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Wesley Chapel couple launches tourism-themed podcast

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Wesley Chapel’s Andy and Shannon Herbon love exploring Florida — then sharing those experiences with anybody who’ll listen.

As often as they can, the Herbons and their two young children venture across the state to visit theme parks and state parks, beaches, springs and waterfalls, hidden gems and other attractions.

Andy Herbon, left, and Shannon Herbon recently created a Florida tourism-related podcast, ‘Sunshine State of Mind.’ From hidden gems and state parks, to beaches and theme parks, Shannon and Andy discuss, review and debate all the wonderful (and occasionally weird) destinations and tourism news throughout the state.
(Courtesy of Andy and Shannon Herbon)

From the Florida Panhandle, to St. Augustine, to Miami — they’ll go just about anywhere to seek out fun, meaningful adventures.

“We live in paradise, so take advantage of it,” Shannon said.

The married couple’s interest in traveling the state recently sparked the idea to create a Florida tourism-themed podcast called, “Sunshine State of Mind,” that focuses on activities, events and destinations around the state.

The free, weekly podcast launched in April and has 18 episodes to date.

“We’d always be doing stuff on the weekends and friends would ask us for tips…and we kind of got to be real pros at what do around Florida, and we said, ‘Well, why don’t we do a podcast about this?’” Andy explained.

The couple got the extra motivation they needed to start recording as Shannon was wrapping up her master’s degree in digital media this spring from University of South Florida St. Petersburg.

She figured a podcast would make for the perfect thesis project.

They’ve been recording ever since, making it a regular part of their weekly routine, from their home studio. “After you do it, it kind of gives you a little buzz, like, ‘Yeah, that was fun,’” Andy said of podcasting.

In each episode, which run about 40 minutes, Shannon and Andy discuss, review and debate destinations and tourism news throughout the state.

Podcast topics have included “Our Summer 2018 Bucket List,” “Ten Amazing Places Floridians Don’t Want You to Know About,” “Ten Tips for Saving Money at Walt Disney World,” and “Florida Tourist Trap Alternatives.”

Said Andy, “People love lists. It’s a way to break it down easy – easy to digest.”

Other episodes have been reviews of entertainment venues such as TopGolf, Legoland Florida and other spots along the Interstate 4 corridor.

Yet, the podcasters don’t just focus on major tourist attractions such as Disney World, Busch Gardens or Universal Studios, nor the state’s collection of well-known beaches.

They also like to dive deep into lesser-known locales, such as Paynes Prairie Preserve State Park in Micanopy, known for its bison and wild horses; Bok Tower Gardens in Lake Wales, a contemplative garden and bird sanctuary; and, Devil’s Den Spring in Williston, where divers, swimmers and snorkelers travel in an underground spring inside a dry cave.

Locally, they’ll share tips and ideas about some of their regular adventure staples like Hillsborough River State Park and Lettuce Lake Park.

Sometimes the banter comically spreads to other Florida-related topics, such as to whether the state truly can be considered part of the South.

Andy and Shannon happen to be at opposite ends of that debate.

“It’s the south, geographically, but culturally it’s not the South,” says Andy, who moved to Tampa from Chicago in 2001.

Shannon quickly counters, as a sixth generation Floridian born in Tampa and raised in Land O’ Lakes: “My argument is that just because all of the northerners came and invaded doesn’t mean that those of us from Florida aren’t Southern.”

This podcast is picking up listeners
Lighthearted quibbles aside, “Sunshine State of Mind” has steadily grown in popularity.

Sunshine State of Mind, a Florida tourism podcast that focuses on fun and exciting things to do throughout the state of Florida, was launched in April by Wesley Chapel residents Andy and Shannon Herbon. The free, weekly podcast is available for download on Apple Podcasts, Google Play, Stitcher, Podbean and TuneIn.

After telling several friends and family members about the podcast, word-of-mouth eventually spread to complete strangers, many who’ve come to use it as a resource for upcoming vacations to Florida.

The podcast has a 5-star peer review rating (the highest possible rating) on iTunes among 34 reviewers.

