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Melanie Monson

Chambers adapt to new circumstances

May 19, 2020 By Kathy Steele

Small businesses are struggling to reopen amid the uncertainties wrought by the coronavirus disease-2019 (COVID-19) pandemic.

Chambers of commerce are right there with them on the front line.

They are dealing with staff layoffs in some cases. They’ve been working from home. They have fewer resources.

And, even as chambers begin reopening their offices, the priority is the economic recovery of member businesses.

Ribbon cuttings, for a while, are on hold.

“We had to pivot,” said Hope Kennedy, president of The North Tampa Bay Chamber of Commerce.

From Day One of the shutdown, there was an urgency to how chambers should respond. They had to rethink what it means to network and provide services that would help businesses stay solvent and resilient.

To be sure, there were phone calls. Lots of them.

But, the new virtual world meant rethinking social media and technology. Zoom meetings and virtual town halls blossomed.

Websites became clearinghouses for grants and forgivable loans, and the latest information businesses needed to survive, and now to reopen, safely.

“We’ve done a lot of individual communicating with our members,” Kennedy said.

Initially, the focus was on helping business owners apply for financial aid, either locally or from the federal Payroll Protection Program.

Chambers partnered with Pasco County and the Pasco Economic Development Council to coordinate efforts to deliver financial aid to distressed businesses and residents.

Kennedy heard from business owners who told her, “if we had not had all this information on our website, they wouldn’t have gotten them.”

As businesses reopen, she added, “We’ve turned into a repository for businesses that need to rehire.”

Chambers are taking one step at a time, as lights turn back on at businesses.

“Cautiously optimistic is what we are,” said Melanie Monson, executive director of The Greater Zephyrhills Chamber of Commerce.

She believes people are following the protocols to make sure the situation does not get worse.

As the shutdown approached, Monson said her staff checked in with business owners to prepare them.

About 100 business owners needed to create plans to get through the crisis and to guide them once reopened.

“Most are prepared and ready to jump back in,” Monson said. “Are there going to be some who don’t open doors? Absolutely.”

But, she added, “I feel like there is enough help that businesses will recover. It will take a while. We’re optimistic that we’ll make it through the process. It’s not a light switch. It’s going to take a little bit of a process. Businesses in it for the long haul will make it.”

Like the businesses they serve, chambers also are reopening —  slowly and with safety protocols.

The Greater Dade City Chamber of Commerce started with one person each day at the office, behind a locked door. Visitors needed to wear masks, as did employees. Social distancing was required. Within the next weeks, the chamber anticipates “ramping up a little,” said John Moors, chamber executive director.

During the shutdown, work continued from home to keep business owners up to date on available aid and resources.

Renewal rates on memberships were discounted, and e-blasts and advertising were provided free, Moors said.

“It’s important that we bring connectivity and continue to offer support for our businesses,” he said. “We are resilient, very creative. We’ll figure this thing out.”

Pasco County and cities, such as Dade City, did their part.

Dade City officials, for instance, sent out fliers to 6,000 households about products and services available from area businesses.

The city also relaxed requirements for outdoor seating to allow restaurants to serve more customers.

Dade City, and its chamber, thrive on annual events including a seminar at Saint Leo University and a golf tournament.

The fate of the chamber’s biggest event of the year – the Kumquat Festival – is unclear, even though it typically is held in February.

“We’re not sure it’s going on the same as it has been,” Moors said.

The festival is the chamber’s most reliable fundraising event, bringing thousands into downtown Dade City.

North Tampa Bay chamber scheduled a movie night for May 16, featuring “Jumanji – Next Level” at The Groves at Wesley Chapel. Sponsorships made the showing  possible.

Every chamber is facing budget losses. And, even as chambers helped its members file for financial aid, nothing similar was available for chambers.

If more aid is approved by Congress, Kennedy hopes to see the chambers included this time.

“We’ve been advocates for that from Day One,” she said. She has spoken with Sens. Marco Rubio and Rick Scott, and U.S. Rep. Gus Bilirakis. “There’s been a little bit of traction the last couple of days,” she said.

Kelly Marsh, member care specialist for The Greater Pasco Chamber of Commerce, agrees that chambers need help, too.

“Fingers crossed on that,” she said.

Last week, the chamber hosted a Zoom meeting for a Land O’ Lakes Brochure Exchange. Owners could virtually promote their services and find out what other owners are doing.

“It hasn’t been as easy to reach people,” said Marsh. Social media and technology are taking on larger roles in networking, she said.

There is a concern especially for the ‘mom and pop’ shops and restaurants, and the toll the long shutdown took on their incomes.

It appears that most people are just “trying to get through it (the pandemic),” she said.

Published May 20, 2020

Business community weathers Hurricane Irma

September 20, 2017 By Kathy Steele

Hurricane Irma left residents and business owners in northern Hillsborough, east Pasco and central Pasco assessing damage, cleaning up the mess, and, calculating their losses and counting their blessings.

