The Laker/Lutz News

Welbilt

Their stories — and foods — are varied

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A small group of entrepreneurs gathered recently to sell their goods at a drive-thru vendor fair at the University of Florida/Pasco County Extension’s One Stop Shop, at 15029 14th St., in Dade City.

Those wishing to make a purchase could swing by on Oct. 29 from 11 a.m. to 2 p.m., to order items and purchase them, from the comfort of their cars.

Hillbilly Farms prepares gluten-free foods. The company’s founders sold the storefront, but are still selling items prepared at an incubator commercial kitchen in Dade City. (Courtesy of Pasco Economic Development Council)

The idea was to support the small businesses, while providing a safe place to shop, in the midst of the COVID-19 pandemic.

Participating vendors included Hillbilly Farms Bakery Shops, Charm City Eats, Lanky Lassie’s Shortbread, Superfood Bakeshop, and Chef Sweets of Luminous Concession.

The stories, shared by some small business owners taking part in the event, are as varied as the foods they sold.

Rhoda Mazerolle, of Hillbilly Farms Bakery, previously sold her gluten-free foods from a storefront that she operated with her husband. They have sold that store and have scaled down, but she continues to prepared wholesale foods at the SMARTstart commercial kitchen, at the One Stop Shop.

The commercial kitchen initiative is the result of a partnership between the Pasco Extension Office, which is part of the University of Florida Institute for Food and Agricultural Sciences, Pasco County and Pasco County Economic Development Council Inc., with assistance from Welbilt, an industrial kitchen company.

Amy Henninger, of Charm City Eats, is a newcomer to the Pasco County area — moving here less than two months ago.

She said the commercial kitchen allows her food truck — which specializes in authentic Maryland cuisine — to operate.

Charm City Eats offers authentic Baltimore cuisine. The company was one of the vendors taking part in a recent drive-thru vendor fair at the One Stop Shop in Dade City.

Charm City Eats offers such foods as broiled crab cakes, slow-smoked pit beef, Baltimore fried chicken, hot chicken and hand-cut fries.

Getting into the food business is a big departure for her, she said, noting she used to run a copier company in Baltimore.

But, the pandemic has been a turning point, she said.

“I’m going to be turning 40 soon, and I was just sick of the corporate world, and quotas and nonsense, and stress and all of that. I just wanted to do something different and work for myself,” Henninger said.

Plus, her fiancé loves to cook.

Like Henninger, Mary Katherine Mason Souter — who owns Lanky Lassie’s Shortbread — was greatly influenced by the COVID-19 pandemic.

In fact, the entrepreneur said she’s had her shortbread business for years, but it was always a “very, very side hustle, hobby.”

It turned into a full-time career, she said, “100% because of COVID.”

The owner of Lanky Lassie’s estimates she’s baked about 5,000 pounds of shortbread since being laid off from her previous full-time job of doing interior designs and selecting furniture for hotels.

Before turning all of her attention to running a baking company, she did interior designs and selected furniture for hotels.

That came to a halt earlier this year, when she was furloughed in April, then laid off in July.

“Since April, I have made about 5,000 pounds of shortbread,” said the baker, who uses her maiden name, Mason, on her business documents.

Her company’s slogan — “Long legs, short bread” — is a reference to her height, of 6 feet.

She’s grateful for the SMARTstart kitchen.

“Without that kitchen, I would not be able to have my business because in order to be able to ship legally and sell legally online, you have to have your manufacturing license.

“The only way you can have your manufacturing license is to have your commercial kitchen, and it has to be inspected by the Department of Agriculture,” she said.

It turns out that the kitchen is just 2 miles away from where she lives in Dade City.

Dan Mitchell, Pasco EDC’s SMARTstart program coordinator, said “the drive-thru vendor fair was a way for our community to experience the new food businesses that have been developing at the incubator.”

It also gave entrepreneurs a chance to get some feedback and hone their skills, Mitchell added.

Whitney C. Elmore, director of Pasco County Extension, said she’s proud of the vendors who produce their foods at the incubator kitchen.

“They’ve persevered during the pandemic – some had lost their job as a result and we were there, along with Pasco EDC, to provide the resources they needed to start their business,” she said.

“Our vendors provide phenomenal products,” Elmore added, “We were excited to showcase them in a drive-through vendor fair at our One Stop Shop in Dade City.”

Published November 18, 2020

Commercial kitchen incubator to open in East Pasco

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An incubator commercial kitchen is expected to begin operating in September at 15029 14th St., in Dade City.

