The Laker/Lutz News

SpringHill Suites

Pasco’s growth fuels economy

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Apartment construction is dominating residential development along the State Road 54/State Road 56 corridor — a magnet for development in the midst of Pasco County’s surging growth.

As rooftops on luxury apartment homes pop up, retail is following, as evidenced by roadside signs and county permits.

Signs like these, east of Odessa, off State Road 54, are popping up on former pastureland up and down the State Road 54/State Road 56 corridor. (Fred Bellet)

Former pastures along the heavily traveled road are occupied now with shops, restaurants, apartments, auto dealerships and Class A offices.

The Shops at Wiregrass, near Bruce B. Downs Boulevard, in Wesley Chapel, has added Athleta; go! Calendars & games; and, siKicks (a footwear and collectibles shop); Charming Charlies; and, Hickory Farms. Coming soon are Body Details; JABZ Boxing; and The Living Room.

Besides expanding its retail, Cypress Creek Town Center, a massive development west of the Interstate 75/State Road 56 interchange, is jumpstarting its residential plans.

County building permits indicate that Garrett Apartments are coming to Grand Cypress Drive, and Silversaw at Wesley Chapel is rising along Garden Village Way and Citron Boulevard.

Valentino’s Fine Jewelers and The Good Feet Store have opened on Sierra Center Boulevard, the town center’s prime east-west road, and Carrabba’s Italian Grill is coming.

Construction on Miller’s Ale House, meanwhile, is ongoing at the Wesley Chapel Boulevard entry into Tampa Premium Outlets, on the south side of the highway.

Zaxby’s restaurant has opened on Sun Vista Drive near Costco. New offerings at Tampa Premium Outlets will include a Frosty Cart by Wendy’s and new jewelry selections with Banter at Piercing Pagoda.

BMW of Wesley Chapel is building a six-story building on State Road 56. (Fred Bellet)

Just west of Wesley Chapel Boulevard, on the north side of State Road 54, owners of El Dorado furniture store are laying groundwork for a 70,000-square-foot store.

When it opens, expected around June, shoppers will be able to stroll along a streetscape, enjoying more than 20 storefronts showcasing furniture styles from contemporary to traditional.

The Capo family, who is developing El Dorado, opened their first store in the late 1960s in Miami.

The family opened a store in St. Petersburg in late 2019, before the COVID shutdown and, despite the timing, it has fared well, according to Pedro Capo, chief operating officer at El Dorado.

Now, Capo said he expects to hire and train about 50 employees for the Pasco store, likely beginning in March or April.

Capo is optimistic about the Pasco store’s prospects, noting that the county’s residential growth bodes well for building a strong customer base.

El Dorado will join WaWa, Firestone and Burger King along State Road 54 frontage at the Brighthouse Crossings apartments.

Just west of Brighthouse, a Woodie’s Wash Shack has opened at the Shoppes at Cypress Creek. Fazoli’s Italian restaurant is another potential tenant for the new plaza.

More housing and dining options

In Land O’ Lakes, the Avidity Living apartment complex is being built off State Road 54 and Oak Grove Boulevard. The 252-unit development is scheduled to open in 2022.

Also, coming to this location, is EOS Fitness.

Willow Bend Town Centre, at State Road 54 and Collier Parkway, recently added Ayoki Japan restaurant. Esporta Fitness is a rebranding of the former LA Fitness. And a sign near the center’s entrance off the state road suggests Pasco will get another car wash – Vortex Express Car Wash.

A new apartment community, Avidity Living, is being built at State Road 54 and Oak Grove Boulevard, in Land O’ Lakes. EOS Fitness will be built at the intersection. (Fred Bellet)

West of U.S. 41, vacant land at Ballantrae and Cypress Ranch is sprouting “coming soon” signs as construction begins on apartment units, new retail, and a proposed Class A office complex, known as 54 Crossings.

On the south side opposite Ballantrae, the Cypress Ranch development includes Azora, a new apartment complex, with a spring 2022 opening. Signs in front of the complex show a cornucopia of proposed shops including ALDI grocery store, Chick-Fil-A, another EOS Fitness, Honest-1 Auto Care, and The Learning Experience.

“We are happy to confirm that we will open our newest Lutz, Florida location next year, with construction scheduled to begin soon,” according to Matt Thon in a statement provided by email. Thon is the Haines City division vice president for ALDI.

No further details were provided regarding the construction schedule or opening date.

A Circle K is under construction at this location, and a Woodie’s Wash Shack, is coming.