Walgreens drugstore let people know it was open for business after Hurricane Irma’s departure. (B.C. Manion)

For business owners, the focus was on reopening and getting Pasco County’s commercial back in motion.

The effort goes on.

Zephyrhills’ chamber gave shelter
With shelters filled to capacity, The Greater Zephyrhills Chamber of Commerce on Fifth Avenue opened its doors for three families to weather Hurricane Irma.

“They did well in our building,” said Melanie Monson, the chamber’s executive director.

Someone even managed to get some video footage of the storm.

In the aftermath, Monson and chamber staff pitched in to help people in need — including clearing debris and cutting up trees.

“Anything we can do to get people’s lives back, we did,” she said.

Zephyrhills’ businesses generally were luckier, and appeared to suffer less damage than other parts of the county. A few roofs were coming off, and a lot of trees were felled.

Duke Energy estimated that the Zephyrhills area, including its businesses, would have power restored by Sept. 15. Withlacoochee Electric said it might take longer for some of its customers.

The chamber cancelled all events the week of the storm, including its Citizens of the Month awards to area students.

“We’re going to double up for October, and do double the number of students,” Monson said.

Ukulele’s playing its tune again
Bryant Brand, owner of Ukulele Brand’s, reopened the waterside restaurant in Land O’ Lakes on Sept. 12 at 3 p.m. The restaurant lost power for more than 12 hours.

Some food had to be tossed out, but Brand said the restaurant withstood the battering winds. A floating dock still floated, but dipped about a foot-and-a-half underwater.

Brand said he would wait to see if the water drained away, and what kind of damage was done.

Within 30 minutes of the restaurant’s opening, cars began filling the parking lot, and hurricane-weary residents headed for the outdoor tables or the cooler bar inside.

It was business as usual.

The Shops at Wiregrass pitches in to help
Hurricanes have threatened in the past, but Hurricane Irma delivered.

“It was definitely a learning experience for everyone,” said Greg Lenners, general manager at The Shops at Wiregrass.

With Irma waffling on her direction, Lenners said the decision to close the mall came on Sept. 9, when it appeared obvious the hurricane had west Florida, and Pasco County, in her sights.

Something unexpected happened.

Some residents decided to leave their cars in the mall’s garage for safe keeping.

“Parking in the garage caught us by surprise, but we allowed them to park there to be a good neighbor,” Lenners said.

The mall came through without damage, and mall officials hoped to reopen on the afternoon of Sept. 11. Out of caution, the opening was delayed until Sept. 12, though a few restaurants opened doors sooner.

Yamato’s Japanese Steakhouse and Pincher’s seafood shack on Sept. 11 had long lines of residents eager to put Irma behind them with a hot meal and a cool place to hang out.

“I think we were all stir crazy, and had no power,” Lenners said.

Irma’s timing couldn’t have been worse. She came during a weekend, when shops and restaurants normally look forward to crowds.

“It certainly was a blow,” Lenners said, but noted it was too early to tell the precise impacts.

There already is some rebound, in part, due to schools closing for the week, he noted.

“You did have a lot of families off work because their businesses didn’t have power,” he said. “We’ve started seeing an uptick in traffic on Tuesday (Sept. 12).”

The mall planned to partner with 99.5 QYK radio station on Sept. 15 for a Help Our Community Heal event. The radio station was scheduled to hand out free water and batteries, and provide charging stations for people needing help. Donations also were being collected to aid about 700 linemen who have been restoring power.

Drive-through here and there
Motorists wrapped their cars around McDonald’s at Connerton on Tuesday morning, eager to grab bags full of breakfast foods and hot coffee from the drive-through lane.

Area restaurants that were able to open immediately after Hurricane Irma activated drive-through windows, with limited menus.

Kentucky Fried Chicken on State Road 54 in Land O’ Lakes also was among the fast-food chains with lines of cars quickly surrounding the restaurant.

Tampa Premium Outlets is shopper ready
Tampa Premium Outlets reported no problems arising from Hurricane Irma. As of Sept. 12, stores began opening and the outlet mall “is open for business as usual,” said Sarah Rasheid, in a written statement. Rasheid is director of marketing and business development.

“We recognize the devastation our communities are experiencing by Hurricane Irma’s arrival in Florida,” Rasheid said in her statement. “It is heartbreaking when events like these occur, and our thoughts and prayers are with all the families throughout the state.”

Home improvement stores fill needs, before and after
Home improvement stores, like Home Depot and Lowe’s, were slammed with customers frantic to buy plywood to board up their homes, generators to keep refrigerators running and flashlights to light the dark.

Now that Irma is history, shopping is getting back to normal.

But, there also have been plenty of residents needing cleanup supplies.

Lowe’s, on State Road 54, east of U.S. 41, sent in a small team of employees to get the store ready for its reopening on Sept. 12.

The store shut down about lunchtime on Sept. 9, before Irma struck.

“I’d love to see power returned to the whole area,” said Michael Armstrong, Lowe’s store manager.

Since reopening, Armstrong has seen a mix of customers. Buying is happening across all categories, he added.

