Zephyr Commons Publix Shopping Center

Busy 2021 anticipated for East Pasco communities

January 5, 2021 By Kevin Weiss

The East Pasco municipalities of Dade City and Zephyrhills are poised for a busy 2021 in terms of infrastructure, development and other community programs.

Here’s a closer look at some of the highlights in the new year:

Dade City

A rendering of the type of large-sized heart-shaped sculptures that will be installed at city-owned properties in the downtown area. (File)

Let’s get artsy
“The Heart of Pasco County” moniker soon can be taken on quite literally in Dade City — in the form of an outdoor, permanent public artwork exhibit.
The Dade City Center for the Arts in February will celebrate the installation of a new outdoor public art exhibition — in the form of about a dozen 8-foot-tall metal heart sculptures painted by local artists and installed throughout historic, downtown Dade City.
Proposed locations for the 3D heart sculptures, which will have varied artwork patterns on each, include:

Hibiscus Park
City Hall/Police station alcove entrance or nearby
Green space entrance to Hardy Trail
Meridian Avenue/U.S. 301 intersection, near Dade City Heritage and Cultural Museum
Naomi S. Jones Park
Whitehouse historical landmark on Old Lakeland Highway
Lock Street/Hardy Trail intersection
Agnes Lamb Park near Meridian Avenue
Price Park
Watson Park
Dade City Garden Club

The Dade City Center for the Arts is facilitating more community art programs.

The community initiative is designed not only to color up the downtown area, but also to use public artwork as a photo opportunity and marketing tool, to encourage residents and visitors alike to stroll throughout city limits. More frills include installing QR codes on each sculpture mapping out the location of other city landmarks and providing information about a particular artist or meaning of the artwork itself.
The entire concept is similar to outdoor art events in other cities that bring together artists’ creativity with a sculptural icon that relates to the city. In Dade City’s case, its official seal has a heart shape surrounded by kumquats in its center.
The city’s arts center also has been approved to create a wall mural at the site of the former CenturyLink building at Hardy Trail and Eighth Street.

Dade City’s visitor information center will be built adjacent to the Roy Hardy Trail on Church Avenue. (City of Dade City)

Visitor’s information center coming
Roy Hardy Trail cyclists and exercisers alike will have a spot to take a breath, relax and learn about the happenings in their community all at once.
It comes in the form of a visitor’s information center adjacent to the Hardy Trail on Church Avenue.
The 1,380-square-foot open floor space will feature informational kiosks and mobile displays for all county tourism amenity partners.
The building also will be accompanied by two porches and a bike rack — its location designed to offer easy access off the Hardy Trail for users to gather and rest. The facility will have two family bathrooms, as well.
A groundbreaking is slated sometime in early 2021, with completion expected in the summer.
The project is funded with the help of a $250,000 grant from the Pasco County Tourist Development Council.

Sprucing up downtown
Dade City leaders have made it a priority for 2021 and beyond to ensure that the city’s historic downtown area is safe, clean and generally more desirable to stroll through.
The city is moving forward with plans to install additional crosswalks along Seventh Street and Meridian Avenue, and is improving stormwater drainage near Seventh Street and Pasco Avenue.
It also is exploring traffic-calming initiatives to reduce vehicle speeds. And, it is making public parking space changes, boulevard additions, and encouraging landscaped parklets to create additional outdoor seating areas.
Additional resources also will be dedicated to downtown cleanup — including mowing, weeding and litter patrol of city-owned properties in the Community Redevelopment Area.
Meanwhile, the city’s public works team is in the midst of enhancing the lighting downtown parking lots, as well as Agnes Lamb Park on Ninth Street.

Could Dade City try to leverage its recreation amenities, such as motocross, as it embarks on a rebranding effort? (File)

Marketing rebrand in the works?
The City of Dade City is plotting a full-scale marketing rebrand to capitalize on residential and tourism growth in Pasco County and Tampa Bay area, at large.

