The Laker/Lutz News

Wiregrass Ranch Sports Complex

A BMX park in Pasco County?

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Pasco County has marketed itself in recent years as a premier amateur sports and recreation tourism destination.

Its tourism arm —  Experience Florida’s Sports Coast — has leveraged that credo, with state-of-the-art athletic facilities springing up. Those include the AdventHealth Center Ice skating rink, Wiregrass Ranch Sports Campus and Sarah Vande Berg Tennis & Wellness Center.

Could a large-scale BMX (bicycle motocross) park be the county’s next major attraction?

Delaney Morrison, and her team, would like to see that happen.

Morrison operates Pinellas Park’s J&R Bicycles BMX Super Store. She’s also president of Ride Local Inc., a nonprofit group committed to providing safe and well-organized environments where enthusiasts can hone their skills in extreme sports.

This is a basic rendering of what a BMX track could look like in Pasco. A project is believed to cost a minimum of $1.7 million to $2 million, without additional frills, such as an open-air covered roof for year-round use. (Courtesy of Ride Local Inc.)

She outlined the Ride Local’s concept at the Pasco County Tourist Development Council (TDC)’s August meeting.

“We’re eager to work with you, and hopefully bring BMX to Pasco County. It has been a passion of ours for decades now,” Morrison told the TDC, as she unveiled a 40-page proposal on the initiative.

The idea is to partner with the county to construct a BMX track and bike park on a 23-acre tract situated of the intersection of State Road 54 and Gunn Highway in the Odessa/Trinity area. The land is presently owned by Pasco County Utilities.

Under the proposal, about 3 acres would be used for a BMX dirt race course made of various jumps and rollers.

That would mark the first stage of a larger, surrounding bike park that would include a pump track, skatepark, mountain bike obstacle course, casual bike path and other features.

There would be opportunities for recreational leagues and a beginner’s program for newcomers to the off-road racing sport. It also would host large-scale competitive events sanctioned by USA BMX.

The open space also could be used for drone races, truck rallies, and Boy Scouts of America and All-Pro Dad meet-ups, among other activities, Morrison said.

“Our goals for this project are to establish a world-class track for locals and visiting riders, regardless of age or skill level,” Morrison told the TDC. “With the work that Pasco County already has done as a bicycle community, we know that BMX can just round out your offerings for bicycle activities.”

Location, location, location
Over the past year or so, Morrison and her team have had ongoing discussions with Pasco County Commissioner Kathryn Starkey and Keith Wiley, the county’s director of parks, recreation and natural resources.

The identified location seems ideal for multiple reasons.

Morrison praised its high visibility along the booming State Road 54 corridor, sitting along the Tower Road extension and a future high school, whose adjacent lot could be used for overflow parking for large events.

The ability for commuting motorists to see a BMX track from afar is a luxury other like-minded BMX facilities don’t have, Morrison said. Often, she said, they’re “hidden in the back of a park somewhere.”

A 23-acre tract situated of the intersection of State Road 54 and Gunn Highway in the Odessa/Trinity area has been targeted as a possible location for a future BMX track and bike park. (Courtesy of Ride Local Inc.)

Case in point: Tampa BMX at Lake Park in Lutz.

“They have good ridership there, but you can’t see anything from the road. You just have to be in BMX and know that it’s back there,” said Morrison, who grew up in Lutz.

However, she said a Pasco BMX park would pair well with Tampa BMX and Oldsmar BMX, which is under construction — to attract regional and national tournaments.

The trifecta of facilities, she said, “would really set us apart from most other locations in the country.”

The close proximity of the tracks to each other is a selling point, she said.

“You can drive to any one of these tracks within 20 minutes and we could see, aside from bigger events, people from all over Florida wanting to come into our area to be able to ride a Friday, Saturday, Sunday and hit three tracks in the same weekend,” explained Morrison. Plus, she noted, local hotels, shops and restaurants would benefit from the business.

Continuing on the tourism piece, Morrison pointed out BMX is the fastest-growing sport/fitness activity. A study from the Sports and Fitness Association puts it ahead of other activities, such as cardio tennis, skiing, pickleball and rugby, among others.

The sport is pandemic-proof, too, she argued.

Morrison detailed a three-day BMX event last month in Toledo, Ohio — the Buckeye Nationals — drew representatives from 37 states.

If Ohio can attract that kind of crowd, during the summer in the middle of a pandemic, she said, she’s confident that Tampa Bay — with its beaches, Busch Gardens and easy access through Tampa International Airport — would see a rise in tourism.

Finding funding
Money appears the biggest hurdle in getting the project off the ground.

The park has an estimated base cost of $1.7 million to $2 million, Morrison said.

That’s without additional frills, such as an open-air covered roof on the BMX track, to allow for year-round use.

That’s an amenity that Morrison highly encourages, should the county assist in a partnership: “You don’t have to worry about a rainout. You really cut down on the heat. We think we’d get some regulars, a larger local draw than what some other tracks that aren’t covered do.”

Tyler Heinrichs is mid-air during a ride at Tampa BMX in Lutz. (File)

Cities and counties in other states have generally “put up quite a bit of money” with funding such projects, Morrison told the board.

Pasco County Commissioner Mike Moore, who chairs the TDC, indicated the county could negotiate or support some type of land use or lease deal.

Providing upfront funding for construction, though, is all but a non-starter, at least for the present, given the COVID-19 pandemic and funding of other projects, such as the $44 million Wiregrass Sports Campus, he said.

“We just don’t have money in the tourism budget right now for additional capital projects,” said Moore.

“Not saying in the future there might not be, but right now, the cash, whether it be a million, million-and-a-half, two million or three million dollars, it just is not within the tourism budget,” Moore said.

With that, Morrison acknowledged her organization hasn’t fully gone “down the rabbit hole” in terms of capital funding mechanisms.

But, Ride Local Inc., is toying with some creative ideas, such as leveraging a corporate naming sponsorship or partnering with an electric company to install solar panels on a would-be covered roof to offset costs.

The group is prepared for the legwork needed to cultivate creative partnerships and alternate funding sources, she said.

“Really, for lack of a better term, we’re not scared,” Morrison said, there may be some other sources of funding within the state or region they can seek out.

Funding complications aside, TDC members expressed enthusiasm for a BMX facility of some sort.

“I love the idea,” said TDC vice chairman Wendy Longman, owner of Windsong Boat Charters in New Port Richey. “I think it would add a lot of value to the county and with the state of how things are, it’s a great social distancing sport, so I think it’s a phenomenal idea.”

TDC member Judy Sutton, owner of Quality Inn-Port Richey, concurred, hyping up the tourist benefits: “Between the United States and Canada, I also know people that do BMX, and you do travel a lot, and there’s an opportunity to bring it to Pasco.”

Published August 26, 2020

New year in sports offers plenty to enjoy, experience

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As we embark on a new year, the sports world within The Laker/Lutz News coverage area promises to deliver plenty to watch and experience.

Here is a sampling of what’s ahead in 2020:

Sports and recreation in East Pasco
The year 2020 may become widely known as ‘the year’ of new sports and recreational facilities in East Pasco. Three significant sporting venues are expected to open: The Sarah Vande Berg Tennis & Wellness Center, in Zephyrhills; the Wiregrass Ranch Sports Complex, in Wesley Chapel; and Snowcat Ridge, in Dade City.

