The Laker/Lutz News

David Engel

A closer look at Pasco County’s economic growth

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Not many people understand the inner workings of Pasco County’s economy quite like David Engel, director of the county’s Office of Economic Growth.

Engel shared some of those insights as the featured guest speaker during The Greater Zephyrhills Chamber of Commerce July business breakfast at Golden Corral in Zephyrhills.

Engel’s office serves as the fiduciary and administrator of Penny for Pasco. It is tasked with executing the goals and strategies outlined in the county’s adopted Economic Development Plan and the Pasco County Commission’s adopted Strategic Plan.

In his role, Engel promotes economic development, job creation, and targeted industry recruitment and expansion for the Jobs and Economic Opportunities Trust Fund (Penny for Pasco) program.

David Engel (Courtesy of Pasco County)

Engel also provides oversight to the county’s Jobs and Economic Opportunities Committee.

He brings wide-ranging experience to the role, including more than 16 years of experience as a municipal planning director and transit-oriented development manager.

He also spent 10 years on Wall Street, as a senior research analyst, specializing in public finance, transportation and energy technology systems.

Workforce demographics
Engel’s 30-minute talk — during the July 1 gathering — was replete with details about Pasco’s evolving labor demographics.

In 1990, about 23% of the Pasco’s workforce commuted outside the county, which at that time was essentially a rural and agricultural county, Engel said.

By 2000, the out-of-county workforce commuter figure ballooned to 42%, and now, it’s roughly 46%.

Engel put those facts into perspective: “What that means is there’s 200,000 people that are working in this county, 46% of them get in the car and drive elsewhere, and that’s why, driving over today at 5:50 this morning, I hit traffic on (State Road) 54, if you can believe it, because the Suncoast Parkway’s the main commuter for the Tampa Bay area.”

Despite frustrating traffic pileups, Engel emphasized that the Pasco County Commission is “committed to a balanced lifestyle” incorporating a place for residents to live, work, play, learn and celebrate culture.

Engel is a member of the American Institute of Certified Planners and holds a master’s in city and regional planning from Rutgers University.

He said through smarter development initiatives, the county is “providing a more inclusive environment so that people that live here can work here, they can send their kids to good schools, (and) there’s options.”

The county, he said, is refocusing its intention to create development that’s aesthetically pleasing and provide more than houses.

“We’re creating communities, not subdivisions,” Engel said.

His office also focuses on job skills training.

He said that the No. 1 question prospective businesses have is: “Where are my people going to live, and how am I going to get to work?”

Pasco’s unemployment rate is below both the state and region’s jobless rate.

He attributes that to the county’s “very sustainable, good economy.”

Engel also touted the benefits offered through programs such as CareerSource and AmSkills. The programs help people to attain skills, which improves their opportunities to land good jobs. And, it helps companies that have a need for trained workers.

Only 4.6% of the jobs in the county are in the manufacturing sector, Engel said.

But, he said, they are high-paying jobs and give young people good opportunities.

Engel also highlighted the increasing need for private employers to find buildings that are ready to house their operations.

When he joined the county three years ago, Engel said, inquiries would come in from companies looking to relocate to the area that would require 10,000 square feet to 15,000 square feet of workable space, within two months.

Satisfying the surging demand was a problem at the time.

“We had no inventory,” he said. “We really didn’t have the infrastructure to deal with the demand in the county.”

To resolve this matter, the county has what’s called Pasco Accelerated Development Sites (PADS) and Pasco Occupant-Ready Structure programs (PORS), funded through Penny for Pasco.

The programs provide “loans to support office and industrial-type development to provide the inventory here to absorb the demand that is coming in the door,” Engel said.

The county now has several hundred thousands of square feet of Class A office space up along the Suncoast Parkway and Northpointe Parkway (called NorthPointe Village), as well as State Road 54, near Ballantrae (called 54 Crossings). Asturia Corporate Center — a flex-industrial space along Lakepointe Parkway, in Odessa, has gone up, too.

There’s also demand for more light-industrial buildings — think spaces with 30-foot ceilings and loading docks — especially throughout East Pasco, the economic development expert said.

“We have so much demand for that. The east side needs it bad,” Engel said.

‘Trophy projects’ abound
The speaker went on to discuss a trio of what he referred to as “trophy projects,” in the county’s pipeline.

He first outlined Overpass Business Park, set on a 100-acre property at Old Pasco Road, that was formerly a county spray field.

The targeted industrial and office development master plan will support about 860,000 square feet, projected to create at least 1,500 new full-time jobs.

Commissioners approved a proposed incentive package to encourage the Rooker Company, based in Atlanta, to create an industrial park on the land.

It was initially made possible through a state grant in the waning days of former Florida Gov. Rick Scott’s administration, Engel said. The grant was to rip out old infrastructure and create a development-ready site.

Work began in February. A ribbon-cutting for the first industrial building is expected next summer.

This is a rendering of Avalon Park Wesley Chapel, an urbanized mixed-use development off State Road 54, including a mixture of residential, commercial and general office use.

The project is both ahead of schedule and under budget, Engel happily added.

A second notable project is the build out of the Lacoochee Industrial Area, which spans 90 acres near Bower and Coit roads.

The project area eventually will accommodate approximately 700,000 square feet of industrial/light industrial development to generate up to 1,000 new full-time jobs.

Community Development Block Grant and state appropriations are being combined toward rebuilding and repaving Coit Road, Bower Road and Cummer Road, he said.

Plans are in motion, as well, to construct a rail spur in the industrial area.

A targeted industry is already in place — The Reinforced Earth Company, which is a concrete product supplier that’s been hiring.

