The Laker/Lutz News

Tree Hoppers

Lacrosse tournament to stay in Wesley Chapel

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Lacrosse players from across the nation will compete in Wesley Chapel at the Dick’s Sporting Goods Tournament of Champions for at least the next two years.

Pasco County and NDP (National Development Program) Lacrosse have entered into an agreement that covers the tournament for 2016 and 2017.

Last year’s tournament had a $2.1 million economic impact on Pasco and Hillsborough counties, said Ed Caum, Pasco County’s tourism manager.

Opponents face off in a previous Dick’s Sporting Goods Tournament of Champions game. (File Photo)
Opponents face off in a previous Dick’s Sporting Goods Tournament of Champions game.
(File Photo)

With new developments — such as Tampa Premium Outlets and Florida Hospital Center Ice, as well as other businesses and restaurants — there’s potential for an even greater economic return from the visitors, Caum said.

“We are very pleased the Dick’s Sporting Goods Tournament of Champions lacrosse tournament will be returning to Wesley Chapel,” Tracy Clouser, board chair of The Greater Wesley Chamber of Commerce, said via email. “We feel the area has a lot to offer tournament attendees and their support of our hotels, restaurants and shopping venues has a significant economic impact on our community.”

Besides the economic boost, the tournament offers lacrosse players a chance to showcase their skills, and colleges a chance to scout for players, Caum said.

Teams from the United States and Canada earn bids at qualifying tournaments to compete for the national championship across five divisions.

The tournament has been held at the Wesley Chapel District Park and at Wesley Chapel High School since 2008.

Ed Caum
Ed Caum

This past year, 73 teams competed. Fifty-nine came from out-of-state and 14 were from Florida, Caum said. The 2015 tournament involved 1,533 players and 219 coaches. There were about 3,250 spectators on each day of the tournament, which takes place each year from Dec. 29 through Dec. 31.

On average, those traveling to the tournament stayed in the area for 3 ½ days to 4 days, Caum said.

But, the tourism manager thinks more can be done to extend their stay.

And, he’s begun reaching out to area sponsors to help make that happen.

“The event kicks off at the Dick’s Sporting Goods Store. They are at The Grove every year.

“There’s a number of other days that they’re going to be in the area. I’d like to see all of our shopping centers and local businesses step up and do some sponsorship to provide opportunities, to move these teams and their families around the whole Pasco area.

“I’d love to see them go to Tree Hoppers, the new cable adventure park. I’d love to see them take an opportunity to go out to SunWest, because even in January that water temperature stays between 72 and 75 degrees because it’s spring-fed.

“You actually could be out there on that giant water playground at the end of December.”

Caum also would like to see more of the visitors bed down for the night in Pasco County.

“I’ve got the report from NDP Lacrosse. About 20 percent of the participants stayed in Pasco and 80 percent stayed in Hillsborough,” Caum said, that’s a 20 percent increase in the number of visitors choosing Hillsborough hotels, instead of staying in Pasco.

“We had a number of our hoteliers that had raised their price up,” the tourism manager said. Families that may have preferred to stay in Pasco were priced out and stayed in Hillsborough hotels instead, he said.

“We’re going to partner with the hotels a lot closer,” Caum said.

“Just because you have a great event coming in, you can’t gouge your participants. We’re hoping that they don’t do that again this year,” Caum said.

There was a time, back in 2012, when the lacrosse tournament’s future in Pasco County was uncertain. Back then, the tournament was being courted by IMG Academies, an elite athletic training facility in Bradenton.

But, Pasco upped the ante in their bid to keep the tournament and were able to secure it for four more years.

This time, the county signed a two-year deal with a third-year option, Caum said.

The county didn’t want to tie the contract to the Wesley Chapel District Park and the fields at Wesley Chapel High School for a longer period, Caum said.

“We may have a new field complex, depending on what rolls out with the sports complex,” Caum said, referring to Pasco County’s ongoing efforts to open a new sports complex.

Regardless of where the event is, however, Caum said the county wants to continue the involvement of the Wesley Chapel Athletic Association.

“We could not do it without them,” Caum said. “They’re the ones who provide all of the volunteers, and do all of the concessions and stuff.”

“That’s another reason that the NDP wanted to come back, because of the relationship they have (with the Wesley Chapel Athletic Association) — they have that volunteer base,” Caum said.

“Pasco County’s Board of County Commissioners, its Tourist Development Council and the Wesley Chapel Athletic Association have provided tremendous support to the event for nearly a decade,” Josh Gross, NDP’s vice president of business operations, said in a news release announcing the two-year deal.