Each offers its own unique twist.

  • The Zephyrhills tennis center will offer 11 USTA-quality tennis courts, eight pickleball courts and four padel courts, plus an indoor fitness and rehabilitation center.
  • The 100,000-square-foot Wiregrass Ranch Sports Complex figures to be a national draw for basketball, volleyball and cheerleading events, and competitions.
  • Snowcat Ridge — being marketed as Florida’s first snow park — features a 60-foot-tall and 400-foot-long real snow-covered tubing hill with a magic carpet lift, an Alpine Village, and a 10,000-square-foot snow dome.

Major sporting events coming to Pasco, Tampa Bay
Pasco County and the Tampa Bay region, as a whole, are poised to host some major sporting events in the new year.

Among the most notable in Pasco: Skydive City in Zephyrhills will host the 2020 USPA (United States Parachute Association) National Parachuting and Skydiving Championships, from Oct. 30 through Nov. 24. While the event doesn’t begin until the fall, competitors will actually be training in Zephyrhills all summer long.

Zephyrhills’ Skydive City will host the 2020 National Parachuting and Skydiving Championships in the fall. (File)

Before that, Skydive City also will host the first annual Pasco Sports Fair on Feb. 16. The free, family friendly event will feature a meet-and-greet with renowned professional athletes, plus an introduction to various sport and game offerings in Zephyrhills and Pasco County, including tennis, soccer, football, basketball, skating, skydiving, boxing, mini-golf and more. Some noted pros scheduled to be in attendance include former English Premier forward Gary Blissett, former NFL defensive end Melvin Williams, former NBA shooting guard/small forward Anthony Parker, and former Tampa Bay Rowdies head coach Stuart Campbell.

Wesley Chapel’s AdventHealth Center Ice will be the venue for a slew of prominent events, including the Sunshine State Figure Skating Games (May 15 to May 17), USA Hockey Adult National Championships (April 19 to April 26), and Torhs2Hot4Ice roller derby national championships (June 28 to July 9), among others.

Meantime, Pasco and north Hillsborough residents may find some interest in these big draw events throughout the Tampa Bay region:

  • 2020 NCAA Division I men’s basketball tournament first and second rounds on March 19 and March 21, at Amalie Arena, Tampa
  • PGA Tour Valspar Golf Championship, March 19 to March 22, at Innisbrook Resort, Palm Harbor
  • WWE Wrestlemania 36 on April 5, at Raymond James Stadium, Tampa

Saint Leo’s new sport
Saint Leo University’s new acrobatic & tumbling program will begin its inaugural season in February, which will include seven regular season matchups and three home meets.

Acrobatics & Tumbling, a discipline of USA Gymnastics, is the evolution of different forms of gymnastics and involves tumbling, tosses, and acrobatic lifts and pyramids. Teams participate in head-to-head competition and are scored in six events, including Compulsory, Acro, Pyramid, Toss, Tumbling, and Team.

Acrobatics & tumbling marks the 21st intercollegiate sport offered at Saint Leo and the school’s 12th offering in women’s sports.

The athletics department last added women’s beach volleyball to its sports offerings in 2017.

The acrobatics & tumbling team’s 18-member roster includes five athletes from The Laker/Lutz News coverage area, with the remainder representing other areas of Florida, Maryland, Illinois, Indiana, Ohio, Texas, New York, New Jersey, Virginia and North Carolina. The team is coached by Allie Williams and Joely Smith.

The Pasco-Hernando State College men’s baseball team is coming off a third-place finish at the 2019 National Junior College Athletic Association Division II College World Series. (Courtesy of Pasco-Hernando State College athletics)

These teams look to repeat success
The 2019 season — and last several years, for that matter — yielded banner campaigns for many prep and college teams in our coverage area. Here are some programs that may be worth watching to see if they maintain or build off past successes:

  • Bishop McLaughlin Catholic High varsity volleyball
  • Gaither High varsity football
  • Land O’ Lakes varsity girls soccer
  • Pasco-Hernando State College men’s baseball
  • Steinbrenner High varsity football
  • Steinbrenner High varsity boys cross-country
  • Saint Leo University men’s golf
  • Sunlake High varsity girls weightlifting
  • Wesley Chapel High varsity girls basketball
  • Wiregrass Ranch High varsity boys tennis

Plenty to do
There’s no shortage of recreational activities and outdoor destinations in The Laker/Lutz News coverage area. Here are a few options our readers may enjoy trying sometime in the new year:

  • Bike, run or walk the Upper Tampa Bay Trail or Withlacoochee State Trail
  • Hit the links at Trinity’s Fox Hollow Golf Club, Wesley Chapel’s Saddlebrook Resort & Spa, or Lutz’s TPC Tampa Bay, or one of the many other golf courses
  • Learn to ice skate at Wesley Chapel’s AdventHealth Center Ice
  • Take the family to Lutz’s Lake Park for hiking, biking, BMX racing, equestrian riding, kayaking, fishing, boating and more
  • Test your skeet shooting skills at Tampa Bay Sporting Clays in Land O’ Lakes, or Silver Dollar Shooters Club in Odessa
  • Gather your friends and coworkers and join a senior, men’s or coed softball league at Land O’ Lakes Heritage Park or the Land O’ Lakes Recreation Complex
  • Learn to skydive, parachute and tandem jump at Zephyrhills’ Skydive City
  • Visit Dade City’s Treehoppers to try out the largest zip line aerial adventure park in Central Florida

Published January 08, 2020

Tourism to keep booming in Pasco County, officials say

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Tourism is booming in Pasco County — which reported nearly a million visitors last year.

And, the best may be yet to come, according to a presentation by county tourism officials Adam Thomas and Kolby Kucyk Gayson, during a recent Dade City Commission meeting.

The county now brands itself as “Florida’s Sports Coast,” with the tagline, “Let’s Play,” in its tourism pitches. Previously, it used the slogan “Visit Pasco. Open Spaces. Vibrant Places.”

Tree Hoppers Aerial Adventure Park, in Dade City, gives people of all ability levels the chance to experience a ropes course and ziplining. Tree Hoppers is one of Pasco County’s top tourist draws. (File)

It changed its brand in March to highlight the county’s growing list of recreational sports venues and outdoor activities.

“We were in dire need of a rebrand as a destination,” said Gayson, communications manager for Florida’s Sports Coast. “We needed our own identity within the Florida tourism market.”

Now, word is spreading about Pasco County in tourism circles regionally, nationally and even internationally, said Thomas, the county’s tourism director.

“In the past six, seven months, we’ve created some strong destination awareness, so the buzz is starting to get out there about the Sports Coast,” he said.

Thomas expects a noticeable uptick in activity once the Wiregrass Ranch Sports Complex of Pasco County comes online in July 2020 and begins booking events for 2021. The $44 million, 98,000-square-foot indoor space in Wesley Chapel will primarily accommodate basketball, volleyball, cheerleading, dance and gymnastics events.

“We’re thinking on a global scale for that facility,” Thomas said.

“It’s a one-of-a-kind facility,” he said, noting no other facility in the Southeast compares to it.

“We’re offering something that’s unique that people are going to travel around the state to come experience,” Thomas said.

