The Laker/Lutz News

Lanky Lassie's Shortbread

Building up Dade City, block by block

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Larry Guilford uses a block party as one of the ways he pays for his charitable endeavors.

There’s a street party on the second Friday of the month, next to The Block, a venue at 14307 Seventh St., that features a brewery, a restaurant, a CrossFit gym and 5,000 square feet of event space.

The Block takes up a whole city block, right in historic downtown Dade City.

Larry Guilford stands in front of the mural at The Block, the historic building that housed automobile dealerships in the 1920s and has been renovated to create a venue space, a brewhouse, a restaurant, a CrossFit gym and more. (Mike Camunas)

Guilford, a longtime commercial real estate agent in Pasco County, is the founder and owner of The Block, housed in a historic building that was an auto dealership in the 1920s, originally operated by Highlands Motor Company.

Guilford also is founder and president of Make a Difference Inc., his 501c nonprofit organization.

The charitable organization that Guilford founded in 2007 is dedicated to helping Pasco County with social, economic and educational resources to improve the quality of life for individuals in need.

“You see the need, but we don’t judge,” Guilford said. “We want to help as many people as we can, especially in East Pasco. You never know that one day you might be in the line waiting for food.”

Make a Difference provides a Mobile Pantry, distributing food in prepacked boxes or through a farmer’s market-style distribution; Shoes 4 School, which is dedicated to providing new shoes to children in the Pasco County school system; and Pasco Difference Makers, which moderates monthly networking meetings to assist local charities in East Pasco.

“What I wanted to do was come back (to Pasco County), to get back into real estate, so I came to Dade City,” Guilford said. “I wanted to do that and make some money to put back into charity work down the road.

“But I always liked this brick building. I always joke with people that its Armature Works, without the $20 million.”

Indeed, Guilford buying and renovating the old building into The Block has essentially revitalized the “North Side” of Dade City just above Meridian Avenue. It has inspired more businesses to consider downtown Dade City and brought a monthly “block party” held every second Friday. Crowds have been out in droves to enjoy food, drinks, entertainment and music.

The Venue at The Block has capacity of 150 to 200 and has been fully renovated. (Courtesy of The Block)

After the third block party on April 8, Guilford said: “They’re getting bigger and better each month! That was part of my vision: to be able to walk Dade City.”

Before, when people reached the corner of Seventh Street and Meridian Avenue, “there was nothing to see,” he said.

Guilford’s impact on the county dates back decades, especially since he helped develop some of the original and early businesses back before Wesley Chapel’s burgeoning growth.

When he arrived, from Michigan, during the late 1970s, he saw the growth that could happen in Wesley Chapel and helped set up the commercial side of State Road 54, including the Comfort Inn and McDonald’s, which still stand today.

“There really wasn’t much out there in Wesley Chapel,” Guilford recalls. “But back then, I was known as the Honorary Mayor of Wesley Chapel.”

After developing that fledgling town in the early 2000s, Guilford decided to focus solely on charitable work and opted to help less-fortunate countries. The work took him back and forth overseas to the Philippines, Columbia and Ukraine, to name a few. Guilford has been doing work tirelessly in the Ukraine since 2003. He helped rebuild orphanages, including restoring buildings and putting in 1,500 beds.

“It’s really tough to see what’s going on there now,” he said.

Eventually, it was time to come back to the states on a more permanent basis, as he did when he decided to take a look at Dade City — a historic town that was begging for revitalization.

“He truly has been a blessing for Dade City,” said Camille Hernandez, the city’s longtime mayor before she stepped away from political life on April 26.

“He always has his thinking cap on — how can I help Dade City? And he hasn’t stopped. He’s that trailblazer, that spark, that leap of faith that’s given confidence to others to invest in this community, too.”

The Block, at 14307 Seventh St., has thrived despite some COVID-related delays. It is bringing new life to an area in historic downtown Dade City.

Guilford isn’t stopping.