Each episode has averaged anywhere between 150 to 200 downloads, Shannon said.

The most popular episode is “Ten Tips for Saving Money at Walt Disney World” with more than 300 downloads, closely followed by “Our Summer of 2018 Bucket List.”

Also, the podcast’s official Twitter page has nearly 3,000 followers and YouTube page has more than 1,400 subscribers.

“It’s been a lot more successful off the beginning than we thought,” Andy said, noting the number of listeners increases each week.

Shannon added: “Every once in a while when we do hear from strangers it’s like, ‘Wow, people are actually listening! What a thought?’ It’s kind of surreal because it’s only been a couple of months.”

Living in a subtropical state where others vacation is something the Herbons try not to take for granted, especially Andy, who came from the cold Midwest.

He explained: “Up there you’re stuck indoors six months out of the year and you really can’t do anything, and here, the festival season is great here during the winter time; there’s just so much to do all the time.”

Added Shannon: “(Andy) kind of opened my eyes to, ‘Wow, we really do have amazing things here,’ because to him, it was all new…”

They try to instill the same mindset into their kids, who are ages 10 and 11.

Said Shannon, “We don’t want them indoors, on their screens all day. We want them outdoors, experiencing Florida, having fun and being active…”

For families looking to get their kids out of the house this summer, Andy and Shannon highly recommend a visit to Weeki Wachee Springs State Park, in Spring Hill.

The park, which opened in 1947, is renowned for its live mermaid shows, river boat cruises, animal shows and Florida’s only spring-fed water park, Buccaneer Bay.

“I feel like it’s so underrated,” Andy said of Weeki Wachee.

“It’s such a great park,” Shannon added. “It’s very ‘Old Florida’, like ‘Old Florida’ nostalgia. They have the waterpark, which is included with the admission, and you can swim in a spring; it’s beautiful.”

For information on Sunshine State of Mind, visit SunshineStatePodcast.com or email the Herbons at

Published July 11, 2018

New luxury apartment complex coming to Land O’ Lakes

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Wood Partners is stepping in where another developer left off, resurrecting a 311-unit apartment complex that could add even more residents along State Road 54 in Land O’ Lakes.

The Atlanta-based company announced the new project — called Alta Terra Bella — just off 20 Mile Level Road Monday, following a report on The Laker/Lutz News’ website, LakerLutzNews.com.

Developers of the new Alta Terra Bella apartments say the new Land O’ Lakes community will inject nearly $25 million into the local economy, and indirectly create nearly 400 jobs. (Michael Hinman/Staff photo)
Developers of the new Alta Terra Bella apartments say the new Land O’ Lakes community will inject nearly $25 million into the local economy, and indirectly create nearly 400 jobs. (Michael Hinman/Staff photo)

“As the Tampa Bay area continues to experience robust employment and income growth — especially in the hospitality, financial and business service industries — Pasco County will continue to grow,” said David Thompson, Wood Partners’ Florida development director, in a release. “Alta Terra Bella is ideally located near top schools, and provides convenient interstate access to employers throughout the Tampa area.”

Wood Partners closed on 52 acres of land through a subsidiary, Alta Terra Bella LP, last week. It’s located between Via Bella Boulevard and 20 Mile Level, just north of State Road 54. The developer paid Capstone Resdev LLC $4.2 million for the vacant land, according to county property records, using part of a $30 million mortgage the company received early last week from Synovus Bank.

Pasco County officials met with representatives from Wood Partners last June, where the developer shared plans to build 311 apartment units in 14 buildings. Also on the plans are a freestanding clubhouse and freestanding parking garages, with a complete build-out of more than 452,000 square feet.

The project was originally known as Viento at Terra Bella Apartments, according to documents filed with the county, with units averaging about 1,200 square feet. The parking garages would be individual, one-story units, each with six bays for vehicles or storage.

Wood Partners is not expected to waste much time in breaking ground and getting construction started. The company expects to start leasing next September through its Wood Residential Services subsidiary, according to a release, with a full completion date scheduled for May 2016.