The $44 million Wiregrass Ranch Sports Complex is expect to draw tourists from across the country, and even internationally, after it opens next year. (Courtesy of RADD Sports)

The sports complex will ultimately benefit each surrounding community in Pasco, the tourism director explained.

That’s because, he said, there’ll be opportunities for marketing partnerships with local chambers and merchant’s associations, encouraging visitors to make trips to Dade City, Zephyrhills, New Port Richey and so on.

He put it like this: “The longer (tourists) stay here, the more money they spend. The more money they spend, the greater the economy gets.”

During the presentation, Thomas shared various tourism facts and figures from the past year.

There were 965,000 visitors to Pasco, booking 1.23 million hotel room nights in 2018, he said.

That generated roughly $57.5 million in sales tax for the county.

A group of skydivers enter a plane which they will jump from at Skydive City in Zephyrhills. Skydive City is one of Pasco County’s top tourist attractions. (File)

The economic impact generated an estimated $194 in tax savings for each Pasco household, Thomas added.

Additionally, tourism supports about 7,500 jobs each year, at hotels, restaurants, attractions and other businesses, he said.

That represents 13 percent of all jobs in the county, he said.

The tourism agency’s “bread and butter” is youth and amateur sports tourism. The next most popular categories are leisure and adventure travelers for activities including biking, fishing, boating, ziplining and so on.

He pointed out the county’s top tourist attractions annually, in order, are:

  • Skydive City in Zephyrhills
  • Giraffe Ranch in Dade City
  • Lift Adventure Park in Hudson
  • TreeHoppers Aerial Adventure Park in Dade City
  • Anclote Key Preserve State Park in West Pasco
  • Werner-Boyce Salt Springs State Park in West Pasco

He described adventure attractions as “where the rubber meets the road in pulling the entire 742 square miles of a destination together under one umbrella to call ourselves Florida’s Sports Coast.”

In addition to sports and outdoor recreation, Thomas said a greater focus is being placed on soliciting social, military, education, religious, fraternal groups, as well as business travelers, conventions and corporate retreats.

They’re doing that by leveraging meeting space that’s available at various hotels, golf clubs and local colleges.

“Those are the niche marketing segments or niche influencers that we’re trying to partner with and cater to,” Thomas said.

The bulk of the county’s visitors come from other areas of Florida and the Southeast region, followed by the Northeast and Midwest, he said.

But, he noted, there’s a growing number of international tourists. They made up 9% of all travelers to the area in 2018.

Pasco’s top international market is Canada, Thomas said. They mainly visit between January and April and their primary interests lie in outdoor activities, particularly cycling.

Meanwhile, as tourism grows, Thomas’ department is growing, too.

The agency has six staff members, including Thomas, but also is hiring a corporate tourism sales manager and a digital media producer, he said.

Published November 06, 2019

New sports complex expected to attract national events

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With concrete footers poured and steel beams heading vertical, the Wiregrass Ranch Sports Complex is a step closer to its much-anticipated opening.

The $44 million sports complex is targeted for a mid-July 2020 soft opening — more than two years after a celebrated groundbreaking ceremony that marked the beginning of construction at 3211 Lajuana Blvd., in Wesley Chapel.

Once completed, the 98,000-square-foot indoor space will feature a multipurpose sports layout that accommodates up to eight basketball courts or 16 volleyball courts, plus a separate competitive cheer and dance studio, fitness and athletic training center, and other amenities.

Concrete footers and steel beams represent construction progress on the Wiregrass Ranch Sports Complex. The 98,000-square-foot facility is anticipated to be a regional and national draw for youth and amateur sports. (Courtesy of RADD Sports)

Besides primarily basketball, volleyball and cheer offerings, the Pasco County-owned facility also will be able to accommodate martial arts, wrestling, gymnastics, curling, badminton, soccer, lacrosse and pickleball.  Secondary uses of the complex will include conventions, banquets, exhibits, concerts and so on.

Originally, the facility was expected to open later this year.

But, the project experienced some delays.

“That goes with a major development project like this,” said Richard Blalock, president and CEO of RADD Sports, the private sports management company tasked with operating and managing the Wiregrass Ranch Sports Complex.

Those delays included inclement weather, permitting issues and redesigns of the facility to make it hurricane-resistant, Blalock said.

“When you’ve got as many moving parts that’s involved in this project, it’s just a matter of getting all the contracts lined up, and the contractor online and bids opened,” he said.

The facility is being promoted as a regional and national attraction.

The indoor gym on weekdays will operate as a community-based sports center where local youth, adults and seniors will be able to practice and play.

Weekends, meanwhile, will be set aside to play host to national travel tournaments, competitions and other events to generate hotel stays and tax revenues for the county.

The facility’s first weekend tournaments aren’t expected to be booked until around October 2020, Blalock said.

The target is scheduling roughly 25 to 30 weekend events during the first full year and then grow it from there, Blalock said.

He mentioned RADD Sports already has received numerous inquiries from youth and amateur sports organizations asking about the facility’s availability.

“We’ve got ‘em lined up now, wanting to sign,” Blalock said.

The complex also will host a series of weeklong sports camps each July or August, which Blalock said otherwise is a slow period in the travel sports marketplace.

Those camps would allow for local school sports teams to get advanced instruction and match up against teams from all over the country, Blalock said.

“They’re not going to have to travel very much and we’re bringing all the competition in, so it’ll be a good marriage,” he said.

Not unlike nearby AdventHealth Center Ice in Wesley Chapel, the Wiregrass Ranch Sports Complex figures each year to draw hundreds, if not thousands, of youth and amateur travel sports teams and their families.

The $44 million Wiregrass Ranch Sports Complex is scheduled to open in mid-July next year.

Officials are excited about the prospects for Pasco County tourism.

Pasco County Commissioner Mike Moore, who chairs the county’s tourist development council, suggests the facility will be “a huge boon for the local economy.”

Said Moore, “People travel from all over the nation to go these tournaments and these facilities. They all have to stay in hotels, they’re all eating in restaurants, they’re all buying the gas.”

Moore said projections show the facility will generate annual revenues of roughly $4 million to $4.5 million each of first five years or so in operation, not including additional hotel and retail tax revenues generated.

The commissioner emphasized that it’s key for those traveling visitors to stay overnight locally instead of heading to Hillsborough County. It’s something he’s assured will happen, pointing out the county already has 38 hotels “with more coming.”

Moore explained: “Previously, when there’s a lot of tournaments that came into the county, a lot of the families were staying in Hillsborough County, so a lot of the local businesses didn’t see that revenue. Well now, we can handle those families, we can handle these tournaments.”

To take it another step further, Moore said the county’s tourism department is developing a marketing campaign to encourage the myriad sports travel teams and visitors to explore the county’s other offerings, outside the Wiregrass Ranch Sports Complex. The county’s tourism arm officially rebranded itself as “Florida’s Sports Coast” earlier this year.

Said Moore, “We want them to take the day and maybe go rent a boat and go kayaking or go fishing with one of our guides, or hit some of the islands. That’s another benefit for the families coming — great activities outside of the sports or watching their kids play.”

Outdoor offerings on tap, too
The Wiregrass Ranch Sports Complex will be more than just an indoor space.

