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Serving Pasco since 1981/Serving Lutz since 1964

Zephyrhills/East Pasco News

Dade City awards infrastructure projects

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The City of Dade City is moving forward on a pair of long-awaited infrastructure projects, as commissioners have awarded construction bids for the 10th Street sidewalk installation and the  Howard Avenue drainage improvements.

Dade City commissioners approved both projects unanimously during their July 27 meeting.

In the 10th Street sidewalk project, approximately 2,600 linear feet of sidewalk, which is five-foot-wide, will be installed. Sidewalk ramps conforming with ADA (Americans with Disabilities Act) standards also will be installed on the east side of 10th Street, between an existing sidewalk north of Camphor Drive and tying into an existing sidewalk at the intersection of Florida Avenue.

The City of Dade City is moving forward on a pair of long-awaited infrastructure projects, including the 10th Street sidewalk installation and the Howard Avenue drainage improvements. (File)

The construction bid was awarded to Land O’ Lakes-based B.R.W. Contracting Inc., totaling $204,859.

B.R.W. Contracting was the lowest of six sealed bids received, with the others ranging from $258,903.75 to $332,189.

The bid award also is below an engineer’s estimate of $266,698.41.

The city has allocated $200,000 in Penny for Pasco funds, with the remaining balance paid for through transportation impact fees, according to a city memo.

The company has 180 calendar days to complete the project, upon notice to proceed.

Dade City Public Works Director Bryan Holmes told commissioners that city staff “investigated some past performance that arose in other counties” with B.R.W. Contracting. (One of the more publicized problem cases with the firm involved the Osowaw Boulevard resurfacing project in Hernando County in 2015.)

But Holmes said B.R.W Contracting addressed such issues at hand, adding his staff felt comfortable moving forward based on satisfactory recommendations from nearby Zephyrhills.

The firm has been involved on U.S. 301/Pretty Pond Road, Simons Road and the Sarah Vande Berg Tennis and Wellness Center in Zephyrhills, among other projects.

Said Holmes: “Staff confirmed with the City of Zephyrhills that (B.R.W. Contracting) has performed work on similar projects and they have been satisfied with their work.”

Mayor Camille Hernandez expressed enthusiasm that the “long-awaited” sidewalk project will soon be underway.

“Gosh, how many years have we been talking about that one?” Hernandez quipped. “I’m excited about this one.”

Holmes agreed that the sidewalk has been in the works for a long time. “I know this (project) predates me, so I know it’s been awhile,” he said.

The Howard Avenue drainage infrastructure project was awarded to Palmetto-based TLC Diversified Inc., in the amount of $215,000.

The project generally calls for drainage improvements at an existing stormwater pump station located on the Hardy Trail at Florida Avenue, to resolve washout issues along the trail.

The scope includes installation of a larger submersible pump with motor, an upgraded control panel, installation of a manhole at the concrete vault, installation of a fence with access gate, and the stabilization of disturbed areas around the location with sod.

The project, Holmes said, “will increase the pumping capacity to empty out that (Howard) pond to allow additional stormwater to flow in.”

TLC Diversified was the lowest of three sealed bids received, the others coming in at $249,500 and $250,150, respectively.

The project to upgrade the stormwater pump station is budgeted for $230,000 through a combination of Florida Department of Environmental Protection grant dollars ($150,000) and Penny for Pasco funds ($80,000).

The Howard Avenue drainage improvements is the second of a three-phase project.

The first phase included the expansion of the stormwater pond along Howard Avenue. Following this second phase project, the third phase calls for removal of ditch reinforcing, which is expected to be handled by city employees using locally sourced materials to save on costs, the public works director said.

Published August 11, 2021

Dade City Council debates proposed rate, then adopts it

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Dade City property owners won’t see an increase in their ad valorem tax rate for fiscal year 2021-2022.

Despite a debate, the Dade City Commission voted 4-1 to adopt the tentative millage rate at 7.14 mills for fiscal year 2021-2022 — the same rate as it has been for several years.

Under state law, once a tentative millage rate has been set, the city cannot raise it before the start of the fiscal year, which begins Oct. 1.

Dade City Mayor Camille Hernandez (File)

The commission has the option, however, to reduce the rate before then.

At the rate of 7.14 mills, ad valorem tax revenues in the city’s general fund are anticipated to levy an estimated $2.3 million, an increase of slightly more than $262,000, up from this year’s $2 million budget.

The breakdown of ad valorem revenues comes from the assessed value of the city’s 1,857 single-family homes, of which 1,231 have at least one exemption, according to city records.

A mill represents $1 in tax for every $1,000 worth of a property’s taxable assessed value.

The property tax on a home assessed at $95,000 at 7.14 mills would yield $678, for example.

Public hearings on the proposed millage rate are scheduled for Sept. 15 and Sept. 27.

Debate ensues over tentative millage rate
Commissioners debated at length, during their July 27 meeting, before adopting the tentative rate.

Dade City Manager Leslie Porter offered no staff recommendation, leaving the direction up to elected leaders.

Dade City Commissioner Knute Nathe (File)

Mayor Pro Tem Jim Shive made a motion to set the tentative property tax rate at 7.14 mills, quickly seconded by Commissioner Normita Woodard.

Then, Commissioner Knute Nathe opened up discussion.

He advocated setting a higher millage, at 7.497 mills, to provide greater financial flexibility to fund various initiatives discussed during a preceding 90-minute budget workshop.