A community like this could inject as much as $24.5 million into the local economy — including $2.5 million in taxes — that would ultimately create nearly 380 jobs, Wood Partners officials said, using a formula offered by the National Association of Home Builders.

The population within a five-mile radius of the proposed Land O’ Lakes development has exploded by 114 percent since 2000, compared to a smaller but still strong 20 percent for the rest of the Tampa Bay region, the developer said. At the same time, household incomes have risen 37 percent, with 64 percent of households generating income of more than $50,000 not far from the proposed complex.

The land for Alta Terra Bella was originally purchased in 2007 for $6.8 million by BSP/Pasco LLC, a company associated with Orlando-based developer Scott T. Boyd. However, PNC Bank filed foreclosure papers against the property in October 2011, according to county records, claiming they were owed nearly $6 million.

The bank won title to the property through is Capstone Resdev affiliate in August 2012, and the land has been on the market ever since.

The new community will be located in the same general area where Florida Medical Clinic operates its headquarters. It’s also close to 46 acres of land Academy at the Lakes purchased in August 2013 on 20 Mile Level for $2 million.

The Collier Parkway school purchased the former MacManus property for $44,000 an acre, while Wood Partners spent just under $81,000 an acre for its land. The developer plans to use just 19 acres of the site for the complex, slating the rest for conservation and other non-commercial uses.

Charlan Brock & Associates designed the community, according to a release. It will have a 9,000-square-foot clubhouse that will include a community room, fitness center, playroom, a Wi-Fi café, and a summer kitchen overlooking a swimming pool.

The community will have more than 630 surface parking lots, and 76 garage spaces for rent.

Biggest local real estate purchases of 2014

1. $36.1 million, Arlington at Northwood in Wesley Chapel
BES Northwood Fund IX LLC of Chicago purchased this 312-unit apartment complex in May and renamed it Enclave at Wiregrass.

2. $16 million, Wiregrass Ranch development in Wesley Chapel
Pasco County Associates II LLLP picked up more than 332 acres in May for a 550-home subdivision along the southern portion of State Road 56, not far from Pasco-Hernando State College’s Porter at Wiregrass Ranch campus.

3. $10.2 million, West Winds Assisted Living Facility in Zephyrhills
Sabra Health Care Holdings III purchased the 75-bed nursing home on Eiland Boulevard in October.

4. $4.7 million, Creative World School in Land O’ Lakes
Emerald Holding and Investments LLC bought the 7-year-old building and 2 acres of land on Mentmore Boulevard from Ballantrae LLC in July.

5. $4.2 million, Alta Terra Bella in Land O’ Lakes
Alta Terra Bella LP, a subsidiary of Wood Partners, purchased 52 acres of land off State Road 54 to build a new 311-unit apartment complex.
Source: Pasco County Property Appraiser

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Hooters coming to Land O’ Lakes? Not so fast

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Could it be a little wishful thinking?

Drivers heading north on Land O’ Lakes Boulevard saw a surprise announcement on the sign that once shared dinner specials at the old Mosquito Grill & Bar: the long-rumored Hooters chain was coming to that location next year.

A sign in front for the former Mosquito Grill & Bar on Land O’ Lakes Boulevard touts a new Hooters restaurant taking over the lakeside property. However, it’s not clear who put the sign up, because those with an interest in buying the property deny there’s a Hooters coming in. (Michael Hinman/Staff Photo)
A sign in front for the former Mosquito Grill & Bar on Land O’ Lakes Boulevard touts a new Hooters restaurant taking over the lakeside property. However, it’s not clear who put the sign up, because those with an interest in buying the property deny there’s a Hooters coming in. (Michael Hinman/Staff Photo)

The problem, however, is it’s not true. At least for now.

“I’ve called it one of Land O’ Lakes’ biggest urban legends,” said Meredith Kleker, executive director of the Central Pasco Chamber of Commerce. “All I’ve ever heard about that is rumors, and we’ve been hearing them for years.”

In fact, Hooters was rumored to be coming to Land O’ Lakes in 2012 when Rapscallions was still open at 4422 Land O’ Lakes Blvd. The owner of the restaurant, however, told an online publication at the time that it wasn’t true, nor were reports that Rapscallions was closing.

