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Historic Jeffries

Improvements keep coming to Zephyrhills redevelopment area

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The concept design plan for Hercules Park renovations is being updated to include public requests for restrooms, artwork, educational signage, a retention pond, and Wi-Fi, among several other features such as playfields and pathways.

Initial design plans for a BMX bike track were not well-received during a workshop, so that piece is being removed from the scope, according to Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency (CRA).

The 12-acre park property is at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

Upgrades continue to occur in the redevelopment district that is under the jurisdiction of the Zephyrhills Redevelopment Agency. (File)

Hamilton provided an update on the CRA’s activities in a number of areas during the agency’s last meeting. The Zephyrhills City Council serves as the board of the CRA.

The CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district.

The Zephyrhills CRA redevelopment district is approximately 501 acres. It encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside, and Plaza.

Other notable updates on activities within the district were shared during last month’s meeting. They include:

  • A CRA commercial matching façade and signage grant totaling up to $6,000 has been approved for Tara Hornbeck, doing business as Mulligan’s Tavern, at 5420 Gall Blvd.

Upgrades for the new Irish pub are slated to feature an aluminum frame cloth awning by the front door entrance, as well as replacement of rotted windows and doorframe.

The building was formerly the home of Salsa’s Mexican Grill, which has been closed for more than a year, Hamilton said.

Several other improvements outside the grant’s scope also will be completed — including parking lot repaving and landscaping — at the restaurateur’s expense. “We will have a nice looking building when it’s all said and done,” Hamilton told CRA Commissioners.

  • A $5,000 CRA residential ownership incentive grant has been approved for Elis Jose Burgos-Berrios, at 4929 16th St.

The grant’s purpose is to encourage home purchases within distressed neighborhoods as a catalyst to improve the owner-occupancy rate and neighborhood, one street at a time.

The grant requires Burgos-Berrios to file a homestead exemption on the property for five years.

Burgos-Berrios is a city employee, tasked with maintaining the city’s Oakside Cemetery, at 5301 First St.

  • Public Wi-Fi now is installed for Fifth Avenue, but the CRA is working with a consultant and the city’s IT department on developing a website landing page that Main Street will eventually oversee.
  • Zephyrhills Public Works has installed a slew of black benches throughout downtown, matching the color scheme of trash cans, signs and poles.

• The CRA has partnered with Main Street and public works to install blue Adirondack chairs (made of recycled plastic water bottles) attached with concrete slabs at Transplant Park, a pie-shaped area at 12th Street and Fifth Street. A neighborhood happenings sign promoting downtown parades and events also will be installed at the pocket park.

Published July 28, 2021

Zephyrhills CRA has full plate to start new year

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The Zephyrhills Community Redevelopment Agency (CRA) is ushering in the new year with a slew of projects and initiatives in the historic downtown district.

“There’s a lot going on that you’ll see in January that staff has been working on,” Zephyrhills CRA director Gail Hamilton said, during an update of the 2021 plans at a meeting with the CRA board of directors last month.

The Zephyrhills CRA is soliciting tenants for the Historic Jeffries and Carriage houses on Fifth Avenue. (Courtesy of Main Street Zephyrhills Inc.)

The CRA district encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza.

Hamilton told board members that the agency has met with a consultant on forthcoming improvements to Hercules Park, a 9-acre city-owned parkland site at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

Discussions have centered around transforming the languished site into a passive park for residents — highlighted with trails and a picnic area, as well as regular maintenance.

Possible improvements include underbrush clearing and designing a more welcoming park entrance, along with installing a park fountain, benches, tree underlighting, and colorful sailcloth.

Another idea involves cultivating an art element into the park that pays homage to the history of the property.

A greater degree of detail will be developed once the consultant’s ideas are presented to the city’s Parks and Recreation Advisory Board on Jan. 21, and then on to the CRA board and Zephyrhills City Council.

Hercules Park improvements are on tap in 2021, with an idea of making it a more welcoming, well-maintained passive park property. (File)

Funding for the park is available in this year’s city budget cycle.

Another CRA priority in the new year is outlining and ramping up a strategy for the Zephyrhills Code Enforcement Task.