This higher rate of 7.497 mills would represent a 5% increase in ad valorem revenues compared to 7.14 mills, levying slightly more than $2.4 million. (The property tax on a home assessed at $95,000 at 7.497 mills would be $729, instead of $678 at 7.14 mills.)

During the preceding workshop, needs identified included about 15 new full-time positions to resolve staffing needs across several city departments, a need to adopt a competitive pay scale and the need to address wage compression for existing employees.

Nathe noted that workshop discussion involved a lot of talk “about a lot of wants and a lot of extra dollar signs.”

Commissioner Scott Black backed Nathe’s concerns, expressing the need to give the city some “wiggle room” to help accommodate staffing needs and wage increases.

The City of Dade City set its tentative property tax rate at 6.35 mills for fiscal year 2021-2022 — the same rate as it has been for several years.

Black moved to amend the original motion to set the tentative millage rate at 7.497.

But Black’s motion failed, on a 2-3 vote, with Shive, Woodard and Mayor Camille Hernandez dissenting.

After that, Nathe suggested setting the tentative millage rate at 7.3185 mills, but that failed to find support from his colleagues.

So, board members voted on the original motion to set the tentative millage rate at 7.14 mills, passing it on a 4-1 vote, with Nathe voting no.

Hernandez pointed out that the city has some “creative funding mechanisms” it can use to resolve some staffing and salary issues.

“There are some things that we’ve had in the past that people said we couldn’t do it, and we did it,” she said.

Some of these funding options will likely be addressed in more detail at forthcoming budget workshops, she said.

“I know there’s lots of things that need to be done,” Hernandez said, “so I certainly look forward to the next workshop with some numbers and things that we can continue to have some productive conversation, as we continue to move forward.”

Shive likewise is confident with the city’s budget situation.

He suggested the municipality is “in a better position than we have in the past,” thanks to a slew of new residential developments (and thousands of new homes) coming on board over the next handful of years. “I think we’re going to be fine,” he said.

Black cautioned that items discussed during the budget workshop may not be feasible, if the city is not willing to generate the revenue that’s needed.

Published August 04, 2021

Zephyrhills draft budget shows big jump

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Zephyrhills City Manager Billy Poe (File)

The City of Zephyrhills anticipates a roughly 24.5% increase over this year’s budget.

The proposed budget for 2021-2022 draft is estimated at nearly $75.3 million.

That compares to this year’s budget of roughly $60.5 million.

The proposed budget also is significantly more than it was in the 2019-2020 and 2018-2019 fiscal years, which were approximately $66.3 million and $59.4 million, respectively.

The city’s proposed budget is based on a 6.35 millage rate, assessed on taxable value of aggregate property of just over $946.6 million within the city. At that rate, it is expected to generate about $5.7 million in ad valorem revenues, based on a 95% collection rate.

Within the proposed budget are anticipated leaps in the special revenue fund (estimated at slightly more than $13.1 million in the coming year, compared to about $7.2 million this year); the utility fund (estimated at nearly $22.8 million, up from slightly more than $16.4 million); and the utility impact fee fund (estimated at nearly $6.3 million, up from slightly more than $4.3 million), respectively.

Estimates for other funds are similar to previous years. Those include the general fund, at slightly more than $15.6 million; the Community Redevelopment Agency fund, at nearly $800,000; the impact fee fund at slightly more than $6.1 million; the airport fund, at slightly more than $8.4 million and the sanitation fund at nearly $2 million.

City Manager Billy Poe offered a comprehensive overview of the proposed budget to the Zephyrhills City Council, during its July 26 meeting.
Public hearings on the proposed property tax rate and budget are scheduled for Sept. 13 and Sept. 27, both at 6 p.m., at Zephyrhills City Hall, 5335 Eighth St., Zephyrhills.

Big-ticket projects abound
Poe during the meeting detailed some of the big-ticket items — including the multimillion expansion of the Sarah Vande Berg Tennis and Wellness Center, which comes in as the highest single-ticket item on the books. That project has a state appropriation of slightly less than $4.7 million.

Another 800-feet of roadwork to complete Simons Road Phase II has an estimated price tag of $2.3 million, which is included in the proposed city budget for fiscal year 2021-2022. The elevated cost surprised several members of the Zephyrhills City Council during a July 26 regular meeting. Shown here is the completion of Simons Road Phase. (Courtesy of City of Zephyrhills)

The municipality received the state funds to construct additional outdoor hard tennis courts, as well as a 30,000-square-foot indoor tennis facility with the capability for other sports and activities, such as soccer, ping pong, banquets and ceremonies.

The budget item drawing the greatest reaction from council members involves the Simons Road Phase II project, to finish roadwork linking Eiland Boulevard to Fort King Road.

The project carries a price tag of $2.3 million, causing some council members to question its cost.

The work — funded through transportation impact fees — calls for paving about 800 feet of roadway. That’s compared to Simons Road Phase I, which cost about $2.1 million, but required about 1.1 miles of roadwork.

Phase I was completed in February 2020, paving Simons Road from Eiland Boulevard to the northern boundary of The Links at Silver Oaks.

Phase II will continue from the Silver Oaks subdivision to Fort King Road, making a continuous link between Eiland Boulevard and Fort King Road, creating a north-south connector, providing residents on the north end of town another option to get onto Eiland Boulevard.