Rapscallions did indeed close a short time later, but Hooters didn’t swoop in to take over the lakeside property. Mosquito Grill & Bar opened there instead.

That restaurant shut down last spring, once again opening the rumor floodgates that included the Clearwater-based chain. And since Centennial Bank claimed ownership of the 2 acres of land that covers the two lakeside lots along U.S. 41, the sign announcing the new Hooters was even more believable.

There are plans for the land, and there is even a potential buyer working to get it under contract, but it’s not for Hooters, said Bill Nye, a commercial real estate broker in Wesley Chapel.

“There is definitely not a Hooters going in there,” Nye said, although he said it was far too early to give details on what might go there instead.

Nye’s name came into the mix after he called Pasco County officials three weeks ago asking about the property, according to Ruthann Dattoli of the county’s planning and development department. His questions centered around county requirements that might come into place if a developer decided to raze the 42-year-old building, or simply remodel it.

Nye also mentioned that the neighboring residential lot to the north could be turned into a parking lot, Dattoli said.

It would be difficult for a restaurant chain to build something new on the land, Nye said, because its lakeside location has far different environmental requirements than what existed in the 1970s.

“It’s going to be almost impossible to tear that building down and put another one there,” said Nye, the owner of Nye Commercial Advisors. “There are some stringent setbacks to adhere to, and the county is not going to bend very much on them.”

Centennial foreclosed on a $900,000 mortgage on the property owed by C of Pasco Inc., last month, which purchased the property in 2010. At the time, it was the home of Rapscallions, which was featured in a 2011 episode of the former Travel Channel program “Man v. Food,” hosted by Adam Richman.

An ownership group associated with Rapscallions purchased the property in 2005 for just under $1 million, and continued to operate the restaurant there even after selling to C of Pasco in 2010.

Mosquito struggled to follow Rapscallions despite plans to completely remodel the location. Yet, no matter who takes over that land, it’s a prime piece of real estate, said the chamber’s Kleker said.

“If you look at that location, it’s a good location,” she said. “And it’s not too close to other stores.”

It’s also not far from Ukulele Brand’s, which has a lakeside restaurant on the other side of Land O’ Lakes Boulevard. Yet, even if a new restaurant goes into the Mosquito spot, Kleker feels there’s still plenty of business to go around.

“I don’t think it would hurt Uke’s at all,” she said. “It’s good to have a thriving business in our community. And while we love our small businesses, we still love all businesses that can thrive here.”

A spokeswoman for Hooters of America Inc., and the related original company Hooters Inc. — which both own Hooters restaurants throughout the country — told The Laker/Lutz News Monday there were no plans to open a Hooters in Land O’ Lakes.

That would leave the closest Hooters restaurant in Port Richey, which is owned by Hooters Inc., the original Hooters company that owns a handful of locations in the Tampa Bay area, as well as Chicago and New York City.

Correction to print edition story: Hooters of America and Hooters Inc. both continue to operate and open Hooters restaurants throughout the United States. Although Hooters of America, based in Atlanta, is responsible for the national brand, Hooters Inc. in Clearwater — owned by the chain founders — still control the Tampa Bay territory, as well as additional restaurants in Chicago and New York. Hooters Inc. controls all the Hooters restaurants in the Tampa Bay region, including the one at Bruce B. Downs Boulevard. A story in the Nov. 19 edition of The Laker/Lutz News stated otherwise.

Published November 19, 2014

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Sorry, no Hooters planned for Land O’ Lakes

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It was a surprise to many drivers going north on U.S. 41 over the weekend.

It appears someone is pulling a prank on people driving by the old Mosquito Grill & Bar location on Land O' Lakes Boulevard. Hooters of America denies a restaurant from its chain is opening there. (Michael Hinman/Staff photo).
It appears someone is pulling a prank on people driving by the old Mosquito Grill & Bar location on Land O’ Lakes Boulevard. Hooters denies a restaurant from its chain is opening there. (Michael Hinman/Staff photo).

