The Laker/Lutz News

Main Street Zephyrhills

Bring The Family To The 10th Annual Paulie Palooza Music Festival

By

Saturday, Oct. 16 from noon to 9 p.m., in downtown Zephyrhills

Paul Correia was introduced to Gulfside Hospice back in 2008 when a friend, Kymberly Corkum, asked him to play with his musician friends at the annual Ride for Hospice — an event she helped organize with the Pasco Sheriff’s Mounted Posse to raise money for the nonprofit.

Crowds sit in front of the stage on Main Street Zephyrhills at the 2019 Paulie Palooza Music Festival.

“That was my first experience with hospice, and I learned how important this organization is to our community,” said Correia, co-owner of Sunstate Aluminum in Zephyrhills. “My job was to ask other local musicians to donate their talent and perform at the event, and we had so much fun, we continued to play every year.”

In 2010, the benefits of hospice became very personal to the Correia family, when their 93-year-old father became a patient of Gulfside Hospice during the final two weeks of his life.

“After dad died, I was even more thankful for hospice and became more involved in the fundraiser. Then in 2012, when the Sheriff’s Posse needed to step back its involvement, I decided to relaunch the event as tribute to my father, and we changed its name to the Paulie Palooza Music Festival,” said Correia.

“I’m proud that this year is the 10th Paulie Palooza Music Festival, and we’re hoping it will be our biggest fundraiser yet,” he said.

The all-day music festival takes place on Sat., Oct. 16 from noon to 9 p.m., on Main Street Zephyrhills (Fifth Avenue and U.S. 301). The daylong event features live music by local musicians; vendors; food trucks; an auction; prize drawings; and much more family fun. A $5 donation gives all-day access to the entire event.

Paul Correia, founder of the Paulie Palooza Music Festival

A change this year is the October date for the event, which previously was held in the spring. Because of COVID-19 restrictions, this past March Paulie Palooza went virtual for its ninth annual event, which makes next month’s festival its 10th anniversary.

“We are happy to be moving back to our signature event schedule, and look forward to seeing everyone in person this October on Main Street Zephyrhills,” says Leesa Fryer, fundraising & event planning specialist for Gulfside Hospice. “There are so many other community events in March for people to choose from, we decided to move Paulie Palooza to October so more people can attend.”

Fryer is in charge of overall planning for Paulie Palooza, and has limited spots still available for vendors, food trucks and sponsors. Vendor fee is $75, and sponsorships are available starting at $200, and include a vendor spot along with additional benefits. More information is available online at PauliePalooza.org, or by contacting Fryer at 727-845-5707 or .

Current event sponsors include Rockstar Sponsors O2 Solutions and Michels & Lundquist Funeral Home; Crooner Sponsor Norm & Sons Tire & Auto Repair; Roadie Sponsors DeliverCareRX, Medfleet and Right at Home; Groupie Sponsors ABC Supply Company Inc. and Ryman Construction of Florida Inc.; and Super Fan Sponsors Bahrs Aluminum & Construction, Bahr’s Propane Gas & AC Inc., Heister Automotive Performance, Sunstate Aluminum, and SouthState Bank. The Laker/Lutz News is the media sponsor.

Proceeds from Paulie Palooza benefit Gulfside Hospice. Since its founding, the festival has raised more than $71,000 to benefit Gulfside Hospice, which provides patient care and bereavement services to more than 650 patients and families every day in our local community.

About Gulfside Healthcare Services:
Gulfside Healthcare Services is a nonprofit organization serving the community for more than 30 years. Its three lines of business include Gulfside Hospice, offering care for patients at end of life; Gulfside Palliative Care, providing treatment options for those with chronic illness; and Gulfside Home Health, helping patients stay independent through skilled nursing and rehab at home. For more information about Gulfside Healthcare Services, visit Gulfside.org, or call 800-561-4883.

Published October 06, 2021

Zephyrhills welcomes new Main Street director

By

Faith Wilson is off to a quick start — as the new director and events coordinator for Main Street Zephyrhills Inc.

In about a month’s time, the 32-year-old has helped relaunch the organization’s website, created a community interview series, increased social media engagement across various platforms, and streamlined membership and sponsorship packages.

She’s also planning the organization’s 17th annual Music & Motorcycles event, set for Sept.11, from 4 p.m. to 9 p.m.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business, and organizes large events and parades within the historic downtown district — particularly along Fifth Avenue.

Faith Wilson (Courtesy of Main Street Zephyrhills Inc.)

Events include Music & Motorcycles, Halloween Howl and Zephyrhills Christmas Parade, among others.

Wilson was introduced during a Zephyrhills Community Redevelopment Agency (CRA) meeting June 28 at Zephyrhills City Hall.

She is a Lithia native, who lives in Lakeland with her husband and two children.

She graduated from Newsome High School, and studied liberal arts and architecture at Hillsborough Community College and the University of South Florida, respectively.

She officially began working for Main Street Zephyrhills on June 1, with a salary of $38,456.

Her role — as the organization’s only city-funded position —  consists of serving as an advocate and liaison for the downtown district with initiatives to bring economic growth and community connections. The role involves working closely with the Zephyrhills CRA and other groups.

The organization relies on donations, memberships and partner organizations to help fund projects such as public artwork, family friendly events and activities.

Wilson’s background is in retail management, having been an assistant store manager and corporate leadership team member at Stein Mart. She also served on the advisory board for USO (United Service Organizations) Tampa Bay.