Hamilton mentioned Pasco County has started to enforce code cases again “and so we want to at least talk about neighborhoods cleanups.”

Code issues are popping up in the downtown area, and in other areas, she said.

“We want to get back on track with our cleanups and the task force, and so we will start meeting in January,” Hamilton said.

She also reported progress on the renovation of the Carriage House property, which is nearly complete. The two-story wooden structure is connected to the Historic Jeffries House, at 38537 Fifth Ave.

The property has undergone a $155,000 makeover by Zephyrhills-based Kerns Family Construction Company Inc. Now, it is just awaiting some electrical hookups, Hamilton said.

In addition to uplifting surrounding property values and maintaining a historic structure, the city hopes to lease the space out to a business or residential tenant for around $1,500 to $2,000 per month.

The renovated structure has received serious interest from possible tenants — as has its counterpart in the Jeffries House, Hamilton said. Three coffee companies have inquired about setting up some kind of business operation at the Jeffries House, Hamilton said. She also noted a couple of other projects are interested in using both the Carriage House and Jeffries House.

The Jeffries House was built in 1910 for Capt. Harold Jeffries, the founder of Zephyrhills who was responsible for bringing many Union Civil War veterans into the area. The house is a part of the U.S. National Register of Historic Places.

Another major undertaking for the agency is facilitating a development opportunity on a city-owned lot at the corner of Sixth Avenue/Eighth Street — situated across the street from Zephyrhills City Hall.

The vacant lot originally was expected to become two-story retail space, but city staff now is working on a plan to transform the corner into a residential property, Hamilton said.

She explained the rationale for the shift: “Right now, trying to get financing for retail is impossible. If it were housing, it would be a whole lot easier, so we’ve come up with an idea that I think you’ll like. We’ve tested (the idea) with some other groups.”

Cost estimates and more specifics are expected to be presented the next CRA Board meeting on Jan. 25.

Other notable updates from the CRA director’s report:

  • Initial design and cost estimates for gateway signage at Gall Boulevard/Fifth Avenue is expected to be ready in January, then presented to the CRA Board for further review.
  • A request for proposal (RFP) is being prepared for a mural design at the Lake Necessity retention pond. The site has already experienced some beautification with an ornamental fence. The plan is to hire an artist to paint the concrete sides of the fence, perhaps incorporating a natural scene with water images.
  • Zephyrhills Main Street has begun redesigning Transplant Park, a 0.2-acre passive park at the intersection of Fifth Avenue and 12th Street. The location is just a few blocks east of the historic downtown district. The pie-shaped park, nestled between shaded trees, features landscaping and park benches.
  • Zephyrhills Public Works is completing the installation of irrigated potted plants along Fifth Avenue, specifically around street corners and medians landscapes.
  • Residential ownership incentive grants were approved to new homeowners for the properties at 5416 Eighth St. and 38245 12th Ave. (The grant provides $5,000 to new homeowners within the district, given they apply before purchasing/closing and file for homestead exemption for five years.)
  • A new business, Vintage Chix, recently opened in the downtown district, at 38501 Fifth Ave. The storefront sells vintage, repurposed furniture, including farmhouse, country French, shabby chic and rustic décor. The space also offers instructional craft and painting classes in a café atmosphere.

Published January 20, 2021

Proposal for design standards sparks debate

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A proposal to enact new design standards in the Zephyrhills Community Redevelopment Agency (CRA) area has prompted debate.

On one hand, the design standards can promote across-the-board architectural and visual uniformity and compliance — to protect and enhance property values in the CRA.

On the other hand, if care isn’t taken, the standards can become cumbersome and expensive.

Those were some of the main points raised during the discussion of a proposed set of design standards that would apply to the CRA’s roughly 500-plus acre historic area, which encompasses the center spine of town.

The Zephyrhills Community Redevelopment Agency (CRA) is considering implementing comprehensive design standards within its 500-acre historic district, relating to residential and commercial architecture, along with regulations pertaining to site access, circulation, parking, lighting, tree preservation and more. (Courtesy of City of Zephyrhills)

It’s an extensive undertaking.