A bright yellow sign, painted using stencil, was posted on the old marquee board of the former Mosquito Grill & Bar restaurant at 4422 Land O’ Lakes Blvd. It seemed to confirm a longstanding rumor that the Hooters restaurant chain was opening there in 2015.

But it’s simply not true.

“Hooters does not currently have plans to open a location in Land O’ Lakes,” according to a written statement from Hooters of America LLC, given to The Laker/Lutz News Monday afternoon. However, the Atlanta-based company did use the rumor as a chance to promote its search for franchise owners throughout the nation, and maybe someday this part of Pasco County.

Hooters of America manages the largest number of Hooters restaurants in the country, while the original Hooters company in Clearwater — Hooters Inc. — controls a few dozen restaurants in the Tampa Bay area, Chicago and New York City, including Pasco’s only location in Port Richey.

Hooters Inc. handles the Tampa Bay territory, and would be responsible for the opening of any new restaurants in the area. Neil Kiefer, chief executive of the company, told The Laker/Lutz News Tuesday morning that while the sign promoting a new Hooters in Land O’ Lakes is not true now, there could come a point in the near future where one is opened.

“We have continued to look for appropriate sites for a Hooters restaurant in both Eastern Pasco and Northern Hillsborough (counties), but have yet to find a site that fits all our criteria,” Kiefer said, in an email. “We have no idea who placed the Hooters name and sign on this property, but thank you for bringing this to our attention.”

Want to learn more about this rumor, and what might be the future of this land along Bell Lake? Check out this week’s print edition of The Laker/Lutz News, hitting newsstands on Wednesday. You can read the full story now by clicking here.

This story was corrected 11/18 at 9:04 a.m., to indicate that the Bruce B. Downs Boulevard location also is controlled by Hooters Inc., and to add statement from Hooters Inc. chief executive Neil Kiefer.

Link to print edition story added 11/19 at midnight.

Tuffy, Arby’s properties sell locally

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The end of the year is approaching, meaning it’s time for some commercial landowners to rethink their holdings. So recent sales of property currently occupied by companies like Tuffy Tire & Auto Service Center of Land O’ Lakes and Arby’s in Lutz probably won’t be the last Pasco County sees before Christmas.

3A LLC, the owner of the Tuffy property at 3530 Land O’ Lakes Blvd., sold the half-acre parcel Oct. 28 for $1.7 million to BL Ground Leasing LLC, a company based in Chicago. That’s far more than what 3A originally purchased that lot for in 2006 when it picked up vacant land for $375,000.

3A built the service shop there in 2009.

The “BL” in BL Ground Leasing likely stands for Bernard Leviton, who is listed as the president of the company, according to Florida state corporation records. He shares an address with Metropolitan Rental Corp., out of Chicago, which — according to its website — is a boutique real estate firm that owns apartment buildings around Chicago. The company adds that “all aspects of our business are done under one roof, and open seven days a week.”

The company’s website does not list any property holdings outside of Illinois.

The Tuffy property had originally been owned by David Mayer of Kentucky, who purchased it for $97,000 in 1990, according to property records.

The second land sale toward the end of October involved the Arby’s location at 22820 State Road 54 in Lutz. Olympus BK LLC sold that land for $1.7 million to JLD Realty Inc. and Longwood Realty Corp. of Kissimmee.

Details about this new owner are not clear. Neither JLD Realty nor Longwood Realty is registered with Florida’s corporation division. They are both described as New York companies, with an address at 4730 Oren Brown Road in Kissimmee. That property, according to Osceola County property records, is owned by Diamond Investments Inc., which lists its president as Darryl Diamond of Inglis.

An online social media profile of a Darryl Diamond in the Kissimmee area says he has been a real estate auctioneer for Diamond Investments since 1980, and also spent 25 years as president of Sparkle Motors beginning in 1960. There is a Sparkle Motors location on U.S. 1 in Port Orange.

Olympus BK bought the property in 2003 for $827,500 from The Estate of Tropical King LP of Tampa, which itself purchased the vacant 1-acre parcel in 1995 for $350,000, and built the Arby’s location there a short time later.