“Those are probably the first (new) jobs in Lacoochee in probably three or four decades that have been created,” Engel said.

The revitalization seeks to stimulate a community, in northeast Pasco, that’s been struggling since the sawmill company closed in 1959.

“It’s one of the most impoverished areas in the state of Florida. It’s sad, actually,” Engel said.

“When I first came here, I took a tour of the county. I saw a sign at a church that said, ‘No meals today,’ that’s how poor it is. The churches, because of the demand, had to turn people away for nourishment.

“They’re isolated and stranded, don’t have broadband service, the roads are in bad shape, people are living in actual shacks with metal roofs and vegetation (is) growing on them.”

Meanwhile, the picture is quite different in the Avalon Park Wesley Chapel development, which is located along State Road 54.

The urbanized mixed-use development situated on 215 acres will feature multi-story buildings with residential, commercial and general office uses.

The project calls for 2,695 residential units, 165,000 square feet of Class A office space and 190,400 square feet of commercial development. It is expected to generate 1,065 new full-time jobs, situated in a walkable neighborhood.

The owner-operator of the project is integrating public infrastructure, such as parking decks and roads, to meet the needs of the concentrated area.

Avalon Park Wesley Chapel will offer places to shop and work in its downtown hub that will be connected to its residential neighborhoods by tree-lined streets, walkways and bike paths.

Imagine restaurants, bakeries, coffee shops, bars and entertainment, hair and nail salons, as well as activities such as dance, gymnastic and karate studios.

The county offered up $32 million in ad valorem tax rebates to see the project through — with an expectation it will generate about $90 million in tax dollars on the backend.

Engel described Avalon Park as “a great project” creating “a downtown urban development for Wesley Chapel.”

Having a downtown area will help create a sense of place, where the community can gather, Engel observed.

He also noted its close proximity to Zephyrhills, making it convenient for the city’s residents to take advantage of Avalon Park’s offerings, if they choose to do so.

Challenges ahead
Elsewhere, Engel touched on multiple big-picture challenges the county faces in present and future.

One major task, he said, is identifying redevelopment opportunities, chiefly along older commercial corridors such as U.S. 19 and U.S. 301.

The corridors have the necessary infrastructure, but have long been synonymous for blight, graffiti and homelessness, issues that otherwise “really detracts from the hard-working community,” he said.

“That is stigmatizing this county,” said Engel. “You go out to other parts of this (Tampa Bay) area, (people) haven’t been up to Pasco in 20 years, and they’re just talking about U.S. 301 and U.S. 19 and how bad it looks, and they don’t have a clue, and we have to reeducate people using smart redevelopment.”

Another challenge for Engel’s office is finding additional ways to support Pasco’s small businesses — noting 80% of county businesses have fewer than 25 employees.

Penny for Pasco, in its current iteration, is only allowed to address target industries.

So, Engel and one of his staffers are using a small business engagement survey to better understand those business needs and desires.

A data-driven report will be presented to the county board, as Penny for Pasco funds are being authorized, Engel said.

Published July 21, 2021

What A Year It Was in Avalon Park Wesley Chapel!

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There certainly were many challenges in 2020, but also many good things to reflect on, that we are proud to share with you. Here are some highlights of the year from the team at Avalon Park Wesley Chapel.

Partnership with the Pasco Fine Arts Council
In 2020, Avalon Park Wesley Chapel continued its partnership with the Pasco Fine Arts Council and its East Pasco Fine Arts Gallery, which is located in the community’s Welcome Center.

Before the pandemic closed the gallery down in March, three shows were held for watercolor artists Joye Moon and Lionel Sanchez, as well as contemporary painter Richard Terrill, who also is a resident of Avalon Park.

Jo Baughman, longtime director of the Pasco Fine Arts Council, recently passed away. She was involved with the arts organization for 22 years.

This arts partnership began in 2019, led by Jo Baughman, longtime director of the Pasco Fine Arts Council (PFAC), who sadly died in September.

It was just a year earlier that Avalon Park’s executive team met with Baughman to offer their Welcome Center as a new gallery on the east side of the county. The developer also committed to building a permanent Arts Center in its downtown in coming years.

For Baughman, who was involved in the Pasco Fine Arts Council for 22 years, the invitation from Avalon Park Wesley Chapel to work together accomplished a long-held dream.

In the year that Baughman headed up activities at the East Pasco Fine Arts Gallery, there were bi-monthly art shows exhibiting the works of local artists, and several workshops for beginning and experienced artists. And, when the pandemic changed how people could meet, Baughman organized virtual art shows and workshops.

The loss of Baughman was especially emotional for Stephanie Lerret, who worked closely with Baughman to set up the location of the East Pasco Fine Arts Council at Avalon Park Wesley Chapel. “Jo had an unrivaled passion for the arts! Her desire to share that passion with others was an inspiration. We are blessed to have known Jo and to absorb her knowledge of the finer things,” said Lerret, senior vice president of the Avalon Park Group.

Pasco County Backs Downtown Avalon Park
In February, the Avalon Park Group received overwhelming support and backing from the Pasco County Commission to create a brand-new town center in its Wesley Chapel community.

Downtown Avalon Park Wesley Chapel is being established as a mixed-use development on 215 acres, and includes four freestanding office buildings that will have a mix of retail and commercial uses. The first phase is already under construction and, when completed, will have 75,000 square feet of commercial space within walking distance to residents living in the community’s single-family homes, townhomes and apartments.

