The Laker/Lutz News

Serving Pasco since 1981/Serving Lutz since 1964

Michael Hinman

Businesses can make it or break it at BizGrow 2.0

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Last year, Kellye Dash sat in the audience of BizGrow and soaked in all the advice from small business owners like herself making their way in this technology-based economy. Now, the president and chief executive of The Busy Buddy is ready to share some of her own experiences as the Pasco Economic Development Council’s annual conference gets under way.

“I started my business in 2009 while working for an IT company,” Dash said. “I wasn’t sure when I was going to pull the trigger and head out on my own, but I knew I would have to do it at some point.”

The one-day BizGrow 2.0 conference at Pasco-Hernando Community College is designed to show business owners they are not alone in the trials and tribulations of running their own business. (Photo courtesy of Summer Martin)
The one-day BizGrow 2.0 conference at Pasco-Hernando Community College is designed to show business owners they are not alone in the trials and tribulations of running their own business. (Photo courtesy of Summer Martin)

Dash designed her Wesley Chapel-based Busy Buddy to add an extra hand or two to businesses when they needed it most, providing everything from administrative work to data research and beyond.

She comes to BizGrow 2.0 at Pasco-Hernando Community College on Friday no longer attached to her old job, and now Dash hopes to share that confidence with others.

“I was working full-time, and I didn’t want to let that paycheck go,” she said. “But if you step out on your own, you really can do it, as long as you put people around you who are supportive. You may just surprise yourself.”

These are the kinds of stories BizGrow is expected to inspire once again, said organizer John Walsh, vice president of the Pasco EDC.

“The idea is to bring inspirational stories to the group so that people who are going through challenges right now of starting their own business and growing it know that other people are out there that went through it as well,” Walsh said. “But we also want to get people to network. This is a chance for like-minded people to get together, to create some strong relationships in the county, and make that happen.”

Networking can be just as important as anything else, especially when it comes to drumming up business, or even collaboration, said Amy Gleason.

As the chief operating officer of CareSync, Gleason is working to get the word out about her company’s new online application that brings a patient’s medical records together into one spot.

“It was inspired in part by my daughter who was diagnosed with a rare disease,” Gleason said. “We had a hard time managing all her health information, because it wasn’t all in one spot. There’s just no one that teaches you to be a patient, and no guidebook on how to navigate the health care system — and that’s something we really need out there.”

Many of the best product ideas come from a personal need to have them, Gleason said. But what a large number of would-be entrepreneurs suffer from are missteps in execution.

And that means paying attention to the ever-changing business world that’s out there.

“I hear a lot of people who are afraid of Twitter and don’t really understand it,” Gleason said, citing an example of tools not being properly used. “But it can be one of the most amazing sources of information. You can put one thing out there, and someone from a completely different walk of life can respond and offer you something to think about.”

It’s the ups and downs, and finding the right tools for the right job that makes BizGrow a popular destination for budding entrepreneurs, Walsh said. Especially the trials and tribulations involved in owning a business, because it’s not always easy.

“It’s not easy,” Walsh said. “It’s a commitment that will cost you 24 hours a day, seven days a week, and it might not be for everybody. If it’s not, this is the time to figure it out, before you spend a lot of time and money on the effort. Otherwise, there are opportunities here for those who are ready to embark on this path.”

If you go
BizGrow 2.0 is a conference designed to help businesses navigate in the new economy.
It takes place Nov. 8, beginning at 8:30 a.m., at the New Port Richey campus of Pasco-Hernando Community College, Building R.
Admission is $30 in advance, or $35 the day of the event.
Information: PascoEDC.com/events

 

Sparkman Chevy sold, moved to Wesley Chapel

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It’s just a trailer, some tall grass and dirt roads. But it’s just enough to introduce Wesley Chapel Boulevard to yet another car dealership as Chevrolet of Wesley Chapel moves in.

The dealership is located next to Hyundai of Wesley Chapel just northeast of Progress Parkway, and is part of the same ownership group as the Hyundai dealership and nearby Mazda of Wesley Chapel.

