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Pasco’s growth fuels economy

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Apartment construction is dominating residential development along the State Road 54/State Road 56 corridor — a magnet for development in the midst of Pasco County’s surging growth.

As rooftops on luxury apartment homes pop up, retail is following, as evidenced by roadside signs and county permits.

Signs like these, east of Odessa, off State Road 54, are popping up on former pastureland up and down the State Road 54/State Road 56 corridor. (Fred Bellet)

Former pastures along the heavily traveled road are occupied now with shops, restaurants, apartments, auto dealerships and Class A offices.

The Shops at Wiregrass, near Bruce B. Downs Boulevard, in Wesley Chapel, has added Athleta; go! Calendars & games; and, siKicks (a footwear and collectibles shop); Charming Charlies; and, Hickory Farms. Coming soon are Body Details; JABZ Boxing; and The Living Room.

Besides expanding its retail, Cypress Creek Town Center, a massive development west of the Interstate 75/State Road 56 interchange, is jumpstarting its residential plans.

County building permits indicate that Garrett Apartments are coming to Grand Cypress Drive, and Silversaw at Wesley Chapel is rising along Garden Village Way and Citron Boulevard.

Valentino’s Fine Jewelers and The Good Feet Store have opened on Sierra Center Boulevard, the town center’s prime east-west road, and Carrabba’s Italian Grill is coming.

Construction on Miller’s Ale House, meanwhile, is ongoing at the Wesley Chapel Boulevard entry into Tampa Premium Outlets, on the south side of the highway.

Zaxby’s restaurant has opened on Sun Vista Drive near Costco. New offerings at Tampa Premium Outlets will include a Frosty Cart by Wendy’s and new jewelry selections with Banter at Piercing Pagoda.

BMW of Wesley Chapel is building a six-story building on State Road 56. (Fred Bellet)

Just west of Wesley Chapel Boulevard, on the north side of State Road 54, owners of El Dorado furniture store are laying groundwork for a 70,000-square-foot store.

When it opens, expected around June, shoppers will be able to stroll along a streetscape, enjoying more than 20 storefronts showcasing furniture styles from contemporary to traditional.

The Capo family, who is developing El Dorado, opened their first store in the late 1960s in Miami.

The family opened a store in St. Petersburg in late 2019, before the COVID shutdown and, despite the timing, it has fared well, according to Pedro Capo, chief operating officer at El Dorado.

Now, Capo said he expects to hire and train about 50 employees for the Pasco store, likely beginning in March or April.

Capo is optimistic about the Pasco store’s prospects, noting that the county’s residential growth bodes well for building a strong customer base.

El Dorado will join WaWa, Firestone and Burger King along State Road 54 frontage at the Brighthouse Crossings apartments.

Just west of Brighthouse, a Woodie’s Wash Shack has opened at the Shoppes at Cypress Creek. Fazoli’s Italian restaurant is another potential tenant for the new plaza.

More housing and dining options

In Land O’ Lakes, the Avidity Living apartment complex is being built off State Road 54 and Oak Grove Boulevard. The 252-unit development is scheduled to open in 2022.

Also, coming to this location, is EOS Fitness.

Willow Bend Town Centre, at State Road 54 and Collier Parkway, recently added Ayoki Japan restaurant. Esporta Fitness is a rebranding of the former LA Fitness. And a sign near the center’s entrance off the state road suggests Pasco will get another car wash – Vortex Express Car Wash.

A new apartment community, Avidity Living, is being built at State Road 54 and Oak Grove Boulevard, in Land O’ Lakes. EOS Fitness will be built at the intersection. (Fred Bellet)

West of U.S. 41, vacant land at Ballantrae and Cypress Ranch is sprouting “coming soon” signs as construction begins on apartment units, new retail, and a proposed Class A office complex, known as 54 Crossings.

On the south side opposite Ballantrae, the Cypress Ranch development includes Azora, a new apartment complex, with a spring 2022 opening. Signs in front of the complex show a cornucopia of proposed shops including ALDI grocery store, Chick-Fil-A, another EOS Fitness, Honest-1 Auto Care, and The Learning Experience.

“We are happy to confirm that we will open our newest Lutz, Florida location next year, with construction scheduled to begin soon,” according to Matt Thon in a statement provided by email. Thon is the Haines City division vice president for ALDI.

No further details were provided regarding the construction schedule or opening date.

A Circle K is under construction at this location, and a Woodie’s Wash Shack, is coming.

On the north side, 54 Crossings is a proposed 60,000-square-foot Class A office building, at Aprile Drive, adjacent to Ballantrae’s row of fast-food restaurants that includes Taco Bell and Dairy Queen Grill & Chill.

East of the Suncoast Parkway, the master-planned community of Bexley at Newland is moving dirt for a major retail and business center, off State Road 54 and Bexley Village Drive. Known as the Hub at Bexley, the commercial complex is scheduled for a summer 2022 opening.

Bexley’s website describes the Hub as a “retail and business destination,” with a summer 2022 opening. Bexley residents can walk or bike along connecting trails to enjoy dining, shopping, live concerts and family events. But it also is envisioned as an attraction for Tampa Bay residents with easy interstate access.

Construction continues at The Towns of Oakstead, on the north side of State Road 54, in Land O’ Lakes. (Fred Bellet)

The Hub also includes a large outparcel on Bexley Village Drive, adjacent to the Springhill Suites hotel and opposite the delivery entrance into the Amazon warehouse. The site will become home to 4 & Co., with about 35,000 square feet of Class A offices and co-work spaces. Memberships and limited passes will be offered. Amenities will include a gym, yoga studio, sauna, a treatment room for acupuncture and massages, and conference rooms.

West of Suncoast Parkway, the Shoppes at Crossings Boulevard initially welcomed HotWorx and Jimmy John’s restaurant. New signs in the development indicate additional tenants will be there, including Beyond 2020 Vision Specialists, PTI Solutions, Touch Nail Spa, and Shauby Dental Institute.

Another apartment complex, Avilla Suncoast, is under construction at Redstone Way and Crossings Boulevard, immediately behind the new Hooters restaurant.

