The Laker/Lutz News

Wiregrass Sports Campus of Pasco County

Pasco seeing tourism gains, road improvements

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Tourism is ramping up in Pasco County and considerable roadwork is underway, too, to make it easier for motorists to get around.

Those were the main messages delivered by Pasco County Commissioner Mike Moore at a meeting of the East Pasco Networking Group.

Pasco County Commissioner Mike Moore was a featured guest speaker during an April 27 East Pasco Networking Group meeting at IHOP in Dade City. (Kevin Weiss)

Moore, chairman of the Pasco County Tourist Development Council, described how well the 98,000-square-foot Wiregrass Sports Campus of Pasco County has been performing, even amidst the COVID-19 pandemic.

The sports complex, at 3211 Lajuana Blvd., in Wesley Chapel, has been attracting youth and amateur sporting events year-round since its August 2020 opening.

The indoor space can accommodate up to 17 different sports — including basketball, volleyball and cheerleading, or pickleball, futsal, wrestling, mixed martial arts, karate and others.

This widespread flexibility has seemingly been put to good use, with weekdays set aside for residents and weekends generally reserved for large-scale tournaments that can become family affairs, as parents and siblings road trip together.

Moore observed the complex is “constantly full.”

“Every single weekend there is a tournament there where people are coming from somewhere else,” he said. “There’s weekends where we get over 2,000 room nights for those tournaments. So, what happens? Hoteliers are obviously happy, supplying those jobs for our hotels. Those small businesses, restaurants, retail, gas pumps – everybody’s benefiting when you bring those people here.”

Pasco County Commissioner Mike Moore expressed optimism about the county’s tourism future, given amenities such as the 98,000-square-foot Wiregrass Ranch Sports Campus of Pasco County, in Wesley Chapel. (File)

Moore also pointed to AdventHealth Center Ice, which has continued to be a major draw since opening in January 2017, at 3173 Cypress Ridge Blvd., in Wesley Chapel.

At 150,000 square feet, it’s the largest ice sports facility in the southeastern United States, with four full-size rinks and one kid-size rink.

It’s regarded for being the training grounds of the 2018 U.S. women’s national hockey team that went on to win an Olympic gold medal in PyeongChang, South Korea.

“The ice rink is incredible,” Moore said. “They have tournaments on the weekends, international tournaments, and people coming from Canada, South America, people coming from over in Europe to literally play hockey right here at Center Ice.”

Moore posited that such youth, amateur and community-focused facilities can yield very similar — if not greater — economic impact as a major professional sports franchise, such as the NFL’s Tampa Bay Buccaneers, which plays eight regular season home games, plus a few preseason and postseason contests.

“Those (facilities) have just as large of an impact as the Tampa Bay Buccaneers playing on Sunday, when you think about how many people are (cumulatively) traveling for those events, and especially when they’re every single weekend.

“Personally I think it’s so much better to have these types of facilities than a pro sports team, because it’s a year-round benefit for the businesses in Pasco County, not just eight times a year or 10 times a year.

“These people, they’re traveling with their families, too. These kids aren’t typically driving on their own, their whole family’s coming (to Pasco).”

Moore addressed a number of roadway infrastructure projects, like the State Road 54 widening from east of Curley Road to east of Morris Bridge Road in the Wesley Chapel and Zephyrhills areas. (File)

Moore addressed other recreational and tourism developments, as well, such as the ongoing construction of a visitor’s center/bike hub in the heart of downtown Dade City, across from the Roy T. Hardy trailhead, at the corner of Church Avenue and Eighth Street.

The $250,000 project — expected to be complete in June — was funded by the county’s tourist development tax dollars.

The amenity is set to further motivate beginner and avid cyclists alike to stop in Dade City.

It also may serve as a driver for more organized road cycling races to the surrounding East Pasco area, too.

“We know how big biking is in this area,” Moore said. “You’ve got people coming from all over the country to Dade City, to ride those hills.”

Further on the tourism and recreation front, Moore mentioned an 18,000-square-foot indoor recreation center at Wesley Chapel District Park will be complete in July. The public-use facility will offer programming for basketball, volleyball and other activities for all ages. There’s meeting room space for clubs and other organizations, also. “That’s going to be beautiful,” Moore said of the forthcoming center.

Regarding road construction, Moore pointed out that many of the roads that traverse the county are state roads — and a considerable amount of work is being done to improve those roads.

Among them are construction projects on State Road 52, State Road 54, and an interchange improvement at State Road 56 and Interstate 75.

