The Laker/Lutz News

Florida League of Cities

Dade City approves contract for destination marketing campaign

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The City of Dade City is poised to launch a destination marketing campaign — with the aim of attracting more tourists, as well as engaging area residents.

To that end, Dade City Commissioners on June 22 unanimously approved a $14,200 contract with The Creative Stable Inc., a Dade City-based advertising, marketing, media and public relations firm operated by Jennifer Frazier. Frazier is the agency’s creative director, senior copywriter and general manager.

The scope of work entails the creation of a photo library ($2,500), the development of an advertising campaign ($3,200), the design of a destination website called DiscoverDadeCity.com ($1,000) and a video and short television spots campaign refresh ($7,500) — in collaboration with other Tampa Bay area multimedia companies.

Jennifer Frazier, creative director, senior copywriter and general manager of The Creative Stable Inc. (Courtesy of The Creative Stable Inc.)

In its proposal, Creative Stable listed its objective is for the municipality “to attract more foot traffic from surrounding areas to the downtown core of Dade City by visually portraying it as a unique, rewarding, memorable, and fun destination, thus increasing sales for area businesses.”

The proposal also outlines some of the city’s unique selling propositions. Those include Dade City’s small-town character; its historic buildings, including some Art Deco and Art Nouveau styles; its specialty retail, restaurants, brewery and events center; its public parks; its biking/hiking/walking trails; its cultural offerings, including the Dade City Center for the Arts and the Dade City Symphony; and, a new Visitor’s Center in the works and a splash zone being planned.

A photo library creation will encompass four days of on-site shooting by Rick Tauceda of Tampa-based Rick’s visual, to give the city hundreds of usable shots, be it streetscapes, historic churches, Kumquat Festival event action, local restaurants, pedestrians walking downtown, children playing at Price Park, cyclists and runners on Hardy Trail, and so on.

Meanwhile, a video refresh will be shot and produced by Tampa-based Diamond View Studios, updating a 2016 video library focusing on new footage and more experiential imagery “to avoid logos and storefronts as much as possible to give it a longer shelf life.” The group also will replace footage no longer relevant in the live, work, play, shop and dine spots, for 30-second high-definition television and social media spots.

In its advertising campaign for the city, Creative Stable will create “a cohesive series of community ads to develop wider market awareness for the downtown core.”

These would include:

  • An outdoor board
  • Print and digital ad series of five ads (live, work, play, shop and dine)
  • Social media campaign promoting 30-second spots and an invitation to visit
  • Event poster format
  • Event digital ad format
  • Event print ad

Meanwhile, the design of a “link-centric” destination website for Dade City would have pages to include, “Shop, Dine, Live, Work, and Play” in keeping with the themes of the marketing campaign. For instance, the “Play” webpage on the site would feature the Hardy Trail and city parks, along with other recreational opportunities such as TreeHoppers Aerial Adventure Park, and Lake Jovita Golf and Country Club.

The marketing plan also provides an option for ongoing support with a retainer fee, which can be modified to fit the city’s needs. The company recommended a monthly retainer of $1,500 (approximately 20 hours per month) to keep marketing consistent for the city over time, to provide event posters, print and digital ads, website updates and so on.

City leaders and merchants of late have expressed a need to attract a younger demographic and more foot traffic to support more contemporary types of businesses, such as bike shops, art galleries and taprooms.

As part of its proposal, Creative Stable garnered anonymous feedback from downtown business owners, who shared a mix of opportunities and concerns for the city’s ability to attract new people and thrive, including:

  • More affordable rent rates compared to Wesley Chapel
  • Too many empty storefronts
  • The need for a concert series at Agnes Lamb Park
  • Targeting day-trippers from Wesley Chapel, Lutz, New Tampa, Trinity
  • Incorporating more crosswalks to make the city more walkable and safer
  • Develop a curated mix of retail to better make the city a destination
  • More events needed to spur foot traffic

Commissioners like Dade City Mayor Camille Hernandez expressed enthusiasm with the full-throttled marketing blitz and its desired impacts.

“The time is right for Dade City to really move to that next level,” she said. “We want a very high-quality product.”

The mayor described Frazier as “really talented” and “a tremendous asset” having produced campaigns for Florida League of Cities and First National Bank of Pasco, and many other entities.