Next along the route, The Preserve Marketplace, off South Branch Road, is increasing its retail and business options with Caring Paws Animal Hospital, 100% Chiropractic, PostNet, Lin China restaurant, Papa Johns restaurant, Burger Fi, Chipotle, Panera Bread, and the USF Federal Credit Union. The shopping center is anchored by the Greenwise Publix grocery store.

Starkey Ranch Town Center, at Gunn Highway and State Road 54, is expanding, too. A shell building is under construction, but the new tenants are not yet identified.

Starkey Ranch Business Park on Heart Pine Avenue recently added Capriotti’s Sandwich Shop. Tropical Smoothie Café has a ‘coming soon’ sign. Butcher’s Mark Fresh Meats and Marinades is another shop on its way.

Clearly, there’s a lot going on, along State Road 54/State Road 56 — and there’s no indication that the pace of activity will slow anytime soon.

Published Nov. 24, 2021

By Kathy Steele

Pace of growth quickens in Zephyrhills

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Burgeoning residential and commercial growth has been a prime theme of late, within the City of Zephyrhills.

Thousands of new homes are on the books, and there’s an influx of new businesses, too.

The city now claims a Chick-fil-A, Chipotle, Starbucks, and Wawa, too.

The surging growth is keeping the city’s building department busy.

Longtime building official Bill Burgess shared just how busy they’ve been — during an Aug. 9 Zephyrhills City Council meeting,

The department issued 1,765 permits, from Oct. 1 through July 30, according to Burgess’ report.

The Zephyrhills Building Department issued 1,765 permits from Oct. 1 through July 30. The department also handled 6,226 site inspections during that time frame. (File)

General residential building accounted for the bulk of the work — with 788 permits issued for miscellaneous home upgrades like screen rooms, roofs, sheds, air conditioning changeouts and solar panel installations. That represents 44% of total permits issued.

“We’re getting solar permits left and right,” Burgess said.

There’s also been significant demand for new residential building construction — with 407 permits issued for single-family dwellings and multi-family units. That represents 23% of the total permits issued.

Residential additions and alterations accounted for 162 permits, representing 9.2% of the total;  electric service replacement, 159 permits, for 9% of the total; general commercial building, 104 permits, for 5.9% of the total; and, new fire systems, 77 permits, representing 4.4% of the total.

The department also issued 20 new commercial building permits. However, he was quick to point out that those permits don’t necessarily mean that many brand-new buildings are coming aboard.

Some of those permits, he explained, are for signage and other ancillary items.

The building department handled 6,227 site inspections during the October to July timeline, which equates to roughly 35 inspections each business day, Burgess said.

Given the level of activity, the department’s seven staffers — who handle permitting, inspections, code enforcement and other duties — have had their hands full, Burgess said.

“We’ve been busy,” Burgess told council members, noting it has been good for the city and the city’s finances.

“It has been a good year,” he said. “I think it’ll help the budget.”

Times certainly have changed, noted Burgess, who has worked for the city since 1990.

He recalled, with a chuckle, how he used to know just about every person who came into the building department for a permit, inspections and other matters.

“That’s not the case anymore,” he said.

Still, the department tries to maintain its “hometown” feel, he said.

“As we get bigger, it gets a little harder,” Burgess said.

In the discussion with council members, Burgess acknowledged the need for succession planning and boosting departmental staffing in the near future — perhaps in fiscal year 2022-23.

“If things continue the way they are, I will be coming to you all to talk about staff,” Burgess told the council.

“We were comfortable this year, I think this coming fiscal year we’ll be OK…so I think we’re in good shape and we can handle it for another one,” Burgess said.

Councilman Lance Smith, however, noted the cyclical nature of the real estate market and cautioned that the city’s growth may slow in coming years.

Burgess agreed that outcome is possible, but he posited the East Pasco community’s nearby distance to Tampa likely will equate to measured growth for a while.

“I think we’re going to be in a good place for several years, just my feeling, just because of our proximity to Tampa and everybody pushing out,” he said.

Councilwoman Jodi Wilkeson queried Burgess about the department’s ongoing code enforcement efforts and legal resolutions.

The building official said the coronavirus pandemic “put a damper” on the time frames of trials and arraignments to settle outstanding issues. This included about a six-month lull in such court system meetings, he said.

Though activity picked up in recent months with the courts, Burgess said, questions remain if measures again will begin to slow down amid the surge of COVID-19 cases due to the Delta variant.

“Who knows with this new variant if they’ll make a change again,” Burgess said.

After Burgess’ presentation, Councilmen Alan Knight and Charles Proctor commended the building department’s overall level of professionalism and proactiveness in dealing with the public at large.

City Manager Billy Poe echoed those sentiments, sharing a positive testimonial from the owner-operator of the new Chick-fil-A on Gall Boulevard, which celebrated its grand opening late last month.

Poe relayed how the Chick-fil-A manager “had nothing but praise for the building department and how well the building department worked with them.”

Poe also mentioned Chick-fil-A officials being satisfied with the efficiency of the city’s site plan review and permitting process, compared to locations in other municipalities: “They said, that if they were building anywhere else, (the grand opening) would’ve been two weeks to a month later, because the hassles, I guess, they get from other municipalities, so I thought that was good to hear and needed to be passed along.”

Published September 01, 2021

Zephyrhills council to weigh in on city manager

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Zephyrhills City Council soon will be sharing their evaluation of how well City Manager Billy Poe has been performing his job during the past year.

Council members will be completing an annual performance evaluation of Poe, with the aim to “provide important feedback to the city manager identifying areas of strengths and accomplishments, as well as areas in which improvement may be needed,” according to a city memo dated June 14.

Zephyrhills City Manager Billy Poe

The evaluation covers a period from June 2020 to June 2021.

Council members are expected to complete the evaluation form and submit to Mayor Gene Whitfield by June 25.

Whitfield will summarize a report during the next regular council meeting scheduled for July 12 at 6 p.m., at Zephyrhills City Hall Council Chambers, 5335 Eighth St., in Zephyrhills.