Wilson assumed the Main Street position vacated by Paxton McCullough, who held the role from June 2020 to May 2021. Before that, the role was held by Anna Stutzriem, who resigned in March 2020 after more than two years on the post.

Wilson shared her vision for Main Street Zephyrhills and the city’s historic downtown, a subject broached by CRA Commissioner Lance Smith during the meeting.

“I see opportunity overall,” Wilson responded. She cited the potential for events, particularly markets because they draw the community out — something that was hampered by COVID-19.

“When people get out in the community and they shop local, they see their local friends, they see their neighbors out there, it really brings that bond and sense of community back together, and hopefully from that, (people) become inspired to continue to come downtown and support their local businesses,” Wilson said.

Building momentum for Zephyrhills historic downtown, particularly around Fifth Avenue, is a primary objective of Main Street Zephyrhills Inc.

Describing herself as personable, as well as a person of action, Wilson said “I want the community to feel like they know me and that they can talk to me at any time.”

She has been keeping busy with Main Street functions.

Initial tasks included being a part of the well-attended Seventh Street Mural ceremony back in late May.

The vibrant mural, titled ‘Ocea,’ is located on the south-facing wall of 5210 Seventh St.

The outdoor event gave residents a chance to mingle with the mural’s artists, partake in refreshment, take pictures and spend time together in downtown.

“That was quite a success,” Wilson said. “It was positively received, and it was a nice community event, especially post-COVID, for everyone to get out and see what we’re doing in the Main Street sector.”

Wilson also has updated the organization’s social media platforms, ensuring presence on Facebook, YouTube, LinkedIn, TikTok, SnapChat and Instagram.

“I’m keeping up with all of that,” Wilson said. She also is “trying to cater to all age groups of the Zephyrhills community and let them know what Main Street is doing,” she said.

Wilson has been doing a livestream interview series, in which she dialogues with various Main Street members and business owners “to let the community get to know the people behind these organizations, so I think that’s going to be very helpful with connecting the community.”

The most recent interview piece featured Habitat for Humanity ReStores representatives, which can be found archived on YouTube.

Wilson’s “big project” has been the relaunch of a new Main Street Zephyrhills website, MainStreetZephyrhills.org.

She shared details of the website on the council chambers’ projection screen, during the meeting.

The fresh site includes several new user-friendly features and accessibility tools, such as shortcuts to information about dining, shopping, events, activities and service experiences throughout town.

There’s a detailed downtown Zephyrhills business directory, providing information including address, phone number and links to their respective websites.

Other highlights include a city events calendar and listing of upcoming Main Street projects and attractions.

There’s also a business entrepreneur resources toolkit that lists available vacant properties for lease, as well as how-to information about licenses, permits, loans, utilities, community connection opportunities and more.

The website is ADA-compliant, with accessibility tools to alter contrasts and text sizes, too.

Wilson worked closely on the project with The Social Connection — a Land O’ Lakes based marketing agency specializing in website development, social media and graphic/digital marketing, particularly for start-up companies and small businesses.

The website undertaking involved “many, many hours,” Wilson acknowledged.

Main Street Zephyrhills Inc., is a 501c3 nonprofit that generally facilitates new business and organizes large events in the city’s historic downtown district.

CRA Director Gail Hamilton, who serves as Main Street’s ex-oficio, attested: “She’s providing content and she’s having to pull teeth from everybody to get the content to put on there,” also noting that Wilson often has been tackling details, late into the evening.

Hamilton commended Wilson’s efforts.

“She hit the ground running with this (position),” said Hamilton, “so we are very excited about the future.”

Other city leaders came away impressed with Wilson’s presentation and overall work, over the  short time frame.

“I think she’s doing a great job, and I think we’re going to see Main Street grow and begin to flourish,” said Zephyrhills City Manager Billy Poe.

CRA Commissioners also happily observed Main Street’s complete roster of volunteer board members — something that’s been a challenge for the organization in the past.

In fact, Poe pointed out the local Main Street chapter was “very close” to shuttering about a year ago, because there weren’t enough board members per state requirements for a period of time.

Besides Wilson and Hamilton, other key Main Street figures now include president Linda Kerns, vice president Devin Alexander, board members Antwon Gildon, Christin Bennett, Sarrah Vesselov and Grant Posner, treasurers Martin Harm and Keith Wolfe, and Councilwoman Jodi Wilkeson.

“We’ve got a great mix of residents who live in the downtown neighborhoods who work and have businesses in the downtown area that are really committed to this,” Hamilton said.

Published July 14, 2021

Barbecue and classic car event planned for July 4 weekend

By

A Backyard BBQ and Classic Car Show has been set for Independence Day weekend, in downtown Zephyrhills.

The Zephyrhills City Council cleared the way for the event, by granting a special event request from the Zephyrhills chapter of the Fraternal Order of the Eagles.

The downtown event, set for July 3 from 1 p.m. to 9 p.m., will require the closure of some downtown streets.

The streets that will be closed from noon to 10 p.m. are:

  • Fifth Avenue, from Seventh Street to Ninth Street
  • Eighth Street, from Fourth Avenue to Sixth Avenue

Alcohol will be available in a designated area, with off-duty Zephyrhills Police Department officers on hand throughout the event.

The event on July 3 will feature barbecue contests and a classic car show. (Courtesy of Zephyrhills Eagles #3752 Facebook Page)

City staff recommended approval of the request, which council members approved unanimously at their June 14 meeting.

