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Starkey Ranch

Pasco County’s budget forecast looks bright, budget director says

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Pasco County’s taxable assessed values are expected to increase 7% to 10% for the coming budget year, according to Robert Goehig, the county’s budget director.

He delivered that forecast during the Pasco County Commission’s March 9 meeting.

The budget director gave board members an overview of impacts from COVID-19 on the county’s economy, and the way looking forward.

“When the coronavirus and the pandemic first came upon us, we experienced the economic recession, which is defined, of course, as two consecutive quarters of negative economic growth,” he said.

The recession was much deeper than the Great Recession experienced from 2007 to 2009, but it was much shorter, too — lasting just two economic quarters, Goehig said.

“We’re expecting the economy to move along at kind of a very slow pace, until a substantial portion of the population is vaccinated, whether that be April, May, June, whatever that is. “Once we have that substantial portion of the population vaccinated, we expect the economy to grow at a very fast pace.

“Luckily, we’re in an area that’s expected to see growth even above the national average.

“If we’re expecting a national growth rate of 8%, we’re expecting the Tampa rate to be higher than that,” Goehig said.

Industries expected to have the most growth are construction, financial services and other services, which include repair and maintenance, personal care services and social advocacy, according to slides in Goehig’s presentation.

“We have some evidence to point toward the fast-growing Tampa region,” he said, noting that Tampa Bay startups raised $180 million in 2020, compared to $129 million in 2018.

He also noted that Tampa leads the nation in small business job growth.

Plus, more corporations from the northeast region of the country are relocating to Florida. And, more residents are moving here, too, he said.

All of this is having an impact on the region’s housing market.

“The existing home price in the past year or so took a sharp spike,” he said, which indicates a shortage in existing homes for sale.

“This partially explains the reason that so much new construction is happening in our region,” Goehig said.

Regional home values are on the rise, in both the resale and new construction market.

There has been a price appreciation of 8% for resale homes and 9% for new homes, while at the same time there’s been a 7% increase in new home sales.

Goehig offered evidence of Pasco’s hot market by noting “two of the top 50 planned housing communities in the United States, two of those best-sellers are right here in Pasco. That’s Starkey Ranch and Bexley,” the budget director added.

“Of course, all of this growth does come at a price, and that is inflation. Our area is more than double the national average in inflation,” he said.

Demand for construction materials is causing the price to go up, and the county is expected to feel the effects of inflation, in particular, during construction of roads and buildings, he said.

During fiscal year 2021, the county was very conservative because of the pandemic, and didn’t bring on much new spending, Goehig said.

This year, with a brighter outlook, the county can invest in some new initiatives, he said.

Plus, Goehig said the county will be waiting for guidance from the treasury department before recommending how to spend any funds coming from the recently passed federal stimulus bill.

Meanwhile, on the local front, construction of single-family homes has kicked into high gear.

“At the end of the year, we were seeing single-family home permits coming into the building department at record levels, at 600 homes per month.

“We thought we were at the peak, we can’t possibly get any higher. And, then we turned the calendar in January, had almost 900 single-family homes in January.

“So, we expect this to continue,” he said.

The permit value for commercial construction also is significantly higher, too, the budget director said.

Plus, the county is benefiting from tourism — as visitors pay bed taxes and spend money in the local economy.

Goehig noted that “with the exception of the gas tax, revenue is on an upward trajectory.”

The county expects to receive information about its preliminary taxable values from the property appraiser on June 1 and the final assessed values on July 1.

The county is expected to set its tentative tax rates on July 6, which are reported in Truth in Millage (TRIM) notices mailed to property owners.

Once the TRIM notices go out, the board can choose to lower the rates, but cannot raise them, when adopting its final budget.

Published March 17, 2021

Pasco is ushering in 2021 with more shops, restaurants

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Shopping centers along State Road 54 and State Road 56 are continuing to attract more new stores and restaurants.

The Cypress Creek Town Center, Tampa Premium Outlets, The Preserve Marketplace, the Shoppes at Crossings Boulevard, Starkey Ranch Town Square, Starkey Ranch Business Center, The Shops at Wiregrass and the Grove at Wesley Chapel are building and remodeling in anticipation of new openings.

New shops and restaurants are opening or coming soon at the Starkey Ranch Town Square, at Gunn Highway and State Road 54 in Odessa. (Kathy Steele)

Total Wine & More is moving into the Cypress Creek Town Center in space formerly occupied by the Earth Fare grocery store.

The building, at 25535 Sierra Center Blvd., will undergo “interior alteration” for a remodel, according to a permit filed with Pasco County.

The town center, at the juncture of Interstate 75 and state roads 54 and 56, soon also will have a grand opening for Floor & Décor, now under construction on Sierra Center Boulevard. And, a Good Feet Store is on tap for the boulevard, too, according to county records.

A Hooters restaurant is under construction at the Shoppes at Crossings Boulevard at State Road 54 and Suncoast Parkway.

Across from the town center, construction is underway on an outparcel at Tampa Premium Outlets for a Tidal Wave Car Wash. A Zaxby’s restaurant also is anticipated. Recent arrivals at the outdoor mall include Main Event, Cigars International and Rock & Brew restaurant.

Along State Road 54, west of U.S. 41, online shopping will get a boost from an Amazon shipping center under construction at 17030 Mentmore Blvd. The facility is within the Bexley by Newland master-planned community, at the intersection with Bexley Village Drive.

E sushi & grill is open at the Starkey Ranch Town Square, at Gunn Highway and State Road 54 in Odessa.

The Shoppes at Crossings Boulevard, west of Bexley, is completing a makeover with a Hooters restaurant under construction. And, Pasco County just sealed a deal to bring Santander Consumer USA to occupy a portion of the former Target Superstore. The deal includes bringing 875 new jobs to the county.

Rasmussen College also previously submitted plans to the county, indicating it would occupy 44,000 square feet in the former big box retail store.

Further west, The Preserve Marketplace and two shopping centers by Starkey Ranch, off State Road 54, have construction work in progress. But, some shops and restaurants are open.

Amazon is building a shipping center at 17030 Mentmore Blvd., at the Bexley at Newland community, off State Road 54 and Suncoast Parkway.

CVS Pharmacy is open at The Preserve, along with the anchor grocery store, Greenwise. Majik Touch Cleaners is open, and 100 % Chiropractic is coming soon. Other businesses coming are Heartland Dental,  Chipotle, Panera Bread and Papa John’s.