Gail Hamilton, director of the CRA, has worked on the past few years, in conjunction with Kimley-Horn, a planning, design and engineering consulting firm.

An 83-page drafted document was presented last month to the Zephyrhills CRA Board, which is chaired by all five city council members and mayor.

It contains regulations outlined in specific detail that pertain to site access, circulation, parking, lighting, tree preservation. It also has various requirements related to residential and retail space — particularly up and down Gall Boulevard and along cross streets.

For example, it calls for all drive-thru restaurants and banks to have buffering in the form of fences, gates, hardscapes and streetscapes.

It also calls for new streetlights built on public or private property to be required to take on a distinct historical look similar to what’s seen along City Hall and the Zephyrhills Public Library — which is a decorative fixture with Florida Vernacular style and black finish. By contrast, cobra head and shoebox style fixtures on top of an aluminum light pole, which frequently are seen in big box store parking lots, would be prohibited.

Another goal calls for tree preservation and creating, or maintaining, canopied roads — which are characterized by limbs of large trees that provide a lush and shaded effect, overhead.

The document also outlines a number of other restrictions, such as limiting the number and size of business signs and prohibiting residential parking on the grass.

Kelley Klepper, a project manager for Kimley-Horn, emphasized the significance of establishing concrete design standards throughout the CRA.

“A good design is the starting point for a great community. You’ve got a lot of great bones here in the city, especially within the CRA,” Klepper said.

Firm standards will help create the community’s desired aesthetic, and create accountability among property and business owners, he added.

“We want to make sure what we’re talking about has some teeth, because ultimately the CRA is that key focal point within itself,” Klepper continued.

Ensuring any new streetlights within take on a Florida Vernacular historical look is one of the many objectives in the CRA’s proposed 83-page design standards document. The CRA Board tabled a decision on whether to approve the design standards within its 500-acre district during a meeting last month.

“A lot of times we hear guidelines, we hear overlays. A guideline is just that, it’s a guide. It’s not a, ‘Thou shall,’ it’s a, ‘Well, we’d really, really appreciate it if you could,’ and there’s no teeth to it,” Klepper said.

Hamilton said the CRA would offer various incentives and partnership opportunities to help new and existing properties get up to code.

She said she has spoken with multiple residential and commercial developers who did not object to the design standards. If anything, they’re encouraged, because it provides a roadmap and expectations for the city’s future plans, she said.

“Developers want to know that,” Hamilton said.

She also talked about the value of having design standards.

“Your investment is going to be protected, because the person next to you is going to have to do the same thing. Rising tides lift all boats….” Hamilton said.

The CRA board, however, wants more specifics before taking stand. It tabled the issue until it receives additional information.

Board vice president Alan Knight cautioned strongly against overregulation.

He pointed to The Villages in Sumter County as an example, referencing a recent hot-button case where a couple was sued by the community’s development district after placing a 1-foot cross on display in their front yard, therefore violating a “lawn ornament” deed compliance.

“Every time I roll this page, all I see is another rule and another rule and another rule, and I just don’t want us to get into the idea that we’re so many rules that we can’t expand,” Knight said.

Board member Charles Proctor expressed similar concerns .

“I just don’t want to be super restrictive,” Proctor said. “I understand, we don’t want a bunch of junk cars with no tags in people’s yards, but on the same hand, I just want to be cautious.”

Meanwhile, board member Lance Smith thinks design standards are necessary.

However, Smith added:  “I don’t want them to be too costly to the people. Believe me, I’m for ‘em, but we’ve got to be real careful.”

Hamilton said the design standards don’t contradict anything the city already has on the books with its form-based code and land development code.

The document helps organize all present city ordinances, with some additional expansions and clarifications, and multiple visual examples for better understanding, she said.

Hamilton also observed the standards are not as strict as seen in HOA/deed restricted communities, such as Silver Oaks. “They tell you certain things about what you can or cannot do with your property. I can assure you these are much less than those,” she said.

Klepper described the proposed standards as a “baby step” compared to what other municipalities have done with their respective historic districts.

The project manager mentioned some have gone so far as to regulating parking lot line colors or the font and lettering of business signage.