Published June 8, 2016

Tourism continues to rise in Pasco

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Pasco County’s tourism figures continue to rise, and the prospects are bright for even more growth, according to Ed Caum, the county’s tourism manager.

Ed Caum, tourism manager for Pasco County, likes to remind people that tourists provide an important source of tax revenues in Pasco County and across Florida. (B.C. Manion/Staff Photo)
Ed Caum, tourism manager for Pasco County, likes to remind people that tourists provide an important source of tax revenues in Pasco County and across Florida.
(B.C. Manion/Staff Photo)

Caum has been making the rounds to share the county’s news about another year of positive growth — following record numbers posted last year. He recently shared the county’s tourism story with members of the Central Pasco Chamber of Commerce during their luncheon meeting at the Heritage Harbor Golf and Country Club.

The county is on track to break its record in tourist tax collections.

It has collected $593,712 in tourist tax collections since October 2015, a 13.5 percent increase over last year, when it set its all-time record.

Caum said the county expects to exceed last year’s total, which exceeded $968,000.

Pasco isn’t known for gigantic theme parks and miles of pristine coastline, but it offers plenty of wide open spaces and lots of “quirky and eclectic attractions,” Caum said.

Just last year, Tampa Premium Outlets, off State Road 54 and Interstate 75, opened a 441,000-square-foot mall, featuring 110 retailers.

Cyclists from across the country made the trek to Pasco County in March to ride in the Gran Fondo Florida racing event. It is one of eight events across the country that are held as part of the Gran Fondo National Championship Series. (FIle Photos)
Cyclists from across the country made the trek to Pasco County in March to ride in the Gran Fondo Florida racing event. It is one of eight events across the country that are held as part of the Gran Fondo National Championship Series.
(File Photo)

Later this year, Florida Hospital Center Ice is set to open off State Road 56, parallel to Interstate 75, and that’s expected to draw scores of regional tournaments, and vie for national tournaments, too.

Dick’s Sporting Goods Tournament of Champions presented by Pasco County draws competitors from the U.S. and Canada to Wesley Chapel every year. And, Gran Fondo Florida draws cyclists from all over the country to East Pasco’s rolling hills.

There’s an assortment of other events and attractions for people who enjoy a bit of adventure. There’s Tree Hoppers, in Dade City, a zip line course designed for aerial adventurers of all ability levels, and there’s SunWest Park, which is expected to attract worldwide attention for its beach volleyball courts and its wakeboard course.

And, there are fun events, such as the annual Kumquat Festival and the Florida Bug Jam in Dade City.

Besides all that, Pasco County has an international reputation for its nudist resorts, which account for about 20 percent of the county’s tourist tax revenues, Caum said.

Giraffe Ranch, in Dade City, gives visitors a chance to witness the lives of giraffes, living under huge live oaks and in open grasslands. (Courtesy of Pasco County)
Giraffe Ranch, in Dade City, gives visitors a chance to witness the lives of giraffes, living under huge live oaks and in open grasslands.
(Courtesy of Pasco County)

Plus, the county likes to promote its microbreweries and its Farm to Table restaurants, Caum said.

Tourist attractions do more than just offer people a chance to have fun, Caum said.

“Tourism is economic development,” he said.

Attracting people to the area gives them a chance to see what it has to offer.

Many visitors decide to become permanent residents, and some of their companies come with them, Caum said.

That leads to job growth, which helps propel the economy, he said.

Plus, taxes paid by tourists reduce the tax burden for Florida residents, which benefits everyone who lives here, Caum said.

So, when it comes to promoting the county, that’s everybody’s job, the tourism manager said.

He likes to tell a story about overhearing a young waiter being asked by a visitor what there was to do around Pasco County.

The waiter replied: “I’ve lived here forever. There’s nothing to do in Pasco County.”

That, the tourism manager said, is a missed opportunity.

Published May 18, 2016

2015 marked by growth, loss, compassion

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New construction captured many headlines during the year 2015 in The Laker/Lutz News coverage area.

But, so did traffic issues and changes happening in area schools.

Other news chronicled setbacks and tragic losses. But, there were inspiring stories, too.

Tampa Premium Outlets, a 441,000-square-foot mall with 100-plus designer brand shops, opened in October off State Road 56, near the Interstate 75 interchange.

Saint Anthony Catholic School in San Antonio held a dedication ceremony in February, to celebrate the school’s new brick classroom building. (File Photos)
Saint Anthony Catholic School in San Antonio held a dedication ceremony in February, to celebrate the school’s new brick classroom building.
(File Photos)

Florida Hospital Wesley Chapel embarked upon a $78 million expansion project – 2 ½ years ahead of schedule — to add 112,000 square feet and renovate 11,000.