The complex eventually will include seven outdoor sports fields, an amphitheater with an event lawn, walking trails, pavilions and a playground. There also will be an adjacent 128-room Marriott Residence Inn built with private funds by Mainsail Development Group.

Many of those features are expected to be finished in Phase II of the project, about a year or so later, officials say.

The entire complex is being built on 80 acres of land donated years ago by the Porter family, developers of Wiregrass Ranch.

Several proposals for some type of sports facility on the land fell apart over the years, including one for a baseball complex in 2015.

But, with the mix of indoor and outdoor components, the Wiregrass Ranch Sports Complex provides “the biggest bang for our taxpayers’ buck,” Moore said.

“It’ll be a really big thing for the area,” the commissioner said. “When you think about the area, there’s really nothing like this around here at all. And, if you see how well similar facilities do, this is going to be strong.”

He added: “It’s nice to obviously see the progress that’s being made. It won’t be long. It’ll be done before we know it. It’ll sneak right up on us.”

Meanwhile, the complex adds to a growing list of premier sports offerings in the East Pasco area — with construction underway on a multi-million tennis center in Zephyrhills and preliminary plans for a multi-million outdoor aquatics center in Land O’ Lakes. Even Cypress Creek Middle High, in Wesley Chapel, with its a state-of-the-art rubberized running track and field space has been highly regarded for hosting events.

Blalock underscored what all that could mean for the county’s quest to position itself as a sports tourism destination: “For the most part, we’ll be able to run any type of Olympic event in a short radius, and it’s crazy. There’s nowhere I’m aware of in the southeast, or anywhere in the country really, that can really do that.”

He also posited this: “If everyone in the community pulls together and we work together, and all the facilities work together, it could really, truly become an amateur sports destination that equals nowhere else.”

Published September 25, 2019

Under Construction 09/18/2019

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The Watermark at Trinity independent living facility will be a new accommodation for retirees in Pasco County. (Brian Fernandes)

The Watermark at Trinity
The Watermark at Trinity is constructing an independent living facility adjacent to the company’s assisted living and memory care units. Located at 1900 Blue Fox Way in Trinity, the five-floor building will consist of 117 residences. Amenities include a pool in the courtyard, a gym, salon, spa, dining and therapy rooms, as well as a theater. Construction began in February of 2018, with completion expected in October. No opening date has been announced.

 

 

Wesley Chapel will have a new recreational center with the upcoming Wiregrass Ranch Sports Complex. The facility will offer a gym, as well as numerous sports courts.

Wiregrass Ranch Sports Complex
The RADDSports athletic company has partnered with Pasco County in constructing the Wiregrass Ranch Sports Complex. The recreational facility is located at 3211 Lajuana Blvd., in Wesley Chapel. The building will stand at approximately 100,000 square feet and one wing will be elevated to two floors. It will house multiple basketball and volleyball courts, a gymnasium, as well as a health and wellness center. And outdoors, there will be a field for soccer players. Construction is set for completion by July 2020.

 

 

The Land O’ Lakes Business Center will facilitate a warehouse and office space in Central Pasco County.

Land O’ Lakes Business Center
The Land O’ Lakes Business Center is being built at 7025 Land O’ Lakes Blvd. The one-story building, containing 15,500 square feet, will be used as a warehouse and for office space. Construction began November 2018. The project completion date could be as early as the end of this year.

 

 

 

 

This building will be one of several plazas to make up the new Starkey Ranch Business Park. Its amenities will include multiple retail spaces, restaurants and a bank.

Starkey Ranch Business Park
A building that will be part of the Starkey Ranch Business Park is now going up.   The 9,000-square-foot building, at 12345 State Road 54 in Odessa, will consist of multiple retail spaces, several restaurants and a bank. Construction began in June. A completion date has not been determined.

Pasco County tourism rebrands as ‘Florida’s Sports Coast’

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Pasco County now wants to be known as “Florida’s Sports Coast.”

The announcement — anticipated for months — was made official at a March 7 brand launch ceremony held at Tampa International Airport.

Pasco County’s tourism office, Visit Pasco, has rebranded itself as ‘Florida’s Sports Coast.’ The new marketing slogan was made official at a March 7 brand launch ceremony at Tampa International Airport. Pasco County tourism director Adam Thomas spoke at the brand launch. (Kevin Weiss)

The rebrand is part of an ongoing effort for the county’s tourism office, Visit Pasco, to expand its footprint as a sports and recreation destination.

Pasco County Commissioner Mike Moore said the Florida’s Sports Coast brand creates a “refreshed identity” for the county, to “communicate new energy and enthusiasm that hasn’t been established in the past.”

Accompanying the Florida’s Sports Coast marketing campaign is the tagline, “Let’s Play.”

Previous Pasco tourism promotions featured the slogans “It’s only natural” and “Open spaces, vibrant places” — referring to the county’s ecotourism offerings.

The new slogan coincides with a number of multipurpose sports facilities that have opened or will open soon, along with other recreational offerings in Pasco.

Moore highlighted present sports assets, such as Wesley Chapel’s AdventHealth Center Ice and Saddlebrook Golf & Tennis Resort, as well as the county’s myriad of outdoor adventure activities including saltwater fishing and biking trails.

“Sports tourism in Pasco County is something that we excel at,” Moore said, “and we’re dedicated to sports tourism and the positive impact it has for our large number of local partners, as well as the community.”

Moore mentioned the forthcoming Wiregrass Ranch Sports Complex figures to be a game-changer, too.

The $44 million, 98,000-square-foot multipurpose facility set to open later this year, is poised to bring in top-level sporting events in cheerleading, basketball, gymnastics, volleyball and so on.

He said the facility will “highlight our area even more and bring in even a larger economic impact to Pasco County.”

According to Moore, tourism overall in Pasco County last year generated a $615 million economic impact from 957,000 visitors and 1.1 million room nights, which he said in turn equated to 7,500 jobs and $156 million in wages.

“Those numbers are pretty extraordinary,” Moore said.

The commissioner expects those tourism numbers to grow, as the county directs marketing efforts more so to sports tourism.

Pasco County has rebranded as ‘Florida’s Sports Coast,’ as it looks to expand its footprint as a sports tourism destination. (Courtesy of Visit Pasco)

“As more facilities are finished, and we attract more events to Pasco County, we’ll have new hotels that will continue to give us more capacity,” Moore said.

“I also can’t wait to see what the impact has on Pasco County with our new brand, Florida’s Sports Coast,” he added.

Adam Thomas, tourism director for Pasco, said the Florida’s Sports Coast brand helps “create an identity that’s going to make waves in Florida’s (tourism) marketplace.”

“We’re all about sports. That’s our DNA. That’s our lifeblood,” said Thomas, who’s been with the county since 2017.

The tourism director added that the branding is on point for the county, which he described as “a vast destination that has many products and many offerings, and many attractions and many things to do.”

“We just feel that we’re creating a sense of place, not only for us as an (tourism) office, but the entire the community, the entire county, the entire destination,” Thomas said.

With that, Thomas said his tourism office is currently strategizing to draw amateur sports and recreation events that can generate a high economic return for the county.

An example of that, he said, is Torhs2Hot4Ice, a national roller hockey tournament held at AdventHealth Center Ice.

“We play roller hockey for 10 days and that creates 1,800 room nights for us and about a $5 million economic impact,” the tourism director said.