There’s also a new diamond interchange that will include a flyover ramp for westbound Overpass Road access onto southbound I-75.

To accommodate the new interchange, Overpass Road will be widened from two lanes to four lanes between the interstate and Old Pasco Road, and six lanes between the interstate and Boyette Road. Blair Drive will be realigned to connect with Old Pasco Road. McKendree Road will be realigned to connect with Boyette Road.

The $64 million design-built project aims to provide more relief to other exits off I-75, Moore said.

“When you think about people living in Dade City and San Antonio, and coming and living in that area, they’ll be able to get off that new overpass interchange and go right through Epperson Ranch and Connected City, and get right into Dade City, if they don’t want to take the next Dade City exit.”

Moore added the project’s contractor, The Middlesex Corporation, “is moving really fast,” with an estimated completion of summer 2023.

Meanwhile, the commissioner mentioned the county has another $6 million in state funds to support connection and widening projects along the U.S. 98/U.S. 301 corridor.

These “important” roadway upgrades should help alleviate freight truck traffic and allow for the movement of goods without jumping major highways, he explained.

Combined with the proximity to the Zephyrhills Municipal Airport, CSX Transportation Railroad, and an emerging light industrial manufacturing hub, the roadway plan “really helps when you think about the economy in this area,” he said.

Published May 19, 2021

PHSC launches new women’s soccer program

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In a time where countless other colleges and universities nationwide have dropped athletics programs amid COVID-19-associated budget cuts and other reasons, Pasco-Hernando State College (PHSC) is making plays to boost its sports offerings.

The institution added women’s soccer to its athletics roster beginning with the 2021 fall season in August. Home games will be played on the outdoor fields of the Wiregrass Sports Campus of Pasco County, 3021 Sports Coast Way, in Wesley Chapel.

The school’s athletics department made the announcement official in a March 19 press release.

Former Tampa Bay Rowdies head coach Stuart Campbell will coach the Pasco-Hernando State College women’s soccer program. Campbell, a Wesley Chapel resident, also played professional soccer for 16 years, mostly in England. (Courtesy for Pasco-Hernando State College)

The PHSC women’s soccer program will be a member of the National Junior College Athletic Association (NJCAA) and Florida College System Activities Association (FCSAA). It joins PHSC’s other intercollegiate athletics programs, known as the Bobcats, that include women’s volleyball, cross- country and softball, and men’s basketball and baseball.

Women’s soccer marks the local college’s first new sport since 2005 — when it brought on women’s cross-country, under head coach Jackie Wachtel.

Leading the upstart team is former Tampa Bay Rowdies head coach Stuart Campbell, a familiar face and widely known figure in the soccer ranks. He’s also a longtime Wesley Chapel resident.

The English-born Campbell played professional soccer from 1996 to 2013, before serving as the assistant coach for the Rowdies from 2014 to 2015 and head coach from 2015 to 2018.

As a midfielder, Campbell played for several teams in England, including Leicester City of the Premier League, the top division of England’s football league system. He finished his playing career with the Rowdies in 2012-2013. He also was a member of the Scotland U21 national team in 1998-1999.

The decision to launch women’s soccer made sense for myriad reasons, including boosting enrollment, PHSC athletics director Steve Winterling explained to The Laker/Lutz News, in a recent interview.

The undertaking, which was three-plus years in the making, came with the blessing of PHSC senior vice president Dr. Bob Bade, who Winterling noted has a “very athletic-inclined” outlook.

Aside from being another avenue “to promote our college even more,” Winterling said, women’s soccer also provides more athletic participation opportunities for PHSC’s overwhelming female population, which represents about 61% of the student body.

Moreover, Winterling highlighted the popularity and surplus of high-level girls youth and high school soccer throughout Pasco County and the Tampa Bay region, plus the opportunity to house the program on the county’s east side in Wesley Chapel. (All of PHSC’s other sports programs are based on the West Campus in New Port Richey.)

“We’re hoping to keep young women in our area that want to continue playing soccer because there’s not a whole lot of opportunities for them,” the athletics director said.  “There’s a lot of talent out there and I think this is going to be exciting to keep some people close to home, where they can play a couple more years and maybe go on and play at a four-year (school), and that’s always the plan of our program here.”

Having a recognizable name in Campbell to lead the way seems to be another bonus to generate buzz for the program and school from the onset.

“Everybody knows the Rowdies,” Winterling said, “so if that doesn’t get you excited about soccer and somebody wanting to come and play at our college, I don’t know what would.”