“We are creating a real downtown with businesses offices, shops and restaurants, because we want to greatly reduce the need for our residents to drive outside their community to get to work, take kids to school, shop and dine, and enjoy indoor and outdoor activities,” said Lerret. “And now, with the full support of Pasco County, downtown Wesley Chapel will become a reality within the next few years.”

The Pasco County Commission unanimously voted to approve an incentive package totaling $33.5 million. The agreement outlines that in exchange, the Avalon Park Group will spend about $83.3 million to build roads, multi-story parking decks and transit-related infrastructure.

The project is expected to generate 1,065 full-time jobs and have a total economic output of $84.4 million, according to county documents.

Avalon Park Wesley Chapel will include 2,695 residences, 165,000 square feet of class A office and 190,000 square feet of commercial space. “Fifty percent of the residential trip generation on the site will stay on the site, once the project is complete,” said David Engel, manager of the county’s office of economic growth.

New Townhomes by Avex Homes
In April, Avex Homes introduced the first townhomes in Avalon Park Wesley Chapel, with two-car garages and private alleys in the rear.

“Our townhomes are beautifully designed with upscale custom finishes and offer buyers a tremendous value for the Wesley Chapel area,” said Cheryl Gonzalez, sales representative for Avex Homes. “Plus, every home comes with a two-car garage — something you rarely find in townhomes that begin under $250,000.”

Three floor plans are available, ranging from 1,608 square feet to 1,834 square feet, each with three bedrooms and 2.5 baths. Homes are solidly built with families in mind, and rich in architectural design, with distinctive exteriors and open floor plans. Each home has a front porch, covered lanai or private breezeway that connects to the garage.

“Buyers love our townhomes’ cozy feel and old-fashioned, traditional look,” said Gonzalez. “Our buyers can upgrade their home’s finishes to their individual lifestyle and design preferences, including flooring, cabinetry, countertops and lighting. These are not cookie-cutter homes.”

New Avex Model Home
A beautiful new model home by Avex Homes opened in June. The new Clayton model is one of the builder’s most popular plans because its spacious floor plan is perfect for families of all kinds.

“This is my favorite floor plan because it’s very open, but at the same time, everything is very nicely tucked away, which makes it feel much larger than its 2,000 square feet,” said Carlie Meadows, a sales associate for Avex Homes.

Meadows explains that every home built by Avex Home comes standard with granite countertops, 42-inch kitchen cabinets and ceiling heights of 9 feet, 4 inches on both the first and second floors.

The home opens into its dining room, which shows off the open floor plan that flows into the great room and kitchen. The master bedroom suite is on the first floor — a very popular feature that is attractive to families with children, and empty-nesters. A huge walk-in closet is located through the master bath.

The two additional bedrooms upstairs are quite large, at 14.4 feet by 11.2 feet, and each has a large walk-in closet. A full bath is located between the two bedrooms.

D.R. Horton to Build 1,000 Homes
In July, D.R. Horton announced that it will be building 1,000 homes in Avalon Park Wesley Chapel as the exclusive builder in the third phase of this prestigious master-planned community.

Currently underway is the construction of several townhome and single-family home models, which will open in early 2021 in Avalon Park’s new Westgate Village community. Pre-sales are expected to begin soon.

Single-family homes will be built on 40-foot to 50-foot homesites, with nine floor plans ranging in size from 1,504 square feet to 2,601 square feet. Homes will offer three to five bedrooms, two to three baths, and two-car garages, giving families square-footage options that best meet their needs.

Townhomes will include three bedrooms, two-and-a-half baths, and a one-car garage with a two-car driveway. Two floor plans will be available at 1,673 square feet and 1,758 square feet.

The Westgate Village community will embrace its own set of amenities for residents, including a resort-style pool, open-air clubhouse with an outdoor kitchen, playground, open sports field, and picnic area with pavilions.

New K-6 Charter School Opens
Few planned communities can boast of a tuition-free charter school at their main entrance. But this bragging right goes to Avalon Park Wesley Chapel, which is proud to welcome Pinecrest Academy Wesley Chapel.

The school opened its doors on Aug. 10 to over 600 students in kindergarten through sixth grade. Students in all grades are immersed in new technologies, including robotics, and work in fully functioning STEM labs — something most schools do not offer.

“All Pinecrest schools have an emphasis on high-quality instruction. We’ll continuously be monitoring the data so we know what each student needs, and have many different programs available to focus on the needs of the individual student,” said Principal Aimee Mielke.

The school, on State Road 54, has several sections at every grade level, and will be adding seventh and eighth grades in coming years. The school also offers self-contained classrooms for gifted students, where pacing will be faster and performance tests much more in-depth.

Technology is an essential component of the new school, Mielke explained, and everything purchased for classrooms was chosen for student engagement. Laptops are provided for every student in grades two through six, as are iPads for first-graders and kindergartners.

Blue and green colors brilliantly burst along the hallways of the modern building that has 49 large classrooms, oversized art and music rooms, and high-tech science labs. The school is visually notable with unusual windows in the shape of half-moons, circles and squares that give students and faculty stunning lake and conservation views.

“Pinecrest Academy Wesley Chapel, along with New River Elementary, are essential elements of building a brand-new town,” said Lerret, of the Avalon Park Group. “We are ecstatic to have both schools in our community to give our residents the best options and opportunities for themselves and their children.”

New River Library to Reopen in January
After months of work, Pasco County Libraries in January is reopening its New River branch, which is located at the west entrance of Avalon Park.

Having a library in the center of the community is something residents truly love and value. The New River Library is being completely renovated, including expanding both the size of its building and outdoor areas. The county also is upgrading the library’s technology capabilities, and when the library reopens, will be a showpiece for all of Pasco County.