On the north side, 54 Crossings is a proposed 60,000-square-foot Class A office building, at Aprile Drive, adjacent to Ballantrae’s row of fast-food restaurants that includes Taco Bell and Dairy Queen Grill & Chill.

East of the Suncoast Parkway, the master-planned community of Bexley at Newland is moving dirt for a major retail and business center, off State Road 54 and Bexley Village Drive. Known as the Hub at Bexley, the commercial complex is scheduled for a summer 2022 opening.

Bexley’s website describes the Hub as a “retail and business destination,” with a summer 2022 opening. Bexley residents can walk or bike along connecting trails to enjoy dining, shopping, live concerts and family events. But it also is envisioned as an attraction for Tampa Bay residents with easy interstate access.

Construction continues at The Towns of Oakstead, on the north side of State Road 54, in Land O’ Lakes. (Fred Bellet)

The Hub also includes a large outparcel on Bexley Village Drive, adjacent to the Springhill Suites hotel and opposite the delivery entrance into the Amazon warehouse. The site will become home to 4 & Co., with about 35,000 square feet of Class A offices and co-work spaces. Memberships and limited passes will be offered. Amenities will include a gym, yoga studio, sauna, a treatment room for acupuncture and massages, and conference rooms.

West of Suncoast Parkway, the Shoppes at Crossings Boulevard initially welcomed HotWorx and Jimmy John’s restaurant. New signs in the development indicate additional tenants will be there, including Beyond 2020 Vision Specialists, PTI Solutions, Touch Nail Spa, and Shauby Dental Institute.

Another apartment complex, Avilla Suncoast, is under construction at Redstone Way and Crossings Boulevard, immediately behind the new Hooters restaurant.

Next along the route, The Preserve Marketplace, off South Branch Road, is increasing its retail and business options with Caring Paws Animal Hospital, 100% Chiropractic, PostNet, Lin China restaurant, Papa Johns restaurant, Burger Fi, Chipotle, Panera Bread, and the USF Federal Credit Union. The shopping center is anchored by the Greenwise Publix grocery store.

Starkey Ranch Town Center, at Gunn Highway and State Road 54, is expanding, too. A shell building is under construction, but the new tenants are not yet identified.

Starkey Ranch Business Park on Heart Pine Avenue recently added Capriotti’s Sandwich Shop. Tropical Smoothie Café has a ‘coming soon’ sign. Butcher’s Mark Fresh Meats and Marinades is another shop on its way.

Clearly, there’s a lot going on, along State Road 54/State Road 56 — and there’s no indication that the pace of activity will slow anytime soon.

Published Nov. 24, 2021

By Kathy Steele

Pasco keeps growing, despite COVID-19

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Business in Pasco County is coming back to life as residents, weary of a pandemic-enforced lockdown, venture back to the world of shopping and dining.

There are hopeful signs for commercial rebirth.

Continued residential growth in Bexley by Newland Communities generates foot traffic for nearby shops, restaurants, grocery stores and other small businesses. (B.C. Manion)

Neon “open” signs are visible in storefronts.

Banners planted at the roadside’s edge wave at passing motorists.

Parking lots at malls and shopping centers are filling up again.

But, it’s not just the established businesses that are reviving Pasco’s economy. Business owners and developers continue to invest in new retail especially along one of the county’s busiest east/west corridors – State Road 54 and State Road 56.

On State Road 54, west of U.S. 41, The Preserve Marketplace and two retail centers at Starkey Ranch are adding shops, restaurants, health care services, and offices.

At Bexley Ranch, in Land O’ Lakes, land is being cleared and leveled on Lot A for the Bexley South Office Park, off Bexley Village Drive, near Springhill Suites.

A Crunch Fitness is scheduled to open Aug. 25, off State Road 54 in Trinity.

This sign signals future plans for a car wash, just south of the new Aldi that opened at Cypress Creek Town Center. (B.C. Manion)

Meanwhile, on the State Road 54/56 corridor east of U.S. 41, there are new developments, too.

Near the juncture of State Road 56 and Interstate 75, a banner announces that Tidal Wave Auto Spa is coming to an outparcel at Tampa Premium Outlets.

In the same general area, Main Event, a 50,000-square-foot entertainment venue, celebrated its grand opening less than two weeks ago.

And, another Crunch Fitness is planning to open in October in the old Winn-Dixie location, off Collier Parkway and State Road 54, in Land O’ Lakes.