At Gunn Highway and State Road 54, Publix is the anchor of the Starkey Ranch Town Square. Other tenants include e sushi & grill, J. Joseph Salon, The UPS Store, Polish The Nail Bar, and Zampelli’s Pizza and Pasta restaurant.

At Heart Pine Avenue, the Starkey Ranch Business Center hosts shops and restaurants including The Wicked Pour, Tropical Smoothie Cafe, Yoga Six and Hungry Greek restaurant.

Tidal Wave Car Wash is under construction on an outparcel at Tampa Premium Outlets, off State Road 54.

The Shops at Wiregrass, off State Road 56 and Bruce B. Downs, and the Grove at Wesley Chapel, off State Road 54 west of Interstate 75, both are welcoming new stores and restaurants, too.

The Grove is in the midst of a major makeover, in progress, following the $64 million purchase of the shopping center by Mishorim Gold Properties in 2019.

The company is investing more than $110 million to renovate the Grove. Plans include a shipping container park – known as KRATE – with shops, offices and restaurants. A stage will feature daily live entertainment. A dog park and a playground will build on the overall design in promoting a community place in Wesley Chapel.

On its Facebook page, the Grove recently began teasing to future tenants at the container park with the “12 Days of KRATEmas.” Among the tenants are 365 Café Italiano; ATO, specializing in sushi and burritos; Provisions, with specialty coffees and an artisan café menu; and The Cake Girl.

Floor & Décor will open soon at Cypress Creek Town Center in a shopping center on Sierra Center Boulevard. Also, a Total Wine & More is slated to move into the Earth Fare space.

RAW, a workspace collaborative, held a grand opening Dec. 3.

In addition, Prime Barbershop and Brooklyn Water Bagels recently opened. King of the Coop, a Nashville hot chicken eatery, soon will open, too, according to the restaurant’s Facebook page. It will be the second location for King of the Coop, currently located in the restaurant-rich Seminole Heights neighborhood in Tampa.

County permits also show Best NY Pizza Worx is coming to 6027 Wesley Grove Blvd., in the Grove.

The Shops at Wiregrass has opened, or will soon open, 11 new shops, according to a news release from the mall.

New shops are Beauty In Abundance, a beauty, hair care and make-up shop; Crimson Chain Leatherworks, specializing in costumes and accessories for Renaissance fairs, fantasy and historical reenactments; and Arega NY, a swim and activewear boutique.

Additional stores include a lululemon Pop-Up, specializing in yoga-inspired and athletic clothes for women and men; Chuck Lager’s American Tavern, a family restaurant with a classic menu of pasta and burgers; GO! Calendars Games and Toys; Ornament Shoppe, with decorative and personalized ornament selections; Design Hut, a boutique with personalized gifts including custom shirts; Hickory Farms, featuring cured meats, cheeses, wine pairings and hand-picked fruits; and, Fit2Run, a superstore with brand name athletic footwear, running apparel and accessories.

Sephora, a makeup and accessories boutique, is slated to open in spring 2021.

By Kathy Steele

Published December 23, 2020

Fence law changed Florida’s cattle industry

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Florida passed a fence law in 1949 — the same year Steve Melton was born.

“This is amazing to me that within my lifetime we have gone from open range cattle to what you see today,” Melton said, during a recent meeting of the Pasco County Historical Society in Dade City.

This cow, in northeastern Pasco County, stands in a pasture behind a barbed wire fence. Florida was the last state to pass a fence law, to keep cattle penned into properties. (File)

“When you drive in the morning and see the green pastures, and the housing developments, you have to remember it was open range not that long ago,” recalled Melton, whose family has farming and ranching operations on the northeastern edge of Pasco County.

How ranchers transformed the state’s agriculture open ranges and woods to improved pastures was the topic of Melton’s talk before an audience of roughly 50 people.

Those gathered had waited six months to hear from the cattle rancher and cowboy poet because of concerns about gatherings during the COVID-19 global pandemic.

The state’s fence law — Chapter 588 of the Florida Statutes — makes it possible for approximately 19,000 livestock farms to coexist with the state’s rapid population and commercial growth.

Complaints about traffic accidents with stray cattle had finally convinced more and more ranchers to permanently fence in their herds.

But, the state’s history with cattle began about 500 years before that.

Melton offered a historical glimpse of the role cattle has played in Florida, since explorer Ponce de Leon brought them to the New World, in 1521.

During the Civil War, Florida became the main supplier of beef to the Confederate army.

But, the cattle industry didn’t enter its golden age until the period of Reconstruction, when a thriving trade opened with Cuba.

Turpentine enterprises were abundant in Pasco County during the early 1900s. After the turpentine was removed, turpentine companies would abandon the properties or sell the land for $2 an acre or less, making it possible for ranchers and others to acquire large land holdings. (Courtesy of Jeff Cannon)

Ranchers bred and raised “cracker cattle” to graze on wire grass, and native plants in pinewoods and wet weather ponds.

That began to change in the 1800s.

“Not many know this, but turpentine was the state’s largest industry at that time,” Melton said.

Turpentine was manufactured from pine sap taken from old-growth trees. It was used for the so-called naval store industry for all products derived from pine resin, such as soap, paint, varnish, shoe polish, lubricants, linoleum, and roofing materials.

The distillation process left the trees mostly barren.

Then, Melton said, the turpentine companies would either walk away or sell their land for less than $2 an acre.

Low land prices create opportunity
“Cattlemen and others with some money started to buy huge tracts of land,” Melton said.

Landowners expanded their holdings, including the Barthle Brothers Ranch and the Krusen Land and Timber Company in East Pasco, the Wiregrass Ranch in Central Pasco, and the Starkey Ranch in West Pasco County.

“The main thing that changed our agriculture at this point was watermelons,” Melton explains.

Watermelon growers headed to the big ranchers and made deals to clear the land.

Since they needed fresh ground when planting, this meant that each year the trees would be pushed and cleared to plant a new crop of watermelon.

Hundreds of boxcars loaded with watermelons were shipped out from the railroad sidings in Trilby by local growers over 60 years ago. The Trilby depot can still be seen on the grounds of the Pioneer Florida Museum and Village north of Dade City. (Courtesy of Scott Black)

“They had a unique way of clearing the land,” Melton told his audience.