After spending more than three decades several miles east down the road in Zephyrhills, the new Chevrolet of Wesley Chapel has set up a temporary location next to Hyundai of Wesley Chapel near Progress Parkway and Wesley Chapel Boulevard. (Photo by Michael Hinman)
After spending more than three decades several miles east down the road in Zephyrhills, the new Chevrolet of Wesley Chapel has set up a temporary location next to Hyundai of Wesley Chapel near Progress Parkway and Wesley Chapel Boulevard. (Photo by Michael Hinman)

“We really think that Chevy has done a great job, and they have a great product now,” said John Gauvey, general manager of the dealership. “We felt it was a great complement to our Hyundai and Mazda stores, and we knew there were a lot of Chevy owners who wanted someplace close-by to get their cars serviced.”

While the name and location might be new, the business itself is nearly 40 years old. The dealership was most recently known as Sparkman Chevrolet, but for more than three decades was known as Buddy Foster Chevrolet, located east on State Road 54, just outside of Zephyrhills.

The Sparkman family, which twice owned a small chain of convenience stores called Sparky’s Food Stores based out of Plant City, purchased Buddy Foster in 2011, but decided not to stay in the car sales business for long.

Last year, the Sparkman family sold its Bartow Chevrolet dealership, and made it clear they were entertaining offers for its Zephyrhills location.

Gauvey wouldn’t say how much his group paid for the dealership, but they have big plans on its future in Wesley Chapel. What is now a side lot next to the Hyundai center is expected to become a state-of-the-art dealership facility by mid-2015.

For now, the dealership is servicing Chevrolet and other General Motors cars through its Mazda service center, located just on the other side of the Hyundai dealership.

The three brands most certainly complement each other, Gauvey said, and there are a lot of benefits of selling all three cars under the same ownership umbrella.

“Cars are cars, but who you buy it from is really important,” he said. “We’ve had tremendous success by building relationships, and people drive from all over to get that experience.”

The same ownership team also owns Hyundai of New Port Richey on U.S. 19, which they say is the No. 1 Hyundai dealer in the country in terms of volume.

The new Chevrolet of Wesley Chapel is located at 26931 Progress Parkway in Wesley Chapel.

Here it comes: Outlet mall now on track to open next year

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With the last environmental hurdle removed, it’s full-speed ahead for a proposed outlet mall on State Road 56 and Interstate 75.

Simon Property Group and landowner Richard E. Jacobs Group have finalized a permit with the U.S. Army Corps of Engineers that had left in limbo their plans to build Tampa Premium Outlets on the Cypress Creek Town Center site for nearly two years, said Carol Clarke, the assistant planning and development administrator for Pasco County.

In less than two years, this long vacant land on State Road 56 near Interstate 75 could be bustling with activity from the new outlet mall that is now expected to finally get off the ground. (Photo by Michael Hinman)
In less than two years, this long vacant land on State Road 56 near Interstate 75 could be bustling with activity from the new outlet mall that is now expected to finally get off the ground. (Photo by Michael Hinman)

That means an outlet mall could be up and running on what is now acres of vacant land in the heart of commercial growth in Wesley Chapel by the end of 2014.

“We are very excited to be moving forward on this project, and are commencing meetings with the county to determine approvals and a schedule,” said Danielle DeVita, senior vice president for development and acquisitions at Simon, in a statement.

The opening, if it stays on schedule, would come seven years after the Jacobs Group received county approval for the Cypress Creek Town Center, located just north of the Hillsborough County line.

Coleen Conklin, senior vice president of marketing for Premium Outlets and Simon, was not able to comment on the report ahead of publication.

If plans hold up, this would put the outlet mall portion of the site well ahead of its extended construction deadline of 2021 on the 510-acre site. The original plans were to build a 1.2 million-square-foot mall along with 600,000 square feet of retail space and 120,000 square feet for offices by 2011. Expanded plans included 350 hotel rooms, 230 apartments, and a 2,582-seat movie theater.

