered tips on how to protect and minimize the risk of becoming a victim of these scams.

Much of the discussion centered on phishing scams.

The speaker said it’s “by far” the most common scam, whereby criminals pose as legitimate entities — such as banks and corporations — to defraud users and obtain sensitive financial information, such as usernames, passwords and account numbers.

While typically an email scam, phishing can also occur via U.S. mail or telephone correspondence.

Horn explained social media is a large reason why phishing, ransomware, business email compromises and other scams have become increasingly prevalent.

“It happens all the time, unfortunately,” he said.

That’s because users, more often than ever, are sharing gobs of information about their personal lives on Facebook, Twitter, Instagram, Snapchat and other popular applications. In other words, “we put all our business on the Internet,” Horn said.

Horn said posting details about where we work, shop, travel and bank has made it easy for hackers to obtain credit card information, because they can pose as one of those places in a personalized email.

“The bad guys are using social media to cater their fraud to be more effective towards you,” he said.

The speaker suggests posting something even as simple as ‘We’re going to Disney for a week’ on social media can greaten the risk for being the victim of phishing or another cyber-based crime.

Said Horn, “It’s like if I put a sign on the lawn, ‘I’m going grocery shopping for three hours. By the way, the back door’s open.’ That’s what we’re doing electronically whenever we’re either being careless with how we manage ourselves on the Internet, or, the information we’re providing.”

He added: “There’s a 100 different ways they could target you, but we’re giving them information to make their scams seem more legitimate.”

One phishing example the speaker gave was a hacker purporting to be Chase Bank, requesting users to verify their account information through email.

Horn recommends what he calls the “sniff” test to vet out such dubious messages.

Carefully inspecting such emails for spelling, grammatical and punctuation errors are dead giveaways it’s a targeted scam, he said.

The speaker also advises conducting independent verification before providing financial or log-in information online — such as calling the bank or the legitimate entity supposedly sending the email request.

As a general rule, Horn said, he just always assumes anyone sending him anything financial-related is a possible scam.

Another rule of thumb: Do not click links or open attachments from unknown sources or questionable emails.

“This is what gets everybody in trouble,” Horn said of mindlessly clicking through emails. “Malware, business email compromises and phishing scams largely are activated through people irresponsibly using their email.”

Those aren’t the only ways to lessen the risk for being a victim, the speaker noted.

Some other “best practices” for cyber security include:

  • Using data backups (thumb drive, hard drives) to save valuable information
  • Automatically updating anti-virus and anti-malware software
  • Using strong, random passwords of 10 or more characters (“Not your kid’s birthday, not your dog’s name…”).

The speaker revealed that arresting and prosecuting cyber criminals and hackers proves difficult for U.S. law enforcement agencies, as the sources frequently comes from overseas, selling to other criminals on the dark web.

“Very rarely do we catch anybody,” Horn said. “Our victories are, No. 1, did we get you your money back? Number two is, if we help you remediate (future cyber crimes) by saying, ‘Hey, this is something that I can teach you about being safe going forward.’”

As for recovering money and compromised information, Horn said, “it’s all about timing.” “If they don’t catch it within the first 24 or 48 hours, it’s gone,” he said.

Published August 1, 2018