“They would take a couple of D8 Caterpillar bulldozers and tie a ship anchor chain between them, and drag this back and forth across the field to clear scrub and light timber,” Melton said.

In the late 1940s and early 1950s, watermelon growers found an early market up north for shipping product for the Memorial Day family picnics.

The ranchers benefited because their land was cleared, for free, by the watermelon growers.

After the watermelon harvests, alyceclover was planted first as a seed crop.

When planting Baha as an improved pasture grass, and with genetics greatly improving the size and quality of beef, ranchers could average one calf per 13 acres instead of one calve per 15 acres.

“The beef industry in Florida completely changed,” Melton observed.

“Most all ranchers run a cow-calf operation. Meaning they keep the momma cow and sell the calves for beef.”

Steve Melton is an agricultural businessman, rancher, farmer, poet, and owner of one of the largest privately held farm machinery museums in Florida. (Courtesy of Doug Sanders)

Increased calf production necessitated economies in savings with giant feed lots operating in Texas, Kansas, Arizona and New Mexico.

“The calves are fed to be 2-year-old, 100-pound steers or heifers, and then sold to a packer,” Melton explains.

Only four or five packing houses in the United States are still cost-effective with the feed lots out west.

“Cattle ranching, which had once been a family enterprise utilizing the open-range, became a capital-intensive agribusiness by the 1980s,” Melton concluded.

Florida was the last state to pass a fence law.

Dade City’s William M. Larkin, a long-time cattle rancher and prominent lawyer, drafted the fence law that was adopted by the Florida Legislature.

Larkin wound up fencing about 15,000 acres of his ranch with woven wire, purchased from Sears, Roebuck and Company.

Doug Sanders has a penchant for unearthing interesting stories about local history. His sleuthing skills have been developed through his experiences in newspaper and government work. If you have an idea for a future history column, contact Doug at .

Published November 18, 2020

Discussion continues on Pasco BMX park

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A BMX and bicycle park may not happen anytime soon in Pasco County, but officials appear to be interested in seeing what can be done to bring the idea to life.

The Pasco County Commission heard a briefing on the concept at its Sept. 8 meeting.

Delaney Morrison, president of the nonprofit Ride Local Inc., outlined the vision for a new large-scale BMX (bicycle motocross) park, that she said would complement existing BMX parks in the region, would expand the area’s recreational offerings and would help to attract more tourists to Pasco County.

Shown here are riders at Tampa BMX in Lutz. A nonprofit organization called Ride Local Inc., is trying to bring a covered BMX track and other amenities to Pasco County. (File)

The idea is to partner with the county to construct a BMX track and bike park on a 23-acre tract situated of the intersection of State Road 54 and Gunn Highway in the Odessa/Trinity area. The land is presently owned by Pasco County Utilities.

Under the proposal, about 3 acres would be used for a BMX dirt race course made of various jumps and rollers.

That would mark the first stage of a larger, surrounding bike park that would include a pump track, skate park, mountain bike obstacle course, casual bike path and other features.

The proposal calls for having an open air, covered track.

“We think that this is super important here in Florida, given the heat and the rain that we have,” Delaney said.  “We really think that that roof will set us apart from just having another BMX track.”

She also noted there would be opportunities for recreational leagues and a beginner’s program for newcomers to the off-road racing sport. And, the facility would host large-scale competitive events sanctioned by USA BMX.

The open space also could be used for drone races, truck rallies, and Boy Scouts of America and All-Pro Dad meet-ups, among other activities, Morrison said.

Over the past year or so, Morrison and her team have had ongoing discussions with Pasco County Commissioner Kathryn Starkey and Keith Wiley, the county’s director of parks, recreation and natural resources.

“They came to me because of my background with cycling and biking,” said Starkey, who helped to Delaney’s group find the proposed site.

It’s an excellent location, Delaney noted, because it’s along the booming State Road 54 corridor, sits along the Tower Road extension and near a future high school, whose adjacent lot could be used for overflow parking for large events.

She also noted that it’s in the middle of some huge community developments, such as Asturia and Starkey Ranch, and others being built in the area.

Plus, she said, the location also pairs well with Tampa BMX and Oldsmar BMX, which is under construction — to attract regional and national tournaments.

Commissioners appear open to the idea, but money is the biggest hurdle.

Pasco County Commission Chairman Mike Moore, who also chairs the Tourist Development Council, said during a recent TDC meeting that the county might be able to support some type of land use or lease deal, but is not in the position to fund additional capital projects.

Moore reiterated the funding issue during the board’s Sept. 8 meeting. He said doesn’t want to give the group false hope.

But, Starkey said Delaney’s briefing was for information only, at this point.

She plans to work with Delaney’s group to explore various funding sources, including possible funding from the legislature and support from private sponsors.

Delaney said the Ride Local Inc., is looking into creative ideas, such as leveraging a corporate naming sponsorship or partnering with an electric company to install solar panels on the proposed covered roof to help offset costs.

Keith Wiley, the county’s director of parks, recreation and natural resources, said a bike park/BMX was listed as one of the highest unmet needs during workshops held to develop the county’s most recent master parks plan.

However, Wiley noted, that type of amenity was not included in the master plan and, thus, no money has been planned for that type of project.

Wiley said he likes the concept of a bike park, with a BMX track, a playground and open spaces because that would address diverse user groups.

Delaney noted BMX’s broad appeal.

“The biggest thing about BMX is that this is a family sport,” Delaney added.

“This is one of the few sports that you can do alongside your children, not just sitting on the sidelines watching them, or waiting for practice to be over.”

Adam Thomas, the county’s tourism director, said the proposed facility could help round out the county’s sports offerings.

“The TDC (Tourism Development Council) board is in full support of this. I am in full support of this,” Thomas told county commissioners.

“This is a great opportunity, for not only our citizens, but to really diversify our product as a Sports Coast, and as our destination of sports events. The economic impact is strong. The visitation is strong. You have a great partner here with Delaney. I think this is a great opportunity for us to move forward, but funding — obviously, everything comes down to funding.”

Published September 16, 2020

Pasco keeps growing, despite COVID-19

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Business in Pasco County is coming back to life as residents, weary of a pandemic-enforced lockdown, venture back to the world of shopping and dining.

There are hopeful signs for commercial rebirth.