The cost of phase II drew consternation from the dais.

Councilman Lance Smith was quick to question the cost, as did Council President Alan Knight.

Knight characterized the estimated cost as “almost ridiculous.”

Poe said he, too, was surprised by the figure.

He explained the cost — an engineer’s estimate — is attributed to the road section traversing wetlands and low areas, requiring box culverts and retaining walls, among other add-ons.

Zephyrhills Public Works Director Shane LeBlanc added to Poe’s explanation for the sticker shock, observing economy of scale and current market trends also need to be taken into account.

Given the area’s drainage accommodations, the project’s scope is more involved “than just a road section,” LeBlanc explained.

LeBlanc went on: “The engineer’s estimate was $2.3 million, and I also had a contractor look at the engineer’s estimate, and the contractor said in this day and age, that price is pretty close, so we’re hoping when we go out to bid, it’ll be less than that, but we’ve got to make sure we have enough in the budget to cover that.

The City of Zephyrhills draft budget is $75.3 million budget for fiscal year 2021-2022. Public hearings on the proposed property tax rate and budget are scheduled for Sept. 13 and Sept. 27. (File)

“Historically, an engineer’s estimate is high, so that they cover themselves, and we were skeptical and had it looked at, and it’s checked out,” LeBlanc said.

One option would be to package the Simons Road Phase II project with several other citywide roadway projects to benefit from economy of scale with discounts on construction mobilization costs, Poe said.

“We might be able to get it a little cheaper, a little less expensive,” he reasoned.

Smith noted that allocating $2.3 million in the budget for the job might result in higher bids than it would, otherwise.

“We always understand, a lot of times, if you have $2.3 million in your budget, the bids are all around $2.3 million,” Smith said.

LeBlanc acknowledged that a project’s budgeted amount often is one of the first questions a contractor will ask.

But LeBlanc said if the city allotted too little for Simons Road Phase II, and all of the bids came in higher than the budget amount, the city would need to change the budgeted amount, anyway.

The public works director also noted that a 10% contingency is built into the scope.

Major utilities projects are on tap for the city, too.

This includes a $4 million allocated in the wastewater utilities fund for the Northside lift station and force main.

The project calls for a master lift station in the vicinity of 23rd Street and Otis Allen Road, then installing a force main at Otis Allen, County Road 35A and State Road 54, into another lift station in that area. Poe explained the project not only meets septic-to-sewer initiatives but also helps to serve the rapid development on the north end of town.

Other notable utilities projects include a pair of waterline extensions combining to total $3 million — and paid through loan by Florida’s State Revolving Fund (SRF).

One aims to create a waterline loop from Copeland Drive to State Road 39 and Tucker Road ($2 million).

The other calls for a waterline loop that includes Fort King Road from Simons Road to Phelps Road ($1 million).

The city’s proposed budget also includes $1 million in Penny for Pasco dollars for sidewalk improvements throughout town — a big-picture initiative to make the city more walkable for residents and visitors.

Poe put it like this: “I want to be able to create loops in our sidewalks and our trails, so as individuals want to go out and exercise, they have a loop and it’s not just an out and back, so we’re working on connectors, and also connecting our schools to our parks and our neighborhoods, so we’re hoping that $1 million will make a big dent in our needs for sidewalks.”

Meanwhile, another $1 million-plus in Penny for Pasco funds also will go toward park improvements, the bulk set for renovations to Hercules Park.

“We’ve been talking about Hercules Park, and the enhancements we want to make there,” Poe said, “so we feel that we can put $1 million towards that. We don’t believe that will complete the entire project, but that will get us going in the right direction and be able to do a large portion of that.”

While smaller in nature, Gateway and Jennifer Lane roadway projects also would be notable — as they represent the last dirt roads in city limits, Poe noted.
Those projects — funded through transportation impact fees — are estimated at $350,000 and $120,000, respectively.

Personnel matters
The city manager also addressed various personnel matters during the budget discussion portion of the meeting.

The proposed budget calls for several additional positions, including a human resources specialist, senior maintenance mechanic, equipment operator, police officers, water distribution officer, wastewater maintenance/inventory technician and senior utility billing service representative.

Determining how many new Zephyrhills police officers to hire remains an open budget question for Zephyrhills City Council. (File)

The need for additional police officers — and how many to hire — yielded debate among the council.

Poe relayed that Zephyrhills Police Chief Derek Brewer has requested hiring six more officers, to accommodate the city’s rapid residential growth.

That would meet the International Association of Chiefs of Police (IACP) recommended standards of 2.4 full-time sworn officers per thousand residents, Poe explained.

However, the city manager himself told council he’d prefer hiring just two officers for this upcoming fiscal year, with a plan to bring on additional officers in coming years.

Hiring two more officers this fiscal year would roughly give the city 2.1 full-time sworn officers per thousand residents, he said.

The starting salary for a full-time sworn officer is $44,500 plus benefits — bringing a total cost to the city at about $70,000 per officer, per year, Poe noted.
Brewer did not speak at the meeting.

Councilman Charles Proctor, however, was vocal about considering the police chief’s request, or at least meeting somewhere in the middle.

“Personally, with the growth, I would like to see more (officers),” Proctor said.

“I mean, I’d like to try to get closer to the number that (Brewer’s) requesting. I know six is probably undoable, but if we could do four, I mean, with the growth, I am concerned that we’re going to need more.