The Creative Stable Inc.

Frazier has lived in Dade City since 1985 and raised her family in the area. She recently was inducted into the Tampa Museum of Art and serves on the Gasparilla Arts Festival and Gasparilla Music Festival boards.

Commissioner Scott Black added it’s advantageous that Frazier’s company is nearby on Fort King Road “so we can hold her accountable and we can pull her in more easily anytime there is an event going or a need.”

Meanwhile, Dade City Manager Leslie Porter credited Frazier for recently assisting Dade City pro bono on a newspaper ad campaign where “she was a great help and really helped the city a lot.”

With an influx of growth and development on the horizon, Frazier said it’s an opportune time to begin promoting the city more aggressively.

The East Pasco municipality is poised to see some 14,000 new homes on the books within the next five years, plus a slew of downtown amenities and other unique, adventurous hotspots on the outskirts of town, just outside the city limits.

She put it like this: “I think we’re ready for our close-up now.”

Frazier thanked the commission for being receptive with the forthcoming initiatives, too.

“This has been months, and for a couple of us, years in the making to get to this point to try to create a cohesive marketing program for the City of Dade City, that’s easily repeatable, that’s going to bring in new people to our city, and also ignite those people who are already here, to get back and re-engaged, if they’re not already,” Frazier explained.

Work will begin once a signed contractual agreement is in place, outlining specific deliverables, terms and payment schedules.

As for a timeline for the marketing campaign, Creative Stable plans to complete library and video shoots “as soon as possible to avoid storm season.” From there, an eight-week window is planned “to deliver the videos, spots, advertising campaigns and website.”

Published July 14, 2021

Hernandez to represent Dade City at state meeting

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The Dade City Commission has unanimously selected Mayor Camille Hernandez to represent Dade City at the Florida League of Cities’ 95th annual conference in August, in Orlando.

Dade City Mayor Camille Hernandez

The meeting, set for Aug. 12 to Aug. 14, will involve the election of leadership and adoption of resolutions, which will set the direction for the organization. The Florida League of Cities represents municipalities across the state.

In accordance with the league’s by-laws, each municipality’s vote is determined by population, and the league will use the Estimates of Population from the University of Florida.

The conference also provides opportunities for Florida’s municipal officials to learn how to serve their citizens more effectively.

Hernandez thanked her fellow commissioners for allowing her to be the city’s voting delegate, adding that returning to the event in-person again, “will be kinda nice.”

In other action at the commission’s June 22 meeting, Hernandez recognized Kayla Contreras, Diego Grant and LaDanian Johnson — three graduating high school seniors who served various stints on the Dade City Youth Council.

The youth council — formed by the mayor in 2007—devotes a bulk of its time to volunteer service and community enhancement projects. Members of the youth council also have a chance to gain insight into how the municipality interacts with the Florida Legislature and sometimes are able to travel to partake in meetings in Tallahassee.
Hernandez said the youth council is “like my second family.”

She also expressed her appreciation for the group’s dedication to community service and personal growth over the years.
“Dade City should be proud, and that’s why cases like tonight to recognize these young people is really a good thing, and I’m just so proud of them,” she said.

“We’ve got some darn good young people around here, and just to watch them continue to grow and be a part of our community is really cool.”

The city also has set its budget hearing dates for fiscal year 2021-2022 for Sept. 13 and Sept. 27. If the Pasco County School Board or Pasco County Commission sets a budget hearing date on Sept. 13, then Dade City will use Sept. 15 as an alternate date.

Published July 07, 2021

Former Dade City commissioner honored

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The City of Dade City recently paused to pay honor to Eunice Penix, one of its longest-tenured public servants, educators and community activists in the East Pasco town’s history.

Family, friends and community leaders gathered outside the City Hall building on Nov. 6 to recognize the many accomplishments of Penix, a longtime city commissioner.

Former longtime Dade City Commissioner and Mayor Pro Tem Eunice Penix, left, receives a proclamation from Dade City Mayor Camille Hernandez. Penix’s 27 years of public service, her volunteerism and her career as a school teacher were highlighted during a Nov. 6 ceremony. (Courtesy of Leslie Porter)

The proclamation ceremony provided an opportunity to formally thank the 79-year-old Penix “for her dedication to improve Dade City for its residents and future generations to enjoy a prosperous, sustainable community.”