The 12-page evaluation form consists of 10 key performance measures — personal, professional skills and status, relations with elected members, policy execution, reporting, citizen relations, staffing, supervision, community, and fiscal management.

Performance levels are factored based on a rating scale numbered from 1 (needs improvement) to 5 (exceeds above expectations).

The evaluation also contains a section with an opportunity for council members to enter responses to specific questions and list any comments pertinent to the rating period, such as the city manager’s strengths and performance areas that need improvement, with additional room for constructive suggestions.

The evaluation period coincides with several noteworthy changes for the municipality, including consolidation of the city’s longstanding fire department into Pasco County; opening of the multi-million dollar Sarah Vande Berg Tennis & Wellness Center; progress on the U.S. 301/Pretty Pond Road signalized intersection project to pave way for commercial development such as a soon-to-be Chick-fil-A and Chipotle franchises along Gall Boulevard; the launch of the city’s first social media accounts and the hiring of its first public information officer, among other happenings.

Poe has deep ties to the East Pasco community.

Born and raised in Zephyrhills, he began his career as an intern with Zephyrhills city administration, then spent several years working as an assistant city planner.

Poe landed the role of city manager role in Dade City in 2008, a position he held for over a decade.

He left Dade City to become the assistant city manager in Zephyrhills, in November 2018, then stepped up to replace retiring city manager Steve Spina in July 2019.

Poe became Zephyrhills’ city manager during a period of massive residential growth in the city — with over 2,400 homes under construction, not including the numerous developments currently in the negotiation stage. As a result of the growth, an estimated 6,000 people could move into the city within the next two to five years.

Published June 23, 2021

Federal help sought for sewer project

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The City of Zephyrhills is pursuing federal dollars to help pay for a new master lift station located in the vicinity of Otis Allen Road and 23rd Street.

The project — yet to be designed — calls for a new duplex master lift station with provisions to be upgraded to a triplex station when needed; an emergency generator; and, 17,000 linear feet of 8-inch and 10-inch HPDE (High Density Polyethylene) force main piping.

Zephyrhills is requesting $1.5 million in federal funding, which equates to 37.5% of the overall cost of the estimated $4 million project.

Zephyrhills City Manager Billy Poe (File)

Zephyrhills City Manager Billy Poe said the opportunity to secure federal dollars comes about as federal lawmakers recently reinstated the process of earmarking for local governments and nonprofits, otherwise referred to as community project funding.

With that, an approved congressional request package has been sent to the office of U.S. Rep Gus Bilirakis, R-Palm Harbor, who’s told city leaders he will offer his support for the project through the legislative budgeting process.

The action approving the latest drafted package for the congressman’s office came during an April 26 regular meeting of the Zephyrhills City Council.

Zephyrhills has not been given a time frame regarding when they will know whether their grant request has been approved.

However, the plans to move ahead on the project are not contingent on receiving the federal money, Poe said. It will need to evaluate other funding options, if the federal request is denied, he said.

Based on prepared documents, the municipality looks to have the project’s design and bidding process complete by January, which includes determining the location of the station and the best route for the piping.

If on track from there, construction is expected to begin sometime in February and run through December, with the project being fully online and operational by January 2023.

Poe explained the need for the project, in a memo to council members.

The city’s existing wastewater infrastructure is at capacity and cannot accommodate additional flow from the north side of the city to the advanced wastewater treatment facility on the south side of the city, Poe explained in the memo.

The initiative is intended to assist with wastewater systems improvements to allow the city to balance wastewater flow, to provide water quality protection, and to support water supply needs in the Hillsborough River Basin.

The proposed improvements include a force main and associated lift stations that will allow the city to take approximately 200 residents off either septic systems or aging package plant facilities and instead send this wastewater flow to the city’s AWT (Advanced Wastewater Treatment) plant.

Poe and other city officials also said the project will ensure that future development will connect to centralized wastewater disposal facilities, therefore preventing installation of future septic systems and package plants near sensitive ecosystems.

In simpler terms, Poe said, “This will help to accommodate growth and take some pressure off the existing system.”

The City of Zephyrhills is seeking a $1.5 million federal grant for a new master lift station in the vicinity of Otis Allen Road and 23rd Street.

Councilman Ken Burgess supports the improvement, saying, “I think this is a much-needed project.”

The Greater Zephyrhills Chamber of Commerce and the Zephyrhills Economic Development Coalition also sent letters to Bilirakis, supporting the project.

In part, Melonie Monson, chamber director, wrote: “East Pasco County, including the Zephyrhills community, is experiencing accelerated growth in recent years, and is poised to become the number one place to live. The addition of this new lift station would grant future development the ability to connect to the city wastewater with confidence and ease.

“We know you recognize the need to move away from old septic systems, which could hold potential risk, and into a streamlined and safe wastewater disposal system. It is important for our city to offer adequate infrastructure to its residents and this wastewater system improvement and would be a step in that direction. We applaud our state and city leaders who are working to better our community.

“We ask for your support in this effort to improve the amazing community in which we live, work and play,” Monson concluded.

Other updates shared during the council meeting, included:

  • Work on the Zephyrhills Municipal Airport runway extension 1-19 project officially began in mid-April, with completion expected sometime around November or December.
  • New mast arm traffic signals are now set to be erected as part of the U.S. 301, Pretty Pond and Townview shopping center intersection project.
  • Walls are up on a standalone Chick-fil-A franchise, with an anticipated opening in late July or early August, at 7490 Gall Blvd.
  • Construction is moving forward on a standalone Chipotle franchise, though there is not a known time frame for opening, at 7642 Gall Blvd.

Published May 05, 2021

Pasco is ushering in 2021 with more shops, restaurants

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Shopping centers along State Road 54 and State Road 56 are continuing to attract more new stores and restaurants.

The Cypress Creek Town Center, Tampa Premium Outlets, The Preserve Marketplace, the Shoppes at Crossings Boulevard, Starkey Ranch Town Square, Starkey Ranch Business Center, The Shops at Wiregrass and the Grove at Wesley Chapel are building and remodeling in anticipation of new openings.