The city has earmarked $40,000 in this fiscal year’s budget toward a marketing and advertising plan, promotional activities and other contractual services.
But, before that money, and possibly much more, is allocated specifically, Dade City commissioners want to hear what the public thinks — and that includes local business owners, residents and other stakeholders.

Efforts to gather input throughout the year could take form in charrettes, surveys, monthly forums, and even door-to-door visits.

How to best promote its current and forthcoming amenities remains the looming question.
Does the city try to emphasize its unique collection of downtown shops and restaurants? Focus more on recreation attractions inside and outside the city limits? Leverage its budding reputation as a location for rural destination weddings? Or, perhaps will it simply brand itself as an ideal location to raise a family?

City of Zephyrhills

The rebuilding Jerry’s Crystal Bar is set to open in early 2021 on Gall Boulevard. (Courtesy of Jerry’s Crystal Bar)

Iconic business to reopen
The longest-operating bar in Zephyrhills is set to reopen in early 2021 — almost two years since it was destroyed by a fire.
The original Jerry’s Crystal Bar had been in business since 1954, at 5707 Gall Blvd.
That all changed in May 2019 when a two-alarm fire electrical in nature suffocated the building’s attic and roof, yielding a total loss.
A complete rebuild of the iconic, family owned establishment is coming along swimmingly since a May 2020 groundbreaking. The bar’s owners expect a grand opening ceremony in January or February.
The new building takes on an elevated, modernized look and is nearly double the size of the old structure. It also falls under the requirements of the city’s form-based code for the U.S. 301/Gall Boulevard corridor area, whereby the facade is aligned right up to the street with a wide sidewalk and all parking is situated behind the bar.

A rendering of the U.S. 301/Pretty Pond Road intersection project (File)

U.S. 301 intersection project to spur commercial activity
The completion of an intersection improvement at U.S. 301/Pretty Pond Road, expected in mid-2021, is expected to open up opportunities for increased commercial development.

The $2.3 million state-funded project calls for new traffic signals on U.S. 301 at Pretty Pond and at Medical Arts Court/ Townview Avenue, along with other median and roadway improvements.
Once construction is complete, the area is poised to land Chick-fil-A and Chipotle chain restaurants, among several other businesses and attractions.

Residential developments popping up
Don’t be surprised if “The City of Pure Water” get a little more crowded in 2021 and beyond.

Significant progress or completion is expected on a number of large-scale residential developments throughout the municipality.

With myriad new homes on deck, small town Zephyrhills is going to get a little more crowded. (File)

A slew of new housing communities is actively underway — such as Abbott Square, 700-plus units surrounding the new Sarah Vande Berg Tennis & Wellness Center off Simons Road; and Abbott Park, 500-plus units tucked behind the Zephyr Commons Publix Shopping Center, off Gall Boulevard.

Other notable homesites include the Link at Calusa Springs, north of Silverado Golf & Country Club; the Oaks at Pasco, southeast of Silverado Golf & Country Club; and Skybird Properties, off Alston Road near the municipal airport.

Simply put, the city’s real estate market is “very hot right now,” Zephyrhills Planning Director Todd Vande Berg said earlier this year.

“I don’t know where all these people are coming from, but these housing subdivisions are selling homes for over $300,000 with HOAs and CDDs. I wasn’t sure how that’d work in Zephyrhills, but you drive up to Silverado and before the lot infrastructure is completed, you’re seeing a ‘Sold’ sign, so it is amazing.

“Even through this COVID-19 environment, the residential housing…has really stayed very strong, which helps the city from a budget and revenue standpoint,” said Vande Berg.

More bells and whistles for tennis center?
Could the newly opened Sarah Vande Berg Tennis & Wellness Center continue to add to its wide range of features this year?

The northeast corner of the Sarah Vande Berg Tennis & Wellness Center on Simons Road is reserved for a an indoor multipurpose sports complex. (Courtesy of Sarah Vande Berg Tennis & Wellness Center)

Well, the City of Zephyrhills and the Zephyrhills City Council are giving strong consideration to a second request for state funding to expand the state-of-the-art facility on Simons Road.