Visitors will love the library’s modern new look, covered walkway entry, much faster Internet speeds, expanded youth areas, and a makerspace that opens into a shaded classroom for outdoor activities.

Makerspaces are do-it-yourself centers that foster hands-on discovery and stimulate imagination. An expanded garden makerspace will include programs hosted by Pasco County Extension agents and master gardeners.

Also, new at the library will be a unique children’s activity, Story Walk, which will encourage children to follow a winding path where they will stop at stations and read pages from a storybook.

Published December 30, 2020

Santander will bring 875 jobs to Pasco

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Pasco County scored two big wins last week.

First, it sealed a deal with Santander Consumer USA to set up shop in the county, and to create 875 new job opportunities in Pasco.

Second, it found a way to give new life to a vacant building, at a prominent spot.

“Since about 2016, we’ve had a very difficult time in explaining why we have this (vacant) big box building, right at the entrance of our county, at Suncoast and State Road 54,” Bill Cronin, president and CEO of the Pasco Economic Development Council, Inc., said in remarks to the Pasco County Commission.

Pasco County officials and representatives from Pasco Economic Development Council Inc., and Santander Consumer USA celebrate the agreement expected to attract 875 jobs to Pasco County. (Courtesy of Pasco Economic Development Council)

“Super Target has remained empty for four years, despite our healthy growth.

“I’m happy to say that because of the specialized need of that building and the specialized use, we do have a special company that is taking that building,” Cronin said.

Cronin and David Engel, manager of the county’s office of economic growth, explained the details of the incentive package that’s being extended to Santander to persuade it to choose Pasco County.

Efforts to land the company began several months ago, when Santander Consumer USA came to the county during a national search conducted by Newmark Knight Frank.

“The goal was to locate a modern and efficient site that could accommodate future expansions,” Cronin said.

The search went beyond finding a site, he said.

It “was also a search for sustainable talent pipeline in a community with great livability.

Santander Consumer USA will be investing $22 million in Pasco County, Cronin said.

“The company will be paying over 115% of our current county average wage,” Cronin added.

The agreement details that Pasco’s average annual wage paid to workers in all industries is $38,338, as reported by Enterprise Florida Inc., and compiled by the State of Florida, Agency for Workforce Innovation, Labor Market Statistics.

Santander has agreed to create the 875 jobs within five years, and to pay at least $46,283 in average annual income for those jobs. To qualify for the incentive, a job must be staffed for at least one year.

Santander plans to renovate and occupy 115,425 square feet of the former Target store building, at 16400 State Road 54, in Odessa. The big box store has been vacant since 2016. (File)

Santander also will be offering career opportunities for the county’s bilingual workforce, which is expected to help the county’s Hispanic population — which makes up the county’s largest ethnic population, Cronin said.

“The economic impact to gross county product to Pasco is $129 million over the next five years,” Cronin added.

Their parent company, Banco Santander, is located in Spain, Cronin said, describing it as one of the world’s largest banks.

“If you have an automobile loan in Latin America, it’s probably from Santander,” he said.

In fact, Cronin added, “Banco Santander was named, just last week, Bank of the Year in the Americas, Brazil, Spain and Argentina, by The Banker, which is a global financial intelligence organization in London.”

Engel spelled out the terms of the economic incentive package.

“For the 875 jobs, the Pasco EDC recommends a $1,750,000 to be paid out over a 10-year period, and a 10-year tangible tax reimbursement, totaling up to $342,000,” Engel said.

Years one through five the incentive will be 50% of Santander’s tangible tax and years six through 10 will be 25% of their tangible tax, he added.

“This, in fact, is the most cost-effective job creation incentive that we’ve offered a company. It’s equivalent to $391 a job,” Engel said.

The incentive agreement notes that Santander intends to make interior and exterior renovations of 115,425 square feet of the old Target store, at 16400 State Road 54, in Odessa.

Backup materials for the board’s agenda item note: “The staff recommendation to

approve the tangible tax reimbursement in this case is based on the unique aspects of this project since it involves the redevelopment and occupancy of a former “big box” retail building by a qualified target industry, at significant expense, in one of the county’s most important high visibility economic growth and job creation corridors.”

It adds: “The recommended tax reimbursement incentive in this case should not be considered a precedent for reimbursement for interior improvements that may be made by other companies in the future, even if such companies qualify for a job creation incentive or are a qualified target industry.”

Background materials in the agreement note that Santander qualifies as a targeted industry, in the financial services sector.

A table in the agreement lays out the company’s plans to gradually add the 875 employees, beginning with 400 in 2021, with a total of 875 by 2025.

Ernie Ocasio, a senior vice president of Santander Consumer USA, told county officials that the company is eager to come to Pasco, and praised the county’s rich resources.

Pasco County Commissioner Kathryn Starkey remarked that she had been so upset about news of the Super Target’s closing that she had appealed to company officials to try to keep it open. It turns out that this new use is better for the county than having a big retailer at that location, the commissioner said.

Commissioners unanimously approved Santander’s incentive package.

What: Santander Consumer USA is setting up shop in Pasco County
Where: On State Road 54, near the Suncoast Parkway, in the old Super Target location
Detail: The company plans to hire 875 workers in the next five years.
When: The company plans to begin hiring in 2021.

Published December 16, 2020

Pasco board keeps door open for more AmSkills funding

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The Pasco County Commission recently approved the expenditure of $125,000 to support AmSkills Inc., a youth and adult workforce training program.

Plus, commissioners kept the door open for additional funding in future years for the organization — at the urging of County Commissioner Kathryn Starkey.