That extension, granted in 2009, was the result of legal issues, problems with environmental permitting, and the economic recession.

Yet, neither Simon nor Jacobs Group gave up, continuing work on the center they hoped would complement nearby projects like The Grove and The Shops at Wiregrass.

In May 2012, Simon said it had signed an agreement with Saks Fifth Avenue to open an Off Fifth-style store in its outlet mall. It’s a retailer that is common in many of Simon’s projects worldwide.

At the time, Simon expected the Saks Fifth Avenue store to open by 2014, but its permit from the U.S. Army Corps of Engineers as well as a court battle with an environmental group had yet to be resolved.

A court rejected the Sierra Club’s claims in 2011 that the U.S. Army Corps of Engineers improperly examined the project’s impacts to wetlands and waterways. However, it did move forward with concerns on how the project would impact the eastern indigo snake, a threatened species that moved across the land.

Kenneth Dodd, a herpetologist for the Office of Endangered Species, called the site an important “wildlife corridor,” and that having its habitat “fragmented” could cause more of the snakes to die on area roads.

Now it’s just up to Pasco County officials to approve final site plans, and sign the permits necessary to get construction going.

Pasco County’s Clarke said her staff met with Simon Oct. 29, and “will be working with them to develop a coordinated schedule and get this project going.”

Simon, headquartered in Indianapolis, owns or has an ownership interest stake in more than 325 retail properties in North America and Asia, comprising of 242 million square feet. In the past quarter alone, Simon has opened three new outlet malls in Toronto, St. Louis and Korea. It also began construction on four more in Charlotte, N.C.; Eagen, Minn.; Mirabel, Quebec; and Vancouver, B.C., according to the company’s corporate filings.

 

Panera Bread opens on State Road 54 Nov. 7

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Sandwiches, soups, coffees — and the sweet aromas that come with it.

That’s what travelers on State Road 54 will find beginning Nov. 7 with the opening of the area’s newest Panera Bread.

A worker helps install a sign for the new Panera Bread location opening at 23388 State Road 54 in Land O’ Lakes on Nov. 7. The fourth such store in Pasco County, this Panera Bread will offer customers a drive-thru. (Photo by Michael Hinman)
A worker helps install a sign for the new Panera Bread location opening at 23388 State Road 54 in Land O’ Lakes on Nov. 7. The fourth such store in Pasco County, this Panera Bread will offer customers a drive-thru. (Photo by Michael Hinman)

Located at 23388 State Road 54, not far from the 7-Eleven, this is the fourth Panera Bread to open in Pasco County, bringing jobs to 60 managers, bakers and associates.
“Our concept has been embraced throughout Pasco County for nearly a decade, and we look forward to sharing our signature Panera warmth here in Lutz,” said Dee Pallardy, a joint venture partner with Panera Bread, in a statement. “Panera is thrilled to open our newest Tampa-area bakery café in such a dynamic community.”

The new Panera Bread will become one of more than 1,700 such stores in North America. Last year, the company opened 123 new locations around the country, and pacing themselves at about 30 a quarter.

Panera Bread started in 1981 as Au Bon Pain Co., changing its name to Panera Bread in the late 1990s. Now it’s earning $1.7 billion in revenue so far this year alone, up 11 percent from last year.

Its primary competitors are Starbucks and Dunkin’ Donuts, both of which dwarf Panera Bread when it comes to number of locations and revenue. Starbucks has nearly 21,000 locations worldwide, while Dunkin’ Donuts boasts 15,000.

The new location on State Road 54 will feature a drive-thru, only the second one in the region to have that after the Panera Bread location on West Dr. Martin Luther King Jr. Boulevard in Tampa.

For more information about Panera Bread, its menu and hours, visit PaneraBread.com.

Early turnover costs Zephyrhills playoff trip

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An early miscue during a punt in the wrong end zone proved to be fatal for the Zephyrhills Bulldogs, as they miss the playoffs once again at the hands of their longtime rival, 24-16.