It’s not clear if either land purchase will affect the businesses there, but it’s not expected.

7-Eleven selling Lutz location, 74 others

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Competition from a new RaceTrac location just next door may have sealed the fate of a long-time service station in Pasco Lutz. (Photo by Michael Hinman)
Competition from a new RaceTrac location just next door may have sealed the fate of a long-time service station in Pasco Lutz. (Photo by Michael Hinman)

The 7-Eleven store at 23434 State Road 54 in Lutz, is one of 75 stations across the country 7-Eleven Inc. is putting up for sale.

Robbie Radant, a vice president with the company, said 7-Eleven is cutting loose stores like the Lutz one not because it’s underperforming, but because it no longer fits with its overall goals.

“There are many nice sites in this package that simple do not fit 7-Eleven’s current business model,” Radant said in a release. “All of these stores have solid merchandise sales, and should provide good opportunities for the right buyers.”

However, it’s likely that last year’s opening of a competing RaceTrac just next door may have played a role in why the 7-Eleven is hitting the market, after decades of minimal competition on its stretch of State Road 54.

7-Eleven is looking to part ways with 31 stores in Florida, along with 14 in Virginia, six in Massachusetts and Illinois, three in Texas and two in New York, Delaware, New Jersey and Utah. The company is selling single stores in Arizona, Connecticut, Indiana, Maryland, Michigan, Pennsylvania and Vermont.

The Lutz site will not include the 7-Eleven branding, but could include a fuel contract with SEI Fuels Inc., a subsidiary of 7-Eleven, the company said.

7-Eleven has brought in NRC Realty & Capital Advisors of Chicago to conduct the sale, which will accept sealed bids from groups looking to buy single or multiple locations. The bid deadline is July 29.

The Lutz 7-Eleven opened in 1987 with a 3,100-square-foot store along State Road 54 when it was still a two-lane road. It includes a 10-year fuel contract.

For information on the sale, visit NRC.com/1408, or call (800) 747-3342, ext. 1408.

Wesley Chapel’s Arlington at Northwood sold, renamed

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A Chicago-based real estate company has bought its second community in the Tampa Bay area, taking over the former Arlington at Northwood, a 312-unit complex in Wesley Chapel.

BES Northwood Fund IX LLC, a company associated with Sherman Residential, finalized its sale of the high-end apartments May 15 for $36.1 million. That is nearly $10 million more than what the community’s previous owner, Protea Northwood Apartments, purchased the complex for in 2006 soon after it was built.

The new owners have brought in a new name for the complex as well, calling it Enclave at Wiregrass, according to the company’s website.

Enclave is considered a Class A apartment complex, meaning that it was built in the last 20 years or so, and comes with a number of luxury-style amenities. Sherman, on its website, says it’s looking to buy apartment communities that have at least 150 units, comprehensive amenity packages, and strong locations, among other things.

Sherman already owns the Enclave at Tranquility Lake in Riverview, as well as 13 other communities in Georgia, Illinois, North Carolina, Tennessee and Texas, according to its website.

BES Northwood purchased the property through a $22.5 million loan. It’s located at 1930 Devonwood Drive, just off State Road 56 not far from The Shops at Wiregrass.

This is Pasco County’s largest property sale since August 2012 when Seneca at Cypress Creek was sold for $62.3 million. Units in that Lutz community sold for $138,100 each, while units at the new Enclave sold for $115,700 each.

 

Humana offering up to $350,000 for nonprofits

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The Humana Foundation, the philanthropic arm of the insurance company Humana Inc., has relaunched its signature Humana Communities Benefit program, which awards multi-year grants totaling $350,000 to eligible nonprofit companies.

The program is now underway in the Tampa Bay area, as well as Chicago and San Antonio, Texas, for organizations focused on promoting healthy behaviors and relationships.

But now Humana wants the online community to be involved, letting an online vote be a part of the overall judging process.