Continued residential growth in Bexley by Newland Communities generates foot traffic for nearby shops, restaurants, grocery stores and other small businesses. (B.C. Manion)

Neon “open” signs are visible in storefronts.

Banners planted at the roadside’s edge wave at passing motorists.

Parking lots at malls and shopping centers are filling up again.

But, it’s not just the established businesses that are reviving Pasco’s economy. Business owners and developers continue to invest in new retail especially along one of the county’s busiest east/west corridors – State Road 54 and State Road 56.

On State Road 54, west of U.S. 41, The Preserve Marketplace and two retail centers at Starkey Ranch are adding shops, restaurants, health care services, and offices.

At Bexley Ranch, in Land O’ Lakes, land is being cleared and leveled on Lot A for the Bexley South Office Park, off Bexley Village Drive, near Springhill Suites.

A Crunch Fitness is scheduled to open Aug. 25, off State Road 54 in Trinity.

This sign signals future plans for a car wash, just south of the new Aldi that opened at Cypress Creek Town Center. (B.C. Manion)

Meanwhile, on the State Road 54/56 corridor east of U.S. 41, there are new developments, too.

Near the juncture of State Road 56 and Interstate 75, a banner announces that Tidal Wave Auto Spa is coming to an outparcel at Tampa Premium Outlets.

In the same general area, Main Event, a 50,000-square-foot entertainment venue, celebrated its grand opening less than two weeks ago.

And, another Crunch Fitness is planning to open in October in the old Winn-Dixie location, off Collier Parkway and State Road 54, in Land O’ Lakes.

The Collier Parkway location is a great choice for a fitness gym because it’s along a high traffic corridor, said Geoff Dyer, president of Crunch Fitness. “It’s in the heart of the (Land O’ Lakes) neighborhood,” he said.

Crunch Fitness is planning to open a gym in October in the former Winn-Dixie grocery store, at State Road 54 and Collier Parkway. An employee manned a display outside the site to take membership applications. Another Crunch Fitness is opening Aug. 25, off State Road 54, in Trinity. (Kathy Steele)

During the COVID-19 shutdown, work continued on the Trinity and Land O’ Lakes locations, Dyer said, adding, “for all intents and purposes, we haven’t seen any slow-down in our developments.”

He noted that Crunch Fitness gyms shut down for about two months at the start of the pandemic, but now the gyms are open and adhering to safety guidelines of the Center for Disease Control and Prevention.

“Membership has returned to about 95% of what it was pre-shutdown,” Dyer said.

While activity, in general, appears to be picking up and new construction continues to kick up dirt — a cloud hovers over business decisions due to the uncertain nature of COVID-19.

Ralph Santell and his family moved to Starkey Ranch and began plans to open Santelli Pizza & Pasta nearly three years ago. They saw the growth happening in Pasco.

His storefront is at Starkey Ranch Town Square, a plaza located at State Road 54 and Gunn Highway. A few tenants in the center, including J. Joseph Salon, are open.

Santelli Pizza & Pasta will open around September at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Santell plans to open by September, possibly with outdoor dining and takeout. He said he’ll decide closer to opening whether he’ll initially offer indoor dining.

“That (COVID-19) has been an extra challenge that influences things on a daily basis,” Santell said. “It’s been hard to navigate the whole COVID-19 situation. We take it one day at a time.”

Santell also owns a restaurant in the Westchase subdivision in Hillsborough County. That restaurant closed, then reopened, but is now closed again — except for takeout.

Another Starkey Ranch retail center at State Road 54 and Heart Pine Avenue – Starkey Ranch Business Park – also has a roster of tenants slated to open, including The Wicked Pour, Tropical Smoothie Café and Hungry Greek.

The pandemic slowed opening plans, but construction on the retail park is nearly finished.

“All of these are coming along,” said Matt Call, project director for Starkey Ranch. “With COVID-19, things take a bit longer.”

Additional outparcels at both retail centers are available for development — though it could take longer to get projects going, Call added.

Typically, residential construction is a key to spurring on new retail, Call said.

He said Starkey Ranch and Bexley by Newland are the top residential sellers in the Tampa Bay area. Together, they add about 800 residential units annually to Pasco, he said.

Work is underway on the Bainbridge Sunlake, an upscale apartment development, being built at Mentmore Boulevard and State Road 54, next to The Shoppes at Sunlake Centre. (B.C. Manion)

Pasco also is on an apartment building spree with about nine complexes planned or under construction.

Near the Tampa Premium Outlets and Cypress Creek Town Center, Brightwork Crossing apartment complex is attracting new renters to the commercial epicenter of the Wesley Chapel area.

Two Altis apartment complexes, one by Wiregrass Ranch on State Road 56 and a second on South Branch Boulevard at Starkey Ranch, are adding to Pasco tenant population.

Bainbridge Sunlake is an upscale apartment complex being built at State Road 54, and Mentmore Boulevard, next to The Shoppes at Sunlake Centre.

A new standalone Starbucks is coming soon to the Sunlake shopping center, as well.

Retail developments, including The Preserve Marketplace, are adding new tenants, including the recently opened anchor store – Greenwise. Majik Touch Cleaners is open, too.

Other tenants with plans to open include Chipotle, Heartland Dental and CVS Pharmacy.

“It’s going to be a cool little plaza when it’s done,” Call said. “I think Pasco is going to continue to grow. There’s no doubt in my mind.”

What’s happening along State Road 54
Here are some of the office, retail or residential developments that have opened or are in progress along State Road 54.