The initiative is the result of a partnership between the Pasco Extension Office, which is part of the University of Florida Institute for Food and Agricultural Sciences, Pasco County and the Pasco County Economic Development Council Inc., with assistance from Welbilt.

Welbilt, a global manufacturer of commercial restaurant equipment, has provided equipment for the kitchen. It contributed a six-burner range, a single-door refrigerator, a single-door freezer, an under-the-counter ice machine, shelving, and stainless steel work tables.

Welbilt Inc., has delivered the kitchen equipment for a commercial kitchen incubator at the One Stop Shop, in the UF/IFAS Cooperative Extension One Stop Shop Stallings Building at 15029 14th St., in Dade City. From left: Mick Hughes, Welbilt; Elizabeth Urquiola, UF/IFAS; Steve Flook, Welbilt; Dan Mitchell, Pasco EDC; and, Michael Anderson, Welbilt. (Courtesy of Pasco Economic Development Council Inc.)

“They have been working with us, very closely, as an excellent partner, and we do appreciate that donation of equipment from them,” Dr. Whitney C. Elmore, director of the Pasco County Extension Office, told members of the Pasco County Commission at a meeting last month.

“They’ve worked closely with us, with facilities from Pasco County, to retrofit an older commercial kitchen space in that building, which has been actually fantastic,” Elmore added.

The new kitchen “is going to open up a lot of opportunities for us and the community,” Elmore added. It will be operating out of the One Stop Shop, located within the Stallings Building in East Pasco.

Dan Mitchell, program manager for Pasco EDC’s SMARTstart Incubator Program, said the updated commercial kitchen will be used for community classes and by SMARTstart.

“It will be used for our members who might need to use it to launch their food businesses,” Mitchell said. “They’ll be able to do a little bit of production out of there, if they’re one of our incubator members, as well as collaborate with local growers, local chefs, other food entrepreneurs.

“So, it will really be a space that will hopefully foster some food innovation, some excitement around food business in Pasco County. There’s a lot of that bubbling under the surface,” he said.

For instance, the kitchen makes it possible for a family living in the area to lease a garden plot for free, grow some vegetables and make a product they could sell at a farmer’s market.

“Once a business needs to grow beyond a farmer’s market, we have all of our SMARTstart programs, like co-starters, our microloan program, and everything else to support entrepreneurs,” Mitchell said.

The Pasco EDC offers a host of programs aimed at helping businesses grow, at whatever stage they happen to be in, Mitchell noted. And, Pasco County has incentives aimed to attract high-wage jobs to the county.

The idea of creating the incubator kitchen resulted from talks involving a variety of stakeholders, including the Pasco EDC, the Extension Office and others, Mitchell said.

“What we noticed is there’s a lot interest in food businesses. There’s a lot of agriculture in Pasco County. There’s citrus, beef, kumquats, blueberries out East. Then out West we have some breweries and some seafood production. And, one of the things that we don’t have, however, is a good local distribution model, where food can get from these different producers to our local restaurants,” Mitchell said.

But, he added, “there’s not a good easy way for these people to connect.”

“It became apparent that it would be nice if we had some kind of food hub. So, the Pasco EDC decided to go ahead and host what’s called its Food Hub Task Force.”

The group meets monthly, with the aim of creating a model that will encourage food-related partnerships and generate jobs, he said.

The commercial kitchen opens the door to new possibilities, Mitchell said.

“If you produce the food in your own home, you’re not allowed to sell other than direct to consumer. If you produce in a commercial kitchen, you’re suddenly allowed to do a lot more,” he explained.

A ribbon cutting to celebrate the incubator kitchen is planned for Sept. 23 at 2:30 p.m.

Another event has been planned, as well, to help explore the possibilities the new kitchen is creating. That event is set for Nov. 20 and has been dubbed, “Food is the Biggest Business.”

“We’re going to have four or five food entrepreneurs that are already successful. Maybe a successful restaurateur, maybe a food truck guy, maybe a celebrity chef. Those types of people,” Mitchell said.

“It will be open to anyone interested in those types of businesses, from any direction,” he said, and, it will give people a chance to know others who share an interest in the food industry — from a variety of perspectives.

From there, who knows?

“It really comes down to each individual entrepreneur and what their dreams are,” Mitchell said.

But, whatever path they choose to pursue, chances are Pasco EDC will be able to help them along the way, Mitchell said.

Published July 10, 2019

Incentives add jobs, boost economy

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When Pasco County spends money from its Jobs and Economic Opportunity Trust Fund, it’s getting a healthy return on investment, according to David Engel, manager of the Pasco County Office of Economic Growth.

Engel recently gave the Pasco County Commission an update on the county’s primary incentive programs.