The northeast corner of the 10-acre property has been reserved for a 30,000-square-foot indoor multi-purpose sports complex — enough room to handle four full-sized tennis courts, and can also be converted to accommodate soccer, weddings and even concerts.

This past year, Florida Gov. Ron DeSantis vetoed a $1.5 million appropriation for the Phase II project from the state’s budget amid the COVID-19 pandemic.

But that might not stop city leaders from continuing to push for the project. Appropriation requests for this year must be submitted to the state by early February.

The $4.9 million tennis center, which opened in September, already includes numerous courts and other amenities.

Published January 06, 2021

Zephyrhills adapts to growth, economic shifts

December 8, 2020 By Kevin Weiss

If 2020 demonstrated anything, it was the necessity for area communities to have economic resiliency — that is, the ability to prevent, withstand and quickly recover from shocks to its economic base, whether that’s in response to a pandemic, natural disaster or stock market volatility.

In Zephyrhills, it’s something city planning director Todd Vande Berg and other city officials are actively balancing and preparing for, as the East Pasco municipality experiences a wave of growth and development, as well as transportation and infrastructure improvements.

Zephyrhills Planning Director Todd Vande Berg outlined how the city is setting itself up for future economic windfall during the annual Zephyrhills Economic Summit. (Courtesy of Todd Vande Berg)

Vande Berg provided an in-depth look at the city’s ongoing efforts during the annual Zephyrhills Economic Summit that was held this fall.

One key moving forward, he said, is reevaluating, updating and incorporating some “best practices” into the city’s comprehensive plan and land development code.

This includes taking a harder look at density bonuses and floor area ratios, as well as stream-lining permitting processes and broadening permitted uses, he said.

Prioritizing municipal investments in transportation (multi-modal, pedestrian-oriented, public transit) and infrastructure (water, sewer, communication networks), and recreation is important, too, he said.

Ripe for industrial manufacturing
The city is banking on diversifying its local economy and bringing high-wage jobs to town via a regional industrial/manufacturing buildout.

Local leaders believe this can be achieved through leveraging approximately 9.76 square miles (6,248 acres) of land in the southeast portion of the city around the State Road 39/Chancey Road corridor and Zephyrhills Municipal Airport. There is 3,000 acres to 4,000 acres available for potential industrial development.

Roughly a third of the entire property is within city limits and the remainder in unincorporated Pasco County — representing the largest aggregation of industrial lands in the county.

Within the area is 442 divisible acres of what’s known as the Zephyrhills Airport Industrial Park, a build-ready site equipped with water, sewer and electric utilities, and accessible to natural gas.

As industrial space along the Interstate 4 corridor begins to fill up along Tampa, Lakeland and Orlando, Zephyrhills “might be a next logical location for industrial manufacturing to come to,” Vande Berg said.

He reasoned the city’s vast land offerings is ripe to someday be home to a mix of light and heavy industrial and commercial uses — such as building spaces large enough to house semi-trailer truck bays.

The City of Zephyrhills and other local partners are working to bring industrial manufacturing to several thousands of acres of aggregate vacant land in the southeast portion of the city situated around the Chancey Road/State Road 39 corridor and Zephyrhills Municipal Airport. (Courtesy of Pasco Economic Development Council)

The planning director explained it makes sense now more than ever to prepare for a long-range industrial plan, as Central Florida is following national trends of heavier investment in warehousing than retail construction.

The COVID-19 pandemic expedited this trend as more people and business are working and providing services remotely, in addition to the rise of Amazon and other e-commerce companies, Vande Berg said.

The city also enjoys north-south and east-west state and county road connections that support the long-term vision for industrial development, the planning director said. The city’s municipal airport, CSX main line rail access and close proximity to Port Tampa Bay and Central Florida markets are among its selling points.

“We’re pretty unique in that we have a pretty good roadway network being developed. That’s going to benefit the industrial corridor, to again make us very resilient, but we’ve got to continue to work on that,” he said.