Dade City Manager Leslie Porter welcomed the large gathering, and Dade City Mayor Camille Hernandez read the proclamation, presented the plaque and gave closing remarks.

Guest speakers of the event included Florida State Senate President Wilton Simpson and Rev. Clyde Carter, president of the NAACP-Pasco County chapter.

Penix’s lengthy record of public service, included serving as a city commissioner from 1993 to 2020.

In August 1993, she was appointed to the commission to fill a vacancy. She then was unopposed in her bid for election in April 1994, to fill out the remainder of a two-year term. She went on to win reelection seven times, including six contests that were unopposed. She held the title of mayor pro tem from 2009 onward.

During Penix’s time in office, the city hired five city managers, three city attorneys, two clerks and a finance director.

She also played an instrumental role in numerous enhancements to the municipality over the years, including:

  • Annexed lands for commercial and residential development
  • Paved and resurfaced streets and sidewalks
  • The acquisition and restoration of the Atlantic Coast Line Depot, now used as the Dade City Heritage Museum
  • The creation of the city’s Community Redevelopment Agency
  • The initiation of plans to move the city’s wastewater treatment plant
  • The reduction of flooding issues downtown with the construction of Beauchamp Pond
  • Progress on numerous park improvements, including the land purchase to build a downtown splash park/bicycle hub

Penix was a mentor for the Dade City Youth Council, and served in public office during the time of the development of a Hampton Inn and a Publix Supermarket within the city limits.

She advocated for the Morningside Drive extension project and construction of the new City Hall/Police Department facility.

As a government representative, she was involved in the Florida League of Cities, Women in Municipal Government, Florida Black Caucus of Elected Officials, and Suncoast League of Cities.

Aside from her civic duties, the now retired Penix spent four decades as a schoolteacher — the bulk of her time at the now-closed Floyd Academy in Lacoochee and Pasco Elementary in Dade City, where she earned “Teacher of the Year” during the 2001-2002 school year.

Penix herself graduated from Mickens High School in 1958 and Bethune-Cookman University in 1962, earning a degree in elementary education. She went on to obtain a master’s degree from the University of Tampa in administration and supervision in elementary education.

Her other volunteerism and community engagement is notable, too.

Penix has served on the Martin Luther King Scholarship and Moore-Mickens Scholarship committees, including 10 years as president.

She’s been a member of the Dade City Community Alliance-Charter, Dade City Rotary, and Habitat for Humanity of East and Central Pasco County. She also has served as vice president of Beta Sigma Chapter of Alpha Pi Chi Sorority.

Penix is an active member of her church choir at St. John’s Missionary Baptist Church, in Dade City.

She chose not to seek reelection to the commission this year.

Her Group 5 seat is now held by Normita Woodard, a first-time elected commissioner and secretary at Lacoochee Elementary School.

Penix’s final commission meeting was on June 23, held in a virtual format amid the coronavirus pandemic.

During her final meeting as an elected official, Penix took time to deliver some parting words to thank the Dade City community. She said: “I’m grateful for the citizens of Dade City for allowing me to serve them for 27 years. I am so honored. Thank you, thank you, thank you. I love all of you.”

Penix remains involved with citywide affairs, regularly attending commission and other pertinent meetings as a concerned and vocal citizen.

Published November 25, 2020

Dade City budget is decreasing in 2020-2021

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The Dade City Commission has adopted the city’s tentative budget for next year, and it represents an 8.2% decrease from this year’s budget.

Commissioners had the first reading of the ordinance and first hearing on the proposed $17,710,000 budget in a virtual meeting on Sept. 10. Commissioners gave first-round approval and will have a second reading and final public hearing before the new budget takes effect on Oct. 1.

Dade City Commissioners on Sept. 10 approved a $17,710,000 budget for fiscal year 2020-2021, based on a 7.14 millage rate. It represents a decrease of about $1.58 million, or 8.2% from current budget.

The 2020-2021 budget represents a decrease of $1,576,935 from this year’s budget.

The proposed budget is based on an approved 7.14 millage rate, accessed on the taxable value of property within the city.