“I would definitely like to see more than two (officers), but I know sometimes we can only do so much.”

Also on the personnel front, Poe said the budget encompasses a 3% pay increase for all employees — a total impact of $194,618 spread across the general fund, CRA fund, utility fund, airport fund and sanitation fund.

Another subject at hand is ensuring the city is in line with the minimum wage increasing to $15 per hour in September 2026. Anticipated savings from the merger of the city’s fire department with Pasco County may help methodically offset salary increases each year, Poe noted.

Elsewhere, the city manager mentioned several possible add-ons that are not yet included in the draft budget:

* $2 million Community Development Block Grant (CDBG) to purchase and install permanent generators for the city’s utilities department
• $100,000 to transform an inline hockey rink at Krusen Field into a short-sided turf soccer field
• $65,000 for place branding the city for marketing purposes

These items will likely be considered at another meeting or budget workshop. Meanwhile, Poe said he wants to schedule one-on-one meetings with each council member to gather additional input on budgetary needs and issues.

Published August 04, 2021

Seeking to use historic buildings to generate a buzz

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Two historic buildings in the heart of the city could become a catalyst for attracting new life into downtown Zephyrhills.

City officials are seeking proposals from potential tenants for The Captain Jeffries House and The Carriage House — structures that have undergone relatively recent makeovers.

Local business owner Chemeka Chambers, of Zephyrhills, checked out The Jeffries House during the open house. The local landmark has been revitalized, and the city is looking for a new tenant. The city is seeking a tenant for the Carriage House on Ninth Street, too. (Fred Bellet)

“The city seeks an overall adaptive reuse of these historic buildings for the economic benefit of the area,” according to the city’s Request for Proposal (RFP).

In choosing the tenant, the city will consider the proposal’s “ability to provide an attraction or anchor” in downtown that will entice both residents and visitors alike, the RFP adds.

The document provides insight into the city’s vision for the potential of these historic buildings.

“The city believes that retail, restaurant operations are appropriate, and a feasible business opportunity, since the structures are located in the downtown Zephyrhills shopping district, which includes City Hall, the City Library, along with multiple retail shops and a microbrewery,” the RFP notes.

Linda Kerns, president of Main Street Zephyrhills, sits in the renovated lobby of the Jeffries House, at 38537 Fifth Ave., during the building’s recent open house. The City of Zephyrhills is seeking proposals from potential tenants of the Jeffries House and the adjacent Carriage House, at 5232 Ninth St. The idea is to use the historic buildings to help generate foot traffic in downtown Zephyrhills.

A city news release observes: “Both buildings are a short walk to the popular Zephyrhills Brewing Company, Your Turn Board Game Cafe, and Gentlemen’s Quarters Barber Shop.”

To encourage the redevelopment, the city may offer incentives such as zero lease payment for a period of time and assistance with remodeling costs to business owners who also invest in the property and will drive foot traffic to downtown, the city news release says.

Community Redevelopment Agency Director Gail Hamilton provides some background in the release.

“The downtown district has been evolving over the past few years into an area that draws our community members, and even people who don’t live in Zephyrhills, to it,” Hamilton says, in the release. “It’s got a very “Main Street” vibe, with the brick sidewalks, music throughout, string lights, and businesses that people enjoy frequenting. We are looking for businesses that will continue to add to the walkability and excitement of our downtown.”

The Captain Jeffries House, at 38537 Fifth Ave., is named after the city’s founder, Captain H.B. Jeffries, who established Zephyrhills as a retirement area for old Union soldiers.

The 2,365-square-foot structure, built in 1912, was added to the U.S. National Register of Historic Places on Nov. 29, 1995.

In addition to the interior space, it has a 600-square-foot wraparound porch. It has original hardwood floors, windows, light fixtures, a fireplace and stained glass windows.

Work completed in 2016 included plumbing, electrical and heating, ventilation and air-conditioning (HVAC).

Local designer Allen Cooke, of Zephyrhills, who also works at Song Printing in Zephyrhills, checks out the view from a second floor window of The Carriage House. He and printer Sue Prenderville, of Wesley Chapel, toured the renovated building.

Some maintenance issues remain, which will be addressed by the city, in partnership with the new tenant. The idea is to avoid having to redo that work.

The Carriage House at 5323 Ninth St., was built in 1940. It is a two-story structure of 1,320 square feet, including a balcony on the second floor. It has restored original windows and folding garage doors.

The building has a one-bedroom apartment, with a kitchen and bathroom on the second floor, which has its own entrance.

New plumbing, electrical and HVAC work was completed in the structure during 2020.

The city’s RFP offers guidance to those seeking to lease these unique spaces.

“The city will evaluate proposals that offer further rehabilitation or reuse of the buildings in a new way that attracts people to downtown Zephyrhills.

“Innovative leasing proposals are welcomed.

“Proposals should be persuasive as to their feasibility and should reflect a realistic understanding of the building and its value,” the document says.

The deadline for proposals is 11 a.m., on Aug. 16.

An evaluation team will rank the proposals. The final selection will be determined by the Zephyrhills City Council, expected around mid-September.

Lease dates could begin as early as Oct. 1.

