The Laker/Lutz News

Gail Hamilton

Redevelopment projects are making progress

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Efforts are continuing on several projects being spearheaded by the Zephyrhills Community Redevelopment Agency (CRA).

Gail Hamilton, the director of the CRA, served up several updates on projects during a monthly November meeting at Zephyrhills City Hall.

For instance, CRA staffers are continuing to work with firms Furr, Wegman & Banks P.A., and BGE Inc., on the design of the “Little But Loud” downtown entertainment backyard hub, Hamilton said.

Staffers also are soliciting help from Main Street Zephyrhills Inc.’s design committee to review various proposals and criteria, she said.

The Zephyrhills Community Redevelopment Agency has multiple projects in the pipeline. (File)

The venue — to be developed on a 150-foot by 60-foot city-owned vacant lot at the corner of Sixth Avenue and Eighth Street — is expected to feature food trucks, vendor carts, games, live music, public art installations and various seating areas.

A more specific concept plan, with pictures, is expected to be presented at the Dec. 27 meeting.

That will give the board an opportunity to “see what we’ve been working on,” Hamilton said.

The venue site was once home to a Disabled American Veterans chapter building, and is situated just a block north of Fifth Avenue and adjacent to City Hall.

Hamilton also updated the board on work being done for the Hercules Park redevelopment project.

She said survey crews are expected to wrap up their duties for the park redevelopment project by Dec. 20, paving way for the design process to begin in early 2022.

The 12-acre park property is located at the corner of County Road 54 and Gall Boulevard. It’s expected to feature a multi-purpose trail, playfield, nature playground and picnic area, among other elements.

Also, the CRA director mentioned security cameras will be installed in Clock Plaza along Fifth Avenue, before the end of this year.

Clock Plaza — situated two blocks east of U.S. 301 in the city’s historic downtown district — is patterned after an old-fashioned town square that features a gazebo-style bandstand, a decorative clock, landscaping, and downtown parking.

This half-acre park features picnic tables nestled underneath shady oak trees.

The bandstand is used throughout the year for live entertainment during Main Street events, parades, and other social activities.

That location is expected to be just the first of several where cameras will be installed.

“We’ve been working with the police department to identify locations they’d like to have cameras,” Hamilton said. “The feed will go directly to the police department so they can see it in real-time.”

Hamilton also carved out time to praise Main Street Zephyrhills Director Faith Wilson and a new Main Street Board of Directors for helping facilitate downtown events, including Halloween Howl and the Festival of Lights Christmas Parade.

Wilson — hired in June — replaced Paxton McCullough, who held the role from June 2020 to May 2021. Before that, the Main Street leadership role was held by Anna Stutzriem, who resigned in March 2020 after more than two years on the post.

“They have worked incredibly hard,” Hamilton said of the Main Street staff and volunteers. “Last year, because of COVID, we had no events. We have a board that’s never done any events; they’re all new and have never done anything…but the Main Street board members and their committee members have really worked hard, gotten together, have figured out what needs to be done…”

The Oct. 30 Halloween Howl reported strong attendance. It also had 60 vendors, four sponsors and several new attractions, including sold-out historical ghost tours.

The Dec. 4 Festival of Lights reported eight sponsors, as well as four food vendors and eight concession vendors.

The event featured four co-grand marshals, which were standout teachers from the Zephyrhills area — Dustin Rowe (Zephyrhills High School), Michelle Elie (West Zephyrhills Elementary), Brian McKinnnies (Raymond B. Stewart Middle School) and Jaime Barrentine (Chester Taylor Elementary). A fifth educator also was recognized — Michelle Deloret (Woodland Elementary School) — but couldn’t attend the event.

Entertainment and music was provided by local community organizations, including Helen’s Baton and Dance Studio, the Zephyrhills Community Choir, and the First United Methodist Church Choir.

In other action, the CRA Board unanimously approved a $1,000 matching sign grant for Bulldog Performance Speed Shop, owned by Jeremiah Swindell, at 5047 Gall Blvd.

The business sells an assortment of after-market automotive parts and accessories, and features a full-service machine shop.

Offerings include diesel performance, lift kits, nitrous, rotating assemblies, crate engines and race fuel.

The total cost of Bulldog Performance’s new signage was $2,238.90.

The sign improvements fall under the CRA’s matching façade rehabilitation program, which aims to encourage rehabilitation and preservation of commercial buildings by offering a financial incentive of matching funds and limited technical assistance.

The general idea is to encourage an aesthetically pleasing business district, while eliminating blighting influences.

Published December 15, 2021

Hercules Park redevelopment plan raises questions

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As the redevelopment plan for Hercules Park in Zephyrhills presses forward, at least one resident stakeholder is raising “strong concerns” with its preliminary conceptual plan.

At issue is a portion of the plan that calls for a BMX (bicycle motocross) track, where mountain bike enthusiasts could traverse jumps and obstacles across a circuitous riding trail.

This is an initial conceptual sketch plan of the Hercules Park redevelopment. (File)

Dade City resident Kimberly Barker raised questions about how youths wanting to access the trail would be able to ride their bikes safely through the city’s congested roadways to get to the attraction.

Her remarks came during the public comment period of a Nov. 29 Zephyrhills City Council regular meeting at Zephyrhills City Hall.

An initial rough conceptual sketch plan shows a circuitous riding trail covering roughly 5.29 acres on the southwest corner of the property. There’s also a proposal to build a more traditional multi-use path that surrounds the perimeter of the mountain bike course to accommodate walkers, joggers and casual bike riders.

Barker — a real estate broker for VITIS Realty — pointed to the busy street traffic that surrounds the 12-acre park property, at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

She observed the bustle is only going to grow, as high density residential development makes its way down Eiland Boulevard, as well as west and north of that area.

“Having an amenity there that draws bicyclists and pedestrian traffic, specifically, young pedestrian traffic, to cross what is one of the largest intersections in the city of Zephyrhills, is of great concern to me,” said Barker, a lifelong East Pasco resident and a graduate of Zephyrhills High School.