Here’s a breakdown:

  • Capital outlay and debt service represents about 44% of the budget, anticipated to total $7,825,733. Major capital projects include construction of the Dade Oaks retention pond; Howard Avenue stormwater improvements; installation of the Tank Hill well, storage tower and booster station; Morningside Drive design, acquisition and construction project; construction of the visitors information center; and other various utility, sidewalk and road improvements projects.
  • Personnel costs represent about a third of the budget, totaling $5,807,341 — and an increase of $144,221 from the current budget. That’s a result of funding four new positions, increased health care and workers compensation premiums, 3% cost of living adjustments, years of service increases, reorganization within the police department, increased wages and benefits through the negotiation of the police union contract, and associated retirement.
  • Operating costs make up about 23% of the budget, at $4,076,925. Changes include funding for a website revision, conversion from a part-time IT consultant to a full-time IT manager (staff position), projected increases in solid waste collections, and additions to a utility renewal and replacement fund.

The city organized six budget workshops throughout July, August and September to hammer out the fine details, with the help of new interim finance director Andrew Laflin.

Newly elected Commissioner Knute Nathe said he was “very proud” the town was able to pass the budget without having to raise taxes on residents — maintaining a millage rate that’s been in place the past several years.

Washington Heights residents raise community concerns
Several Washington Heights residents weighed in during the public comment period of the virtual meeting — expressing their disappointment with city leadership, asserting their local neighborhood and subdivision has been neglected in funding and resources.

The Washington Heights community is generally bordered by Gaddis Avenue and Whitehouse Avenue, and includes 10th, 11th and 12th streets, among other areas.

More than a handful of residents spoke up, complaining of flooded streets and stormwater deficiencies; poor road and sidewalk conditions; and, a general lack of code enforcement presence to address trash, debris and parking issues of a slew of nearby rental properties.

Dade City Mayor Camille Hernandez (Courtesy of City of Dade City)

Harriett Craig, who’s lived on 10th Street since 1979, called out commissioners for appropriating “millions and millions of dollars” toward park improvements and other projects in other parts of the city, but overlooking various infrastructure issues of her local neighborhood.

“The city commissioners are here to serve the entire city, not certain parts of it,” Craig said. “I, as a resident of the City of Dade City, feel like our voices are mute when it comes down to expressing what our needs are in the city,”

She continued her point: “If Howard Avenue can be upgraded so homes won’t be flooded, why can’t 10th Street get the same treatment? I don’t understand it.”

Anita Blake, who lives in Oakview Circle adjacent to Washington Heights, also levied harsh words to commissioners: “We can’t even get the road paved, we can’t get the ditches paved. At some point, it’s like, why are we even paying taxes?”

Eunice Penix, a former longtime commissioner who lives on Wilson Street, also shared her dismay with the community seemingly being brushed aside: “I’m kind of upset. It seems to me we have selective code enforcement. …We shouldn’t have to call the city every time something needs to be done when we have workers all over the city riding and looking; they should look to see what’s wrong with the grounds.”

In response to all that, Dade City Manager Leslie Porter told residents she’ll collaborate with department heads to inspect the area and formulate an action plan in coming weeks.

“We care about all the communities in the city,” said Porter, “and it’s good for us to know when there is a problem, if there’s somewhere where we may be falling short, so I do thank you all for being here and letting us know what your concerns are.”

Dade City Mayor Camille Hernandez assured Washington Heights will be met with a detailed response and action from city staff, saying she is “very, very disturbed” by residents feeling neglected.

“This is embarrassing, and it should not be the case,” Hernandez said. “It’s our town, everyone pays the same taxes and should be treated the same, so we expect a plan.”

In other city business and happenings:

• Dade City Clerk Angelia Guy has been selected to serve on the Florida League of Cities’ legislative policy committee

• A neighborhood community cleanup is scheduled for Sept. 19 at 8 a.m., at Naomi Jones Park, 38122 Martin Luther King Blvd. Volunteers can register at KeepPascoBeautiful.org/coastal-cleanup

• The Mickens Field concession stand/restrooms building is progressing, as the 672-square-foot structure is vertical and bearing a roof. The $89,750 project, at 14318 Canal St., is on track to be complete by the end of October.

