The little blue envelopes coming to homes around the Thanksgiving holiday will have a little something extra: Appeals from Pasco County Animal Services to adopt a pet.
Pasco County commissioners will consider Wednesday an agreement between the animal shelter and Valpak Direct Marketing Systems in Largo that will distribute 100,000 customized coupons in two drops around the region between Nov. 17 and Dec. 8.
The coupons will feature reduction in adoption rates from $70 to $20 for dogs, and $40 to $5 for cats. That would include spay and neuter, microchip and vaccines, valued between $425 and $470, according to documents filed with the county.
The overall distribution includes two different test markets. One will be mailed in a Valpak envelope, while the second batch will not be included with the company’s distinctive mailer. The company will track the success of each mailer using a unique promo code that will be featured on each run. It would be specific to dogs and cats, and whether the coupon was placed inside a Valpak envelope or not.
The program is free to the county during its trial run, said animal services director Michael Shumate.
Consideration of the program is part of the county commission’s Nov. 5 meeting, set for 10 a.m., at the Historic Pasco County Courthouse, 37918 Meridian Ave., in Dade City.