Thomas also added the opening of the Wiregrass Ranch Sports Complex will further help the county’s newfound mission of economic impact-driven sports tourism.

“We actually have events right now that are just lined up waiting for that door to open up,” Thomas said.

Published March 13, 2019

New Year in sports offers plenty to watch, experience

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As we embark on a new year, the sports world within The Laker/Lutz News coverage area promises to deliver plenty to watch, experience, and perhaps appreciate.

Here’s a closer look at some of the happenings in 2019:

One major development will be the progression of new sports facilities throughout East Pasco County  —  whether it’s the end-of-year completion of the Wiregrass Ranch Sports Complex, or the beginning of construction of others like the Sarah Vande Berg Tennis Center in Zephyrhills and the Christopher N. Chiles Aquatic Center in Land O’ Lakes.

Tied into all that, keep an eye on the initiatives put forth by Visit Pasco, the county’s tourism agency. Since rebranding its slogan to “Florida’s Sports Coast,” the county is looking to become a destination nationwide for youth and amateur sports.

Speaking of amateur sports, the new year is a good time to jump off the couch, get outdoors and pick up a new sport or activity.

AdventHealth Center Ice (formerly Florida Hospital Center Ice) will host several major tournaments in 2019, such as the USA Hockey adult men’s recreational national championships. (File)

The region presents countless opportunities year-round, from adult softball leagues at Land O’ Lakes Heritage Park, to recreational hockey leagues at AdventHealth Center Ice (formerly Florida Hospital Center Ice) in Wesley Chapel. Many local churches, including Idlewild Baptist Church, Grace Family Church and St. Timothy Catholic Church, offer their own sports leagues for all skill levels, from kickball and basketball, to flag football and soccer.

The cooler, early year temperatures are also a prime time to hit up the myriad of golf courses in Pasco. The St. Leo Abbey Golf Club in San Antonio and Fox Hollow Golf Club in Trinity are well-regarded, as are the more exclusive 36 holes offered at the Saddlebrook Resort & Spa.

Meantime, the adventure-seeking, fitness-oriented crowd may find it worthwhile to bike the Upper Tampa Bay Trail and the Withlacoochee State Trail; sign up for a Savage Race at Little Everglades Ranch in Dade City; or, partake in Hillsborough County’s annual hiking spree, which includes visiting a number of nature parks and preserves countywide.

Several local churches, such as Idlewild Baptist Church in Lutz, offer a multitude of recreational sports leagues. (Courtesy of Idlewild Baptist Church)

There’s other fun, outdoor activities to give a try, too.

Exhilaration and excitement can also be found at places like TreeHoppers Aerial Adventure Park in Dade City and Skydive City in Zephyrhills. Horseback riding at Odessa’s Northwest Equestrian Conservation Park and rifle shooting at Tampa Bay Sporting Clays in Land O’ Lakes create a fun change of pace, in their own right.

Local sporting events are another highlight of the new year.

AdventHealth Center Ice will showcase its fair share. They include the Mrs. Hockey Invite, featuring the top U-12 girls talent from across the world; the 15th annual Toyota-USA Disabled Hockey Festival, the largest disabled hockey event of its kind; and, the USA Hockey adult men’s recreational national championships.

Silver Dollar Shooters Club in Odessa will play host to a series of premier events, including the Florida Hall of Fame Shoot/Silver Dollar Open, the Florida State Trap Shooting Championships, and the Southern Grand American Tournament.

This rendering shows the proposed Christopher N. Chiles Aquatics Center in Land O’ Lakes, which would add to the growing list of sports facility assets in Pasco County. (File)

Elsewhere, traditional sports-goers should also make a point to check out the various men’s and women’s college sports at Saint Leo University — consistently one of the nation’s Division II athletic programs — and Pasco-Hernando State College. Both institutions provide an up-close look at many athletes who wind up finding success in the professional sports ranks. That’s particularly been the case for Saint Leo’s baseball program, which has yielded seven MLB Draft picks since 2013.

Of course, the high school sports scene is worth watching as well.

The winter prep season is already underway, whereby several local schools are fielding top-notch basketball and soccer teams.

For instance, the Wesley Chapel boys basketball and Sunlake girls basketball have shown early promise, as have the boys and girls soccer teams at Wiregrass Ranch, among some others.

So, don’t be surprised if one or more of those squads wind up making deep playoff runs in their respective sport a couple months from now.

Come springtime, the central Pasco softball scene is sure to provide some exciting moments, as Academy at the Lakes, Land O’ Lakes and Sunlake each are coming off 20-plus win seasons.

The Savage Race, an extreme mud obstacle course, is held twice a year at Little Everglades Ranch in Dade City. (Courtesy of Savage Race)

Academy at the Lakes will be seeking its second-straight Class 2A state title, while Land O’ Lakes will be seeking its second Class 6A title in three years, respectively.

Both squads unquestionably have the veteran pitching firepower to again win state crowns, armed with Alabama signee Lexi Kilfoyl (Academy at the Lakes) and Tennessee signee Callie Turner (Land O’ Lakes) in the circle.

Other local softball programs like Gaither, Freedom, Steinbrenner and Cypress Creek are also coming off strong campaigns to inject some competition in The Laker/Lutz News coverage area.

The 2019 football season, too, should offer some interesting wrinkles.

New coaches will take over at Pasco and Sunlake, effectively replacing two household names in Tom McHugh and Bill Browning, respectively.

Those programs — along with the other public schools throughout Pasco — will look to unseat Zephyrhills, which went undefeated last regular season and is now up to 19 straight regular season victories.

Another storyline to follow: Land O’ Lakes and the progression they make under second-year coach Chad Walker. In his first season as a high school football head coach, the 34-year-old Walker guided the Gators to a 7-3 mark in 2018 — the program’s first winning season since 2013.

The eight-man football ranks is sure to create intrigue, as well.

Academy at the Lakes will be seeking an unprecedented third consecutive state title.

The team — which also went undefeated in 2018 and is on a 20-game win streak — is expected to return many key pieces, including standout quarterback Jalen Brown, who will be a junior.

Published January 2, 2019

Top moments in sports during 2018

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Teams captured state titles and local athletes turned in outstanding performances, during a year that brought shining moments and lasting memories.

Here are some of the highlights, from across The Laker/Lutz News coverage area:

USA Women’s Hockey, fans celebrate gold in Wesley Chapel
Just days after celebrating a gold medal win in the 2018 Winter Olympics in PyeongChang, South Korea, the USA women’s ice hockey team returned to where their remarkable journey started — Wesley Chapel.

The U.S. women’s national ice hockey team posed for pictures on Feb. 28 at Florida Hospital Center Ice in Wesley Chapel. The team spent more than five months training at the facility and lodging at Saddlebrook Resort. (File)

That’s where the team spent more than five months preparing for the Winter Olympics, training at Florida Hospital Center Ice and lodging at Saddlebrook Resort. It’s also where daily practices, off-ice testing and intra-squad scrimmages were used to determine the 23 players selected in May for the Team USA roster.

The team spent the better part of an hour on the afternoon of Feb. 28 greeting fans, posing for pictures and signing autographs at the Center Ice facility.

The event drew excitement from hockey enthusiasts, such as Wesley Chapel’s Rob Simonelli, who was prideful of the fact the Olympic team trained in his hometown.