“We didn’t want to go anywhere near that,” Klepper said. “The document we have is not punitive; it’s not so many rules we can’t follow.”

He continued, “At the end of the day, what we’re trying to do is increase property values. If you maintain your property, if your neighbors maintain their property, what’s going to happen to the valuation of that neighborhood? It’s going to go up.”

But, the board said it wants to see an example of a commercial business or homeowner go through a mock review and submittal process. That will give them a better idea of how much time and expense the new standards will create for someone who is looking to buy or invest in the city, they said.

The Zephyrhills CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district.

Although it functions within the City of Zephyrhills, the Zephyrhills CRA is a separate and distinct legal entity.

The district generally spans from Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza.

Published September 09, 2020

Community development grants on the way?

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Talks are underway in Zephyrhills to offer a greater variety of business grants within the city’s CRA (Community Redevelopment Agency) district.

At last month’s CRA board meeting, Zephyrhills CRA director Gail Hamilton pushed for a wider range of incentives to help encourage new business investment in the 500-plus acre district.

The district encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside, and Plaza.

The Zephyrhills CRA district is roughly 500 acres, from Hercules Park to C Avenue, and from Zephyr Park to 17th Street. (Courtesy of City of Zephyrhills)

Hamilton referenced a 2019 market report from consultant GAI Community Solutions, which indicates that vacancy rates are down in the CRA district, but property values are dropping because older retail/office buildings are not being improved or rehabilitated.

Interestingly, however, Hamilton said rental rates in the district have increased because “there’s a short supply of those buildings that are habitable, that are in the right location, where somebody wants to be.”

The market report shows the majority of rentable office properties within the district were built prior to 1980, and the majority of retail properties built prior to 1990. Further, since 2011, no new office properties and just one new retail property have been built within the district.

The report showed the limited inventory will weigh on district activity in the face of a growing local economy, Hamilton told CRA board members.

“We need to address that we haven’t built any new buildings and what we have is old,” the CRA director said.

“We still have building stock that nobody wants to rent because of the issues with the building or where it’s located or how it’s chopped up, and so we might want to take a very focused look at some of those buildings and try to work with the property owners,” she suggested.

The city currently offers grants related to building exteriors, including a matching façade rehabilitation grant program of up to $2,500.

But, Hamilton thinks the program should be expanded to allows some grants related to interior projects, such as plumbing or electric improvements.

“I can do signage, I can help them with a window or door, but the grants don’t allow for anything in the interior of the building, so that’s something we may want to talk about,” she said.

Hamilton also suggested creating some type of kitchen remodeling grant, particularly for high-quality kitchen fire suppression systems that could be used for subsequent tenants, if needed.

The Zephyrhills CRA (Community Redevelopment Agency) area is a dependent special district in which any future increases in property values are set aside in a trust fund to support economic development and redevelopment projects, within the designated district.

She put it like this: “If that restaurant goes out (of business), you still have a restaurant and that investment the CRA makes putting the money in the building, because the building will always be there.”

The CRA director added she’s seen high demand from retailers and restaurateurs looking to lease newer or updated building spaces, even as small as 1,000 square feet, in the downtown area.

“Not a day goes by that somebody doesn’t call the CRA office asking about space — and, I don’t have it,” she said.

The Zephyrhills CRA includes about 300 business, with the largest concentration of employment within retail trade, health care services, and accommodation and food services.

The district’s largest employer is AdventHealth Zephyrhills (1,100 employees), followed by Florida Medical Clinic (850), Nestle/Zephyrhills Bottled Water (325), City of Zephyrhills (180) and Morrow Steel (90).

Another issue, Hamilton said, is the limited supply of affordable housing for middle-income workers, close to their jobs.

Hamilton said she’s had ongoing discussions with AdventHealth Zephyrhills CEO Amanda Maggard about the issue, talking about creating some type of joint residential grants “so that that workforce group from the hospital has an opportunity to live and work here in the CRA district.”

The city offers a $5,000 residential ownership incentive grant to homebuyers who purchase a home in the CRA district, and maintain residency for five years. The CRA awarded five such grants last fiscal year, Hamilton said.

Published November 13, 2019