An online flyer of the event promotes vendors, hot rods, prizes, live bands, barbecue contests, a full bar and more.

While council members expressed enthusiasm for having the event during the Independence Day weekend, they also advised event organizers that in the future they must coordinate downtown events in advance through Main Street Zephyrhills Inc., and the Zephyrhills Community Redevelopment Agency (CRA).

Such coordination is intended to help prevent scheduling conflicts with other downtown events and to control the closure of roads, which could affect surrounding businesses and properties along Fifth Avenue, they said.

Council Vice President and CRA Board President Jodi Wilkeson made those issues clear during the meeting.

But she added: “I think this is a great opportunity for the Eagles to promote the downtown community.”

City Manager Billy Poe addressed the councilwoman’s concerns directly.

He explained now that Main Street has just filled its director position with the hiring of Faith Wilson, staffers will be more insistent with local organizations wishing to host downtown events to follow proper communication channels.

“That conversation’s gonna ramp up a little bit more,” Poe said. “I think as we move forward, we’ll have some more communication about different events and how do we coordinate everything together.”

That said, Poe suggested the council go ahead and approve this latest request from the Eagles.

“What the Eagles are putting on is what we want downtown,” Poe said, noting their prior events have attracted visitors from Lakeland and other locales.

Council President Alan Knight added he’s “very happy” to see the downtown barbecue and car show come about.

But Knight wanted assurance from the organization that attendees limit alcohol consumption to a specified block, and not throughout the entire event.

“We just don’t want (drinkers) wandering around or running through town,” Knight said.

Zephyrhills Eagles representative Reed Sutton said the group is amenable to each of the council’s requests and accommodations.

“We are a nonprofit organization, and we are here to help downtown Zephyrhills to grow back up and be something exciting,” Sutton told council members.

“We will do whatever we have to do to work with you city members…and whatever you need from us, we’re here, and we’ll back ya’ll and do whatever we have to do,” Sutton added.

The Zephyrhills Eagles run their charity operation out of a two-story former bank brick building, at 38421 Fifth Ave., in Zephyrhills

Their regular events and programming include bingo, darts, pool, card games, karaoke, live music, line dancing instruction, and more.

The international nonprofit organization was founded “on a premise of proud, caring, people helping people with a passion for community service.”

Published June 30, 2021

Mural aims to refresh downtown Zephyrhills

By

A downtown public art wall project is aiming to refresh the City of Pure Water.

The City of Zephyrhills last month unveiled a vibrant, large-size mural on the south-facing wall of 5210 Seventh St., also home to Painted Pixie hair salon.

The mural, roughly 90 feet wide by 9 feet tall, is titled ‘Ocea,’ which means water goddess in Greek mythology.

The City of Zephyrhills on May 26 unveiled a vibrant large-size mural on the south-facing wall of 5210 Seventh St. The mural, roughly 90 feet wide by 9 feet tall, is titled ‘Ocea,’ which means water goddess in Greek mythology. The vibrant work was completed by Lakeland-based artist Jonathan Sierra, along with assistant artist Fonz Eljaiek. (Courtesy of Kelli Carmack)

The colorful work was completed by Lakeland-based artist Jonathan Sierra, along with assistant artist Fonz Eljaiek. The duo worked throughout May on the project, sometimes laboring 18-hour days, from early morning to midnight, weathering heat, wind and other conditions.

Highlighted by various shades of blue, the mural features a woman’s full face — Ocea — creating ripples in water as she lifts her head right above sea level. Other elements and imagery in the piece incorporate aquatic life, such as a manatee and bass, as well as the sun, a lake, forests and hills, spread across waves of blue.

It’s estimated a couple gallons of paint were used for the $5,000 piece, made possible through partnerships with the City of Zephyrhills, Zephyrhills Community Redevelopment Agency (CRA) and Main Street Zephyrhills Inc.

Sierra’s proposal was selected from among 26 submissions to the mural design committee for the public art project.

Main Street Zephyrhills Inc.’s call for art simply asked for designs that represented Zephyrhills as “The City of Pure Water,” forcing respondents like Sierra to use their imagination and creativity in their drafts.

“When Zephyrhills pitched this project…it was a longshot, a shot in the dark,” Sierra said. “I put out a concept of what I thought resonated with what the theme was.”

In preparing his scope of work, Sierra researched what scientists have discovered about the water’s properties to gain a “deeper” grasp of where he wanted to go with the piece.

“We wanted to establish a wave, we wanted to make an impact that evoked a connection that humanity has with water,” Sierra explained of Ocea.

He added the mural otherwise serves to convey intentions of love, peace, unity, creatives and growth.

Main Street Zephyrhills Inc., representatives pose with muralists Jonathan Sierra and Fonz Eljaiek. The nonprofit organization, which fosters business and community events, is spearheading public art projects in the city.

Besides discussing the meaning of the piece in detail, Sierra was complimentary of the Zephyrhills community, during the May 26 unveiling ceremony that drew dozens of residents and stakeholders.

“It has been so overwhelming with the love and support that I’ve experienced with the community here in Zephyrhills,” said Sierra, noting countless locals engaged with the artists during the mural journey.

“The people that came by and honked their horns, gave us a fist bump, gave us two thumbs up, have given us so much great feedback and love, and all of that gives us energy and momentum to keep moving on the job and continues to thrill us. It was really fulfilling, the entire process.”

Sierra acknowledged beforehand, that really all he knew about the city was the bottled-water brand, Zephyrhills Natural Spring Water.