Published September 16, 2020

Dade City commissioners set tentative tax rate

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The City of Dade City has set its tentative millage rate at 7.14 mills for fiscal year 2020-2021 — the same property tax rate established the past several years.

Dade City commissioners voted unanimously to set the rate at a July 28 virtual meeting.

At 7.14 mills, ad valorem tax revenues in the city’s general fund are anticipated to generate about $2.04 million — an increase of $106,710 from last year, due to new construction, higher values due to property improvements, and so on.

Under state law, once a tentative millage rate has been set, the city cannot raise it before the start of the fiscal year, which begins Oct. 1. The commission does, however, have the option to reduce the rate before then.

Traditionally, the commission has voted to use the rollback rate as the proposed millage, while instructing city staff to later set a lower rate for a particular fiscal year; the rollback rate is the millage rate that would collect an equivalent level of ad valorem taxes in the next fiscal year as in the current fiscal year.

However, this year’s rolled-back rate  — 6.354 mills — is lower compared to prior years.

In effect, by setting the tentative millage rate at the higher 7.14, the city is able to help make up ground after a hospital property was taken off the tax rolls, which decreased the general fund upwards of $95,000 last year, explained Dade City Manager Leslie Porter.

Porter said the 7.14 millage rate “will help bring us back to where we were (revenue-wise) a couple of years ago.”

What usually is a rather laborious process to get commissioners to agree on a tentative property tax rate was a cut-and-dry scenario this time around, Dade City Mayor Camille Hernandez pointed out.

“Traditionally, this has been a very long conversation because the numbers didn’t look like they do here this evening,” Hernandez said.

Meanwhile, commissioners have scheduled virtual workshops on Aug. 11, Aug. 18 and Aug. 25. Each meeting will begin at 4 p.m.

A tentative budget public hearing is scheduled for Sept. 10 at 5:30 p.m.

Milestones recognized
Commissioner Scott Black was informally recognized a few months ago for his 30th year serving on the Dade City Commission.

Dade City Police officer Pete Emerson was recognized for 25 years of service. (Courtesy of Dade City Police Department)

The Florida League of Cities (FLOC) have since acknowledged Black’s milestone, sending a formal letter to the municipality, as well as mailing him a resolution and a service pin.

Normally, a FLOC representative will make a presentation during a commission meeting, but not this year, due to the COVID-19 pandemic.

Black, who’s been on the commission since 1990, thanked his colleagues for the additional recognition. “It’s been a pleasure to serve,” he said, “and it seems like just yesterday I started.”

Another career milestone also was shared during the meeting — as Dade City Police officer Pete Emerson was recognized for 25 years of service with the city.

Emerson is currently in his second stint as a school resource officer (SRO) at Pasco High School. He was the school’s SRO from 1997 to 2002, then returned to the role last year after having served in other department roles, including detective.

Underscoring Emerson’s longevity — newly sworn-in Commissioner Knute Nathe noted he was a student at Pasco High when Emerson was SRO.

The mayor took time to congratulate both Black and Emerson on their respective accomplishments: “Those are huge numbers and something very special and to be proud of, so thank you for your service to your community, and in Emerson’s case, keeping our young people safe over there (at Pasco High).”

Published August 05, 2020

30 years and counting for Dade City Commissioner

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Scott Black was only 25 years old when he was first elected to the Dade City Commission, in 1990.

Three decades later, he remains just as passionate about the post.

“I still get excited about the meetings, I still feel like I’m learning things, I still feel like I’m kind of young with it,” Black said in a recent interview with The Laker/Lutz News.

Scott Black has been serving on the Dade City Commission for 30 years and counting. He was first elected in April 1990. (Courtesy of City of Dade City)

The commissioner, now 55,  jokes he’s almost in denial about serving the municipality for so long.

“I keep redoing the math and it’s like, ‘Oh, my goodness, what happened here?’ I’m noticing more and more that I’m not the youngest one in the room anymore,” he said.

Black’s milestone was recognized during a recent commission meeting. He will also be formally recognized by the Florida League of Cities later on this year.

A passion for service
Growing up in Trilby, Black always had an interest in politics and community pride. He held various leadership roles in organizations such as the 4-H Club and Future Business Leaders of America while attending Pasco Middle School and Pasco High School. “I was always running for an office,” even during his youth, he recalled.