New shops and restaurants are opening or coming soon at the Starkey Ranch Town Square, at Gunn Highway and State Road 54 in Odessa. (Kathy Steele)

Total Wine & More is moving into the Cypress Creek Town Center in space formerly occupied by the Earth Fare grocery store.

The building, at 25535 Sierra Center Blvd., will undergo “interior alteration” for a remodel, according to a permit filed with Pasco County.

The town center, at the juncture of Interstate 75 and state roads 54 and 56, soon also will have a grand opening for Floor & Décor, now under construction on Sierra Center Boulevard. And, a Good Feet Store is on tap for the boulevard, too, according to county records.

A Hooters restaurant is under construction at the Shoppes at Crossings Boulevard at State Road 54 and Suncoast Parkway.

Across from the town center, construction is underway on an outparcel at Tampa Premium Outlets for a Tidal Wave Car Wash. A Zaxby’s restaurant also is anticipated. Recent arrivals at the outdoor mall include Main Event, Cigars International and Rock & Brew restaurant.

Along State Road 54, west of U.S. 41, online shopping will get a boost from an Amazon shipping center under construction at 17030 Mentmore Blvd. The facility is within the Bexley by Newland master-planned community, at the intersection with Bexley Village Drive.

E sushi & grill is open at the Starkey Ranch Town Square, at Gunn Highway and State Road 54 in Odessa.

The Shoppes at Crossings Boulevard, west of Bexley, is completing a makeover with a Hooters restaurant under construction. And, Pasco County just sealed a deal to bring Santander Consumer USA to occupy a portion of the former Target Superstore. The deal includes bringing 875 new jobs to the county.

Rasmussen College also previously submitted plans to the county, indicating it would occupy 44,000 square feet in the former big box retail store.

Further west, The Preserve Marketplace and two shopping centers by Starkey Ranch, off State Road 54, have construction work in progress. But, some shops and restaurants are open.

Amazon is building a shipping center at 17030 Mentmore Blvd., at the Bexley at Newland community, off State Road 54 and Suncoast Parkway.

CVS Pharmacy is open at The Preserve, along with the anchor grocery store, Greenwise. Majik Touch Cleaners is open, and 100 % Chiropractic is coming soon. Other businesses coming are Heartland Dental,  Chipotle, Panera Bread and Papa John’s.

At Gunn Highway and State Road 54, Publix is the anchor of the Starkey Ranch Town Square. Other tenants include e sushi & grill, J. Joseph Salon, The UPS Store, Polish The Nail Bar, and Zampelli’s Pizza and Pasta restaurant.

At Heart Pine Avenue, the Starkey Ranch Business Center hosts shops and restaurants including The Wicked Pour, Tropical Smoothie Cafe, Yoga Six and Hungry Greek restaurant.

Tidal Wave Car Wash is under construction on an outparcel at Tampa Premium Outlets, off State Road 54.

The Shops at Wiregrass, off State Road 56 and Bruce B. Downs, and the Grove at Wesley Chapel, off State Road 54 west of Interstate 75, both are welcoming new stores and restaurants, too.

The Grove is in the midst of a major makeover, in progress, following the $64 million purchase of the shopping center by Mishorim Gold Properties in 2019.

The company is investing more than $110 million to renovate the Grove. Plans include a shipping container park – known as KRATE – with shops, offices and restaurants. A stage will feature daily live entertainment. A dog park and a playground will build on the overall design in promoting a community place in Wesley Chapel.

On its Facebook page, the Grove recently began teasing to future tenants at the container park with the “12 Days of KRATEmas.” Among the tenants are 365 Café Italiano; ATO, specializing in sushi and burritos; Provisions, with specialty coffees and an artisan café menu; and The Cake Girl.

Floor & Décor will open soon at Cypress Creek Town Center in a shopping center on Sierra Center Boulevard. Also, a Total Wine & More is slated to move into the Earth Fare space.

RAW, a workspace collaborative, held a grand opening Dec. 3.

In addition, Prime Barbershop and Brooklyn Water Bagels recently opened. King of the Coop, a Nashville hot chicken eatery, soon will open, too, according to the restaurant’s Facebook page. It will be the second location for King of the Coop, currently located in the restaurant-rich Seminole Heights neighborhood in Tampa.

County permits also show Best NY Pizza Worx is coming to 6027 Wesley Grove Blvd., in the Grove.

The Shops at Wiregrass has opened, or will soon open, 11 new shops, according to a news release from the mall.

New shops are Beauty In Abundance, a beauty, hair care and make-up shop; Crimson Chain Leatherworks, specializing in costumes and accessories for Renaissance fairs, fantasy and historical reenactments; and Arega NY, a swim and activewear boutique.

Additional stores include a lululemon Pop-Up, specializing in yoga-inspired and athletic clothes for women and men; Chuck Lager’s American Tavern, a family restaurant with a classic menu of pasta and burgers; GO! Calendars Games and Toys; Ornament Shoppe, with decorative and personalized ornament selections; Design Hut, a boutique with personalized gifts including custom shirts; Hickory Farms, featuring cured meats, cheeses, wine pairings and hand-picked fruits; and, Fit2Run, a superstore with brand name athletic footwear, running apparel and accessories.

Sephora, a makeup and accessories boutique, is slated to open in spring 2021.

By Kathy Steele

Published December 23, 2020

Zephyrhills adapts to growth, economic shifts

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If 2020 demonstrated anything, it was the necessity for area communities to have economic resiliency — that is, the ability to prevent, withstand and quickly recover from shocks to its economic base, whether that’s in response to a pandemic, natural disaster or stock market volatility.

In Zephyrhills, it’s something city planning director Todd Vande Berg and other city officials are actively balancing and preparing for, as the East Pasco municipality experiences a wave of growth and development, as well as transportation and infrastructure improvements.

Zephyrhills Planning Director Todd Vande Berg outlined how the city is setting itself up for future economic windfall during the annual Zephyrhills Economic Summit. (Courtesy of Todd Vande Berg)

Vande Berg provided an in-depth look at the city’s ongoing efforts during the annual Zephyrhills Economic Summit that was held this fall.