“That’s what everyone usually knows, is the brand,” said Sierra, who runs a firm specializing in advertising, branding and creative designs. “When I started to unpack and find out, (I learned the city) had nothing to do with the water bottle, and the brand at all.”

The mural is a first in what Main Street Zephyrhills — which fosters business and family friendly events in the city’s historic downtown — hopes becomes a full series of public art displays throughout city limits.

Based on fundraising efforts, other murals could be coming to one of the fire rescue stations, as well as the Fraternal Order of Eagles building on Fifth Avenue, for instance.

“This is a special time for the City of Zephyrhills and Main Street association,” said Main Street Zephyrhills president Linda Kerns, during the ceremony.

“Art unites a community and this is our start. We’ll have small (art displays), we’ll have large, but it’s the opportunity for us all to coordinate, to collaborate and become a more solid community.”

The mural likewise helps “increase the visibility of Zephyrhills” to visitors and passers-by, Zephyrhills CRA director Gail Hamilton said.

The city official pointed out public artwork — murals, statues, sculptures —  helps make a city memorable and stand out, referencing St. Petersburg, Winter Park, or Savannah, Georgia.

“It’s what makes a town a town, a city a city, and we’re missing that,” Hamilton said. “We want Zephyrhills to be out there. It’s our hometown and we want other people to enjoy our hometown, whether it’s a day, an afternoon, a lunchtime…”

The mural also should make Seventh Street and the surrounding downtown area more inviting for residents, Hamilton said, where they may be more inclined to discover local businesses and the walkability of the surrounding area. “It amazes me that people don’t know that we have a walkable downtown,” she said.

Sierra took similar views on the significance that public art brings to communities, small and large.

“It brings life to the current residents,” he said.

“It turns what used to be something that’d you’d ignore, walk past and not really pay attention to, but now, it creates a moment that people are inspired by.

“On top of that, it creates a destination spot for Zephyrhills. We can start to build a collection of these going forward with other artists, so that we can bring more people here and continue to grow.”

Meantime, Sierra wishes Ocea is a springboard for other amateur and professional artists to have their work on display throughout the small-town East Pasco municipality.

“I’m hopeful that it opens up opportunities for other artists,” he said. “I’m hopeful that it opens up the city to new eyes and the city continues to grow. There’s a lot more growth coming into the city, thousands of homes are being built, so I’m hoping this starts a wave of new art, a wave of new culture, a wave of community that lasts for ages.”

Main Street Zephyrhills is in the process of raising funds for an ongoing art series, with plans to launch a GoFundMe page for donations.

Visit MainStreetZephyrhills.org for more information.

Published June 16, 2021

Zephyrhills councilmembers retain seats

By

The names and faces on the Zephyrhills City Council will remain familiar — but some titles are changing.

Incumbent councilmembers Charles Proctor and Jodi Wilkeson have been reelected to new three-year terms, both running unopposed in the 2021 municipal election.

Charles Proctor

They each took the oath of office, in a swearing-in ceremony conducted by City Clerk Lori Hillman during a special meeting on April 15 at Zephyrhills City Hall.

Other members on the voting council include Ken Burgess, Alan Knight and Lance Smith. Mayor Gene Whitfield also sits on the dais, though he doesn’t run council meetings, cannot make motions and cannot vote on matters before the council. He does, however, have veto power on city ordinances.

While the composition of the council didn’t change, there was a reorganization, with Knight selected to serve as council president, and Wilkeson as vice president.

Councilmember liaison appointments were finalized, too.

Burgess will serve on the Pasco County Tourist Development Council (TDC) and Greater Zephyrhills Chamber of Commerce; Proctor, on Ridge League of Cities; Smith and Whitfield, on Pasco County Metropolitan Planning Organization (MPO); and Wilkeson, on Main Street Zephyrhills.

Proctor begins his fifth term on Council Seat 5.

He was elected to his first term back in 2011, when he defeated then incumbent Manny Funes.

Proctor has owned an auto detailing and coin collection shop on Eighth Street for about three decades.

A native of Portland, Maine, Proctor moved to Florida in 1989, where he quickly landed a job washing cars and as a butcher, before launching his own businesses in Zephyrhills within a couple years.

Jodi Wilkeson

Wilkeson likewise is no stranger to the city’s governing dais — beginning her fifth term — having been elected to a three-year term April 2018 and also previously serving from 2008 to 2014.

She lost Seat 2 in the 2014 municipal election to Knight, a retired educator, but assumed Seat 3 in 2018 after defeating candidates Devon Alexander and Cory Sommers. She took over for outgoing member Kent Compton, who did not file for reelection that cycle.

Wilkeson is the founder and president of an architecture and interior design firm in Tampa.

She’s held numerous volunteer roles over the years, previously serving on the citizen-led Zephyrhills Planning Commission and Zephyrhills Historic Preservation Board.

Besides her council duties, Wilkeson is board president of the Zephyrhills Community Redevelopment Agency (CRA).

The mayor and city council serve as representatives of the electors of the City of Zephyrhills, and are responsible for establishing the direction and policies of all affairs of the city.

Their primary duties include exercising legislative leadership and policy to promulgate the laws and ordinances of the city, approving an annual budget to provide for the needs and services of the city, setting policy and direction for the various functions of city government, and appointing citizens to serve on various advisory boards and committees.

Council members each receive $6,000 annually for their duties.
It’s undoubtedly a busy time inside city hall — navigating the East Pasco town’s rampant growth, development, infrastructure enhancements and other changes.