“I just was excited that this was their home base. Just following them when they made this their home was kind of cool,” Simonelli said, at the time.

“They’re really friendly, and it’s nice that they decided to come and just kind of say ‘Hey’ to the people,” he added.

The surprise visit was part of a nationwide media blitz that also took them to Los Angeles, Washington D.C., and New York City.

The week prior, the team defeated Canada in a 3-2 shootout to win gold, ending a 20-year drought for the women’s hockey program.

Florida Hospital Center Ice was picked as Team USA’s training ground over such hockey facilities in Boston, Chicago and other cities — placing a feather in Pasco County’s cap in its quest to become a top-notch sports tourism destination.

The time spent by the Olympic gold medalists in Wesley Chapel led them to later be dubbed by some residents as ‘Pasco’s team.’

The stay in Wesley Chapel likewise proved special for the elite athletes, from top-flight training digs and hospitality, to the warm, sunny weather.

Said defenseman Cayla Barnes, then the youngest member of Team USA at 19 years old: “These facilities were awesome, the staff here was amazing, and they really helped us with everything we needed. It was great to be down here, such nice weather, and really nice to train out here in preparation for the games.”

Added two-time Olympian and forward Kendall Coyne: “Hockey in Florida was new to a lot of us, but I don’t think it took long for us to realize that hockey is serious in Florida.”

Local small-school sprinter wins state title
It’s not often a small-school athlete gets to celebrate on a big stage.

But, that’s what happened to Zephyrhills Christian Academy senior Evan Miller.

He captured the Class 1A boys 100-meter dash title in a blistering 10.75 seconds at the Florida High School Athletic Association Track & Field 2018 Championships, at the University of North Florida in Jacksonville.

Zephyrhills Christian Academy senior Evan Miller won first place in the 1A boys 100-meter dash in 10.75 seconds at the Florida High School Athletic Association Track & Field 2018 Championships.

The senior was also the final leg of the school’s gold-medal winning 4×100-meter relay team that scorched the competition with a 42.10 second mark — joining junior NyJohn Moody, sophomore Tyler Davis and senior Calvin Samuel.

Those marked the only first-place finishes at the state track & field meet among athletes from The Laker/Lutz News coverage area.

It’s also noteworthy, considering Zephyrhills Christian has about 250 students from prekindergarten through 12th grade and was in just its second year offering a boys and girls track & field program.

For Miller, the memorable showing had been a year in the making.

The previous summer, the multi-sport athlete suffered a broken ankle during a 7-on-7 football tournament.

The injury forced Miller, a standout defensive back, to miss several games in the fall as a member of the Zephyrhills Christian varsity football team.

Unable to hit the gridiron, Miller hit the starting blocks instead, as part of his rehabilitation process.

The newfound sport proved to be his true calling.

Miller linked up with well-regarded AAU track coach and personal trainer BB Roberts, who runs the Wesley Chapel-based Speed Starz Track Club, and lists NFL and MLB athletes as training clientele.

Roberts, a former track star in his own right at Wesley Chapel High School and Coffeyville (Kansas) Community College, worked to correct Miller’s running form and technique, among other tips.

The fixtures shaved Miller’s 100-meter personal record from a still-impressive 11.2 to a 10.69 — which he set at the Steinbrenner High Invitational in early April.

Miller is now a freshman sprinter at Division I University of South Carolina, where he’s training under the Olympic pedigree of legendary head coach Curtis Frye.

Academy at the Lakes wins first state softball title
Buoyed by a longtime Division I coach in Diane Stephenson, one of the state’s top arms in Lexi Kilfoyl, and a potent offense averaging nearly seven runs per game, the 2018 Academy at the Lakes varsity softball team lived up to the preseason hype — finishing with a remarkable 26-4 record and winning its first-ever Class 2A state championship.

The state crown was a follow-up to an impressive 20-win season and regional final appearance in 2017.

Academy at the Lakes varsity softball won the FHSAA Class 2A state title on May 22 after defeating Monticello Aucilla Christian 1-0 in 11 innings. The Wildcats finished the season 26-4.

For the Wildcats, the most dramatic moment of the 2018 campaign came in its most important game.

Academy at the Lakes outlasted Monticello Aucilla Christian 1-0 in 11 innings on May 22 at Historic Dodgertown in Vero Beach, in a game that featured a pitcher’s duel through wet, muddy conditions.

Kilfoyl, then a junior, outlasted Aucilla Christian senior and Florida signee Elizabeth Hightower by unleashing a 13-strikeout, fourth-hit shutout.

The softball sensation and Alabama signee also did some work with the bat.

Kilfoyl was responsible for the game-winning single that allowed freshman shortstop Brooke Blankenship to score on a two-out single in the 11th inning — unseating an Aucilla Christian program that had won state crowns two of the last three years.

Forecasting ahead, a state title repeat for the Wildcats  in 2019 certainly seems within reach.

Kilfoyl and Stephenson return, as do much of the key contributors from its state-winning squad.

Wiregrass Ranch Sports Complex breaks ground
The Wiregrass Ranch Sports Complex’s June 7 groundbreaking represented a major step for Pasco County, as it looks to become a premier sports tourism destination in the years ahead.

Expected to open in late 2019, the $44 million, 98,000-square-foot complex is slated to feature eight basketball courts, 16 volleyball courts, a cheer and dance studio, a fitness center, and sports medicine and athletic training offerings.

The $44 million Wiregrass Ranch Sports Complex is expected to open in late 2019. The 98,000-square-foot complex will have eight basketball courts, 16 volleyball courts, a cheer and dance studio, a fitness center, and sports medicine and athletic training offerings. Also, besides the indoor gym, the complex will have seven outdoor sports fields, an amphitheater with an event lawn, walking trails, pavilions and a playground.

In addition to its indoor offerings, the complex will have seven outdoor sports fields, an amphitheater with an event lawn, walking trails, pavilions and a playground.

The complex — being built off State Road 54, near The Shops at Wiregrass— will operate on Monday through Thursday as a community-based sports center for youth, adults and seniors, while weekends will be set aside to host tournaments, competitions and other events that will generate hotel stays and tax revenues for the county.

The county will own the facility and share in anticipated profits with RADD Sports, a private company that will operate and manage the sports complex.

Officials say annual economic impact would be about $6.5 million for the new facility. Over 10 years, about $8 million or more in sales and use taxes would be generated, not including tourism taxes from hotel stays, officials say.

The  complex adds to a growing list of premier, state-of-the art sports facilities in east Pasco — and further markets the area as a sports tourism destination primarily for youth and amateur sports.

Other nearby offerings include Florida Hospital Center Ice in Wesley Chapel, which opened in early 2017 as the largest hockey complex in the southeastern United States; Saddlebrook Resort & Spa, an upscale resort renowned for world-class golf and tennis training; and, Wesley Chapel District Park, which sits on 144 acres and contains 10 full-size athletic fields, and lighted outdoor tennis courts and basketball courts. Efforts also recently began in a quest to build a premier aquatics facility in Land O’ Lakes, as well as a multimillion dollar tennis complex in Zephyrhills.