“I just wanted to speak tonight to voice that concern, and ask the city to maybe pump the brakes a little bit and let’s reevaluate what we’re doing with that property, and what’s going to add the greatest value to the community,” she said.

She also raised another concern — the transients and homeless people who are regularly on the park’s premises.

The speaker told council members she visited the site a couple weeks ago and documented the issue with photos on her cellphone.

“I’d like to see the city do something with that property that is maybe going to eliminate that problem right next to the elementary school, and I don’t know that the current plan is going to do that,” she said.

Meanwhile, Barker encouraged the city develop a citizens advisory committee to oversee the park development, as well as other projects and initiatives.

Council President Alan Knight thanked the speaker for her concerns and feedback.

Knight emphasized that “nothing has absolutely, totally been finalized” yet on the park’s forthcoming features and amenities, so additional citizen comments are welcome.

“Any input you would like to give, we would certainly appreciate it, but we are really finalizing it down, and just on the first couple of looks, it looks pretty nice, and I will think when it gets through, you will really like it,” he said.

Knight added the homeless population inhabiting the park is nothing new, estimating this has been an ongoing dilemma for some 30 years. “The transients and so forth have been a problem on that property,” he said. “It’s always been that way.”

This isn’t the first time reservations have been raised about a BMX track within the park property.

Zephyrhills Mayor Gene Whitfield raised objections to the amount of land being used for the BMX concept, during an Oct. 25 city council meeting.

“It just seems like a lot of the project is going to that, a lot of the land area. We could do multiple things in there, or a couple of things,” Whitfield said, at the time.

Addressing the issue during this latest November meeting, Zephyrhills City Manager Billy Poe said he’s had conversations with Zephyrhills Community Redevelopment Area (CRA) Director Gail Hamilton on significantly “shrinking” the BMX course layout.

“We’ve heard council loud and clear, and citizens have been pretty clear about it as well, so we’re taking a hard look at that,” Poe said. “There is a way to condense it down considerably, and so we’re looking at that, and that’ll be brought back through the whole process.”

In October, city council granted a contract for the park’s design and construction document services with engineering firm Kimley-Horn, in the amount of $292,985.

Published December 08, 2021

CRA agency outlines initiatives

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The Zephyrhills Community Redevelopment Agency (CRA) is hitting the ground running regarding initiatives in the city’s historic downtown district, in the new fiscal year.

The Zephyrhills City Council, which doubles as the CRA board, has approved the agency’s 2021-2022 budget for $879,814.

That’s a sizable increase from the previous budget, which was $578,244.

The Zephyrhills Community Redevelopment Agency (CRA) has set forth several initiatives for the city’s historic downtown in its 2021-2022 fiscal year budget. (Courtesy of Zephyrhills CRA)

That boost is partially due to an increase in the agency’s ad valorem revenues during recent years.

In the fiscal 2021-2022 budget, the agency’s tax increment financing (TIF) revenues are proposed to be $562,848 — up from $428,630 in 2020-2021 and $315,410 in 2019-2020, respectively.

“What we’re doing is working,” CRA Director Gail Hamilton told the CRA board during a Sept. 27 meeting at Zephyrhills City Hall. “The values continue to increase, the market doesn’t hurt us any at all, so what we’re doing as far as residential is going well, it’s working. We’ve got some new commercial projects going in the coming year.”

However, Hamilton acknowledged retail spacing “continues to struggle” in the historic district, so the agency is planning some incentive programs to lure new merchants.

The bulk of this year’s CRA budget is set aside for three major capital outlay projects — combining to total $672,500:

  • Little But Loud outdoor venue: $250,000
  • First United Methodist Church of Zephyrhills parking lot improvements: $320,000
  • Entrance signage installation: $102,500

The Little But Loud project, planned at 38426 Sixth Ave., is envisioned as an entertainment backyard space of sorts featuring food trucks, vendor carts, games, live music, public art installations, and various seating and lounge areas.

It is planned for a 150-foot by 60-foot city-owned vacant lot at the corner of Sixth Avenue and Eighth Street, and is the CRA’s scaled-down version of Sparkman Wharf, a popular waterfront venue in downtown Tampa’s Channelside.

“I know there are some that say we can’t do it for $250,000, but we’re going to see what we can do,” Hamilton said, referring to Little But Loud.

Hamilton also underscored the importance to lease and repair the church parking lot located right in the center of downtown, at 38635 Fifth Ave.

She said the East Pasco town has few public parking options in downtown, aside from Zephyrhills City Hall, which is often at capacity.

“One of the problems that we encountered last year was that there is no public parking in downtown,” she said.

Besides formalizing a long-term lease, CRA funds will be used to address paving, stormwater and lighting issues on the church’s lot, which is over 20 years old.

“When a developer comes to us and wants to build something, we have strict standards on what the parking lot has to be. We have to follow those standards, as well,” Hamilton told CRA board members.

“It’ll be an asset to have a paved parking lot downtown,” she added.

Installing entrance signage to provide a gateway to the historic district is another noteworthy capital project.

The first sign is expected to be constructed and installed between Fifth Avenue and U.S. 301.

Moving forward, Hamilton said the agency is aiming to launch “a real campaign” about what the city has to offer “and try to get people motivated to look at downtown and the CRA district.”

The CRA director later encouraged city leadership to make suggestions about what else they’d like to see within the historic downtown district — which spans approximately 501 acres and encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street.

She noted some smaller undertakings in the past year included installing landscaping, benches and pots along Fifth Avenue; installing public Wi-Fi downtown; and installing streaming wireless audio speakers downtown.

“If there is a project, if there is something you see in another community, let us know, let’s talk about it,” said Hamilton. “The CRA has to be nimble enough that we can change and meet the demands of the market, because improving the market, improving the ad valorem taxes is why we’re here.”