Florida Hospital Center Ice, a new 150,000-square-foot sports facility, broke ground on Feb. 24. It will have an Olympic-sized hockey rink, four other rinks and the ability to accommodate other sports.

Lutz and Land O’ Lakes also saw their share of growth.

New homes and apartments are popping up along the State Road 54 corridor and along portions of Land O’ Lakes Boulevard.

A Lowe’s home improvement store opened on State Road 54, the Land O’ Lakes Community Park underwent a $2.3 million upgrade, and a new Pasco County Utilities Administration building opened off Land O’ Lakes Boulevard, also known as U.S. 41.

Just outside Dade City, an aerial adventure park, known as Tree Hoppers, began operation, and a number of new businesses have settled into the downtown historic district.

Of course, the new development has added to the area’s traffic jams, which won’t be resolved in the short term.

But, there are efforts being made to address the issue.

The Florida Department of Transportation is exploring solutions to address traffic flow at U.S. 41 and State Road 54. There are efforts to extend State Road 56 between Meadow Pointe and Zephyrhills, and, construction work continues at the I-75 and State Road 52 interchange.

On the education scene, there was a changing of the guard in top leadership at Saint Leo University, just outside Dade City. Dr. Arthur Kirk retired, and Dr. William J. Lennox Jr. assumed the top post.

Pasco-Hernando State College also has a new president, with Dr. Timothy Beard being named to the post after the retirement of Dr. Katherine Johnson.

This photo, taken in the 2014-2015 school year, gives an idea of the crowding that Wiregrass Ranch High was experiencing before it went to a 10-period school day. The school went to a staggered schedule this school year, to reduce the impacts of crowding.
This photo, taken in the 2014-2015 school year, gives an idea of the crowding that Wiregrass Ranch High was experiencing before it went to a 10-period school day. The school went to a staggered schedule this school year, to reduce the impacts of crowding.

The state college’s Porter Campus at Wiregrass Ranch also hit a milestone, announcing that it would be surpassing the 3,000-student enrollment mark.

On another front, Sanders Memorial Elementary School reopened in Land O’ Lakes, as Pasco County Schools’ first magnet school. It is a STEAM school, with a curriculum that focuses on science, technology, engineering, the arts and mathematics.

Pine View Middle School also launched an effort to become the public school district’s first International Baccalaureate Middle Years Programme.

And, Wiregrass Ranch High School in Wesley Chapel began operating on a 10-period school day, to reduce the number of students on campus at the same time.

A more permanent solution to Wiregrass Ranch’s overcrowding is expected to occur when the district opens a new school for grades six through 12 that is being constructed on Old Pasco Road.

In another change, the district adopted new boundaries for a new elementary school in Wesley Chapel, off Mansfield Boulevard, which is scheduled to open next fall.

The new school will relieve significant overcrowding at Seven Oaks Elementary. The boundary shifts, which were controversial, will increase enrollment at Denham Oaks Elementary in Lutz.

In other school news, St. Timothy Catholic Church in Lutz opened the Saint Paul II Youth Center and opened a new elementary school to house Mother Teresa of Calcutta Catholic School.

Saint Anthony Catholic School also marked a milestone — dedicating a new brick classroom building in February.

While much of the news in 2015 was about progress and new beginnings, not all of the news was positive.

For instance, the GFWC Lutz Land O’ Lakes Woman’s Club was forced to cancel its 36th annual arts and crafts show, because a sinkhole developed at Lake Park.

Chairman Ted Schrader, holding scissors, slices through the ribbon, as he and other dignitaries celebrated the opening of the Utilities Administration Building.
Chairman Ted Schrader, holding scissors, slices through the ribbon, as he and other dignitaries celebrated the opening of the Utilities Administration Building.

The annual two-day event, which has drawn about 30,000 shoppers a year, was the club’s biggest fundraiser. So, besides disappointing shoppers and about 300 vendors, the cancellation also will reduce the club’s ability to help scores of community organizations and charities.

The year also was marked by the passing of Land O’ Lakes cross country coach Kris Keppel and Laura Hauser, a former non-instructional employee of the year, who worked at Wesley Chapel Elementary before she became too ill to work. Both lost battles with cancer. And, car accidents claimed the lives of Pasco High student Jordan Ivie and Wesley Chapel High.

These deaths inspired demonstrations of respect, generosity, compassion and kindness — to help those grieving their loss.

In another show of support, the community of San Antonio rallied to hold a benefit for Lewis and Diane Riggleman, whose home was destroyed by fire.