Both the Bulldogs and the Pasco Pirates needed a win Friday to secure a spot in the playoffs. And record-wise, Zephyrhills seemed to be in a driver seat at 7-1, plus had home-field advantage. But the Pirates came ready to play, especially senior wide receiver Malik Johns, who ran 157 yards — including a 62-yard run late in the fourth quarter that sealed the victory.

The Bulldogs had a rough start in their second drive, going three-and-out pinned inside their own 10-yard line. The snap for the punt went sailing over the kicker’s head, allowing the Pirates to recover in the end zone, giving them an early 7-0 lead.

The Pirates would never give up the lead, although Zephyrhills came close late in the third quarter when freshman running back Antwione Sims ran eight yards to bring the Bulldogs to within a field goal, 17-14.

Two minutes later, after the Bulldogs held the Pirates to a three-and-out, Pasco had its own punt miscue, resulting in a safety for Zephyrhills, a one-point deficit, and possession of the ball with a little more than a quarter remaining.

The Pirates defense, however, held strong, stopping four drives and limiting the Bulldogs to a net gain of no yards before their final full drive with five minutes remaining, and Pasco up 24-16.

Quarterback Ty Tanner burst for 28 yards on the ground, with junior Jaylen Pickett chipping in 24 more to bring Zephyrhills within sight of the Pirates territory.

But then the Bulldogs turned to their passing game, which had been virtually non-existent for both sides up to that point. And this was no different with a pair of sacks on Tanner and sophomore Tre’un Everett ending Zephyrhills’ last gasps.

Senior Devon Brockington rushed for 89 yards for the Bulldogs in the loss, while Tanner finished with 59 on the ground, and Pickett 48.

Pasco’s only other runner was senior Jaquan Clower, who rushed for 46 yards, in the win.

Zephyrhills finishes its season against Sunlake (8-1) this Friday, while Pasco will take on River Ridge (3-6) on their way to the playoffs.

Business Digest 11-6-13

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Tax collector launches new website
The Pasco Tax Collector’s office has launched a new website it says will allow taxpayers the opportunity to glean various services provided by the office.
The site was launched on Nov. 1, and will not only answer common questions about those needing the tax office, but also can be used to submit online job applications, receive news and announcements, and send questions directly to the tax collector, Mike Fasano.

 

Belk wants pants for Purple Heart
Belk, located at 2111 Collier Parkway in Land O’ Lakes, is offering a trade up for customers who bring in “gently used” pairs of pants for the Purple Heart Service Foundation.
Between Nov. 8 and Nov. 11, those who donate can then purchase a pair of Haggar pants for less than $30. Those days will also include visits from members of the Military Order of the Purple Heart Chapter 0087 to thank customers for their donations.
Last year, Belk collected five cartons of pants. They have set a goal of 20 cartons for this year.

 

BNI to have breakfast event
Business Network International, or BNI, is hosting a visitor’s day breakfast meeting at the Plantation Palms Golf Club, 23253 Plantation Palms Blvd. in Land O’ Lakes, on Nov. 12 from 7:30 a.m. to 9 a.m.
BNI is an international organization with more than 6,200 chapters and 139,000 members, which generated more than 7.1 million referrals representing more than $3.3 billion worth of business for its members last year, according to the group.
For more information, call Nikki Denzik at (813) 422-4438.

 

Florida Hospital Zephyrhills gets new CNO
Gwen Alonso is the new chief nursing officer for Florida Hospital Zephyrhills, overseeing all nursing departments in the 139-bed acute care facility.
Alonso brings more than 30 years of nursing experience to the role, and has been on the staff of Florida Hospital Zephyrhills since 2003.
Before her recent promotion to CNO, Alonso was associate vice president of cardiac services, a position she’s had since 2010. Before that, she was the administrative director of cardiovascular services, and the critical care director.
Alonso previously worked at Regional Medical Center Bayonet Point from 1981 to 2003, in various nursing and nurse leadership positions there during her tenure.
Alonso has a master’s degree in nursing from the University of South Florida, and a bachelor’s degree in nursing from Southern Adventist University. She received her associate’s degree from Hillsborough Community College.