Remaining logistical tasks for the program, the athletics director said, include finalizing a first-year budget, schedule, and equipment and uniform needs, as well as familiarizing Campbell with NJCAA rules, regulations and compliance protocols.

The team will offer 11 tuition-and-books scholarships to start, with another dozen or so walk-on players. Campbell will host a tryout for interested athletes on April 11 at 5 p.m., at the Wiregrass Ranch Sports Campus.

As for style of play, players and fans can expect lots of action and high-scoring affairs, under Campbell’s tutelage.

The coach quipped, “I’d rather win a game 4-3 than 1-0, because, at the end of the day, the product you put out on the soccer field, you’re there to entertain, and if you give the players that freedom, that license to go express themselves, I think they’ll be really, really productive.”

He added: “I want to excite the players and excite the fans to come to watch. We like to play a possession-based game that makes it exciting for the fans. In my previous role as a head coach (with the Rowdies), we always scored lots of goals.”

A place to play, develop
PHSC’s women’s soccer program — like the school’s other sports — creates another pathway for athletes who want to play college ball, but might need more seasoning and maturity before advancing to the NCAA Division I or Division II ranks, such as the University of South Florida, University of Tampa or Saint Leo University, to name a few.

Campbell cited “alarming” dropout and transfer rates among college soccer players in their freshman and sophomore years at larger four-year schools for various reasons, such as unhappiness with lack of playing time and homesickness.

Campbell explained, “They leave home at a relatively young age. They leave for college at 18 (years old), they’re in a different environment for the first time, they’re not playing and it’s a relatively short (soccer) season…so if we can give them that platform for them to grow and develop, and then if they can go onto another school, we’ve done our job, not just sending them off as soccer players, but more rounded young women.”

Winterling himself started the PHSC baseball program back in 1991 and also coached at Florida College and Florida State University.

He likewise emphasized the impact of junior college athletics serving as a launch pad for underclassmen athletes to seamlessly advance to more prominent four-year programs.

The junior college level, he said, helps younger student-athletes who may otherwise “get lost” by larger classroom sizes and increased demands of a Division I or Division II program.

“I have not heard or talked to a student-athlete that has ever regretted going two years at the state college here and moving on,” he said.

“We want our student-athletes to get their AA (Associate of Arts) degree, enjoy two years of sports, if that’s what they so choose, and then if they want to continue and go on, we work hard to find them another place to play to finish out their bachelor’s degree.”

Women’s soccer might not be the only new sport coming to PHSC, meanwhile.

Part of the athletic department’s future plans include adding men’s cross-country and men’s soccer in coming years, Winterling said. “We want to add more sports down the road.”

Published March 31, 2021

Pasco County tourism decreased in 2020

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Tourism in Pasco County came back to earth in 2020 — following a record year the year before,  which saw the area surpass the million-visitor mark for its first time.

An informational presentation from Experience Florida’s Sports Coast — the county’s branded tourism arm — reveals some sobering facts and figures in a fiscal year impacted largely by the onset of the coronavirus pandemic.

Adam Thomas, director for Pasco County’s tourism brand, Experience Florida’s Sports Coast (File)

Pasco attracted 959,700 visitors in fiscal year 2020, down 7.6% from fiscal year 2019 when it drew 1,038,700 visitors, according to an analysis by Downs & St. Germain Research Inc., consultants to the county.

Other tourism economic impact indicators registered noticeable reductions across the board for the county when compared to the previous year:

  • Room nights generated — 1,069,849 (12.1% decrease)
  • Direct expenditures — $391,642,500 (15.3% decrease)
  • Total economic impact — $552,216,200 (15.3% decrease)
  • Jobs supported by tourism — 6,790 (13.7% decrease)
  • Wages paid by tourism — $149,461,500 (11.1% decrease)
  • Tourist Development Tax (bed tax) — $2,639,427 (13.2% decrease)
  • Taxes supported — $51,789,400 (14.8% decrease)

County tourism manager Adam Thomas shared these annual findings and other details during a Pasco County Commission meeting last month.

The 113-page visitor report shows that about one in four visitors to Pasco came to visit friends and family, while one in 10 visitors traveled to attend or participate in a sporting event.

The areas within the county attracting the most visitors were New Port Richey, Wesley Chapel, Port Richey and Lutz, according to the report.

Perceptions of Pasco based on coded, open-ended tourist responses generally found the area as a friendly and pleasant place, with tropical Florida weather, and lots to do.

In the way of visitor satisfaction, Pasco earned an 8.3 rating, out of a possible 10, as a place to visit or vacation in 2020, with 95% of respondents saying they plan to return to the county.