Commissioners had been set to consider the $125,000 request during their Nov. 17 meeting on the board’s consent agenda. When items are on that portion of the agenda, they are approved in a single motion — unless a commissioner or member of the public asks for the item to be pulled for discussion.

Pasco County Commissioner Kathryn Starkey is a staunch advocate for jobs training programs, particularly those that help people learn skills to equip them for good-paying jobs. (File)

Starkey requested the AmSkills issue be pulled because she objected to a phrase in the proposed approval that would have precluded the organization from seeking additional future operating funds from the county.

“I think it’s a mistake to put something that we can never ask for operating funds again,” Starkey told her colleagues.

“I just ask that we keep it at the $125,000, and then see what happens next year, but don’t put something that hamstrings anyone in perpetuity, because what we’re doing with workforce training and helping people get great jobs is amazing,” she said.

She also informed board members that AmSkills is moving from its location, which had been provided by Pasco County Schools, to its own building next year.

She said it also plans to expand its training program, and has been contacted by the Tampa Bay Builders Association, Withlacoochee Electric Co., and others to help set up training programs for them.

She noted that the jobs training program is gaining national recognition for its programs, but noted the county’s funding is the only funding that can be used 100% for operating costs.

“When you get grants, most of the time it’s for capital or specific things, but not operating,” Starkey said.

David Engel, manager of Pasco County’s office of economic growth, told commissioners that in general, the county triples to quadruples its return on investment when it spends money on programs that create jobs.

Engel also noted that “the work program that was submitted by AmSkills deals specifically with electronics and machining. They are working now with the Tampa Bay Builders Association on a very important trades program.”

Starkey said the new location will be advantageous for AmSkills and for people who need workforce training.

“They’re expanding their electrical program,” Starkey said.

Plus, AmSkills is making a move toward creating an innovation training center that will help other industries,” she said.

So, she urged the board: “Let’s leave the door open, and then we can judge it next year, if there’s a request.”

Starkey made a motion to that effect, which was seconded by Oakley and approved on a 5-0 vote.

In another action, the board passed a resolution recognizing national apprenticeship week and congratulated Justyn Bowes, who was named AmSkills apprentice of the year last year.

Bowes was so busy in his work he wasn’t able to receive the award last year, so he received it during the board’s meeting, in a presentation that was shared with commissioners via Zoom.

Bowes was one of the first high school students that started with AmSkills in 2015. He went to work as an apprentice in 2018, and at the age of 22, he travels extensively installing multimillion machines at key PharmaWorks locations.

“Justyn is a great example of how apprenticeships work,” said Peter Buczynsky, of PharmaWorks, in Odessa. “This is the model for the future, in growing our talent.”

Starkey noted: “We are now only one of two registered apprenticeship programs in the state of Florida. We were the first.”

Buczynsky added: “The nation is really looking to see what we’re doing here in Pasco County. It’s really impressive.”

“What a great opportunity that we have — a 22-year-old Pasco resident who is now traveling the world. It just chokes me up,” Starkey said.

Published December 09, 2020

Volunteers needed for Penny for Pasco committee

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Pasco County is recruiting volunteers for the Jobs and Economic Opportunities Committee.

The nine-member board oversees the Penny for Pasco sales tax program, including the Jobs and Economic Opportunities Trust Fund.

Duties include reviewing proposed Penny for Pasco projects to ensure they will create new jobs and boost economic growth.

The deadline to apply is Dec. 13. Applicants should submit a letter of interest and a resume to Economic Growth Manager David Engel at .

Members are appointed by the Pasco County Board of Commission for one- or two-year terms.

The committee meets, at minimum, on a quarterly basis. Also, an annual report is presented to county commissioners.

Members represent county industries, such as finance/banking, agriculture, real estate, and manufacturing, and other private industries.

Voters approved the penny sales tax in 2004 for city, county and school board improvements. It was renewed in 2012 for another 10 years. The county created the trust fund in 2015 specifically for targeted industry jobs and economic development that boosts the local economy. It generates about $60 million annually.

Projects paid with the penny tax include sheriff’s vehicles and equipment; conservation land purchases; transportation improvements, such as road construction and intersection upgrades; and various district school construction.

In the first round of Penny for Pasco revenues totaled more than $320 million, according to the county’s website. From January 2015 to Dec. 31, 2024, revenues are expected to reach about $700 million.

Published December 09, 2020

Soule Company plans expansion

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An economic incentive from Pasco County is supporting the expansion of a manufacturing business in Compark 75, off Wesley Chapel Boulevard.

Soule Company plans to construct a 100,000-square-foot building on a 7.7-acre parcel, at  26543 Wild Fern Circle. The new facility represents an $8 million investment, according to Pasco County figures.

The structure will be built next to the company’s existing 62,000-square-foot building, in the industrial business park.

Soule Company, based in Compark 75, plans to add a new 100,000-square-foot building. (Courtesy of Pasco Economic Development Council Inc.)

Soule Company has two divisions: One fabricates packaging products made to customer specifications; the other fabricates disposable foam positioning products for the medical community.

The professional packaging division distributes a full line of packaging and shipping supplies, including corrugated boxes, poly bags, strapping, stretch films, tapes, among others.

The medical division works closely with medical entities to design, develop, manufacture, and distribute products that assist in patient care, recovery, and healing.

The Pasco County Commission approved an economic incentive package worth $177,172 at its Aug. 4, to support the company’s plans.

The new manufacturing building will generate 25 full-time jobs, according to David Engel, the county’s manager of the office of economic growth.

The incentive package includes $50,000 for creating the 25 new jobs; a five-year reimbursement of tangible taxes, which totals $107,171; and, an employee training grant of $20,000 for Pasco-based employees, Engel said.