As a young adult in the late 1980s, Black and his family moved to “the big city” of Dade City 7 miles south of his original hometown. Almost instantly, he became interested in local affairs and attending commission meetings.

Once the next election cycle came around, Black figured he’d try his hand at becoming a city commissioner. “I thought, ‘You know, it would be kind of fun to run,’” he said.

Black won that April 1990 election by just four votes, unseating then incumbent William Dennis. He’s gone on to be re-elected six times over, running unopposed for five of those elections.

Black, a full-time insurance agent, has appreciated the decision-making role ever since — valuing the ability to help solve problems and concerns of local residents: “I’ve been very pleased with it, and I’ve been very challenged by it. It’s one of those things where you can actually go in and make a difference within a few minutes.”

Over the years, Black has simultaneously served as the city’s mayor on four separate occasions. He’s held countless roles in numerous other boards and committees, such as the Tampa Bay Regional Planning Council and Dade City Historic Preservation Advisory Board, among others. He was president of the Florida League of Cities, from 2001 to 2002.

Serving in city government for so long, Black teased he often feels “on assignment” when he visits or vacations other cities, taking notes on any interesting features and services and utilities: “My wife has joked that I notice things like fire hydrants and the wastewater treatment plants that most people don’t notice, just because I’ve gotten involved in things related to the city.”

Forever home
To Black, Dade City will always be home. He can’t imagine living anywhere else.

The commissioner takes pleasure in the small-town, tight-knit community, rather than a big city lifestyle others have pursued.

“I enjoy the neighborly aspect of it,” Black said of Dade City living. “Seeing people that you grew up with and seeing people that were your schoolteachers or people that go to church with, it’s just something special.”

Simply put, in Dade City, “People are very nice,” he said.

The commissioner doesn’t take for granted having a commute shorter than most. His home sits a mere five blocks from his Fifth Street office. Being within walking distance to the local post office, bank, City Hall and downtown restaurants is another bonus, too. “My biggest challenge is crossing Seventh Street every day,” he quipped.

Dade City’s growth has been at a slower pace compared to other parts of Pasco County and the greater Tampa Bay area, Black acknowledged. Yet, he remains bullish on the city’s future prospects.

One of the more positive changes has been the revitalization of the historic downtown area — with an emphasis on unique eateries and antique shopping opportunities to help draw tourists and day-trippers, he said.

“I think a lot of small towns our size would give their left eye to have a downtown like we have — just the opportunities here and the neat features,” he observed.

Upgrades and extensions to the Roy Hardy Trail, tied in with future plans for a multi-purpose downtown splash park, are other investments the commissioner feels will help raise the city’s profile in coming years.

Said Black, “People are always saying, ‘We need to do more things for our kids in Dade City,’ and that’s what we’re doing.”

He thinks future generations will appreciate those efforts.

Meanwhile, this year is setting up to be one of the more distinctive periods during Black’s tenure on the commission.

The commission has held virtual meetings since April, due to the COVID-19 pandemic.

The municipal election — which has been rescheduled to June 30 — will see two, if not three, new faces on the five-member commission.

Commissioners Nicole Deese Newlon and Eunice Penix are not seeking re-election for Seats 4 and 5, respectively, while incumbent Commissioner Jim Shive is running against Matthew Wilson for Seat 3.

And, the changeover will come while the city gears up for a tighter budget, also due to COVID-19.

Black plans to use his extensive experience to help bring new commissioners up to speed and to help foster an atmosphere of collaboration.

Black put it like this: “Hopefully, I can help find common ground and consensus, and we can all move ahead. …We have a common goal and that’s keeping Dade City viable, successful, rebuilding.”

Black’s current term doesn’t expire until 2022, but he is already thinking ahead to a future run for re-election.

“I still have things I’d like to see us accomplish. I still feel useful,” Black said.

He went on: “But, the important thing to remember is it’s not about me, it’s not about (the commission), it’s about the City of Dade City.”

Published June 10, 2020

Dade City Youth Council wins statewide photo contest

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Reyes Figueroa loves Dade City.

And, he appreciates the east Pasco community’s acceptance in celebrating diverse cultures — particularly his Hispanic heritage.