Between 2015 and 2025, the county expects to collect $60 million for its Jobs and Economic Opportunity Trust Fund, through its Penny for Pasco tax revenues. Those projections are based on a 3.5 percent annual increase, Engel said.

So far, the county has spent $22 million of those funds — on a variety of programs aimed at boosting job opportunities and increasing the county’s economy.

Programs include job skills programs and incentives for targeted industries that are investing in Pasco County and expanding the number of jobs in Pasco.

Industries that have received incentives include Touchpoint, Welbilt, Mettler Toledo and others, Engel said.

Job skills programs include AmSkills, the Pasco-Hernando Work Force Board and various programs through Pasco EDC, Engel said.

“For every (incentive) dollar that the board awards, we’ve gotten $10 back in gains to the county,” Engel said.

With the jobs creation incentive, which has been around since 2011, the Pasco County Commission, awards incentives to industries that create high-paying jobs. High-paying jobs are defined as jobs paying at least 115 percent of the median pay in Pasco County,

“This is one of our most highly successful programs. We’ve created almost 1,300 jobs since 2011. For every job we create, it costs the county around $3,800. We’ve look at other JCI programs across the state,” Engel said.

By comparison, the incentives cost $5,000 to $9,000 a job in other counties they looked at, Engel said.

Pasco’s return on investment in this program “is extremely high,” Engel said, noting for every dollar the county has spent, it has received $30 in benefit.

He also noted that the future is looking bright, too.

“Our pipeline is robust and growing,” Engel said.

The master-planned unit developments approved by the board, particularly along the State Road 54 corridor, are beginning to focus on their employment centers, the economic growth manager said.

“So, we have a number of big projects coming in, consisting of hundreds of thousands of square feet of Class A office buildings. Right now, we have three to four Class A office buildings we are processing for incentive awards now. We’ll make recommendations to the board of County Commissioners in the next several months,” he said.

Projected revenue: $59.65 million in the Jobs and Economic Opportunities Trust Fund, over the life of the Penny for Pasco (2015 to 2025), assuming a 3.5 percent annual increase.
Expenditures to date: $21.8 million, includes operating expenses
Encumbrances to date: $34.7 million: Board-approved awards, excludes operating expenses

Published April 24, 2019

Welbilt will expand and add 110 jobs in Pasco

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Welbilt, a global manufacturer of commercial restaurant equipment, plans to expand its facility in Pasco County, and hire about 110 new employees.

Company officials announced the expansion Feb. 20 at the Pasco County Commission meeting in New Port Richey.

Pasco County commissioners and Welbilt executives announced plans to expand Welbilt, a global manufacturer of commercial restaurant equipment. (Courtesy of Welbilt)

The outcome could have been different as company officials had looked elsewhere in the Tampa Bay area for a suitable location. Welbilt, formerly Manitowoc Foodservice Inc., opened in Pasco more than 10 years ago.

“We’re very pleased we’re going to stay in Pasco,” said Thomas Wooderson, engineering director for Welbilt.

Wooderson said the expansion would be done in phases, with new employees hired, as space and need are available. The average annual salary for employees is almost $69,000, which is 200 percent more than the county’s average annual wage.

The project represents about $13.5 million in capital investment and should be completed by mid-2019.

Welbilt will remodel its existing research and development laboratories at 2227 Welbilt Road in New Port Richey, and build an additional 42,000 square feet.

The expansion will have laboratory space, a test kitchen and a new customer service center. There also will be a 190-space parking garage.

Welbilt will receive $650,000 in incentives from Pasco, and about $480,000 from Florida’s Qualified Target Industry Tax Refund program.

This rendering from Welbilt shows how the expanded facility will look on completion in late 2019.

An independent report showed that the Welbilt expansion will indirectly add more than 170 jobs that generate about $9.4 million in personal income annually.

It also will add about $10.9 million to Pasco’s Gross County Product, according to a news release from the Pasco Economic Development Council.

Welbilt is an international manufacturer, operating in 12 countries, with more than 5,000 employees. The company builds commercial restaurant equipment, including stoves, ice machines, grills, beverage dispensers, and walk-in freezers.

On average, about 2,000 customers visit Welbilt annually for specialized service in developing and designing kitchen systems, and products.

“That could double or triple,” Wooderson said, after the expansion.

Welbilt’s employees work collaboratively with chefs, restaurant chain operators, and independent restaurant owners, on customized design solutions, Wooderson said.

Connectivity and automation, especially, are becoming important in the food industry, he added.

“The industry is changing so fast we need to have a new corporate view on innovation,” he said. “We’re seeking greater opportunities.”

Published February 28, 2018