Some of the council’s recent and future undertakings include:

• Managing the addition of thousands of new homes throughout city limits

• Multimillion dollar expansions to the city’s wastewater treatment plant, municipal airport and municipal tennis center

• Myriad roadwork projects, such as U.S. 301/Pretty Pond Road signalized intersection and paving of Simons Road

• Work to revitalize the historic downtown district

• Overhaul of the city’s 911 dispatch communications system

Zephyrhills City Council
Seat 1: Lance Smith
Seat 2: Alan Knight
Seat 3: Jodi Wilkeson
Seat 4: Ken Burgess
Seat 5: Charles Proctor
Mayor: Gene Whitfield

Published April 28, 2021

Zephyrhills councilwoman bullish on town’s outlook

By

Zephyrhills City councilwoman Jodi Wilkeson has closely observed the evolution of the small-town East Pasco community over the past three decades.

The elected official and longtime resident is pleased, overall, with the current situation in the municipality — amid a period of rampant growth, development, infrastructure enhancements and other changes.

Some of the city’s major tackling points of late include:

  • The addition of thousands of new homes throughout city limits
  • Multimillion dollar expansions to the city’s wastewater treatment plant, municipal airport and municipal tennis center
  • Myriad roadwork projects, such as U.S. 301/Pretty Pond Road signalized intersection and paving of Simons Road
  • Work to revitalize the historic downtown district

This imminent progress can be traced to comprehensive plans solidified some 20 years ago, Wilkeson said during an East Pasco Networking Group meeting last month at IHOP in Dade City.

Zephyrhills City councilwoman Jodi Wilkeson (File)

Wilkeson, who is the founder and president of an architecture and interior design firm in Tampa, credits the city’s “history of success” to “a series of elected leaders who’ve helped move Zephyrhills forward.”

“All of this is possible,” she added, “because we had a plan.”

Unopposed in this year’s municipal election, Wilkeson is set to embark on her fourth term — in total — of serving on the City Council. She was elected to a three-year term in April 2018 and previously served from 2008 to 2014. She also serves as board president of the Zephyrhills Community Redevelopment Agency (CRA).

Wilkeson’s gateway into local volunteerism public service began as a concerned Zephyrhills citizen about 20 years ago when she responded to a mail-in survey regarding city utilities and services, then writing a detailed note to city administration and leadership.

Wilkeson joked that the conscientious letter was “a fatal error,” as she was asked to meet with then longtime city manager Steve Spina and planning director Todd Vande Berg to gain the resident’s perspective on municipal operations and other happenings in the city. “The moment I wrote that note, they said, ‘Oh, she’s smart and she knows what we’re doing, we need to get her in here,” Wilkeson recalled during the March 9 breakfast meeting.

She subsequently was urged to serve on the citizen-led Zephyrhills Planning Commission beginning in 2002, given her expertise as an interior architect, and ability to decipher building plans and drawings.

Later, she served on the Zephyrhills Historic Preservation Board, from 2004 to 2008. She also was a volunteer board member for Main Street Zephyrhills Inc. — organizing parades, events promoting local CRA district businesses and otherwise helping preserve the city’s unique charm.

She was acknowledged for her contributions by the Greater Zephyrhills Chamber of Commerce who named her “Volunteer of the Year” in 2007.

While serving on the city’s planning commission, Wilkeson discovered Zephyrhills and surrounding Pasco County previously had been — as described — “giving away the farm.” In other words, the area had been receiving less than favorable or beneficial returns on utilities, properties, land deals and so on.

Since then, however, the town has undergone a more proactive shift.

She credits the city’s planners and public works team.

“We really raised the bar in terms of fees and accessibility, and that’s why these developers continue to want to come to our city, because they can get in front of somebody that knows what they’re talking about, and now we don’t give away the farm anymore, and it’s transforming the way our community looks. There are no more metal buildings on (U.S.) 301, (and) we have invested millions of dollars in our downtown district, and the Main Street and CRA,” she said.

As CRA board president, Wilkeson told the breakfast crowd about some of the enhancements to the city’s historic CRA district —  which is a  special taxing district that spans roughly 500 acres through the center spine of Zephyrhills.

In that district, future revenues from increased property values are set aside in a trust fund to support economic development and redevelopment projects within the designated CRA area.

Wilkeson detailed how these funds have been allocated toward business and residential façade grants, landscaping beautification, and maintaining the historical architecture of the area via special light fixtures, wayfinding signage and so on.

One program involves providing $5,000 grants to encourage the purchase of a single-family home within the CRA District. The idea is to spur purchases within distressed neighborhoods and to improve the owner-occupancy rate within the district. It also is meant to encourage a neighborhood friendly walkable community.

This initiative and other changes, Wilkeson said, have spurred Tampa Bay area families “who want to be able to roll their kids down in a stroller and watch a parade through downtown Main Street,” to purchase homes within the city’s CRA district. “These are people who are coming in from Tampa and St. Pete and saying, ‘We love the charm of your little community’ and they buy houses in the historic district,” she said.

Previously, Wilkeson said, “we were not reinvesting in this community and we had these older homes that were rentals, and they were a crime problem and a code enforcement problem.”

Wilkeson also expressed confidence in the city’s direction under the leadership of Zephyrhills City Manager Billy Poe.

Poe was named Zephyrhills assistant city manager in November 2018, then stepped up to replace the retiring Spina come July 2019.