Last month, the 17-year-old Pasco High School junior and Dade City Youth Council delegate won first place in the Florida League of Cities’ (FLC) Youth Council Photography Contest.

Figueroa’s winning photo, ‘Cinco De Mayo Parade,’ was taken during the city’s Cinco de Mayo Parade & Fiesta, held annually at Resurrection Park. The image, captured on his iPhone, shows a youth folk dance troupe posing in traditional Mexican-style clothing. (Courtesy of Reyes Figueroa)

The winning photo, “Cinco De Mayo Parade,” was taken during the city’s Cinco de Mayo Parade & Fiesta, held annually at Resurrection Park. Captured on Figueroa’s iPhone, the image exhibits a youth folk dance troupe posing in traditional Mexican-style clothing.

Figueroa was humbled when he learned about the first place honor. “I was kind of surprised,” he said.

The Florida League of Cities’ photography contest encouraged youth council members throughout the state to take a picture of something that tells the story of why they love their city. Each photo had to be the applicant’s original work and accompanied by a brief statement of how that photo depicts the reason they love their city.

In his statement, Figueroa wrote, “I love Dade City because it has, and continues to, hold this event (Cinco De Mayo Parade) each year that is close to my people’s tradition.”

Figueroa, on behalf of the Dade City Youth Council, will receive a trophy and $300 reward at the Florida League of Cities’ annual conference on Aug. 19 in Orlando.

He also will be featured in the League’s statewide publication, Quality Cities (QC) magazine; and have the win presented on the organization’s website and Facebook and Twitter accounts.

It’s not the first time the Dade City Youth Council, which has roughly 10 members, has been recognized by the League.

Last year, the youth organization finished fourth place in the fifth annual Municipal Youth Council Video Competition.

Reyes Figueroa won first place in the Florida League of Cities’ (FLC) Youth Council Photography Contest. The 17-year-old Dade City Youth Council delegate is a junior at Pasco High School. (Kevin Weiss)

The 60-second video, “Dade City: The Place to Be,” spotlighted the city’s distinct offerings, from bike trails to downtown shopping, and festivals and events.

Dade City’s Cinco de Mayo Parade, meanwhile, draws hundreds of patrons each year, to celebrate the Mexican Army’s unlikely victory over French forces at the 1862 Battle of Puebla.

The vibrant event on Lock Street, is highlighted by dancing, singing, games and traditional Mexican-style dishes.

Figueroa said he has attended the parade, with family and friends, for well over a decade.

The teenager noted the event’s food is a big hit.

“It would probably have to be No. 1,” Figuero said.

But, there are also “really cool” activities, like rock climbing and pickup soccer matches, he added.

“You always have different things coming up,” he said. “I like how they contribute something new every year.”

Figueroa has been a member of the Dade City Youth Council since he was in sixth grade and was recommended for a delegate position by Margarita Romo, who runs the Resurrection House Mission Lutheran Church.

The youth council, which was formed by Dade City Mayor Camille Hernandez, devotes a bulk of its time to volunteer service and community enhancement projects.

Some of its more recent initiatives include organizing the city’s Movie in the Park series, and the Kumquat Festival 5K.

“The Dade City Youth Council gives us opportunities to create events that an individual teen, like me, wouldn’t be able to do by himself,” Figueroa explained. “Having some support from Camille and commissioners, and different sponsors, that helps a lot,” he added.

Members of the youth council also have a chance to gain insight into how the municipality interacts with the Florida Legislature and sometimes are able to travel to partake in meetings in Tallahassee.

Besides youth council, Figueroa is junior class president at Pasco High. He also plays in the East Pasco Soccer League.

After high school, Figueroa hopes to attend either Florida State University or Saint Leo University. He aspires to work in construction, architecture or engineering.

Whatever career path he follows, he’s adamant to stay involved in community affairs.

“It’s kind of tough because there’s so many things to do. I kind of want to have a career where I’m stable, but gives me the flexibility to volunteer in my community,” he explained.

Since living in Dade City, Figueroa said he’s noticed positive initiatives within in the community. He pointed to new sidewalks (the northern extension of the existing Hardy Trail) and repaved roads from Church Avenue to Lock Street as a few of the city’s upgrades. He’s also passionate about the number of groups that serve the community’s youth, mentioning the Boys & Girls Club and the now-reopened Moore-Mickens Education and Vocational Center.

