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Edwards built jewelry brand that shines

March 9, 2026 By justin

XMTX Collections is a fast-growing, Florida-based jewelry brand known for elevated, non-tarnish pieces designed for real life. Photo courtesy of LocalShops1

LUTZ – Irine Edwards founded XMTX Collections after her battle with breast cancer with the intention to offer stylish, durable jewelry that women can confidently wear every day. 

With a strong local presence and a loyal customer following, XMTX Collections has become a trusted go-to for effortless, everyday luxury. XMTX Collections is located at 23110 State Road 54, #516, Lutz.

Irine-Edwards

“Being a woman-owned business in my local community means everything to me because it’s rooted in connection and authenticity,” Edwards said. “I’ve had the privilege of meeting so many incredible women through this journey, and it’s deeply rewarding to build something that not only supports my family but also inspires others to go after their goals. To me, it’s about showing up, supporting fellow small businesses, and pouring back into the same community that continues to support XMTX Collections.”

Edwards is grateful for the support the community has shown XMTX Collections. The brand was built from the ground up through local markets, word of mouth and relationships. 

“Tampa Bay isn’t just where my business operates,” Edwards said. “It’s the community that helped bring my vision to life, and I’m proud to continue growing here for years to come.”

LocalShops1 is highlighting Edwards and her shop in honor of Women’s History Month. 

“We wanted to bring awareness to our members during Women’s History Month and recognize Irine and her commitment to providing jewelry and being a part of our thriving local business community,” LocalShops1 founder Ester Venouziou said. 

On the web: xmtxcollections.com or localshops1.com

 

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