The Collier Parkway location is a great choice for a fitness gym because it’s along a high traffic corridor, said Geoff Dyer, president of Crunch Fitness. “It’s in the heart of the (Land O’ Lakes) neighborhood,” he said.

Crunch Fitness is planning to open a gym in October in the former Winn-Dixie grocery store, at State Road 54 and Collier Parkway. An employee manned a display outside the site to take membership applications. Another Crunch Fitness is opening Aug. 25, off State Road 54, in Trinity. (Kathy Steele)

During the COVID-19 shutdown, work continued on the Trinity and Land O’ Lakes locations, Dyer said, adding, “for all intents and purposes, we haven’t seen any slow-down in our developments.”

He noted that Crunch Fitness gyms shut down for about two months at the start of the pandemic, but now the gyms are open and adhering to safety guidelines of the Center for Disease Control and Prevention.

“Membership has returned to about 95% of what it was pre-shutdown,” Dyer said.

While activity, in general, appears to be picking up and new construction continues to kick up dirt — a cloud hovers over business decisions due to the uncertain nature of COVID-19.

Ralph Santell and his family moved to Starkey Ranch and began plans to open Santelli Pizza & Pasta nearly three years ago. They saw the growth happening in Pasco.

His storefront is at Starkey Ranch Town Square, a plaza located at State Road 54 and Gunn Highway. A few tenants in the center, including J. Joseph Salon, are open.

Santelli Pizza & Pasta will open around September at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Santell plans to open by September, possibly with outdoor dining and takeout. He said he’ll decide closer to opening whether he’ll initially offer indoor dining.

“That (COVID-19) has been an extra challenge that influences things on a daily basis,” Santell said. “It’s been hard to navigate the whole COVID-19 situation. We take it one day at a time.”

Santell also owns a restaurant in the Westchase subdivision in Hillsborough County. That restaurant closed, then reopened, but is now closed again — except for takeout.

Another Starkey Ranch retail center at State Road 54 and Heart Pine Avenue – Starkey Ranch Business Park – also has a roster of tenants slated to open, including The Wicked Pour, Tropical Smoothie Café and Hungry Greek.

The pandemic slowed opening plans, but construction on the retail park is nearly finished.

“All of these are coming along,” said Matt Call, project director for Starkey Ranch. “With COVID-19, things take a bit longer.”

Additional outparcels at both retail centers are available for development — though it could take longer to get projects going, Call added.

Typically, residential construction is a key to spurring on new retail, Call said.

He said Starkey Ranch and Bexley by Newland are the top residential sellers in the Tampa Bay area. Together, they add about 800 residential units annually to Pasco, he said.

Work is underway on the Bainbridge Sunlake, an upscale apartment development, being built at Mentmore Boulevard and State Road 54, next to The Shoppes at Sunlake Centre. (B.C. Manion)

Pasco also is on an apartment building spree with about nine complexes planned or under construction.

Near the Tampa Premium Outlets and Cypress Creek Town Center, Brightwork Crossing apartment complex is attracting new renters to the commercial epicenter of the Wesley Chapel area.

Two Altis apartment complexes, one by Wiregrass Ranch on State Road 56 and a second on South Branch Boulevard at Starkey Ranch, are adding to Pasco tenant population.

Bainbridge Sunlake is an upscale apartment complex being built at State Road 54, and Mentmore Boulevard, next to The Shoppes at Sunlake Centre.

A new standalone Starbucks is coming soon to the Sunlake shopping center, as well.

Retail developments, including The Preserve Marketplace, are adding new tenants, including the recently opened anchor store – Greenwise. Majik Touch Cleaners is open, too.

Other tenants with plans to open include Chipotle, Heartland Dental and CVS Pharmacy.

“It’s going to be a cool little plaza when it’s done,” Call said. “I think Pasco is going to continue to grow. There’s no doubt in my mind.”

What’s happening along State Road 54
Here are some of the office, retail or residential developments that have opened or are in progress along State Road 54.