Other uplifting moments involved Suellen Smith, the cafeteria manager at Zephyrhills High, who continues her tradition of collecting and giving away dress shirts, dress pants, gowns and dresses to help outfit young men and women for prom, homecoming, weddings and other special occasions.

Another big moment for 2015 involved Leigh Dittman, a Gaither High student from Lutz.

The 15-year-old recently reached a goal she set when she was 7: To raise $1 million for Shriners Hospitals for Children.

The young woman has a disorder known as Osteogenesis Imperfecta, also known as brittle bone disease.

During a recent interview, she said she was motivated to raise the money for Shriners because of how giving it has been to her.

“They are such an amazing group of people, and they’ve given me so much, with my life. It seemed like the right thing to do,” Dittman said.

Published December 30, 2015

Pasco’s tourism sets new record

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Pasco County has posted its best year in tourism, according to county officials.

“This last year has been one for the record books,” Ed Caum Tourism Manager for VisitPasco, said in a news release.

“We surpassed our prediction of 10 percent growth and are up 17 percent over last years collections,” he said.

Specifically, Pasco County posted $968,263 in Tourist Tax collections, in the period between October 2014 and the end of September 2015.

Pasco’s results are in keeping with record numbers of tourists visiting Florida.

That trend is expected to continue, according to VisitFlorida, which is predicting that tourism and the hospitality industries will continue to experience growth.

Counties surrounding Pasco County also have experienced record years in Tourist Tax collection.

“We have expanded our marketing reach in the last two years to reach out to international travelers, as well as North America,” Caum explained. “Last year we focused on Germany and this year we will be reaching out to the United Kingdom and into South America to the Spanish speaking countries.” VisitFlorida trends show that Florida is expected to attract tourists from the emerging markets of Venezuela, Colombia, Argentina and Mexico.

The impact of tourism on Pasco County is captured in a report from the U.S. Travel Association:

  • Travel spending in Pasco was nearly $466 million, generated from more than 500,000 visitors
  • Travel created nearly 6,000 full-time employees, with an annual payroll in Pasco County of $106.2 million
  • Local sales tax generated from those visitors totaled more than $14.9 million

“Tourism continues to be an economic engine in Pasco County,” Caum said.

Caum offered additional details at an breakfast meeting of the Greater Wesley Chapel Chamber of Commerce.

Caum also talked about bright prospects for a greater number of tourists, as attractions such as Tampa Premium Outlets and Florida Hospital Center Ice open in Wesley Chapel, and people take advantage of the newly opened Tree Hoppers in Dade City and Sunwest Park in Hudson.

The hospitality industry is gearing up for increased tourism.

Pasco County currently has 3,556 hotel rooms, according to Caum. He expects Pasco’s hotel stock to increase by 75 beds a year for the next five years.

Besides the growth generated by new attractions, Pasco has long been a magnet for skydivers and for visitors to the county’s nudist resorts, which attract visitors from throughout Florida and from around the globe.

Caum said healthy tourism figures bode well for people who work directly in the hospitality industry, as well as for all Pasco business owners and residents.

The taxes paid by tourists reduce the tax burden for Florida residents, tourism provides jobs, and the amenities that are created to attract visitors, Caum said, can be enjoyed year-round by local residents.

Published October 28, 2015

Pasco’s tourism figures are rising

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When the final numbers are in, Pasco County’s tourism manager believes the county will be issuing a report on a record year for the county.

“I’m actually probably going to have a record year, once I see September’s numbers. The average daily room rate is up about 10 percent across the board,” said Ed Caum, tourism manager for Pasco County. “It’s pretty exciting.”

And, the prospects are bright for even more visitors in the coming year.

The county has several new attractions that will be opening soon, or have recently opened.

Among them:

  • Tampa Premium Outlets, off State Road 54, near Interstate 75: This 441,000-square-foot mall, featuring 110 retailers, is scheduled to open on Oct. 29.
  • Florida Hospital Center Ice, off State Road 56, parallel to Interstate 75, is set to open next spring. It is expected to attract tournaments, as well as thousands of local hockey players, skaters and other athletes.
  • Tree Hoppers, in Dade City, is a zipline course designed for aerial adventurers of all ability levels.
  • SunWest Park, in Hudson, is expected to attract worldwide attention for its beach volleyball courts and its wakeboard course.

These attractions will help draw more visitors, which will increase tourism — and that benefits the county, Caum said during the Oct. 6 breakfast meeting of the Greater Wesley Chapel Chamber of Commerce.