Published August 04, 2021

The Carriage House, at 5323 Ninth St., was built in 1940. It is a two-story structure of 1,320 square feet, including a balcony on the second floor.
Pedro Cruz, of Zephyrhills, was among those checking out The Jeffries House and The Carriage House, during a recent July 22 open house at the two historic buildings. Cruz’s son, Bengue, was in front of the historic structure serving up hot dogs. Left, Rob LaMacchia waits for his order and one for Jeremy Nansteel, both of Zephyrhills.
The Jeffries House underwent a renovation to its porch, and the refurbished porch was named The Hopkins Family Porch, to honor the donor.
Shelves of mementos and historical pictures — behind Karen Miller’s desk — tell the story of The Jeffries House. Miller, who is the purchasing agent for the city, was on hand to answer questions and give tours of The Jeffries House and Carriage House.

Improvements keep coming to Zephyrhills redevelopment area

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The concept design plan for Hercules Park renovations is being updated to include public requests for restrooms, artwork, educational signage, a retention pond, and Wi-Fi, among several other features such as playfields and pathways.

Initial design plans for a BMX bike track were not well-received during a workshop, so that piece is being removed from the scope, according to Gail Hamilton, director of the Zephyrhills Community Redevelopment Agency (CRA).

The 12-acre park property is at the corner of County Road 54 and Gall Boulevard, next to Zephyrhills High and Woodland Elementary schools.

Upgrades continue to occur in the redevelopment district that is under the jurisdiction of the Zephyrhills Redevelopment Agency. (File)

Hamilton provided an update on the CRA’s activities in a number of areas during the agency’s last meeting. The Zephyrhills City Council serves as the board of the CRA.

The CRA is a dependent special district in which any future increases in property values are set aside in a Trust Fund to support economic development and redevelopment projects within the designated district.

The Zephyrhills CRA redevelopment district is approximately 501 acres. It encompasses the center spine of the city, generally between Hercules Park to C Avenue, and from Zephyr Park to 17th Street. Within those boundaries are the following historic neighborhood districts: Hercules, Historic Jeffries, Historic Abbott, Moore’s Estate, Zephyr Lake, Oakside, and Plaza.

Other notable updates on activities within the district were shared during last month’s meeting. They include:

  • A CRA commercial matching façade and signage grant totaling up to $6,000 has been approved for Tara Hornbeck, doing business as Mulligan’s Tavern, at 5420 Gall Blvd.

Upgrades for the new Irish pub are slated to feature an aluminum frame cloth awning by the front door entrance, as well as replacement of rotted windows and doorframe.

The building was formerly the home of Salsa’s Mexican Grill, which has been closed for more than a year, Hamilton said.

Several other improvements outside the grant’s scope also will be completed — including parking lot repaving and landscaping — at the restaurateur’s expense. “We will have a nice looking building when it’s all said and done,” Hamilton told CRA Commissioners.

  • A $5,000 CRA residential ownership incentive grant has been approved for Elis Jose Burgos-Berrios, at 4929 16th St.

The grant’s purpose is to encourage home purchases within distressed neighborhoods as a catalyst to improve the owner-occupancy rate and neighborhood, one street at a time.

The grant requires Burgos-Berrios to file a homestead exemption on the property for five years.

Burgos-Berrios is a city employee, tasked with maintaining the city’s Oakside Cemetery, at 5301 First St.

  • Public Wi-Fi now is installed for Fifth Avenue, but the CRA is working with a consultant and the city’s IT department on developing a website landing page that Main Street will eventually oversee.
  • Zephyrhills Public Works has installed a slew of black benches throughout downtown, matching the color scheme of trash cans, signs and poles.

• The CRA has partnered with Main Street and public works to install blue Adirondack chairs (made of recycled plastic water bottles) attached with concrete slabs at Transplant Park, a pie-shaped area at 12th Street and Fifth Street. A neighborhood happenings sign promoting downtown parades and events also will be installed at the pocket park.

Published July 28, 2021

Zephyrhills city manager earns solid performance marks

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The verdict is in: Zephyrhills City Manager Billy Poe is doing a pretty bang-up job.

That’s the general consensus of the Zephyrhills City Council in its performance review of Poe, shared during the council’s July 12 meeting.

Poe earned a combined 4.21 on a rating scale of 1 to 5, with 1 meaning needs improvement and 5 meaning exceeds expectations.

Zephyrhills City Manager Billy Poe (File)

Here’s how the scores for Poe broke down:

Council President Alan Knight: 4.84
Councilman Ken Burgess: 4.68
Councilman Charlie Proctor: 4.27
Councilman Lance Smith: 3.82
Council Vice President Jodi Wilkeson: 3.43

The 12-page evaluation covered a period from June 2020 to June 2021.

The review consisted of 10 key performance measures — personal, professional skills and status, relations with elected members, policy execution, reporting, citizen relations, staffing, supervision, community, and fiscal management.

The evaluation also gave council members an opportunity to respond to specific questions and include comments pertinent to the rating period. Those specifics could include the city manager’s strengths, performance areas needing improvement and constructive suggestions.

The results were submitted to Lori Hillman, the city clerk; Sandra Amerson, human resources director; and, Pasco County.

After the results were shared, several council members offered remarks about the city’s operations under Poe’s management.

Smith and Burgess each simply stated the city manager is “doing a good job.”

Burgess added: “I think everything is running along pretty good right now.”

Knight was more effusive in his praise. He said Poe is “doing a great job.”