Meantime, Main Street Zephyrhills Director Faith Wilson shared several event updates during the CRA meeting:

  • Preparations are underway for Halloween Howl, scheduled for Oct. 30 from 4 p.m. to 9 p.m., along Fifth Avenue. Family friendly activities will include a pony ride, petting zoo, haunted house, hayride and face painting. There also will be a ghost tour “to offer our citizens something new and exciting,” Wilson said.
  • The 2021 Festival of Lights Christmas Parade is scheduled for Dec. 4 from 4 p.m. to 9 p.m., in downtown Zephyrhills. This year’s event theme is “Candyland Christmas.”
  • The annual Zephyrhills Founder’s Day Parade and Heritage Festival may need to be rescheduled or pared to an evening event with no parade.

It’s anticipated March 5 date coincides with The Greater Zephyrhills Chamber of Commerce’s annual Pigz in Z’Hills BBQ & Blues Fest.

The city’s Founder’s Day event is supposed to be on the Saturday closest to March 10, without going beyond it. City officials are actively discussing various options and possibilities, noting parade attendance has fallen off over the years.

  • Main Street Zephyrhills Board of Directors approved a new “community and unity” initiative, which aims to help create a positive narrative around events and partnerships within the city. “We all want to do good for Zephyrhills,” Wilson said, “and by working together, we can do great things for our community, so organizations can join together with Main Street to co-host and coordinate events downtown, and instead of competition, it’s cohesive and we work together.”

One upcoming “community and unity” event is the First Florida Chapter of the Military Vehicle Preservation Association Fall Rally Honoring Our Nations Veterans, from Nov. 12 to Nov. 14.

  • Wilson also noted that she participated in the Florida Main Street’s fall quarterly conference meeting in Crystal River. “There were some great community branding and marketing strategies presented,” she said.

City of Zephyrhills Community Redevelopment Agency fund

Budget: $879,814

  • Personnel services: $112,549
  • Operating expenditures: $69,765
  • Capital outlay: $672,500
  • Contributions: $25,000

Published October 27, 2021

Restaurant tabbed for historic buildings in Zephyrhills

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A local restaurant and café is being tabbed for two renovated historic buildings in Zephyrhills.

Before long, the Captain Jeffries House and Carriage House in Zephyrhills are expected to have new tenants — Tina and Joe Novak, of Tina and Joe’s Café in Dade City.

The Novaks have operated the cafe for about seven years, at 14232 Seventh St., in Dade City.

The lunch spot served a variety of fare, including soups, wraps, salads, handcrafted sandwiches, lobster rolls and homemade desserts, including cookies and pie.

A Dade City-based restaurant called Tina and Joe’s Café is expected to relocate to the Captain Jeffries House and Carriage House in Zephyrhills. Lease agreement negotiations are ongoing between the City of Zephyrhills and restaurateurs Tina and Joe Novak. (File)

Over the summer, the City of Zephyrhills opened a request for proposals (RFP) from potential tenants for the adjacent Jeffries House and Carriage House.

The city received three responses — Tina and Joe’s Café, Flowers by Annie and Shell’s Killer Bakery.

An evaluation team ranked the proposals, with Tina and Joe’s Café coming out as the top-ranked firm by a strong margin.

The evaluation team consisted of Zephyrhills Community Redevelopment Agency director Gail Hamilton, Zephyrhills building official Bill Burgess, Zephyrhills senior planner Rodney Corriveau, and Pasco County Economic Development Council director of stakeholder engagement Mike Bishop.

The collaborative exercise was designed with the idea of making those historic spaces a catalyst to inject new life into the city’s downtown and attract more foot traffic to the area.

The Jeffries House and Carriage House are in the downtown shopping district, which includes City Hall, the City Library, as well as multiple retail shops and a microbrewery.

The buildings are a short walk to Zephyrhills Brewing Company, Your Turn Board Game Café, Gentleman’s Quarters Barber Shop, and other destinations.

Extra weight was given to would-be tenants willing to use both the Jeffries House and Carriage House, Hamilton said, in addition to letters of recommendation from customers, bank information, business model and overall track record.

Written evaluation comments shared in a city memo pinpointed Tina and Joe’s Café as being well-established and credit-worthy, with an ability to create jobs as a full-service restaurant.

Besides locating the restaurant and café within the Jeffries House, the Novaks plan to use a portion of the Carriage House for a produce and plant makerspace, Hamilton said.

The committee unanimously ranked them No. 1, Hamilton told city council members at a Sept. 13 regular meeting.

“We wanted to make it something that was a draw for downtown, and we don’t have a restaurant downtown, so that was part of the ranking as well,” she said.

The Zephyrhills City Council voted 5-0 to select Tina and Joe’s Café. The action allows city staff the notice to proceed on a negotiations and lease agreement with the Novaks.

Councilman Lance Smith voiced disappointment that more restaurants didn’t submit bids.

But Smith added: “I’m glad we had one, I’m glad that they (Tina and Joe’s Café) have a track record and they’re not a person that has a dream of starting a restaurant.”

Lease arrangements — including terms and length — will be brought back to the council for final approval.

The lease could start as early as Oct. 1.

Councilwoman Jodi Wilkeson suggested modeling a lease after those used in other municipal historic districts, perhaps encompassing improvement allowances or allowances amortized over time.

“You know, there’s lots of creative ways to make that work, too, so I look forward to seeing what you folks come up with,” Wilkeson said.

Smith added: “We all understand that to create a commercial kitchen in that (Jeffries House) building is going to be very expensive, so we need to get very creative on giving allowances for improvements to the building.”

Hamilton assured council that staffers will work closely with Zephyrhills City Attorney Matt Maggard “to make sure we create a lease that is both creative for the city and for the prospective lessee.”

The Captain Jeffries House, at 38537 Fifth Ave., is named after the city’s founder, Captain H.B. Jeffries, who established Zephyrhills as a retirement area for old Union soldiers.

The 2,365-square-foot structure, built in 1912, was added to the U.S. National Register of Historic Places on Nov. 29, 1995.

In addition to the interior space, it has a 600-square-foot wraparound porch. It has original hardwood floors, windows, light fixtures, a fireplace and stained glass windows.

Work completed in 2016 included plumbing, electrical and heating, ventilation and air-conditioning (HVAC).

The Carriage House at 5323 Ninth St., was built in 1940. It is a two-story structure of 1,320 square feet, including a balcony on the second floor. It has restored original windows and folding garage doors.