“The project will generate $4.69 million annually in gross county product, so the return on investment is very substantial,” Engel said, in recommending approval of the agreement.

Jennie Sammurr, who oversees business retention and expansion for the Pasco EDC, told commissioners “the Soule Company is a perfect example of why we have the BRE (business retention and expansion) program and why we do what we do.

“The Soule Company was incorporated in the state of Florida in 1956. This company has been very resilient, has overcome many economic climates that have been challenging — and have continued to grow and expand. Our small businesses are the backbone of our economy, our local economy and they are the backbone of our business community.”

When the Pasco EDC staff met with Jerry Flatt, the company’s CEO, they learned that the company has been considering an expansion for several years, Sammurr said.

“Their company manufactures packaging and shipping supplies and now they’ve added a medical division that allows them to service many of our health care facilities in the area, but also in the Southeastern United States,” she said.

The company has been located in Pasco County since 2001.

Flatt addressed commissioners, via a remote video feed, during the board’s hybrid remote-live meeting.

He told board members: “We’ve grown to the point that we need to add an additional facility.

“We do a lot of packaging with different companies, different manufacturers, both in Pasco, Pinellas and Hillsborough county. We even sell some product on the East Coast of the state of Florida,” he said.

The company’s medical division has grown exponentially, Flatt said.

“We have new contracts with a number of groups purchasing organizations,” he said.

“We’re looking to increase our business. We supply patient-positioning products that are manufactured out of foam. These are used in surgery applications, for positioning the patient, and that part of our business is really growing.

“So, we decided to put up a new building, and we appreciate the help that you all are offering, to be able to accomplish that,” Flatt said.

“In putting up that building, our medical division will move out of our existing building, which will allow more growth for packaging and allow the growth we need on the medical side,” he said.

He expects the company to hire 10 new employees in the first year, and up to 25 within the third year of opening the facility.

Commission Chairman Mike Moore congratulated Flatt on the company’s success.

Commissioner Jack Mariano thanked the CEO for choosing to expand the company in Pasco.

“We’re delighted to have you,” Mariano said.

Published August 12, 2020

Pasco County Backs Downtown Avalon Park

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The Avalon Park Group has overwhelming support and backing from the Pasco County Commission to create a brand new town center for the Wesley Chapel community.

Downtown Avalon Park Wesley Chapel is being planned as a mixed-use development on 215 acres located north of State Road 54, about three miles east of I-75. The plan includes four freestanding office buildings that will have a mix of retail and commercial uses.

Avalon Park Wesley Chapel is developing a downtown that includes four freestanding office buildings that will have a mix of retail and commercial uses.

The first phase is already under construction and, when completed, will have 75,000 square feet of commercial space within walking distance to residents living in the community’s single-family homes, townhomes and apartments.

“We are creating a real downtown with businesses offices, shops and restaurants, because we want to greatly reduce the need for our residents to drive outside their community to get to work, take kids to school, shop and dine, and enjoy indoor and outdoor activities,” said Stephanie Lerret, senior vice president for the Avalon Park Group. “And now, with the full support of Pasco County, downtown Wesley Chapel will become a reality within the next few years.”

In February, the Pasco County Commission unanimously voted to approve an incentive package totaling $33.5 million. The agreement outlines that in exchange, the Avalon Park Group will spend about $83.3 million to build roads, multi-story parking decks and transit-related infrastructure.

In all, Avalon Park Group is planning to spend more than $800 million to develop its Wesley Chapel community of homes and downtown center. In return, Pasco County has agreed to provide an annual rebate of the previous year’s property tax payments, which will be capped at $32 million. These county rebates represent 38% of the total cost of public improvements.

David Engel, manager of the county’s office of economic growth, spelled out some specifics at a recent county commission meeting.

Beat Kahli

“The typical buildings are four stories in height. Commercial will occupy the first floor and three floors of residential above it. There also are five to six parking decks and four freestanding Class A office buildings,” Engel said.

Avalon Park Wesley Chapel will include 2,695 residences, 165,000 square feet of Class A Office, and 190,000 square feet of commercial space, Engel said. “Fifty percent of the residential trip generation on the site will stay on the site, once the project is complete,” Engel said.

The project is expected to generate 1,065 full-time jobs and have a total economic output of $84.4 million, according to county documents.

“Instead of building subdivisions, we are building towns,” said Beat Kahli, president and CEO of Avalon Park Group. “Having jobs within our community is the best way to  resolve traffic congestion caused by daily commutes.”

Kahli’s company already has done a similar project — Avalon Park Orlando — and is currently developing Avalon Park Tavares and Avalon Park Daytona Beach using the same standards.

Commissioner Jack Mariano said he’s aware of Kahli’s “tremendous success” in Orlando.

“I know you’re going to have it right here, as well. I’m glad you picked Pasco County,” Mariano said.

Commissioner Kathryn Starkey added, “This is cutting-edge planning, right here. Being able to live, work and play in the same neighborhood is a great solution for sprawl.”

Published March 25, 2020

‘Downtown’ coming to Wesley Chapel

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Pasco County and Avalon Park Group/sitEX have reached an agreement on a package of incentives aimed at encouraging the development of a new downtown in Wesley Chapel.

The plan calls for a new mixed-use, urban-scale development on 215 acres, off State Road 54, in a community now being called Avalon Park Wesley Chapel.

Beat Kahli, who grew up in Switzerland, wants to create a place where people can get their daily needs met, without having to leave the community. (Courtesy of Avalon Park Group/sitEX)

Avalon Park Group/sitEX proposes to spend more than $800 million to create the new downtown, which will feature multi-storied buildings, with a mix of uses that will be within walking distance — thereby greatly reducing the need to drive outside of the community to go to work, take kids to school or meet various daily needs.

