Florida’s Sports Coast, the destination management organization for Pasco County, has introduced the 2024-2025 Marketing Matching Sponsorship Program (MMSP) aimed at promoting an artistic, cultural or unique experience that is not sports related. These types of events have the potential to attract visitors to the region.
The program provides up to $5,000 to expand the marketing reach of an event to audiences outside the Tampa Bay area.
Two additional funding incentives in the 2024-2025 cycle include:
- Long-distance Promotions Incentive: providing up to $2,000
- Room Night Generation Incentive: offering up to $3,000
To learn more about the incentives, visit MyPas.co/FloridasSportsCoastMMSP.
Applicants are required to attend a one-on-one session before funding is approved. To register for a session, call 727-847-8129, or email or .
Applicants must also give an oral presentation to the Tourist Development Council on Aug. 20.
Requirements are:
- Event must take place between Oct. 1, 2024 and Sept. 30, 2025
- Dollar-for-dollar match and/or in-kind goods or services on the first $5,000
- Exhaust the first $5,000 in out-of-Pasco promotions to qualify for the Long-distance Promotions incentive
- Track event room night generation in Pasco hotels to qualify for the Room Night Generation Incentive
- MMSP funds are for event-related marketing expenditures only
- Marketing dollars must be used to promote to tourists outside of Pasco County
Published May 29, 2024