Knight elaborated: “Things that are being done for this city and the growth and all, I’m just real proud of everything. Once again, Mr. Poe, we’re very proud. I know I’m very proud of the job you do.”

Poe’s evaluation period coincides with several noteworthy changes for the municipality. Those include consolidation of the city’s longstanding fire department into Pasco County; the opening of the multimillion-dollar Sarah Vande Berg Tennis & Wellness Center; progress on the U.S. 301/Pretty Pond Road signalized intersection project; the launch of the city’s first social media accounts; and, the hiring of its first public information officer.

Poe became Zephyrhills’ city manager during a period of massive residential growth in the city — with over 2,400 homes under construction, not including the numerous developments currently in the negotiation stage. As a result of the growth, an estimated 6,000 people could move into the city within the next two years to five years.

He previously served as city manager in Dade City in 2008, a position he held for over a decade.

He left Dade City to become the assistant city manager in Zephyrhills, in November 2018, then stepped up to replace retiring city manager Steve Spina in July 2019.

Published July 28, 2021

Zephyrhills tax rate to stay the same

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Zephyrhills property owners won’t see an increase in their ad valorem tax rate for fiscal year 2021-2022.

The city council on July 12 unanimously voted to set the tentative millage rate at 6.35 mills — a rate the municipality has maintained for several years.

Public hearings on the proposed property tax rate have been scheduled for Sept. 13 and Sept. 27, both at 6 p.m.

The City of Zephyrhills set its tentative property tax rate at 6.35 mills for fiscal year 2020-2021; it is the same rate as it has been for the past several years. (File)

Under state law, once a tentative millage rate has been set, the city cannot raise it before the start of the fiscal year, which begins Oct. 1. The council does, however, have the option to reduce the rate before then.

A mill represents $1 in tax for every $1,000 worth of a property’s taxable assessed value.

In Zephyrhills, maintaining a rate of 6.35 mills would levy about $6,011,395 in property taxes — a revenue increase of $690,420 compared with last year, according to city records. (Aiming for a 95% collection rate, that’d be $5,710,925 compared to last year’s $5,054,922.)

The figures are based on the total city’s property value of $946,676,382, an increase of $103,363,254 over last year, according to the Pasco County Property Appraiser’s Office. Of that increase, $50,282,764 is attributable to new construction.

Zephyrhills Finance Director Ted Beason summarized the details during the meeting.

In other news, City Manager Billy Poe reported there was “very little impact” to the municipality when Hurricane Elsa touched down, aside from a lone city police vehicle that suffered flooding damage.

“We had one police vehicle that got flooded, unfortunately, but that was the only damage that was incurred. No trees were down, which was shocking,” Poe said.

Meanwhile, councilman Smith credited Zephyrhills Police Chief Derek Brewer and Zephyrhills Public Works Director Shane LeBlanc for being well-organized and prepared for the impending tropical storm.

Smith said of the two city department heads: “You already have your plans in place, you already know what you’re going to do, that’s why nobody was panicking. I knew you had already done this many, many times before, so thank you for your planning on it.”

Published July 28, 2021

Zephyrhills welcomes new Main Street director

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Faith Wilson is off to a quick start — as the new director and events coordinator for Main Street Zephyrhills Inc.

In about a month’s time, the 32-year-old has helped relaunch the organization’s website, created a community interview series, increased social media engagement across various platforms, and streamlined membership and sponsorship packages.

She’s also planning the organization’s 17th annual Music & Motorcycles event, set for Sept.11, from 4 p.m. to 9 p.m.

Main Street Zephyrhills is a 501c3 nonprofit that generally facilitates new business, and organizes large events and parades within the historic downtown district — particularly along Fifth Avenue.

Faith Wilson (Courtesy of Main Street Zephyrhills Inc.)

Events include Music & Motorcycles, Halloween Howl and Zephyrhills Christmas Parade, among others.

Wilson was introduced during a Zephyrhills Community Redevelopment Agency (CRA) meeting June 28 at Zephyrhills City Hall.

She is a Lithia native, who lives in Lakeland with her husband and two children.

She graduated from Newsome High School, and studied liberal arts and architecture at Hillsborough Community College and the University of South Florida, respectively.

She officially began working for Main Street Zephyrhills on June 1, with a salary of $38,456.

Her role — as the organization’s only city-funded position —  consists of serving as an advocate and liaison for the downtown district with initiatives to bring economic growth and community connections. The role involves working closely with the Zephyrhills CRA and other groups.

The organization relies on donations, memberships and partner organizations to help fund projects such as public artwork, family friendly events and activities.

Wilson’s background is in retail management, having been an assistant store manager and corporate leadership team member at Stein Mart. She also served on the advisory board for USO (United Service Organizations) Tampa Bay.

Wilson assumed the Main Street position vacated by Paxton McCullough, who held the role from June 2020 to May 2021. Before that, the role was held by Anna Stutzriem, who resigned in March 2020 after more than two years on the post.

Wilson shared her vision for Main Street Zephyrhills and the city’s historic downtown, a subject broached by CRA Commissioner Lance Smith during the meeting.

“I see opportunity overall,” Wilson responded. She cited the potential for events, particularly markets because they draw the community out — something that was hampered by COVID-19.

“When people get out in the community and they shop local, they see their local friends, they see their neighbors out there, it really brings that bond and sense of community back together, and hopefully from that, (people) become inspired to continue to come downtown and support their local businesses,” Wilson said.