Soon, just across the street from The Block, will be ZoneWorx Coworking Space, which will allow businesses to rent office space and amenities. It is, of course, also in a historic building that used to be a car dealership.

“He’s just such a visionary,” said James Shive, who recently became Dade City’s mayor. “To be able to envision (The Block) and be that successful with it and his whole career — it’s just made a huge difference in the downtown north corridor. People are now discovering Dade City, and its bringing in a more youthful group and more young families are coming and moving out here.

“He’s such an amazing person and has given so much to be thankful for. I honestly can’t say enough about him, and what he’s done and going to do for our community.”

Without a doubt, downtown Dade City has seen a boom in businesses from Lanky Lassie’s Shortbread, Dade City BBQ and Ice Cream Company, Uptown Creamery, Prelude Academy of the Arts, the Brew House, and even more to come.

“There has been an influx of about 30 businesses,” Shive said. “I’ve lived here my whole life, I’ve raised a family here, and I think back to all the eclectic shops that used to be in Dade City and you’re seeing that come back.”

Shive noted that the city’s redevelopment agency has plugged more than $4 million into improvements of downtown buildings, while there are 19 more projects on the books. Shive expects that in five to 10 years, Dade City’s population will triple.

“We’re going to develop the city, but go about it the way to preserve the integrity of the small town and its history,” Shive said. “The way (Larry’s) done it.”

Guilford said he visualized downtown Dade City’s possibilities years ago.

“What we had going for us was the historic aspect of downtown,” he said. “Plus the growth corridor (that is Wesley Chapel). It’s coming and maybe even already here, and it’s spreading into Dade City. We’re going to benefit from Wesley Chapel.”

Guilford can already picture his next project, and others are eagerly waiting to find out what it will be.

“He’s just been truly an asset and a blessing to Dade City and to me!” Hernandez said. “He’s so solution-oriented on how we can get it done and make it happen.

“I just can’t wait for his next project — and it’s a secret!”

For more information on Dade City, log onto DiscoverDadeCity.com.

The Block
Where: 14313 Seventh St., in Dade City
Details: Dade City Brew House, KÄN SEPT, CrossFit HCP, Venue at the Block.
Info: Call 352-437-3059, or visit TheBlockDadeCity.com.

UPCOMING
The Venue at The Block is holding a grand opening ribbon cutting ceremony on June 15 from 4 p.m. to 7 p.m. The event will cater food and cake tasting, a cocktail bar, wedding vendor booths, music and more. It is free and open to the public.

Published May 18, 2022

Pasco County celebrates economic successes

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Despite unanticipated challenges of the COVID-19 crisis, Pasco County still had much to celebrate in terms of growth, tourism and economic development.

That was the primary theme of “TeamUp! Building a Strong Economy Together,” an event hosted by Experience Florida’s Sports Coast (FSC) and Pasco Economic Development Council — two marketing organizations charged with driving the success of the county’s economy.

The May 6 event was held at AdventHealth Center Ice in Wesley Chapel, with 175 socially distanced guests attending in person, and others taking part remotely.

Various awards were presented during the TeamUp! event. Congressman Gus Bilirakis, third from left, was the recipient of the Experience Florida’s Sports Coast Chairman’s Choice Awards, for his efforts in boosting tourism in the region and state of Florida. Also pictured, from left: Pasco EDC president/CEO Bill Cronin, Experience Florida’s Sports Coast tourism director Adam Thomas, and Pasco County Commissioner Mike Moore. (Courtesy of Experience Florida’s Sports Coast Office of Tourism Development)

The evening ceremony highlighted accomplishments of both marketing organizations,  corporate businesses, entrepreneurs, hoteliers, attraction partners and restaurateurs.

The idea for the special gala was spurred from a conversation between Pasco EDC president and CEO Bill Cronin and FSC tourism director Adam Thomas, regarding the economic struggles both corporate businesses and tourism industry partners had faced in the previous year because of COVID-19.