Construction on a dental office is nearing completion at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

The Preserve Marketplace (State Road 54 and the Suncoast Parkway)

  • Greenwise Market, owned by Publix, is a specialty grocery store offering an array of organic and natural food products.
  • TouchPoint Medical manufactures medical dispensing equipment, including high-tech carts.
  • Organic Nails offers nail art and design services.
  • Heartland Dental provides administrative support and career development services among a network of dental partnerships
  • CVS Pharmacy is a national chain of drugstores.
  • Majik Touch Cleaners provides laundry and dry-cleaning services in Pasco and the Tampa Bay area.
  • Sport Clips provides haircuts for men and boys.
  • Panera Bread is a national chain that serves sandwiches, salads and pastries.
  • Chipotle Mexican Grill is a national chain restaurant serving made-to-order burritos, tacos, wraps and salads.
The Wicked Pour and Hungry Greek will open soon at Starkey Ranch Business Park, at State Road 54 and Heart Pine Avenue. (Kathy Steele)

Starkey Ranch Business Park (State Road 54 and Heart Pine Avenue)

  • The Wicked Pour is a craft beer, wine and taproom with board games, giant Jenga and cornhole.
  • Hungry Greek is a casual restaurant chain offering fast Greek food.
  • Urgent Vet offers after-hours care for pet illnesses and emergencies.
  • Abela Story, a women’s boutique, offers trendy styles for all tastes, and accessories.
  • Encore Nail Salon provides nail art and design, and other services.
  • Chase Bank is a full-service bank.
  • YogaSix is a hot yoga-style studio.
E sushi and Grill, a Japanese restaurant, is expected to open soon at Starkey Ranch Town Square, at State Road 54 and Gunn Highway. (Kathy Steele)

Starkey Ranch Town Square (State Road 54 and Gunn Highway)

  • Santelli Pizza & Pasta is a family-owned Italian restaurant with pizzas and pasta dishes.
  • E sushi & Grill is a Japanese restaurant.
  • J. Joseph Salon is a luxury hair salon.
  • Great Clips is a discount, walk-in hair salon.
  • Quality Plus Cleaners provides laundry and dry-cleaning services.
  • The UPS Store offers mailing, printing and mailbox services.
  • A dental office, which has not yet been identified, is on the outparcel across from Santelli Pizza.

Published July 29, 2020

Pasco economy looks to grow and diversify

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From workforce assistance to recruiting new companies to building new office space, the Pasco Economic Development Council Inc., has many projects “in the pipeline.”

Bill Cronin, president/CEO of the economic development agency, discussed those plans and more as the featured guest speaker at The Greater Pasco Chamber of Commerce’s November breakfast meeting at Seven Springs Golf and Country Club in New Port Richey.

The Pasco EDC’s mission is “to stimulate balanced and diversified economic growth.”

It uses private investments and tax dollars to foster economic development in Pasco County, helping businesses start and grow.

This rendering shows the future campus for TouchPoint Medical Inc., which is under construction near Suncoast Parkway, on State Road 54. (File)

To do that, Cronin said the agency is working to attract a wide range of industries to the county, such as life sciences and medical technology; business and professional services; high technology; logistics; aerospace, aviation and defense; and, advance manufacturing, among others.

A Michigan native, Cronin stressed the county doesn’t want to wind up like his home state that depends too much on the automobile industry, or another state such as South Carolina, which is too reliant on the tobacco, cotton and textiles industries.

“We don’t want to be that community that has to diversify down the road. We want to do it now and prepare so we’ve got jobs for everybody,” Cronin said.

Part of that diversification, Cronin said, is simply just bringing in more businesses and manufacturing companies, in general, to balance the county’s rapid residential growth over the past three decades or so.

The speaker noted that Pasco County is “pretty upside down in residential, as it relates to job creation.”

He also pointed out that it costs the county “a lot more money” to provide residential services — roads, schools, public safety and so forth — compared to meeting public service needs generated by businesses.

Said Cronin: “It behooves us to go after some of this business to lessen that imbalance on property tax and the burden on our taxpayers.”

Cronin also explained how the Pasco EDC is differentiating itself from other economic development groups across the United States, or what he describes as “16,000 competitors out there trying to get those businesses.”

This rendering from Welbilt shows how the expanded facility will look on completion in late 2019.

One strategic move is going after international companies wanting to expand their footprint in the United States, through its SMARTLandings incubator program.

Many of these international ventures may start with only one or two employees, Cronin said, but capturing that loyalty early on could end up paying dividends in the long run — when a company is ready to expand, perhaps, bring in a distribution or manufacturing center.

He noted, it’s an initiative other economic development groups aren’t doing, because “they’re only interested in these big projects that have 100 jobs, 50 jobs and things like that.”

Cronin also mentioned incorporating “North Tampa Bay, Florida” to the agency’s branding and tagline has gone some way in marketing the area to international businesses and corporations.

The economic development leader acknowledged getting some pushback on the branding.

“Yeah, we’re Pasco, but when we travel overseas, and we’re competing and we’re going out into the world, we first have to be included in the conversation, and then we can differentiate. You’ve gotta be in it first, and then you can differentiate after you’re in it, but if you’re not in it, you can’t differentiate,” he said.

Recruiting a company requires much more than offering incentives, Cronin said. It also involves offering workforce assistance programs and job training grants, he said.

He drew attention to an AmSkills (American Manufacturing Skills Initiative) apprenticeship program at New Port Richey’s Marchman Technical College that he said really resonates with German-based companies, which use a similar apprenticeship model for workforce training.

It helps create a comfort level for companies, Cronin said.

In this case, he said, it shows German companies “they’re really thinking like we’re thinking.”

“Sometimes that’s their biggest fear — what’s the employee look like? Is Joe going to look like Hans? What can they expect? When they see this (apprenticeship program), they know we’re trying to do our best to make sure it looks similar to their operation.”

The Pasco EDC also has partnered with CareerSource on a new website, ‘Workforce Connect,’ a one-stop resource that helps match employers and career seekers.

The website maps available training programs and services countywide, and helps align Pasco’s talent supply with industry demand.

Pasco County’s recent addition of several new companies has given the county more credibility in the eyes of other companies looking to make capital investments in an area, Cronin said.

“Now that (companies) see some activity happening, they’re more receptive to it. The market’s starting to respond,” Cronin said.

Moreover, the county’s proximity to Tampa International Airport and luxury housing developments, including Starkey Ranch and Wiregrass Ranch, have become “a really big selling point” to CEOs looking to add or relocate a company’s headquarters, Cronin said.

For decades, Pasco County has had a reputation of being a bedroom community, where people lived, but commuted daily to work in other counties.

Now, Cronin said, “we have CEO-level housing that CEOs can actually live up here, and their staff lives up here, so why get in that rat race and drive every day to Tampa?

“Instead,” Cronin said, “why don’t you move your operation to Pasco.”