Building momentum for Zephyrhills historic downtown, particularly around Fifth Avenue, is a primary objective of Main Street Zephyrhills Inc.

Describing herself as personable, as well as a person of action, Wilson said “I want the community to feel like they know me and that they can talk to me at any time.”

She has been keeping busy with Main Street functions.

Initial tasks included being a part of the well-attended Seventh Street Mural ceremony back in late May.

The vibrant mural, titled ‘Ocea,’ is located on the south-facing wall of 5210 Seventh St.

The outdoor event gave residents a chance to mingle with the mural’s artists, partake in refreshment, take pictures and spend time together in downtown.

“That was quite a success,” Wilson said. “It was positively received, and it was a nice community event, especially post-COVID, for everyone to get out and see what we’re doing in the Main Street sector.”

Wilson also has updated the organization’s social media platforms, ensuring presence on Facebook, YouTube, LinkedIn, TikTok, SnapChat and Instagram.

“I’m keeping up with all of that,” Wilson said. She also is “trying to cater to all age groups of the Zephyrhills community and let them know what Main Street is doing,” she said.

Wilson has been doing a livestream interview series, in which she dialogues with various Main Street members and business owners “to let the community get to know the people behind these organizations, so I think that’s going to be very helpful with connecting the community.”

The most recent interview piece featured Habitat for Humanity ReStores representatives, which can be found archived on YouTube.

Wilson’s “big project” has been the relaunch of a new Main Street Zephyrhills website, MainStreetZephyrhills.org.

She shared details of the website on the council chambers’ projection screen, during the meeting.

The fresh site includes several new user-friendly features and accessibility tools, such as shortcuts to information about dining, shopping, events, activities and service experiences throughout town.

There’s a detailed downtown Zephyrhills business directory, providing information including address, phone number and links to their respective websites.

Other highlights include a city events calendar and listing of upcoming Main Street projects and attractions.

There’s also a business entrepreneur resources toolkit that lists available vacant properties for lease, as well as how-to information about licenses, permits, loans, utilities, community connection opportunities and more.

The website is ADA-compliant, with accessibility tools to alter contrasts and text sizes, too.

Wilson worked closely on the project with The Social Connection — a Land O’ Lakes based marketing agency specializing in website development, social media and graphic/digital marketing, particularly for start-up companies and small businesses.

The website undertaking involved “many, many hours,” Wilson acknowledged.

Main Street Zephyrhills Inc., is a 501c3 nonprofit that generally facilitates new business and organizes large events in the city’s historic downtown district.

CRA Director Gail Hamilton, who serves as Main Street’s ex-oficio, attested: “She’s providing content and she’s having to pull teeth from everybody to get the content to put on there,” also noting that Wilson often has been tackling details, late into the evening.

Hamilton commended Wilson’s efforts.

“She hit the ground running with this (position),” said Hamilton, “so we are very excited about the future.”

Other city leaders came away impressed with Wilson’s presentation and overall work, over the  short time frame.

“I think she’s doing a great job, and I think we’re going to see Main Street grow and begin to flourish,” said Zephyrhills City Manager Billy Poe.

CRA Commissioners also happily observed Main Street’s complete roster of volunteer board members — something that’s been a challenge for the organization in the past.

In fact, Poe pointed out the local Main Street chapter was “very close” to shuttering about a year ago, because there weren’t enough board members per state requirements for a period of time.

Besides Wilson and Hamilton, other key Main Street figures now include president Linda Kerns, vice president Devin Alexander, board members Antwon Gildon, Christin Bennett, Sarrah Vesselov and Grant Posner, treasurers Martin Harm and Keith Wolfe, and Councilwoman Jodi Wilkeson.

“We’ve got a great mix of residents who live in the downtown neighborhoods who work and have businesses in the downtown area that are really committed to this,” Hamilton said.

Published July 14, 2021

Dade City approves contract for destination marketing campaign

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The City of Dade City is poised to launch a destination marketing campaign — with the aim of attracting more tourists, as well as engaging area residents.

To that end, Dade City Commissioners on June 22 unanimously approved a $14,200 contract with The Creative Stable Inc., a Dade City-based advertising, marketing, media and public relations firm operated by Jennifer Frazier. Frazier is the agency’s creative director, senior copywriter and general manager.

The scope of work entails the creation of a photo library ($2,500), the development of an advertising campaign ($3,200), the design of a destination website called DiscoverDadeCity.com ($1,000) and a video and short television spots campaign refresh ($7,500) — in collaboration with other Tampa Bay area multimedia companies.

Jennifer Frazier, creative director, senior copywriter and general manager of The Creative Stable Inc. (Courtesy of The Creative Stable Inc.)

In its proposal, Creative Stable listed its objective is for the municipality “to attract more foot traffic from surrounding areas to the downtown core of Dade City by visually portraying it as a unique, rewarding, memorable, and fun destination, thus increasing sales for area businesses.”

The proposal also outlines some of the city’s unique selling propositions. Those include Dade City’s small-town character; its historic buildings, including some Art Deco and Art Nouveau styles; its specialty retail, restaurants, brewery and events center; its public parks; its biking/hiking/walking trails; its cultural offerings, including the Dade City Center for the Arts and the Dade City Symphony; and, a new Visitor’s Center in the works and a splash zone being planned.

