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Paxton McCullough

Zephyrhills welcomes new Main Street director

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Faith Wilson is off to a quick start — as the new director and events coordinator for Main Street Zephyrhills Inc.

In about a month’s time, the 32-year-old has helped relaunch the organization’s website, created a community interview series, increased social media engagement across various platforms, and streamlined membership and sponsorship packages.

She’s also planning the organization’s 17th annual Music & Motorcycles event, set for Sept.11, from 4 p.m. to 9 p.m.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business, and organizes large events and parades within the historic downtown district — particularly along Fifth Avenue.

Faith Wilson (Courtesy of Main Street Zephyrhills Inc.)

Events include Music & Motorcycles, Halloween Howl and Zephyrhills Christmas Parade, among others.

Wilson was introduced during a Zephyrhills Community Redevelopment Agency (CRA) meeting June 28 at Zephyrhills City Hall.

She is a Lithia native, who lives in Lakeland with her husband and two children.

She graduated from Newsome High School, and studied liberal arts and architecture at Hillsborough Community College and the University of South Florida, respectively.

She officially began working for Main Street Zephyrhills on June 1, with a salary of $38,456.

Her role — as the organization’s only city-funded position —  consists of serving as an advocate and liaison for the downtown district with initiatives to bring economic growth and community connections. The role involves working closely with the Zephyrhills CRA and other groups.

The organization relies on donations, memberships and partner organizations to help fund projects such as public artwork, family friendly events and activities.

Wilson’s background is in retail management, having been an assistant store manager and corporate leadership team member at Stein Mart. She also served on the advisory board for USO (United Service Organizations) Tampa Bay.

Wilson assumed the Main Street position vacated by Paxton McCullough, who held the role from June 2020 to May 2021. Before that, the role was held by Anna Stutzriem, who resigned in March 2020 after more than two years on the post.

Wilson shared her vision for Main Street Zephyrhills and the city’s historic downtown, a subject broached by CRA Commissioner Lance Smith during the meeting.

“I see opportunity overall,” Wilson responded. She cited the potential for events, particularly markets because they draw the community out — something that was hampered by COVID-19.

“When people get out in the community and they shop local, they see their local friends, they see their neighbors out there, it really brings that bond and sense of community back together, and hopefully from that, (people) become inspired to continue to come downtown and support their local businesses,” Wilson said.

Building momentum for Zephyrhills historic downtown, particularly around Fifth Avenue, is a primary objective of Main Street Zephyrhills Inc.

Describing herself as personable, as well as a person of action, Wilson said “I want the community to feel like they know me and that they can talk to me at any time.”

She has been keeping busy with Main Street functions.

Initial tasks included being a part of the well-attended Seventh Street Mural ceremony back in late May.

The vibrant mural, titled ‘Ocea,’ is located on the south-facing wall of 5210 Seventh St.

The outdoor event gave residents a chance to mingle with the mural’s artists, partake in refreshment, take pictures and spend time together in downtown.

“That was quite a success,” Wilson said. “It was positively received, and it was a nice community event, especially post-COVID, for everyone to get out and see what we’re doing in the Main Street sector.”

Wilson also has updated the organization’s social media platforms, ensuring presence on Facebook, YouTube, LinkedIn, TikTok, SnapChat and Instagram.

“I’m keeping up with all of that,” Wilson said. She also is “trying to cater to all age groups of the Zephyrhills community and let them know what Main Street is doing,” she said.

Wilson has been doing a livestream interview series, in which she dialogues with various Main Street members and business owners “to let the community get to know the people behind these organizations, so I think that’s going to be very helpful with connecting the community.”

The most recent interview piece featured Habitat for Humanity ReStores representatives, which can be found archived on YouTube.

Wilson’s “big project” has been the relaunch of a new Main Street Zephyrhills website, MainStreetZephyrhills.org.

She shared details of the website on the council chambers’ projection screen, during the meeting.

The fresh site includes several new user-friendly features and accessibility tools, such as shortcuts to information about dining, shopping, events, activities and service experiences throughout town.

There’s a detailed downtown Zephyrhills business directory, providing information including address, phone number and links to their respective websites.

Other highlights include a city events calendar and listing of upcoming Main Street projects and attractions.