Elsewhere, Figueroa is one of 12 recipients of the Marguerite Casey Foundation’s Sargent Shriver Youth Warriors Against Poverty Leadership Award.

The award honors youth who exhibit “vision, passion and dedication to improving the lives of families in their communities.”

He will be presented with the $5,000 award on Aug. 13, in Seattle, Washington.

Published August 9, 2017

Could homestead exemption be $75,000?

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A proposed constitutional amendment to increase homestead exemptions to $75,000 could be a boon for homeowners, but a bust for local governments that stand to lose millions in property tax revenues.

State Sen. Tom Lee

If approved, homeowners potentially could add another $25,000, excluding school taxes, to the current $50,000 homestead exemption.

At least 60 percent of voters statewide would have to approve the increase in a 2018 referendum.

The Senate Community Affairs Committee, headed by State Sen. Tom Lee, R-Thonotosassa, recently approved the amendment. Senate subcommittees also must weigh in. A similar amendment proposal is anticipated in the Florida House of Representatives.

Estimates peg the loss to Pasco County’s revenues at nearly $1.4 million annually. More than 60,000 parcels would be removed from the tax rolls, said Ralph Lair, Pasco County’s government affairs officer.

“It’s nice to give people the exemption, but how far do you want to go?” Lair said.

The proposal to increase the homestead exemption was one of the issues that Lair covered, as he gave an update on 2017 legislative issues to the Pasco County Commission at its March 28 meeting.

Pasco County Commissioner Kathryn Starkey

Lair said the revenue losses in some small counties could be so severe that “they’re not going to have a budget to work with.”

Counties, including Pasco, already are struggling to find revenues to pay for basic services, said Pasco County Commissioner Kathryn Starkey.

“Instead of trying to keep our parks and libraries open, we’ll be shuttering them,” Starkey said.

The Florida League of Cities and the Florida Association of Counties oppose the increase.

Legislators also are considering a bill that would stop local governments from approving new regulations for businesses, professionals and occupations, Lair said. Any regulations passed after Jan. 1 would be null and void.

If approved, the new law would affect local control of licenses issued to such establishments as liquor stores and bingo halls.
Lair said the bill is broadly written and counties also could lose the ability generally to approve ordinances that impose fees.

Speaker of the House Richard Corcoran

Pasco County Commission Chairman Mike Moore said there was push-back on that bill. He didn’t anticipate it being approved.

Another bill is backed by utility companies that want to place cell towers of 60 feet or shorter in rights of way without consulting with local governments first.

“AT&T is pushing this,” Lair said. “If they see they can get this, they’ll go further.”

State Rep. Richard Corcoran of Land O’ Lakes, who is the Speaker of the House, is pushing a House bill to phase out community redevelopment agencies, or CRAs.

If approved, the bill would eliminate all existing agencies on their current expiration date or by Sept. 30, 2037, whichever is earlier.

Meanwhile, no new community redevelopment agencies would be permitted after July 1. Also, existing agencies would be barred from starting any new projects or programs effective Oct. 1.

A similar Senate bill also is in play. Both bills also include ethics training for “commissioners” of CRAs.

Community redevelopment areas are established as special tax districts. Oversight is provided by a redevelopment agency, whose members often are chosen from elected officials within the district.

Each year a portion of property tax revenues collected by counties is reinvested into community projects within those districts. There are rules and limitations on how the money can be spent, but generally the purpose is to end blight and poverty.

The tough stance on CRAs appears to have started with long-standing accusations of mismanagement of the North Miami Community Redevelopment Agency in Miami-Dade County. But, the proposed legislation would cover all CRAs in the state.

Zephyrhills, Dade City, New Port Richey and Port Richey all have CRAs.

At their March 28 meeting, county commissioners had concerns about overly broad interpretations of how CRA money can be spent. Their focus was on what they deemed questionable expenditures within CRAs in New Port Richey and Port Richey.

Pasco is seeking to schedule workshops in the future to discuss the matter.

No one from the CRAs was in attendance to respond.

The legislature concludes on May 5, with a budget that then goes to Gov. Rick Scott and his veto pen.

Published April 5, 2017