Blending the two brands, TeamUp! featured a figure skating showcase, networking hour, awards dinner and joint economic presentation fronted by Cronin and Thomas, along with other speakers.

Also, FSC and Pasco EDC screened their first collaborative video showcasing Pasco as an attractive place to live, work and play.

The six-minute video takes a bird’s eye and grounded tour around the county, stopping at popular destinations while delving into specific need-to-know information for those looking to relocate their businesses, travel to the destination, or host a conference or event in the area.

Recognizing excellence
Various awards were bestowed, as well, honoring those who have made a lasting impression on the county’s diverse and growing economy:

Experience Florida’s Sports Coast Awards

  • Chairman’s Choice Award: Congressman Gus Bilirakis
  • Lodging Partner of the Year: SpringHill Suites by Marriott Tampa-Suncoast Parkway
  • Tourism Legacy Award: Thomas Dempsey, founder of Saddlebrook Resort & Spa

Pasco EDC Awards

  • Leadership Award: Dr. Arthur Kirk Jr., president emeritus of Saint Leo University
  • Recruitment Project of the Year: Santander Consumer USA
  • Expansion Project of the Year: The Soule Co.

The evening concluded with a special keynote address by Mike Rayburn, who blended comedy, music and thought-provoking messaging — while sharing his story of going from playing guitar for seven people in a bar in Virginia to playing in Carnegie Hall.

New companies, new jobs
Speaking from a well-lit, lifted stage, Cronin detailed how area economic development efforts emerged strong even during 2020’s trials and tribulations.

This included welcoming $104 million in new capital investment and 15 new company projects adding more than 1,400 direct jobs.

In fact, Cronin said these figures yielded the private, nonprofit organization’s “best year so far, for investment and job creation in Pasco County.”

The Pasco EDC’s ongoing efforts required creativity and adaptations to get work done, given various limitations brought about by COVID-19, Cronin explained from the luminated dais.

“The pandemic pushed us all to find new methods to manage old routines,” he said.

“Economic development was no different, and I’m proud to say that our team at the Pasco EDC rose to the challenge and found innovative ways to bring new investment and new jobs to the county.

“Like so many other businesses, we turned to virtual platforms to accomplish things that we could no longer do in person. We hosted site visits, business workshops and special events, all virtually.”

Cronin highlighted other economic-related marks from the past year, including the opening of Pasco EDC’s third small business incubator location — SMARTstart Grove Entrepreneur Center in Wesley Chapel — designed to help entrepreneurs expand their business and turn ideas into realities.

Interestingly enough, desserts prepared for the event were concocted by a trio of SMARTstart restaurant entrepreneur members and alums — Lanky Lassie’s Shortbread in Dade City; Sweet Luminous Bakery in Dade City; and, Hillbilly Farms in Dade City.

Cronin also mentioned how the Pasco EDC partnered with Pasco County government to provide emergency relief to more than 1,200 small businesses struggling to meet the demands the pandemic placed on them.

“Despite the challenges that 2020 presented,” Cronin said, “we kept moving forward.”

Tourism on the rebound?
Likewise speaking to the sizable crowd, Thomas acknowledged Pasco’s tourism “took a hit” from the pandemic, and remains in recovery mode.

However, the county’s tourism brand leader presented a mostly upbeat outlook for 2021 — noting visitor numbers steadily increasing the second half of this year and beyond.

“After a year of strict restrictions, people are itching to get back on the road and back in the air,” said Thomas, also quick to point out tourism industry analysts reporting that nearly 80% of Americans are dreaming of or planning to travel this year.

Thomas added the CDC’s recent guidance indicating vaccinated individuals can now safely travel without risking their health brings “another encouraging sign from our tourism industry for the second half of this year.”

Though the pandemic put a dent into some of Pasco’s original grandiose tourism plans and projections for most of 2020, there were some wins from the prior year.