One key moving forward, he said, is reevaluating, updating and incorporating some “best practices” into the city’s comprehensive plan and land development code.

This includes taking a harder look at density bonuses and floor area ratios, as well as stream-lining permitting processes and broadening permitted uses, he said.

Prioritizing municipal investments in transportation (multi-modal, pedestrian-oriented, public transit) and infrastructure (water, sewer, communication networks), and recreation is important, too, he said.

Ripe for industrial manufacturing
The city is banking on diversifying its local economy and bringing high-wage jobs to town via a regional industrial/manufacturing buildout.

Local leaders believe this can be achieved through leveraging approximately 9.76 square miles (6,248 acres) of land in the southeast portion of the city around the State Road 39/Chancey Road corridor and Zephyrhills Municipal Airport. There is 3,000 acres to 4,000 acres available for potential industrial development.

Roughly a third of the entire property is within city limits and the remainder in unincorporated Pasco County — representing the largest aggregation of industrial lands in the county.

Within the area is 442 divisible acres of what’s known as the Zephyrhills Airport Industrial Park, a build-ready site equipped with water, sewer and electric utilities, and accessible to natural gas.

As industrial space along the Interstate 4 corridor begins to fill up along Tampa, Lakeland and Orlando, Zephyrhills “might be a next logical location for industrial manufacturing to come to,” Vande Berg said.

He reasoned the city’s vast land offerings is ripe to someday be home to a mix of light and heavy industrial and commercial uses — such as building spaces large enough to house semi-trailer truck bays.

The City of Zephyrhills and other local partners are working to bring industrial manufacturing to several thousands of acres of aggregate vacant land in the southeast portion of the city situated around the Chancey Road/State Road 39 corridor and Zephyrhills Municipal Airport. (Courtesy of Pasco Economic Development Council)

The planning director explained it makes sense now more than ever to prepare for a long-range industrial plan, as Central Florida is following national trends of heavier investment in warehousing than retail construction.

The COVID-19 pandemic expedited this trend as more people and business are working and providing services remotely, in addition to the rise of Amazon and other e-commerce companies, Vande Berg said.

The city also enjoys north-south and east-west state and county road connections that support the long-term vision for industrial development, the planning director said. The city’s municipal airport, CSX main line rail access and close proximity to Port Tampa Bay and Central Florida markets are among its selling points.

“We’re pretty unique in that we have a pretty good roadway network being developed. That’s going to benefit the industrial corridor, to again make us very resilient, but we’ve got to continue to work on that,” he said.

The planning director acknowledged one challenge involves finding a way to widen the U.S. 301 corridor to four lanes from Fowler Avenue in Hillsborough County up through Zephyrhills. The roadway presently stretches four lanes from Port Tampa Bay to Fowler, but transitions to two lanes north through Pasco.

Vande Berg acknowledged that the Hillsborough Metropolitan Planning Organization (MPO) hasn’t been on board with widening the road further north.

To resolve the impasse, the Pasco MPO needs to gather and collaborate with Hillsborough, Vande Berg said, “and really emphasize the importance of getting that segment of road, four lanes.”

He continued: “That four-lane corridor, I think, will pay off huge dividends for manufacturing and just overall betterment of our transportation network.”

Aside from stated transportation improvements to supplement an industrial corridor, Vande Berg also emphasized the importance of having a mechanism that provides workforce training opportunities, as people look to transition to manufacturing jobs.

“I feel like we need to look at identifying, and supporting and incentivizing all those things to provide for more of a diverse workforce,” he said.

Some next steps in the measured industrial corridor planning process include meeting with large industrial property owners; coordinating additional stakeholder meetings; having more discussions with industrial brokers; making airport and railroad improvements; and, continuing with various citywide master plan updates, Vande Berg said.

Growth already ramping up in Zephyrhills
While efforts continue to shape a future industrial hub, plenty is already happening in Zephyrhills in the way of new development, particularly residential construction.

A slew of new housing communities set to come online — such as Abbott Square, 700-plus units surrounding the new Sarah Vande Berg Tennis & Wellness Center off Simons Road; and Abbott Park, 500-plus units tucked behind the Zephyr Commons Publix Shopping Center, off Gall Boulevard.

Other notable homesites include the Link at Calusa Springs, north of Silverado Golf & Country Club; the Oaks at Pasco, southeast of Silverado Golf & Country Club; and Skybird Properties, off Alston Road near the municipal airport.

Various roadway improvements are paving way for new commercial development, too.

Most notable is the $2.3 million state-funded U.S. 301/Pretty Pond Road intersection project, now under construction.

The project calls for new traffic signals on U.S. 301 at Pretty Pond and at Medical Arts Court/ Townview Avenue, along with other median and roadway improvements.

The 442-acre Zephyrhills Airport Industrial Park is a build-ready site equipped with water, sewer and electric utilities, and is accessible to natural gas. It’s adjacent to the city’s municipal airport and CSX railroad. (Courtesy of Pasco Economic Development Council)

The addition of signalized intersections at these locations is designed to make it easier to move about the area, and to be an economic driver for the northeast and northwest corners of Pretty Pond.

Once construction is complete, the area is poised to land Chick-fil-A and Chipotle chain restaurants, and other businesses.

Vande Berg joked he frequently gets asked about when Chick-fil-A is coming aboard — and said the popular franchise was waiting until the intersection project received the OK to move forward.

“I’m happy to share that they’re still on board,” the city official said.

He also mentioned enhancements coming to a 1.31-mile stretch on County Road 54, east of U.S. 301, east to 23rd Street.

The city is splitting the cost of the $6.5 million project with Pasco County, which will include the addition of intersection turn lanes; a traffic signal at 23rd Street; and multi-use paths and trails on the north and south sides of the road, among other improvements.

The project is addressing one of the city’s “bigger areas of need” to improve traffic capacity along a busy and sometimes dangerous roadway, Vande Berg said.