 

Lennar new title sponsor for clay shoot
Lennar Homes is the new title sponsor for the second annual Wiregrass Ranch Classic Clay Shoot, which takes place Nov. 9 at the Tampa Bay Sporting Clays.
Lennar has donated $10,000 to the Wiregrass Ranch Foundation and the Porter family, and money raised at the event would help local charities, schools and projects throughout Pasco County.
Last year’s clay shoot raised nearly $20,000 for the local Big Brothers Big Sisters organization, and $30,000 toward local high school scholarships.

 

WellCare appoints Gallitano interim CEO
David J. Gallitano is the new interim chief executive officer of WellCare Health Plans Inc., replacing Alec Cunningham while the company’s board of directors conducts a nationwide search for his permanent successor.
“Alec’s contributions to WellCare have been significant,” Gallitano said in a release. “As the company continues to expand and grow, the board felt that it was necessary to identify a new experienced leader to help write the next chapter for WellCare.”
Gallitano, who has been a part of the board since 2009, was named its chair last May. He is president of Tucker Advisors Inc., a private investment and advisory firm.
He has a bachelor’s degree from George Washington University, and a master’s degree from the University of Chicago.

 

Connerton’s $1,000 Grand Tour
Connerton, the planned community of 8,000 homes in central Pasco County, is offering visitors a chance to win $1,000 by taking part in its grand tour of homes.
Builders taking part in the tour include Ryland Homes, Taylor Morrison, M/I Homes, and Homes by WestBay. Each offers different types of homes ranging in price from the higher $100,000, to more than $700,000.
Ryland can be reached at (813) 996-1800, or at Ryland.com. Taylor Morrison is at (866) 495-6006, or at TaylorMorrison.com. M/I is at (813) 388-6836, or at MIHomes.com, while WestBay can be reached at (813) 428-5973, or at HomesByWestBay.com.
Connerton is located west of Interstate 75 on U.S. 41, five miles north of State Road 54.
For more information, visit Connerton.com.

 

BizGrow 2.0 coming to Pasco
Pasco-Hernando Community College in New Port Richey is hosting BizGrow 2.0, a conference and entrepreneur exchange, Nov. 8 from 9 a.m. to 4 p.m. on the school’s campus.
Registration is $35 per person, and includes lunch, sponsored by BB&T.
The conference is designed for entrepreneurs, business owners and startups, as well as those involved in growing companies.
Some of the business leaders who will be featured include Marcus and M.J. Price of Goin’ Postal, Travis Bond of Caresync, Ana Abraham of MB2x, Mike Froning of Adams Arms Inc., and Jonathan Brewer of EarthWorks Environmental Inc.
For more information, including sponsorship opportunities, contact Summer Martin at the Pasco Economic Development Council at .

 

Rodriguez earns RockTape certification
Robert Rodriguez Jr., of HealthSource of Wesley Chapel Chiropractic and Progressive Wellness, is now a certified and advanced RockTape provider. He completed a course in myofascial movement and kinesio taping to earn the certification, which complements his other skills as a chiropractic assistant and X-ray technologist.
RockTape is a form of myofascial kinesiology, which allows the muscle or joints to continue to move through its full range of motion without losing stability or impeding circulation.
For more information on the business, call (813) 907-9553.

 

Small business expo coming to Dade City
The Greater Dade City Chamber of Commerce will host its 2013 Small Business Expo Nov. 14 from 4 p.m. to 7 p.m. at the Hampton Inn, 13214 U.S. 301 in Dade City.
The event is free, and is open to the public.
For more information, call (352) 567-3769, or visit www.DadeCityChamber.org.