Land O’ Lakes High honors ‘Voice of the Gators’
For Land O’ Lakes High School, the 2018 ‘Butter Bowl’ will go down as one of the most historic, as the Gators football team finally cracked an eight-game losing streak to crosstown rival Sunlake High School, with a 35-24 home victory.

Matt Connor, top, and Meaghan Connor of Land O’ Lakes positioned Mike Connor on the sideline area for a dedication of the press box in his name.

The most enduring moment of that Sept. 14 evening, however, happened right before kickoff.

That’s when a special dedication ceremony was held to honor longtime athletics booster Mike Connor. The press box space at John Benedetto Stadium named the Mike Connor Family Press Box.

The dedication drew dozens of friends and family, as well as current and former Gators coaches, who showed their support and appreciation for Connor, who passed away a month later at age 69.

Connor, a volunteer at the school since 1989, was instrumental in building a sustainable athletic and football booster club. His efforts also helped established a yearly scholarship fund for a male and female at the high school.

Connor, too, served as the ‘Voice of the Gators,’ calling the action of every Friday night home game for nearly two decades, and creating catchphrases, such as ‘a gaggle of Gators.’

An area business owner and Land O’ Lakes resident since 1982, Connor operated Taco John’s on the corner of State Road 54 and U.S. 41, as well as Beef O’ Brady’s in Wilderness Lakes. He was also noted for being a key part of the early successes of the Flapjack Festival and, later, in helping to create the Land O’ Lakes Swamp Fest.

Academy at the Lakes wins its second straight football title
Following last year’s historic eight-man state title run, questions swirled about how the Academy at the Lakes football program would handle a newfound target on its back and the loss of several impactful players.

The team responded with aplomb— finishing with a perfect 10-0 record and winning its second straight eight-man state title, downing Miami Citi Christian Academy Fire 36-18 in the Florida Christian Association of Private and Parochial Schools (FCAPPS) championship game on Dec. 8, at Southeastern University in Lakeland.

In contrast to last year’s Wildcats team that relied heavily on do-it-all running back/linebacker Daniel Gonzalez — the  2017 Florida Christian Association of Private and Parochial Schools (FCAPPS) Heisman Trophy winner — the 2018 squad was forced to play together in all phases of the game.

Filled with new faces and inexperience at some positions, the Wildcats proved to be greater than the sum of its parts, winning games by way of stout defense and timely offense.

The Wildcats, too, showed their share of resiliency throughout the season.

For instance, they withstood a nagging early season injury to senior tailback Jamaal Johnson, who was expected to be one of the most dynamic players on offense; instead, he was only able to play bits and pieces of games from mid-October through the end of the season.

Meanwhile, in the playoffs, the Wildcats overcame a 16-0 halftime deficit in the state semifinals game against Duval Charter, ripping off 27 unanswered points to send them to the state championship game. The state title game also proved to be a test of mettle, as the Wildcats held onto a 22-18 lead late into the fourth quarter before pulling away for good.

Here’s a rundown of some other notable highlights throughout 2018:

  • Zephyrhills shuffleboard great Earl Ball surpasses 1,000 career points
  • Steinbrenner High School baseball coach John Crumbley enters the Florida High School Athletic Hall of Fame
  • Gaither High School alum/Florida International University quarterback Alex McGough is drafted by the Seattle Seahawks in the seventh round of the 2018 NFL Draft
  • Land O’ Lakes High School’s Sydny Nasello wins Class 3A Player of the Year, and is named a 2018 Miss Soccer finalist
  • Saint Leo men’s lacrosse becomes the state’s first lacrosse program to make a national championship appearance
  • Carrollwood Day School varsity baseball reaches program’s first state final four
  • Academy at the Lakes varsity baseball celebrates its first winning season
  • Land O’ Lakes High School is one of three Pasco Schools named a Special Olympics National Banner Unified Champion School
  • Land O’ Lakes youth resident Brett Swanbom wins a world championship as a member of the 2018 U.S. Junior Barefoot Water Ski Team
  • Sunlake High School girls swimming & diving team unseats Land O’ Lakes High School to win the 2018 Sunshine Athletic Conference Championships
  • Former Gaither High School/current Hillsborough High School football coach Earl Garcia becomes all-time winningest coach in Tampa Bay
  • Wiregrass Ranch junior linebacker Dylan Ridolph sets the Pasco County record for career sacks, with 37
  • Longtime Sunlake High School football coach Bill Browning retires following a 29-year head coaching career throughout the North Suncoast
  • Zephyrhills High School football records an undefeated 10-0 regular season
  • Wesley Chapel High School basketball coach Doug Greseth wins 500th career game

Published December 26, 2018

Pasco looks to become sports tourism destination

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Pasco County is putting its sports and recreation offerings front and center, in a strategy aimed at boosting tourism.

Visit Pasco — the county’s tourism arm — is rebranding its slogan to “Florida’s Sports Coast.”

The announcement came at the second annual East Pasco Economic Development Summit.

Adam Thomas, who oversees Pasco’s tourism efforts, said the new moniker shows the county is “charging ahead to becoming that premier sports destination in Florida.”

“We’re in the memory-making business. We want to tell our story, especially with our sports assets and really get that message out there to really get that return on investment,” Thomas explained at the Nov. 2 event held at Pasco-Hernando State College’s Porter Campus at Wiregrass Ranch.

The second annual East Pasco Economic Development Summit focused on the county’s sports tourism efforts. Speakers pictured here are, from left: Gordie Zimmerman, Florida Hospital Center Ice general manager; Richard Blalock, RADD Sports chief executive officer; Pat Ciaccio, Saddlebrook Resort general manager; Jason Aughey, Tampa Bay Sports Commission senior director; and, Adam Thomas, Pasco County tourism director. (Kevin Weiss)

The brand launch and marketing campaign for “Florida’s Sports Coast” will begin in January, Thomas said.

Previous Pasco tourism promotions featured the slogans “It’s only natural” and “Open spaces, vibrant places” — referring to the county’s ecotourism offerings.

“The logo and name is just a logo and a name, but the strategy behind it is really going to create that sense of place and that sense of destination for Pasco County as the Florida sports coast,” Thomas explained.

The new branding coincides with a number of new multipurpose sports facilities that have opened or will open soon.

Florida Hospital Center Ice in Wesley Chapel, for instance, opened in early 2017 as the largest hockey complex in the southeastern United States.

It drew national attention this past year when it played host to the gold medal-winning 2018 U.S. Olympic Women’s Ice Hockey Team. It’s also the training grounds of other Olympians, such as French pair skaters Vanessa James and Morgan Cipres.

The Wiregrass Ranch Sports Complex is next in line become a major draw once it opens in late 2019.

The $44 million, 98,000-square-foot facility will feature eight basketball courts, 16 volleyball courts, a cheer and dance studio, a fitness center, and sports medicine and athletic training offerings.

The complex, which broke ground in June, also will be able to host other sporting events and recreational activities, such as martial arts, wrestling, gymnastics, curling, badminton, indoor soccer, and lacrosse and pickleball.

Other facilities on tap include the Sarah Vande Berg Tennis Center in Zephyrhills and the Christopher N. Chiles Aquatic Center in Land O’ Lakes.

Meanwhile, the Saddlebrook Resort in Wesley Chapel has been a world-renowned golf and tennis mainstay since the 1980s.