The Pasco County Commission voted 4-0, with Commission Chairman Mike Moore out ill, to approve an incentive package totaling $33.5 million.

The agreement outlines that the developer will spend about $83.3 million to construct a spine road through the project, multi-story parking decks and transit-related infrastructure.

The county has agreed to provide an annual rebate limited to 20% of the previous year’s property tax payments, which will be capped at $32 million and represents 38% of the cost of the public improvements.

Avalon Park/sitEX also plans four freestanding Class A office buildings, and has agreed to expedite the construction of the phase, containing a minimum of 75,000 square feet, in exchange for a loan of $1,250,250, which was approved as part of the deal.

David Engel, manager of the county’s office of economic growth, spelled out some of the specifics during the county board’s Feb. 18 meeting.

“The typical buildings are four stories in height. Commercial will occupy the first floor and three floors of residential above it. There also are five to six parking decks and four freestanding Class A office buildings,” Engel said.

The project will include 2,695 residential units, 165,000 square feet of Class A Office, and 190,000 square feet of commercial space, Engel said.

“Fifty percent of the residential trip generation on the site will stay on the site, once the project is complete,” Engel said.

“The return on investment (ROI) to the county is substantial,” Engel said. “We looked at the ROI based on the nonresidential development for the downtown.”

The project is expected to generate 1,065 full-time jobs and have a total economic output of $84.4 million, according to county documents.

Beat Kahli, president and CEO of Avalon Park Group, envisions creating a place people won’t have to leave, to meet their daily needs. Instead, they will be within walking distance to many of the activities they need or want to do.

A new downtown is planned in Avalon Park Wesley Chapel.

“When I moved from Switzerland more than 25 years ago, it wasn’t actually the mountains which I missed in Florida.

“I knew there were none.

“It wasn’t even that it was hot and humid,” he said.

What he missed, was living in a place where he could live, work and play.

“If you want to satisfy a daily need, you wouldn’t have to go in your car. That’s what I was used to, when I was growing up in Zurich, Switzerland.”

“Instead of building subdivisions, we have to build towns,” Kahli said, noting that’s the only way to resolve the traffic congestion caused by daily commutes.

Pasco commissioners are enthused by the plans.

“It’s such a great project,” said Commissioner Kathryn Starkey. “We’re just really excited to watch this come up out of the ground.

“This will really be downtown Wesley Chapel,” she said.

Kahli’s company already has done a similar project — Avalon Park Orlando — and is currently developing Avalon Park Tavares and Avalon Park Daytona Beach using the same standards.

Commissioner Jack Mariano said he’s aware of Kahli’s “tremendous success” in Orlando.

“I know you’re going to have it right here, as well. I’m glad you picked Pasco County,” Mariano said.

Commissioner Ron Oakley agreed: It’s going to be a great project for this area of Pasco County.

Starkey also noted: “This is cutting edge planning, right here. Being able to live, work and play in the same neighborhood is a great solution for sprawl.”

Published February 26, 2020

Former county spray field to become industrial park

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A 99-acre spray field on Old Pasco Road is poised to become an industrial park, which is expected to employ hundreds — under actions approved last week by the Pasco County Commission.

First, commissioners approved a staff recommendation to declare the property as surplus — making it available for sale.

Then, commissioners approved a proposed incentive package to encourage the Rooker Company, based in Atlanta, to create an industrial park on the land.

Commissioners also approved a purchase and sale agreement, providing a variety of conditions are met.

The property is about one-third mile south of the intersection with Overpass Road, which is where an interchange is planned with Interstate 75.

David Engel, Pasco County’s economic growth manager, briefed commissioners on the background of the deal at their Dec. 10 meeting.

Engel said the county received an unsolicited bid in the spring from the Rooker Company, to purchase the property for $2,850,000.

The company had calculated there would be 57 acres of developable land associated with this property, Engel said. Some of the remainder is needed for right of way for the I-75 interchange project and the widening of Old Pasco Road, while there’s also land needed for stormwater retention, there are hydrologic areas and there are designated wetlands.

“After an extensive amount of negotiation, the purchase price proposal has been increased to $3,596,500,” Engel said.

The purchase agreement is contingent upon compliance with the Master Planned Unit Development approved for the site in the spring of 2018, Engel added.

There are three conditions of sale:

  • The developer and the county must enter into a cooperative funding agreement for the first phase of development, which is 400,000 square feet. The total concept master plan is approximately 900,000 square feet of industrial construction.
  • Pasco County must remove the existing decommissioned wastewater infrastructure from the site. It also must regrade the property and install the basins.
  • The company must obtain all necessary land approvals for phase one.

Engel pointed out to commissioners: “The developer will be paying us for land that will be committed to road widening and also for the I-75 interchange.”

In a separate action, commissioners also approved an economic incentive to encourage the company to create new jobs.

County staff recommended $3.7 million in incentives.

“That amounts to $9.25 a square foot, which is the most economical incentive brought to the board so far, since the Penny (for Pasco, which supports economic incentives) was enacted in 2015,” Engel said.

The proposed first phase of the project calls for a 400,000-square-foot industrial park, which represents a $26.5 million investment, Engel said.

The first phase will create 427 direct and indirect jobs, and is expected to contribute to the gross county project, Engel added. “That’s a 13 to 1 ROI (Return on Investment),” he said.