The building has a one-bedroom apartment, with a kitchen and bathroom on the second floor, which has its own entrance.

New plumbing, electrical and HVAC work was completed in the structure during 2020.

Published September 22, 2021

Seeking to use historic buildings to generate a buzz

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Two historic buildings in the heart of the city could become a catalyst for attracting new life into downtown Zephyrhills.

City officials are seeking proposals from potential tenants for The Captain Jeffries House and The Carriage House — structures that have undergone relatively recent makeovers.

Local business owner Chemeka Chambers, of Zephyrhills, checked out The Jeffries House during the open house. The local landmark has been revitalized, and the city is looking for a new tenant. The city is seeking a tenant for the Carriage House on Ninth Street, too. (Fred Bellet)

“The city seeks an overall adaptive reuse of these historic buildings for the economic benefit of the area,” according to the city’s Request for Proposal (RFP).

In choosing the tenant, the city will consider the proposal’s “ability to provide an attraction or anchor” in downtown that will entice both residents and visitors alike, the RFP adds.

The document provides insight into the city’s vision for the potential of these historic buildings.

“The city believes that retail, restaurant operations are appropriate, and a feasible business opportunity, since the structures are located in the downtown Zephyrhills shopping district, which includes City Hall, the City Library, along with multiple retail shops and a microbrewery,” the RFP notes.

Linda Kerns, president of Main Street Zephyrhills, sits in the renovated lobby of the Jeffries House, at 38537 Fifth Ave., during the building’s recent open house. The City of Zephyrhills is seeking proposals from potential tenants of the Jeffries House and the adjacent Carriage House, at 5232 Ninth St. The idea is to use the historic buildings to help generate foot traffic in downtown Zephyrhills.

A city news release observes: “Both buildings are a short walk to the popular Zephyrhills Brewing Company, Your Turn Board Game Cafe, and Gentlemen’s Quarters Barber Shop.”

To encourage the redevelopment, the city may offer incentives such as zero lease payment for a period of time and assistance with remodeling costs to business owners who also invest in the property and will drive foot traffic to downtown, the city news release says.

Community Redevelopment Agency Director Gail Hamilton provides some background in the release.

“The downtown district has been evolving over the past few years into an area that draws our community members, and even people who don’t live in Zephyrhills, to it,” Hamilton says, in the release. “It’s got a very “Main Street” vibe, with the brick sidewalks, music throughout, string lights, and businesses that people enjoy frequenting. We are looking for businesses that will continue to add to the walkability and excitement of our downtown.”

The Captain Jeffries House, at 38537 Fifth Ave., is named after the city’s founder, Captain H.B. Jeffries, who established Zephyrhills as a retirement area for old Union soldiers.

The 2,365-square-foot structure, built in 1912, was added to the U.S. National Register of Historic Places on Nov. 29, 1995.

In addition to the interior space, it has a 600-square-foot wraparound porch. It has original hardwood floors, windows, light fixtures, a fireplace and stained glass windows.

Work completed in 2016 included plumbing, electrical and heating, ventilation and air-conditioning (HVAC).

Local designer Allen Cooke, of Zephyrhills, who also works at Song Printing in Zephyrhills, checks out the view from a second floor window of The Carriage House. He and printer Sue Prenderville, of Wesley Chapel, toured the renovated building.

Some maintenance issues remain, which will be addressed by the city, in partnership with the new tenant. The idea is to avoid having to redo that work.

The Carriage House at 5323 Ninth St., was built in 1940. It is a two-story structure of 1,320 square feet, including a balcony on the second floor. It has restored original windows and folding garage doors.

The building has a one-bedroom apartment, with a kitchen and bathroom on the second floor, which has its own entrance.

New plumbing, electrical and HVAC work was completed in the structure during 2020.

The city’s RFP offers guidance to those seeking to lease these unique spaces.

“The city will evaluate proposals that offer further rehabilitation or reuse of the buildings in a new way that attracts people to downtown Zephyrhills.

“Innovative leasing proposals are welcomed.

“Proposals should be persuasive as to their feasibility and should reflect a realistic understanding of the building and its value,” the document says.

The deadline for proposals is 11 a.m., on Aug. 16.

An evaluation team will rank the proposals. The final selection will be determined by the Zephyrhills City Council, expected around mid-September.

Lease dates could begin as early as Oct. 1.

Published August 04, 2021

The Carriage House, at 5323 Ninth St., was built in 1940. It is a two-story structure of 1,320 square feet, including a balcony on the second floor.
Pedro Cruz, of Zephyrhills, was among those checking out The Jeffries House and The Carriage House, during a recent July 22 open house at the two historic buildings. Cruz’s son, Bengue, was in front of the historic structure serving up hot dogs. Left, Rob LaMacchia waits for his order and one for Jeremy Nansteel, both of Zephyrhills.
The Jeffries House underwent a renovation to its porch, and the refurbished porch was named The Hopkins Family Porch, to honor the donor.
Shelves of mementos and historical pictures — behind Karen Miller’s desk — tell the story of The Jeffries House. Miller, who is the purchasing agent for the city, was on hand to answer questions and give tours of The Jeffries House and Carriage House.

Zephyrhills welcomes new Main Street director

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Faith Wilson is off to a quick start — as the new director and events coordinator for Main Street Zephyrhills Inc.

In about a month’s time, the 32-year-old has helped relaunch the organization’s website, created a community interview series, increased social media engagement across various platforms, and streamlined membership and sponsorship packages.

She’s also planning the organization’s 17th annual Music & Motorcycles event, set for Sept.11, from 4 p.m. to 9 p.m.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business, and organizes large events and parades within the historic downtown district — particularly along Fifth Avenue.

Faith Wilson (Courtesy of Main Street Zephyrhills Inc.)

Events include Music & Motorcycles, Halloween Howl and Zephyrhills Christmas Parade, among others.

Wilson was introduced during a Zephyrhills Community Redevelopment Agency (CRA) meeting June 28 at Zephyrhills City Hall.

She is a Lithia native, who lives in Lakeland with her husband and two children.