 

Ross makes staff changes
U.S. Rep. Dennis Ross, R-Lakeland, has promoted Kyle Glenn to legislative director in his congressional office. He also added Christa Johnson as a legislative analyst, who will work in Ross’ Washington, D.C. office.
Glenn was Ross’ previous legislative analyst in his Washington office, while Johnson was a staff assistant for Congress’ Committee on Financial Services.

Developers detour elevated road after concerns raised

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Plans to build a 33-mile elevated highway across Pasco County hit its first roadblock last week after the developer of the project reportedly asked for more time.

The Florida Department of Transportation agreed to leave open its request for other competing proposals until December, six weeks after its original deadline of Oct. 23. Wayne Middleton, a partner with International Infrastructure Partners LLC — the company that is looking to build the road — said a recent report from the Urban Land Institute, as well as a recommendation to build a managed bus line along the route, instead prompted their request for a delay.

If an elevated road like this one near downtown Tampa is ever built in Pasco County, it will take a little longer. International Infrastructure Partners, which proposed the privately funded project, has received a six-week extension from state transportation officials as it possibly rethinks its strategy. (File photo)
If an elevated road like this one near downtown Tampa is ever built in Pasco County, it will take a little longer. International Infrastructure Partners, which proposed the privately funded project, has received a six-week extension from state transportation officials as it possibly rethinks its strategy. (File photo)

“Given these reasons and the anticipated additional cost to build, IIP and its partners need more time and clarity from all parties affected as well as those parties that will benefit from our proposal,” Middleton said in a letter to the FDOT.

That delay will give other groups until Dec. 9 to submit their proposals and pay the $10,000 application fee, according to FDOT spokeswoman Kris Carson.

The Urban Land Institute has yet to provide a detailed report of its findings studying growth issues in Pasco County. However, in a presentation made to Pasco County Commissioners earlier this month, the independent growth and development analytical group did express concern about plans to build the elevated toll road.

Charles Long, a consultant from Oakland, Calif., who addressed transportation issues in the county on behalf of ULI, said the biggest problem about the elevated road proposal was the speed of which it was coming together.

“We think it would be important to step back and have a regional discussion about all the options and all the funding choices before you actually move ahead with that project,” he said. “That project is going to have very, very significant negative impacts, and that is not something you want to rush into.”

John Knott Jr., of CityCraft Ventures LLC of Charleston, S.C., who also joined in the ULI presentation, quoted what he said was an old saying in the business: “If you’re a hammer, you’re always looking for the nail.”

“If you plan for transportation, you will get more transit, and you will get more traffic,” he said. “If you get more quality of life, and look at the underlying issues and attack them, you can generally end up with multiple solutions that are generally less costly and create a high quality of life.”

IIP proposed the elevated road in June, requesting the state give up median right of way along the State Road 54/56 corridor so that such a privately funded road could be built. The developers didn’t offer cost estimates, but using the six-mile elevated portion of the Lee Roy Selmon Expressway as a model from 2004, it could cost at least $70 million per mile to build, or a total price tag of $2.3 billion.

Although FDOT answered various questions about its request for proposals believed to be from various groups interested, Carson said no other bids were received by the Oct. 23 deadline. If the same happens by the December deadline, IIP could be the only private builder standing.

The road has met some opposition in the county, primarily from businesses afraid of potential customers bypassing them on an elevated road. John Hagen, president and chief executive of the Pasco Economic Development Council, however, told The Laker/Lutz News last week that the only people planning to take the road were those likely not going to stop at local businesses along the way anyway.

“The idea that you’re going to attract more business somehow as we turn the place into a parking lot is something to rethink here,” Hagen said. “A way for local businesses to get more business is to separate out the people who are not planning to stop anyway — who are just wanting to get across the county — and opening up the surface roads to local traffic.”

Dale Mabry roadwork comes with new sidewalks

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There typically aren’t a lot of pedestrians making their way along North Dale Mabry Highway just south of County Line Road. But that doesn’t mean there might not be someday.

Work is starting to wrap up on a sidewalk construction project along both sides of the highway between Van Dyke and County Line roads that has created delays on North Dale Mabry for weeks. It’s part of an overall road-resurfacing project designed to make the drive smoother for traffic coming into — and out of — Pasco County.