Ed Caum, tourism manager for Pasco County, believes the county is heading toward a record year in terms of tourism. (B.C. Manion/Staff Photo)
Ed Caum, tourism manager for Pasco County, believes the county is heading toward a record year in terms of tourism.
(B.C. Manion/Staff Photo)

Tourism figures matter — not only to people working directly in the hospitality industry, but to all of Pasco’s business owners and residents, Caum said.

Taxes paid by tourists reduce the tax burden for Florida residents, he said.

And, tourism provides jobs.

Across Florida, the state is projecting the need for 300,000 more hospitality employees by 2020, Caum told the breakfast crowd, gathered in the conference center at Pasco-Hernando State College’s Porter Campus at Wiregrass Ranch.

“A lot of people are thinking, well that’s not really a lot of high-paying jobs,” Caum said.

But he added: “We’re going to have to change our mentality about that a little bit.

“Actually, the median wage for someone who is in the hospitality business is about $45,000,” he said. “It’s not all people changing sheets.”

“Tourism is economic development,” Caum said.

“Everybody who runs a business in Florida is an ambassador for tourism. Because if you’re a car dealership, or a car repair or providing some kind of service, chances are you’re going to have a tourist that’s going to walk through your business,” he said.

In Pasco, County Administrator Michele Baker has realigned the tourism office so that it works with the county’s office of economic growth.

The shift was made because tourism is an economic generator, Caum said.

Tourism also helps the state to attract more businesses and residents.

Events like the mud run attract people to Pasco County, where the visitors spend money — boosting the local economy. (File Photo)
Events like the mud run attract people to Pasco County, where the visitors spend money — boosting the local economy.
(File Photo)

“A lot of the folks who have moved their businesses here, came here because they had a good experience in Florida and they decided they wanted to come down here to open a business,” Caum said.

Figures show that $500 million was spent by tourists in Pasco County.

“We’re generating right around 6,000 jobs, currently, here in Pasco County, which is tourism-related,” Caum said.

That’s not counting the car mechanic that fixes a traveling tourist’s car, or the car rental place that rents a car to someone who is coming from the airport to visit people or conduct business in Pasco.

Pasco County currently has 3,556 hotel rooms.

Caum expects the county’s hotel stock to increase by 75 beds a year for the next five years.

“I have to market what we are. Not what we think we are. Not what we want to be. We have to actually market and play to our strengths.

“So, what do we have? We have elbowroom. We have outdoors. We have nature.

“We don’t swim with the manatees here, but I’m constantly out there kayaking and they’re always coming out to see what that big green thing on the top of the water is, and it’s me, looking down at the manatees. That’s an experience that people love.

“I always see dolphins when I’m out kayaking,” he said.

Tree Hoppers is an aerial adventure park in Dade City, giving people of all ability levels the chance to experience ziplining. (File Photo)
Tree Hoppers is an aerial adventure park in Dade City, giving people of all ability levels the chance to experience ziplining.
(File Photo)

As the county invests in amenities to boost tourism, local residents benefit, too, Caum said.

Caum serves on two Visit Florida committees: The Cultural Heritage, Rural and Nature Committee and the Marketing Committee.

“I’m sitting around the table with the likes of Disney, Busch Gardens and some of the major, major players, to talk about marketing.

“The one thing that we’re going to try to do is to move people around Florida more.

“We’ve found that people that have gone back to the same destination over and over again are looking for other opportunities,” he said.

“I’m trying to position Pasco County as the place they maybe want to visit after they’ve seen The Mouse (Disneyworld).

“I’m trying to not be the anti-Mouse, but say, if you want to disconnect, bring your family someplace where you can go out and walk in the woods, paddle on the water — a different experience and a healthy experience, also,” Caum said.

The county also has a number of events that attract visitors, including the Bug Jam, the Savage Races and local festivals.

And, it is launching new initiatives, too.

“One of the things that we do have here is a lot of history,” he said, noting there are 93 cast iron historic signs around the county.

“I’m working right now to GPS all of them and put them into a map, where our visitors can follow them around,” he said.

European visitors, in particular, enjoy driving around to the various historic sites and getting out of the car to read about the area, Caum said.

Efforts are also underway to bring downtown districts back to life and to promote the county’s microbreweries and eclectic restaurants, Caum added.

When it comes to promoting the county, it’s everybody’s job, the tourism manager said.

He recounted overhearing a young waiter being asked by a visitor what there was to do around Pasco County.

The waiter replied: “I’ve lived here forever. There’s nothing to do in Pasco County.”

“There’s a missed opportunity,” Caum said.

Published October 14, 2015