She graduated from Newsome High School, and studied liberal arts and architecture at Hillsborough Community College and the University of South Florida, respectively.

She officially began working for Main Street Zephyrhills on June 1, with a salary of $38,456.

Her role — as the organization’s only city-funded position —  consists of serving as an advocate and liaison for the downtown district with initiatives to bring economic growth and community connections. The role involves working closely with the Zephyrhills CRA and other groups.

The organization relies on donations, memberships and partner organizations to help fund projects such as public artwork, family friendly events and activities.

Wilson’s background is in retail management, having been an assistant store manager and corporate leadership team member at Stein Mart. She also served on the advisory board for USO (United Service Organizations) Tampa Bay.

Wilson assumed the Main Street position vacated by Paxton McCullough, who held the role from June 2020 to May 2021. Before that, the role was held by Anna Stutzriem, who resigned in March 2020 after more than two years on the post.

Wilson shared her vision for Main Street Zephyrhills and the city’s historic downtown, a subject broached by CRA Commissioner Lance Smith during the meeting.

“I see opportunity overall,” Wilson responded. She cited the potential for events, particularly markets because they draw the community out — something that was hampered by COVID-19.

“When people get out in the community and they shop local, they see their local friends, they see their neighbors out there, it really brings that bond and sense of community back together, and hopefully from that, (people) become inspired to continue to come downtown and support their local businesses,” Wilson said.

Building momentum for Zephyrhills historic downtown, particularly around Fifth Avenue, is a primary objective of Main Street Zephyrhills Inc.

Describing herself as personable, as well as a person of action, Wilson said “I want the community to feel like they know me and that they can talk to me at any time.”

She has been keeping busy with Main Street functions.

Initial tasks included being a part of the well-attended Seventh Street Mural ceremony back in late May.

The vibrant mural, titled ‘Ocea,’ is located on the south-facing wall of 5210 Seventh St.

The outdoor event gave residents a chance to mingle with the mural’s artists, partake in refreshment, take pictures and spend time together in downtown.

“That was quite a success,” Wilson said. “It was positively received, and it was a nice community event, especially post-COVID, for everyone to get out and see what we’re doing in the Main Street sector.”

Wilson also has updated the organization’s social media platforms, ensuring presence on Facebook, YouTube, LinkedIn, TikTok, SnapChat and Instagram.

“I’m keeping up with all of that,” Wilson said. She also is “trying to cater to all age groups of the Zephyrhills community and let them know what Main Street is doing,” she said.

Wilson has been doing a livestream interview series, in which she dialogues with various Main Street members and business owners “to let the community get to know the people behind these organizations, so I think that’s going to be very helpful with connecting the community.”

The most recent interview piece featured Habitat for Humanity ReStores representatives, which can be found archived on YouTube.

Wilson’s “big project” has been the relaunch of a new Main Street Zephyrhills website, MainStreetZephyrhills.org.

She shared details of the website on the council chambers’ projection screen, during the meeting.

The fresh site includes several new user-friendly features and accessibility tools, such as shortcuts to information about dining, shopping, events, activities and service experiences throughout town.

There’s a detailed downtown Zephyrhills business directory, providing information including address, phone number and links to their respective websites.

Other highlights include a city events calendar and listing of upcoming Main Street projects and attractions.

There’s also a business entrepreneur resources toolkit that lists available vacant properties for lease, as well as how-to information about licenses, permits, loans, utilities, community connection opportunities and more.

The website is ADA-compliant, with accessibility tools to alter contrasts and text sizes, too.

Wilson worked closely on the project with The Social Connection — a Land O’ Lakes based marketing agency specializing in website development, social media and graphic/digital marketing, particularly for start-up companies and small businesses.

The website undertaking involved “many, many hours,” Wilson acknowledged.

Main Street Zephyrhills Inc., is a 501c3 nonprofit that generally facilitates new business and organizes large events in the city’s historic downtown district.

CRA Director Gail Hamilton, who serves as Main Street’s ex-oficio, attested: “She’s providing content and she’s having to pull teeth from everybody to get the content to put on there,” also noting that Wilson often has been tackling details, late into the evening.

Hamilton commended Wilson’s efforts.

“She hit the ground running with this (position),” said Hamilton, “so we are very excited about the future.”

Other city leaders came away impressed with Wilson’s presentation and overall work, over the  short time frame.

“I think she’s doing a great job, and I think we’re going to see Main Street grow and begin to flourish,” said Zephyrhills City Manager Billy Poe.

CRA Commissioners also happily observed Main Street’s complete roster of volunteer board members — something that’s been a challenge for the organization in the past.

In fact, Poe pointed out the local Main Street chapter was “very close” to shuttering about a year ago, because there weren’t enough board members per state requirements for a period of time.

Besides Wilson and Hamilton, other key Main Street figures now include president Linda Kerns, vice president Devin Alexander, board members Antwon Gildon, Christin Bennett, Sarrah Vesselov and Grant Posner, treasurers Martin Harm and Keith Wolfe, and Councilwoman Jodi Wilkeson.

“We’ve got a great mix of residents who live in the downtown neighborhoods who work and have businesses in the downtown area that are really committed to this,” Hamilton said.

Published July 14, 2021

Mural aims to refresh downtown Zephyrhills

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A downtown public art wall project is aiming to refresh the City of Pure Water.

The City of Zephyrhills last month unveiled a vibrant, large-size mural on the south-facing wall of 5210 Seventh St., also home to Painted Pixie hair salon.

The mural, roughly 90 feet wide by 9 feet tall, is titled ‘Ocea,’ which means water goddess in Greek mythology.

The City of Zephyrhills on May 26 unveiled a vibrant large-size mural on the south-facing wall of 5210 Seventh St. The mural, roughly 90 feet wide by 9 feet tall, is titled ‘Ocea,’ which means water goddess in Greek mythology. The vibrant work was completed by Lakeland-based artist Jonathan Sierra, along with assistant artist Fonz Eljaiek. (Courtesy of Kelli Carmack)

The colorful work was completed by Lakeland-based artist Jonathan Sierra, along with assistant artist Fonz Eljaiek. The duo worked throughout May on the project, sometimes laboring 18-hour days, from early morning to midnight, weathering heat, wind and other conditions.