There’s also a business entrepreneur resources toolkit that lists available vacant properties for lease, as well as how-to information about licenses, permits, loans, utilities, community connection opportunities and more.

The website is ADA-compliant, with accessibility tools to alter contrasts and text sizes, too.

Wilson worked closely on the project with The Social Connection — a Land O’ Lakes based marketing agency specializing in website development, social media and graphic/digital marketing, particularly for start-up companies and small businesses.

The website undertaking involved “many, many hours,” Wilson acknowledged.

Main Street Zephyrhills Inc., is a 501c3 nonprofit that generally facilitates new business and organizes large events in the city’s historic downtown district.

CRA Director Gail Hamilton, who serves as Main Street’s ex-oficio, attested: “She’s providing content and she’s having to pull teeth from everybody to get the content to put on there,” also noting that Wilson often has been tackling details, late into the evening.

Hamilton commended Wilson’s efforts.

“She hit the ground running with this (position),” said Hamilton, “so we are very excited about the future.”

Other city leaders came away impressed with Wilson’s presentation and overall work, over the  short time frame.

“I think she’s doing a great job, and I think we’re going to see Main Street grow and begin to flourish,” said Zephyrhills City Manager Billy Poe.

CRA Commissioners also happily observed Main Street’s complete roster of volunteer board members — something that’s been a challenge for the organization in the past.

In fact, Poe pointed out the local Main Street chapter was “very close” to shuttering about a year ago, because there weren’t enough board members per state requirements for a period of time.

Besides Wilson and Hamilton, other key Main Street figures now include president Linda Kerns, vice president Devin Alexander, board members Antwon Gildon, Christin Bennett, Sarrah Vesselov and Grant Posner, treasurers Martin Harm and Keith Wolfe, and Councilwoman Jodi Wilkeson.

“We’ve got a great mix of residents who live in the downtown neighborhoods who work and have businesses in the downtown area that are really committed to this,” Hamilton said.

Published July 14, 2021

New Main Street projects expected

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Main Street Zephyrhills Inc. coordinator Paxton McCullough officially introduced herself, recently, to the board of the Zephyrhills Community Redevelopment Agency (CRA) .

Paxton McCullough is the new Main Street Zephyrhills Inc. coordinator. She recently outlined some of the work she’s begun, since joining the organization a month ago. (Courtesy of Main Street Zephyrhills Inc.)

McCullough has held the post for about a month, and gave the CRA board members an update on what has been happening within the 501c3 nonprofit, which promotes storefronts and organizes large events in the historic district, and runs chiefly along Fifth Avenue.

Some early initiatives include:

  • Elect Main Street board members and finalize event committees
  • Look into the feasibility of hiring a brand consultant, to assist with social media and marketing efforts
  • Assess the organization’s business membership and renewal efforts
  • Continue to foster relationships with The Greater Zephyrhills Chamber of Commerce

McCullough was asked to assess how downtown businesses have been coping recently through the COVID-19 pandemic.

She observed: “I mean, spirits are a little bit low, but I want to say things are loosening up a little bit. People are more open to going downtown and going out to lunch and getting out in stores more, so hopefully that’ll help, but I know they’re definitely struggling.”

Gail Hamilton, the director of the CRA, commended McCullough for her efforts thus far.

McCullough is  recent graduate from the University of Georgia.

She replaced Anna Stutzriem, who resigned in March after more than two years on the post.

“I’ll say, she’s doing a wonderful job,” Hamilton told the CRA board. “She’s been here for a month and just really dug in, and I expect wonderful things. You’ll be surprised at some of the projects we’re going to undertake once the (Main Street) board gets seated.”

The Main Street coordinator is the organization’s lone city-funded employee position.

Published September 09, 2020

Hercules Park upgrades under consideration

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As the Zephyrhills Community Redevelopment Agency (CRA) preps its budget for fiscal year 2020-21, city leaders are calling for more attention to Hercules Park, a 9-acre city-owned park land property off Gall Boulevard.

Zephyrhills CRA director Gail Hamilton on July 27 probed the CRA Board of Commissioners —chaired by Zephyrhills City Council members — on which types of projects they want to have the highest priority in the upcoming year, noting the agency appears in good shape with funding this coming year.