Elsewhere, the planning director highlighted a slew of other forthcoming projects and goals, further giving a look inside the booming activity in the city:

  • Mixed-use properties along the Zephyr Commons gateway
  • New Veterans Affairs outpatient clinic off Eiland Boulevard
  • Upgrades to Hercules Park, at U.S. 301 and County Road 54, adjacent to Zephyrhills High and Woodlands Elementary schools.
  • Implementation of form-based building codes from North Avenue to C Avenue, between Sixth Street and Seventh Street
  • Efforts to have more designated complete streets throughout the city, designed to enable safe access for all users, including pedestrians, bicyclists, motorists and transit riders of all ages and abilities. (This may include adding sidewalks, bike lanes ,or wide paved shoulders; special bus lanes; comfortable and accessible public transportation stops, frequent and safe crossing opportunities; median islands, accessible pedestrian signals; curb extensions; narrower travel lanes; roundabouts and so on.)

Published December 09, 2020

Pasco keeps growing, despite COVID-19

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Business in Pasco County is coming back to life as residents, weary of a pandemic-enforced lockdown, venture back to the world of shopping and dining.

There are hopeful signs for commercial rebirth.

Continued residential growth in Bexley by Newland Communities generates foot traffic for nearby shops, restaurants, grocery stores and other small businesses. (B.C. Manion)

Neon “open” signs are visible in storefronts.

Banners planted at the roadside’s edge wave at passing motorists.

Parking lots at malls and shopping centers are filling up again.

But, it’s not just the established businesses that are reviving Pasco’s economy. Business owners and developers continue to invest in new retail especially along one of the county’s busiest east/west corridors – State Road 54 and State Road 56.

On State Road 54, west of U.S. 41, The Preserve Marketplace and two retail centers at Starkey Ranch are adding shops, restaurants, health care services, and offices.

At Bexley Ranch, in Land O’ Lakes, land is being cleared and leveled on Lot A for the Bexley South Office Park, off Bexley Village Drive, near Springhill Suites.

A Crunch Fitness is scheduled to open Aug. 25, off State Road 54 in Trinity.

This sign signals future plans for a car wash, just south of the new Aldi that opened at Cypress Creek Town Center. (B.C. Manion)

Meanwhile, on the State Road 54/56 corridor east of U.S. 41, there are new developments, too.

Near the juncture of State Road 56 and Interstate 75, a banner announces that Tidal Wave Auto Spa is coming to an outparcel at Tampa Premium Outlets.

In the same general area, Main Event, a 50,000-square-foot entertainment venue, celebrated its grand opening less than two weeks ago.

And, another Crunch Fitness is planning to open in October in the old Winn-Dixie location, off Collier Parkway and State Road 54, in Land O’ Lakes.

The Collier Parkway location is a great choice for a fitness gym because it’s along a high traffic corridor, said Geoff Dyer, president of Crunch Fitness. “It’s in the heart of the (Land O’ Lakes) neighborhood,” he said.

Crunch Fitness is planning to open a gym in October in the former Winn-Dixie grocery store, at State Road 54 and Collier Parkway. An employee manned a display outside the site to take membership applications. Another Crunch Fitness is opening Aug. 25, off State Road 54, in Trinity. (Kathy Steele)

During the COVID-19 shutdown, work continued on the Trinity and Land O’ Lakes locations, Dyer said, adding, “for all intents and purposes, we haven’t seen any slow-down in our developments.”

He noted that Crunch Fitness gyms shut down for about two months at the start of the pandemic, but now the gyms are open and adhering to safety guidelines of the Center for Disease Control and Prevention.

“Membership has returned to about 95% of what it was pre-shutdown,” Dyer said.

While activity, in general, appears to be picking up and new construction continues to kick up dirt — a cloud hovers over business decisions due to the uncertain nature of COVID-19.

Ralph Santell and his family moved to Starkey Ranch and began plans to open Santelli Pizza & Pasta nearly three years ago. They saw the growth happening in Pasco.

His storefront is at Starkey Ranch Town Square, a plaza located at State Road 54 and Gunn Highway. A few tenants in the center, including J. Joseph Salon, are open.

Santelli Pizza & Pasta will open around September at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Santell plans to open by September, possibly with outdoor dining and takeout. He said he’ll decide closer to opening whether he’ll initially offer indoor dining.

“That (COVID-19) has been an extra challenge that influences things on a daily basis,” Santell said. “It’s been hard to navigate the whole COVID-19 situation. We take it one day at a time.”

Santell also owns a restaurant in the Westchase subdivision in Hillsborough County. That restaurant closed, then reopened, but is now closed again — except for takeout.

Another Starkey Ranch retail center at State Road 54 and Heart Pine Avenue – Starkey Ranch Business Park – also has a roster of tenants slated to open, including The Wicked Pour, Tropical Smoothie Café and Hungry Greek.

The pandemic slowed opening plans, but construction on the retail park is nearly finished.

“All of these are coming along,” said Matt Call, project director for Starkey Ranch. “With COVID-19, things take a bit longer.”

Additional outparcels at both retail centers are available for development — though it could take longer to get projects going, Call added.

Typically, residential construction is a key to spurring on new retail, Call said.

He said Starkey Ranch and Bexley by Newland are the top residential sellers in the Tampa Bay area. Together, they add about 800 residential units annually to Pasco, he said.

Work is underway on the Bainbridge Sunlake, an upscale apartment development, being built at Mentmore Boulevard and State Road 54, next to The Shoppes at Sunlake Centre. (B.C. Manion)

Pasco also is on an apartment building spree with about nine complexes planned or under construction.

Near the Tampa Premium Outlets and Cypress Creek Town Center, Brightwork Crossing apartment complex is attracting new renters to the commercial epicenter of the Wesley Chapel area.

Two Altis apartment complexes, one by Wiregrass Ranch on State Road 56 and a second on South Branch Boulevard at Starkey Ranch, are adding to Pasco tenant population.

Bainbridge Sunlake is an upscale apartment complex being built at State Road 54, and Mentmore Boulevard, next to The Shoppes at Sunlake Centre.