Highlighted by various shades of blue, the mural features a woman’s full face — Ocea — creating ripples in water as she lifts her head right above sea level. Other elements and imagery in the piece incorporate aquatic life, such as a manatee and bass, as well as the sun, a lake, forests and hills, spread across waves of blue.

It’s estimated a couple gallons of paint were used for the $5,000 piece, made possible through partnerships with the City of Zephyrhills, Zephyrhills Community Redevelopment Agency (CRA) and Main Street Zephyrhills Inc.

Sierra’s proposal was selected from among 26 submissions to the mural design committee for the public art project.

Main Street Zephyrhills Inc.’s call for art simply asked for designs that represented Zephyrhills as “The City of Pure Water,” forcing respondents like Sierra to use their imagination and creativity in their drafts.

“When Zephyrhills pitched this project…it was a longshot, a shot in the dark,” Sierra said. “I put out a concept of what I thought resonated with what the theme was.”

In preparing his scope of work, Sierra researched what scientists have discovered about the water’s properties to gain a “deeper” grasp of where he wanted to go with the piece.

“We wanted to establish a wave, we wanted to make an impact that evoked a connection that humanity has with water,” Sierra explained of Ocea.

He added the mural otherwise serves to convey intentions of love, peace, unity, creatives and growth.

Main Street Zephyrhills Inc., representatives pose with muralists Jonathan Sierra and Fonz Eljaiek. The nonprofit organization, which fosters business and community events, is spearheading public art projects in the city.

Besides discussing the meaning of the piece in detail, Sierra was complimentary of the Zephyrhills community, during the May 26 unveiling ceremony that drew dozens of residents and stakeholders.

“It has been so overwhelming with the love and support that I’ve experienced with the community here in Zephyrhills,” said Sierra, noting countless locals engaged with the artists during the mural journey.

“The people that came by and honked their horns, gave us a fist bump, gave us two thumbs up, have given us so much great feedback and love, and all of that gives us energy and momentum to keep moving on the job and continues to thrill us. It was really fulfilling, the entire process.”

Sierra acknowledged beforehand, that really all he knew about the city was the bottled-water brand, Zephyrhills Natural Spring Water.

“That’s what everyone usually knows, is the brand,” said Sierra, who runs a firm specializing in advertising, branding and creative designs. “When I started to unpack and find out, (I learned the city) had nothing to do with the water bottle, and the brand at all.”

The mural is a first in what Main Street Zephyrhills — which fosters business and family friendly events in the city’s historic downtown — hopes becomes a full series of public art displays throughout city limits.

Based on fundraising efforts, other murals could be coming to one of the fire rescue stations, as well as the Fraternal Order of Eagles building on Fifth Avenue, for instance.

“This is a special time for the City of Zephyrhills and Main Street association,” said Main Street Zephyrhills president Linda Kerns, during the ceremony.

“Art unites a community and this is our start. We’ll have small (art displays), we’ll have large, but it’s the opportunity for us all to coordinate, to collaborate and become a more solid community.”

The mural likewise helps “increase the visibility of Zephyrhills” to visitors and passers-by, Zephyrhills CRA director Gail Hamilton said.

The city official pointed out public artwork — murals, statues, sculptures —  helps make a city memorable and stand out, referencing St. Petersburg, Winter Park, or Savannah, Georgia.

“It’s what makes a town a town, a city a city, and we’re missing that,” Hamilton said. “We want Zephyrhills to be out there. It’s our hometown and we want other people to enjoy our hometown, whether it’s a day, an afternoon, a lunchtime…”

The mural also should make Seventh Street and the surrounding downtown area more inviting for residents, Hamilton said, where they may be more inclined to discover local businesses and the walkability of the surrounding area. “It amazes me that people don’t know that we have a walkable downtown,” she said.

Sierra took similar views on the significance that public art brings to communities, small and large.

“It brings life to the current residents,” he said.

“It turns what used to be something that’d you’d ignore, walk past and not really pay attention to, but now, it creates a moment that people are inspired by.

“On top of that, it creates a destination spot for Zephyrhills. We can start to build a collection of these going forward with other artists, so that we can bring more people here and continue to grow.”

Meantime, Sierra wishes Ocea is a springboard for other amateur and professional artists to have their work on display throughout the small-town East Pasco municipality.

“I’m hopeful that it opens up opportunities for other artists,” he said. “I’m hopeful that it opens up the city to new eyes and the city continues to grow. There’s a lot more growth coming into the city, thousands of homes are being built, so I’m hoping this starts a wave of new art, a wave of new culture, a wave of community that lasts for ages.”

Main Street Zephyrhills is in the process of raising funds for an ongoing art series, with plans to launch a GoFundMe page for donations.

Visit MainStreetZephyrhills.org for more information.

Published June 16, 2021

Hercules Park workshop set June 10

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Zephyrhills residents will have an opportunity to weigh in on the future development and proposed amenities of Hercules Park.

Attendees are encouraged to bring their ideas and opinions to a public workshop meeting on June 10 at 6 p.m., at Zephyrhills City Hall, 5335 Eighth St., in Zephyrhills.

The City of Zephyrhills will host a workshop on June 10, to gather public input about the development of Hercules Park. Renovations could feature a circuitous BMX bike track with jumps and rollers, plus other passive amenities, based on this conceptual sketch from the project’s consultant, Kimley-Horn. The 12-acre park site is situated at the corner of County Road 54 and Gall Boulevard. (File)

Other stakeholders in attendance are expected to include the city’s parks and recreation advisory board, CRA (Community Redevelopment Agency) board and representatives from the project’s consultant, Kimley-Horn.

The City of Zephyrhills in recent months has pondered ways to spruce up the languished 12-acre park property at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

One possibility for the park’s update includes installing a BMX (bicycle motocross) track where youth and adult bike enthusiasts traverse winding trails and thrilling jumps, in a safe and comfortable setting.