The answer was unanimous: Hercules Park improvements are well overdue.

CRA board member Lance Smith was quick to declare it’s time to gather community input and organize an action plan for the vacant park land that once had a buzzing aquatic center and swimming pool.

He observed Hercules Park, adjacent to Zephyrhills High and Woodland Elementary schools, is visibly nestled in “a very high traffic” intersection that includes a Wawa gas station and Culver’s fast-food restaurant.

Zephyrhills Community Redevelopment Agency (CRA) Board of Commissioners is calling for needed improvements to Hercules Park, a 9-acre city-owned park land property off Gall Boulevard. Ownership of the land was transferred to the city from the Pasco County School Board in June 2018. The property has sat mostly idle for years. (File)

“I think we should really work on Hercules some, because it’s been sitting there,” Smith said. “I don’t think we have to spend a tremendous amount of money on it, but I do think we have to put together a plan for it.”

Fellow board member Charles Proctor agreed Hercules Park fixes are “a longtime in the coming,” since ownership of the land was transferred to the city from the Pasco County School Board in June 2018.

Even minor improvements would make it a desirable passive park for residents, he said.

His general idea: “Make it simple, but usable,” so that upkeep isn’t an ongoing burden for the city’s public works department.

“I don’t necessarily want to go crazy with it,” Proctor said, “but I would like to make it usable, so if somebody wanted to have a picnic there or walk the trails, because it is a beautiful piece of property, and at least so that citizens can use it.”

Board chair Jodi Wilkeson added work on the park should be handled in phases, starting with some routine cleanup, then later on identify more specific long-term goals and objectives for the park’s future.

Board member Ken Burgess likewise agreed to have the property “spruced up enough where we can utilize it, until we come up with a better, eventual plan for it on down the road.”

All that in mind, Hamilton assured various park fixes are on the table for discussion.

The CRA originally planned to hold a community meeting for park input, but the COVID-19 pandemic caused it to fall by the wayside. Hamilton instead plans to meet with the city’s parks board for further input, then present it to the CRA board and city council.

Some early possibilities include underbrush clearing and designing a more welcoming park entrance, as well as installing a park fountain, benches, tree underlighting, and colorful sailcloth. Adding an art piece that pays homage to the history of the property is another idea, too, she said.

The park land is a legacy from about 80 acres once owned by the Hercules Powder Co.

The company, which converted pine stumps into resin and turpentine, had been the city’s largest employer.

“I think it needs to look nice when people drive by, (so) it looks like we care,” Hamilton said. “We’ll create a plan, and work that plan.”

A sign of how the property has languished over the years:  Zephyrhills Mayor Gene Whitfield pointed out trees surrounding the park are covered in poison ivy.

Other CRA priorities for this budget cycle include installing wayfinding and gateway signage, sidewalk repairs and developing a public art master plan, among others.

The Zephyrhills CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district. Although it functions within the City of Zephyrhills, the Zephyrhills CRA is a separate and distinct legal entity. The Zephyrhills City Council also serves as the appointed board governing the Zephyrhills CRA.

The CRA district encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside and Plaza.

Main Street events suspended until December
Elsewhere, Hamilton also mentioned all Main Street Zephyrhills events have been canceled until the end of December, due to COVID-19.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business and organizes large events within the historic downtown district.

One of the nonprofit organization’s most popular annual events, Music & Motorcycles, will likely be rescheduled at a later date, once events are back in the fold, Hamilton said.

Guidelines from the CDC (Centers for Disease Control and Prevention) will be followed in making a determination of when events with large gatherings are safe to resume, she said.

“We don’t want to have an event that’s going to cause problems, so at this moment we are still monitoring the situation,” Hamilton told the board.

The Music & Motorcycles event is typically held in September and features a live band, and a 10-class ride-in bike show along Fifth Avenue in downtown Zephyrhills.

Other events impacted included the Veterans Day Parade, National Night Out, Halloween Howl and Festival of Lights.

Main Street’s new events coordinator is Paxton McCullough, a recent graduate from the University of Georgia. She takes over for Anna Stutzriem, who resigned in March after more than two years on the post.

The coordinator position is the organization’s lone city-funded employee position.

Published August 12, 2020