A new standalone Starbucks is coming soon to the Sunlake shopping center, as well.

Retail developments, including The Preserve Marketplace, are adding new tenants, including the recently opened anchor store – Greenwise. Majik Touch Cleaners is open, too.

Other tenants with plans to open include Chipotle, Heartland Dental and CVS Pharmacy.

“It’s going to be a cool little plaza when it’s done,” Call said. “I think Pasco is going to continue to grow. There’s no doubt in my mind.”

What’s happening along State Road 54
Here are some of the office, retail or residential developments that have opened or are in progress along State Road 54.

Construction on a dental office is nearing completion at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

The Preserve Marketplace (State Road 54 and the Suncoast Parkway)

  • Greenwise Market, owned by Publix, is a specialty grocery store offering an array of organic and natural food products.
  • TouchPoint Medical manufactures medical dispensing equipment, including high-tech carts.
  • Organic Nails offers nail art and design services.
  • Heartland Dental provides administrative support and career development services among a network of dental partnerships
  • CVS Pharmacy is a national chain of drugstores.
  • Majik Touch Cleaners provides laundry and dry-cleaning services in Pasco and the Tampa Bay area.
  • Sport Clips provides haircuts for men and boys.
  • Panera Bread is a national chain that serves sandwiches, salads and pastries.
  • Chipotle Mexican Grill is a national chain restaurant serving made-to-order burritos, tacos, wraps and salads.
The Wicked Pour and Hungry Greek will open soon at Starkey Ranch Business Park, at State Road 54 and Heart Pine Avenue. (Kathy Steele)

Starkey Ranch Business Park (State Road 54 and Heart Pine Avenue)

  • The Wicked Pour is a craft beer, wine and taproom with board games, giant Jenga and cornhole.
  • Hungry Greek is a casual restaurant chain offering fast Greek food.
  • Urgent Vet offers after-hours care for pet illnesses and emergencies.
  • Abela Story, a women’s boutique, offers trendy styles for all tastes, and accessories.
  • Encore Nail Salon provides nail art and design, and other services.
  • Chase Bank is a full-service bank.
  • YogaSix is a hot yoga-style studio.
E sushi and Grill, a Japanese restaurant, is expected to open soon at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Starkey Ranch Town Square (State Road 54 and Gunn Highway)

  • Santelli Pizza & Pasta is a family-owned Italian restaurant with pizzas and pasta dishes.
  • E sushi & Grill is a Japanese restaurant.
  • J. Joseph Salon is a luxury hair salon.
  • Great Clips is a discount, walk-in hair salon.
  • Quality Plus Cleaners provides laundry and dry-cleaning services.
  • The UPS Store offers mailing, printing and mailbox services.
  • A dental office, which has not yet been identified, is on the outparcel across from Santelli Pizza.

Published July 29, 2020

Development is ramping up in Zephyrhills

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Except for some weeks throughout March and April, the COVID-19 hasn’t halted much new development within the City of Zephyrhills.

That’s the word from Zephyrhills Planning Director Todd Vande Berg, who outlined a number of citywide projects during an East Pasco Networking Group virtual meeting on June 23.

Perhaps the most notable setback, Vande Berg said, involved a slight delay in court installations at the forthcoming Sarah Vande Berg Tennis and Wellbeing Center, due to some extra safety and travel precautions taken from Miami-based construction crews.

However, the nearly $5 million project on Simons Road is proceeding well, with a grand opening scheduled for mid-to-late August.

Zephyrhills Planning Director Todd Vande Berg was the featured guest speaker at an East Pasco Networking Group virtual meeting on June 23. (File)

Aside from that, the planning director said, “I haven’t heard of a lot of slowdown, at least in our community.”

Underscoring the point is the myriad projects and initiatives Zephyrhills has in the pipeline — mainly in regards to new residential construction.

Larger single-family developments underway include The District at Abbott’s Square, Zephyr Lakes, Hidden River, Links at Calusa Springs, plus various expansions to the Silver Oaks and Silverado communities, respectively.

In other words, the city’s real estate market is “very hot right now,” Vande Berg said.

He explained, “I don’t know where all these people are coming from, but these housing subdivisions are selling homes for over $300,000 with HOAs and CDDs. I wasn’t sure how that’d work in Zephyrhills, but you drive up to Silverado and before the lot infrastructure is completed, you’re seeing a ‘Sold’ sign, so it is amazing.

“Even through this COVID-19 environment the residential housing…has really stayed very strong, which helps the city from a budget and revenue standpoint.”

Vande Berg added another 550-plus residential development is being planned around the new tennis center and should be underway a year or so from now.

The Lennar project will feature one-story villas, two-story townhomes and three different lot sizes. “It’s going to be a unique project,” Vande Berg said, adding, “we’re just beginning the due process on that.”

The planning director touched on a number of commercial developments, too.

Much is contingent on the addition of two signalized intersections on U.S. 301, Pretty Pond Road and Medical Arts Courts.

Funding for the $2.3 million project is in the state budget for this fiscal year. The aim of the traffic signal project — already out to bid — is to speed up potential commercial development in the northeast and northwest corners of U.S. 301 and Pretty Pond, and to improve access to the Merchants Square and Townview Square shopping centers.

The project will “spur a lot of development” along the intersection, Vande Berg said.

Additionally, a slew of light industrial businesses have recently set up shop at Park Place Center — an industrial park situated on Chancey Road south of Skydive City. That development is funded by a group of local investors.

“There’s a lot of activity going on in there,” Vande Berg said. “If you get a chance, go back there and drive around in that industrial park and you’ll see everything that’s going on in there.

Zephyrhills will join more than 100 other cities and water treatment facilities across the country in a federal lawsuit that is going after various companies that manufactured firefighting foam containing chemicals found to contaminate water wells. (File)

“We’re always excited when we have new, quality industrial manufacturing coming in, that creates jobs, they don’t require a lot of city services, and they generate a lot of ad valorem revenue for the city, so it’s always very positive, and you see that happening, to help diversify our community economy, and just good business overall,” Vande Berg said.