Among other entertainment venues, shopping and hotels coming online, Thomas in particular highlighted the opening of the Sarah Vande Berg Tennis and Wellness Center in Zephyrhills; AdventHealth Sports Arena at Wiregrass Ranch Sports Campus of Pasco County, in Wesley Chapel; and Widow Fletcher’s, a new waterfront restaurant in New Port Richey.

Thomas told the audience how FSC remained aggressive following the pandemic’s initial scare.

It was one of the first tourism agencies in the state to return to marketing after what Thomas labeled “a two-month industry blackout.”

The group ran an outdoor adventure-focused marketing digital campaign promoting the county’s 10-day summer scallop season along the Anclote River.

The campaign resulted in visitation growth of more than 60% and related economic impact, Thomas said.

Pasco, too, was one of Florida’s first to return to hosting sporting events amid the pandemic, Thomas said, with the TORHS 2Hot4Ice roller hockey national championships in July.

The event — with strict pandemic protocols in place — brought together 113 teams who played a staggered schedule over 10 days at AdventHealth Center Ice.

Thomas presented other encouraging tourism-related figures.

More than 25% of county visitors last year were first-timers who plan to return, he said.

Visitor spending was down compared to fiscal year 2019, but tourists still created more than a half-million dollars of economic impact to the county, saving every resident over $260 in their annual taxes, he said.

Though the FSC has mainly focused on youth and amateur sports and outdoor recreational offerings to attract visitation, Thomas indicated the agency next plans to branch into the business meeting marketplace.

The county in October will play host to the inaugural SMERF (Social, Military, Educational, Religious and Fraternal) Express conference — an overnight tourism-based trade show featuring social functions, community service, team building and one-on-one appointments between meeting planners and destination marketing organizations.

And, in January there will be a similar but sports-tourism focused conference called Sports Express-Indoor.

Thomas also discussed how FSC is building on in-state tourism drive markets of Orlando, Miami and Jacksonville, along with out-of-state drive markets of Atlanta and Raleigh-Durham.

The agency also is launching new promotions geared toward people in the New York, New Jersey and the Great Lakes region.

“When they’re ready to travel,” Thomas said, “we’re ready to welcome them.”

The speaker also touted the reach and impact of FSC, which has increased its staffing levels and has received national recognition in the tourism industry for its various campaigns and efforts.

Thomas said: “We focus on telling our community story — the experiences that make Pasco County the best destination in Florida, and the place we all love to call home, whether we’re fishing in the gulf, skydiving in Zephyrhills, or hiking in our nature parks, or playing hockey right here at AdventHealth Center Ice.”

Published June 02, 2021

Their stories — and foods — are varied

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A small group of entrepreneurs gathered recently to sell their goods at a drive-thru vendor fair at the University of Florida/Pasco County Extension’s One Stop Shop, at 15029 14th St., in Dade City.

Those wishing to make a purchase could swing by on Oct. 29 from 11 a.m. to 2 p.m., to order items and purchase them, from the comfort of their cars.

Hillbilly Farms prepares gluten-free foods. The company’s founders sold the storefront, but are still selling items prepared at an incubator commercial kitchen in Dade City. (Courtesy of Pasco Economic Development Council)

The idea was to support the small businesses, while providing a safe place to shop, in the midst of the COVID-19 pandemic.

Participating vendors included Hillbilly Farms Bakery Shops, Charm City Eats, Lanky Lassie’s Shortbread, Superfood Bakeshop, and Chef Sweets of Luminous Concession.

The stories, shared by some small business owners taking part in the event, are as varied as the foods they sold.

Rhoda Mazerolle, of Hillbilly Farms Bakery, previously sold her gluten-free foods from a storefront that she operated with her husband. They have sold that store and have scaled down, but she continues to prepared wholesale foods at the SMARTstart commercial kitchen, at the One Stop Shop.