“This new approach with Humana Communities Benefit is a natural evolution for the program as Humana and the Humana Foundation work to improve the health of the communities we serve nationwide,” said Bruce Broussard, president and chief executive of Humana, in a release. “We have added several new features to the program, including the online vote, which provides an opportunity for each community to have a stake in which organization in each region is awarded our $350,000 grant.”

The new program will award nonprofits a three-year infusion of funds, enabling the winners to receive $200,000 the first year, $100,000 the second year, and $50,000 in the final year. The funds will be used to create new programs or enhance ongoing activities that have a positive, transformational impact on the organization and the community.

Tampa Bay was one of three locations chosen because it employs more than 3,500 employees here, more than in any other area outside of their Louisville, Kentucky, headquarters.

The foundation has given more than $8 million to nonprofits in 11 communities nationwide since starting in 2003. The previous program awarded one-time, $100,000 charitable grants, including one to Keep Tampa Bay Beautiful in 2013, which used the money to build the Humana Educational Pavilion at the Florida Learning Garden in Tampa.

Locally, the competition is open to local nonprofits in Pasco, Hillsborough, Hernando and Pinellas counties. Applications can be submitted to Humana.com/hcb, but must be completed by June 30.

Judging, including an online component, begins in August.

Local man offers spiritual help at Sochi Olympics

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The 2014 Olympics in Sochi may have been half a world away, but a chaplain from Lutz was there, offering spiritual support to athletes.

Scott Hamilton autographed a sign that Asif Shaikh held up at the ‘Today Show’ set at the 2014 Winter Olympics. Shaikh’s wife Leaha saw the sign on television. (Courtesy of Asif Shaikh)
Scott Hamilton autographed a sign that Asif Shaikh held up at the ‘Today Show’ set at the 2014 Winter Olympics. Shaikh’s wife Leaha saw the sign on television. (Courtesy of Asif Shaikh)

Asif Shaikh, who pronounces his name “Ah-sif Shake,” traveled more than 30 hours, with stops in Chicago, Dusselfdorf, Germany, and Moscow before flying over the opening ceremonies to land in Sochi.

But it wasn’t his first Olympic experience. He and his wife Leaha tended to the spiritual needs of athletes at the Olympic games in London in 2012 as well.

This time, however, Shaikh traveled alone to Sochi and said his ministry work there involved prayer and Bible studies with hockey players and speed skaters. One of the athletes he prayed with was Jessica Lutz, a hockey player who was born in the United States, but because her father was born in Switzerland, was able to play on the Swiss team.

Lutz — who pronounces her name the same way as the northern Hillsborough County community — already was familiar to Shaikh.

He and his wife met the hockey player during a summer program they worked at in Colorado in 2009. Shaikh’s wife was Lutz’s advisor.

As it turns out, Shaikh was able to watch Lutz’s Swiss team play against the American team in a contest where the Swiss were soundly defeated. But he also saw Switzerland defeat Sweden in the bronze medal game, where Lutz scored the winning goal.

The idea of interacting with world-class athletes is nothing new for Shaikh. Besides providing spiritual guidance in London, he also had daily chapel gatherings for athletes competing to be part of the American team during the 2012 U.S. Olympic track team trials in Eugene, Ore.

Before that, he was a chaplain to the U.S. soccer team at the FIFA World Cup in South Africa, and served in the same capacity at the track and field International Association of Athletics Federations World Championship in Daegu, South Korea and the 2011 Pan American Games in Guadalajara, Mexico.

Because of those experiences, Shaikh is familiar with the types of security precautions taken at international events. Despite reports of potential security threats leading up to the games, Shaikh said he felt completely safe while there. He rated the quality of the security as “off the charts.”

“There was no issue. They were ready,” Shaikh said.

The hotels, however, were another matter. Although he stayed in a private home, Shaikh said media reports about some of the hotels not being ready were true.

The trains, on the other hand, were fantastic and they were beautiful, he said.

While he was able to pray with some athletes, Shaikh said the most important part of his trip this year was making connections for future Olympics. He got to know people involved with the U.S. Olympics Committee and with people within the Procter & Gamble Co., who sponsored the P&G Family Home in Sochi.

