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Fifth-graders run a city as BizTown celebrates 20 years

February 19, 2026 By justin

Florida Aquarium President and CEO Roger Germann and staff mentored students as part of a partnership with Junior Achievement. Photo courtesy of Junior Achievement

 

Students learn what it’s like to run a city during Junior Achievement’s Muma BizTown. Photo courtesy of Junior Achievement

TAMPA – Nearly 120 fifth-graders ran an entire city recently within The Florida Aquarium.

Aquarium staff joined the students inside their storefront, stepping into their world of budgets, businesses and boardroom decisions. One student even served as CEO for the Day, shadowing Florida Aquarium President and CEO Roger Germann and gaining a firsthand look at what it takes to lead a major Tampa Bay organization.

The visit also marked a milestone for Junior Achievement of Tampa Bay: the 20th anniversary of BizTown (now officially Muma BizTown) and Partner Tribute Day, recognizing the aquarium for helping bring learning opportunities to life for students across the region.

After weeks of classroom preparation, students interviewed for jobs, got hired and ran their businesses like real professionals, marketing products, producing goods and making decisions that showed how leadership and financial choices shape a thriving community.

“By investing time, talent and leadership, students are connecting classroom learning to real-world careers,” said Richard George, president of Junior Achievement of Tampa Bay. “By showing up and engaging directly with kids, The Florida Aquarium is shaping the next generation of confident, capable leaders for the future of our community.”

Germann and 16 team members from the Aquarium worked alongside students in the aquarium’s BizTown storefront as part of the organization’s Day of Action.

“At The Florida Aquarium, we believe it’s our responsibility to make the world a better place. Whether we’re saving marine life or inspiring the next generation of leaders, investing in our youth through partnerships like Junior Achievement’s Muma BizTown makes a lasting difference,” Germann said. “Seeing these students confidently dive into professional roles, tackle real-world challenges and make meaningful decisions is energizing and a powerful reminder that anything is possible.”

The 20th anniversary also marks the official renaming to Muma BizTown, in honor of philanthropists Pam and Les Muma. Their decades of support, including a $5 million planned gift and $2 million to $3 million in operational funding, have impacted more than 300,000 students across Tampa Bay.

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