Poe, born and raised in Zephyrhills, began his career as an intern with city administration, then spent several years working as an assistant city planner. Poe went on to land a city manager role with Dade City in 2008, a position he held for over a decade.

Wilkeson was part of the committee that ultimately selected Poe as Spina’s successor a couple years ago.

“Billy was a natural choice,” Wilkeson said. “He knew the city. He had 11 years (of) experience in Dade City as a city manager. It was a great launching pad for him to come to the city. He had a transition period with Steve Spina that helped him get everything up to speed and take over, and it’s been a nearly seamless transition.”

Published April 14, 2021

An entertainment venue in downtown Zephyrhills?

By

Downtown Zephyrhills could get a little louder and livelier in the next year or so — if a proposed project pushes through.

The City of Zephyrhills is considering the creation of its own entertainment backyard featuring food trucks, vendor carts, games, live music, public art installations and various seating areas. Picture it as a scaled-down version of the popular Sparkman Wharf waterfront venue in downtown Tampa’s Channelside.

The Zephyrhills concept, called “Little But Loud,” would be developed on a 150-foot by 60-foot city-owned vacant lot at the corner of Sixth Avenue and Eighth Street. The site was once home to a Disabled American Veterans chapter building, and is situated just a block north of Fifth Avenue and adjacent to Zephyrhills City Hall.

‘Little But Loud’ entertainment venue concept renderings were presented by Zephyrhills Community Redevelopment Agency Director Gail Hamilton at a January meeting. This one shows semi-rigid covered seating, covered seating area, food cart court, game lawn/overflow seating, outdoor seating and food truck access. (Courtesy of City of Zephyrhills)

Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency (CRA), presented two concept renderings at a CRA meeting in January.

The first concept shows semi-rigid covered seating, covered seating area, food cart court, game lawn/overflow seating, outdoor seating and food truck access.

The second concept shows an event stage/elevated seating area, mobile high-top seating, food and vendor stalls, a semi-rigid overhead structure and raised concrete deck, food truck access and a versatile event lawn.

As for parking, eventgoers could use the nearby City Hall parking lot on nights and weekends.

Main Street Zephyrhills Inc., would likely be tasked with managing Little But Loud, and with arranging the venue’s programming.

The scope of work and budget are not yet final.

No start date has been determined, either, but it’s possible the project could be completed by the end of the year, if the initiative gains the CRA Board of Commissioners’ approval.

Hamilton said the new venue would generate downtown foot traffic and “create a sense of community,” by giving locals and visitors a multi-use entertainment space on weekends.

It also gives the city an opportunity to use “a beautiful lot” that is currently vacant.

“People would want to come, especially in the spring and in the winter when we have beautiful days, to sit out, listen to some music, have something to eat, come downtown. The idea is to create an attraction to get people to come downtown,” said Hamilton.

Two ‘Little But Loud’ concept renderings were presented by Zephyrhills Community Redevelopment Agency Director Gail Hamilton at a meeting. This one shows an event stage/elevated seating area, mobile high-top seating, food and vendor stalls, a semi-rigid overhead structure and raised concrete deck, food truck access and a versatile event lawn.

She thinks the project also would encourage residents and visitors to explore other areas of the city, including the historic downtown business district through Fifth Avenue.

Hamilton observed: “This is not to exclude any of the businesses on Fifth Avenue. It’s not to cut them out, it’s to get some activity going here, so that everybody who comes here goes to the restaurants and stores that surround it. You get up, you walk around — it’s a way for people to explore downtown Zephyrhills that maybe have never been here.

“It would bring people in that would go and shop, and try a craft beer that didn’t even know there was a microbrewery down here (at Zephyrhills Brewing Company).”

The intimate property — purchased by the city in 2017 — was originally anticipated to be developed into some type of retail/office space — which remains a future option.

However, Hamilton noted that option is not feasible yet, in the midst of the COVID-19 pandemic.

The lot also could be reserved for some type of apartment or residential concept, but Hamilton doesn’t believe that’s a best use.

“If we wanted to do apartments, we could probably do apartments, but in the long run, that’s not what’s best for downtown, that’s not what’s best for the core of the city,” Hamilton told the CRA board.

If and when the time comes to redevelop the small lot, Hamilton said the Little But Loud concept could simply be relocated to another area of the city, perhaps Zephyr Park on Fifth Avenue.

“It’s a way for us to engage that lot without spending a tremendous amount of money, and when the market gets to the point where we want to build a building on that space, all of it can be picked up and moved somewhere else,” Hamilton explained.

Members of the CRA board expressed interest in the venue concept, with several more tweaks and details to be hammered out and finalized in coming months.

Board member Ken Burgess called Little But Loud “a good idea to get something going,” but advised the project be done in sections or phases, instead of all at once.

Board member Lance Smith said the concept would create an “inviting” atmosphere to downtown, pushing for other accents such as artificial turf and a large-sized television or projector to broadcast movies and sporting events.

Alcohol sales should be another consideration, he said.

“I think it’s interesting,” Smith said of the plan. “I think you need to look at the budget for it, too, because I’ve looked at these (venues) and they’re way more expensive than you think they are, but I think it’s a great concept to take a look at.”

Board President Jodi Wilkeson, too, was keen with the project, but expressed concerns about potential vandalism and possible impacts on surrounding take-out and sit-down restaurants and businesses.

“If we’re doing this to help promote businesses downtown, I think we should make an effort to ensure that they’re not producing food that’s in competition with any other businesses,” Wilkeson said.