Pasco Economic Development Council Inc.’s recent wins:

  • Mettler-Toledo relocates to Lutz and builds $30 million, 267,000-square-foot facility, creating nearly 700 jobs
  • TouchPoint Medical Inc., is building $24 million, 142,000-square-foot global headquarters in Odessa, creating 228 jobs
  • Phillips & Jordan Inc., is building $15 million, 47,432-square-foot regional headquarters near San Antonio, creating 40 jobs
  • Welbilt Inc., is adding 110 jobs and 42,000-square-foot building expansion to its New Port Richey headquarters
  • Bay Tech Industries is investing $1.5 million in new equipment and 12,170-square-foot building expansion in Odessa
  • Brew Bus Brewing Inc., is expanding microbrewery operation to Pasco, purchasing 34,000-square-foot facility in Wesley Chapel, creating 46 jobs

Published November 27, 2019

Specialty grocers sprouting up in Pasco

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A national trend for smaller, specialty grocery stores is taking hold in Pasco County.

Within the next year, Earth Fare, Sprouts Farmers Market, and possibly Lucky’s Market will open grocery stores that specialize in natural, organic and fresh foods.

Aldi is planning to open its no-frills, discount grocery stores in Zephyrhills and New Port Richey in 2019. Also, a new store is coming to the southeast corner of State Road 54 and Wesley Chapel Boulevard, on a parcel owned by developers of the Cypress Creek Town Center.

South Branch Ranch developers submitted plans to the county that include a “prototype” grocery store within a mix of commercial, office and retail. The approximately 25,000-square-foot store, on State Road 54 at Suncoast Parkway, would fit within the size range for boutique-style grocery shopping.

These new foodie arrivals on the retail scene follows an explosion of growth all over Pasco of more shops, restaurants and residential development.

Activity centers include Cypress Creek Town Center, the Village at Mitchell Ranch, Starkey Ranch and Wiregrass Ranch.

Rooftops and retail are two major parts of getting development started, and making them profitable, said Bill Cronin, executive director of the Pasco Economic Development Council Inc.

“Some of the developments now are coming to fruition with their plans,” Cronin said.

Grocery stores are one part of that development pattern.

As 2019 unfolds, Pasco residents can anticipate a buffet line of new grocery options in addition to the traditional brand names, such as Publix and Winn Dixie.

According to the U.S. Grocery Store Trends 2018, consumers continue to prize high-quality fruits and vegetables, low prices, and great product selection and variety.

Currently, the new trend in groceries is for smaller stores that offer organic, natural and local foods. In addition, consumers are looking for something extra – a food “experience.”

“Everybody is looking for that food experience, whether its ethnic sourcing or that new product,” said David Fikes, vice president of communications and community/consumer affairs director for the Food Marketing Institute. “It’s not (about) giving people 11 varieties of ketchup in the store.

The digital age is ushering in coupons and social connectivity via mobile applications. Online grocery shopping is gaining in popularity, especially with millennials, according to the survey.

Baby boomers, though, are showing keen interest, as well.

Experiences are shared on Facebook, or other social media, as if saying “I discovered this, and you’re the foodie among your group,” Fikes said.

Prior generations would shop to stock the pantry in order to have enough food on hand, Fikes said. That evolved later to a desire for nutritional, healthy food, he added.

Now, a third factor is a desire for discovery, engagement and connection, according to the FMI survey.

“We are moving away from stocking up our pantry to what’s the next meal,” Fikes said.

The specialty grocery stores coming to Pasco include:

Earth Fare is an organic-based grocery store that boasts that its shoppers don’t need to read labels to know its products are healthy. (Courtesy of earthfare.com)

Earth Fare
The store will open at Cypress Creek Town Center, at 25535 Sierra Center Blvd. The organic-based grocery store boasts that shoppers don’t need to read labels to know its products are healthy.

Its food is free of added hormones, artificial anything, and, according to Earth Fare’s website, the store sells “100 percent clean food for your family.”

Earth Fare began in Asheville, North Carolina, as a health food store before it enlarged and, in 1994, became a full-service grocery store. Its stores are built to be energy efficient, with skylights and LED light bulbs. Biodegradable to-go containers are used, and recycling is encouraged in the store.

Among its features is the Heirloom Juice Bar.

Aldi
Aldi is in the permitting phase for a store at 2215 Sun Vista Drive, which is near the Tampa Premium Outlets, off State Road 56. The store is expected to open in fall 2019, according to email responses from Matt Thon, Haines City Division vice president for Aldi.

Aldi is planning new stores in Pasco County, one near Tampa Premium Outlets and the other in Zephyrhills. (Courtesy of Aldi)

Thon also confirmed in the email that an Aldi will open in Zephyrhills, but no other details are available.

The location under discussion is off Pretty Pond Road, at U.S. 301. One issue nearing resolution at the site is the relocation of a traffic signal to that intersection.

The traffic signal “is under design review and engineering,” said Todd Vande Berg, Zephyrhills’s planning director.

Plans are to remove the existing signal at the main entrance to the shopping plaza, but to have traffic signals at the north and south ends of the plaza.

No construction date is set, but Vande Berg anticipates Aldi will open in 2019.

Lucky’s Market
Lucky’s is eyeing an approximately $1.5 million renovation to the former Winn Dixie grocery store at Collier Parkway and State Road 54, according to county records.

A pre-application meeting with county planners was held in November.

The Lucky’s option isn’t a done deal, but is the latest grocery to show interest in the site. Previously, representatives for Sprouts Farmers Market made inquiries and submitted a plan for a grocery store, as well as retail and a restaurant.

Nothing came of the proposal.

Now, Lucky’s is exploring options, though a spokeswoman for Lucky’s said no contract is signed.

The pre-application included demographics suggesting why the site has potential.

Average daily vehicle trips within 3 miles of the site, on State Road 54, total nearly 40,000; within 7 miles, more than 173,000 vehicle trips are charted.

About 14,770 households are within 3 miles of the proposed Lucky’s, and about 66,000 within 7 miles. Average household income ranges from about $87,000 to $94,000.

Lucky’s began in 2003 with inspiration from two chefs.

The store highlights local, organic and natural foods. Customers can sip glasses of wine or beer at an in-store café, or as they stroll along the aisles and fill their carts.

Lucky’s also has a juice bar, hot-ramen bar, a bulk foods section, and specialty foods, including house-made sausage and in-house smoked bacon.

Sprouts Farmer’s Market
Pasco’s first Sprouts Farmers Market will be one of three anchor stores at the 165,000-square-foot shopping center, The Village at Mitchell Ranch, according to a Dec. 13 press release from The Shopping Center Group.