A photo library creation will encompass four days of on-site shooting by Rick Tauceda of Tampa-based Rick’s visual, to give the city hundreds of usable shots, be it streetscapes, historic churches, Kumquat Festival event action, local restaurants, pedestrians walking downtown, children playing at Price Park, cyclists and runners on Hardy Trail, and so on.

Meanwhile, a video refresh will be shot and produced by Tampa-based Diamond View Studios, updating a 2016 video library focusing on new footage and more experiential imagery “to avoid logos and storefronts as much as possible to give it a longer shelf life.” The group also will replace footage no longer relevant in the live, work, play, shop and dine spots, for 30-second high-definition television and social media spots.

In its advertising campaign for the city, Creative Stable will create “a cohesive series of community ads to develop wider market awareness for the downtown core.”

These would include:

  • An outdoor board
  • Print and digital ad series of five ads (live, work, play, shop and dine)
  • Social media campaign promoting 30-second spots and an invitation to visit
  • Event poster format
  • Event digital ad format
  • Event print ad

Meanwhile, the design of a “link-centric” destination website for Dade City would have pages to include, “Shop, Dine, Live, Work, and Play” in keeping with the themes of the marketing campaign. For instance, the “Play” webpage on the site would feature the Hardy Trail and city parks, along with other recreational opportunities such as TreeHoppers Aerial Adventure Park, and Lake Jovita Golf and Country Club.

The marketing plan also provides an option for ongoing support with a retainer fee, which can be modified to fit the city’s needs. The company recommended a monthly retainer of $1,500 (approximately 20 hours per month) to keep marketing consistent for the city over time, to provide event posters, print and digital ads, website updates and so on.

City leaders and merchants of late have expressed a need to attract a younger demographic and more foot traffic to support more contemporary types of businesses, such as bike shops, art galleries and taprooms.

As part of its proposal, Creative Stable garnered anonymous feedback from downtown business owners, who shared a mix of opportunities and concerns for the city’s ability to attract new people and thrive, including:

  • More affordable rent rates compared to Wesley Chapel
  • Too many empty storefronts
  • The need for a concert series at Agnes Lamb Park
  • Targeting day-trippers from Wesley Chapel, Lutz, New Tampa, Trinity
  • Incorporating more crosswalks to make the city more walkable and safer
  • Develop a curated mix of retail to better make the city a destination
  • More events needed to spur foot traffic

Commissioners like Dade City Mayor Camille Hernandez expressed enthusiasm with the full-throttled marketing blitz and its desired impacts.

“The time is right for Dade City to really move to that next level,” she said. “We want a very high-quality product.”

The mayor described Frazier as “really talented” and “a tremendous asset” having produced campaigns for Florida League of Cities and First National Bank of Pasco, and many other entities.

The Creative Stable Inc.

Frazier has lived in Dade City since 1985 and raised her family in the area. She recently was inducted into the Tampa Museum of Art and serves on the Gasparilla Arts Festival and Gasparilla Music Festival boards.

Commissioner Scott Black added it’s advantageous that Frazier’s company is nearby on Fort King Road “so we can hold her accountable and we can pull her in more easily anytime there is an event going or a need.”

Meanwhile, Dade City Manager Leslie Porter credited Frazier for recently assisting Dade City pro bono on a newspaper ad campaign where “she was a great help and really helped the city a lot.”

With an influx of growth and development on the horizon, Frazier said it’s an opportune time to begin promoting the city more aggressively.

The East Pasco municipality is poised to see some 14,000 new homes on the books within the next five years, plus a slew of downtown amenities and other unique, adventurous hotspots on the outskirts of town, just outside the city limits.

She put it like this: “I think we’re ready for our close-up now.”

Frazier thanked the commission for being receptive with the forthcoming initiatives, too.

“This has been months, and for a couple of us, years in the making to get to this point to try to create a cohesive marketing program for the City of Dade City, that’s easily repeatable, that’s going to bring in new people to our city, and also ignite those people who are already here, to get back and re-engaged, if they’re not already,” Frazier explained.

Work will begin once a signed contractual agreement is in place, outlining specific deliverables, terms and payment schedules.

As for a timeline for the marketing campaign, Creative Stable plans to complete library and video shoots “as soon as possible to avoid storm season.” From there, an eight-week window is planned “to deliver the videos, spots, advertising campaigns and website.”

Published July 14, 2021

Shop a little, give a little back

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While running routine weekly errands, area residents can help to reduce single-use plastic in the environment — while also giving back to the community — by shopping at the Dade City Winn Dixie.

Through Winn Dixie’s Reusable Bag Program, with every $2.50 reusable community bag purchase, a $1 donation is made to a nonprofit that is local to the grocery store at which it was bought.

The nonprofit Pioneer Florida Museum & Village has been selected by store leadership at Winn Dixie, 12649 U.S. 301 in Dade City, to benefit from the program during the month of July.

The museum will receive $1 for every reusable bag sold at this location.

“It’s more important than ever to help reduce single-use plastic in the environment,” Stephanie Bracknell Black, executive director of the museum, said in a news release.

“Nonprofits at the local level, like us, are in need of community support. This program offers the perfect solution to multiple issues of the world today. We hope you’ll support us in July by purchasing one – or two – community bags at our local Dade City Winn Dixie,” Black said.

For information about the reusable bag program, visit WinnDixie.com.

Published July 07, 2021