Commissioners also agreed to an amendment to the agreement for sale and purchase that requires the county add to its five-year capital improvement plan — the widening of a section of Old Pasco Road to four lanes, from the south entrance of the property to Overpass Road, to four lanes.

Also, the financing — by a party other than the buyer —for the design, permitting and construction of the Old Pasco segment must be in place, such that the section of the Old Pasco be in place prior to the first certificate of occupancy for individual tenant premises for buildings within the project.

Commission Chairman Mike Moore said “We want to make sure that’s widened.”

Engel also noted that the design for the industrial park is “attractive, tilt-up industrial-style buildings. It’s a scale and prominence that has yet to be constructed here in Pasco.”
Commissioner Kathryn Starkey said  “I’m especially excited about the prospect for manufacturing at this site.”

Cason Bufe, vice president of real estate for Rooker, said the company is a family owned real estate business that began when Jack Rooker developed the company’s first industrial building in Atlanta.

Since then, it has developed and constructed more than 50 million square feet of industrial facilities across the Southeast United States, he said.

Rooker’s son, John, now manages the business and “has set a strategy that has led us to invest in pro-growth municipalities in Florida, South Carolina, Tennessee and Georgia,” Bufe said.

“We have a proven track record in developing business parks of this kind, and public-private partnerships with government entities, and I applaud Pasco County for having the vision to create the Penny for Pasco program, rezone this property and invest in the new interchange at Overpass Road and I-75. Each of those factors was critical to us. We look forward to working side-by-side with the county to attract quality jobs and grow the tax base for Pasco County and its citizens.”

Published December 18, 2019

Encompass Health plans move to Land O’ Lakes

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Encompass Health Corporation has announced plans to bring 179 jobs to Central Pasco.

The company, based in Birmingham, plans to build a 37,000-square-foot facility on about 6 acres in the Bexley Community, off State Road 54, in Land O’ Lakes.

It plans to locate its Central Business Office there, to provide medical billing and collection services to the company’s hospitals in 25 states and Puerto Rico, according to a company statement.

This rendering depicts the planned office for Encompass Health Corporation, which plans to bring 179 jobs to Pasco County. (Courtesy of Pasco Economic Development Council Inc.)

News of the company’s plans was announced at the Pasco County Commission’s Dec. 10 meeting, where the board voted on an incentive package aimed at attracting the company, a publicly traded company, whose shares are sold on the New York Stock Exchange.

David Engel, Pasco County’s economic growth manager, told commissioners that the building will be single-story, with an architectural façade that’s consistent with the design standards for the Bexley master-planned community, Engel said.

“It’s a one-story administrative office building. It’s quite a substantial project. There’s over $15 million in capital investment; 220 direct and indirect jobs; 179 will be working at this facility, at a minimum,” Engel said.

The capital investment includes acquisition of the land, according to county documents.

Engel said the project “contributes more than $10 million a year to the gross county product,” which amounts to a return on investment of more than 10 to 1.

Commissioners approved a $983,000 incentive package to attract the company.

Various features of that package are:

  • A job creation incentive for 117 of the administrative jobs (amounting to $234,000)
  • The mobility fee waiver for Class A office construction (estimated at $329,000)
  • A 10-year ad valorem reimbursement (estimated at $290,000); the first five years will be 50% of their ad valorem payment; and 25% for the back end
  • An employee training grant ($50,000)
  • A waiver of building county permit fees (maximum of $80,000)

Also, because the company falls within the definition of a qualified targeted industry, the county is offering “rapid response team and expedited permitting,” Engel said.

Besides saving time, the expedited process is “a large financial incentive to the applicant,” Engel said.

Bill Cronin, CEO and president of the Pasco Economic Development Council Inc., said ”We’re really excited about this company coming in, right into Central Pasco, creating some wonderful jobs.”

The Pasco EDC executive also noted that this project indicates that master-planned communities, such as Bexley, are started to develop their employment entitlements, thus rounding out the developments.

“Now, this development has true live, work, play at their development. You’ve got residential. You’ve got jobs. You’ve got retail. That means less people, potentially, on the road,” Cronin said.

Diane Daerr, director of Encompass Heath’s Central Business Office, said “we’re really excited about our new operation. The new building will allow us to have a lot of amenities for our workforce. Fitness center. Walking trails.

“We really like the setting of Bexley, and the walking trails and bike trails in that general area.

“You can literally live across the street from where our building is going to be, so we’re very excited about that,”” Daerr said.

Pasco officials have been working to shed the county’s image as a bedroom community, where thousands commute daily to jobs in other places.

“I think there’s something to be said about having a publicly traded company choosing Pasco for location for this regional operation. They will be serving 25 states here, and Puerto Rico. So, this is a real regional footprint for them. And, these jobs are good jobs,” Cronin said.

“As you all know, we’ve been focusing on our life sciences cluster,” he said.

In fact, Moffitt Cancer Center is seeking to boost its share of the state’s annual cigarette tax money to support expanded cancer care and research, both in Hillsborough and Pasco counties.

If the proposal moves forward, the new location in Pasco County would be near the Suncoast Parkway and State Road 52. It is being viewed by local leaders as having the potential to be a catalyst that would transform the Central Pasco landscape.

Cronin said that attracting new companies to Pasco, such as Encompass Health, talent being developed in the life sciences industry will have a place to call home, Cronin added.

Cronin also emphasized the project’s strategic location, near State Road 54 and the Suncoast Parkway, with easy access to Tampa International Airport.

Pasco County Commission Chairman Mike Moore applauded the company’s decision to locate in Pasco, which he describe as “the fastest growing county in the region, if not the fastest growing in the state and one of the fastest growing in the nation.”

Published December 18, 2019