The planning director acknowledged one challenge involves finding a way to widen the U.S. 301 corridor to four lanes from Fowler Avenue in Hillsborough County up through Zephyrhills. The roadway presently stretches four lanes from Port Tampa Bay to Fowler, but transitions to two lanes north through Pasco.

Vande Berg acknowledged that the Hillsborough Metropolitan Planning Organization (MPO) hasn’t been on board with widening the road further north.

To resolve the impasse, the Pasco MPO needs to gather and collaborate with Hillsborough, Vande Berg said, “and really emphasize the importance of getting that segment of road, four lanes.”

He continued: “That four-lane corridor, I think, will pay off huge dividends for manufacturing and just overall betterment of our transportation network.”

Aside from stated transportation improvements to supplement an industrial corridor, Vande Berg also emphasized the importance of having a mechanism that provides workforce training opportunities, as people look to transition to manufacturing jobs.

“I feel like we need to look at identifying, and supporting and incentivizing all those things to provide for more of a diverse workforce,” he said.

Some next steps in the measured industrial corridor planning process include meeting with large industrial property owners; coordinating additional stakeholder meetings; having more discussions with industrial brokers; making airport and railroad improvements; and, continuing with various citywide master plan updates, Vande Berg said.

Growth already ramping up in Zephyrhills
While efforts continue to shape a future industrial hub, plenty is already happening in Zephyrhills in the way of new development, particularly residential construction.

A slew of new housing communities set to come online — such as Abbott Square, 700-plus units surrounding the new Sarah Vande Berg Tennis & Wellness Center off Simons Road; and Abbott Park, 500-plus units tucked behind the Zephyr Commons Publix Shopping Center, off Gall Boulevard.

Various roadway improvements are paving way for new commercial development, too.

Most notable is the $2.3 million state-funded U.S. 301/Pretty Pond Road intersection project, now under construction.

The project calls for new traffic signals on U.S. 301 at Pretty Pond and at Medical Arts Court/ Townview Avenue, along with other median and roadway improvements.

The 442-acre Zephyrhills Airport Industrial Park is a build-ready site equipped with water, sewer and electric utilities, and is accessible to natural gas. It’s adjacent to the city’s municipal airport and CSX railroad. (Courtesy of Pasco Economic Development Council)

The addition of signalized intersections at these locations is designed to make it easier to move about the area, and to be an economic driver for the northeast and northwest corners of Pretty Pond.

Once construction is complete, the area is poised to land Chick-fil-A and Chipotle chain restaurants, and other businesses.

Vande Berg joked he frequently gets asked about when Chick-fil-A is coming aboard — and said the popular franchise was waiting until the intersection project received the OK to move forward.

“I’m happy to share that they’re still on board,” the city official said.

He also mentioned enhancements coming to a 1.31-mile stretch on County Road 54, east of U.S. 301, east to 23rd Street.

The city is splitting the cost of the $6.5 million project with Pasco County, which will include the addition of intersection turn lanes; a traffic signal at 23rd Street; and multi-use paths and trails on the north and south sides of the road, among other improvements.

The project is addressing one of the city’s “bigger areas of need” to improve traffic capacity along a busy and sometimes dangerous roadway, Vande Berg said.

Elsewhere, the planning director highlighted a slew of other forthcoming projects and goals, further giving a look inside the booming activity in the city:

Mixed-use properties along the Zephyr Commons gateway
New Veterans Affairs outpatient clinic off Eiland Boulevard
Upgrades to Hercules Park, at U.S. 301 and County Road 54, adjacent to Zephyrhills High and Woodlands Elementary schools.
Implementation of form-based building codes from North Avenue to C Avenue, between Sixth Street and Seventh Street
Efforts to have more designated complete streets throughout the city, designed to enable safe access for all users, including pedestrians, bicyclists, motorists and transit riders of all ages and abilities. (This may include adding sidewalks, bike lanes ,or wide paved shoulders; special bus lanes; comfortable and accessible public transportation stops, frequent and safe crossing opportunities; median islands, accessible pedestrian signals; curb extensions; narrower travel lanes; roundabouts and so on.)

Published December 09, 2020