The latest conceptual sketch plan from Kimley-Horn shows a circuitous riding trail spanning roughly 5.29 acres of the park property, albeit with many details still to be hashed out.

Height levels on jumps and bumps haven’t yet been determined, but the track is expected to have variations for beginner, intermediate and advanced bikers — keeping safety in mind, too.

Surface material hasn’t been decided, either, though one option is a dirt track with wooden features for jumps and stunts.

Also proposed is a paved pathway encircling the BMX course for parents, walkers and runners to use for general exercise purposes.

Based on renderings, remaining Hercules Park property upgrades would then take on a mostly passive vibe — with a nearly 1-acre open playfield, 1.42-acre playground and picnic/shelter area, and a soft walking trail surrounding an existing retention pond and lighted fountain spray.

An open playfield —situated at the former Hercules Aquatic Center — would offer a grassy space for throwing footballs, Frisbees and so on.

A playground, meanwhile, could include some nature-based equipment beyond conventional slides and swings — think rock climb, bridges, tunnels, rope play structures and more.

The budget for the entire Hercules Park renovation will be determined from the workshop, where amenities could be added or removed based on community feedback, Zephyrhills CRA director Gail Hamilton wrote in an email to The Laker/Lutz News.

Final design and construction is expected sometime after park funding is identified for the city’s 2021-2022 fiscal year, Hamilton says.

Depending on the amenities and project cost, the development could be completed in a year, or built out over multiple years, she says.

City officials also have previously mentioned facilitating public-private partnerships for some of the park’s improvements.

In addition to its proximity to local schools, Hercules Park borders a busy Wawa gas station and Culver’s fast food restaurant, which could prompt those patrons to drop by the park to have a relaxing meal.

The park also is accessible to surrounding neighborhood developments through Henry Drive.

Should the BMX concept follow through, it would create an amenity otherwise not readily available to the East Pasco community. (Local BMX enthusiasts have previously tried accessing the Zephyrhills Skatepark at Krusen Field for those purposes.)

The closest public BMX pump tracks in the surrounding Tampa Bay area include Tampa BMX in Lutz and Oldsmar BMX.

City leaders for years have been calling for an action plan for vacant park land that once had a buzzing aquatic center and swimming pool.

Ownership of the land was transferred to the city from the Pasco County School Board in June 2018.

The park land is a legacy from about 80 acres once owned by the Hercules Powder Co.

The company, which converted pine stumps into resin and turpentine, had been the city’s largest employer at one point.

During a city council meeting last month, City Manager Billy Poe deemed the upcoming Hercules Park workshop “important” to provide additional information, plans and ideas to the public and other interested parties.

Published June 09, 2021

Hercules Park renovations may include BMX track

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Over the past several months, the City of Zephyrhills has pondered ways to spruce up the Hercules Park property at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

Following meetings with consulting firm Kimley-Horn, public works, and the parks and recreation advisory board, city officials may have an answer for the languished 12-acre site —  a BMX (bicycle motocross) track where mountain bike enthusiasts traverse winding trails and thrilling jumps, in a safe and comfortable setting.

Renovations to Hercules Park could feature a circuitous BMX bike track with jumps and rollers, among other amenities. This conceptual sketch was unveiled during a Zephyrhills Community Redevelopment Agency (CRA) Board of Commissioners meeting in January. The 12-acre park site is situated at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools (Courtesy of City of Zephyrhills)

Zephyrhills Community Redevelopment Agency Director Gail Hamilton detailed how the BMX track idea came to be formed, during a January CRA Board of Commissioners meeting.

“We asked Kimley-Horn to look at the park and try to figure out what we can do with it to give the kids something to do and give the public something to do. There’s nothing on the north end of town as far as a park goes, and I heard very loud and clear from some of the CRA members in this year’s budget they wanted to see something at Hercules.

“If you are walking through those pine trees and those oak trees (at the park), it’s beautiful, and you don’t want to cut those trees down, so, as we were walking around the consultant said, ‘What about a BMX bike track around here? Kids would love it. It’s wooded, and we could do jumps and all kinds of stuff…’”

Hamilton proceeded to unveil a conceptual sketch plan — showing a circuitous riding trail spanning roughly 5.29 acres of the park property, albeit with many details still to be hashed out.

Height levels on jumps and bumps haven’t yet been determined, though the track is expected to have variations for beginner, intermediate and advanced bikers.

Surface material hasn’t been decided, either, though one possibility is a dirt track with wooden features for jumps and stunts. Hamilton described the course overall as “something kids could be excited about and not hurt themselves on.”

Also proposed is a paved pathway encircling the BMX course for parents, walkers and runners to use for general exercise purposes.

Hamilton told the board the BMX track concept received strong support from the city’s parks and recreation advisory board: “They were pretty pumped about it and excited about it.”

Remaining Hercules Park property upgrades would take on a mostly passive vibe, with a nearly 1-acre open playfield, 1.42-acre playground and picnic/shelter area, and a soft walking trail surrounding an existing retention pond and lighted fountain spray.

The open playfield — to be situated at the former Hercules Aquatic Center— would offer a grassy space for throwing footballs, frisbees and so on. “Kids can just run and play; they don’t have to be contained,” Hamilton noted.

The playground, meanwhile could include some nature-based equipment beyond conventional slides and swings — think rock climbs, tunnels, rope play structures and more.

No established budget has yet been put forth for the entire Hercules Park renovation, nor is there a timeline for construction; the city also plans to seek public-private partnerships to get a project in motion. “Right now, we’re at a 30,000-foot view on this,” Hamilton said, signaling preliminary plans.

Following Hamilton’s presentation, the CRA Board expressed enthusiasm with the overall park concept, while putting forth some input of their own.

At least one sticking point may be ensuring various segments of the park have ample lighting, particularly for evening hour use. Said board member Ken Burgess: “I think we need to look and make sure there’s some well-lit areas, especially in the wintertime when it gets darker early; we want to make sure it’s pretty well-lit there.”

In addition to its proximity to local schools, Hercules Park borders a Wawa gas station and Culver’s fast food restaurant, which could prompt those patrons to also drop by the park to have a relaxing meal.