There the company offered moms, Olympians and their families a home away from home during the Olympics. It served as a place to hang out and be pampered, he said.

The USA House also served as a gathering place for members of the U.S. Olympics Committee, for Team USA, for corporate partners, sponsors, suppliers and licensees.

Shaikh hopes the connections he made during his time in Sochi will lay the groundwork for him to volunteer his spiritual help at the USA House, the P&G house or both during a future Olympics.

“I’m trying to get established. I think the next step would be, ‘How can I help, in the sense of volunteering my time,’” Shaikh said. “They don’t have any spiritual leaders. They don’t recognize that as something that’s important.”

The chaplain said he’s found that athletes often welcome spiritual support. Many of them travel to the competitions by themselves and some of them are facing personal crises, even as they prepare to compete on a world stage.

Besides praying with athletes in Sochi, Shaikh said he was lucky enough to get free tickets from Procter & Gamble for several events. He was able to watch American skaters Meryl Davis and Charlie White win the gold medal in ice dancing. He also watched bobsled, ski jumping, speed skating, curling and the half-pipe.

While there, Shaikh also had his own fleeting taste of fame. On Valentine’s Day, he went down to the set for NBC’s “Today Show” onsite at the Olympics carrying a sign that Lutz had made for him to hold, wishing his wife a happy Valentine’s Day.

“Scott Hamilton signed an autograph on it and it was on TV,” Shaikh said. “Leaha saw it, so it was really neat.”

Permanent makeup comes to Wesley Chapel

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Valerie Rudmin, owner of Everlasting Beauty, has been a permanent makeup specialist for 26 years. She first heard about permanent makeup when Michael Jackson had permanent eyeliner applied. She thought, what a great idea! That inspired her to become a permanent makeup artist to help those in need, especially women without eyebrows.

She immediately enrolled in one of the only schools in the United States offering permanent makeup and began offering it as a service through the hair salon she owned in Chicago.

Her first client was herself. “I wanted to show my clients what I was talking about, rather than trying to explain it, no one knew what this was” says Valerie. “That way, they could see the results first-hand.” Her business took off from there.

In 1990, she moved to Florida. Shortly after that, she met a doctor in Hernando County, who asked her to come to work in his office. Her reputation grew, and she began working with cosmetic surgeons at the Clearwater Center for Cosmetic Surgery.

After attending a conference 16 years ago in North Carolina, she was invited to open a studio in Des Moines, Iowa. Every couple of months, she flies there to work with clients who’ve booked appointments from all over the U.S.

“I always wanted to work closer to home,” says Valerie. “A friend found a studio that’s just a few minutes from my home, so I opened a studio in Wesley Chapel in January (2013) adding to my other locations.”

Valerie currently has over 30 certifications in permanent makeup. Her education is ongoing. “I’m always interested in learning something new,” says Valerie. “In 1992, I took some time off to study with master tattoo artist Big Joe in New York. He was the best in the industry and a really interesting character.”

The majority of her work comes from referrals. “People need to know who’s working on their face,” says Valerie. “There are things that should not be done, mistakes that can cause irreversible damage. A tattoo artist with a couple of classes in permanent makeup is probably not the wisest choice.”

Valerie’s studio is a safe and sterile environment that’s been licensed and inspected by the State of Florida Health Department. She uses the best topical anesthetic and knows how to apply them so her clients don’t feel anything while she’s working on them. Most work is completed in a single visit lasting a little over one hour. Clients leave her office with no swelling, bleeding or bruising, just makeup that wont wash off.

Valerie is a Lifetime Member of The Society of Permanent Cosmetic Professionals (SPCP.org). She also remodels scars, including chemo port scars, creates the 3D areola on “our beautiful breast cancer survivors”, as well as eyebrows, eyeliner and lip liner. She also has her own skin care product line. She works by appointment only. Call her at (727) 460-3847 to set up an appointment.

“I can take 10 years off your face simply by doing your eyebrows,” says Valerie. “It feels good to wakeup with makeup.”

Valerie Rudmin can be reached at (727) 460-3847, or by email at .

– Mike Matthew

This story is a feature of the advertising department.