She suggested that Little But Loud food trucks and containers stick to offering snack items, such as flavored popcorn and other treats “so that it gives people something to eat, but when they’re really hungry (for a meal), they’re going to go somewhere else.”

Overall, though, she likes the concept. “I think it’s a great idea. I look forward to seeing it a little fleshed out, but I’m in support of it as well.”

Board member Charles Proctor also offered his support: “I think it’s a good idea as well. We’ve gotta do something with (the lot).”

Published February 24, 2021

No Festival of Lights this year, in Zephyrhills

By

One of the most popular holiday events in Zephyrhills won’t be happening this year after all — because of the ongoing concern about the coronavirus pandemic.

City leaders pulled the plug on the Festival of Lights Christmas Parade, typically held each year and hosted in partnership with Main Street Zephyrhills Inc., and the Zephyrhills Community Redevelopment Agency (CRA).

The popular Festival of Lights Christmas Parade in Zephyrhills has been called off, amid ongoing concerns about the coronavirus pandemic. The event was originally scheduled for Dec. 5. (Courtesy of Main Street Zephyrhills)

The downtown event had been scheduled for Dec. 5. Typically, the celebration draws more than 15,000 people.

Because of the parade’s popularity, the Zephyrhills City Council and other city officials felt it was prudent to cancel the event in the interest of health and safety. The issue was discussed at length during a Nov. 9 regular meeting.

As an alternative to the holiday festival, Main Street Zephyrhills and Zephyrhills CRA are organizing a smaller downtown gathering on Dec. 5 from 4 p.m. to 8 p.m., at the town square on Fifth Avenue.

Activities will include a Christmas tree lighting ceremony, pictures with Santa, food trucks and a family movie.

Meanwhile, scrapping the full-blown parade is on par with other local municipalities that also have canceled similarly sized Christmas-themed events. Dade City has canceled its Christmas festival, as has Lakeland and Plant City, respectively

Because of those cancellations, city leaders voiced concerns that an influx of residents from other communities would flock to Zephyrhills to check out its Christmas parade, if it had one.

Officials also said it would be difficult to create controlled entrance points, check temperatures and make sure everyone followed mask-wearing and social distancing guidelines.

Zephyrhills City Manager Billy Poe underscored the impact if someone (or multiple people) with COVID-19 showed up to a full-scale Christmas festival.

“It just takes one and it’s a mess for us,” Poe said at the meeting. “(It’d be) a news media frenzy on Zephyrhills on, ‘How did you have this large event that you weren’t able to control?’”

Poe went on to explain there’s a difference between a city sponsoring such an event and a private organization or location — such as Busch Gardens, Disney, the Grove at Wesley Chapel.

Those groups, Poe said, “have very controlled entrance points” to maintain order and safety protocols.

The increasing positivity rates in local schools is another concern, the city manager said, noting, “I know that a couple of us have had kids impacted multiple times this year already.”

While concurring with Poe’s comments relating to public safety, Council President Charles Proctor said it’s a shame the event has to be canceled.

“I’ve lived in this city for over 30 years and I’ve never missed a Christmas Parade, so it breaks my heart that because of all this, we have to do what we have to do, unfortunately,” Proctor said.

“The last thing I want is for us to have an event and somebody get sick, and then the city is thrown under the bus for not being responsible. It’s hard to make decisions like this and shut down, but our hands are tied with the guidelines. I mean, we have to do what we have to do to keep our citizens safe.”

Published November 25, 2020

Halloween Howl canceled; smaller event planned

By

While it likely won’t generate quite the level of fanfare as Halloween Howl, Main Street Zephyrhills Inc., is working to salvage some type of celebration for the holiday.

The full-on Halloween Howl has fallen victim to a concern for safety during the COVID-19 pandemic.

Typically, Halloween Howl features about 100 vendors, trick-or-treating along all the downtown shops, haunted house, hay ride, costume parade, carnival and more.

The Historic Jeffries House, 38537 Fifth Ave., will be decorated for family picture taking opportunities, in lieu of the canceled Halloween Howl event. Candy bags also will be given out around the property on Halloween night. (File)

The event generally attracts more than 6,000 people, including 3,000 kids who went through the haunted house last year.

“It’s a busy day,” said Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency.

When people found out that Halloween Howl had been canceled, they expressed their displeasure, Hamilton said during a recent meeting of the Zephyrhills CRA Board, which is made up of members of the Zephyrhills City Council.

“When we said we weren’t doing anything at all, the community was not happy, so we’re trying to come up with something that is safe for the kiddos and the parents — something to be happy that you live in a small town,” Hamilton said.

So, the organization has proposed an alternative.

It includes decorating the front of the Historic Jeffries House with a “tasteful” Halloween theme to allow families to use it as a backdrop for photos, either standing in front of the house or sitting on the front porch. Additionally, on Halloween night, Main Street volunteers will hand out bags of candy to families that drive along Fifth Avenue; a pull-in parking space for candy bag distribution also will be made available.

Hamilton labeled it a “smaller version of Halloween, just something for the kids.”

The CRA Board offered support for the proposal. “I think it’s a great idea. I’m all for it,” said CRA board member Charles Proctor, also president of the Zephyrhills City Council.

Also, on the topic of festivals, Main Street Zephyrhills’ next major event is its annual Christmas Parade, tentatively scheduled for Dec. 5.

The event remains a go for now, although celebrations in other municipalities have been canceled.