Pasco County’s tourism brand, Experience Florida’s Sports Coast, places an emphasis on its state-of-the-art athletics facilities and outdoor recreation opportunities. County visitation decreased 7.6% in 2020 from 2019, as a result of the COVID-19 pandemic.

About 85% of all visitors drove to Pasco in 2020, while 11% flew in through Tampa International Airport.

Florida made up the bulk of the county’s visitation, with 51% of all visits, followed by the rest of the Southeast (16%), then Northeast (12%) and Midwest (12%) regions of the country. Six percent of visitors were international, while 3% came in from the West.

Relatedly, 60% of all the visitors to Pasco were from 10 states.

Besides a majority of Florida-based visitors, roughly 5% of tourists came in from Georgia and New York. Smaller subsets were from Michigan, Illinois, North Carolina, Ohio, Pennsylvania, South Carolina, and Tennessee; top origin markets were Tampa Bay (29%), Orlando (6%), Atlanta (4%) and New York City (4%).

Another notable data point is that length of stays were shorter during the past year, according to the report.

A typical visitors length of stay in Pasco measured an average of 4.8 nights in 2020, down from 5.7 nights in 2019. The reduction is believed to be a result of the pandemic.

Despite reversing course in fiscal year 2020, Pasco’s tourism efforts have spearheaded in recent years, following a shift in philosophy to emphasize youth and amateur sports and recreation opportunities.

The Experience Florida’s Sports Coast branding efforts highlight the county’s growing list of modern athletics venues, including AdventHealth Center Ice, the Sarah Vande Berg Tennis & Wellness Center and the Wiregrass Sports Campus of Pasco County. Tourism efforts also showcase the county’s myriad outdoor activities that include golfing, saltwater fishing, skydiving and scalloping.

The county’s day-to-day tourism efforts are under the direction of Thomas, a former minor league baseball pitcher who led the Citrus County Visitor and Conventions Bureau before being hired to Pasco in September 2017.

Bullish on tourism future
Following the annual report presentation, county commissioners commended Thomas and his tourism staff for the work they’ve done of late, and expressed optimism of a rebound — figuring the depressed 2020 was a temporary setback and anomaly because of COVID-19.

Commissioner Mike Moore, who chairs the Pasco County Tourist Development Council, highlighted how the tourism agency achieved national recognition throughout the past year.

Pasco County’s 10-day bay scallop season in July could help boost tourism efforts in 2021.

Experience Florida’s Sports Coast won three Telly Awards, including gold, for its scalloping promotional video. The Telly Awards is recognized as the premier award honoring video and television across all screens. It received over 12,000 entries from all 50 states.

The tourism department also claimed two silver Flagler Awards in 2020 for its website design and meeting planner guide. The Flagler Awards serves to recognize outstanding tourism marketing in Florida.

Continuing on the positives, Moore pointed out bed tax collections actually increased in September 2020 compared to September 2019, despite the pandemic.

Moore gave Thomas kudos for “amazing, amazing work,” to lock in enough amateur and recreational sporting events to make that happen.

Others on the dais also voiced strong approval for Thomas and his tourism staff’s varied efforts.

“I don’t remember what it was like before, but since you’ve been here, it’s really been booming, even with COVID,” Commission Chairman Ron Oakley said of Thomas. “It’s a great team.”

Commissioner Jack Mariano noted Thomas was hired at an ideal time for the county almost four years ago, as projects like AdventHealth Center Ice and the Wiregrass Ranch Sports Campus of Pasco County were on the ramp-up.

Mariano also noted more tourism options on the county’s west side are taking shape, with seawall plans for Hudson Beach and improvements to SunWest Park — the latter of which could pave the way for some major sand volleyball and wakeboarding events in the future. “It’s going to be real exciting times coming forward,” Mariano said.

Commission Vice Chair Kathryn Starkey, too, acknowledged the staff of eight at Experience Florida’s Sports Coast has done a solid job.

As for what more can be done to make the county an attractive tourism destination, however,  Starkey turned to the county’s current slate of nature and parks offerings.

She referenced a point in the report’s visitor surveys that indicated those features generally fell below expectations. Moreover, about 43% of polled visitors desired more outdoor activities, despite the county boasting over 24 miles of coastline to the west, hilly terrain to the east, and more than 100,000 acres of wilderness to explore in between.

Upgrades in these arenas should be on the way, Starkey noted, thanks to a recently approved bond issue. “We haven’t had the money to make all of our parks as premier as we’d like them to be, but it’s coming,” she said.

Published February 17, 2021