Construction on a dental office is nearing completion at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

The Preserve Marketplace (State Road 54 and the Suncoast Parkway)

  • Greenwise Market, owned by Publix, is a specialty grocery store offering an array of organic and natural food products.
  • TouchPoint Medical manufactures medical dispensing equipment, including high-tech carts.
  • Organic Nails offers nail art and design services.
  • Heartland Dental provides administrative support and career development services among a network of dental partnerships
  • CVS Pharmacy is a national chain of drugstores.
  • Majik Touch Cleaners provides laundry and dry-cleaning services in Pasco and the Tampa Bay area.
  • Sport Clips provides haircuts for men and boys.
  • Panera Bread is a national chain that serves sandwiches, salads and pastries.
  • Chipotle Mexican Grill is a national chain restaurant serving made-to-order burritos, tacos, wraps and salads.
The Wicked Pour and Hungry Greek will open soon at Starkey Ranch Business Park, at State Road 54 and Heart Pine Avenue. (Kathy Steele)

Starkey Ranch Business Park (State Road 54 and Heart Pine Avenue)

  • The Wicked Pour is a craft beer, wine and taproom with board games, giant Jenga and cornhole.
  • Hungry Greek is a casual restaurant chain offering fast Greek food.
  • Urgent Vet offers after-hours care for pet illnesses and emergencies.
  • Abela Story, a women’s boutique, offers trendy styles for all tastes, and accessories.
  • Encore Nail Salon provides nail art and design, and other services.
  • Chase Bank is a full-service bank.
  • YogaSix is a hot yoga-style studio.
E sushi and Grill, a Japanese restaurant, is expected to open soon at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Starkey Ranch Town Square (State Road 54 and Gunn Highway)

  • Santelli Pizza & Pasta is a family-owned Italian restaurant with pizzas and pasta dishes.
  • E sushi & Grill is a Japanese restaurant.
  • J. Joseph Salon is a luxury hair salon.
  • Great Clips is a discount, walk-in hair salon.
  • Quality Plus Cleaners provides laundry and dry-cleaning services.
  • The UPS Store offers mailing, printing and mailbox services.
  • A dental office, which has not yet been identified, is on the outparcel across from Santelli Pizza.

Published July 29, 2020

Help Bexley Celebrate Its 3rd Birthday!

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Milestones are worth celebrating. In November, Bexley by Newland rings in being a part of the Pasco Community for the past three years!

A lot has happened in that short period of time. Not only has Bexley earned accolades from Real Estate advising group, RCLCO, has the top-selling community in Tampa Bay and one of the top 50 in the U.S., it also has been honored with a host of national and regional awards.

As Bexley has grown up, it has become a vibrant, planned community. Families don’t have to travel very far to enjoy Bexley’s outstanding amenities, which include resort-style pools, parks, fitness center, café, bike shop, BMX track, and miles of multi-purpose trails.

Residents often share that what makes Bexley so unique is the close-knit, family feel they just haven’t experienced elsewhere.

“Bexley is growing into the community we envisioned,” said Pam Parisi, vice president of marketing for Newland. “It’s truly a special place and offers something for everyone, especially those who are looking for an active, outdoor lifestyle, and greater connections with each other. It’s a wonderful community to be a part of, whether you’re a family with kids, buying your first home, or looking to downsize.”

Outstanding Schools
Bexley Elementary School opened within the community in the Fall of 2017 on 18 acres donated by Newland.

The schools zoned for Bexley residents — Bexley Elementary, Rushe Middle School and Sunlake High School — are all A-rated by the State of Florida. Imagine School at Land O’ Lakes, a charter school just minutes from Bexley, also has earned top marks.

Top-Notch New Builders
This year, Bexley added two new partners to its outstanding list of homebuilders. Arthur Rutenberg Homes and Pulte Homes join Cardel Homes, David Weekley Homes, Homes by WestBay, and Lennar in offering a wide variety of single-family and luxury homes in the community.

Custom homebuilder Arthur Rutenberg recently opened its Avalon model home at Bexley. Rutenberg homebuyers can choose from 19 different floor plans that were created just for the community. Pulte, one of the nation’s largest homebuilders, offers three flexible home designs located near Bexley Elementary. Pulte’s homes allow for personalization and feature the company’s 10-year protection plan warranty.

A New Vision for a 55+ Community
Pulte is no stranger to Bexley. Last year, the company opened its Del Webb at Bexley 55+ active adult neighborhood near the intersection of Sunlake Boulevard and Tower Road. Pre-sales for the community’s second phase of low-maintenance homes are expected very soon, with its sales center already open. Del Webb at Bexley’s expansive 17,000-square-foot clubhouse is on track to open in early 2020.

Nearby Community Comforts
Bexley residents enjoy all the comforts they need in a growing town. The community has attracted nearby conveniences, such as the AdventHealth Emergency Department, a SpringHill Suites hotel, and a RaceTrac gas station and convenience store. Additional dining and retail areas are also in the works.

In three short years, Bexley has earned many honors, but the best acclaim is from the hundreds of families who now call Bexley home, and are busy making memories that they will cherish for a lifetime.

Published October 30, 2019