Other anchors will be HomeGoods and Michaels. The shopping center is in Trinity, at Little Road and State Road 54.

The Arizona-based chain opened its first store in 2002. Its roots, however, date to 1943 and a fruit stand operated by Henry Boney in San Diego.

Sprouts features natural foods at affordable prices. Its motto is “eating clean and living healthy.” Today, the chain has about 300 stores and 28,000 employees.

By Kathy Steele

Published December 19, 2018

Pasco schools adopt tentative budget

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The Pasco County School Board has adopted a tentative budget for the 2018-2019 fiscal year, with a final public hearing set for Sept. 18.

The proposed general fund budget for 2018-2019 is $630,860,337. That’s a $15.2 million increase over last year’s general fund, which represents roughly a 2.47 percent increase.

The capital projects funds in the budget for 2018-2019 total $244,516,610, which reflects an increase of $31.5 million or 14.78 percent above the 2017-2018 budget.

Capital Projects Funds are used to account for expenditures on acquisition or construction of major capital facilities and improvements to existing facilities. The funds also are used for the maintenance of approximately 2,400 buildings across the district, to purchase land and to pay for equipment, technology equipment, buses and vehicles.

Under the proposed rate, the owner of a $125,000 home, after deducting the $25,000 homestead exemption, would pay $627.90 in school taxes — a decrease of $28.60 from last year.

The state’s basic student allocation for the 2018-2019 school year is $4,204.42. That’s 47 cents more per student than last year. But, since the state applies a cost of living adjustment, Pasco’s base student allocation for the coming year is $4,144.72.

Here are some big-picture highlights of the proposed budget:

  • Teaching makes up 61.78 percent of the district’s expenditures
  • Teaching combined with other school-level programs, including transportation, media, counseling, psychological services, school administration, capital outlay, community services, and operations and maintenance, makes up 92.38 percent of the operating budget
  • Curriculum development and staff training make up 3.26 percent of the operating budget.
  • Human resources, finance, purchasing, warehouse, data processing and mail services
    make up 4.36 percent of the operating budget.

While the state provides funding for schools, it also dictates how much of that money is spent.

For instance, during the 2018 session, the Florida Legislature passed the Marjory Stoneman Douglas High School Public Safety Act, which addresses gun violence on school campuses and promotes school safety. The bill requires armed security guards at every school. Each of those officers is required to undergo training, a background check, drug screening and psychological evaluation.

Pasco already has School Resource Officers at its middle schools and high schools, and is adding school security safety guards at its elementary schools this year.

The public safety act also requires the development of a mental health assistance plan, which will establish or expand school-based mental health care, through assessment, diagnosis, intervention and treatment.

The Safe Schools allocation of $3,725,606 will be used for school resource officers, school safety guards, traffic control and year-end security.

The Mental Health allocation of $1,721,460 will be used to expand school-based mental health
care.

In another area, the district must provide an additional hour of intensive reading beyond the normal school day, for the entire year, at 10 schools that were identified as low-performing schools.

The district also intends to spend its Digital Classrooms allocation of $1,419,851 for computers, iPads and digital devices to support the district’s classrooms.

The budget also includes $80,459,730 for debt service, which is an increase of $5.9 million or nearly 8 percent higher than 2017. The district must repay debt service before making other expenditures.

The budget also lists scores of capital projects, including several in central and east Pasco.

They include:

  • Major renovation/remodeling of Land O’ Lakes High School, Woodland Elementary School and Zephyrhills High School
  • Construction of the new Cypress Creek Middle School
  • Design of a kindergarten through eighth grade school at Starkey Ranch
  • Cafeteria renovations at several schools, including Denham Oaks Elementary, Chester W. Taylor Elementary and Lacoochee Elementary
  • Replacement/repairs of heating, air conditioning and ventilation systems at Centennial Elementary and Sand Pine Elementary
  • Site improvements at Wendell Krinn Technical High School, a new technical high school that is opening this fall in the former Ridgewood High School, which was closed and refurbished, in New Port Richey

Published August 15, 2018

School construction activity heating up

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Cypress Creek Middle High will be adding a senior class this year, but that isn’t the only change that will be happening at the campus off Old Pasco Road.

Cypress Creek Middle School is under design right now, with construction expected to begin in October or November, said Mike Gude, director of construction services and code compliance for Pasco County Schools.

The construction budget for the school is $43.5 million, and the planned opening date for the new middle school is in August of 2020, he said. When completed, it will have a robust performing arts wing, including a black box theater.

Mike Gude, director of construction services and code compliance for Pasco County Schools, provided an overview of construction work underway in an area stretching from Starkey Ranch to Zephyrhills. (B.C. Manion)

Also, on the same campus, Pasco-Hernando State College is planning a $15.5 million performing arts center, that will serve as both an educational facility and cultural arts facility.

The college is in charge of construction, but the school district is providing about 5.5 acres for the site.

The state college will build the performing arts center on land that was donated by the school district, and both the college and school district plan to use the performing arts center for educational programming.

The school district plans to use access off Old Pasco Road when construction begins, to avoid interacting with current access to the Cypress Creek Middle High campus.

Meanwhile, work is expected to wrap up at Woodland Elementary School in Zephyrhills by the time school begins.

“The new building is mostly finished,” Gude said, and the renovation of the existing building is for a new administration area underway.

The project includes a new cafeteria, a new classroom building, renovated classrooms and restrooms, and a new administration area.

A major overhaul also is planned at Zephyrhills High School, which is in the middle of design right now.

The district plans to begin some preliminary construction activities at the school during the summer, with the expectation of beginning heavier work later this year.

“It will be a phased project,” Gude said, with the first phase being a new classroom building.

“Everybody will stay on the campus, but by building the new classroom building, that will enable us to move a section of the students out there,” he added.

A final determination hasn’t been made yet, but the project will likely be done in four or five phases, he said.

When the renovation is completed, the district expects to be able to accommodate about 500 more students at the campus. The estimated construction cost is $28 million.

“That will be an exciting project,” Gude said.

Land O’ Lakes High School is on schedule to be completed by August 2019.

“Everything has been going smooth. The principal has been great to work with, in terms of moving his folks around,” he said. When completed, Land O’ Lakes High will be able to accommodate around 450 more students, he said.