The park also is accessible to surrounding neighborhood developments through Henry Drive.

Should the concept follow through, it would create an amenity otherwise not readily available to the East Pasco community. (Local BMX enthusiasts have previously tried accessing the Zephyrhills Skatepark at Krusen Field for those purposes.)

The closest public BMX pump tracks in the surrounding Tampa Bay area include Tampa BMX in Lutz and Oldsmar BMX.

There were preliminary discussions last fall on a nonprofit group bringing a BMX track and bike park to a 23-acre tract situated off the intersection of State Road 54 and Gunn Highway, in the Odessa/Trinity area in Pasco County. Under that proposal, about 3 acres would be used for a BMX dirt race course made of various jumps and rollers.

Published March 10, 2021

An entertainment venue in downtown Zephyrhills?

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Downtown Zephyrhills could get a little louder and livelier in the next year or so — if a proposed project pushes through.

The City of Zephyrhills is considering the creation of its own entertainment backyard featuring food trucks, vendor carts, games, live music, public art installations and various seating areas. Picture it as a scaled-down version of the popular Sparkman Wharf waterfront venue in downtown Tampa’s Channelside.

The Zephyrhills concept, called “Little But Loud,” would be developed on a 150-foot by 60-foot city-owned vacant lot at the corner of Sixth Avenue and Eighth Street. The site was once home to a Disabled American Veterans chapter building, and is situated just a block north of Fifth Avenue and adjacent to Zephyrhills City Hall.

‘Little But Loud’ entertainment venue concept renderings were presented by Zephyrhills Community Redevelopment Agency Director Gail Hamilton at a January meeting. This one shows semi-rigid covered seating, covered seating area, food cart court, game lawn/overflow seating, outdoor seating and food truck access. (Courtesy of City of Zephyrhills)

Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency (CRA), presented two concept renderings at a CRA meeting in January.

The first concept shows semi-rigid covered seating, covered seating area, food cart court, game lawn/overflow seating, outdoor seating and food truck access.

The second concept shows an event stage/elevated seating area, mobile high-top seating, food and vendor stalls, a semi-rigid overhead structure and raised concrete deck, food truck access and a versatile event lawn.

As for parking, eventgoers could use the nearby City Hall parking lot on nights and weekends.

Main Street Zephyrhills Inc., would likely be tasked with managing Little But Loud, and with arranging the venue’s programming.

The scope of work and budget are not yet final.

No start date has been determined, either, but it’s possible the project could be completed by the end of the year, if the initiative gains the CRA Board of Commissioners’ approval.

Hamilton said the new venue would generate downtown foot traffic and “create a sense of community,” by giving locals and visitors a multi-use entertainment space on weekends.

It also gives the city an opportunity to use “a beautiful lot” that is currently vacant.

“People would want to come, especially in the spring and in the winter when we have beautiful days, to sit out, listen to some music, have something to eat, come downtown. The idea is to create an attraction to get people to come downtown,” said Hamilton.

Two ‘Little But Loud’ concept renderings were presented by Zephyrhills Community Redevelopment Agency Director Gail Hamilton at a meeting. This one shows an event stage/elevated seating area, mobile high-top seating, food and vendor stalls, a semi-rigid overhead structure and raised concrete deck, food truck access and a versatile event lawn.

She thinks the project also would encourage residents and visitors to explore other areas of the city, including the historic downtown business district through Fifth Avenue.

Hamilton observed: “This is not to exclude any of the businesses on Fifth Avenue. It’s not to cut them out, it’s to get some activity going here, so that everybody who comes here goes to the restaurants and stores that surround it. You get up, you walk around — it’s a way for people to explore downtown Zephyrhills that maybe have never been here.

“It would bring people in that would go and shop, and try a craft beer that didn’t even know there was a microbrewery down here (at Zephyrhills Brewing Company).”

The intimate property — purchased by the city in 2017 — was originally anticipated to be developed into some type of retail/office space — which remains a future option.

However, Hamilton noted that option is not feasible yet, in the midst of the COVID-19 pandemic.

The lot also could be reserved for some type of apartment or residential concept, but Hamilton doesn’t believe that’s a best use.

“If we wanted to do apartments, we could probably do apartments, but in the long run, that’s not what’s best for downtown, that’s not what’s best for the core of the city,” Hamilton told the CRA board.

If and when the time comes to redevelop the small lot, Hamilton said the Little But Loud concept could simply be relocated to another area of the city, perhaps Zephyr Park on Fifth Avenue.

“It’s a way for us to engage that lot without spending a tremendous amount of money, and when the market gets to the point where we want to build a building on that space, all of it can be picked up and moved somewhere else,” Hamilton explained.

Members of the CRA board expressed interest in the venue concept, with several more tweaks and details to be hammered out and finalized in coming months.

Board member Ken Burgess called Little But Loud “a good idea to get something going,” but advised the project be done in sections or phases, instead of all at once.

Board member Lance Smith said the concept would create an “inviting” atmosphere to downtown, pushing for other accents such as artificial turf and a large-sized television or projector to broadcast movies and sporting events.

Alcohol sales should be another consideration, he said.

“I think it’s interesting,” Smith said of the plan. “I think you need to look at the budget for it, too, because I’ve looked at these (venues) and they’re way more expensive than you think they are, but I think it’s a great concept to take a look at.”

Board President Jodi Wilkeson, too, was keen with the project, but expressed concerns about potential vandalism and possible impacts on surrounding take-out and sit-down restaurants and businesses.

“If we’re doing this to help promote businesses downtown, I think we should make an effort to ensure that they’re not producing food that’s in competition with any other businesses,” Wilkeson said.

She suggested that Little But Loud food trucks and containers stick to offering snack items, such as flavored popcorn and other treats “so that it gives people something to eat, but when they’re really hungry (for a meal), they’re going to go somewhere else.”

Overall, though, she likes the concept. “I think it’s a great idea. I look forward to seeing it a little fleshed out, but I’m in support of it as well.”

Board member Charles Proctor also offered his support: “I think it’s a good idea as well. We’ve gotta do something with (the lot).”

Published February 24, 2021