People are filling carts with flowers, patio cushions and usual needs of a home. But, he said others are on the hunt for cleaning supplies, rakes, yard clippers and tarps for their roofs.

Those still without power also wanted flashlights, he said.

In the midst of providing area residents with their hurricane needs, Lowe’s, as a company, also had to consider its own employees.

Armstrong said employees had to think of their own safety and their families. Their decisions reflected the dilemmas everyone had. And, he said some opted to evacuate; others stayed.

“We keep a list of associates,” he said. “As soon as the hurricane was over, we started calling everyone. At 9 a.m., yesterday, (Sept. 12) we reached the last one. It’s not just about coming to work. It’s ‘we want to check on you. See how you’re doing’.”

As of Wednesday, Lowe’s was on track for a normal business day.

Dade City ready to rebound
Dade City’s downtown businesses took a hit during Hurricane Irma. But, with power restored, they began opening doors around mid-week to shoppers and diners.

For two days after Irma passed, downtown seemed “very quiet,” said John Moors, executive director of The Greater Dade City Chamber of Commerce.

“I haven’t heard of anything looking major, except for cosmetic stuff and trees down,” he said.

Revenue losses are to be expected, however.

“There’s definitely concern over the whole week,” Moors said. “The major thing is people were safe. It’s just a lot of work to get cleared up.”

It’s early yet, but Moors said some merchants might want to explore hosting a special event to help businesses rebound from Irma.

Published September 20, 2017

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05/26/2022 – Food distribution

Farm Share, the Pasco Sheriff’s Office, Pasco Sheriff Charities, the Pasco County NAACP, and the Boys & Girls Clubs of Tampa Bay will partner for a free food distribution on May 26 starting at 9 a.m., at the Boys & Girls Club of Lacoochee, 38724 Mudcat Grant Blvd., in Dade City. Food will be given out on a first-come, first-served basis, while supplies last. The event is a drive-thru, rain or shine. … [Read More...] about 05/26/2022 – Food distribution

05/26/2022 – Lawn fertilization

Keep Pasco Beautiful will host a workshop for HOAs, homeowners and anyone who wants to learn how to properly maintain their lawn, on May 26 from 6 p.m. to 8 p.m., at the Patel College of Global Sustainability, 4202 E. Fowler Ave., Room 136, in Tampa. Panelists will include members from the Tampa Bay Estuary Program and the University of Florida Pasco Extension Office, who will explore a range of fertilization topics. For information and to register, visit EventBrite.com. … [Read More...] about 05/26/2022 – Lawn fertilization

05/28/2022 – Memorial Day Concert

The “Let’s Do Good Memorial Day Concert” is scheduled for May 28 from 1 p.m. to 7 p.m., at Land O’ Lakes Heritage Park, 5401 Land O’ Lakes Blvd., to benefit the Tunnel to Towers Foundation. Tunnel to Towers provides mortgage-free homes to Gold Star and fallen first responder families with young children, and builds custom-designed smart homes for catastrophically injured veterans and first responders. The foundation is committed to eradicating veteran homelessness and aiding the victims of major U.S. disasters. The event will include vendors, gifts, a Forget-Me-Not Garden, and more. Entertainment will be provided by Fred Chandler, Charles Goodwin, Cruz Er Mac, Mike Henderson, and Travis White. Special guests include Congressman Gus Bilirakis and State Sen. Danny Burgess. Rain date is Sept. 10. … [Read More...] about 05/28/2022 – Memorial Day Concert

05/28/2022 – Pet supply drive

Munchies Natural Pet Foods, 1722 Bruce B. Downs Blvd., in Wesley Chapel, will host a Pet Supply Drive on May 28, from 10 a.m. to 2 p.m., to benefit the Pet Peace of Mind Program at Gulfside Hospice. Gulfside team members will be on site to offer information about the program and to collect donated supplies, such as pet food, cat litter, treats, basic supplies and other items. The donations will be distributed to hospice patients, to help provide care for their pets. For information about the Peace of Mind program, visit Gulfside.org, or call 727-845-5707. … [Read More...] about 05/28/2022 – Pet supply drive

05/28/2022 – Seafood Festival-CANCELLED

The North Tampa Bay Chamber’s Summer Seafood Festival is scheduled for May 28 from 11 a.m. to 7 p.m., at the Tampa Premium Outlets, 2300 Grand Cypress Drive in Lutz, between the outlets and At Home. There will be seafood, crab races, a kids zone, live bands, craft beer, a local market, a Nautical Art Show, and a crab claw-eating contest. For information, call 727-674-1464. … [Read More...] about 05/28/2022 – Seafood Festival-CANCELLED

05/30/2022 – Memorial Day Ceremony

Lexington Oaks Community Center, 26304 Lexington Oaks Blvd., in Wesley Chapel, will host a Memorial Day Ceremony on May 30 from 3 p.m. to 3:30 p.m., in front of the big flag. There will be patriotic songs and readings, and the playing of "Taps."  The event is weather permitting. … [Read More...] about 05/30/2022 – Memorial Day Ceremony

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