New construction also is planned for a kindergarten through eighth-grade school at Starkey Ranch.

“That is in the very early stages of design right now,” Gude said. The school is scheduled to open in August 2021.

As part of that project, the school district will have a partnership with Pasco County involving a public library/community theater, next to the school.

“It’s a good partnership,” Gude said. “It makes perfect sense. We’re all public entities, so why not share in some of these facilities.”

Published June 13, 2018

State Road 54 West booming with development

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State Road 54, east of U.S. 41, tends to hog the spotlight on new development.

After all, it is home to premium commercial shopping meccas, including Tampa Premium Outlets and the now-rising star of Cypress Creek Town Center.

Brightworks Crossing, an apartment and retail project, is going up at Wesley Chapel Boulevard and State Road 54. And, other area development includes Florida Hospital Center Ice, luxury car dealerships, a thriving Shops at Wiregrass, and commercial and residential expansions at Wiregrass Ranch.

The master-planned community of Asturia, off State Road 54, will have single-family homes, apartments, shops and a corporate center. (Kathy Steele)

But, west of U.S. 41, with its large parcels of open land, the game of catch-up is on.

Apartments, single-family homes, offices, hotels and shops are under construction, awaiting permits, or have just cleared the rezoning hurdle.

The mixed-use, master-planned community of Asturia is among many new developments that are reshaping Pasco County’s future. The changes are particularly noticeable in Land O’ Lakes, on the north side of the state road from U.S. 41 to Starkey Ranch.

Construction sites and new development pop up – boom, boom, boom.

The progression of development is taking a natural course of following where land is available, said Lars Kier, president of the Central Pasco Association of REALTORS.

“It’s moving away from Wesley Chapel and Tampa,” he said. “It’s just a natural growth that way.”

Also, the western side of Pasco County is largely developed, he added.

Central Pasco and East Pasco are more rural.

“Real estate is establishing itself where it’s easier to develop,” Kier said. “With all the growth in Pasco, I would definitely think all of it is going to be pretty well-developed.”

Occasionally, the county’s rural past meets up with its urban future.

Down the entrance drive into Asturia, a small herd of cows munches grass on an open field. Behind them, construction workers raise the roofs on new homes.

But, Asturia isn’t all that’s happening.

From U.S. 41, west, there are the Shoppes at Ballantrae Village; Mystic Pointe apartments; Bexley by Newland Communities; Florida Hospital Central Pasco ER; Asturia Corporate Center; South Branch Ranch; and, Publix at Gunn Highway and Starkey Ranch.

A drive into Bexley reveals the Spring Hills Suites Marriott hotel under construction, and the Lakeside Walk apartments, which are preleasing.

Other locations on State Road 54 are filled with clusters of housing frames or smoothed over plots of ground, waiting for a construction start. Or, motorists can spot a sign planted in the dirt, “The Preserve New Homes” coming.

On the south side, for sale signs offer up large swaths of vacant land, waiting on the next development wave. Some parcels are newly rezoned, and need site plans and permitting before more development sprouts.

Some small commercial projects are visible, as well.

The DCI Professional Center at State Road 54 and Ogden Loop has a sign heralding a fall 2017 opening for the 18,000-square- foot office complex, across from Asturia.

So far, all that is finished there is a paved parking lot.

Stanley Steemer is nearing completion on State Road 54, just west of U.S. 41.

Sienna Village II is planned as an expansion of the existing Sienna Village, a small office complex off State Road 54, also just west of U.S. 41.

The expansion, at State Road 54 and Sofia Drive, will have 150,000 square feet of offices, and 30,000 for commercial.

Highlights of new development on State Road 54, from U.S. 41 to Starkey Ranch, include:

  • Shoppes at Ballantrae Village

The shopping center outside the master-planned community of Ballantrae includes DQ Grill & Chill, Domino’s Pizza, Dunkin’ Donuts, T-Mobile, Hungry Greek, a dental office and a spa.

Circle K convenience store is adjacent to the shops, at the entrance into Ballantrae.

  • Mystic Pointe apartments

The upscale, gated apartment complex will have 252 apartments, and a Key West vibe when construction is complete. Preleasing on one-, two- and three-bedroom apartments is underway.

The complex is between Bexley by Newland Communities to the west and Ballantrae to the east, off State Road 54.

  • Bexley by Newland Communities

The master-planned community is under construction on more than 1,800 acres, off State Road 54, east of Suncoast Parkway. Newland Communities announced in March that more than 250 new homes have been sold.

On the entry drive into Bexley, Spring Hill Suites Marriott is being built. Lakeside Walk apartments are under construction, but are preleasing.

Bexley’s clubhouse is home to the Twisted Sprocket Café, which is open to the public for breakfast, lunch and happy hour.

  • Florida Hospital Central Pasco ER

The emergency room facility is open outside Bexley, providing medical care 24 hours a day, seven days a week.

  • South Branch Ranch

Sembler and Altman Development Corp., had March pre-application meetings scheduled with Pasco County planners for property rezoned in 2017 at the northwest corner of Suncoast Parkway and State Road 54.

Altman is proposing 16 buildings, including a clubhouse. There would be more than 350 apartments with one-, two-, and three-bedrooms.

Sembler is proposing a project with a grocery store, fitness center and shops. Outparcels facing State Road 54 could be future sites for restaurants, offices, shops and a gas station.

Both are part of South Branch Ranch, according to county records.

  • Land Investment Partners offices/apartments

The Atlanta-based investment company plans to build two, three-story premier office buildings of 75,000 square feet each, at the southeast corner of Suncoast Parkway and State Road 54.

The company also plans 300 apartments, with access off Northpointe Parkway in Northpointe Village.

The locations are part of the Suncoast Crossings development property, and adjacent to the newly opened manufacturing plant by Mettler Toledo.

  • Asturia Corporate Center

The Pasco County Commission approved a plan in 2017 to build up to 200,000 square feet of premier office space on the north side of State Road 54, west of Asturian Parkway. The business park will be part of the mixed-use, master-planned community of Asturia.

Harrod Properties Inc., is developing the project, which will be built in phases and without pre-signed tenants.

  • Publix at Starkey Ranch

A 45,000-square-foot Publix grocery store is expected to open in fall 2018 at State Road 54 and Gunn Highway. An additional 30,000 square feet will be available for more retail.

Published April 11, 2108