Beyond those offerings, Pasco’s various outdoor recreational features will also fall under the Florida’s Sports Coast branding, Thomas noted.

The county’s inshore and offshore fishing offerings, as well as its network of hiking, biking and walking trails, create what Thomas labeled as “742 square miles of destination.”

In addition to the branding announcement, the economic summit also featured a series of panel discussions with stakeholders on the economic impact and opportunities that lie within the sports tourism industry.

Jason Aughey, senior director for the Tampa Bay Sports Commission, praised the county’s ongoing sports tourism efforts.

“Pasco County, in and of itself, is growing exponentially and gaining quite a bit of attention throughout the sports tourism industry,” he said. “I think the sky is really the limit.

“I’d be extremely bullish on what’s going on here; things are only going to get better,” Aughey added, while underscoring the economic benefit of sports tourism on the whole — particularly in the youth and amateur arena.

“Sports is very recession-proof in the sense that parents aren’t going to put away their child’s experience and/or potential opportunity for future scholarships. Same thing with discretionary spending as it pertains to adult seniors as far as the overall experience. Regardless of what’s happening in the economy, sports is going to continue to pull through,” he said.

Richard Blalock, chief executive officer of RADD Sports, the company that will manage the Wiregrass Ranch Sports Complex, also is upbeat about the Pasco’s sports tourism initiatives.

“The county’s moving in an awesome direction with their rebranding and the resources that they’ve put in,” Blalock said.

He noted the county’s efforts to serve a broad range of mid-sized indoor and outdoor sporting events year-round will further a stronghold on sports tourism.

The economic impact is year-round, and is not seasonal in nature, Blalock said.

Other speakers at the summit included Gordie Zimmerman, Florida Hospital Center Ice general manager; Pat Ciaccio, Saddlebrook Resort general manager; Carolynn Smith, 7 Marketing PR chief executive officer; Pasco County Commissioner Mike Moore; Pasco County Administrator Dan Biles;  Dr. Stanley Giannet, of Pasco-Hernando State College; and, Dr. Keiva Wiley, Pasco County Schools director of Career and Technical Education.

The event was jointly presented by the North Tampa Bay Chamber of Commerce and Pasco-Hernando State College.

Revised November 15, 2018

Pasco tourism ‘booming,’ officials say

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Tourism is “booming” in Pasco County and shows little signs of slowing down.

That was the message delivered by Pasco County Commissioner Mike Moore and Pasco County Tourism Director Adam Thomas during a recent appearance at a Greater Zephyrhills Chamber of Commerce meeting.

Pasco County Commissioner Mike Moore, right, and Pasco County Tourism Director Adam Thomas were the guest speakers at a Greater Zephyrhills Chamber of Commerce September meeting, at Golden Corral in Zephyrhills. Their talk centered on the county’s tourism efforts. (Kevin Weiss)

“We’re at the highest (tourism) levels ever,” said Moore, who joined Smith, as the featured speakers at the chamber’s September breakfast at the Golden Corral in Zephyrhills.

While Pasco County is not Orlando, Moore said it has much to offer.

Besides being a great place to live, to work and to play, it’s also a great place to visit, Moore said.

The speakers shared a number of tourism-related figures from January through June of this year. The figures were compiled with the help of Tallahassee firm Downs & St. Germain Research, which conducts the county’s quarterly and annual visitor profiles.

Here are some findings from that six-month period:

  • 451,000 people visited Pasco County, spending a combined $234 million
  • The stays represented 487,000 room nights
  • Hotel occupancy is up nearly 3 percent in Pasco County compared to last year, with hotels now averaging 75 percent occupancy
  • Tourism yielded $23 million in taxes, with $15 million in state and federal taxes, $8 million in local taxes
  • Tourism provided $83 million in income, with 3,645 jobs sustained by tourism in Pasco, representing 5 percent of all income and 7 percent of all jobs in the county
  • Tourism contributes $250 in state and local taxes, for each Pasco household

Those visiting the county apparently had a good experience.

Ninety percent of those responding to a survey said they would return, and 99 percent said they were satisfied with the county’s offerings.

Moore, who is chairman of the Pasco Tourist Development Council, is bullish that those promising figures will continue, noting that there are several projects and initiatives coming online the next few years.

Specifically, Moore mentioned the forthcoming Wiregrass Ranch Sports Complex, a $44 million, 98,000-square-foot facility that broke ground in June.

The complex, expected to open in late 2019, will be able to host other sporting events and recreational activities, such as martial arts, wrestling, gymnastics, curling, badminton, soccer, lacrosse and pickleball. It will even play host to “unconventional sports tourism,” such as the World Championship of Cornhole.

Besides the indoor facility, the complex will have seven outdoor sports fields, an amphitheater with an event lawn, walking trails, pavilions and a playground.

Once complete, the facility will be one of the county’s “great assets,” Moore said.

“We’re going to have thousands of people come on the weekends for multiple tournaments, whether it be cheerleading or wrestling or volleyball or gymnastics — people from all over the nation, sometimes maybe even all over the world,” Moore said. “It’s exciting. We’re excited about that.”

Meanwhile, other future sports-related endeavors in Pasco include the Sarah Vande Berg Tennis Center in Zephyrhills and the Christopher N. Chiles Aquatic Center in Land O’ Lakes, each of which could become a magnet for hosting regional and national tournaments.

Smith said those facilities, plus the Florida Hospital Center Ice in Wesley Chapel, which opened in January 2017, make Pasco an attractive sports tourism destination.

“The heartbeat of tourism right now is our sports,” Smith said, noting his office’s target audience is young families with children. “That’s our bread and butter.”

Smith, too, suggested the county’s inshore and offshore fishing offerings, as well as hiking, biking and walking trails all help create a bevy of other family friendly activities for those visitors who travel in for various sporting events and tournaments.

“We’re an outdoor recreation, ecotourism, adventure travel destination,” Smith said. “We have a lot to offer that a lot of other destinations don’t have, so we want to differentiate our product and sell what’s unique about our destinations.”

Another future selling point for Pasco is the return of scalloping, the speakers said.

For the first time since 1994, state waters off Pasco County were open to bay scallop harvest for a 10-day trial season in late July. Harvest areas included all state waters south of the Hernando-Pasco county line and north of the Anclote Key Lighthouse in northern Pinellas County, as well as all waters of the Anclote River.

Moore said there may be additional scalloping days next year and a full scalloping season by 2020.

Moore also noted that without the scallop trial season, families would have otherwise traveled north to Hernando County, all but bypassing Pasco. “I’ve never seen that many boats in the water in Pasco County in my life. It was packed,” the commissioner said of the 10-day trial season.

Smith coined the popular family friendly activity “an underwater Easter egg hunt.”

“It’s a great opportunity for folks, not only around Florida or the southeast region of the United States, but all across the nation, to get in our waters, to explore our aquatic life and to have this experience to take home with them. …That’s the memories that we’re trying to create here for our guests and families — to come in and experience some of the things that we have on an annual basis,” Smith explained.

Aside from sports and outdoor activities, the tourism director said there’s also been a renewed emphasis to lure annual conventions and shows and corporate retreats, taking advantage of large meeting space at Saddlebrook Resort, Hyatt Place Wesley Chapel, and eventually the Wiregrass Ranch Sports Complex.

Published September 12, 2018