The new sidewalks and boardwalks along North Dale Mabry Highway will span nearly four miles on both sides, and should help lower pedestrian accidents in the area. (Photo by Michael Hinman)
The new sidewalks and boardwalks along North Dale Mabry Highway will span nearly four miles on both sides, and should help lower pedestrian accidents in the area. (Photo by Michael Hinman)

“It’s pretty much our policy that when we go in and resurface a road, where applicable, we’ll put in sidewalks and we’ll put in bike lanes where needed,” said Florida Department of Transportation spokeswoman Kris Carson. “The Florida area, especially Tampa Bay, has been hit really hard with pedestrian fatalities and bicycle fatalities. This is one way to help prevent that.”

The overall project costs $5 million over 3.6 miles. The sidewalks account for $590,000 of that total, while boardwalks in certain places are just under $390,000.

Although some subdivisions exist along North Dale Mabry, the primary residents along the road are actually businesses. That includes a shopping center on the corner of North Dale Mabry and Lutz Lake Fern Road.

The businesses along the route typically have their own parking, and pedestrian traffic isn’t exactly encouraged. But building sidewalks might attract more people to go by foot, especially now that there’s solid ground away from fast-moving traffic, Carson said.

In 2011, 4,432 pedestrians and 677 cyclists were killed across the country, according to the National Highway Traffic Safety Administration. The numbers are slowly dropping, thanks in part to a bigger focus on pedestrian safety along roads, Carson said. That’s especially true for cyclists, where annual fatalities were well more than 800 during the 1990s.

In a nine-year span last decade, cars and trucks in the Tampa Bay area killed more than 900 pedestrians and cyclists, according to a 2011 study from the group Transportation for America. The region trailed only Orlando in total deaths during that time.

The North Dale Mabry project started in July, and should be done by spring. For more information on the project, call (813) 612-3300, or email .

County must find ways to work with cities, ULI says

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“Just say no” is the mantra Pasco County officials have been told to adopt when it comes to new development. That is, until they get to the eastern side of the county.

Often overlooked in favor of the coastal side of the county, and more recently the southern tier, Zephyrhills and Dade City have a lot going for them. And county commissioners need to pay close attention to make it work right.

That was the advice of the Urban Land Institute, the independent growth and development analytical group that have explored the ins and outs of the county. Experts from the group made their first major presentation to commissioners earlier this month, telling them they have to work much closer with the communities, both incorporated and not.

“The regional plan of the county and the plans of the towns need to be bought forward and aligned,” said Dan Slone, a ULI representative from Richmond, Va. “Towns need to participate. They need to develop standards that align with the surrounding area.”

That means even cities like Zephyrhills and Dade City will have to plan not just for the growth of those in those municipalities, but also for the county as a whole. County commissioners and city leaders have to work together as one team to promote progress in Pasco.

Ways to do that include matching design standards, for instance. Right now, Zephyrhills may prefer new buildings constructed in one way that’s different from Dade City, which in turn may be different from Port Richey. And all may be much different from what Pasco County is doing.

Both the towns and the county need to find common ground on areas that could affect overall growth, and then stay on that same page moving forward.

“You can’t separate the towns from your development area, but they will have to harmonize,” Slone said. “They don’t have to say the same thing, as with any song, you’re weaker if everyone is the same. They need to be different notes, but they need to work together.”

That would then expand city issues into countywide ones. Like how Zephyrhills may deal with brownfields, for example. Brownfields are open land that was once used for something else, typically contaminating the soil underneath.

Yet, while many think of chemical contamination from factories and the like, Zephyrhills City Councilwoman Jodi Wilkeson says her community deals more with contamination caused by high-density agriculture. And now, Zephyrhills is looking at how they can convert that land for future use.

“There are several thousand acres that are assembled in this corridor around the Zephyrhills industrial area,” Wilkeson said, pointing out the city’s municipal airport area off Chancey Road. “There really is a very focused target there for big users, but there is going to need to be some incentives available to get those big users.”