Another visible construction project underway is the rebuild of Jerry’s Crystal Bar on Gall Boulevard. The bar had been a community landmark downtown for over 60 years, until a fire destroyed the building last May.

The project will fall under the requirements of the city’s form-based code for the U.S. 301/Gall Boulevard corridor area, whereby the facade is aligned right up to the street with a wide sidewalk and all parking is situated behind the bar.

The planning director described the new building as “a big improvement” from beforehand, adding future projects within the corridor will be required to meet form-based code — a tool used to regulate new development in a manner compatible with the community’s vision.

For example, Vande Berg noted a builder is looking to erect townhomes on Seventh Street, so those structures likewise would be situated right up to the street with backlot parking.

Vande Berg observed of the zoning regulations: “You’ve probably seen that in other communities where it’s been pretty successful, so we’re doing the same thing here.”

Another anticipated project moving along is a new 14,000-square-foot Veterans Affairs clinic, at 378727 Eiland Blvd. Construction broke ground last June, but work halted after last-minute changes to modify the facility’s design and layout.

Those site plan changes were recently approved by the city’s review committee, Vande Berg said, “so they should be getting along with that pretty soon, we anticipate.”

In the arena of new eateries, Zephyrhills is set to land Chipotle and Chick-fil-A franchises in the near future.

Chipotle has been approved by the city for a small commercial outparcel in the Zephyr Commons Shopping Center and construction should begin soon, Vande Berg said.

Chick-fil-A, meanwhile, will be located at the northeast corner of U.S. 301 and Pretty Pond Road. The franchise is likely waiting until the new traffic light project is a go before construction gets underway, Vande Berg said.

Some other updates and happenings for Zephyrhills the planning director shared:

  • An extension of Kossik Road is complete, to service the Abbott Park residential development.
  • The city is working with the Florida Department of Transportation (FDOT) on continuing State Road 56 east of U.S. 301 with four-lane alignment alternatives, as well as one-way pairs on Gall Boulevard.
  • The city received a $15,000 grant from Duke Energy toward the long-range Zephyrhills Industrial Corridor master plan.
  • The city has applied for a $15,000 grant from the Florida Department of Economic Opportunity (DEO) to revamp the housing element of its comprehensive plan.

Published July 08, 2020

Zephyrhills is gearing up for big changes in 2020

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As a new decade approaches, the City of Zephyrhills plans to open a much-anticipated tennis facility, plans to extend its airport runway, will be engaged in infrastructure improvements and could possibly end a 60-year tradition of operating its own fire department.

Here’s a closer look for what’s on the horizon for 2020 and beyond:

Sarah Vande Berg Tennis & Wellness Center
The $4.9 million Sarah Vande Berg Tennis & Wellness Center is expected to be open in late summer, about a year after its July 2019 groundbreaking.

The much-ballyhooed facility, at 6585 Simons Road in Zephyrhills, will feature:

  • Eleven outdoor tennis courts (eight clay, two hard surface, one exhibition), eight pickleball courts and four padel courts
  • An adjoining 7,400-square-foot indoor wellness center, with a fitness and rehabilitation studio, salt/sauna room, cryotherapy, pro shop, café, kid’s area and more.

Zephyrhills City Manager Billy Poe recently told The Laker/Lutz News that the city also has requested an additional $1.5 million in state appropriations for a second phase of the project, which would encompass a 30,000-square-foot multipurpose indoor facility for tennis, soccer, athletic training, banquets, receptions and so on.

Zephyrhills Fire Department consolidation?
The Zephyrhills Fire Department could be absorbed by Pasco County Fire Rescue sometime in 2020, after nearly 60 years of operation and tradition.

The county is drafting up a tentative agreement that will be presented and reviewed by Zephyrhills officials sometime in early 2020, Poe said.

The move is due in part to funding and staffing issues that have plagued the city’s fire department, the city manager said.

Should the merger occur, Pasco County Fire Rescue would operate the city’s two fire stations and would absorb the city’s fire department personnel at their proper pay step.

The county also would ensure and maintain additional staffing needs at both stations and place an ambulance within the city limits.

Zephyrhills Municipal Airport’s runway 1-19 is getting a $5.9 million extension. (File)

Airport runway extension
Work is progressing to extend Zephyrhills Municipal Airport’s runway 1-19, a measure to accommodate larger passenger and corporate jets, and spur aviation and industrial development.

The city received $5.9 million in state appropriations to extend the runway by 1,200 linear feet — which will bring it to about 6,200 feet.

Engineers and officials are analyzing the design of the project, keeping in mind any potential  impacts it could have on Skydive City’s landing zone, Poe said.

The airport also is set to receive an upgraded fuel farm, as well as airfield beacons and lighting improvements, he said.

Relocation of U.S. 301/Pretty Pond Road traffic signal
Development plans at and near the corners of U.S. 301 and Pretty Pond Road have prompted the relocation of the traffic signal that currently is located at Merchants Square and Townview shopping centers, to a new location at Pretty Pond Road.

The city is working with the Florida Department of Transportation on the design, and has requested $2.3 million in state funds  for the project. If funding comes through, construction likely would begin in August or September. Completion is targeted for early 2021, the city manager said. Relocating the signal would improve traffic flow, he said.

Meanwhile, the city has budgeted $600,000 for road resurfacings in 2020, the most significant being 12th Street in front of Zephyrhills High School.

New developments on tap
Zephyrhills expects to see a surge in population growth over the new decade, as residents move in to make their homes in residential projects that are now at the permitting stage, are already coming out of the ground, or have received entitlements for future development.

Larger single-family developments include The District at Abbott’s Square, Zephyr Lakes, Hidden River, as well as expansions to the Silver Oaks and Silverado communities. Meanwhile, Wire Ranch Apartments and Pretty Pond/Wire Road Apartments are some of the larger multifamily units in the works.

Commercial development is expected to follow.

Chipotle and a Chick-Fil-A are expected to open in Zephyrhills, and there are rumors the city could become home to some other chain restaurants and businesses.

Published January 01, 2020