The commercial kitchen initiative is the result of a partnership between the Pasco Extension Office, which is part of the University of Florida Institute for Food and Agricultural Sciences, Pasco County and Pasco County Economic Development Council Inc., with assistance from Welbilt, an industrial kitchen company.

Amy Henninger, of Charm City Eats, is a newcomer to the Pasco County area — moving here less than two months ago.

She said the commercial kitchen allows her food truck — which specializes in authentic Maryland cuisine — to operate.

Charm City Eats offers authentic Baltimore cuisine. The company was one of the vendors taking part in a recent drive-thru vendor fair at the One Stop Shop in Dade City.

Charm City Eats offers such foods as broiled crab cakes, slow-smoked pit beef, Baltimore fried chicken, hot chicken and hand-cut fries.

Getting into the food business is a big departure for her, she said, noting she used to run a copier company in Baltimore.

But, the pandemic has been a turning point, she said.

“I’m going to be turning 40 soon, and I was just sick of the corporate world, and quotas and nonsense, and stress and all of that. I just wanted to do something different and work for myself,” Henninger said.

Plus, her fiancé loves to cook.

Like Henninger, Mary Katherine Mason Souter — who owns Lanky Lassie’s Shortbread — was greatly influenced by the COVID-19 pandemic.

In fact, the entrepreneur said she’s had her shortbread business for years, but it was always a “very, very side hustle, hobby.”

It turned into a full-time career, she said, “100% because of COVID.”

The owner of Lanky Lassie’s estimates she’s baked about 5,000 pounds of shortbread since being laid off from her previous full-time job of doing interior designs and selecting furniture for hotels.

Before turning all of her attention to running a baking company, she did interior designs and selected furniture for hotels.

That came to a halt earlier this year, when she was furloughed in April, then laid off in July.

“Since April, I have made about 5,000 pounds of shortbread,” said the baker, who uses her maiden name, Mason, on her business documents.

Her company’s slogan — “Long legs, short bread” — is a reference to her height, of 6 feet.

She’s grateful for the SMARTstart kitchen.

“Without that kitchen, I would not be able to have my business because in order to be able to ship legally and sell legally online, you have to have your manufacturing license.

“The only way you can have your manufacturing license is to have your commercial kitchen, and it has to be inspected by the Department of Agriculture,” she said.

It turns out that the kitchen is just 2 miles away from where she lives in Dade City.

Dan Mitchell, Pasco EDC’s SMARTstart program coordinator, said “the drive-thru vendor fair was a way for our community to experience the new food businesses that have been developing at the incubator.”

It also gave entrepreneurs a chance to get some feedback and hone their skills, Mitchell added.

Whitney C. Elmore, director of Pasco County Extension, said she’s proud of the vendors who produce their foods at the incubator kitchen.

“They’ve persevered during the pandemic – some had lost their job as a result and we were there, along with Pasco EDC, to provide the resources they needed to start their business,” she said.

“Our vendors provide phenomenal products,” Elmore added, “We were excited to showcase them in a drive-through vendor fair at our One Stop Shop in Dade City.”

Published November 18, 2020

Check out this drive-up food fair

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You can indulge in locally baked goods and gourmet specialty items from the comfort of your car and help small businesses — during the drive-up SMARTstart Vendor Fair.

The event will be on Oct. 29 from 11 a.m. to 2 p.m., at the UF/IFAS Pasco Extension One Stop Shop, 15029 14th St., in Dade City.

Lanky Lassie’s Shortbread, Superfood Bakeshop, Chef Sweets – Luminous Sweets, Nutoriously Good and other local incubator businesses will be ready with their most popular offerings – ranging from shortbread to organic, gluten-free items packed with superfoods, according to a news release from Pasco County.

Just drive up and you’ll receive online menu access to place an order that will be delivered to your car.

The event is being co-hosted by UF/IFAS Pasco Extension and the Pasco County Economic Development Council Inc.’s SMARTstart program.

Published October 28, 2020