City officials already are working on a plan to widen runways at the Zephyrhills airport to 100 feet from the current 75, which they hope will accommodate larger planes. And while they may have missed out on opportunities to lure in companies like Amazon.com in recent months, there could be other possibilities.

Michele Baker, Pasco’s county administrator, agrees that more collaboration is needed.

“We cannot do it alone,” she said. “It requires better dialogue between us and the cities, and us and the development community to seek out the opportunities for us to take advantage of.”

Obstacles facing Pasco County
The Urban Land Institute outlined the key areas that are holding Pasco County back. They include:
• Absorption and Projections — Approved growth far exceeds the county’s absorption capacity, meaning it will take decades for all the approved developments to actually be built.
• Sustainable Site Systems — Pasco needs to increase the priority for quality of life services, like affordable housing and transportation.
• Transportation Planning and Funding — Pasco needs to collaborate on regional transportation services, working with other counties to make everything connect.
• Economic Development — The biggest focus here must be on the medical industry as well as ecotourism.
• Shaping Strategies — County planners have to think further out with more effective plans to make future growth work.
• Leadership — Get rid of old habits. It’s holding the county back.
• Fiscal — The overall vision needs funding. That means reconsidering the gas tax, and possibly increasing the tourism room tax.

County moves forward with artificial turf fields at park

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Players and spectators who frequent Wesley Chapel District Park off Boyette Road already find the accommodations too crowded. And that has one county commissioner questioning why Pasco is more focused on attracting tourists to the field than trying to help service the demand there.

It’s going to take a little more time to see more fields at places like the Wesley Chapel District Park as county tourism officials push for an artificial turf field. (Photo by Michael Hinman)
It’s going to take a little more time to see more fields at places like the Wesley Chapel District Park as county tourism officials push for an artificial turf field. (Photo by Michael Hinman)

The county had sought bids to build two artificial turf fields at the park, only to get one bid that was $499,000 over what Pasco was willing to spend. Having such fields would attract out-of-town tournaments and teams, something Pasco won’t be able to do with grass fields, said Ed Caum with Pasco’s office of tourist development.

“I cannot market grass fields,” Caum told the commission at a recent meeting. “We have had field problems out there before for overuse.”

Commissioner Jack Mariano, who represents west Pasco, disagrees, however. He said those who use the park are frustrated, because they are butting heads with other teams that want to play out there.

“They would rather have five grass fields than two artificial fields,” Mariano said.

The lone bid came from QGS Development Inc., of Lithia, at just under $2.2 million. That was nearly $500,000 over the budget the county set.

Instead of giving up on the artificial turf fields, however, county administrator Michele Baker said she’s ready to just send the request for bids out again with tighter specifications.

“We think that turf fields are the way to go for tourism opportunities,” Baker said.

Yet, Pasco is struggling to meet the demand placed on the fields. In August, eight soccer teams and 120 players transplanted to parks in Zephyrhills. And it could be permanent.

“It places a burden on the families,” Jeff Olsen, a soccer coach whose daughter travels to Zephyrhills, told The Laker/Lutz News earlier this month. “There’s lost time as a family. There’s lost time for homework. There’s an extra rush on the evening schedule and extra costs for gas. So there’s a burden there.”

Wesley Chapel isn’t alone, however, said Commissioner Pat Mulieri, who represents the area. And at some point, the county is going to have to stop building more fields.

“We are never going to be able to give everybody every field they want,” Mulieri said. “Go to Land O’ Lakes, go to the community center, everybody is overbooked. There has got to be a time when the board says this is what we can do, and that is it.”

In the end, Mariano joined the other commissioners in rejecting the sole bid and sending out for new bids to build an artificial turf field.

At the same time, Baker said the county will begin talks with one of the primary users of the field, the Wesley Chapel Athletic Association, to work out a cooperative agreement covering the new fields once they are built.

However, construction would not begin until next spring at the earliest.