Of note, last year’s Christmas parade drew about 15,000 people to downtown Zephyrhills, Hamilton said.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business and organizes large events within the historic downtown district. The organization works in coordination with the Zephyrhills CRA.

For more information, visit MainStreetZephyrhills.org, or call (813) 782-1913.

Published October 14, 2020

Carriage House set to get $155,000 facelift

By

A notable piece of Zephyrhills history is set to be restored — in hopes of boosting Zephyrhills’  main street corridor, while preserving a landmark of the city’s storied past.

The Zephyrhills City Council has approved a $155,000 project to renovate the Carriage House — a two-story wooden structure connected to the Historic Jeffries House, at 38537 Fifth Ave.

The Jeffries House was built in 1910 for Capt. Harold Jeffries, the founder of Zephyrhills. Jeffries was responsible for bringing many Union Civil War veterans into the area. The house where he lived is a part of the U.S. National Register of Historic Places.

The Carriage House is a two-story wooden structure connected to the Historic Jeffries House, at 38537 Fifth Ave. Renovation of the dilapidated building is part of an effort to beautify the downtown area and contribute to the preservation of other buildings within the Community Redevelopment Area district. (Courtesy of Gail Hamilton)

The council awarded the $155,000 construction contract to Zephyrhills-based Kerns Family Construction Company Inc.

The motion passed 4-1 during an Aug. 24 regular meeting, with Councilman Alan Knight dissenting.

The scope of the project includes myriad interior and exterior improvements to the dilapidated structure. The renovation includes new roof trusses, windows, lap siding, doors and second floor balcony. It also calls for replacing electrical wiring, plumbing, kitchen and bathroom fixtures, among several other enhancements. The project is expected to be completed in four months.

In voting against the project, Knight reasoned the Carriage House attachment should be bulldozed, with the money spent on other projects, such as sidewalk repairs, new playground equipment and sprucing up the Hercules Park property.

“I just can’t see putting $155,000 into that building,” Knight said.

Once the project is finished, the city plans to lease it out to a business tenant for around $1,500 to $2,000 per month.

But, Knight also noted, there’s plenty of other empty storefronts along “the main drag” of Fifth Avenue.

He said the city has failed to rent out the Jeffries House, which the city purchased for $110,000  in 2014 and renovated for $50,000 in 2016.

The building is currently utilized by the Zephyrhills CRA (Community Redevelopment Agency) and nonprofit Main Street Zephyrhills Inc.

“We did the same thing with the Jeffries House, ‘Oh we’re going to lease it out,’ and we never leased anything out,” Knight said.

“I think we made a mistake,” he said.

While Council President Charles Proctor ultimately voted for the renovation contract with Kerns Construction, he sided with Knight’s sentiments about the project, in general.

“Personally, I would’ve liked to have just leveled it over, took the money and spend it on something else, but here nor there, we’re going to redo it and I do hope that it stays in budget, that’s my biggest thing,” said Proctor.

Other supporting council members reasoned that the undertaking is a long-term investment in the city’s historic downtown that will pay dividends in time.

“I totally understand where Councilman Knight is coming from, but I look at it more as like an investment in the downtown area, an investment and maintaining a historical building,”  Councilman Lance Smith said.

“I look at it as this was the property that the founder of Zephyrhills owned, and it should be worth saving, I would think,” he added.

Council Vice President Jodi Wilkeson, expressed support for saving the Carriage House, noting it’s worth the investment.

“This is a learning opportunity,” Wilkeson said. “It’s an opportunity to promote our downtown. It’s an opportunity to promote the Jeffries House, because right now it’s an eyesore (with the Carriage House). When it’s finished it’s going to be beautiful…”

As a bonus, Kerns Construction will organize a series of public workshops at the Carriage House during ongoing construction — inviting residents to see how to complete restoration tasks, such as stripping floors and repairing windows. These “How To” activities also will be  live-streamed on various social media platforms.

“People are interested in that, and it’s attracting young people to our city, and it’s changing the demographic to our community,” Wilkeson said.

Zephyrhills City Manager Billy Poe also provided updates on several development projects:

  • City staff has submitted required documents to the Florida Department of Transportation (FDOT) for the U.S. 301/Pretty Pond Road signalized intersection project.

Issues recently arose over the city’s selection of BRW Contracting Inc., a Land O’ Lakes company that isn’t on FDOT’s pre-qualified vendor list. Poe said “fingers are crossed, prayers are being said,” FDOT will approve the proposal and a forthcoming agreement will be on the city’s Sept. 14 meeting agenda. The intersection project is being funded via a $2.3 million appropriation included in this year’s state budget; the project has a seven-month construction timeline.

  • The bid letting process for the multimillion Country Road 54 enhancement project remains “on hold” until the city and Pasco County can reach an agreement on splitting costs for it. The scope of the project calls for various turn lanes, a signalized intersection and a multi-use path along a 1.31 mile stretch, generally from east of U.S. 301 to 23rd Street.
  • The city’s planning department is working on designs for the Kossick Road extension to Otis Allen Road, to help make way for the Zephyr Lakes single-family residential development. The city manager explained the idea is to tie in a four-lane road, but a large transmission pole may prevent that, “so we’re working on getting meetings scheduled with Pasco County and Duke Energy to see what can be done.”
  • The $4.9 million Sarah Vande Berg Tennis & Wellness Center final completion date is targeted for Sept. 29; the scheduling of a grand opening date is still to be determined.

Published September 02, 2020